1

Questionnaire for retailers:

Name of the respondentContactNo
Address.
Gender: male/female

1. Do you stock Amul milk?
a. Yes
b. No
2. If yes, do you get sufficient stock of Amul milk?
a. Yes
b. No
3. How did you come to know about Amul milk?
a. through Distributors
b. through Customers
c. through Advertisements
d. through Other Retailer

4. If yes, do you get sufficient stock?
a. Yes
b. No
5. How much stock do you keep?
a. 10 packets
b. 20 packets
c. 30 packets
d. More than 50 packets
6. What size of the milk packets do you prefer to store?
a. 250 ml
b. 500ml
c. 1 lit
d. 5 lit


7. If no, why dont you stock Amul milk?
a. Absence of packing date
b. Low margin
c. No replacement for leakage
d. Low distribution


2

8. Which is the most prefferd milk brand that you stock?
a. Amul
b. Godavari
c. Vikas
d. Rajahans
e. Khatif

9. How much profit do you get on other milk products?
a. More than Amul Milk
b. Less than Amul Milk
c. Same as Amul Milk
d. No profit
10. From where do you get Amul products?
a. Distributors
b. Suppliers
c. Manufacturer
d. Wholesalers
11. Are you satisfied with Amul milk distributor?
a. Yes
b. No






Questionnaire for consumers:
1. Do you consume milk?
a. Yes
b. No

2. What is your frequency of buying milk?
a. Daily
b. Once in 2-3 days
3

c. Once in 4-6 days
d. Once in a weak.

3. What would be your daily purchase of milk and milk products?

a. Less than 1ltr
b. 1 to 2 ltr
c. 2 to 4 ltr
d. more than 4 ltr

5. You buy:
a. Branded milk products
b. unbranded milk products
c. Both branded and unbranded milk products

6. If you buy unbranded milk products then what kind of purchase you make
a. Packed
b. loose

7. Rank the following companies in order of your preference towards the milk products they
cater
No two brands should receive the same rank number
Brand rank order
a. Amul
b. Nestle
c. Mother dairy
d. Purabi dairy
e. Hatsun
f. Britannia

8. If youre preferred brand is not available, will you purchase other brand?
a. Yes
b. No

If yes, then would you purchase Amul milk?
a. Yes
b. No


4

10. How do you consider the following as factors while purchasing pouched milk (rate from
1-5 where 1= very poorly considered , 2= poorly considered, 3=indifferent, 4= strongly
considered, 5= very strongly considered)
Scale
Factors
1 2 3 4 5
Brand
Taste
Price
Perish ability
Offers
Availability
of substitute
products

Size of the
shop