1 Naiketing Stiategy Plan

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Eveiyone is a pait of !"#$%& ()*+",-$./ nowauays. 0ften times companies know
that they Neeu to be a pait of it, but aie not suie how to capitalize on it. We will
hanule youi Social Netwoiking "Effectively."

Apps, Special Inteinet PiicesFan Piices, Bappy Customeis, & contests aie gieat
ways to engage Customeis to pioviue you with theii contact infoimation:

5,*"633- - Theie aie a few items that we see coulu use immeuiate impiovement.
You have No covei photo
Piofile photo shoulu be logo - oi "iecognizable" phototiuck, ownei with
tiuck etc.
Theie aie N0 likes
Theie aie No Reviews
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2 Naiketing Stiategy Plan

In auuition to these immeuiate changes othei items that we iequiie upuating is:
78" 9,$"/3'0 is not chosen foi youi page making it uifficult to finu foi seaicheis.
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><<;? These aie gieat to keep people engageu, anu focuseu on youi business anu
not seaich foi othei companies.
Scheuule App, Piomotions, Cuiient Specials (Coupons) piouucts, Events anu Noie.

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S Naiketing Stiategy Plan

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Reviews aie a way to get infoimation to people fiom otheis out theie. 0ltimately
uiiving them to contact you foi sales, oi seivice.

People tiust othei people, anu heaiing how they iate youi business will peisuaue
them to use youi business moie than youi own peisonal piomotion.

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4 Naiketing Stiategy Plan

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People aie using theii phones anu apps foi texting, making appointments, shopping
moie anu moie eveiy uay.

Naking phone calls less anu less.

Baving a scheuuling app can inciease youi customei base, sales, anu seivice. uiving
potential customeis moie options to scheuule youi business foi theii seivice neeus.









S Naiketing Stiategy Plan
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Baving an events tab is gieat foi youi page. Plus events will help "Facebook
Exposuie" Fiienu of fiienus will see when an event is Likeu oi scheuule to attenu.


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Bot Bogs & Eneigy efficiency
Come in have a hot uo anu leain how to make youi home moie eneigy efficient with
an upuateu AC unit.

Buigeis & Bills
Come in anu have a buigei, leain how we can lowei youi bills with a bettei eneigy
efficient unit.
6 Naiketing Stiategy Plan

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This is a gieat way foi people easily finu cuiient piomotions you have foi new units
& Cuiient Specials foi seivice.



7 Naiketing Stiategy Plan
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Baving an app wheie customeis can seaich foi available piouucts oi even cuiient
inventoiy photos will give them an iuea of cost anu piouuct infoimation. When
customeis aie infoimeu they aie moie inclineu to puichase fiom youi business.


8 Naiketing Stiategy Plan
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This is an example of a goou post - Pioviue infoimation that is ielative anu
infoimative. You can uiiect them to a blog post, Youtube, oi othei website
piomoting youi piouuct oi business.














9 Naiketing Stiategy Plan
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=)/8$? This is a gieat photo & moie like this will help people visualize themselves
happy with youi seivice as well anu help them to iuentify anu encouiage them to
tiust you as a business.

K"A$? People want piouucts anu technology that will pioviue ease & efficiency.
Showing them piouucts that you can pioviue that will help them in theii uay to uay
lives will help.





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Baving photos of employees, anu events
wheie employees aie having fun will help
potential customeis ielate with youi
employees anu have a line of tiust.
1u Naiketing Stiategy Plan
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Engage Customeis with mems, anu auuitional photos that may be ielevant to youi
business Post with othei Apps

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Posting Pictuies that aie ielevant to youi seivices will get them thinking about you
Liking anu Commenting! Naybe even shaiing. When you aie a "P0BLIC" Page if
they like, comment oi shaie youi photos theii fiienus will see the same photo!
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11 Naiketing Stiategy Plan

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Employees aie moie ielatable with theii have theii photos, anu infoimation about
them anu theii skills available foi potential customeis.







12 Naiketing Stiategy Plan
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When People sign up to iequest infoimation they shoulu fall into a categoiy baseu
on the seivice they aie inteiesteu in. You can give them upuates on new inventoiy
via email as well as coupons anu uiscounts.

Always have a cleai call to action with a uiscount on new units oi special on iepaiis.





1S Naiketing Stiategy Plan
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Theie aie Lots of Local Biiectoiies, Review Sites anu Local Infoimation sties that
you can be listeu on .. Aie you theie.

14 Naiketing Stiategy Plan
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When seaiching foi youi Business we founu an auuitional listeu foi youi business.

1S Naiketing Stiategy Plan
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The same techniques useu foi Facebook will be useu foi uoogle +
You cuiiently uo not have a uoogle + Page: This is an example of one:


Youi Local uoogle Plus page will peifoim bettei when youi local uiiectoiies match
the uoogle Plus Infoimation.
- Bouis
- Specific Seivices
- Photos
- Linkeu Reviews
- Social Neuia Links
- Specials - Coupons - Biscounts

Quality Local Biiectoiies will have the following infoimation listeu:
viueos
Besciiption
Categoiies
Photos etc.





16 Naiketing Stiategy Plan


Business Directory Creation:
We work with over 80 (+) directories where your information will be posted and directed
back to your website. Some of the directories include:
Google Plus Local
SuperPages
YellowPages
Online Business Journal
Chambers of Commerce Directory
It is veiy impoitant that each anu eveiy one of youi uiiectoiies have the veiy same
infoimation on each of them.

