Sip Report

A Market Study on rubber patches for Tube, Tyre and Tubeless Tyres
(Pune, Belgaum and Hospet)

REPORT
BY
Vijaykumar Kurdagi (PGDM No: 12057)

Work Carried at

Mysore Polymers Co. Pvt Ltd, Mysore

Submitted in partial fulfilment of the requirement of
Summer Internship Programme

Under the supervision of
Corporate Guide Faculty Guide
Mr M. Nagabhushana Dr M. R Suresh
AGM (Marketing) Professor (Marketing)
Mypol, Mysore SDMIMD, Mysore

SDM Institute for Management Development
Mysore, Karnataka, India
(June 2013)
SIP Report 2013 MYPOL
SDMIMD, Mysore i

COMPANY CERTIFICATE

SDMIMD, Mysore ii

CERTIFICATE BY THE FACULTY GUIDE

SDM INSTITUTE FOR MANAGEMENT DEVELOPEMNT, MYSORE

This is to certify that PGDM No 12057, Mr Vijaykumar Kurdagi of PGDM Batch 2012-14
has satisfactorily completed Summer Internship Project titled A Market Study on rubber
patches for Tube, Tyre and Tubeless Tyres at Mysore Polymers Co. Pvt Ltd (MYPOL)
located at 20 P, K.R.S. Road, Metagalli Post, Mysore 570016, Karnataka from 1
st
April
2013 to 31
st
May 2013 as partially fulfil the requirements of the PGDM program under my
guidance.

Dr. M. R Suresh
Professor (Marketing)
SDM Institute for Management Development, Mysore

Date: 23/06/2013
Place: Mysore

Institutional Stamp
SDMIMD, Mysore iii

EXECUTIVE SUMMARY

Project Title: A Market Study on rubber patches for Tube, Tyre and tubeless tyres in
Pune, Belgaum and Hospet
Supervision: Mr Nagabhusana
Name of the Student: Vijaykumar Kurdagi
PGDM No: 12057
This project aims at identifying the market condition and market study for tube and tyre
repair patches, so that company can identify the strategy to enter into tube and tyre repair
industry.
Mysore Polymer Co. private Ltd (Mypol) was established in 1981. Manufacturing unit of
Mypol is located in Mysore city. Its a pioneer in rubber products. It is planning to make a
foray into the tube and tyre repair patches and related products.
Patches are used by vulcanizers or mechanics for repair work. The current study focusses on
the patches and the study has been conducted in Pune, Belgaum and Hospet.
The research work included survey and in-depth interviews with the vulcanizers and dealers.
The questionnaire was used to record the response of the sample.
The study has shown that the prospects for a new supplier in the market are positive. In order
to enter the market it will have to follow carefully prepared strategies.
The project, which was blend of market research, business and new product development,
was quite a learning and satisfying experience
The thesis describes the above mentioned work in detail.

Name of the student Supervisor
Vijaykumar Kurdagi Mr. Nagabhushana
PGDM No: 12057 AGM (Marketing)
SDMIMD MYPOL, Mysore
SDMIMD, Mysore iv

ACKNOWLEDGEMENT

This summer internship project is just not merely doing the project, but it is also to get the
first-hand experience of the industry. It is rightly said that no one is as good as all of us. This
statement underlines the significance of the contributions of people in order to make any
effort a success. This endeavour of market research could not have met its end without the
assistance and wishes of many individuals who made this effort possible. I am thankful to our
institute SDMIMD, Mysore for providing us an opportunity and encouragement to
undergo project training in MYPOL company.
I would like to take this opportunity to express my gratitude to my corporate guide Mr.
Nagabhushana, AGM (Marketing) Mypol, who provided me the opportunity to execute the
project which not only was important for the organisation but also allowed me to have
practical insights of the corporate world and improved my perspective.
I would like to thank my faculty guide Dr. M. R Suresh for being there always to support
whenever I needed it. This enabled me to make this project a blend of academics and
practice.
At last, I want to appreciate the incessant support of my friends and relatives who helped in
seeking a number of appointments within the industry and made the data collection possible.
VIJAYKUMAR KURDAGI

SDMIMD, Mysore v

LIST OF FIGURES, CHARTS AND TABLE
Pictures a, b, c and d Tube, Tyre and tubeless tyre repair methods
Table a Information requirement Planning (IRP)
Table b Break-up of sample size
Table c Brands of patches in Pune
Table d - Brands of patches in Belgaum
Table e - Brands of patches in Hospet
Table f Preference for branded patches
Table g Charges for carrying out repair activity
Table h Size and shape most preferred (Tube)
Table i - Size and shape most preferred (Tyre)
Chart a Current market network
Chart b Fast moving size of patches
Chart c Vehicles that visit puncture shops for tube and tyre repair
Chart d Patches are supplied with bonding gum
Chart e satisfaction level of current patches
Chart f features/ factors which are important for patches
Chart g Punctures in seasons
Chart h How many punctures daily
Chart i Same brand of bonding gum with patches
Chart j New brand preference
Chart k Buy patches
Chart l Dealer Analysis
Chart m Profit margin
Chart n Market Share
SDMIMD, Mysore vi

TABLE OF CONTENTS
Company Certificate ............................................................................................................... i
Certificate by faculty guide .................................................................................................... ii
Executive Summary ............................................................................................................. iii
Acknowledgement ................................................................................................................. iv
List of Figures, Charts and Table ........................................................................................... v
Chapter I Introduction ...1
1.1 Company Profile .............................................................................................................. 1
1.2 Introduction to the project topic ....................................................................................... 2
1.3 Purpose of the study ......................................................................................................... 2
1.4 Industrial market research ................................................................................................ 3
Chapter II Product Introduction - Patches 4
2.1 Product Definition ............................................................................................................ 4
2.2 Usage ................................................................................................................................ 4
2.3 Related Products ............................................................................................................... 5
2.4 New Product Generation ..5
Chapter III Theoretical Framework ...7
3.1 Research Purpose ............................................................................................................. 7
3.2 Research Objectives ......................................................................................................... 7
3.3 Research Questions .......................................................................................................... 7
3.4 Research Users ................................................................................................................. 8
3.5 Research Boundary .......................................................................................................... 8
Chapter IV Research And Sample Design ...10
4.1 Research Methodology ..................................................................................................... 9
4.2 Information requirement planning ................................................................................... 9
4.2 Type of research ............................................................................................................. 10
4.4 Questionnaire Development ........................................................................................... 10
4.5 Sampling plan ................................................................................................................. 11
Chapter V Data Analysis and Graphical Presentation .12
5.1 Pune ................................................................................................................................ 12
5.2 Belgaum ......................................................................................................................... 14
5.3 Hospet............................................................................................................................. 15
SDMIMD, Mysore vii

