COMPARATIVE STUDY OF INDIA INFOLINE WITH OTHER BROKING FIRMS

REPORT SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT

FOR
POST GRADUATE PROGRAM IN MANAGEMENT

BY

D.RAVI
EIILM/PGP/08-09/2H023
JULY, 2009

UNDER THE GUIDANCE OF

CHANDRAJYOTI CHAKRABORTY
EIILM, Kolkata

&
SARVASIS SAHA
BRANCH MANAGER in ULTADANGA at
INDIA INFOLINE

EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT

6, WATERLOO STREET, KOLKATA – 700069
NOTICE
The presentation of this project is truely based on
my knowledge and it may have some defaults and
errors which is to the subject knowledge. this
project can be taken for the purpose of
understanding only and should not be taken as the
real. Charges and other services provided in it may
vary slightly or wholly.
Acknowledgement:
I would like to express our gratitude to all those who have gave
us the possibility to complete this project. I am very much
thankful to our Director of EIILM Dr.R.P.Banerjee, who has given
me this opportunity to be a part of a corporate house for Two
months. He provided me to do our Summer Internship
Programme in India Infoline.

I want to thank to our Internal Faculty Guide Prof. Chandrajyoti

Chakraborty for showing us the path to commence this project in
the first instance, to do the necessary research work and to help
for using departmental data. He looked closely at the final version
of the project for correction and offered suggestions for
improvement.

Especially, I would like to give our special thanks to our External

Faculty Guide Mr. Sarvasis Saha whose patient love enabled us to
complete this work. He has shown me the real corporate world
and gave me the suggestion that “when you are selling
something, sell yourself”

Date: Thank you

Place D. Ravi
 DECLARATION

I D.RAVI here by declare that the project entitled “comparative

study of India infoline with other broking firms ” has been done
solely by me only. The project report I am submitting is not a part
of any publication or any project which has been published
before.

I had done this project as a part of my

curriculum needed for the training purpose for the completion of
post graduate program in management by the institute eastern
institute for integrated learning in management.

D.RAVI

EIILM

2008-2010
CONTENT

1) Introduction

2) Methodology

3) Company Profile

4) Products of the Company

5) De-Mat a/c, Re-Mat a/c and Trading a/c

6) Different Types of De-Mat A/c

7) Comparative analysis

8) Result

9) Recommendation and Conclusion

10) Bibliography

11) Appendix
INTRODUCTION

Every modern economy is based on a sound financial system

.A financial system is a set of institutional arrangements through
which financial surpluses are mobilized from the units generating
surplus income and transferring them to the others in need of
them. The activities include production, distribution, exchange
and holding of financial assets/instruments of different kinds by
financial institutions, banks and other intermediaries of the
market.

The financial markets have two major components; they are

money market and capital market.

Financial Markets

Money Market Capital

Market

Securities Market
other forms of Lending

And Borrowing
 New issue (Primary) Stock
(Secondary)
Market
MONEY MARKET:
The Money Market refers to the market where borrowers
and lenders exchange short-term funds to solve their liquidity
needs.

CAPITAL MARKET:
The Capital Market is a market for financial investments that
are direct or indirect claims to capital (Gart, 1988).

SECURITIES MARKET:
It refers to the markets for those financial
instruments/claims/obligations that are commonly and readily
transferable by sale. It has two inter-dependent and inseparable
segments, the new issues (primary) market and the stock
(secondary) market.

SECONDARY MARKET:
The secondary market enables those who hold securities to
adjust their holdings in response to changes in their assessment
of risk and return.

PRIMARY MARKET:
The Primary Markets provides the channel of sale of new
securities.
OBJECTIVES OF THE PROJECT:

 To know the awareness of people about Share market.

 To find out the COMPETITIVE POSITION of India infoline .

 To promote the sales of India Infoline.

METHODOLOGY OF STUDY:
The research was carried out through survey method, fieldwork in
order to collect data. Data collected through questionnaire and
verbal discussion.

The analysis of the data was done through simple statistical

technique, such as drawing of percentage for generalization. The
use of different types of graphs gives a better pictorial
understanding about the whole project.

PLACE OF STUDY:
 The study was conducted in different Retail outlets in
Kolkata, different people selecting through random sampling and
“India Infoline Securities Pvt. Ltd.”

SAMPLING PLAN:

A sample design is definite plan for obtaining an overall

analysis from a given population. It refers to the technique or the
procedure, the researcher would adopt in selecting items to be
included in the sample research should select design which would
be reliable and appropriate for the study.

SAMPLE SIZE:

For the present study respondents have been selected from

different places in Kolkata. The sample was taken as 100
respondents.

SOURCES OF DATA:

Data collection is an actively in marketing research. The

design of the data collection method is the spine of research
design. The sources of data are classified in to two types.

 The Primary Data.

 The Secondary Data.

