Syllabus Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA)

Syllabus
Sl.
No.
Subject
Code
Subject Title Internal
assessm
ent
Marks
Written
Examinati
on Marks
Total
Semester I
1 101 Functional English 20 80 100
2 102 Office Management 20 80 100
3 103 Financial Accounting 20 80 100
4 104 Principles and Practice of Management 20 80 100
5 105 Business Economics 20 80 100
Semester II
6 201 Business Environment 20 80 100
7 202 Computer Application in Business 20 80 100
8 203 Business Law 20 80 100
9 204 Business Mathematics 20 80 100
10 205 Entrepreneurial Development 20 80 100
Semester III
11 301 Business Communication 20 80 100
12 302 Human Resources Management 20 80 100
13 303 Marketing Management 20 80 100
14 304 Financial Management 20 80 100
15 305 Operational Management 20 80 100
Semester IV
16 401 Research Methodology 20 80 100
17 402 Quantitative Analysis 20 80 100
18 403 Organizational Behaviour 20 80 100
19 Specialization paper 20 80 100
20 Specialization paper 20 80 100
Semester V
21 501 Accounting for Management 20 80 100
22 502 Company Organization 20 80 100
23 503 Project Presentation and Seminar 00 100 100
24 Specialization paper 20 80 100
25 Specialization paper 20 80 100
Semester VI
26 601 Management Information System 20 80 100
27 602 Business Policy and Strategic Management 20 80 100
28 603 International Marketing 20 80 100
29 604 Viva Voce 00 100 100
30 Specialization paper 20 80 100
31 Specialization paper 20 80 100
1
Syllabus Bachelor of Business Administration (BBA)
Specialization:- In the fourth semester specialization papers will be introduced. Each student shall
have to opt for two (2) specialization groups consisting of three (3) paper/each. Totals
specialization papers to be opted being six (6) are spread over equally in the 4
TH
, 5
th
and 6
th
semester. The 1
st
paper for each specialization group selected shall be studied in 4
th
semester. The
2
nd
and 3
rd
papers of that specialization groups shall be studied in the 5
th
and 6
th
semester
respectively.
Group ( A) Marketing
1 M1 Customer Relation Management 20 80 100
2 M2 Marketing Communication and
Advertising
20 80 100
3 M3 Retail Marketing 20 80 100
Group ( B) Human Resources Management
1 H1 Industrial Relation 20 80 100
2 H2 Training and Development 20 80 100
3 H3 Social Security and Labour Welfare 20 80 100
Group ( C) Banking and Finance
1 F1 Banking and Insurance 20 80 100
2 F2 Financial Institutions and Markets 20 80 100
3 F3 Corporate Tax Planning and Tax
Management
20 80 100
Semester I
Functional English Full marks 100/Pass marks 40
101
Units
1. Determiners, Time, Tense and Aspect, Concord (Number, Gender, Person and Tense),
Structure of Simple, Compound and Complex sentences, Words Formation ( Formation of
Words), Voice, Narration( Direct & Indirect), Common Errors, Appropriate Prepositions,
Antonyms and Synonyms
2. Comprehension of unseen passages, Essay-its nature and scope, how to write an essay, part of
the essay, general hints on essay writing, classification of an essay.
3. Letter writing introduction, general directions, kinds of letters, parts of a letter, paragraph
writing-meaning of paragraph writing, how to write a paragraph or rules of a paragraph
writing, main feature of a paragraph.
4. Precis writing-Essential of Precis writing, essential of a good precise writer, method of
approach, Note making, abstracting, advertising, commercial Vocabulary
Text Books:-
1. Remedial English Grammar _ F.T. Wood, Macmillan Chennai
2. Enrich your communication in English Sujatha Mukiri, Lorven Publication Hyd.
3. Teach yourself Commerce R. Warson ( ELBS )
4. Writing with a purpose Tockoo and Sasikumar, OUP
5. Guide to Patterns & Usage in English, A.S. Hornby
Semester I
Office Management Full marks 100/Pass marks 40
2
Syllabus Bachelor of Business Administration (BBA)
102
Units
1. Modern Office - functions - importance - Manager - Qualities - functions. Office system and
Routines - merits and demerits.
2. Office location and lay out, open office, private office - merits and demerits, Office Furniture
- principles in selecting office furniture.
3. Handling mail - Dicta phone - merits and demerits. Filling system - essential modern method
-merits and demerits - classification.
4. Indexing - types - merits and demerits. Office stationery - methods of purchase - control of
stationery. Office machines and equipment - office appliances - importance - merits and
demerits - types of appliances
Text Books:-
1. Office Management R.S.N Pillai and Bagavath S. Chand and co.
2. Commercial correspondence & Office Management - R.S.N.Pillai.
3. Manual of Office Management and Correspondence - B.N.Tanon. S. Chand and Co.
4. Company law and Secretarial practice Baig N Sterling Publication
5. Secretarial Practice Bagaria, A.K.-Vikash
Semester I
Financial Accounting Full marks 100/Pass marks 40
103
Units
1. Fundamentals of book keeping. Accounting concepts and conventions. Journal - ledger -
subsidiary books, Trial balance and rectification of errors.
2. Trading, Profit & loss Account. Balance sheet - Manufacturing account. Final accounts with
adjustments.
