JAMES EJES

MELU
PROFILE
• Founding member and Marketing Director of iPower
Property, Inc.
• Founding member and Director of MIND SKILLS, Inc.
• Former President of iBrains Technologies Inc.
• Former President of iConcept, Inc.
• Marketing & Ops Consultant for Fast Tech Security
Management, Inc.
• Former Product Manager of Long Distance Services Retail of
BayanTel.

James has extensive experience in Marketing, Retail, and

Customer Relations
Management.

Founded a Non-Government Organization MIND SKIL LS that

address the need to improve student’s memory skills that will
help them elevate their academic performance.

He authored an International Prepaid Card for Bayantel that

helped increase their market share in Long Distance Services.

Student of Dr. John Maxwell on his High Impact Team Seminar

conducted last
2004 of September.

Student of Mr. Francis Kong – Well known Business Inspirational

Speaker on his
Personal Excellence Seminar conducted last

September 4,2009. Currently taking a course on

Global Leadership Center in C C F.

 JAMES EJES MELU
45 Milflores St. Twinville Subd. Concepcion Marikina City.
Mobile # 63-0918-685-2647; Landline # 63-02-998-2515
E-mail address: jamesmelu@yahoo.com / jamesmelu@gmail.com

Business Principle: “Business does not exist in order to make a profit. It exists in order to
benefit society. Profit is simply society’s reward for the job well done.” – Konosuke
Matsushita

WORK EXPERIENCE

iPower Property, Inc.

(March 30, 2009 to date)

Marketing Director/Founding Member
 Prepares Business Processes and Systems.
 Promotes partnership with other real estate developers.
 Conducts training for our sales force.
 Monitors sales activities.
ACHIEVEMENT:
 Sold out our first project in Green Estate, Guiguinto Bulacan

iBrains Technology Corporation

(August 19, 2008 to March 30, 2009)

President
 To develop and maintain a positive company image and positive relations between the
company and key customers, vendors, and regulators.
 To develop in conjunction with the managers of the company, plans for the growth and
development of the company and the expansion or improvement of company facilities.
 Monitors and develops the annual budget for approval by the Board of Directors.
 Ensures that company operations comply with all applicable laws and regulations.
 Develops, monitors, approves and implements policies and procedures appropriate to the
operations of the company.
 Serves as the final authority for employee relations and personnel matters; has ultimate
authority for all hire/fire decisions, compensation and disciplinary actions.
 Handles negotiations with outside parties on behalf of the company.
 Oversees all operation areas of the company through supervision of all vice-presidents,
directors and managers.

FAST TECH SECURITY MANAGEMENT, INC.

(February 15, 2008 to date)

Marketing Consultant
 Responsible for the conceptualization and implementation of all external/internal
marketing plans and strategies to support achievement of the company’ vision, mission and
goal.
 Implement, monitor and review the progress of marketing strategies and provide action
plan on key areas that needs improvements.
 Presents monthly reports to Board of Directors of the organization’s financial standing,
milestones and revenue target status.
ACHIEVEMENT:
 Generated 60% of the total security postings of the company.
 MINDSKILLS, Inc. (Non-Profit Organization)

(June 16, 2007 to Aug 19, 2008)

Marketing & Operations Director, Founding Member
 Identifies and implement organization’s mission, goals, objectives and policies
 Responsible for the conceptualization and implementation of all external/internal
marketing plans and strategies to support achievement of the program’s vision of developing
Smart, Transformational, Active & Righteous leaders in our country and to help attain
program’s sustainability.
 Responsible for the certification process of the Program’s Specialist/Trainers.
 Monitor and review the progress of marketing strategies and provide action plan on key
areas that needs improvements.
 Presents monthly reports to Board of Directors of the organization’s financial standing,
milestones and revenue target status.
ACHIEVEMENT:
 Facilitated successfully our initial project in Jesus Church Parang Marikina members.
 Facilitated successfully our project for CCF TMA Home School Parents and Students
 Facilitated successfully our workshop for students in Aurora Province sponsored by
World Vision.

iBrains Technology Corporation

(October 30, 2006 to June 15, 2007)