PRIMARY DATA:
The primary data are fresh data collected directly from the
field and therefore consist of original information gathered for the
specific purpose. It is expensive, laborious, and time consuming.
But it assures a greater degree of accuracy and reliability as it
comes straight from the horse’s month. The information is
collected with the help of questionnaires a set of 15 questions
SECONDARY DATA:

The secondary data are the data, which the investigator

borrows from other who have collected it for various other
purposes. Therefore it may not entirely be reliable. It is less
expensive and involves less expensive and involves less time and
labor than the collection of primary data.

The Sources of collecting Data:

I. Reports and publication of Government department and

international bodies.
II. Newspaper, magazines, trade journals.
III. Publication of books company records, brochures,
catalogues and other documents.
IV. Data related by statistical organization.
V. In this study the main sources of data collection is the
primary data using the method of structured questionnaire.

Sampling Procedure:

For a statistical survey of a population, the investigator may

collect information from each and every unit belonging to the
population or he may collect information from some selected
representative units only. The group of representative units from
which information is collected is called sample. A sample is a
representative position of the population. A statistical survey in
which a sample is made use of is known as sample survey.

The procedure of extracting a sample from a population is

called as sampling procedure. Since validity of results of a survey
depends mainly on the selection of the sample, the sample
should be obtained with utmost care. Important methods of
sampling procedure are:
 i. Random sampling.
ii. Judgment sampling.
iii. Quota sampling.

Random Sampling:

A sampling procedure in which units are selected in such a

way that all the units in the population have equal change of
being selected is random sampling.

Judgment Sampling:

When the population is small the investigator

personally, according to his judgment way select the units which
from the sample, such a sample is called purposive or a judgment
sampling.

Quota Sampling:

If the population has various categories of units the

investigators may decide to fix specified quotas for
representation for all major categories.

In this study Random sampling method is used.

FIELD WORK:

This study involves the field work of around 60 days, wherein the
target segment i.e. consumers were contacted individually.

Prepared questionnaire were administrated to them and answers

were collected. Fieldwork was done in different areas in Kolkata.
The study was conducted from “India Infoline Securities Pvt.
Ltd.”The Study attempts to analyze and determine “The position
of India infoline in Securities Market”.
 Company Profile
Of
India Infoline

About India infoline

India Infoline Group

The India Infoline group, comprising the holding company, India
Infoline Limited and its wholly-owned subsidiaries, straddle the entire
financial services space with offerings ranging from Equity research,
Equities and derivatives trading, Commodities trading, Portfolio
Management Services, Mutual Funds, Life Insurance, Fixed deposits,
GoI bonds and other small savings instruments to loan products and
Investment banking. India Infoline also owns and manages the
websites http://www.indiainfoline.com/and http://www.5paisa.com/

The company has a network of 976 business locations (branches and

sub-brokers) spread across 365 cities and towns. It has more than
800,000 customers.
India Infoline Ltd

A SEBI authorized Portfolio Manager; it offers Portfolio Management

Services to clients. These services are offered to clients as different
schemes, which are based on differing investment strategies made
to reflect the varied risk-return preferences of clients.
India Infoline Media and Research Services Limited.

The content services represent a strong support that drives the

broking, commodities, mutual fund and portfolio management
services businesses. l.

It undertakes equities research which is acknowledged by none

other than Forbes as 'Best of the Web' and '…a must read for
investors in Asia'. India Infoline's research is available not just over
the internet but also on international wire services like Bloomberg
(Code: IILL), Thomson First Call and Internet Securities where India
Infoline is amongst the most read Indian brokers.

India Infoline Commodities Limited.

India Infoline Commodities Pvt Limited is engaged in the business of

commodities broking. We enjoy memberships with the MCX and
NCDEX, two leading Indian commodities exchanges, and recently
acquired membership of DGCX. We have a multi-channel delivery
model, making it among the select few to offer online as well as
offline trading facilities.

India Infoline Marketing & Services

India Infoline Marketing and Services Limited is the holding company

of India Infoline Insurance Services Limited and India Infoline
Insurance Brokers Limited.

(a) India Infoline Insurance Services Limited is a registered

Corporate Agent with the Insurance Regulatory and Development
Authority (IRDA). It is the largest Corporate Agent for ICICI
Prudential Life Insurance Co Limited. India Infoline was the first
corporate agent to get licensed by IRDA in early 2001.

(b) India Infoline Insurance Brokers Limited India Infoline Insurance

Brokers Limited is a newly formed subsidiary which will carry out the
business of Insurance broking. We have applied to IRDA for the
insurance broking license and the clearance for the same is awaited.

India Infoline Investment Services Limited

Consolidated shareholdings of all the subsidiary companies engaged

in loans and financing activities under one subsidiary. Recently,
Orient Global, a Singapore-based investment institution invested
USD 76.7 million for a 22.5% stake in India Infoline Investment
Services. India Infoline Investment Services Private Limited consists
of the following step-down subsidiaries.