5.4 Overall Responses from the questionnaire ..................................................................... 16
Chapter VI Analysis of In-Depth Interview 22
6.1 Key Findings & feedback from dealers, Vulcanizers in Pune city ................................ 22
6.2 Key Findings & feedback from dealers, Vulcanizers in Belgaum city .......................... 23
6.3 Key Findings & feedback from dealers, Vulcanizers in Hospet city ............................. 24
Chapter VII Competitors Analysis ..25
7.1 Introduction .................................................................................................................... 25
7.2 Unipatch Rubber Limited (OMNI Brand) ...................................................................... 25
7.3 Kwik patch limited, Chennai .......................................................................................... 27
Chapter VIII Results and Discussions .30
8.1 SWOT Analysis.............................................................................................................. 30
8.2 Important Findings ......................................................................................................... 31
8.3 Recommendations .......................................................................................................... 31
8.4 Competition & Strategy ................................................................................................. 32
Chapter IX Conclusion 34
References & Bibliography
Appendix: Questionnaires

1

Chapter I Introduction
1. 1 COMPANY PROFILE
Mysore Polymers & Rubber Products Pvt. Ltd. (Mypol) is an automotive inner tube & rubber
products manufacturer established in 1981. Mypol is India's first butyl tube manufacturer.
Mypol is closely held Private Limited company (41 individual shareholders), not listed in any
stock exchange, with an authorized capital of US $1.28Million.
Mypol is preferred inner tube manufacturer to tyre companies like Good Year, J K Tyres, Ceat
and General Tyres among others. Presently Mypol manufactures Butyl & Chlorobutyl inner
tubes for almost every type of vehicle from 2 wheelers to large trucks and farm equipment
and thus has a wide range of 45 different sizes of tubes. Moreover, brand of Mypol tubes
has a strong presence in the replacement market. These are distributed across India &
SriLanka through 9 branches which cater to more than 1300 dealers. Today Mypol is perhaps
the largest manufacturer of high quality Butyl automotive inner tubes in India.
Mypol is tightly integrated with its own Compound Mixing, Testing & Manufacturing
facilities. This not only helps in product quality but dramatically shortens product
development time. Rubber product activity spans a number of solutions for critical
applications in defence, space, medical & severe environments in cement, garment industries.
With the expertise in rubber technology, product & process innovations, knowledge of
manufacturing processes, ability to keep costs in control, Mypol has been catering to critical
rubber product requirements from across the world. Mypol exports spanning more than 20
countries including United States, Germany, and Holland etc.
Mypol is accredited with ISO 9001:2008 certification, IS/ ISO/TS: 16949:2009 (TUV NORD
Germany) for design, development, manufacture and supply of automotive inner tubes &
rubber products.
Major Customers of Mypol: Good Year India Ltd, Dunlop India, J K Tyres Ltd, MRF Ltd,
General Tyre (Pakistan), Ceat Kelani (Sri Lanka), DSI Samson Group (Sri Lanka), Richard
Pieris Co. Ltd (Sri Lanka), Larsen & Toubro Ltd., Elgitread Ltd, VMI Holland BV.
Institutional Sales: The Company enjoys a lot of support from the government institutes like
Indian Space Research Organization (ISRO), Indian Navy, Nuclear Fuel Complex, Defence
SDMIMD, Mysore 2

Research Development Organization, Defence Research Development Laboratory and
KSRTC and many other institutes.
The company is focused on customer success through its ceaseless attention to quality,
innovation and lower cost as well as operating with high standards of integrity. Service and
customer satisfaction is their corporate goal. They believe in co-operation with their
customers and wish to have a stronger and long lasting relationship with them.
The present project has been conducted in order to gather information about the rubber
patches used by the vulcanizers/mechanics. This market research attempts to ensure effective
marketing by the firm within this industry so as to gain competitive advantage.
1. 2 INTRODUCTION TO THE PROJECT TOPIC
Mypol proposed to launch branded patches and related products and also re-treading
materials. These products are going to be produced in MYPOL Company. Towards this end
Mypol decided to commission a market research project to be undertaken by SDMIMD
students as a summer internship projects.
The objective was to understand the market and the demand for patches and related products
from dealers, manufacturers and vulcanizers/Mechanics.
1. 3 PURPOSE OF THE STUDY
1.3.1 Objective:
1. To understand the tube & tyre repair market and recommend MYPOL how should
they go in launching Mypol Patches in this market?
2. Applying theoretical knowledge of management to real time practical situation.
1.3.2 Organizational Context:
Mypol is the one of the leading firms in customized rubber products. With its undisputable
repute and experience it is planning to expand its business in rubber products. It wants to
venture into Tube and Tyre repair market (Patches and Retreading). The purpose of the
current research is to gather the information about the current market. The research purpose is
to communicate the response of the target customers to the firm so as to enable it to link with
them so that firm is able to provide valuable product and services to the customers. There is
huge potential market in India for tube & tyre repair products, but still; unorganised sector is
SDMIMD, Mysore 3

high compared to organised sector. There are many brands available in the market along with
local brands. But there is chance to gain a market for MYPOL if they produce their own
repair products with the MYPOL brand.
A detailed Study of the market of Pune, Belgaum and Hospet was done.
1. 4 INDUSTRIAL MARKET RESEARCH
The aim of marketing is to know and understand the customer so well the product or service
fits him and sells itself Peter Drucker
Kotler on Marketing (Kotler, 2012) Marketing is an organizational function and a set of
processes for creating, communicating, and delivering value to customers and for managing
customer relationships in ways that benefit the organization and its stake holders.
Marketing is the process of planning and executing the conception, pricing, promotion, and
distribution of ideas, goods and services to create exchanges that satisfy individual and
organizational goals.
Market Research - Definition: The systematic gathering, recording, and analyzing of data
with respect to a particular market, where market refers to a specific customer group in a
specific geographic area. (Dictionary)
Marketing research is a systematic problem analysis, model building and fact finding for the
purpose of improved decision-making and control in the marketing of goods and services.
Philip Kotler
Industrial market Research - The importance of industrial market research cannot be over-
stated because it defines the specific target markets and products that will produce increased
sales and higher profit margins. More specifically, industrial market research defines the
companies that are most like your best customers and most likely to need what you sell in the
marketplace.