3. Depreciation Meaning causes and need, methods (only theory).
4. Accounts of non-trading concerns. Receipts & payments. Account - Income & Expenditure
Account - Balance Sheet. Capital Expenditure & Revenue Expenditure, Deferred Revenue
Expenditure. Computer application in accounting (Basic Concept )
Text Books:-
1. Advanced Accounts - Jain & Narang.-Sultan Chand
2. Advanced Accounts - M.C. Sukla & Grewl- Sultan Chand
3. Advanced Accounts - R.L. Gupta- Sultan Chand
4. Advanced Accounts - N. Vinayakam, P.C. Mani & K.L.Nagarajan.
5. Financial & Management Accounting Dr. S.N. Maheshwari- Sultan Chand
Semester I
Principles and Practice of Management Full marks 100/Pass marks 40
104
Unit
3
Syllabus Bachelor of Business Administration (BBA)
1. Definition, functions, process, scope and significance of Management. Nature of
management, Managerial skills and activities. Difference between management and
Administration.
2. Evolution of Management, thought, approaches of management. Different schools of
management thought.
3. Planning and organization nature, objectives and significance of planning, element and steps
of planning. Span of control. Line and staff relationship. Authority, delegation and
decentralization. organizational structures. Formal and informal organizations. Staffing,
Decision making process.
4. Directing : Effective directing, supervision, motivation. Different theories of motivation -
Maslow, Herzberg, Mc Clelland, Vroom, Porter and Lawler, Job satisfaction, Concepts of
leadership - Theories and styles. Controlling and coordination :- Elements of managerial
control, Control systems, Management control techniques, Effective control systems.
Coordination concepts, Importance, Principles and techniques of coordination
Text Books:-
1. General Management - C.B. Gupta Sultan Chand
2. Principal and Practice of management- L.M. Prasad Sultan Chand
3. Essential of Management -Koontz & O, Donnel Tata Mc Graw
4. Essential Of Management Koontz and Weihrich Tata Mc Graw
5. Management : James Stoner, R Edward Freeman, Daniel R. Gilbert, Jr. Prentice Hall of India
Semester I
Business Economics Full marks 100/Pass marks 40
105
Units
1. Business economics - definition - nature and scope - relationship with other fields - decision
making and forward planning. Objectives of a modern firm. Role of a managerial economist.
2. Consumption theories - Law of Diminishing Marginal Utility - Law of demand Elasticity of
Demand ( Price, Income, Advertisement ).Demand forecasting- purpose method
3. Pricing - methods and problems - cost plus - target pricing marginal cost pricing - going rate
pricing - customary prices - pricing new products - specific pricing problems. production
function, laws of variable production, return to sale, Iso cost, Isoquant
4. Cost analysis. Cost concepts - classifications - cost - output relationship. Profit analysis, profit
planning B.E.P. Break even analysis.
Text Books:-
1. Managerial Economics - S. Sankaram - Margham Publications
2. Managerial Economics - Maria John Kennedy - Himalaya Publishing House.
3. Business Economics - S.N. Maheswari.
4. Modern Economics: K.K. Dwitt, S.Chand
5. Managerial Economics: P.L.Mehta, Sultan Chand & Sons
Semester II
Business Environment Full marks 100/Pass marks 40
201
4
Syllabus Bachelor of Business Administration (BBA)
Units
1. Elements of Business Environment - Meaning - various environments affecting business-
direct and indirect environment.
2. Consumer rights, consumerism, social responsibility of business, business ethics.
3. Working of stock exchanges:- Concepts regulations, trading in stock exchange, shares, bond
and debentures.
4. Macro Economics:-Monetoty policy and fiscal policy Indian economic liberalization, Role of
W.T.O,IMF and world bank
Text Books:-
1. Government and Business Amarchand D- Tata McGraw Hill
2. Essentials of Business Environment- K. Aswathapa- Himalaya publication
3. Business Environment Cherunilam Francis Himalaya publication
4. Government and Industry- Gosh P.K. Rupa and Co.
5. Business Environment Dr. P.K. Ghosh Sultan Chand
Semester II
Computers Applications in Business Full marks 100/Pass marks 40
202
Units
1. Concepts of Computers :- Brief history of computers , Generations and its evolution,
characteristic of computers, ( Hardware, Software), Criteria for using the computers,
Organizations and functions of computers, Advantages of computers,
2. Types of computers - Analog, Digital, hybrid, General purpose and special purpose
computers, Micro computers, mini computers, main frame computers and super computers.
3. Operating System and Office Automation: Booting concept, MS Dos, MS Windows, MS
Office and Introduction to System Management, Overview of languages, Compilers,
Interpreters, Assemblers, LAN, MAN, WAN, Communication channels.
4. Information technology: Fundamentals, Perspectives, Applications and Scope, Introduction to
Internet, Browsers, Applications and Scope.
Text Books:-
1. Foundation of information Technology D.S. Yadav, New age International Publisher
2. Computer application in Management Ritendra Goel, D.N. Kakkar, - New age International
Publisher Ltd.
