Semiotics Revolving Around Modi

Semiotics revolving around
Narendra Modi
Semiotics revolving around
Narendra Modi
Hardik Shiroya 201314005
Mitali Sharma 201314003
Palak Sanghani 201314001
Soham Dev 201314008
Semiotics Revolving Around Narendra Modi
1

Contents
Introduction ______________________________________________________________ 2
Personality traits of Narendra Modi ___________________________________________ 3
Narendra Modi as a signifier _________________________________________________ 6
Narendra Modi as significance _______________________________________________ 6
Branding of Modi ________________________________________________________ 11
Modi Merchandise________________________________________________________ 13
Modis icon Swami Vivekananda __________________________________________ 13
Modis association with Swamiji ____________________________________________ 14
History as retold by Modi __________________________________________________ 15
Modis Admiration- Indira Gandhi ___________________________________________ 16
Modi as a Hindu Nationalist ________________________________________________ 16
Distortion of facts by Modi _________________________________________________ 17
Conclusion ______________________________________________________________ 18
Annexure _______________________________________________________________ 19

2

Introduction
Mr. Narendra Modi born on 17 Sept. 1950, son of Mr. Damodardas Mulchand Modi is the chief
minister of Gujarat, India. He was born in a middle class family of Vadnagar. He used to run a
tea stall with his brother. He took his first step in politics by becoming a member of Rastriya
Swayamsevak Sangh (RSS). He, as a young man, joined the Akhil Bharatiya Vidyarthi
Parishad and was involved in the anti-corruption Nav Nirman (Reconstruction) Movement.
He was later nominated as its representative in the Bharatiya Janata Party. He has completed
his masters in political Science from Gujarat University and became a pracharak (campaigner)
of the RSS. Modi was one of the master strategist behind the success of his party. The party
started gaining political mileage and formed a coalition government at the centre. BJP became
a massive political party in power and during this period. Modi was entrusted with the
responsibility of organising two crucial national events, the Somnath to Ayodhya Rath Yatra
of L.K. Advani and a similar march from Kanyakumari to Kashmir in the North. His long
struggle in the politics turned fruitful by becoming the chief minister of Gujarat. By living a
frugal lifestyle and being a workaholic minister, he has turned and developed his state of
Gujarat into great heights. He has achieved a position in the hearts of people, and his
remarkable abilities had led to his selection as a prime minister candidate for upcoming
elections. We have tried to analyze the semiotics behind the Modi charisma spread within the
common masses.

3

Personality traits of Narendra Modi
The most striking personal habit of Narendra Modi is that since teenage he has
been wearing well-ironed and wrinkle-free clothes, He used to fill hot water in
a brass lota and iron his shirt using the vessels heated bottom. He continues to
lay stress on dressing well and judging by his public appearances over the last
couple of years. He owns hundreds of kurtas, all of them tailored by his
favourite tailor in a posh shop on Ahmedabads CG Road. Modis half sleeved
kurtas are now known as modi kurta.

He is in love with the mirror. He poses like a model. He is very conscious of pictures that are
sent out from his publicity office. A few years back he used to like dark colours but now he
experiments. He keeps a comb handy in his pocket all the time. He keeps half a dozen colourful
khes angvastras ready in the back seat of his car, and chooses one according to the crowd he
is addressing.

In closed-door meetings he likes multi-media presentations. He has a flair for technology and
has a child-like enthusiasm for it. In meetings he has displayed that he has a fine sense of
humour.

He fasts all nine days during Navratri every year eating only one fruit a
day during this time.He eschews the Navratri-special thali-meal which is
traditionally allowed once a day. He fasts out of devotion for Goddess
Ambaji, and has changed the landscape of her shrine on the Gujarat-
Rajasthan border. Out of reverence to Ma Amba he has developed a
Shaktipeeth parikrama. It reflects that he is a festive and religious person.

Modi is workaholic. Modi works from 7am till 10pm if
required.He is a leader who is not going to ease his grip on party
politics even if he were to head a ministry. His persistence has
led to his selection as a PM candidate which has been his
staunch aim.
His icon is Swami Vivekanand and he admires Indira Gandhi.
4

Modi was incommunicado when he was 17 and 18. He left his family and went to Rajkots
Ramakrishna mission and to the Belur Math in West Bengal and then to the Himalayas. He
wanted to do something but did not know what. So he travelled and wandered around India.
He is a hard task-master and treats government officers as tools to achieve his political goals.
Even today he is travelling around to explore and experience.

