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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Aveesa Shakeel
NetID Asha658
Group Number: 346
Website Link: Http://grp346.blogspot.co.nz
Tutorial Details
Tutor: Day: Time:
Yvonne Hong Thursday 11am
Time Spent on
Assignment:
25 hours Word Count: 1669

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FAMILY SAFETY
INTRODUCTION
The problem we addressed in D1 was the lack of safety and security surrounding intoxicated
young girls during the Auckland city night life. As a result, teenage girls are likely to be at
risk from being attacked or sexually assulated from unsavoury individuals. To address this on
going problem we created an app called Family Safety. The app enables users to call upon
help quickly and allows nominated contacts to pinpoint the users exact location as the GPS
is synced to contacts, this is ideal when friends separate from eachother.

3. BUSINESS SECTION
3.1 Vision
Our vision is to provide an accesible mobile phone application that ensures the saftey of
teenagers while they are out enjoying the Auckland nightlife. The Family Safety app is a
preventative measure against dangerous and risky situations such as sexual assualts. This
aims to make the world a better place as the potential risk of danger is minimised with the
use of this application.
3.2 Industry Analysis:
Industry: Health and Safety Application Industry

Force: High/Low: Justification:
Buyer power: High Buyer power is high as buyers have many similar
health and safety applications to choose from in
the market that have similar functionalities.

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Supplier power: High Supplier power is high within the Health and
Safety industry as there are many coding services
avaliable that can code the application. One
company that does this is Clear Field limited
(Clear Field, 2014)
Threat of new entrants: High New entrants can easily enter the industry
making the threat of new entrants high. This is
because there are low costs associated with
making a mobile phone application and
infrastructure is not needed such as application
building platforms as app providers can easily
make the app for you at a low cost of only $29
per month (My App Builder , 2014).
Threat of substitutes: Low There are not many substitutes to the health ansd
safety industry application. One of the few
alternatives would be calling a friend instead of
using the application.
Rivalry among existing
competitors:
High Rivarly amongst existing competitors is high due
to the fact that there are low switching costs
amongst exisiting competitors that provide
similar features in their application. Apps with
similar features include some of the Guardly
Safety Apps such as Safe Campus and Public
Safety (Guardly, 2014)

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Overall attractiveness of the industry: The Health and Safety application industry is
attractive as there many different applications out there each with their own competitive
edge therefore making the industry profitable.
3.3 Customers and Thei r Needs
Customers of the Family Safety app include both teens and parents. The reason that teens
would choose to purchase this application is for personal safety and security purposes
where they can easily contact their friends, parents and emergency authorities when in a
dangerous situation. An estimated 80-90% of women have been harassed in public, this
shows that girls in particular are likely to be targeted (Lowen, 2014). Parents would want to
be reassured that their children can easily call out for help and be located when they are in
a dangerous situation hence why they would purchase this application.
3.4 The Product and Service
Family Safety is an app designed for smartphones which features a GPS that enables individuals to
sync their phone contacts and self-selected Facebook contacts to a map which allows them to locate
their friends whereabouts, video features which allows users to see their nominated contacts, an
automatic connection with emergency services such as the police as it vital to make sure help arrives
on time The features of the Family Safety satisfy and meet the needs of our customers (teens and
parents) as not only does the app provide personal safety and security but also converting the smart
phones of the individuals into a personalised emergency phone. With the provided features,
situational awareness can be enhanced as any sexual assault cases are more likely to be reported
since help arrive on time.
3.5 Suppliers and Partners
Suppliers for our Family Safety app are coders, developers and Facebook as we will be
paying them to produce our application and use Facebook for paid advertising. Our partners
are Facebook and emergency services such as the police as we are collaborating with them.
Apple and Google are also our partners as we will be releasing our app through them
through their app store and play store.
3.6 Strategy:
The market for our app is narrow as the app is only designed for teenagers and parents. The
cost strategy for our app is a focused low cost strategy as our app is avaliable for a relatively

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low price, making it afforable for our customers. Therefore the overall strategy for our
business is focused low cost.
3.7 Value Chain Activity:
The most important value chain activity for our Family Safety app is service after sale. We
belive this is the most important as we will regularly need to update our app as maps are
updated very often therefore it is important to make sure our app is in line with the current
maps otherwise parents may not be able to correctly locate their children. Service after sale
also accounts for customer feedback which is important for us to know if our app is being
used for its rightful purpose.