3. Computer application in Management Sanjay saxena, Prabhapreet Chopra Vikas
Publication House
4. Teach yourself SQL in 21 days - Stephens,- BPB Publication New Delhi
5. Students Guide to Information Technology: Sushila Madan - Taxman
Semester II
Business Laws Full marks 100/Pass marks 40
203
Units
5
Syllabus Bachelor of Business Administration (BBA)
1. Meaning and Importance of Business Laws, Laws and Business managers, Government and
Business Relationship in India.
2. Indian Contact Act 1872 : Proposal, Acceptance , Promise, Consideration Capacity to
Contact, Performance of Contracts, Discharge of Contacts, Breach of Contacts, Remedies
Against Breach of Contacts, Indemnity and Guarantee, Bailment and Pledge, Contacts of
Agency.
3. The Sale of Goods Act, 1930 : Contact of Sale, Essential of Contract of Sale, Sales
agreement and Agreement to sale, Conditions and Warranties, Passing of Property in Goods,
Transfer of Title by Non - Owners, Performance of Contract of sale, Duties and rights of
Parties, Breach of Contracts of sale, Auction sale and Rights of partners, Dissolution of a
firm, Minor as a partner.
4. Negotiable Instrument Act, 1881 : Definition and Essential features of Negotiable
Instruments, Types of Instruments and Endorsement . Parties to Negotiable Instrument
Text Books:-
1. Kuchal MC - Mercantile Law
2. Kapoor ND - Mercantile Law Sultan Chand
3. Shukla MC - A Manual of Mercantile Law S. Chand
4. Jain JD - Indian Contract Act
5. P.C. Tulsian Business Law Tata McGraw Hill
Semester II
Business Mathematics Full marks 100/Pass marks 40
204
Units
1. Concept of function ( domain & range), Graphical representation real valued function, limits
of function, theorems on limit (Without proof ),derivatives of function, implicit , explicit,
exponential and logarithmic functions, function of function, parametric function, maxima
minima, increasing decreasing functions, definition, criteria for a maximum or a minimum at
a point (easy problem only )
2. Integral calculus- concept of integration, fundamental integrals , standard integral, integration
by substitution, integration by parts, definite integral, simple properties of definite integral
( without proof ),Application of calculus into simple economical problem.
3. Matrix - types. Solving a system of Linear equation using matrix inversion.
Rank of matrix - testing consistency of equations.
4. Set theory, definition of set, types of set, set operations Venn Diagram, Demorgan laws,
application of set theory.
Text Books:-
1. Fundamentals of Business Mathematics , R.K Jena , P.K. Swain,& R.K.Bal S. Chand &
Co.
2. Elements of Business Mathematics Soni, Swain, P.K. Bal , Rk. Sharma Pitamber
Publishing House
3. Business Mathematics P.P. Gupta & G.S. Malik- S.Chand & Co.
4. Business Mathematics and Statistics-Ghosh & Shah- New Central Book Agency
5. Mathematics for Management (An Introduction) : M. Raghavachare Tata McGraw Hill
Semester II
Entrepreneurial Development Full marks 100/Pass marks 40
205
Units
6
Syllabus Bachelor of Business Administration (BBA)
1. Entrepreneur, characteristics, functions, types, Entrepreneurship - meaning - Role of
Entrepreneurs in Economic Development, Rural entrepreneurs - need of problems - Role of
NGOs in development of rural Entrepreneurship.
2. How to start Business? Product selection - Form of Ownership - Licensing etc, projection
Identification - Meaning, Significance - contents and formulation of a project report -
planning commission guidelines.
3. Institutional support to entrepreneurship Development NSIC, SIDO, SSIB, SSICS, SISI,
TIIC, TCO. Method of product appraisal. Entrepreneurship development programme
4. Tax Benefits - Need, Tax Holidays - Concessions - TQM for sall enter!rises,
"ic#ness in sall B$siness - "i%nals, "y!tos, Conse&$ences and correcti'e
eas$res. (oen )ntre!rene$rs *recent trend.
Text Books:-
1. Entrepreneurial Development in India C.B. Gupta & N.P. Srinivasan Sultan Chand
2. Entrepreneurship and management of small business - CED.
3. Dynamics of Entrepreneurial Development and Management Vasant Desai Himalaya
4. Entrepreneurship Hisrich- Tata McGrawHill
5. A Practical Guide to Industrial Entrepreneurs S.B. Srivastava Sultan Chand & Sons
Semester III
Business Communication Full marks 100/Pass marks 40
301
Units
1. Business Communication - Objectives, importance, levels of communication, inter and intra
personal communication,
+
Syllabus Bachelor of Business Administration (BBA)
2. Types of communication, barriers of communication, effective communication
3. Principles of letter writing structure and layout of letters .Circulars letters, job application
letters, sales letters, quotations orders and tenders.
4. "tat$s en&$iries, trade and ,an# references, ,an# and ins$rance corres!ondence.
Corres!ondence -it. !$,lic a$t.orities and a%encies. /re!aration of res$e.
Text Books:-
1. Commercial Correspondence and Office management - R.S.N. Pillai and Bhagavathi.
2. Essentials of Business Communication - Rajendra Pal and J.S. Korlahalli - Sultan
Chand & Sons Publication.