There is no doubt that he played communal politics in the last three Gujarat elections. He is
like most leaders Indira Gandhi to Nitish Kumar- opportunistic, which drives him to play
identity politics for the sake of power. He has won so far because he knows the usefulness and
uselessness of everyone around him. Secondly he recognizes time and its value. He strikes
when its his time and bends otherwise.

He is bound to turn Delhi topsy turvy if he becomes the prime
minister by making everybody work. He will be a dictator who
will ensure all his decisions are implemented. His Jyotigram
Yojna is the best example of how he manages to turn his
dreams to reality. To provide power to all Gujarati
households 24x7 was almost impossible to implement, with the toughest resistance coming
from users of electricity but Modi put his foot down, plugged leakages, stopped theft, and
forced farmers to pay pending bills running into crores of rupees. Modis entire image is built
on and around this achievement after the 2002 riots.

The various hand gestures of Modi had tried to portray his
emotions and behaviour traits. His welcoming gesture of joining
hands reflects his politeness, respect and thankfulness. His
closed fist during the speech displays aggression. His calm and
composed mood is depicted by folded hands. His gesture of
pointing the finger towards opponent is used by him to counter
them. His V sign of fingers stands as the sign of victory and
confidence
This image has been pivotal to construction of an identity of Modi as a hasty and energetic
person.
5

Pictures are more than simply reflection of something. Pictures produce a narrative and confirm
what we already know. The pictures showing Modi with a sword helps us relate him to Shivaji
and the picture showing Modi standing restrained and controlled helps us interpret as Swami
Vivekananda. Such images transform the meanings, help us explore new possibilities and new
identities are forged. Modi has made sure that he has multiple identities and he has thus created
his own myth which intrigues people more.

Modi always tries to create a binary opposition of him as calm and composed to aggressive and
vigorous leader. He uses this to manipulate the crowd according to the situation.

6
Narendra Modi as a signifier

Narendra Modi as significance
Professional Hindu Leader
Development Man
Good Governance Performance
Bold Against Pakistan
One-Man Army
Charismatic and Aggressive Personality
Good Orator
Creative Problem Solver
Festive Person
In the unnamed town in Gabriel Garcia Mrquezs
In Evil Hour, the best way to preserve a secret about
oneself was to write a lampoon of it.
Narendra Modi did something similar with his mask.
Simultaneously real, surreal and hyper-real, the
mask is no mere carnival device. It said there was
something of Modi in each of us, of which the mask is a manifestation. It is a brilliant semiotic
creation.
7

Narendra Modi has mystique and that is why people
are intrigued towards him. Modis public persona is
not affected by his private world. He has never
displayed his family ties. He is one public figure
who is wholly and entirely public.
He is a householder who is committed to Gujarat
and its people. These are the only emotions he displays in public. He uses metaphors of kinship
to describe this commitment.
He chooses to remain aloof and distant. He is a mass
leader who keeps the masses at bay. He does not mingle
with the people; he prefers to function out of the sanitized
environs of his home and the state secretariat. Instead of
conversations, he prefers announcements made from tall
hoardings and public gatherings. His oath ceremony was
conducted in the sardar stadium in presence of a huge crowd.

Modi is an excellent orator as well as a good manipulator. He counters his opponent rigorously,
creates myths through historical sentiments and his gestures convey his aggressiveness. His
sarcastic remarks keep the crowd on the ball. He crafts his speech in accordance with situation,
type of public and place. He tries to create political confusion. For instance, he gives his
interpretation of current scenario and tampers with public emotion. Through his bold remarks
against Pakistan he evokes the patriotism of Indians.

Barthess work is marked by a certain recurring concern for the closure which results from
linguistic ways of seeing. Language always implies a one-sided way of seeing, which selects
certain characteristics as meaningful, and ignores or discards others. This intellectual
imperialism or fascism is built into the nature of language. Every statement prevents
something else from being said. This exclusion is unavoidable.

Another trait of his work is his constant systematisation. He draws up schemes for categorising
the signs and codes with which he works, which can be applied to divide a text, a narrative or
a myth into different parts with different functions. He draws up something like a blueprint of
the areas of discourse he studies, showing how the different parts hold together.
8

In Saussurean analysis, which Barthes largely uses, the distinction between signifier and
signified is crucial. The signifier is the image used to stand for something else, while the
signified is what it stands for (a real thing or, in a stricter reading, a sense-impression). The
signified sometimes has an existence outside language and social construction, but the signifier
does not. Further, the relationship between the two is ultimately arbitrary.