SDMIMD, Mysore 4

Chapter II Product Introduction- Patches
2. 1 PRODUCT DEFINITION
Patches: A specially designed unit made of rubber that is applied to a tyre or tube to restore
tyre and/or tube integrity. Rubber patches is a material which is used to repair a worn area,
hole or a tear of tubes and tyres. They are available in different shapes and size depending on
needs. Patches are used by vulcanizers and some mechanics. Therefore, the methods and
materials used in tyre repairs are to be of the highest quality.
2. 2 USAGE
As with any automotive repair, a repair requires the utmost precision, cleanliness and
accuracy to attain maximum safety and effectiveness. Patches can be used for any size injury,
from pinhole repairs in tubes through section repairs in Giant/OTR tyres.

Tube
Repair

Picture (a) Picture (b)

One method features a base gum that will
cure chemically. This soft, high-tack gumis
less prone to problems associated with
moisture, handling and cement drying time.

Vulcanization: A chemical reaction that takes
place under appropriate time, temperature,
and pressure. This is a hot process.

Tyre Repair
Picture (c)

Both Hot process and cold process are used.
The process is same as above.

Tubeless
Tyre Repair

In the Indian market following 3 repair
methods are available Plug Method, Patch
Method and Filler Method. Most Preferred
Method is Plug (Mushroomtype) and filler
Methods because this gives a permanent,
strong and airtight repairing. Patch method is
unsafe.
Picture (d)

SDMIMD, Mysore 5

2. 3 RELATED PRODUCTS
There are wide variety of products formulated for bonding, cleaning, sealing and lubricating
rubber products, below are the some major related products.
1. Vulcanizing gum: An especially compounded repair gum which cures at room temperature
by chemical action.
2. Repair Tools
3. Vulcanizing machine
4. Tubeless Repair Kit
2. 4 NEW PRODUCT GENERATION

Phase 1: Opportunity Identification and Selection
MYPOL found that there is a broader scope in the market for Rubber patches for tyre, tube
and tubeless tyres. They thought the market is only captured by a single brand OMNI and
MYPOL using their brand image in tube and tyre industry wanted to capture the rubber
patches market as well.
Phase 2: Concept Generation
MYPOL had an Idea that they want to launch rubber patches in the market but did not have a
broader picture about the market and wanted to know who else or which other brands are in
the market. So a market study was conducted across India to retrospect the market and find
out the other major market leaders or followers.
Phase 3: Concept Evaluation
Market Research was conducted pan India and a detailed analysis was done to know the
market, market share and how the overall process is done. How the channeling and
distribution of the patches are maintained and done also came into picture. Analysis was done
with the obtained results and after analyzing the samples obtained.
Phase 4: Development
The Analysis clearly mentioned that OMNI is not only the brand existing brand in the market
but still there are many other branded and Local patches in the market but OMNI was the
SDMIMD, Mysore 6

market leader this was confirmed from the analysis. So after the report analysis been done
MYPOL though to launching the product keeping in mind the reputation of MYPOL which it
has acquired till now and MYPOL is one of the Indias leading tube manufacturers.
Response from the market stated that Quality has to be good and price remaining the same.
So company decided not to compromise in its quality.
Phase 5: Launch
The company is still in the thought process of launching the product. Once the detailed
discussion with the top management and cost benefit and profit analysis will be done the
company will decide on launching of the product.

SDMIMD, Mysore 7

Chapter III Theoretical Framework
3. 1 RESEARCH PURPOSE
The purpose of the study was to identify the following factors for patches in Pune, Belgaum
and Hospet.
1. Brand
2. Fast moving size of patches
3. Type of Packing(No of pieces)
4. Price
5. Dimension of the patches
6. Purchase frequency
7. Supply in set i.e. with vulcanizing solution or patch alone (Because Major brands
Supply in sets).
The research has identified the reasons and collected the feedback from the sample that helps
the management to take necessary steps for launching the product.
3. 2 RESEARCH OBJECTIVES
1. To study the market w.r.t to the factors mentioned above.
2. To study the buying behaviour of dealers and vulcanizers regarding the patches.
3. To gather information which will help in making the strategy to enter the patches
market for tube, tyre and tubeless tyre for Mypol.
3. 3 RESEARCH QUESTIONS
1. What is the extent of brand awareness of the Mypol help the company to sell patches
in the market?
2. What are the major attributes that influence purchases of patches?
3. Which brands and why they are preferred by dealers and vulcanizers in different
market?
4. What is the level of satisfaction of dealers and vulcanizers?
5. How to influence the buyer in this market?

SDMIMD, Mysore 8

3. 4 RESEARCH USERS
The research analysis will be used by the top management. This analysis will aid them to do
further detailed study and to take certain strategic decisions.
3. 5 RESEARCH BOUNDARY
1. Research was conducted in Pune, Belgaum and Hospet.
2. The target groups were dealers, vulcanizers, and manufacturer.
3. The respondents have assumed to have provided objective information without any
bias.
4. Many respondents were not willing or able to entertain the request for survey.

SDMIMD, Mysore 9

Chapter IV Research & Sample Design

4. 1 RESEARCH METHODOLOGY
The survey was started internally in Mypol, collecting data of internal report on the domestic
market place, information on distribution, regional buying pattern. Collected the data on the
requirements of the research and this was very helpful and is indicative of the likely domestic
market place and indicate strengths and weakness that will help in segmentation. An external
search through our own channels and collection of secondary data also took place, so that
helped to obtain and analyse existing market.
Pilot Survey
A pilot study was conducted in Hubli city, which included vulcanizers/mechanics, dealers
and manufacturer. This survey was done with the help of questionnaires followed by in-depth
interview and sample was selected by convenience sampling. It was helpful for better
understanding of research work and also helped to improve the questionnaire.
4. 2 INFORMATION REQUIREMENT PLANNING
Source of Information Information Required Scaling Approach

Vulcanizers
(Puncture Shops)
Mechanics
Purchase Behaviours
Frequency of Purchase
Price Preferred
Brand Awareness
Fast moving size of patches
Additional Features
Dimension of the patches
Packaging

Nominal and Ordinal

Retailers & Wholesalers
Dealers
Brands Available & Price of each
brand.
Frequency of Purchase of each brand.
Additional Features
Selling Price
Stocking
Incentives

Nominal and Ordinal
Table (a)
SDMIMD, Mysore 10

4. 2 TYPE OF RESEARCH

4.2.1 Exploratory Research
Exploratory research is generally used to clarify thoughts and opinions about the research
problem to provide insights on how to do conclusive research. The results of the exploratory
study can give valuable inputs for the second study. It helps in developing and refining the
plan for the research. During the first ten days of the research exploration was carried out.
During this phase unstructured in-depth interviews were conducted with some
vulcanizers/mechanics and dealers within the aforesaid industries so as to appreciate the
significance and magnitude of the market. After this phase questionnaires were developed.
4.2.2 Descriptive Research
The survey was conducted using the questionnaires. Various scales and parameters were
included in the questionnaire to draw the value expectations of the buyers. The questionnaires
were in tune with the objectives of the research study.