3. Business Communication- KAUL .A. Prentice Hall of India
4. The Keystone of Managerial Effectiveness Tata Mc-Graw Hill
5. Business Communication Raymond V, Lesikar John D. Pettit Jr. AITBS
Semester III
Human Resource Management Full marks 100/Pass marks 40
302
Units
1. Human Resource Management - Definition, Concept, Objectives, Functions. Systems
approach to personnel management - Organization Structure.
2. Manpower planning - Job Analysis, Job description, Job specification, Job evaluation.
Recruitment and Selection process sources, training and development.
3. Wages and salary administration. Incentive and bonus, welfare measures, social security.
Performance Appraisal - methods. .
4. Trade Union - Industrial Relations - Significant - Causes for poor relations, Remedies.
Industrial Disciplinary system - Grievance handling system, Mechinary and procedure.
Text Books:-
1. Personnel Management Flippo, Edwin B.- Tata McGraw Hill
2. Human Resources Management and Personnel Management Aswathappa. K- Tata McGraw
Hill
3. Human Resources Management- Patnayak Biswajeet Prentice hall of India
4. Human Resources Management- Dessler- Pearson Education
5. Human Resource Development & Management : A.M. Sheikh S. Chand
Semester III
Marketing Management Full marks 100/Pass marks 40
303
Units
1. Nature and Scope of Marketing - Role of marketing with Special Reference to India -
Concepts of Marketing - Consumer behaviors - Buying motives - Consumer decision making.
0
Syllabus Bachelor of Business Administration (BBA)
2. Product - Product Classification - Product Planning and Policies - New Product development
-Production modification, product diversification and product elimination - Branding and
Packaging - Product life cycle - Product Positioning.
3. Pricing - Methods of Price determination - cost oriented pricing. Demand oriented pricing -
competitive pricing - New product pricing - product line pricing - Geographical pricing
,pricing under different stages of product life cycle. Channel of distribution - channel
functions - factor to be considered in channel selection - retailing and whole selling
4. Advertising - objectives - Advertising as a process of communication - type of advertising -
message selection. Promotion various promotional tools.
Text Books:-
1. Marketing Management Philip Kotler Pearson Education
2. Fundamental of Marketing.- W. J. Stanton -Tata McGRaw Hill
3. Marketing Management Ranjan Saxena Tata McGRaw Hill
4. Marketing Management- Sontaki- kalyani
5. Modern Marketing: R.S.N. Pillai & Bagavathi S. Chand
Semester III
Financial Management Full marks 100/Pass marks 40
304
Units
1. Financial Management - definition - nature - history - objectives of the firm ( profit
maximization vs. Wealth maximization ). Functions of finance - organization of the finance
function.
2. Sources of capital - long term - intermediate term and short term. Capital structure -
determination - optimum structure. Cost of capital - simple problems.
3. Working capital management - determination of working capital types. Cash budget -
managing cash. Management of receivables.
4. Capitals budgeting - evaluation methods - simple problems. Dividend decision - factors
affecting dividend decision - forms of dividends.
Text Books:-
1. Financial Management Khan and Jain Tata Mc Graw hills
2. Financial Management I. M. Pandey- Vikas
3. Financial Management-S.N. -Maheswari Sultan Chand
4. Fundamentals of Financial Management-J.C.Van Horne Pearson Education
5. Financial Analysis & Financial Management: R.P. Rustagi Sultan Chand
Semester III
Operational Management Full marks 100/Pass marks 40
305
Units
1. Operational Management definition-scope- importance. Plant location and layout Factors
affecting plant location- Plant layout-Principles and types-technique-building design.
2. Plant maintenance-types- merits and demerits-safety engineering-good housekeeping. Product
systems-continuous-intermittent-mass flow production-batch and job order.
1
Syllabus Bachelor of Business Administration (BBA)
3. Production planning and control-objectives and functions steps-techniques. Work study.
Method study and work measurement.
4. Inventory control techniques-ABC analysis EOQ. Purchasing importance-procedures-
principles evaluations. Material handling- objectives and principles and equipments. Quality
control control charts.
Text Books:-
1. Production and operational Management- Dr. D.S. Goel- Pragati Prakashan Publication
2. Production and operational Management-Adam. E, Jr & Ebert R- Englewood, Prentice hall
3. A Key to production , planning inventory control Ramesh , M.S. Tata McGraw Hill
4. Production ,Planning Inventoty Control Magee, P. Boodman- Tata McGrawHill
5. Operation Management & Control C.B. Gupta Sultan Chand
Semester IV
Research Methodology Full marks 100/Pass marks 40
401
Units
1. Research Methodology - An Introduction - Meaning - Objectives - Types - Significance
Criteria of Good Research
2. Types of research design. Formulation of hypothesis, hypothesis functions - Importance -
Types - Characteristics.
12
Syllabus Bachelor of Business Administration (BBA)
3. Sampling Fundamentals - Sampling Design - Methods of Data Collection.
4. Measurement and scaling Techniques - Processing Analysis of Data. Report writing, types of
report, style and format of report.
Text Books:-
1. Conceptual Foundation of Business Research Rigby, Paul H
2. Research Methodology, Methods and Techniques - Kothari.-Wiley Eastern
3. Research methods in social science - Dr. S. Nakkiran Dr. R. Selvaraju
4. Scientific Social Survey Young , P.V.
5. Marketing Research Boyd, Westfall Stasch - IRWIN
Semester IV
Quantitative Analysis Full marks 100/Pass marks 40
402
Units
1. Introduction, Importance uses of Statistics and quantitative techniques, Methods of Presenting
Statistical Informations and Collection of Data, Frequency Distribution, Measures of Central
Tendency, Mean, Mode, Median, Measures of Dispersion. Range, Quartile Deviation, Mean
deviation, Standard Deviation and Variance: Measures of variation and Skewness.