Economic and political developments are done based on good forecasting. Modi has always
delivered at par with peoples expectations showing his visionary abilities. Development of the
sabarmati river front and from economical point of view, organising events like golabal vibrant
submit justifies his good forecasting abilities. Due to Modis festive nature all indigenous
festivals of Gujarat have gone global boosting the Gujarat tourism. For example, internation
kite festival, vibrant garba and rann utsav.

Tata Nano was already going to be a remarkable
part of the automobile industry as the cheapest
car targeted for the common man. Modi thought
it was the best platform to grab limelight and
invited Tata to Gujarat after the controversies in
West Bengal. This shows his opportunist nature.
He proved his good governance efficiency by
ensuring smooth shifting and upliftment of Nano
plant in a short span of time.

9
During Mr Narendra Modis tenure as a chief minister of Gujarat, domestic disturbance like
communalism & riots and terrorist attacks had significant impact on Gujarat tourism. Gujarats
image was spoiled and no one was ready to stay and invest in Gujarat. It was essential for
Gujarat government to convey peace message. Narendra Modi used Amitabh Bachchan as a
signifier, who is a credible, powerful and attractive endorser. Along with Mr. Bachchan, scenic
beauty of Gujarat has played an important role for the tourist in choosing destination.
Government launched a tourism campaign under the name of Khushbu Gujarat Ki which
conveys message Spend few days in Gujarat.

Barthes is an anti-essentialist. He is strongly opposed to the view that there is anything
contained in a particular signifier which makes it naturally correspond to a particular
signified. Theres no essence of particular groups of people or objects which unifies them into
a category or separates them from others.

He is an RSS member, a Hindu nationalist, who follows Vivekanands ideologies and uses his
speeches for promotion. He wants to prove that he is following Swamijis ideologies, which is
totally based on Hinduism, and still he wants to dictate his secular identity.
For instance, there is no such thing as human nature. (This might be taken to mean that
everything ultimately exists in an imminent, extensive plane of being). The division into
categories is always a process of social construction. People dont start off with thoughts or
10
perceptions of objects which they then express in language. The categories of language
determine how people divide up objects into types.

However, he does not mechanically apply Saussures theory. He largely replaces Saussures
term arbitrary with the term motivated. The relationship between a signifier and a signified
is arbitrary only from the point of view of language. From a social point of view, it channels
particular interests or desires. It can be explained by reference to the society in which signs
operate, and the place of the signs within them. Nothing is really meaningless. Signs are neither
irrational nor natural.

Signs are taken to operate on a continuum, from iconic with one strong meaning to users,
through motivated, to the truly arbitrary. They vary along this continuum as to how tightly
defined they are. Most signs have strong enough connotations and associations to be at least
partly motivated. When they are used, they refer back to previous conventional uses.

Modis image was spoiled among the Muslim
community and around the world after the Godhra
riots. To improve his image, he is going to build the
worlds tallest statue of Sardar Patel and name it as
statue of unity to show his faith in communal
unity. Sardar Patel was known for his work of
uniting India during and after independence. By projecting Sardar Patel as a signifier for unity,
he assures the crowd that being a strong admirer of Sardar Patel; he is the next individual who
works for uniting Indians.

One characteristic of Barthess style is that he frequently uses a lot of words to explain a few.
He provides detailed analyses of short texts, passages and single images so as to explore how
they work.

He is trying to realise the masses that the IndoPak partition would have been prevented if Sardar
Patel would have been the Prime Minister then instead of Jawaharlal Nehru. At the same time
he is creating the myth that not to repeat the history again and projects himself as the real
candidate for the Prime Minister of India.
11
Sardar Patel was a farmers son. To make his tallest statue, Modi is asking every farmer to
contribute iron pieces which are used in the fields. Thus he is creating emotional bond amidst
all farmers.
Branding of Modi
With nearly 700 million people eligible to cast their votes, political parties are busy wooing
first-time voters and the country's tech-savvy middle class. The Internet, however, provides a
way to appeal to the youth. Over half of India's 1.15 billion population is younger than 25 years,
and 50 million new voters are estimated to have entered the electorate since 2004. Many first-
time voters are likely to be connected via Internet and mobile phones.