4. 4 QUESTIONNAIRE DEVELOPMENT

It is the platform which is used to elicit the information from the respondents. First, the draft
questionnaire was prepared using the information collected during the exploration phase. It
included a set of subjective questions. Then, the questionnaire was administered during pilot
survey. This helped in gathering valuable information for the research which enables the
researcher to reframe the questionnaire to meet the desired objectives more effectively. The
second questionnaire was the combination of subjective and objective questions. Various
scales were used to enable the respondent express their views clearly.

SDMIMD, Mysore 11

4. 5 SAMPLING PLAN

The Current Market Network is as follows

Chart (a)
Break-up of Sample Size
Particulars Total
Vulcanizers
(unorganised)
Unorganised 40
Organised 20
Dealers/Distributors (Includes Listed & Non-listed) 20
Manufacturers 2
Total 82
Table (b)
A total of 82 sample size was selected to conduct the research work for the cities assigned.
Fieldwork was started from 22
nd
of April till 10
th
of May.
For selecting the vulcanizers convenience and snowball sampling techniques are used.
Basically for listed dealers, detailed list of records was available with sales executives of the
company in respective cites and also with their marketing head and their guidance was taken
in approaching the dealers. Non-listed dealers data was collected with the help of snowball
sampling technique.

Manufacturer Distributors
Dealers
Vulcanizers/
Mechanics
SDMIMD, Mysore 12

Chapter V Data Analysis and Graphical Presentation
5. 1 PUNE
In Pune, 80% of the vulcanizers do the patch/repair work for all types of vehicles i.e. two
wheelers to more than four wheelers and for all categories of tube, tyre and tubeless tyres.
There is a more than 70% of vehicles come for repair is tube & tyre, but vulcanizers say
tubeless tyres may take 4-5 years to overtake tube and tyre market.
Brands of Patches
Tube
OMNI 64.3%
Others
(5 Product) 36.0%

Tyre
No Name 31.1%
OMNI 17.9%
Fix It 14.3%
Diamond 14.3%

Tubeless
Kwik 56.0%
OMNI 20.0%
Others
(3 Product) 8.0%

Table (c)
Branded Local Patches

Here there are more than 15 brands are available in the market, out of these vulcanizers and
dealers prefer OMNI Patches. 64.3% shows OMNI has captured very well in tube patches.
There are no preferences for brand in tyre patches, many vulcanizers prefer local tyre patches
Vulcanizers/Mechanics
Brands Tube Tyre Tubeless
Omni 18 5 5
Life B2 - 2 -
Kwik 2 - 14
J .M.T Gold - 2 -
Mayur - - 2
Fix It - 4 -
Pearl 2 - -
Diamond 2 4 -
Popular 2 - -
Puma - 2 -
Serve - - 2
Black seal - - 2
Sheet 2 - -
Magnet - 2 -
No Name - 7 -
SDMIMD, Mysore 13

as they are convenient and price is low. Kwik has very well known for tubeless tyre repair
strips. Kwik has slowly capturing OMNIs market share.

Fast moving sizes of patches?

Chart (b) shows fast moving size of patches
Cycle Round is most preferred and is fast moving patches. There are again different variants
in cycle round i.e. Mini round, all-purpose and tiny round etc which are used by vulcanizers.

Rank the vehicles in terms of punctures

Chart (c) shows major vehicles that visit puncture shops for tube & tyre repair
Mainly we see that vulcanizers frequently repair puncture for two-wheelers, so the patches
used for two-wheelers like round, oval and sheet are fast moving and vulcanizers buy these
patches more.
0
5
10
15
20
25
30
Cycle Round Radial Oval Sheet Rectangular
Fast Moving Size of Patches
0
5
10
15
20
25
Bicycle Scooter Bike Car Bus/Truck
2
18
22
12
5
3
11
10
8
7
1
2
1
2
1
Rank the vehicles in terms of frequency of punctures
Highest Medium Least
SDMIMD, Mysore 14

Are the patches being supplied along with vulcanizing cement or patches alone?

Chart (d) shows are patches are supplied with the vulcanizing cement/bonding gum
The Chart displays that 100 % of the respondents replied that they do buy it separately, they
do sell separately. But, sometimes they bring both these product together if it is required.
Dealers orders both patches and bonding gum from the manufacturer or distributors for the
stock.
5. 2 BELGAUM

Brands of Patches Available

Table (d)

0
28
Yes
No
Are the patches being supplied along with vulcanizing
cement/bonding gum ?
Tube
Omni 31.81%
Mahant 13.63%
Sheet 13.63%
Others
(6 products) 6.83%
Omni 7 3 2
Best 2 1 1
Vultec 4
Mahant 3 2
Kwik 1
Action 1 1
Chetan 1
PNR 1
Maby 3
MRF 1
Sheet 3
No Name 3 2 1
Tyre
Vultec 30.77%
Omni 23.07%
Others
(4) 11.50%
Tubeless
Maby 37.50%
Omni 25.00%
Other(3) 12.33%
SDMIMD, Mysore 15

dealers prefer OMNI Patches. 31.81% shows OMNI is moving very well in tube patches.
Local manufacturer Mahant Industries under the brand name vultec and mahant patches
has good presence in tyre patches with 30.77% market share. Maby a local manufacturer has
very well known for tubeless tyre repair strips. OMNIs patches has good presence in all the
three categories i.e. tube, tyre and tubeless categories.
5. 3 HOSPET

Brands of Patches Available

Table (e)

dealers prefer OMNI Patches. 61.50% shows OMNI is moving very well in tube patches and
tubeless repair strips. Local patches are preferred for tyre patches, most of them are
handmade. OMNIs patches has good presence in all the three categories i.e. tube, tyre and
tubeless categories.