General Manager
 Identifies and implement company’s mission, goals, objectives and policies
 Coordinates with department manager to determine the business goals and targets
 By example and direction, leads the department managers in achieving the business
goals and targets.
 Assists in implementation of strategies designed to achieve these goals and targets
 Supervise reviews of effectiveness of strategies and initiates necessary improvements to
achieve the company’s targets and business goals.
 Represent company in various capacities, business relationship with other companies.
 Identifies and implement action plan and marketing strategies to achieve revenue targets
 Enhance the Hardware / Software services delivery to make it competitive and profitable
business.
 Enhance people management skills thru Line of Business.
 Explore ways to increase revenue
 Closely monitor the company’s operations in all areas, and implement actions plan as
needed
 Design, Plan and Develop advertising campaigns and programs that will create customer
awareness of the company services, such as WEB services, Hosting, Email services, Software
services and hardware services. etc.
 Monitor and review the progress of marketing strategies and provide action plan on key
areas that needs improvements.
 Identify and work closely on potential market for business growth.
 Act as account executive to manage and maintain the accounts and to provide solutions
for client’s requirements
 Presents monthly reports to Board of Directors of the company’s financial standing,
milestones and revenue target status.
ACHIEVEMENT:
 Maintain strong customer relations management with our major clients (SMART & IBM)
 Exceed Service Level Expectations as a result, our area of responsibilities expanded in
South and North Luzon.
 SMARTER PROGRAM (NON-GOVERNMENT ORGANIZATION)

(August 14, 2006 to October 30 2006)

Marketing Director & T raining Consultant
 Responsible for the conceptualization and implementation of all external/internal
marketing plans and strategies to support achievement of SMARTER Program vision of
developing Smart, Transformational, Active & Righteous leaders in our country and to help attain
SMARTER Program sustainability.
 Responsible for the certification process of SMARTER Program Specialist/Trainers.
 Prepares Grant Proposals to tap resources from Foundations that provides grants to
NGO’s.

CONVERGY’s

(February 24, 2006 to August 14, 2006)

Customer Service Representative - Inbound
Account: DIRECTV
 Inbound – Facilitate customer requests, upgrades, complains and troubleshoots minor
technical concerns.
o Target Market: ABC Clients – U.S. base.

ICT Group

(December 28, 2005 to February 21, 2006)

Call Center Agent – Outbound
Account: MBNA – Credit Protect
 Outbound calling – Up-sells Credit Protection Plan to MBNA’s existing clients.
o Target Market: AB Clients U.S. base – Toughest Account in ICT Group.

PHILAM LIFE INSURANCE

(October 27, 2005 to December 27, 2005)

Financial Consultant
 Prepares long-term financial program under life insurance products of Philam to
prospective clients.

GO EXTRA MILE INTERNATIONAL

(February 2005 to September 2005)

Network Entrepreneur
 Build a Network of Consumers, Retailers and Network Builders.
 Conducts Business Opportunity Meetings and Leadership Trainings – in house.
 Initiate effective retail marketing strategy to group members.
 Build 2,000 members in my organization.

FIRST QUADRANT INTERNATIONAL

(January 2004 to January 2005)

Business Associate
 Build a Network of Consumers, Retailers and Network Builders.
 Conducts Business Opportunity Meetings and Leadership trainings on our team in
o Zambales and in Bulacan.
 Build more than 500 members under my organization.
 BAYANTEL

(October 2002 – January 2004)

Product Manager – Marketing Associate MM Residential Retail Group
Responsible for the conceptualization and implementation of all external/internal
marketing plans and strategies to support achievement of over-all sales revenues and market
share.

 Authored Loyalty Programs like “Chika Cheque” and “Grab a Bag” Promos to help
achieve our Long Distance Revenue targets.
 Responsible for the implementation of Bayan Internet (Post Paid Dial Up internet service)
to our Residential Market.
o Implemented awareness campaign and pro-active selling to our Residential Market.
o Helped achieve our Net Revenue targets for the year 2002.
 Authored “Affordacall” Prepaid International Call Card via Voice Over Internet Protocol.
o Spearheaded the below-the-line marketing campaign of “Affordacall”.
o Helped achieve our Net Revenue targets for the year 2002.

(October 2000 – October 2002)

Marketing Asssistant LDS Retail
Responsible for the implementation of all external/internal marketing plans and strategies
to support achievement of over-all sales revenues and market share.