(a) India Infoline Distribution Company Limited (distribution of retail

loan products)

(b) Money line Credit Limited (consumer finance)

(c) India Infoline Housing Finance Limited (housing finance)

IIFL (Asia) Pte Limited

IIFL (Asia) Pte Limited is wholly owned subsidiary which has been
incorporated in Singapore to pursue financial sector activities in
other Asian markets. Further to obtaining the necessary regulatory
approvals, the company has been initially capitalized at 1 million
Singapore dollars.

India Infoline.com Distribution Services Ltd.

They have developed a retail distribution infrastructure (Investor
Points) to support our online presence. This network, spread over 60
locations, is engaged in the distribution of financial products
including fixed deposits, GoI Relief bonds, insurance, mutual funds
and IPO's. These Investor Points help us service our broking
customers also.

Money Tree Consultancy Services

(MTCS) Is a group company of India Infoline Ltd., focusing
distribution on Home Loans, Personal Loans, Credit Cards and
Non – Life Insurance. MTCS extends the distribution reach of
financial services providers by using alternate channels like the
Internet, telephone, wireless, sales force and events.

CORPORATE PHILOSOPHY:

PEOPLE ORGANIZATION
It is rightly said about the services sector that our most prized
assets go down the elevator at the end of every day. Being in the
services industry, people are their biggest and most important
assets. They believe that people make all the difference.
OWNER MINDSET
What distinguishes India Infoline from other organizations is the
fact that all employees are driven by Owner Mindset. This is a
privilege as well as a responsibility. They think and behave like
one. While there is no ‘the way’ of doing things, there are millions
of things which an owner would do differently as compared to a
typical person with an employee mindset.

We believe in the Olympic motto and have made it our principle

for the coming year. We have been preparing to move into a new
orbit of growth for several years now. We believe that the real
growth has yet not happened.

Each member of Team India Infoline has been putting up an

Olympian fight and is capable, confident, and certain and ready
to deliver faster, higher and stronger performance.

Vision

“Our vision is to be the most respected company in the financial

services space.”
Mission

“To become a full-fledged financial services company known for

its quality of advice, personalized services and cutting edge
technology”

PRODUCTS
 EQUITY

 MUTUAL FUND

 COMMODITIES

 PMS

 DERIVATIVES
Demat account

Definition:
De-mat account is a safe and convenient means of holding
securities just like a bank account is for funds. Today, practically
99.9% settlement (of shares) takes place on De-mat mode only.
Thus, it is advisable to have a Beneficiary Owner (BO) account to
trade at the exchanges.

Benefits Of De-mat Account:

1. A safe and convenient way of holding securities (equity and
debt instruments both).
2. Transactions involving physical securities are costlier than
those involving dematerialized securities (just like the
transactions through a bank teller are costlier than ATM
transactions). Therefore, charges applicable to an investor
are lesser for each transaction.
3. Securities can be transferred at an instruction immediately.
4. Increased liquidity, as securities can be sold at any time
during the trading hours (between 9:55 AM to 3:30 PM on all
working days), and payment can be received in a very short
period of time.
5. No stamp duty charges.
6. Risks like forgery, thefts, bad delivery, delays in transfer etc,
associated with physical certificates, are eliminated.
7. Pledging of securities in a short period of time.
8. Reduced paper work and transaction cost.
9. Odd-lot shares can also be traded (can be even 1 share).
10. Nomination facility available.
11. Any change in address or bank account details can be
electronically intimated to all companies in which investor
holds any securities, without having to inform each of them
separately.
 12. Securities are transferred by the DP itself, so no need to
correspond with the companies.
13. Shares arising out of bonus, split, consolidation, merger
etc. are automatically credited into the De-mat account of
the investor.

14. Shares allotted in public issues are directly credited into

De-mat account of the applicants in quick time.

Opening a De-mat Account

To start dealing in securities in electronic form, one needs to

open a De-mat account with a DP of his choice. An investor
already having shares in physical form should ensure that he gets
the account opened in the same set of names as appearing on
the share certificate; otherwise a new account can be opened in
any desired pattern by the investor.

Note:
• The agreement required to be signed by the investor details
the rights and duties of the investor and DP.

• DP may revise the charges by giving a 30 days prior notice.

SEBI has rationalized the cost structure for inaction by
removing account opening charges, transaction charges for
credit of securities and custody charges, effective from
January 28, 2005.
Maximum Number of holders in a De-mat Account
A maximum of three persons are allowed to open a joint De-mat
account in their names.
DEMATERIALISATION

Definition:
Dematerialization is the process of converting physical shares
(share certificates) into an electronic form. Shares once
converted into dematerialized form are held in a De-mat account.

Dematerialization Process:

An investor having securities in physical form must get them

dematerialized, if he intends to sell them. This requires the
investor to fill a De-mat Request Form (DRF) which is available
with every DP and submit the same along with the physical
certificates. Every security has an ISIN (International Securities
Identification Number). If there is more than one security than the
equal number of DRFs has to be filled in.