Tube
Omni 61.50%
Others(5 Products) 7.70%
Omni 8 2 2
Bond - 1 -
VIP - 2 -
Best 1 1 1
Kwik 1 - 1
Pearl 1 - -
Piston 1 - -
Mahant - 1 -
Mobo - - 1
Gemini - - 1
Fire - 1 -
Sheet 1 - -
No Name - 3 -
Tyre
No Name 27.30%
Omni 18.18%
VIP 18.18%
Tubeless
Omni 33.33%
Others(4 Products) 16.66%
SDMIMD, Mysore 16

5. 4 OVERALL RESPONSES FROM THE QUESTIONNAIRE

Why respondents prefer branded patches?
Factors taking into consideration for preferring particular brand patches by
vulcanizers/Mechanics
1-Least Important; 2- Neutral; 3- Important; 4- Very Important
Interpret the values as
Lower the mean number Factor which has given less importance
Higher the mean number- Factor which has given more importance
N Sum Mean
Price 65 128 1.969
Quality 65 192 2.954
Availability 65 88 1.354
Packaging 65 98 1.508
Size Avail 65 102 1.569
Table (f)
From the table, we can see quality and price are the dominant factors. Next to that they give
preference to packaging and size available. They are not bothered about whether the brand is
available or not in the shop.

Are they satisfied with current patches w.r.t price and quality?

Chart (e)
Tubes Tyres Tubeless
4
8
16
8
48
32
44
Are they satisfied with the price level of the patches and
its quality?
Not Satisfied Neutral Satisfied
SDMIMD, Mysore 17

Vulcanizers are satisfied with the price level of patches for all the three categories. But there
are some mixed opinions for tyre patches as their quality and price per piece is not that
considerable. Thus vulcanizers are somewhat unhappy with the tyre patches.

What factors/features are more important for patches?

Chart (f)
This open ended question gave some positive features for the improvement of the product
which can differentiate our product from others product. Vulcanizers was given chance to
tell the feature they want to see in new brand. Thus, Smoothness is the major feature they
look for, Flexible and double coating are the second major feature they look for in a new
brand.
Vulcanizers business details
In which season you get more repair work?

Chart (g)
6
14
2
2
6
2
2
2
2
Flexible
Smooth
Thickness
Gripness
Double
Reliable
Hard layer
Long life
Satisfied With
Factors/Features which are important for patches?
69.2%
19.2%
11.5%
March-June
July-November
December-Feb
More no of punctures to be prepared in season
SDMIMD, Mysore 18

What are the charges for carrying out an activity?
Tube Tyre Tubeless
Bicycle 20.00 - -
Scooter 50.00 50.00 100.00
Bike 50.00 80.00 100.00
Car 70.00 150.00 120.00
Bus/Truck 100.00 150.00 -
Table (g)

How many punctures do you repair daily?

Chart (h)

What are the sizes and shape of patches most preferred and fast moving?
1-High , 2-Medium, 3-Low
The values are interpreted as
Lower the mean no Sizes and Shape which has less preferred and not fast moving
Higher the mean No- Sizes and Shape which has most preferred and fast moving
Tube N Sum Mean
Round 65 84 1.292308
Oval 65 31 0.476923
0 5 10 15 20 25 30 35
<5
5-10
11-20
21-40
>40
How many punctures do you repair daily?
Tubeless Tyres Tubes
SDMIMD, Mysore 19

Square 65 19 0.292308
Radial 65 42 0.646154
Sheet 65 80 1.230769
Rectangle 65 28 0.430769
Table (h)
Here the data obtained were analysed by using Mean method. Respondents were asked to
rank major size and shapes which are most preferred and fast moving on a scale 1 to 3. From
the table, we can see Round and Sheet are the dominant size and shapes.
Tyre N Sum Mean
BP (Bias Ply) 65 90 1.384615
Radial 65 79 1.215385
Butterfly 65 121 1.861538
Square 65 30 0.461538
Table (i)
From the above table, we see Butterfly, BP (Bias Ply) and Radial are the dominant size and
shapes.

Do respondents use same brand of bonding gum for the same branded patches?

Chart (i)

Yes
35%
No
24%
Sometimes
41%
Do you use same brand of bonding gum/vulcanizing
cement for the same branded patches?
SDMIMD, Mysore 20

If new brand is coming up with entire feature you mentioned above. Would respondents
prefer buying it?

Chart (j)

Where do you buy Patches?

Chart (k)

28%
6%
66%
Tube Patches
Yes No Not Sure
69%
0%
31%
Tyre Patches
Yes No Not Sure
39%
5%
56%
Tubeless
Yes No Not Sure
Retailers
9%
Wholesales
79%
other
12%
Buy Patches
SDMIMD, Mysore 21

Dealers Analysis

Chart (l)
Does Vulcanizers/Mechanic seek your suggestion as to the brand they can buy?

Are you Satisfied with the profit margin/ Current Sales for patches?

Chart (m)

70%
Yes
30%
No
1
2
5
9
3
9
5
0
0
3
4
10
Dissatisfy
Neutral
Satisfy
Highly Satidfy
R u satisfied with the profit margin/current sales for
patches?
Tubeless Tyre Tube
Retailer
8
Whole
saler
4
Both
5
SDMIMD, Mysore 22

Chapter VI Analysis of In-Depth Interview

6. 1 KEY FINDINGS & FEEDBACK FROM DEALERS, VULCANIZERS IN
PUNE CITY

KWIK patches is used by almost all vulcanizers of organised sector for tubeless tyre
repair and the researcher was able to meet a dealer Mr Akhil.V of S.R Enterprises
who is a mega distributor for KWIK patches for the entire Maharashtra state and
received some facts and discussed the information about distribution, sales and
stocking etc of patches and researcher got to know the picture of Pune market.
It was very difficult to get the dimension of the patches because different brands have
different size and shapes. Each vulcanizer has different practices, methods of working
and tools used. So a few samples of different brands and sizes have been collected for
the reference.
Dealers and distributors are satisfied with the current patches available because there
are no complaints from the vulcanizers and also they are satisfied with the profit
margin. They have given some recommendations for our proposed new brand of
patches w.r.t how the quality should be, packaging and incentives so that they can
prefer the new brand to the customer (vulcanizer).
Most challenging task for a researcher was to convince dealers/distributors to respond
for questions. Researcher found out some type of biasing while they were responding
and some regret to give the details of their business and responded by specifying that
they never entertain such activities.
Lot of local brands of patches are available in the market, especially for tyre category,
it is maximum.