 Responsible for Tri-Media and Below-the-Line advertising.

o Responsible for the TV Commercial launch of 1237-00 Bayan Collect sa Amerika
 (Commercial Talent: Ai-Ai de las Alas).
o Responsible for the Occasion Prompting BayanTel 123 Long Distance Service
Print
 Ads.
o Responsible for the TV Commercial placement of "Bayani" (Commercial
Talent: Bayani Agbayani) $0.40 IDD rate per minute anytime of the day,
anywhere in the world.
o Responsible for the Below-the-Line implementation of BayanTel’s premium phone
service in the game shows, “Game Ka Na Ba?” “The Weakest Link” and “Who
Wants to be a Millionaire”.
o Responsible for the Below-the-Line implementation of Project Kumustahan
 International Pre-paid Call Card.

 Implemented and analyzed effects of Long Distance rate per minute increase/decrease.
o Responsible for the Operator Assisted Service rate increase. Effective February 3,
 2001
o Responsible for the implementation of P2.99 National Direct Distance (NDD)
Rate Reduction in Southern Mindanao BayanTel Local Exchange Carrier (LEC)
Area. Effective June 15, 2001.
o Initiated the NDD rate increase in Bicol. Effective February 10, 2002.

 Regularly reports and presents findings of analysis of Long Distance Service Monthly
o Performance under Residential Market segment.

 Analyzes Marketing Research for BayanTel’s Long Distance Service.

 Prepared 2000 and 2001 Annual Report for BayanTel’s Long Distance Service.

 Prepared 2002 Budget for BayanTel’s Long Distance Service.

 Collated data and analyzed results of promos.

o Responsible for the Instant Gratification Promo of Long Distance Services that
runs from March 20 to December 10, 2001.
  Prepared Business Case for BayanTel’s New IDD prepaid call card under Voice over
o Internet Protocol (VoIP) platform.

 Sets pricing and profit margins for the New IDD prepaid call card service of BayanTel.

 Spearhead the development, advertising, and promotions of new LDS services.

o Initiating BayanTel’s LDS new projects:
 New IDD prepaid card – Launched: June 2002
 Visa Application through premium phone service – Launched: March 2002
 Other Premium Phone Service projects, such as Legal counseling, Dating
Game and other game shows.
 New TV commercial campaign for 1237-00 Bayan Kollect sa America at
Canada; Launched: August 2002

ACCOMPLISHMENTS:

• Authored International Prepaid Long Distance Card that helped meet our target revenue for
2001.

• Helped achieve 13% in Domestic Long Distance Volume Minutes Actual for the year 2001
over 2001 Forecast.

• Helped achieve 36% in International Long Distance Volume Minutes Actual for the year 2001
over 2001 Forecast.

• Helped achieve 31% in Domestic Long Distance Net Revenue Actual for the year 2001 over
2001 Forecast.

• Helped achieve 53% in International Long Distance Net Revenue Actual for the year 2001
over 2001 Forecast.

2000(January - October)
Ever Gotesco Bayan Center (Officer In Charge) Customer Service Representative

 Supervise over-all Bayan Center operations in the absence of Branch Manager.

 Handles Request & Complaints of walk-in clients
 Handles reports and follow up of Billing Complaints
 Handles reports and follow up of Technical Complaints
 Handles daily, weekly sales reports
 Handles Caller ID retail sales reports
 Cashiering

1999(April - December)
SM CITY CAR PARK (Officer in Charge) Customer Service Representative

 Supervise over-all Bayan Center operations in the absence of Branch Manager.

 Handles Request & Complaints of walk-in clients
 Handles reports and follow up of Billing Complaints
 Handles reports and follow up of Technical Complaints
 Handles daily, weekly sales reports
 Handles cards retail sales reports
 Cashiering
 1998-1999(September- April)
Valenzuela (Officer in Charge) Customer Service Representative

 Supervise over-all Bayan Center operations in the absence of Branch Manager.

 Handles Request & Complaints of walk-in clients
 Handles reports and follow up of Billing Complaints
 Handles reports and follow up of Technical Complaints
 Handles daily, weekly sales reports
 Handles cards retail sales reports

1998(April-September)
Malabon, MM. (Officer in Charge) Customer Service Representative

 Supervise over-all Bayan Center operations in the absence of Branch Manager.

