Questionnaire

I Arti Singh, undergoing Major Research Project as part of our curriculum. Kindly fill the
questionnaire given below on a scale of 1 to 5 where 1 is indicating minimum agreement and 5 is
indicating Maximum agreement. The information received will be kept confidential and used for
academic purpose only.

Strongly Disagree Disagree Neutral Agree Strongly Agree

1 2 3 4 5



1. Most preferred bank for you?

a) Public b) Private

2. Specify name of bank __________________________.

3. Which type of account do you have in the bank?

a) Saving b) Current c) Demat

Section A

1. Brand image is the selection criteria for opening account with bank.

1. 2. 3. 4. 5.

2. Location of my bank is convenient.

1. 2. 3. 4. 5.

3. I have open account in this bank because for personal relationship with any of the
employee.

1. 2. 3. 4. 5.

4. Tangible material (brochures or statements) are associated with the services will be
visually attractive in an excellent bank.

1. 2. 3. 4. 5.

5. My bank gives good interest rate on saving account?

1. 2. 3. 4. 5.



6. My bank composes competitive service charges.

1. 2. 3. 4. 5.

7. My bank provides various facilities like ATM, Internet banking and M-Banking facilities.

1. 2. 3. 4. 5.

8. My bank allows me to open an account with Zero balances.

1. 2. 3. 4. 5.

9. My bank doesnt charge unnecessary for maintaining minimum balance in account.

1. 2. 3. 4. 5.

10. My bank provides good credit facilities.

1. 2. 3. 4. 5.

11. My bank provides ATM service in multiple locations.

1. 2. 3. 4. 5.

12. My bank provides safety of my funds and lockers.

1. 2. 3. 4. 5.

13. My bank has multiple branches in India.

1. 2. 3. 4. 5.

14. Infrastructure of my bank is attractive and friendly.

1. 2. 3. 4. 5.

Section B


1. Employee at my bank will be tidy in appearance.

1. 2. 3. 4. 5.

2. My bank staff attitude is friendly.

1. 2. 3. 4. 5.



3. The staff of my bank always enthusiastic to help customer.

1. 2. 3. 4. 5.

4. Staff of bank will give quick services to customers.

1. 2. 3. 4. 5.

5. My bank staff handle my problem properly.

1. 2. 3. 4. 5.

6. Employee of my bank are have knowledge to answer my quarries.

1. 2. 3. 4. 5.


Section - C

1. When bank promises to do something by a certain time they will do so.

1. 2. 3. 4. 5.


2. When I am having any trouble my bank taken series interest to solve the problem.

1. 2. 3. 4. 5.

3. Bank will make available their services at the time they assure to perform so.

1. 2. 3. 4. 5.

4. Bank persists on error free proceeding.

1. 2. 3. 4. 5.

5. My over all opinion about my bank is good.

1. 2. 3. 4. 5.

6. I am satisfied with my bank.

1. 2. 3. 4. 5.


Thank You For your response