The whole process goes on in the following manner :--

THINGS INVESTORS SHOULD KNOW ABOUT ACCOUNT
OPENING AND DEMATERIALISATION

Providing the bank account details at the time of account

opening
It is mandatory for an investor to provide his bank account details
at the time of opening a De-mat account. This is done to
safeguard investor's own interests. There are two major reasons
for this:
1. The interest and dividend warrants can't be en-cashed by
any unauthorized person, as the bank account number is
mentioned on it.

2. It is convenient and time saving, as dividends and interests

given by the companies can be directly credited to the
investor's bank account (through ECS facility, wherever
available).
Change in bank account details
It is possible for an investor to make changes to the details of his
bank account. The investor must inform any change in his bank
account details to his DP. This enables him to receive the cash
corporate benefits (such as dividends, interests) directly into his
account in time and discourages any unauthorized use by any
second party.

Change in the address of investor as provided to the DP

Any change in your address should be immediately informed to
DP. This enables DP to make necessary changes in the records
and informing the concerned companies about the same.

Opening multiple accounts

An investor is allowed to open more than one account with
existing DP or with different DPs.

Minimum balance of securities required in De-mat account

There is no stipulated minimum balance of securities to be kept in
a De-mat account.
Account opening and ownership pattern of securities
One must make sure to open a De-mat account in the same
ownership pattern in which the physical securities are held. For
example: If you have two share certificates, one in your individual
name (say 'X') and the other held jointly with some other
individual (say 'XY'), then in such a case you will have to open
two different accounts in respective ownership patterns (one in
your name i.e. 'X' and the other account in the name of 'XY').

Same combination of names on certificates but different

sequence of names on the certificates or De-mat account
Regulations provide that the client receives a contract note
indicating details like order number, trade number, time, price,
brokerage, etc. within 24 hour of the trade. In case of any doubts
about the details of the contract note, you (investor) can avail the
facility provided by NSE, wherein you can verify the trades on
your website
www.nseindia.com/content/equities/eq_trdverify.htm. The
Exchange generates and maintains an audit trail of orders/trades
for a number of years, and you can counter check details of
order/trade with the Exchange.

Holding a joint account on "Either or Survivor" basis like a bank

account
No investor can open a De-mat account on "E or S" basis like a
bank account.

Allowing somebody else to operate your De-mat account

It is possible for an account holder (Beneficiary Owner) to
authorize some other person to operate the De-mat account on
his behalf by executing a power of attorney. After submitting the
power of attorney to the DP, that person can operate the account
on behalf of the beneficiary owner (BO)..

Addition/deletion of the names of the account holders

after opening the account
It is not possible to make changes in the names of the account
holders of a BO account. A new account has to be opened in a
desired holding/ownership pattern.
Closing a demat account and transfer of securities to
another account with same or different DP
An investor, if he wants, can also close his demat account with
one DP and transfer all the securities to another account with
existing or a different DP. As per a SEBI circular issued on
November 09, 2005, there are no charges for account closure or
transfer of securities by an investor from one DP to another

Freezing/Locking a demat account

The account holder can freeze his demat account for a desired
time period. A frozen account prevents securities to be
transferred out of (Debit) and transferred into (Credit) the
account.

Dematerialized shares do not have any distinctive number

Dematerialised securities are fungible assets. Therefore they are
interchangeable and identical.
Rematerialization

The process of getting the securities in an

electronic form, converted back into the physical form is known
as Dematerialization. An investor can rematerialize his shares by
filling in a Remat Request Form (RRF).

The whole process goes on as follows: ---

Note:

• Depository - An organization that facilitates holding of

securities in the electronic form and enables DPs to provide
services to investors relating to transaction in securities.
There are two depositories in India, namely NSDL and CDSL.
As per a SEBI guideline, the minimum net worth stipulated
for a depository is Rs.100 crore.
 • NSDL/CDSL - The securities are held in depository accounts,
like the funds are held in bank accounts. There are two
depositories in India namely NSDL and CDSL. NSDL (National
Securities Depository limited) was established in August
1996 and is the first depository in India. CDSL (Central
Depository Securities Limited) is the other depository and
was established in 1999.

• DP (Depository Participant) - A Depository Participant can be

a financial organization like banks, brokers, financial
institutions, custodians, etc., acting as an agent of the
Depository to make its services available to the investors.
There are a total of 1334 DPs registered with SEBI, as on
March 31, 2009 and each DP is assigned a unique
identification number known as DP-ID.
Trading account:
It is that type of account with the help of which a De-Mat account
holder can buy or sell shares. India Infoline Ltd. Provide their
customer software” Trade Terminal” for trading by free of cost
and unlimited number of scripts.

Formalities required for opening of De-Mat and Trading

a/c in India Infoline Ltd.