2. Probability Theory: Basic concept of probability. Binomial Model, the Poisson Model and
Normal Distribution.
3. Nature and uses of Regression Analysis, Regression Equation (Two Variables
Only).Correlation analysis and regression : Nature and Significance of Correlation, Types of
Correlation. Methods of Studying Correlation, graphic method. Non Graphic Method, Karl
Pearsons Rank and Concurrent Deviation Methods, regression :
4. Time Series : Nature, Components, Models of Time Series, Measure of Trends, Graphic
Methods, Models of Moving Average,
Text Books:-
1. Statistics Methods Gupta S.P. Sultan Chand
2. Statistics Schaun Series
3. Fundamentals of Statistic S.C. Gupta Himalayas
4. Business Statistics J.K. Sharma Pearson Education
5. Business Statistics Bharat Jhunhunwala S. Chand
Semester IV
Organizational Behaviour Full marks 100/Pass marks 40
403
Units
1. Organisational Behaviour- Definition - features - process - models - of organizational
behavior Employee morale. Meaning and definition of morale - morale - motivation and
11
Syllabus Bachelor of Business Administration (BBA)
productivity. Factors affecting morale - Causes of low morale - factors improving morale n-
uses of attitude scale and opinion survey - Conflicts - managerial conflicts.
2. Group decision making and development- Decision making - meaning - nature - types - steps
- styles - advantages and disadvantages - techniques- influence process in groups. Five stages
of group development. Group chosiesiveness and dynamics Meaning - factors influencing -
consequences of group cohesiveness. Definition - types of groups -theories of group
formation - problems of informal group - group norms - its types - role conflicts.
3. Organizational change and development- Meaning - forces of change - types of change -
managing planned change. Human reaction to change causes of resistance to change.
Individual, group and organizational over coming resistance to change. Meaning - types -
techniques - evaluation and condition for success of organizational development.
4. Leadership, Leadership style, theory of leadership.
Text Books:-
1. Organizational behavior-Korman Abraham K - Prentice Hall
2. Management of Business Organisation Hersy, Paul and Blanchand- K.H. Prentice hall
3. Organisation Behaviour Fred Luthans Tata McGraw Hill
4. Organisation Behaviour-Stephen, P. Robbin Prentice Hall
5. Understanding Organisation Behaviour Uday Pareek - Oxford
12
Syllabus Bachelor of Business Administration (BBA)
Semester V
Accounting For Management Full marks 100/Pass marks 40
501
Units
1. Introduction to Management accounting: Nature, scope, significance and functions of
Management Accounting VS Financial Accounting Management accounting VS Cost
Accounting.
2. Cash flow, Fund flow, ratio Analysis
3. Cost concept-Analysis and Classification of Cost- Fixed cost-variable costs-incremental cost-
Differential cost- Opportunity cost- Cost-volume-Profit analysis-Decision involving
alternative choice-Make or Buy Decision
4. Budgeting and Budgetary Control: Budgeting as a tool, Uses and organization of the
Budgeting , Limiting Budget factors, The Budgeting Process, Step in budget Preparation,
Types of Budgets.

Text Books:-
1. Principal and Practice of Cost Accounting Prasad NK Vikas Publication
2. Advance Cost Accounting- Lall Nigam & Sharma-Himalaya Publication
3. Cost Accounting Tulkaram Rao- New age International
4. Management Accounting- SN Maheshwari- Sultan Chand
5. Management Accounting Khan & Jain Tata McGraw Hill
Semester V
Company Organization: Full marks 100/Pass marks 40
502
Units
1. Joint stock Company Definition- features kinds of company formation-promotion and
incorporation- steps and formalities. Memorandum of Articles of association- issue of
prospectus statement in lieu of prospectus.
2. Broad of directors, Managing directors, General Directors status- appointment rights,
duties and liabilities- terminations- remuneration. Secretary and auditor- status- appointment-
rights and duties and liabilities- termination- remuneration.
3. Company meetings- Kinds- issues of notices- agenda- quorum-proxies- Motions and
resolutions.
4. Kinds of resolution- minutes- kinds of minutes-reports of company meeting. Winding up of
companies and dissolutions- reasons- modes of winding up.
Text Books:-
1. Company Law- Chawla & Greg.- Kalyani Prakashan
2. Mercantile Law- Shukla, MC- S.Chand & Co
3. Mercantile law- Kapoor NC- S. Chand & Son
4. Business Law Kapoor GK and Gulsan New age International
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Syllabus Bachelor of Business Administration (BBA)
5. Company & Compensation Law Dr. P.C. Tulsian S. Chand
Semester V
Project Presentation and Seminar Full marks 100/Pass marks 40
503
MODULITIES:
Each student is required to undertake a short project relating to the issue concerning trade,
commerce, industry, corporate governance and corporate affairs as the case may be. The topic
of the project shall be allotted by the designated teacher under whose guidance the project
shell be completed, during the fourth semester so that the students get enough time during
summer vacation and the fifth semester to get the project completed. Departmental/
Affiliated Institution and each student shall present a seminar on his/her project. The project
report be evaluated by the internal expert appointed by the Head of the Department/ Director
of the Institute along with the seminar.