SDMIMD, Mysore 23

BELGAUM CITY

Organised sector has a very systematic supply chain network of procuring patches,
retreading materials and other related products. Researcher was given an opportunity
in MRF Pretreads to know how the process undertaken in there factory & discussed
with the vulcanizers who do it professionally in MRF, Tyre Sol, TVS tread Sundaram
Industries.
Researcher visited Mahant Industries who produces tread rubber, tyre and tube
patches, solution, bonding gum and other rubber products, but there market for
patches is limited to Belgaum, Goa and some part of Maharashtra only. Even in these
cities they are struggling to gain market share, but they are the one of the big suppliers
of tread rubber in the retreading industries in India.
It was surprising in the market survey that even Duplicate patches are available with
dealers and vulcanizers. Duplicates can be identified which are alphabetically
misspelt like OMNI as OMINI and BEST as BEAST etc are available, its price is half
the original branded patch. Vulcanizers from rural and who wanted high profit margin
buy these duplicate patches. This is threat to the branded rubber patches, for a
Branded tyre patch (8 No) it costs Rs 80, but duplicate cost around 25-35 Rs.
Vulcanizers from Rural dont care about the quality of patch; they just look at the
profit margin. Vulcanizers of Organized and urban area are more careful about the
quality, profit and quality of work they do.
Even major brands do not supply in sets (Both vulcanizing solution and patch). They
are sold separately.

HOSPET CITY

Vulcanizers are very busy in their work during mining season. At that period they buy
more no of patches and other rubber products etc. So at this time Patches are fast
moving and vulcanizers keep in stock.
Here also in Hospet duplicate patches are available.
SDMIMD, Mysore 24

Major retailers/Wholesalers of rubber patches bring the stock from Hubli & Mumbai.
Patches are been supplied by the Middle men to these dealers here in Hospet. They
are very unhappy with the current market situation, due to lot of competition, lot of
pre-investment in rubber products, no credit period etc. Many Tyre Dealers keep these
patches as side products along with tube, tyres etc.
Many Vulcanizers use Sheet of different brands which are easy and they say it is cost
effective.

SDMIMD, Mysore 25

Chapter VII Competitors Analysis

7. 1 INTRODUCTION
For any business, there is always a set of players who control the market. Any firm which
wants to enter into a business must understand those players to make plans accordingly. In
tube & tyre repair market too there are a number of well-established and experienced players.

Chart (n): The market share of the competitors in the surveyed market
The pie chart shows that the majority, i.e. 64% of the market share is covered by the OMNI
Brand (Unipatch Rubber Limited, Delhi) for tube patches. For the tyre patches there is no
such market leader, so there is lot of opportunity in tyre patches. Kwik brand has 67% of
market share in tubeless patches (strips) and Omni has 24% of market share in this product
category. Others include all the local brands, duplicates etc.
7. 2 UNIPATCH RUBBER LIMITED (OMNI)

Business Aspects Related Information
1. Business Type Exporter, Manufacturer, Supplier
B2B and B2C Segments
Retail sales through a network of over 350 Distributors
OMNI
64%
Othe
rs(5)
36%
Tube Patches
No
Name
32%
OMNI
23%
Fix It
18%
Diam
ond
18%
Other
s(4)
9%
Tyre Patches
Kwik
67%
OMNI
24%
Others
(3)
9%
Tubeless strips
SDMIMD, Mysore 26

& 6000 Dealers
Institutional sales to buyers like Indian Army, Maruti
Suzuki, Ashok Leyland, Tata Motors etc.
Tyre companies like Michelin, Bridgestone, Apollo,
Apollo International
Government Sales to State Transport Undertakings like
Delhi Transport Corporation, APSRTC etc
2. Year of
Establishment
1983

3. Product Range

Tyre & Tube repair patches
Solvents & Adhesives
Retreading material
Allied Tools & Accessories
Curing Bags, Envelopes, Tubes and Flaps

4. Standard
Certification

ISO 9001:2008

5. Export Markets East Africa, Middle East, SAARC Region & other
neighbouring countries
6. Technology
Adopted
Latest ECC v6.0 enterprise resource planning software from
SAP to seamlessly integrate our operations across
three manufacturing facilities with the latest state of
the art technology
an in-house R&D centre
21 sales offices across India
7. Manufacturing
Facilities
Bhiwadi (Rajasthan)
Gwalior( Madhya Pradesh)
Nalagarh(Himachal Pradesh)
These facilities employ a total manpower of over 600 workers
and are equipped with the state of art machinery and tools. Each
SDMIMD, Mysore 27

plant has a fully equipped testing lab, headed by an experienced
rubber technologist.
8. Partners Tech International, USA ( In-house R & D Support)
9. Sales &
Distribution
The Indian Market is divided into 4 zones, with each zone
headed by an Area Manager, who reports to the GM (Sales).
The Global Market is divided in regions with the region sales
head reporting to the GM (Exports).
North Branch: Based at New Delhi it covers the states
of J ammu & Kashmir, Himachal Pradesh, Punjab,
Haryana, Rajasthan, Delhi, Uttar Pradesh and
Uttrakhand.
East Branch: Based at Kolkata (West Bengal), it covers
the states of West Bengal, Orissa, Bihar, J harkhand and
the North Eastern states comprising Sikkim, Assam,
Arunachal Pradesh, Nagaland, Meghalaya, Manipur and
Tripura.
West Branch: Based at Mumbai (Maharashtra) , it
covers the states of Gujarat, Maharashtra, Madhya
Pradesh, Chhattisgarh, Goa, Daman & Diu.
South Branch: Based at Bengaluru, it covers the states
of Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and
Pondicherry.

7. 3 KWIK PATCH LIMITED, CHENNAI

Business Aspects Related Information
1. Business Type Manufacturer, Supplier and Exporter
2. Year of
Establishment
1987

SDMIMD, Mysore 28

3. Product Range

Tyre Puncture Tools & Accessories
Puncture Tyre Repair Machine
Tubeless Tyre Repair Patches
OTR Tyre Repair Patches
Tyre Plug Repair Patches
Tyre Retreading Tools
Conveyor Belt Repair Patches
Tyre Repair String
Tyre Chemicals
Wheel Weight
Precured Tread Rubber

4. Standard
Certification

ISO 9001:2008 certified

5. Export Markets Sri Lanka, Malaysia, Singapore, Indonesia, Thailand, Hong
Kong, China, Middle East, Africa, Vietnam and South
America in addition to INDIA.
6. Technology
Adopted
Modern machinery and technology in all their
manufacturing units.
Qualified and trained personnel ensure best quality
products.
Rigorous inspection and testing procedures
Constant feedback from collaborators.
7. Manufacturing
Facilities

Guindy, Chennai
8. Partners J oint venture with Patch Rubber Company
(www.patchrubber.com) which is a division of the US $ 1.1 B
Myers Industries of USA (www.myersind.com).
SDMIMD, Mysore 29

9. Sales &
Distribution
Strong distribution channel i.e. Capable of supplying all the
requirements for retreading and repairing of tyres / tubes /
wheels. Kwik products are widely distributed in all parts of
India including State Transport Undertakings.