For Individual

• PAN Card(compulsory for all joint holders)

 • Address proof of all joint holders

• Specimen copy of cheque

For NRI

• Foreign and Indian Address proof

• PAN Card(compulsory)

• Bank a/c indicating type of a/c as NRE/NRO

• Specimen copy of cheque

For HUF

• Address proof and identity proof of karta

• PAN Card of HUF(compulsory)

• Specimen copy of cheque

• Declaration giving details of the family members of the HUF

with their names, date of birth & relationship with the karta.

For Minor

• Minor PAN Card

• Birth certificate of minor

• Address and identity proof of guardian

• Specimen copy of cheque

India Infoline offer three types of De-Mat a/c and Trading a/c
these are as follows:-

Individual Account

Account opening charge – 555/-

Margin Money- 2555/- (minimum)

Exposure – 3 times for intraday & 5 times for delivery.

Software installation charge- NIL

Annual Maintenance Charge- NIL

Brokerage- Intraday-.05% & Delivery-.50%

Joint Holder’s Account

Account opening charge-555/-

Margin money- 2555/-(minimum)

Exposure- 3 times for intraday & 5 times for delivery

Software installation charge- NIL

Annual Maintenance Charge- NIL

Brokerage- Intraday-.05% & Dilivery-.50%

NRI ACCOUNT

IndiaInfoline outlet offers the following services:-

 Online BSE and NSE executions.

 Free access to invest advice from IndiaInfoline’s Research

team.

 Daily Research Reports and Market Review (Market Mantra).

 Pre Market Report (Market Mantra by inserting proper

dates).

 Daily trading calls based on Technical Analysis.

 Personalized Advice

 Live Market Information.

 Depository Services: De-mat and Re-mat Transactions.

 Derivatives Trading.

 Commodities Trading.

 IPO’S & Mutual Funds Distribution.

 Internet- based Online Trading(TT-Manager).

COMPARITIVE STUDY BETWEEN DIFFERENT
BROKERAGE
FIRMS:
A/C opening charge- 0/-

Name of the software used- Trader Terminal.

Software installation charge- Nil.

No. of scripts provided by the software- Unlimited.

Maintainance charge- Nil.

Exposure- 8 times (intra day) 3 times (delivery).

Name of the bank with the help of which customer get the facility of
net banking- HDFC Bank, Axis Bank, ICICI Bank.

Services provided- Equity,IPO,MF,PMS,Commodities,Insurance,Wealth

Management Services, Mortgages.

DP sells charge- 15 per instruction + service tax.

Brokerage- 0.05% intraday 0.50% deliveries.

Transaction Report- SMS, mail, daily courier,

Prepaid Scheme- Not available.

 Types of trading accounts provided-
De-Mat a/c, Trading a/c , Margin a/c.

Network- 1341 branches and 800000

customers.

Margin money-Minimum 2555/-

Secrecy- Telephone logger with recorder.

A/C opening charge-500/-

Name of the software used- Not available one can access through net.

Maintenance charge- Rs.450/- from 2nd year.

Exposure- 5 times for margin and 25 times for margin plus.

Name of the bank with the help of which customer get the facility of
net banking- ICICI(providing zero balance in saving account)

Services provided- Equity,IPO,Commodities,Insurance,Mutual Funds, GOI

bonds,Derivatives, Postal Savings.

Brokerage- Intra day-0.10%-0.15%

Delivery- 0 .4%-0.85%

Transaction Report- Through Courier(free of cost)

Prepaid Scheme- Not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c , Saving
a/c.

Network- 2124 branches across

the countries and 19 foreign
branches.

Margin money- Rs.975/-

Secrecy- Password provided to the customers and it can be changed by the

customer only.

A/C opening charge- 900/-

Name of the software used- PIB(Power India Bulls)

Software installation charge- 750/-

No. of scripts provided by the software- unlimited

Maintenance charge- nil

Exposure- 20 times intraday and 8 times delivery.

Name of the bank with the help of which customer get the facility of
net banking- HDFC,IDBI,ICICI and Axis Bank.
Services provided- Equity, Housing
Loan, Personel Loan, Insurance.

DP sell charge- 10/-

Brokerage- Intraday-.03% &

Delivery-.50%

Transaction Report- Through mail & courier(Free of cost)

Prepaid Scheme- not available.

Types of trading accounts provided- Cash a/c , Intra a/c, Margin a/c.

Network- 718 branches and 4500000 customers across the country.

Margin money- NIL

Secrecy- use logger phone so that the broker cannot go beyond their word.

A/C opening charge-750/-

Name of the software used- Keat

Software installation charge- NIL

Maintainance charge- Rs.360/-

Exposure- 4 times of intraday.

Name of the bank with the help of which customer get the facility of
net banking- HDFC, AXIS Bank, ICICI Bank, SBI,City Bank,KOTAK.
Services provided-
Equity,IPO,MF.

DP sell charge- 23/-

Brokerage- intraday- .
03%-.06% &
Delivery-.59%-.98%

Transaction Report- Through mail (free of cost)

Prepaid Scheme- not available.