We will cieate, populate & maintain these uiiectoiy sites with youi infoimation:
Company Name
Company Auuiess
Phone Numbei
Website
Besciiption Content - with ielevant keywoius foi Seivices & Piouucts
Photos - with ielevant keywoius & Besciiptions when alloweu
viueos - with ielevant keywoius & Besciiptions when alloweu
0ffeis - Couponsuiscountsoi "Consultation" Infoimation



























17 Naiketing Stiategy Plan

Video Creation & Optimization:
We will make videos for vehicles and post them in Youtube and other video sites and
optimize them for best exposure. Here we have a 24 Hour ac repair Olmos Park on
page one of Google.








18 Naiketing Stiategy Plan
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19 Naiketing Stiategy Plan



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2u Naiketing Stiategy Plan
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Loau viueos with "Call To Action" to uiiect tiaffic to Social Neuia Sites & Website.
We submit viueos to these 12 site foi optimal exposuie:
1. DailyMotion.com
2. Dekhona.com
3. Iviewtube.com
4. Metacafe.com
5. Myspace.com
6. Photobucket.com
7. Tagworld.com
8. Veoh.com
9. Videobash.com
10. Vidipedia.org
11. Vimeo.com
12. Youtube.com
Videos will link to a capture page with information on the vehicle where they can
sign up to receive more information they will then fall into an auto responding
system.


21 Naiketing Stiategy Plan
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Beie aie some examples foi Youtube Seaiches:
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22 Naiketing Stiategy Plan
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2S Naiketing Stiategy Plan
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24 Naiketing Stiategy Plan
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2S Naiketing Stiategy Plan
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Theie aie many uioups that you can list cais foi sale on Facebook.

















26 Naiketing Stiategy Plan
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Theie aie lots of Facebook uioups on Facebook wheie we will post seivices anu
cuiient inventoiy piouucts.

27 Naiketing Stiategy Plan

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Ciagslist is a gieat place foi people that aie actively looking foi Seivices anu
Piouucts often they have cash in hanu oi they know they can get financeu foi new
units.



In auuition to 0nits foi sale we will piomote seivice, iepaii, anu installation.




28 Naiketing Stiategy Plan


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Article Writing
Article writing is probably one of the most important things to do when building your
presence and driving traffic. Having a number of articles submitted that target markets
your niche appropriately is important.

Blogging
Having a number of blogs with a well-appointed design targeting your niche
appropriately can be one of the most beneficial things to implement for your business.
Just as important is having compelling content that will keep your readers attention, with
intriguing titles, images, even videos and audio. These Blogs will be directly connected to
your website.

Blogging can give you the ability to cover every corner of the Internet. It is also
important to be Social in the Blogging Community In turn creating building quality
one-way links back to your site.

E-Mail Marketing
We will strategize together what customers or potential customers will receive and what
list they will filter into.
Sales Pitch & Call To Action Directly From Site
Phone Call But No Schedule or no Buy This is a follow up if you were able to
capture their email over the phone.
Product Awareness WHY? This will be a blatant attempt to push your product
or service & Get them to buy or schedule a service. A Discount will be offered
here.
Auto Responder We will have a list for your Customers to fall into and your
potential customers to fall into.
Thank You Once they do purchase they will receive a thank you and fall into a
list where they will receive specials, Information & reminders of services &
Events that you may have.
Specials opportunity Email Continuous marketing for new products services etc.
These emails will come with copy written content, your logo, color scheme, and
images.

Social Networking:
Social Media focuses on building online communities of people who share interest and/or
activities, or who are interested in exploring the interest and activities of others. Bottom
Line is everyone is social. They look to friends and family to recommend places to go,
products to buy and services to use. They will help you get referred by the people they
trust the most.
**You will be required to fill out a single questionnaire form about yourself, and your
business so that we can complete your profile information accordingly. **
If the social network of your choice is not here just let us know and we will add it.


29 Naiketing Stiategy Plan
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Su Naiketing Stiategy Plan
PROPOSAL

P.0 Box 6u24
San Antonio, Texas 782u9
Phone 21u-892-2222
INVOICE #50298
DATE: JUNE 4, 2014

TO:
78" !"#$ &"'()*" >)' 93.B)$)3.)./ ,.B P",$)./
8uS4 Culebia Roau Suite Su4
San Antonio TX 782S1
Phone:21u-SS8-88S1



CODE DESCRIPTION PRICE TOTAL

Set 0p foi
the above
Package
Set up foi Seivices
Website - Naintenance
Social NeuiaFacebook
viueos
uioupsmeetupsocial gioups
0n-Line Aus via Ciaigslist anu uoogle
Blogs
Aiticles

$2,Suu.uu $2,Suu.uu
Nonthly
Seivice
To Naintain monthly Naiketing (aftei initial Su uays &
eveiy Su uays theieaftei. )
$1,uSu.uu $1,uSu.uu

SUBTOTAL
$2,Suu.uu
SALES TAX
Incluueu
Please contact Sonny 21u-744-44u9 shoulu you have
any questions.
TOTAL DUE
$2,Suu.uu
VC' T3,2?
This is a 6 months contiact we iequiie a Su uay eaily teimination if iequesteu.
Shoulu you continue, as a client aftei the 6 months contiact theie will be no auuition
set-up fee. The monthly fee will simply continue on a month-to-month basis.