Further, each student will be required to present a seminar, on a project assigned to him/her
by a teacher in- charge of seminar in fifth semester in terms of the requirement of Paper No
503 mentioned above, lasting approximately for one hour as 5 minutes for opening by
Chairperson, 30 minutes for presentation of seminar 20 minutes for discussions (questions put
up by students and staff) and 5 minute for summing up of proceeding by the chairperson. The
marks shall be awarded on predetermined criteria.
3 - M345)T6N7 M3N37)M)NT 7489/:
M2 - Marketing Communication and Advertising. (Specialization Paper)
Full marks 100/Pass marks 40
Units
1. Communication process- Nature of Communication process and its Different elements,
Obstacles in Communication Process, Role of Communication Process, Role of
Communication Process in perception, Learning in and Attitude change , Communication
Process in marketing importance and Applications of Communication Process in Marketing ,
Different Elements of Promotional mix and communication process Relevant to them,
Communication Process in Corporate Image Building, Advertising and Consumer
Psychology.
2. Advertising- Definition, Objectives, Functions, Classifications of Advertising, Advertising as
a tool of Communication, Social and Economic aspects of Advertising, Advertising
Department and agencies.
3. Setting advertising objectives , DAGMAR Approach, Continuous Advertising Planning
programe, Message and Copy, Message Strategy and Message Design, Elements of
Advertisement, Copy Developing Effective Advertising, Copy Creativity and Visualization in
Advertising.
4. Media Planning: Role of Media in Advertising, Comparative study of Different Advertising
Media, Media choice, Allocation of Budget for Advertising, Approaches and Procedure for
determining the size of the Budget. Social and Economic Aspect of advertising Productivity
of Advertising, Its contribution to Economic Development and standard of Living , Ethics and
advertising.
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Syllabus Bachelor of Business Administration (BBA)
Text Books:-
1. Marketing Salesmanship and Advertising-M.S. Ramaswamy-Sterling Publisher Pvt. Ltd
2. Advertising sale and Promotion Management -S.A. Chunawalla- Himalaya Publising House
3. Advertising Management Aaker & Mayer - Prentice Hall of India
4. Text book of salesmanship-Russel, Beach and Buskirk-Tata Mcgraw Hill
5. Advertising & Promotion George E. Belch & Michael E Belch Tata McGraw Hill
Financial Management Group (C )
F2-Financial Institutions and Markets (Specialization Paper)
Full marks 100/Pass marks 40
Units
1. Financial system Introduction, components, structure, features of Indian Financial system ,
deficiencies and recent development
2. Financial Markets- Concepts, nature, features, functions, structure types, role of financial
markets in Economics development
3. Major Indian Financial Institution IDBI, IFCI, ICICI, IRCI, SGs- management working
operations and performance and recent development
4. Investment bankers UTI, LIC, GIC and Mutual funds and their role, investment policy
performance and recent development. Non- banking financial institution objectives,
functioning, regulation and recent Development.
Text Books:-
1. A Manual of Merchant Banking JC Verma-Bharat Publishers
2. Indian Financial System-MY Khan-Tata McGraw Hill
3. Financial Institutions Market and management Edminister RO-Tata McGraw Hill
4. Financial Institution and Markets Meir Khon-Tata McGraw Hill
5. Financial Institution and Markets L.M. Bhole Tata McGraw Hill
15
Syllabus Bachelor of Business Administration (BBA)
Semester VI
Management Information System Full marks 100/Pass marks 40601
Units

1 Definition of Management Information System- Its Elements, Objectives, Structure; Making
MIS Efficient and Effective, Limitation of MIS.
2 System Concepts; System Concepts in Business; Information system as a system.
3 Information System Planning Strategies and method Business System Planning (BSP),
Critical Success Factors (CSF) Ends/ Means (E/M) Analysis. Definition of Information
System: Management levels as a Framework for Information systems;
4 System Development Life Cycle; Problem Definition, Feasibility study, system analysis,
Text Books:-
1. Information system for modern management-Mardick&Ross-Prentice Hall
2. Principles of Management-Scot, George M McGraw Hill
3. Management information System-Kanter-Prentice Hall of India
4. Management information System-Chacko GK-Newwork,- Petrocele
5. Management Information System Effey Oz Thomson Course Technology
Semester VI
Business Policy and Strategic Management Full marks 100/Pass marks 40
602
Units
1. Overview of Strategic Management Nature of Strategic Management Business Policy and
Strategic Management Strategic Management Model Business Ethics and Strategic
Management.
2. Business Vision, Mission, Objectives Characteristics of Mission Statement Types of
Strategies Integration strategies Intensive strategies Diversification strategies
Defensive strategies Michael Porter Generic Competitive strategies.
3. Strategic formulation: Environmental Analysis - External and industry analysis - Internal
analysis Strategic analysis and Strategic choice SWOT Analysis, BCG Matrix and
Stoplight Matrix.