Types of trading accounts provide- De-Mat a/c ,Trading a/c, Margin a/c.

Network- 890 branches and 63500 customers across the country.

Margin money-

Secrecy- Log in password changes after 14 days.

A/C opening charge- 415/-

Name of the software used- Java

Software installation charge- 500/-

Maintenance charge- 300/-

Exposure- 4 times( For Intraday)

Name of the bank with the help of which customer get the facility of
net banking- HDFC, ICICI , AXIS
Bank, City Bank, Standard
Chartered Bank.

Services provided-
Equities,Derivatives,ebroking,PMS,IPO,Commodities,Depository Services.

DP sell charge- included in the a/c opening.

Brokerage- intraday-0 .03% & Delivery-0.30%

Transaction Report- Through Courier(Free of Cost)

Prepaid Scheme- not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c ,Bank a/c.

Network- 5,30,234 customers in over 377 cities and 1200 business

locations

Margin money- it is not restricted.

Secrecy- 128-bit SSL technology to ensure the highest security on online

transactions.

A/C opening charge- 750/-

Name of the software used- Java

Software installation charge-NIL

Maintainance charge-Rs.50/-p.a

Exposure- 5 times(For Intraday)

Name of the bank with the help of which customer get the facility of
net banking- ICICI bank, AXIS bank,
HDFC bank, IDBI.

Services provided- Equity

Trading,Derivatives,Forex,Commodity,IPO,MF & Insurance.

DP sell charge- 12/-

Brokerage- intraday-0.05%-0.07%& Delivery-0.25%-0.40%

Transaction Report- By mail(Free of Cost)

Prepaid Scheme- not available.

Types of trading accounts provided-

De-Mat a/c ,Trading a/c ,Commodity a/c.

Network- 10000 outlet in5000 different cities and 22 lakh customers.

Margin money- it is not restricted.

Secrecy- Extra Security Features with “Security Token” which is the most
secure and tested technology in the computer world. Customer’s account is
safeguarded with a unique security number that changes every 32 seconds.

A/C opening charge- 450/-

Name of the software used- Odin

Software installation charge- 900/-

Maintenance charge- 250/- from 3rd year.

Exposure- 20 times for intraday.

Name of the bank with the help of

which customer get the facility of
net banking- AXIS bank ,ICICI bank,
HDFC bank.

Services provided- Equity, Commodities,Insurance,Wealth Management

Services,Insurance,Investment Banking.

DP sell charge- 8/-

Brokerage- intraday-.03% & Delivery-.3%

Transaction Report- Through mail(Free of Cost)

Prepaid Scheme- Not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c, Margin a/c.

Network- 1837 locations more than 498 cities.

Margin money-50000/- for R-ALLY & R-ALLY Lite.

10000/-for R-ALLY Pro.
Secrecy- Password provided to the customer has to change every after 15
days.
 A/C opening charge-
750/-

Name of the software

used- Java ssn.

Software installation charge- nil

Maintenance charge- unlimited

Exposure- 4 times for intraday and delivery both.

Name of the bank with the help of which customer get the facility of
net banking- AXIS bank, HDFC bank, UBI, IDBI,City Bank.

Services provided- Equity,IPO,MF,Derivatives,Commodities.

DP sell charge- NIL

Brokerage- intraday-0.05%-.07% & Delivery-.25%-.40%

Transaction Report- Through mail(Free of Cost)

Prepaid Scheme- yes

Types of trading accounts provided- Classic a/c (for sudden user)

Spend Trade a/c(for frequent user)

Network- 510 centers across 170 cities 2,18,000 customers.

Margin money- Rs.5000/-

Secrecy- Security Socket Layer(SSL),a security that the information

transmitted between customer and agent , given by Versign , universally
accepted world wide web.The security encripton level in Sharekhan is 128
bit.
A/C opening charge- 650/-

Software installation charge- NIL

Maintenances charge- NIL

Exposure- 5 times for intraday and 7 times for delivery.

Name of the bank with the help of which customer get the facility of
net banking- HDFC Bank, SBI, ICICI Bank.

Services provided- Equity,MF,Commodities,Derivatives,IPO,PMS.

DP sells charge- 5/-

Brokerage- Intraday-.03% , Delivery-.30%

Transaction Report- Through mail and courier (Free of Cost)

Prepaid Scheme- not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c, Bank a/c.

Network- 500 branches across 85 countries and 450000customers.

Margin money- NIL/-

Secrecy- telephone with recorder.

A/C opening charge- 731/-

Name of the software used-

Odin.

Software installation
charge- NIL

Maintenances charge- 300/-

Exposure- 4 times, and if the person can’t return money within 5 days then
extra 15 days he will get and 16% charge will be taken for that.

Name of the bank with the help of which customer get the facility of
net banking- AXIS bank, ICICI bank, HDFC bank, SBI.

Services provided- E broking, PMS, Investment advisory, Wealth

Management Services, Commodity Trading.