3.8 Business Processes
3.8.1. CUSTOMER FEEDBACK PROCESS
This process takes into account any feedback given from the users of the app. this is carried
out by sending out a pop up survey which pops up while users are on the app. then users fill
out the survey in relation to each category given and then submit upon finishing. Once the
surveys have been submitted, we then take into consideration how to improve our app in
order to satisfy the needs and wants of the customer.









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BUSINESS PROCESS 1 MODEL
Start
Create survey
Customer feedback System Helpline
Ask user to take
part in survey
Feedback given
from user
Survey is submitted
Feedback is
reviewed
Decisions on what to
update
Application is
updated
End

3.8.2. SOFTWARE UPDATING PROCESS This process takes into account the configuration and
installation of software updates. This process involves a collaboration between our software developers and
our team in order to determine what possible features need to be upgraded and updated. We will then need
to ensure our Family Safety application is ready to undergo updates without causing any complications to the
current users of the application. At last we can configure and install the updates into the app and allow for
users to continue using the app.


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BUSINESS PROCESS 2 MODEL
Start
Software updating
system
Meet with software
application
developers
Developers
Evaluate what
needs to be
updated
Configure update
Install update
Make a decision on
what feature to
update and upgrade
Allow users to
install updated
version of the
application
End




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3.9 Functionalities
3.9.1. CUSTOMER FEEDBACK PROCESS
Sending survery pop ups on the app where users can submit written
feedback and ratings
Making a call using the helpline for the application
3.9.2. SOFTWARE UPDATI NG PROCESS
Configuring and installing of software updates
Requesting users to download a maintenance release
3.10 Systems

3.10. 1. CUSTOMER FEEDBACK SYSTEM This system involves sending out a survey to the
users via the application where they can provide us with written feedback and ratings. With
this information we can then consider the future outlook of the application. The helpline is
for users to make a call anytime with regards to any concerns about the app or any inquiries
they may have .
3.10. 2. DECI SI ON MAKI NG SYSTEM This is so we can review and go over the customer
feedback provided in order to need to make decisions based on the customer feedback
given. By using a decision making system we can consider any associated costs with
updating the app in order to satisfy the customer and meet their needs as it wont be
possible to agree with what each and every customer wants hence we will be required to
make decisions on what actions to take in regards to updating any component of the
application.
3.10. 3. SOFTWARE UPDATING SYSTEM - By ensuring our software is constantly updated, our
vision of being a preventative safety measure is supported as we will have up to date maps
to ensure that teens can be located at the right place. Once the updates have been
implemented, users will be notified via a notification.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service
after sale
1. Customer
feedback
process
2. Sending a survey.

3. Making a call.
Customer feedback system

Decision making system
Customer relationship
management (CRM)

Decision support system
1. Software
updating
process
1. Configuring and installing updates

2. Downloading updated version
Software updating system



Collaboration systems


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CONCLUSION
In todays world, technology is becoming more common than ever. Its used by millions of
people all around the world for numerous purposes. Mobile technology is one of the fastest
growing industries. Alongside this, there are millions of smartphone applications designed
to accompany various purposes for individuals, with one of them being safety. Due to the
rapid growth of the smart phone application industry, we decided to create an application
called Family safety. The purpose of creating this is app is to use it as a preventative
measure against dangerous situations such as when girls are being attacked by unsavoury
individuals, the number of reported sexual assault cases in 2013 was 340 (Auckland City
District Crime Statistics 2013, n.d.). In particular the application is aimed for the use of
teenagers who go out during night time and for parents to be able to locate their children if
they sneak out or are trapped in a risky situation and need help. With the use of the Family
Safety app, individuals are more likely to receive help faster and therefore avoid being
harmed


REFERENCES
1. Auckland City District Crime Statistics 2013. (n.d.). Retrieved from
http://www.police.govt.nz/sites/default/files/publications/crime-stats-auckland-city-20131231.pdf
2.Clear Field. (2014). Retrieved May 24, 2014, from Clear Field Information Systems Development:
http://www.clearfield.com/
3.Guardly. (2014). Retrieved from https://www.guardly.com/technology/mobile-safety-apps/
4.Lowen, L. (2014). Best Apps for Women Concerned with Safety and Security. Retrieved from Women's Issues:
An estimated 80-90% of women have been harassed in public
5.My App Builder . (2014). Retrieved from http://myappbuilder.com/