4. Strategic Implementation: The process of strategy implementation, resource allocation
Strategy and structure Supportive culture Implementing strategies in functional areas,
Strategic evaluation and control.
(Some Suitable Case Studies are to be taken up compulsorily)
Text Books:-
1. Kazmi, Azhar, Business Policy and Strategic Management-Tata McGrawhill, New Delhi
2. Upendra Kachru: Strategic Management Concepts and Cases, Excel Publications.
16
Syllabus Bachelor of Business Administration (BBA)
3. Ansoff H. Igor, Implanting Strategic Management, Englewood Cliffs, New Jersey, Prentice
Hall of India.
4. Glueck, William F. Strategic Management and Business Policy, New York McGraw Hill.
5. Strategic Management Concept & Cases Thomson & Strickland Tata McGraw Hill
Semester VI
International Marketing Full marks 100/Pass marks 40
603
Units
1. World Market Environment: Economic Environment; Political Environment; Social and
Cultural Environment.
2. Nature of International Marketing; Strategy Alternatives for Global Market Entry and
Expansion.
3. Forces of Globalization: Regional Economic Groupings; WTO; Foreign Investment.
4. Indias Import and Export Policy; Preliminary Knowledge about exporting.
Text Books:-
1. Rathor B.S, Export Marketing
2. Keegan, Warren J, Multinational Marketing Management
3. Porter, Michael E, The Competitive Advantage of Nations, New York, The Free Press, 1990
4. Ohmae, Kenichi, Triad Power, New York, The Free Press, 1985
5. R.L. Varshney & Bhattacharya International Marketing Management Sultan Chand & Sons
Semester VI
Viva Voce Full marks 100/Pass marks 40
604
At the End of the Sixth semester, each student will have to face an interview wherein his or
her knowledge and skill acquired during the entire course shall be examined. The Viva voce
shall be conducted jointly by internal expert and external expert. Internal expert shall be
appointed by the head of Department /Director of the Affiliated Institutes and External Expert
shall be appointed by University.
A - MARKETING MANAGEMENT GROUP:
M1- Customer Relations Management (Specialization Paper)
Full marks 100/Pass marks 40
Units
1. Conceptual frame work of Customer Relationship and its Management. Evaluation customer
Relationship Marketing, Types of CRM Win Back, Prospecting, Loyalty, Cross Sell and Up
Sell, Significance and Importance of CRM in Modern Business Environment.
2. Introduction CRM- Planning, Stagey for CRM, Process of segmentation, Choice of
Technology, Choice of organizational Structure For CRM, Understanding Market Intelligent
Enterprises.
1+
Syllabus Bachelor of Business Administration (BBA)
3. Implementation of CRM: Business oriented solutions, Project Management, Channel
Management, CRM in Services, CRM in Financial Services, Use of E- Commerce in CRM,
CEM and Data Mining, Information required for Effective CRM.
4. Concept of Loyalty at CRM: Definition of Loyalty, Customer Loyalty and Customer decency,
Process of Developing Customer Loyalty. Status of CRM in India.
Text Books:-
1. Customer driven Project Management Brakley- Tata McGraw Hill
2. Marketing Management Philip Kotler Pearson Education
3. Fundamental of Marketing.- W. J. Stanton
4. Marketing Management Ranjan Saxena Tata McGRaw Hill
5. Customer Relationship Management Venkata Ramana G. Somayagulu Excel Book

10
Syllabus Bachelor of Business Administration (BBA)
6.
Marketing Management group (A)
M3 Retail Management (Specialization Paper)
Full marks 100/Pass marks 40
Units
1. Introduction to retailing, the changing retailing environment, economic significance of
retailing, opportunity in retailing, retailing characteristics, types of retailing ,theories of
retailing Evolution
2. Marketing and Finance: Customer buying behavior, buying process, segmenting , retailing
strategy, Competitive Advantages, Strategic retail planning process, Implementation CRM in
Retail, Measures of financial performance, performance and productivity Measures
3. HR and Organization: Types of location. Site selection, treading areas, Choosing retail
location, Estimating demand, HR Challenges in retailing, employee management.
Organizational design of a small retail.
4. Merchandise management: Merchandise planning, merchandise planning, merchandise
decisions, Forecasting-merchandise types, retail inventory method, branding strategy .Ethical
and legal issues in purchasing merchandise Store Management: pricing strategies, Price
adjustment, Retail Promotion Mix Objective, Responsibilities of store Managers, store layout
and design, presentation
Text Books:-
1. Retailing Management levy & Weitz- Tata McGraw hill
2. Retailing Management Swapna Pradan- Tata Mcgraw Hill
3. Raitailinl Management Gibson G Vedamani- Jaico books
4. Retail marketing management.-David Gilbert-Pearson Education
5. Retailing Environment & Operations Andrew J. Newman & Peter Cullen Thomson
Learner
Human Resources Management Group ( B)
H1 - Industrial Relation. (Specialization Paper)
Full marks 100/Pass marks 40
Units
1. Meaning , Scope and Importance of Industrial relations: Major participants in Industrial
Relations: Role of State ; Characteristics of Industrial Relation System in India
2. Trade Union movement in India- Growth, problems, recent trends and future of Trade Union
in India.
3. Trade Union in India-concept, objective, structure and functions. Trade Unions Act,1926,
Major Problem and Issues, Employers Organizations in India.