DP sells charge- 12/-

Brokerage- intraday-.03% & Delivery- .3%

Transaction Report- Through courier(Free of Cost)

Prepaid Scheme- Not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c , Margin

a/c.

Network- 120 branches across 120 cities and 31 regional offices.

Margin money- 5000/-

Secrecy- Log in ID and Password change on a regular basis and telephone

with recorder.
A/C opening charge- 799/-

Name of the software used- Sun Java.

Software installation charge- NIL

Maintenances charge- 500/- from 2nd year.

Exposure- 5 times for intraday.

Name of the bank with the help of which customer get the facility of net
banking- HDFC ,SB I, ICICI, Axis Bank.

Services provided- Equity,IPO,PMS,Derivatives,Mutual Funds.

Brokerage- Delivery-.50% & Intraday-.05%

Transaction Report- Through mail/courier(Free of cost)

Prepaid Scheme- not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c, Margin a/c.

Network- 480 branches in 230 cities.

Margin money- 5000/-

Secrecy- password cannot be accessed through internet.HDFC Secuerities

offer the highest level of security such as 128-bit encrypton and SSL(Secured
Socket Layer) technology.
 Comparative Analysis of charges and facilities provided by
different companies

Company Account Margin Brokerage AMC Exposure branche

Opening Money Intra- (for intra) s
Delivery(%)

India infoline 0/- 2555/- 0.05-0.50 250/- 8 times 607

Kotak 750/- 5000/- 0.06- 0.59 360/- 4 times 890

securities

ICICI direct 500/- 975/- 0.075- 0.05 450/- 5 times 2124

Motilal oswal 415/- Not 0.03- 0.30 300/- 4 times 430

Restricted
Religare 299/- 5000/- 0.025-0.25 Nil 20 times 1837

Angel broking 731/- 5000/- 0.03- 0.30 300/- 4 times 120

Geojit 650/- Nil 0.03- 0.30 Nil 20 times 500

India bulls 900/- Nil 0.03- 0.30 Nil 20 times 718

Reliance 750/- Not 0.05- 0.25 50/- 5 times 10000

money Restricted

Share khan 750/- 5000/- 0.03- 0.30 500/- 4 times 250

Hdfc 799/- 5000/- 0.05-0.50 500/- 5 times NA

from
2 nd
yr
Graphical representation
Of Survey
Report
 Customer awareness towards Share Market

TOTAL – 600

INTERESTED IN SHARE MARKET- 150

NOT INTERSTED IN SHARE MARKET -450

Customer holding demat a/c

TOTAL- 150

NOT HAVING DEMAT ACCOUNT-50

HAVING DEMAT ACCOUNT- 100

Out of 150 people who were interested in share market 100 peoples already
had demat a/c, and 50 doesn’t have demat a/c.
Customers holding demat a/c in different broking firms

T0TAL CUSTOMERS – 100

The graph indicates distribution of number of customers of different broking

firms among hundred customers who are already having demat account.
Customer Segmentation

TOTAL -100

ONLINE CUSTOMERS -30

OFFLINE CUSTOMERS -70

Among the 100 customers who are having demat account in various broking
firms the pie chart shows that 30%of the customers are doing online trading,
and 70% of the customers are offline trading in the share market.
Customer approach to a broking firm

TOTAL-100

RELATIONSHIP MANAGER APPROACH-56

FRIENDS RECOMMANDATION -19

THROUGH INERNET ADVERTISEMENT- 12

VIA HAND BILLS- 7

READING ADVERTISEMENT IN NEWS PAPER- 6

Customer satisfaction

The graphical representation shows the number of customers who

are satisfied or unsatisfied with the various broking firms
operating in the market.
Customer dissatisfaction of India infoline in different services

Dissatisfaction of customers of India infoline in different services.

Total customers : 6

Online service: 1

Offline service : 3

Transaction : 1

Secrecy : 0

Customer care : 0
Sms : 1

Findings
 Brokerage of India infoline is higher than Others broking
firms like Religare,Motilal Oswal,Indiabulls,they are charging
0 .03% for Intraday and 0 .30% for Delivery where India
Infoline is taking 0 .05% for Intraday and 0 .50% for
Delivery.

 Margin money of India infoline is higher than other firm like

Indiabulls,Geojit,Motilal Oswal,there is no restriction of
margin moneye.But in India Infoline,the minimum margin
money should be 5000/2555 rs..

 Exposure is less than other firms. India Infoline offers eight

times exposure on margin where as Religare and Indiabulls
offer twenty times exposure on margin money.

 HDFC, ICICI direct provide their customer’s three types of

account (de-mat a/c, trading a/c, bank a/c) but India infoline
provide only De-mat a/c and Trading a/c.

 Religare takes Rs.299 for lifetime services, where as India

infoline takes Rs.555.

 Relationship manager changes many times, it creates

problem for the offline customers .

 Securities are not so much reliable.