SDMIMD, Mysore 30

Chapter VIII Results and Discussion

The research has resulted in the following outcomes which will help the organization in not
only understanding the market but also in designing the strategy for introducing Mypol
patches for tube, tyre and tubeless tyres.
8. 1 SWOT ANALYSIS
External Environment
Opportunities
Potential to become market leader by increasing brand awareness of Mypol patches.
Very huge tube and tyre repair market
Threats
Local and experienced players in the market
Duplicate patches of well-known brands which are available at low cost.
More than 60% of market share of OMNI.
Internal Environment
Strengths
Business Experience
Brand value
Financial Strength
World Class Production
Commitment on high quality products.
Market leader in butyl tubes
Human Capital
Strong distribution network.

SDMIMD, Mysore 31

8. 2 IMPORTANT FINDINGS

Price
Respondents are satisfied the price of the current branded patches. To gain initial
foothold in the market it is recommended to launch a product with 2-5% discount
compared to the competitors prices to gain fast response of the price sensitive
customers.
Market Response
With approx. average 50% of the customers for all the three regions responding
positively and not sure to a new supplier, it is the best time to take advantage of the
optimism among the customers.
Brand
Mypol needs to take advantage of its brand value by focusing on this market. This
market promise huge scope and premium pricing for the brands.
8. 3 RECOMMENDATIONS

Initially concentrate on south regions where company has its strong operations.
Initially push strategy seems to work where people from the company can go and visit
vulcanizers and dealers, give them product at a discounted price or some initially free
sample to try. Peer influence in deciding the brand is significant. Later get them
connected to the dealer who can provide them the product whenever they want.
Do a detailed study on the strategy, product launch promotional techniques and
distribution channel of the competitors.
Promotional activities involve organizing events for dealers and
vulcanizers/mechanics and provide them the tools, patches, supply patches along with
Mypol tubes and other related products, because they are interested to come only if
they get any advantage and also some other promotional activities done by the
company like giving dairy, key chain, wall clock etc.
Credit facilities seem to play an important role, but now no company gives credit to
the dealers so dealers look only for discounts. So company should try to extend its
credit period or giving discounts after analysing the cash flow of the company.
SDMIMD, Mysore 32

8. 4 COMPETITION & STRATEGY
The competition in any business can be segmented in the following classes:-
Market leader:
It is the company which commands the majority share of the market. It has high brand value
and charge premiums for it. It has efficient and effective production, marketing and
distribution channels.
Market Challenger:
It is the company which holds second largest share in the market. It has plans to topple the
market leader.
Market Followers:
They wish to maintain their market share and not rock the boat. The hypothetical market
structure classifies the competitors in the following segments:

Initially it is recommended that in order to enter this market and keeping in mind the
strengths and weaknesses of Mypol, to aim to be a market follower. This will help it to gain
strong footholds in the market at first. In the latter stage, that is after gaining experience in
the market the company can target to be a market challenger.
Now, the following strategy is recommended as a market follower:
Market Penetration Approach Make people Try
Focusing on growth strategy by emphasizing current products in current markets, because
thoroughly developing and exploiting the knowledge and expertise in a specific market with
known products.
Offering incentives for increased use: Attracting your competitors customers: You lure
customers away from your competitors by establishing differentiation between yourself and
them, increasing advertising efforts, or cutting your prices.
OMNI Market Leader
Kwik, Bond Market Challenger
Pearl,Vultec,Mahant,Best etc Market Follower
SDMIMD, Mysore 33

Attract nonusers to buy your products: This process can be done by offering trial uses of
products, adjusting the price up or down, and promoting other uses to attract these customers.
(mystrategicplan)
Innovative Imitation:
Theodore Levitt highlighted the concept of innovative imitation. This strategy of product
imitation might be as profitable as a strategy of product innovation. The interested firm can
study the product of the leader and make some improvements and launch in the market. This
calls for experimenting with the product of the competitors. It calls for using the strengths of
R&D department.
Now in the second stage, the company can target to be a market challenger and follow the
following strategy:-
Frontal Attack: In this strategy the attacker matches its opponents product,
advertising, pricing and distribution. The principle of force says that the side with the
greater resource will win.

SDMIMD, Mysore 34

Chapter IX Conclusion

Patches are one of the essential consumables by vulcanizers in tube and tyre repair industry.
The quality, price and quantity are the major attributes governing the buying behaviour of the
vulcanizer. Dealers sell all type of brands and even duplicate patches to the vulcanizers.
Mypol has to influence the vulcanizer in buying the Mypol patches.
Pune is one of the developed industrial hubs of India. It has positive investment climate with
institutions supporting it. In context of tube and tyre repair industry, it holds special
prominence since recent statistics shows vehicle population in Pune is more than 35 lakh
(DNA) out of this 48.5% (Indiatimes) are two-wheelers it is because of poor public transport.
Belgaum and Hospet are tier-II cities which has average market condition. Hospet
vulcanizers and dealers are basically dependent on mining vehicles. Mypol has its own
marketing and distribution network in all these three cities. By the help of this it can provide
a platform for Mypol to open its wings and should go for the launch of patches.
Mypol has financial, operational and marketing capabilities to create a mark in this business.
So it can positively enter and ensure success.
The overall response of the market from the research is highly optimistic. There is a gap for a
new player to fill it as shown by majority of the response of the respondents to deal with a
new supplier.
The report presents the response of vulcanizers and dealers on various parameters. This will
help the organisation to have pragmatic view of the market. The study has revealed the value
expectation of the customers in the tube and tyre repair market.
It is recommended that the firm should target to enter the market as a follower and gain
experience and then expand its operations to become a leader.
At last, the report makes an attempt to open new avenues for the organisation. It is expected
that taken decisions in this regard will go a long way to bolster the operations of MYPOL to
enable it to become more prosperous and admired brand.