Indian politicians have turned to internet for their social branding among the masses via the
use of various social sites like Facebook, YouTube, Orkut, Twitter etc. Modi is perhaps one of
the few Indian politicians who have embraced technology like no other. From Facebook,
Twitter and now on 3D, the politician spares no efforts to be heard. This has led him to reach
out to the electorate and countrys youth.

Multiplicity in 3D: Modi addressed people in 52 different places in Gujarat and launched into
his anti Congress tirade. This is the first time any politician has used 3D technology for a
political campaign in India. True that Modi spent a lot of money on the campaign, but the
novelty of the campaign was such that even housewives left their tele serials to watch 3D for
the first time. This had created Modi as a brand among the house makers.

Modi hangs out: In yet another first for an Indian politician, Modi hung out on Google + and
answered questions from followers. The 2 hour video broadcast in September on Google+ was
watched by 82,000 people live on Youtube from 116 countries.

Tweet for tat: Modi baits his opponents on Twitter quite frequently, shares
videos and posts instances from his campaign trail. He also has an unofficial
twit army, which readily lynches anyone trying to bring their leader down.
Live streaming online: Modi streams his speech and other important events
on his website live. Modi lovers get to see hear him in his true avatar without
the Television anchors trying to comment on everything he does. He puts up
his campaign schedule online for everyone to see and follow him.
12

Facebooking on the campaign trail: Modi has over million fans on his Facebook page and
engages with his audience quite frequently. Here, he posts videos, pictures and excerpts from
his speeches. His Facebook cover is neatly designed and organized with links to his YouTube,
Twitter, Blog and Updates.

The use of social media has uplifted the image of Narendra Modi and made him famous not
just around the country but across the world. He has used the medium very smartly and created
him as a hot topic, to talk about among the youngsters. Modi is not just a good speaker but also
an intellectual social person who has brought a change in different aspects of branding oneself
by using different ways.

Modi Games
There are more than 25 modi related apps with his speeches,
videos, news updates, games, biography and much more.There are
games liike Super Namo, Modi run and Namo Pocket book. The
objective of the game Modi Run is just to run through the states
and there seems to be no point system. NaMos Pocket Book application is about Narendra
Modi speeches, what NaMo thinks of social issues, common man and overall development.
NaMo wave is growing throughout the country and people of India want to see NaMo as next
prime minister of India. With the help of NaMo
Pocket Book one can listen to NaMos speeches on
different agendas and growth stories from
Education, Naari-Shakti, and Growth &
Achievement.

In the Super NaMo Game users have to guide
themselves on the rocky road of survival! Pick the positive elements of growth & development
to move forward on the way. Escape from anti-development elements and corruptions to
overcome the obstacles.Tab NaMo power to make survival flawless. Grab more positive
development element to go to the next level.

13
Modi Merchandise
There is a wide variety of modi merchandise available like Modi ringtones, key rings etc. Modi
wants to reach the masses through such branding.
Modi Sarees
In Surat the saree boxes come with a sticker saying: Modi lau Desh Bachao. The sarees have
the namo mantra printed on them.
Modi Sweets
Modi jalebis and modi pendas are sold. In Jamnagar, shopkeeper has etched modi's face over
penda. This penda was introduced with the view to bring something new to the market and to
say that modi is as sweet as the penda.
Modi Tshirts
The tshirts and mugs were launched under the Modi-fying India campaign by a Delhi based
group. They sold around four thousand tshirts.
Modi Kurta and Modi Phones
Barthes believes it is impossible to act (e.g. to dress) innocently (in the sense of not conveying
anything in terms of meaning). Signs of deviance from dominant norms punk dress for
example, or an archaic religious look are just as conventional as those of the mainstream.
They signify rejection of dominant norms and attachment to particular alternatives.
China-based Smart Namo HK Ltd, for
example, has launched an Android
smartphone called Smart Namo, short for
Narendra Modi as well as Next-generation
Android Mobile Odyssey. Smart Namo has
shipped twelve thousand phones, and another
thirty five thousand will be sent soon. They offer 4gb ram and say that they will take on Apple
with this phone.

Modis icon Swami Vivekananda
Swami Vivekananda was an Indian Hindu monk and chief disciple of the 19th-century saint
ramakrishna. He was a key figure in the introduction of the Indian philosophies of Vedanta and
yoga to the western world and is credited with raising interfaith awareness, bringing Hinduism
to the status of a major world religion during the late 19th century. He was a major force in the
revival of Hinduism in India, and contributed to the concept of nationalism in colonial India.
14

He is perhaps best known for his inspiring speech, which began, Sisters and brothers of
America... in which he introduced Hinduism at the Parliament of the Worlds Religions in
Chicago in 1893

Modis association with Swamiji
Narendra Modi inaugurates exhibition on the life of Swami Vivekananda.
Shri Modi speaks at Vivekananda Vikas Parishad in Bhuj.
Shri Narendra Modi to watch a Biopic on Swami Vivekananda at a special screening in
Ahmedabad.
Shri Modi addresses youngsters at Swami Vivekananda Youth Employment Week.
Shri Modi hands over employment letters to youngsters as part of Swami Vivekananda
Youth Employment Week.
CM addresses Swami Vivekananda Yuva Sammelan in Navsari.
Shri Modi to dedicate a unique Triangular Swami Vivekananda Over Bridge in
Rajkot.

15
History as retold by Modi

swamijis
message
This year we celebrate the 150th birth anniversary of Swami
Vivekananda. At the centre of Swami Vivekanandas thoughts
and vision were the youth. He said give me a thousand
youngsters and I will change the world. This is the faith he had in
the youth. It was seeing the youth that Swami Vivekananda said
one day Bharat Mata would be Jagat Guru.
Reminds Bhagat
Singh
He further said, Then they want to forget this part of history. A
demand was made for Shaheed Smarak but you would be sad to
know that for years nothing happened. We cannot forget history.
Gujarats history
1st May is as much about remembering the history of the
Mahagujarat Movement. Shri Modi affirmed that the youth of
Gujarat is not selfish, they faced bullets not because they wanted
something for themselves. He shared that it was the youth of
Gujarat that displayed courage and overthrew the corrupt
Congress Government during the Navnirman Movement.
Provoke youth
Modi avowed that in a time when the country is being looted in
this manner, could the youth of the nation remain silent. Our
youth need to affirm that they will not let the nation be looted.
16
Modis Admiration- Indira Gandhi
Apart from this, both handled their governments for long years successfully, reduced their
opponents to near non-entities. Individual-oriented leadership, for focused action, is a common
factor between the two. Both Indira Gandhi and Modi thrived in adversity and changed the
political discourse of their times. One may not agree with Indira Gandhis economics and
politics, but recall her game changers like bank nationalization, abolition of privy purses and
reducing syndicate of past generation to political non-entities. Compare such strategies with
Modis coup of bringing Tatas to Gujarat, totally different dynamic approach to rehabilitation
of Kutch after earth quake with new policies, and changing the equations within BJP at state
level and national level.

The biggest reason is that Modi would disrupt the cosy arrangement between political class
that exists overtly and covertly in Delhi and other centres of power. He disrupted the entire
governing process in Gujarat and created a people sensitive structure. He reached out to people
directly, much like Mrs. Gandhi where other middle tier leadership became irrelevant.
Supposedly democratic liberals complain that it will not work in India. But it worked in
Nehrus time, it worked in Indira Gandhis time. Now, with much better connectivity of modern
age, it can surely work for Modi. You find various political formations ready to strike against
Congress over last nine years but not really ready to wound it. Be it in the guise of secular vs.
communal cause or some other mutually beneficial interests.

Modi as a Hindu Nationalist
While addressing the people for announcement of Sadhbhavana mission, Modi said There is
a famous saying Hate is never conquered by hate. The real strength of our country is its unity
and harmony. Unity in diversity is the defining feature of India. It is our responsibility to
strengthen unity in our social life. We have got an excellent opportunity to proceed with a
positive attitude. Hence, let us come together and contribute in enhancing the dignity of
Gujarat. I humbly submit before you that, as part of this responsibility to strengthen social
harmony and brotherhood, I am thinking of starting a movement of Sadbhavana Mission.
During the three-day fast, Narendra Modi was seen in an array of traditional headgear
except one. Despite wooing Muslims with his 'sadbhavna' rhetoric, not once was he seen in a
Muslim skull cap. When a maulana offered him the skull cap, he rejected it, leaving the cleric
and his supporters fuming.
17
The moment the maulana took out a cap from his pocket, Modi raised his hand and said, "I do
not wear a cap." As the baba was about to step down from the stage, Modi asked for the shawl
he was carrying. The baba then put the shawl around Modi.
"The refusal to accept the cap is not an insult to me but an insult to Islam," maulana Hazrat
Sufi Iman Sahi Sayeed Mehendi Husain said on Monday. "I wanted to felicitate Modi after
hearing about the 'sadbhavna' mission fast. I offered him the cap, but he said he would not wear
it. I think he feared wearing a skull cap may dent his image," added the man.
The event created a great controversy and doubt over secular nature of Modi. He held the
Sadbhavana Mission for the cause of unity. But his act turned the purpose of the mission upside
down. The question held was that he can put on all headgears of Hindus but cant accept the
one of Muslims. He stands as a Hindu Nationalist and thus the abrupt event stopped him from
wearing the cap.
To clear the controversy of skullcap, he invited the Muslim party, during his birthday and
requested all of them to wear a skullcap and burkha to look like Muslims. The event was
organized with a tag of growth and development of Muslims. He also commented that Sardar
Vallabhbhai Patel gave Hyderabad freedom from the clutches of Nizam. With this statement
he tried to stand himself as Sardar and promised the Muslims to free them from all their
difficulties. Sardar Patel was a Hindu and Modi retained his signifier as a Hindu Nationalist,
just like he did in Sadbhavana Mission.
Distortion of facts by Modi
Modi is prone to history blunders. At Patna, trying to win over Biharis, he called Bihar, the
land where Alexander was roundly defeated. Alexanders army refused to go further after the
epic battle with Porus on the banks of Sutlej, 15 km away from Bihar. He put the ancient
university of Taxila in Bihar. He confused Jan Sang leader Syama Prasad Mukherjee with
Kutch revolutionary Shyamji Krishna Verma who died in London in 1930.

18
Conclusion
The leading theories of semiotics, the study of signs always conveys a meaning written or
spoken word, a symbol or a myth. It does not create confusion between the culture and the
nature. Another important thing is to be careful with the words and the signs. In, semiotics its
very essential to use lots of words to explain few things use a signifier for using much
significance and creating duplicate meaning.

Through systematization one can categorize the signs and course which can be applied to divide
a text and narrative or a myth with different function. Some semiotics signifiers and signified
stand differently. For example signified something has a existence of language or social
construction but signifier doesnt. The signifier which makes it naturally correspond to a
particular signified doesnt work. There is no such thing as human nature. Its about the division
into categories, it is the process of social construction. The categories of language determine
how people divide up objects into type.

No sign has a meaning from the system. Most signs have strong enough connotations and
association to be at-least partly motivate. It is believed that it is impossible to act innocently,
rejection of dominant norms and attachment to particular alternatives.
Here, Narendra Modi changes the idea of the objects (signifiers), creates myth and represents
it before people to achieve a definite aim. He cannot connect with people directly. So he uses
different signifiers for the purpose. Myth generated out of the signifiers captures attention of
the people.

19
Annexure
Modi Interpreted by Dignitaries
Today when investors look for locations to make investments, they would be looking for
locations which are investor-friendly. Gujarat stands out distinctly in the country and the credit
for it goes to Modi, he said amidst a thunderous applaud from the jam-packed audience at the
state governments showpiece Vibrant Gujarat Summit here.
Recollecting what he had said on a similar occasion earlier, Tata said, When I first came here
I said those who are not investing in Gujarat are stupid. On my second visit, I am among those
stupid. But then, at present, we have invested or in the process of investing Rs 34,000 crore in
Gujarat.-Ratan Tata

Narendra Bhai has been described in different ways. My personal favourite comes from what
his name literally means in Sanskrit - a conjunction of Nara and Indra. Nara means man and
Indra means King or leader. Narendra bhai is the lord of men and a king among kings-Anil
Ambani

The Vibrant Gujarat Summits have become an institution by itself. Gujarat is not only the
fastest growing state in India but the fastest growing regions of the world. We at ICICI Bank
commit ourselves towards strengthening the skill development and training sector.-Chanda
Kochhar, MD, ICICI Bank

There is something about the food in Gujarat that makes Gujaratis not just entrepreneurial but
they are remarkably free of the fear of failure. And to me, this freedom from the fear of failure
is at the root of entrepreneurship and innovation.
-Anand Mahindra, Vice Chairman and MD, Mahindra and Mahindra

I want to recognize and applaud the innovative and entrepreneurial spirit of the people of
Gujarat; this foundation has been the basis of remarkable progress and reflects the qualities of
the Honble Chief Minister.-Cyrus Mistry, Chairman, Tata Group

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