 India Infoline has hidden charges, Customer are not much

aware about that.

 Customer satisfaction of India infoline not so good.

 Most of the customers are trading offline.

 Most of the customers approach towards the broking firm is

through the relationship manager.
  Most of the people are not much aware of share market and
its benefit.

Recommendation

 To increase awareness about Share Market and the name

India Infoline itself, the company should organize campaign.
The campaign can be weakly, monthly, yearly, it will give a
good result to the company to capture market in the
competitive position.

 The company should reduce the margin money. It can help

to acquire more customers, if the firms bring plans for no
boundation of margin money.

 The Company should increase their focus on the less margin

money customers also .It can help to make more customers
of low margin money which can increase the revenue of the
firm. The Relationship managers focus only to the high
margin money customer because from them they will get
high brokerage that should not be happened from the less
margin money customer.

 Transaction error should be avoided .Transaction should be

done properly, taking in consideration that it is one of the
most required quality of a firm. Wrong transaction or default
transaction may lead the prestige of the company to be
down.
  Brokerage rate should be reduced. Religare,Motilal
Oswal,Indiabulls, are charging as 0 .03% for Intraday and 0 .
30% for Delivery where as India Infoline is charging 0 .05%
for Intraday and 0 .50% for Delivery.Though it is negotiable
but for high margin money customer not for less margin
money customer.

 The Company should increase Exposure. It is the good tool

to capture the market.

Conclusion:
I am much thankful to india infoline for providing me the
opportunity for doing training programme in the organization as
management trainee. While doing my sip in the reputed broking
firm India infoline I had got a chance for knowing and analyzing
the share market. I was also able to know about the business
environment and business ethics of the business world. I also
came to know about what does a firm or an organization require
or wants from a employee or a trainee. From the survey, I found
that India infoline is in the top three position in the share market.

LIMITATIONS:

 the project survey is carried out only in Kolkata region

  the results are based only according to customers response
which may vary.
 Sample size of survey to determine the position of the firm is
only 100, hence the level of significance may vary.
 brokerage rate of the different firms are based on the
information collected by me via visiting the broking firms
and using website of the firms which may vary.
 The project survey for comparison was carried only on the
basis of demat account.

reference
I had collected the datas from various recourses from
Internet,Library,Company itself.The sources are given below………..

1. www.traderji.com
2. “reliance money obtain approval for acquiring stake in nmce”
www.reliancemoney.com
3. “executive summary ” available at www.indiainfoline.com accessed
10 July 2009
4. “annual audited consolidate results” available at
www.www.motilaloswal.com.
5. www.5paisa.com
6. www.indiabulls.com
7. www.icicidirect.com
8. www.sharekhan.com
9. www.tradersedgeindia.com
10. www.tradingpicks.com
11. www.masteroftrading.com
12. www.kotaksecurities.com
13. www.religareonline.com
14. www.angeltrade.com
 15. www.google.com
16.www.scribd.com

annexure
QUESTONARIE FOR CUSTOMER’S

1) You are customer of………………………

2) For how many years are you investing in share trading?

a)6 months or less than 1 year b)1 year c)greater than1 year

3) How you came to know about …………………………………….?

a)internet b)news paper c) friend d)rm approach e)others

4) Are you trading online or offline?

a)online b)offline

5) Are you satisfied with the broking firm services?

Service Satisfied Unsatisfied

Online

Offline

Transaction

Secrecy

Customer care

Sms

6) How would you categorize the firm?

a)Excellent b)Good c)Ok d)Bad

7) Would you like to change or shift to other broking firm?

a)yes b)no

8) Which broking firm you would like to shift?

a)Share khan b)India bulls c)India infoline d)Il&fs e)Religare f)Motillal oswal

g)Kotak securities h)Icici direct i)others

9) Do you have any suggestion for the broking firm?

……………………………………………………………………………………………

……………………………………………………………………………………………….
Name:

Phone no:

Date:

QUESTONARIE FOR BROKERAGE FIRM

1) What is the rate of your brokerage?

Intra day delivery

Future option

2) What is the margin for De-mat A/c?

……………………………………

3) Do you have lifetime facility?

a) Yes b) no

4) The broking firm is registered with?

SEBI

IRDA

NSE
 BSE

5) What are your products?

Equity

Mutual funds

Demat

Gold coins

Derivatives

Commodities

Insurance

Others

6) Which is the most popular product?

………………………………………………….

7) Do you provide both online and offline facility?

a)onine only b)offline only c)both

8) What is the name of the terminal or what kind of software is used for online
trading?

…………………………………………………………………………

9) The transaction report is provided to customer through ?

a)sms b)courier c)email d)call

10) How many branches do you have in kolkata/India?

…………………………………………………………………………………..
11)Does your brokerage firm have ……… service?

a)pre paid b)post paid

12)How does the secrecy of the customer is maintained?

……………………………………………………………………………………..
Name:

Designation:

Phone no:

Broking firm:

Date: