Introductory page:

Name and address of Business:

Family fun Zone, near Chenab River, Gurat!
Nature of Business:
The "family fun #one$ will be a full-service multi services family club situated at Bhimber
road. The club will provide different services like indoor sports, outdoor sports, swimming pool,
food place, ice cream Bar, concert hall, family gathering place, kids land, There are currently
no other such family services facilities like this one anywhere in the Gujrat or near areas. This
plan will be used to define the scope of our services, as well as a means of gaining the necessary
investments to open the facility. It will also be used on a continual basis in the evaluation of the
"Family fun Zone%s mission, goals, and objectives.
Names of &rincipals:
Names Roll No'
(ir#a )havai# ul *a+ ,-./-./01.23
SYED AHMED
MANan
12052054-065
SAQLAIN ALI
AKHTER
12052054-048
RABIA SAJId 12052054-009
MADIHA KANWAL
,-./-./01.24
)tatement of Financing needed:
e have wide self owned land on Bhimber road where we will start our business, so we shall
not have to pay for land at the time of starting as we already have it. !urther we need
appro"imately #s.$% &illions. In which half of the financing will be accessed through our
'artners and the remaining will be accessed through Banks, investment companies and we are
also supported by some investors financially.
)tatement of Confidentiality of Report:
This report is confidential and is the property of the co-owners as listed above. It is
intended for use only by the persons to whom it is transmitted, and any reproduction of
any of its contents without the prior written consent of the company is prohibited.
56ecutive )ummary
(ports are very essential for the healthy progress of a society. In any society the importance of
sports cannot be ignored. )owever due to rapid increase in the population and industriali*ation
the sports facilities available to masses are rapidly depleting.
The sports and fitness club industry is a booming business that offers considerable turnover for
individuals investing in it.
In this project we have strived to provide sports facility to the population of Gujrat +ity and its
suburbs. , complete business plan outlining various sections of our business is given below.
The market is divided into separate distinct groups to better target our customers. -ach group
re.uires specific strategy to effectively meet their distinguishing needs.
The keys to success for The "Family fun Zone$ is our ability to market effectively, creating an
unmatched, cool, marvelous, and felicitous atmosphere where people will like to be, and hiring
.ualified/certified and skilled and knowledgeable staff to aid in the running of our programs and
leagues.
The company provides a wide range of indoor sports services. +ustomers can join the sports
club for a justified monthly fee.
The large number of sports customers represents an attractive pool of prospective customers.
The customers are private customers. The e"pected revenue is between 0. in the first year. The
goal of this start-up is the operation of an indoor sports center.
Industry 7nalysis:
1ver the ne"t five years, the sports industry is forecasted to show moderate growth, largely
driven by demography and new entertainment opportunities.
The company e"pects that the sports industry is undergoing significant change from
professional sports to entertainment.
Future outloo8 and trends:
, brief analysis of the industry has provided us with the following facts and trends that might
follow in the future.
ith the rapid change coming in the technological environment the establishment is e"pecting
to face immense competition in the coming era. The company intends to pursue a strategy
aimed at delivering sustainable growth in earnings and company value. The company e"pects
that the highly fragmented market and its anticipated growth provide an opportunity for
e"panding the company2s business and increasing its overall market share. The key strategies of
the company are to3 produce high .uality sports e"perience increase the number of customers by
making strategic investments, improving service .uality.
9emographic facts:
#egarding economic trends and outlooks the income is at booming level and is e"pected to
grow with the same pace in the area of Gujrat. 'er capita income in Gujrat 4istrict was #s.
56$7/- compared to overall 'unjab 8#s. 5%9:/- per month;. In district Gujrat %< percent people
are living below the income level of #s. =7> per month compared to 'unjab where %: percent
people live under poverty line of #s. =7>/- per month 8Government of 'unjab, $>><;.,bout =7-
9>? of the heads supporting families of the city reside in foreign countries particularly
-uropean countries, @A, @.(, and Gulf #egion to earn their income. This has also fostered a
belief in us to initiate a project like this in our chosen operational area.
Beside the population of the city has also increasing vigorously. This increment in population
coupled with an increase in the income level of the inhabitants has provided a strong
opportunity for our business to thrive in the coming time.
7nalysis of competitors:
+urrently there is only one potential competitor in our locality, a project initiated by Bamindar
4egree +ollege. 1ther potential competitors might be organi*ations that can offer high
technology like Cirtual #eality to their customers, a product more advanced than the mere
computer games offered by our entity to its prospects.
!rom the industry data it is evident that sports business is a thriving business with strong market
growth rate, and rate of return for investors.
1ur establishment is offering uni.ue services and options contrary to our potential competitor in
our locality. There are a number of benefits and advantages our business has got over
competitors, like better gaming options, timing hours, a rich and diversified target market, and
other geographic advantages.
(ar8et )egmentation:
Based on the analysis of market we have decided to differentiate the market on the basis of
gender, income, age and stage in the life cycle, usage status, and usage rate!
1n the basis of stage in the life cycle the categories include singles, married couples with
children, married but without children, and retired individuals.
The individuals meeting the criterion of income include those having income level of #s. <>>>>
and above. In addition individuals having savings of #s. %>>>>D are also included among our
prospects. The criterion of income applies to all other segments as well i.e. individuals coming
under the heading of singles, married individuals and others should also have the above
mentioned income level.
(ingle females are prohibited to get membership in our venture. This classification has
specifically been made by looking at culture of the locality of operation of our business.
)owever there is no restriction for the membership of males. (eparate timing hours have been
organi*ed for both singles and family memberships keeping in view the convenience of both
categories.
There are no age limits on getting membership in our gaming *one. But again the restriction and
conditions described above e.ually apply to individuals of all ages and gender.
@nder the heading of user status come tourists, and other members like businessmen, teachers,
engineers working at prominent positions, and similar knowledgeable intellectuals. (eparate
timing hours matching their schedules would be arranged, along with special promotion offers
pertained to attract and retain them would be considered.
Tourists another small market segment for The -ntertainer will be the tourists who are attracted
to the facility because of its si*e and appearance.
9escription of the :enture:
(ission:
EIt is our mission to provide families with joyful environment, while generating a profit for the
owners and investors.
9escription:
The family fun *one is a multi services club where we shall provide our members with a lot of
fun. !amily fun *one is a place where we shall provide services for all family members of all
age. e will provide our customers a place where they can come with there family to rela",
have fun, avail different services, pass some time in a peaceful, silent place. The families by this
will be able to rela" down as every member of the family gets an environment to rela" and
enjoy different things after a tired, busy day. The family fun *one will prove to be a project
liked and appreciated by every one.
The basic activities that we are to do in our organi*ation are as follows in detail.
e shall be providing both indoor and outdoor sports for both! In indoor sports we shall have
games like bowling, table tennis, badminton, chess, s.uash. here as in outdoor sports we shall
provide place for games like basket ball, tennis, . these games will be a great attraction and
source of entertainment for youth. The youngster mainly from the age of 56 to $7 years love to
play such games and when they will get all of them at a single place with many other services,
they shall simply love to enjoy them all. !urther we shall have swimming pool, separate for
both males and females. we shall also have a food *one in our club where we shall provide our
customers with a number of food items. The food *one will have all types of food. !urther with
the food *one we will have an ice cream and coffee bar where we shall be providing fresh ice
cream in different flavors and different types of coffee and tea.
e shall provide facility of Gym gor both males and females separately where our members can
work out to keep themselves fit and healthy. e shall also organi*e competition of fitness in the
club once in an year. e shall also provide jogging tracks within the club. e will also provide
facility of an internet cafF along with wireless internet facility 8I-!I;. ,n other very
interesting thing is that we will have a concert hall with a huge seating capacity where we shall
have a concert monthly. e shall also be organi*ing program at local level where our members
will participate and perform on the stage. e shall also give services of Tambola nights. e
shall have special offers for celebrating birthdays, anniversaries or any official parties. ,bove
all facilities are to be availed by both females and males but specifically for females we shall
organi*e competition of cooking, beauty etc. we shall also have some talented individuals to
give tips for cooking, home decoration, makeup. !or the cute kids we shall make E8ids land$
where we shall have different video games, toys, hand games etc to play.
e have started this venture to provide residents of the locality with a completely new option to
fulfill their need of refreshment and having fun. +urrently the gathering places available to
masses of the city are rapidly depleting due to increased population, and advancement in
industry which has turned rural areas into urban ones. There is currently no other option in the
city that matches our establishment. (o in order to avail the opportunity to satisfy our customers
needs of refreshment we have decided to provide all up described facilities to our customers
The uni.ueness of our idea has offered us with high chances of success, for there is currently no
close competitor operational in our target market area. 1nly one such club is providing some
similar services that is in kharian cantt, which is at a distance from gujrat and is mainly just for
army officers. Go membership option is available to people of local community in this club. It
also gives a small number of facilities then we are giving.
e have chosen a site located at Bhimber road near ,irport, occupying a total area of $ acre
and a total of #s. 57 &illion. The site is away from the city and free of noise, disturbance,
pollution, and has greenery all around, fresh and healthy atmosphere.
)igh cost volumes have been incurred to ac.uire capital necessary for full functioning of the
venture. -very thing is purchased and nothing is ac.uired on lease. The budget to initiate such a
costly project is e"pected to be round about #s.59 to $% million 8e"cluding land;. @p to 7>? of
the financing is decided to be made through Banks and investors.
The venture would comprise of triple story building, including two major partitions of each
story. 4ifferent partitions will then be used for different services and will get a form of different
sections, each separate for each activity.
,s this facility is completely new to our potential customers so we have also e"plored the
option of trainers, to guide them and help them to get familiar with facilities, environment of
club, advantages, rules and policies. This shall be done during their membership with the
institution. !or this purpose we have hired some well e"perienced and skilled individual from
the field of marketing so that they can attract, motivate people to become a member.
;eys to )uccess
The Aeys to (uccess for The !amily fun Bone are as follows3
5. (ar8eting3 e must make The !amily fun Bone a common name in the Gujrat and
creatively market our services to each of our market segments.
$. 7tmosphere of facility3 By creating an unmatched HcoolH atmosphere in the gaming
*one through the use of first class e.uipment, floors, and colors, people will want to
fre.uent visit our facility and our ability to retain members will be enhanced.
%. ;no<ledgeable=+ualified staff and management: By providing the users of the
facility with knowledgeable and .ualified staff who show genuine concern for the
patrons, people will feel comfortable and confident that The #GB can meet all of their
sport and fitness needs.
&roduction &lan:
!amily fun *one is a service oriented entity in contrast to manufacturing business. )ence there
is no section of production plan included in the business plan of this venture. This section is
mainly discussed in the business plans of manufacturing businesses.
hat we need to discuss here is to list the sources of supplies of games involved. (ome of the
supplies include pins used in bowling, the bowls that will be used for rolling, snooker balls,
sticks for playing snooker, badminton shuttles and rackets, technical assistance in the successful
implementation of computer games plus fi"ation of any defects, pieces used in the playing of
chess and the boards on which the game is played, and finally the necessary e.uipment re.uired
in the playing of table tennis.
)uppliers and their >ocation:
'rincipal suppliers of our utilities are operating in (ialkot, Iahore and Gujrat as well based on
the speciali*ation of different regions. The accessories re.uired in the playing of table tennis,
badminton, and snooker can be found at least cost from the companies situated in (ialkot. The
rest of the e.uipment particularly things made of wood would be procured from the suppliers at
Gujrat, which is well known for its wood works. ,ll the remaining items not available from the
specified regions would be purchased from suppliers in Iahore.
?perational &lan:
The operational plan of the business is simple and straight forward. The company intends to sell
its memberships to its prospects. Initial membership fee is fi"ed at #s. 7>>> for all members
regardless of their category. ,s all the operations are carried out entirely at the establishment
facility so the operational plan of our venture is somewhat different from most other service
oriented businesses.
The re.uirement of additional major capital is seldom, because it includes relatively long term
assets and thus need not be purchased on a continual basis rather occasionally for e.g. in case of
breakage of snooker tables or table tennis ones. 1n the other e"treme there is often a need of
utilities like shuttles, pins, rackets, to name a few. (o it has been decided to keep an ade.uate
stock of these items to meet the regular demands of customers ade.uately and instantaneously,
plus reducing the costs associated with the storage of surplus inventory.
There is an arrangement of separate department at #GB to monitor the working of various
operations performed. The hierarchy at the organi*ation is depicted in the following diagram.
The company intends to starts operations in the region of Jehlum city as well after two years of
operations. This location is selected by looking at the charming market providing great potential
for our business to thrive.
(ar8eting (anager
Goals:
K -stablish valued relations with customers and employees
K +reate awareness in the market place
K 'roviding the good environment.
K &ake the policy attractive more and more people
!low of orders for goods and services
Technology utili*ations
Finance:
!inance is considered a backbone of any entity particularly the one going to establish newly. ,t
#GB the finance department has the following working described below
Finance (anager:
Responsibilities:
K !inancial reporting.
K +hecking cash inflow and outflows
K 'rofit and loss statements of monthly opening and closing.
K 'repare and review budget, revenue, e"pense, payroll entries, invoices, and other
accounting documents.
K +heck of proper working of the cashier.
K Budgeting
)erial No! Item Registration Fee (embership Fee (onthly fee
, (nooker #s.7>> #s.7>>> #s.$7>>
- Table Tennis 7>> 7>>> $7>>
2 +hess 7>> 7>>> $7>>
0 Bowling 5>>> 7>>> $7>>
/ +omputer games 7>> 7>>> $7>>
@otal %>>> 7>>> $7>>
The salaries of various employees working at #GB are given in the table drawn below
*R( 95&7R@(5N@:
Recruitment = )election of &ersonnel:
K #ecruitment/selection criteria
K -mployee orientation and training
Compensation and Benefit &ac8ages:
K -mployee Bonus
K Base 'ay 8(alary;
K &edical Benefits
K Basic Geeds
K ,dvance (alary
@itle Number (onthly
)alary
ARsB
7nnual
)alary
ARsB
Finance Manager , 2.... 23....
HR Manager 1 -/... 2.....
Trainer 3 -.... 4-....
Marketing Manager 1 -/... 2.....
Computer Operators 2 C... -,3...
Office Clerk 2 D... ,C-...
Electrician 1 D... C3...
Office Boy 1 3... 4-...
Garener 3 3... -,3...
!ecurity Guar 3 4... -/-...
!"eeper 3 3... -,3...
Total 21 ,/.... -C0....
(ar8eting &lan
-ffective marketing together with consistent promotion are the keys to success. The company
focuses on a comprehensive web marketing and classical marketing strategy designed to attract
new customers, convert leads into sales, and ma"imi*e revenue. In the start-up phase it is a
central task of the marketing concept to establish name recognition and its own trade mark.
(everal marketing and sales promotion strategies are available in the industry to choose from.
Iater on the strategy will primarily be targeted to gain new customers and create customer
loyalty of repeat customers.
(ar8et Research:
'rior to starting our venture we have estimated the si*e and intentions of our prospects. The
research data was very conducive for the opening of the venture of the type in discussion. The
following chart depicts the response our prospects have provided to us.
Research (ethodology:
The research methodology adopted consisted of the following contents. Both the primary and
secondary sources of data collection options were e"plored as,
K -L'I1#,T1#M #-(-,#+)
K IGT-#CI-(
K N@-(TI1GG,I#-
K (,&'IIGG T-+)GIN@-
)E?@ analysis of RGZ:
The principal strengths of our venture are the uni.ue games provided compared to our current
competitors. The chosen site has also provided us with first mover advantage, for there is no
present comparable venture operational in the region under consideration.
,mong the weaknesses come options that we have not included yet, such as swimming pool,
Basket Ball, karate club, and other products that have been available from our close competitors
like pace, ,!+ and others.
There is a strong potential for the venture to gain advantage from the opportunity of first move
plus innovation by reaping the rewards from prospective customers, for there is no alternative to
our venture, to which they might refer as substitute. By using this opportunity we are in a better
position to obtain high rate of returns on our investment, a part demonstrated in the financial
section of the plan.
The major threat as described earlier is the innovation and improved technology that might be
introduced by our potential competitors in the future. (pecifically if any competitor that enters
the market with relatively advanced technology in the coming ne"t two years can pose a serious
threat to the profits generating capability of the sports comple". ,nother recent threat comes
from the political scenario prevailing in the country, particularly war against terrorism, and the
resulting bomb blasts and e"plosions made by e"tremists in various parts of the +ountry. To
avoid this threat special endeavor would be made to void any security lapse.
Competitor analysis:
The information on this topic has been covered earlier in the plan however here a concise detail
regarding the topic is made.
The company is in a sense market leader, with no comparative competitors operational in the
locality. , portion of competition comes from establishments like ,!+, 'ace, and Bamindar
4egree +ollege (ports +omple" 8under construction;, due to somewhat similar products offered
by these institutions, and in some cases offering products that have not been included in our
planning operations.
4espite all these our company has significant strategic advantage over our current and potential
competitors. The product offering at the #GB is completely uni.ue in all aspects. Games like
chess, bowling have a strong market potential and are currently offered by less similar
establishments working in the surrounding areas of our venture.
(ar8eting ?bectives at RGZ:
&arketing plays an important role in the survival of any business .The success of the co. in
market depends considerably upon the role of marketing department.
#GB consists of marketing department with high aptitudes and innovative ideas in sports
centers.
)ere a marketing manager, and sale manager, dealing officer, assistant manager and several
other employees are working within marketing department.
)pecific (ar8eting 9epartment Goals:
By looking at the outcomes from the conducted (1T analysis of #GB and by completing
competitor analysis the following main objectives for #GB marketing plan have been set.
5. (ell =7> memberships in year one, 5$>> by the end of year two, and $>>> by the end of
year three.
$. 1rgani*e and develop various sports leagues and market them effectively.
%. 'rovide young generation of Gujrat and surroundings a good entertaining plate form
<. (how at least a 5>? return to investors in the first year of operation.
(ar8eting )trategies:
4ue to the si*e and convenient location of our facility, many people will be attracted to The
!amily fun Bone 8#GB; to see what we have to offer. )owever, we will not be content to just
wait for customers to come to us. Instead, we will focus our marketing strategies on those
market segments who match our offerings. The great thing about marketing The !amily fun
Bone 8#GB; is that each market segment relates, in certain ways, to all the others.
1ur main objective with our early marketing strategy will be to get people into our facility.
1nce people see what we have to offer, and feel the atmosphere that will be created, they will
want to return and participate in the many activities and programs that will be available to them.
(ome of the ways The !amily fun Bone 8#GB; will get people into the facility include3
5. 1ffering tours to junior and senior high schools during the building and early
completion stages of the facility.
$. )aving a large promotional event to open the facility that will be free to everyone.
%. )osting and/or supporting various community events that will bring in many people who
otherwise would not come.
<. &ailing out free day passes to all of the surrounding area.
!ollowing the opening of The !amily fun Bone 8#GB;, print and radio media will be used to
promote both the facility and the programs that are being offered to attract new people from all
over the Gujrat and surrounding target market areas.
@arget (ar8et )egment )trategy:
K ,dvertising
K &edia @sed
K (ales (trategies
K (ales promotion
K 'ublic relations
K 'ricing
K 'rint advertising
K 4irect marketing
The company uses direct-response advertising, including television, internet and other
media, to attract buyers to the center.
7dvertising
,dvertising is any paid form of non-personal communication of ideas or products in the Hprime
mediaH i.e. television, newspapers, maga*ines, billboards, posters, radio, cinema etc.
,dvertising is intended to persuade and to inform.
7dvertisement ?bectives:
To create ma"imum awareness of this new sports comple" among the people and tell
them how important health for anyone.
To build a strong brand e.uity by having a distinct position in the minds of the
customers.
(edia Fsage for 7dvertisements ABudget Re+uirementsB:
K !& #adio
K 'rint advertising
K 4irect marketing
K +able TC ,ds
K 1nline marketing
?nline mar8eting
The +ompany has the budget and strategy that allows it to use do*ens of traffic providers to link
to its core web site www.#GB.com.pk .
Ne<spaper advertising is an integral and desired part of the marketing strategy. 'rint media
advertising is a mass communication tool. 'rinted advertisements will be used in national and
international maga*ines to increase the number of customers.
&arketing cooperation the best way to find out who would make a good partner is to research
the potential businesses in the industry.
9irect mar8eting
The company uses direct-response advertising, including television, internet and other media, to
attract buyers to the center.
(edia Fsed @ime=@ype 9uration @otal Costs ARs!B
Cable @: 63>> pm to 553>> pm %> seconds 5>>>>> monthly
Radio 63>> am to 5>3>>pm <7 seconds 6>>>> monthly
Banners )andwritten 7>>>> annually
&rint 7dverts! 5>>>>> annually
&ublic Relations
'roviding them proper coaching to run machines.
1versee game management operation
'rovide instant help to any member when he/she need.
1rgani*ing some programs on events like -id, and other important events.
1versee and provide guidance for the scheduling of all athletic and recreational facilities
including the developing of a price structure and the procedures to bill and collect all
fees charged.
)trategy and Implementation
The !amily fun Bone 8#GB; has a very large potential market. Because of the small number of
recreation and fitness facilities in the Gujrat +ity, we feel we will become the number one
sports and fitness comple" .uickly. This will be accomplished by actively and continuously
promoting The !amily fun Bone 8#GB; through radio and media advertisements.
)ales )trategy
(ales in the sport and fitness club business are based on the services and amenities provided by
the facility. The Hsomething for everyoneH slogan fits perfectly with The !amily fun Bone
8#GB;. ,ll of the users of our facility must feel like they are getting the best possible value out
of their money. If there is a better value, for e.ual services, The !amily fun Bone 8#GB; will
match or beat that value for our customers.
-ach person desiring a membership at The !amily fun Bone 8#GB; will be able to sit down with
a representative and be notified of all of their membership policies, terms and conditions.
4uring this brief discussion, the person will be also be informed of all of the services, programs,
and amenities The !amily fun Bone 8#GB; has to offer. It will be important to establish a
relationship of trust with our members as retaining membership is e.ually important as
developing new customers.
)ales promotion
(ales promotion strategies have temporary effects only. (ales promotion will be used for a
limited time to increase the number of customers. The strategy will include special offers with
opening discounts for new customers. The initial membership prices will be reduced by 7>? for
the first three months.
?rgani#ational &lan
Company ?<nership
The -ntertainer will be a General 'artnership . -ight partners will own the company
Identification of &artners:
The principal partners of the venture are
&r. @sman (haukat
&r. !aisal ,mjad
&r. !awad (aleem
&r. )assan &ushta.
&r. Nasim Javed
&r. &ohammad Babar
&r. &ohammad ,deel
&r. !awad Baman
,ll these partners have contributed with the same percentage in the total e.uity of venture. @p to #s. >.9
&illion has been paid by each party. hile the remaining part has been financed from Banks and
financing firms.
7uthority of &rincipals:
The authority is distributed uniformly among all the entrepreneurs. There is no difference in potential for
different principals.
(anagement )ummary and Bac8ground:
The entrepreneurs will stay within their e"pertise in running the day-to-day operations of the facility,
along with running and developing various leagues and programs for the community. Back-up for the
general partners will include staff members who will compensate for the founders lack of e"perience in
each area. !or e"ample, .ualified personnel will be hired for the food and beverage and fitness areas.
General help staff will be hired on a need basis as the users of the facility increase. There will also be a
janitor hired for basic cleanliness and maintenance of the comple".
The -ntertainer will have a total staff of 5% people in the first year of operation. It is projected that an
additional three people will be added each year for the ne"t two years. The majority of the salaries are
projected to raise 7? per year for the first three years. This estimate may be conservative.
7ssessment of Ris8s:
,mong the weaknesses come options that we have not included yet, such as swimming pool,
Basket Ball, karate club, and other products that have been available from our close competitors
like pace, ,!+ and others.
Ne< technologies:
e are providing the latest technology in #GB. ,nd we e"pecting that for the
ne"t $-7 years, the possibility of change in technology will be low.
Financial &lan:
Important 7ssumptions
The financial plan depends on important assumptions, from the beginning, we recogni*e that collection
days are critical, but not a factor we can influence easily. ,t least we are planning on the problem, and
dealing with it. Interest rates, ta" rates, and personnel burden are based on conservative assumptions.
(ome of the more important underlying assumptions are3
e assume a normal economy8not very strong as in 'akistan;, with recession.
e assume the rate of growth for the number of sports club memberships will continue.
The company assumes that a number of trends are likely to further increase the demand
for indoor sports.
Brea81even analysis:
The risk analysis considers critical factors that may lead to a failure of the business concept.
(uch factors can involve failures during the implementation phase as well as during operations.
(uch potential factors are ordered according to the probability at which they can arise. (hown
are the key factors that can lead to the failure. 4ata is drawn from surveys from five businesses
with different services as well as revenue and cost structures.
5; Growth is the core strategy of the company. 4evelopment activities re.uire a high level
of funding over a long period of time and, over the course of its e"istence, the company
intends to develop or ac.uire other companies. There is no assurance that additional
funding will be available to the company in the future or be secured on acceptable terms.
If ade.uate additional funds are not available, the growth of the company might be
significantly lower.
$; The company may be unable to adjust spending .uickly enough to offset any une"pected
revenue shortfall. If the company has a shortfall in revenue in relation to the e"penses,
the operating results will suffer. The operating results for any particular .uarter may not
be indicative of future operating results.
%; The company will e"perience a period of rapid growth that will result in new and
increased responsibilities for e"isting management personnel. !urther, the company will
employ a number of additional senior management personnel. The companyOs growth is
e"pected to continue to place, a significant strain on the companyOs management and
operating and financial systems.
<; . Insufficient demand and wrong capacity fre.uently leads to business failure. This
includes permanently low demand as well as a temporary collapse in demand. 1ften
demand estimates were too optimistic at the outset. (uch failures might also come from
e"ternal shocks instead of operating deficiencies.
7; 4isruptions or management failures may cause interruptions in service or reduced
revenues. If service is not restored in a timely manner, this would reduce revenues or
increase costs. (ervice disruptions could also damage the reputation with customers,
causing the company to lose e"isting customers or have difficulty attracting new ones.
7ppendi6:
(ar8et research data:
The research methodology adopted consisted of the following contents. Both the primary and
secondary sources of data collection options were e"plored as,
K -L'I1#,T1#M #-(-,#+)
K IGT-#CI-(
K N@-(TI1GG,I#-
)ample of GF5)@I?NN7IR5
Indoor )ports Comple6
Game .000000.. ,ge 000000..
-ducation 00000 Gender 00000
Guestionnaire about indoor sports comple6 in Gurat
This .uestionnaire is designed to find out your opinions about indoor sports comple" facility. Mour
answers, together with those of your friends, will be used along with other information to make a
strategy that would be best suited to our organi*ation.
Mour responses are completely confidential, although, you may wish to add your name.
!or more information please contact us 8if you want;
Please tick the appropriate boxes.
A'lease tick one;
,B 9o you thin8 that Gurat needs an indoor sports comple6 for youthH
Mes Go
-B Ehich of these phrases best describes your vie< about indoor sports comple6 in GuratH
(moking should not be allowed in comple".
There should be separate area where smoking is permitted.
(moking should be allowed in all areas.
4on2t know.
2B Ehich of the follo<ing best describes your usual interestH
Basket ball
Bed &inton
Bowling
Table tennis
'ool
0B Ehich of the follo<ing best describes youH
, Cisitor
, student
, job holder
/B 9o people li8e indoor sports in your areaH
Mes Go
3B 7re you bothered by having indoor comple6 in your cityH
Mes Go
4B Eill you oin indoor sports comple6 if <e provide you this facilityH
Mes Go
DB 9o you thin8 that indoor games prevent young generation from bad habitsH
Mes Go
CB 9o you thin8 that indoor games help in learning social s8ills and for physical fitnessH
Mes Go
,.B 9o you thin8 that our facility <ill attract peopleH
Mes Go
,,B 9o you <ant refreshment facility in the comple6H
Mes Go
,-B 9o you li8e our ideas about indoor sports comple6H
Mes Go
,2B Eill you become a member of our comple6 no< or in futureH
Mes 8now; Go 8in future;