SDMIMD, Mysore 35

BIBLIOGRAPHY

Dictionary, A. (n.d.). http://www.marketingpower.com/. Retrieved from
http://www.marketingpower.com/_layouts/dictionary.aspx?dletter=m
DNA. (n.d.). Retrieved from http://www.dnaindia.com/pune/1816794/report-soon-city-vehicle-population-to-
cross-35-l-mark
http://www.entrepreneur.com. (n.d.). Retrieved from entrepreneur:
http://www.entrepreneur.com/encyclopedia/market-research
Indiatimes. (n.d.). Retrieved from http://articles.timesofindia.indiatimes.com/2013-03-
21/pune/37901879_1_pune-district-pune-office-pune-scores
Kotler, P. (2012). Marketing management. In 13th Edition. Pearson.
Kwik patch. (n.d.). Retrieved 06 2013, from
http://www.google.co.in/url?sa=t&rct=j&q=kwik%20patches&source=web&cd=1&cad=rja&ved=0CCk
QFjAA&url=http%3A%2F%2Fwww.kwikpatch.com%2F&ei=LNbGUc7GOMGIrQem2oDACA&usg=AFQjC
NEvSfrw33FGsCXiCOF2vEv7v1bqaQ&bvm=bv.48293060,d.bmk
mystrategicplan. (n.d.). Retrieved from http://mystrategicplan.com:
http://mystrategicplan.com/resources/choosing-a-market-penetration-
strategy/#sthash.zyh78Xmj.dpuf
OMNI. (n.d.). unipatch. Retrieved from www.unipatch.com: http://www.unipatch.com/home.html
Rubber patches. (n.d.). Retrieved 06 2013, from http://www.patchrubber.com/tire_repair/index.html
Rubin, L. a. (2011). Statistics for Management. Pearson.

SDMIMD, Mysore 36

APPENDIX

SDMIMD, Mysore 37

QUESTIONNAIRE FOR VULCANIZERS/ PUNCTURE SHOP MECHANIC
Name of the shop ________________________ Name of the Person ________________________________
Age ______ Experience (In Yrs.) ______ Contact No ___________________ Area_________________

1. Are you a Mechanic Vulcanizer Both

2. What kind of vehicles you do the patches work?
2 wheelers 3 Wheelers 4 Wheelers >4 Wheelers

3. Will you do the repair (Patch Work) for
Tube Tyre Tubeless All

4. Which do you think will have more demand in near future?
Tube & Tyre patches Tubeless patches

5. Would you prefer
Local rubber patches Branded rubber patches

If Local Rubber Patches, What do u prefer while buying these (please )
Cost Packaging
Easily Available Quantity
Traditional method (tube rubber) Quality
Others, Please Specify

If Branded rubber patches, which brand you are using now?

6. Why do prefer these brands? { Rate (1) Least Important (2) Neutral (3) Important (4) Very
Important }
Attributes 1 2 3 4
SDMIMD, Mysore 38

Price
Quality
Ease of Availability
Packaging
Size Availability
Others, please Specify

7. What is maximum Price range, you would prefer while buying patches?

8. Are You Satisfied with the Price level of the patches and its quality? {1. Not Satisfied 2. Neutral 3.
Satisfied}

9. Why do Patches Fail?

10. What factors/features are more important for Patches?
1.
2.
3.

SDMIMD, Mysore 39

11. How many punchers do you repair daily?

No. of punchers Tubes Tyres Tubeless
< 5
5-10
11-20
21-40
>40

12. What are the charges for carrying out an activity of repairing a puncture?
Type of vehicle Tubes Tyres Tubeless tyres
Bicycle
Scooter/Autos
Bike
Car
Bus/ truck

13. What are the sizes and shape of patches most preferred and fast moving?
(1) Less used (2) moderately used (3) Mostly used
Shapes and Sizes 1 2 3

Dimensions & Observations :
SDMIMD, Mysore 40

14. Would you prefer using Whole patch sheet? Yes ( ) No ( )
Why? ___________________________________________________________________________________

15. Do you use same brand of bonding gum/vulcanizing Cement for the same branded patches?
Yes No Sometimes
If Yes, _________________________________________________
If No, __________________________________________________

16. Where do you buy patches?
Retailers Wholesale Dealers Others _______________
Address:
17. If new brand coming up with the entire feature you mentioned above. Would you prefer buying it?
Response Tubes Tyres Tubeless
Yes / No / Not Sure

Response

18. In which season you get more no. of punctures to be repaired?
March-June July-November December-February

19. Rank the vehicles in terms of frequency of punctures (1-being most no. of times and 3- being the lowest)?
Bicycle Scooter Bike Car Bus/truck

20. What is the price per box/pouch or per piece?
Tube Tyre Tubeless

SDMIMD, Mysore 41

21. How many boxes of patches you buy every month?
Tube Tyre Tubeless

22. How many pieces are there in each box?
Tube Tyre Tubeless

23. Are the patches being supplied along with vulcanizing cement/Bonding gum? YES ( ) NO ( )

SDMIMD, Mysore 42

QUESTIONNAIRE FOR RETAILERS AND DEALERS
Name of the Shop ______________________________ Name of the Person ___________________________
Age ______ Establishment _______ Contact No ___________________ Area_________________________

1. Are you Retailers Wholesalers Both

2. Which brands of Patches do you have currently?

3. Which brand of patch do you prefer the most to the customer?

4. Which is the Customer Brand Preference?

5. What are the Complaints you get fromthe Customers regarding the Rubber Patches?

6. What are the reasons for preferring some specific brand? {1. Least imp 2. Moderately Imp 3. Most
imp}
Reasons Rate

1 2 3
Price
Quality
Availability
Packaging
Range
Replacement

SDMIMD, Mysore 43

7. What is the selling price for patches?

8. What does a customer looks for while buying a repair patch? {1.Least imp 2. Moderately Imp 3. Very
Imp }
Reasons For tubes For normal tyres For tubeless tyres
Price
Quality
Availability
Packaging
Range
Replacement
Others(mention)

9. How many Patches do you sell each month? (Approx., or which sold Most?)
Tyre Patches Tube Patches Tubeless Patches

10. Do Customer Seek your suggestion as to the brand they can buy? Yes ( ) No ( )
If yes, Then How many Percentage (%) _____________

11. Please rank the major factors that you take into considerations for stocking patches?
Note: 1. High 2. Medium 3. Low

Customer Demand __ Availability __ Packaging __
Profit Margin __ Incentives __ Performance __
Advertisement __ Brand Awareness __ Credit Period __

12. What offers and Support fromthe manufactures that influences your purchase of new brand?
1
2
3

SDMIMD, Mysore 44

13. R u satisfied with the profit Margin/ Current Sales for Patches? {1. Dissatisfy 2. Neutral 3. Satisfy 4.
Highly Satisfy}

For Tube Tyre Tubeless

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A Market Study on rubber patches for Tube, Tyre and Tubeless Tyres

(Pune, Belgaum and Hospet)

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