4. Workers Participation in Management- Meaning and Objectives of WPM and Factors
influencing WPM.WPM in India an Overview. Industrial Disputes- Nature and Causes,
Machinery Provided for Investigation, Prevention and settlement of Industrial Disputes.
Industrial Disputes Act, 1947 Review and Appraisal
11
Syllabus Bachelor of Business Administration (BBA)
Text Books:-
1. Aspects and legal frame work of Industrial Relation-Sharma AM-Himalaya Publisher
2. Dynamics of Industrial Relation Memoria and Memoria and Gankar-Himalaya Publisher
3. Industrial Relation Monappa Arun- Tata Mcgraw Hill
4. Personnel Management and Industrial Relation-PC Tripathi-Sultan Chand and Sons
5. Industrial Relation in India Ratana Sen Mc Millan
22
Syllabus Bachelor of Business Administration (BBA)
Human Resources Management Group ( B)
H2 -Training and Development (Specialization Paper)
Full marks 100/Pass marks 40
Units
1. Importance of training, Education, Training- Employment-Development Cycle, System
approach to Training
2. Psychology of learning and learned motivation, assessment of training needs
3. Setting training objectives, training method and aids, design of training , programmes,
training and trainers.
4. Training for special groups, executives development programmes , career planning.
Evaluation of Training ,training and organization
Text Books:-
1. Training for Development Rolf P Lynton- Sages Publication
2. Studying your work force- Applied research Method and Tools for Training and Development
practitioners Allan Caudy Sages Publication
3. The Future of Employment Relation -P. B. Beaumont- Sages Publication
4. Management Training in Organisation Dayal- Prentice Hall of India
5. H$an 4eso$rce Mana%eent * Bis.-a;it /anaya# * /rentice Hall of 6ndia
Human Resources Management Group ( B)
H3 Social security and Labour welfare( Specialization Paper)
Full marks 100/Pass marks 40
Units
1. Social security- Concept and Philosophy ,Abolition of Bonded and Child Labour,
Government Policy for Social Security and Social Insurance, ILO, Its Role, Functioning and
Contributions.
2. Works mens Compensation Act, 192 Minimum wages Act
3. Employees State Insurance Act, 1848
4. Payment of Gratuity Act, 1972, Payment of Bonus Act
Text Books:-
1. Mullick Labour laws
2. Memoria, CB and Memoria S-Industrial labour, social security and Industrial Peace in India
3. Sinha , GP- Industrial Relationsand Labour legislation in India
4. Zahiruddin Labour Welfare laws
5. Human Resource Management V.S.P. Rao Excel Book
6.
Financial Management Group (C)
F1- Banking and insurance (Specialization Paper)
21
Syllabus Bachelor of Business Administration (BBA)
Full marks 100/Pass marks 40
Units
1. Banks and banking system, evolution of banking system, definition of banking, types of
banks, Reserve Bank Of India, introduction to Indian Financial and an over view of Indian
banking System
2. Financial institutions and Financial Instruments; Equity Market, Financial services,
depository Institutions. non-depository institutions, money market instruments, international
financial instruments
3. Corporate banking, retail banking, investment banking, venture capital
4. Insurance: Definition, nature, evolution, role and importance of insurance, insurance
contract , life insurance contract, annuities, selection of risk, calculation of premium. Reserve
investments of funds surrender value progress of life insurance.
Text Books:-
1. Banking Policy in India D.N. Ghosh ( Allied Publishers)
2. Money, banking, Trade and Finance Sundharam K.P.M.- Sultan Chand and Sons
3. Insurance and Risk management Dr. P. Gupta-Himalaya Publication
4. Insurance Principles and Practice- T.T. Sethi-S. Chand and Co.
5. Ban#in% T.eory < /ractice * ".e#.ar - =i#as. /$,lication
Financial Management Group ( C )
F3 Corporate Tax Planning and Tax management, (Specialization Paper)
Full marks 100/Pass marks 40
Units
1. Law of relating to Income Tax, Principles Underlying certain Concepts as regards to
Determination of Taxable Income. Concept and Definition of Income, Receipts which are not
Income, Exemption from Charge of Income Tax, Capital and Revenue Gains and
Expenditures
2. Provision of Income and Tax Law relating to Various heads of Income with Special Emphasis
on profits and Gain from Business and Profession, Capital gains, Income from other sources,
Deduction, Technique of calculating of Income Tax.
3. Concept of Tax Planning, Tax Planning with reference to setting up of new Business
locational aspects, nature of business, planning for tax holiday benefits. Tax planning with
reference to Specific Management Decisions, Tax Planning with reference to Financial
management Decisions, Tax planning and Cash Management.
4. Tax planning with reference to Non- Resident Company Assesses tax planning with reference
to corporate reorganization that is Amalgamation, Meger, Demerge and Slump Sale. Problem
of Tax Planning, Administration, legislative and Organizational Problems
Text Books:-
22
Syllabus Bachelor of Business Administration (BBA)
1. Income tax law- Taxmans Publication
2. Income tax law & Practice-Gane & Naranga Kalayni Publication
3. Yearly Finance Bill
4. Bare Act.
5. Corporate Tax & Planning Subhash Lakhotia Vision Book
23