 Handles Request & Complaints of walk-in clients.
 Handles reports and follow up of Billing Complaints
 Handles reports and follow up of Technical Complaints

1996-1998(August-April)
Aurora Blvd., Q.C., MM. (Group Coordinator) Customer Service Representative

 Handles request & complaints of walk-in clients.

 Handles reports and follow ups of billing complaints
 Handles Spot Checking of Newly Processed Applications
 Handles Monitoring New Installation Status
 Assist in the daily Bayan Center operations as Group Coordinator

CHURCH RELATED ACTIVITIES:

LAYMAN – PAT HFINDER P.S.B.A. (Bread Of Life affiliated) (1992 – 1996)
 Conducts weekly Bible studies for more than 50 members.
 Facilitates Review Program to help maintain above average grades among
 Pathfinder Members.
 Facilitates Student Center (near P.S.B.A. school). This comes with indoor sports and
review center. Used as a tool for evangelism.

EDUCAT ION

PAMANTASAN NG MAKATI (2000-to date)

MASTERS ON BUSINESS ADMINISTRATION (MBA)

PHILIPPINE SCHOOL OF BUSINESS ADMINISTRATION (1992-1996)

BSBA - Major in MANAGEMENT

MAPUA INSTITUTE OF TECHNOLOGY (1989-1992)

MECHANICAL ENGINEERING

ROOSEVELT COLLEGE - LAMUAN (1985-1989)

HIGHSCHOOL

ROOSEVELT COLLEGE - LAMUAN (1979-1985)

ELEMENTARY
SKILLS PROFILE

Specialized Skills :
• Mnemonics – Memory Skills.
• Business Concept Development.
• Marketing and Management skills.
• Basic Leadership skills.
• Network Building.
• Grant Writing skills.
• Analyze Marketing Research.
• Knowledge on Basic Telephony.
• Computer proficient in:
SOFTWARES:
WORD PROCESSORS:
MS W ORD
SPREADSHEETS:
MS EXCEL
GRAPHIC PRESENTATION:
VISIO, POW ERPOINT, INSTANT ARTIST
NETWORKS:
ORACLE, LOTUS NOTES E-MAIL, INTERNET
Communication/Interpersonal Skills :
• Strong Customer Focus – Able to meet consistently our Service Level Agreements (SLA)
with both internal and external customers.
• Diplomatic - Able to pacify IRATE clients.
• Responsive - Able to identify the needs and requirements of customers based on
precedents.
• Training skill – I was tasked to train new Customer Service Representatives.
• Team Player – I can relate well to people from all parts of the organization and can gain
their trust and support.
General Skills :
• Multi-tasking - Able to handle multiple transactions and reports.
• Have a sense of Urgency – I am willing to work extra hours to accomplish a goal.
• Strong attention to details.
• Problem Solving & Decision-Making Skill.
• High tolerance for stress.
AWARDS AND RECOGNITIONS
• Service Quality Improvement Teams (Sept. 10, 1999)
• Huli Ka Doing Good Award 98
• One Quarter Bayani ng Attendance 97
• Quarter Early Bird 97
• Huli Ka Doing Good Award 97
• Bayani ng Attendance April 97 Award
T RAININGS ATTENDED
• Personal Excellence by Francis Kong (September 4, 2009)

• Memory Enhancement Workshop (August 19 & 21, 2006)

• Building Blocks to Sustainable Organization (August 15 & 16, 2006)

• HIGH IMPACT TEAM SEMINAR by DR. JOHN C. MAXWELL (Sept. 15, 2004)
th
• 46 MARKETING STRATEGY AND PLANS by Mr. Josiah L. Go (Nov. 12-14, 2002)

• Project Management Training (September 2001)

• Telescope Training (March 2001)

• Effective Business Writing (November 2000)

• Basic Switching (March 16 to 17, 1999)

• Problem Escalation and Adjustment (December 7 to 8, 1998)

• Service Quality Improvement Teams (August 3 to 5, 1998)

• Bayantel Business Orientation (July 21 to 23, 1998)

REFERENCE:

• Christina Garperio – World Vision employee - 09174628084

• Marwin Pesuelo – Business man - 09239447097

• Edwin Guibao – Chemical Engr. - 09082172122

• Vincent Castillo – Pastor - 09204285659