Regional Business Profiling and Innovation Networking Project Final Report

Regional Business Profiling and
Innovation Networking Project

Prepared for
North Central Regional Planning Commission

Prepared by
Advanced Manufacturing Institute

510 McCall Rd.
Manhattan, Kansas 66502-5034
785.532.7044

2013
Assets Mapping Report 2013 Northcentral Kansas
2
Contents
CONTENTS ......................................................................................................................................... 2
PROJECT INTRODUCTION ................................................................................................................... 5
OBJECTIVES .......................................................................................................................................... 5
GEOGRAPHIC AREA ................................................................................................................................. 5
DATA USED ........................................................................................................................................... 6
PART I: REGIONAL OVERVIEW ............................................................................................................ 7
EDUCATIONAL ATTAINMENT (2012) .................................................................................................................... 8
AGE (2012) ..................................................................................................................................................... 9
RACE (2012) .................................................................................................................................................. 11
COMMUTE ..................................................................................................................................................... 11
INFRASTRUCTURE ............................................................................................................................................ 15
GROSS REGIONAL PRODUCT (GRP) .................................................................................................................... 16
REGION IMPORTS ............................................................................................................................................ 17
REGION EXPORTS ............................................................................................................................................ 18
JOBS .............................................................................................................................................................. 19
TOP EMPLOYERS.............................................................................................................................................. 21
GROWING/DECLINING OCCUPATIONS ................................................................................................................. 21
GROWING/DECLINING INDUSTRIES ..................................................................................................................... 23
AVERAGE EARNINGS BY INDUSTRY ...................................................................................................................... 24
REGIONAL KNOWLEDGE LOCATION QUOTIENT ..................................................................................................... 24
REGIONAL SKILLS LOCATION QUOTIENT ............................................................................................................... 25
REGIONAL PATENTS ......................................................................................................................................... 25
PART II: INDUSTRY OVERVIEW .......................................................................................................... 27
INDUSTRY JOBS .................................................................................................................................... 29
TOTAL JOBS .................................................................................................................................................... 29
STATE & NATIONAL JOBS .................................................................................................................................. 32
JOB CHANGE AND ESTABLISHMENTS .................................................................................................................... 33
SHIFT SHARE ................................................................................................................................................... 34
UNEMPLOYMENT............................................................................................................................................. 36
REGIONAL BUSINESSES ..................................................................................................................................... 37
LOCATION QUOTIENT BY INDUSTRY AND COUNTY ................................................................................................. 39
INDUSTRY WAGES ................................................................................................................................ 40
REGION, STATE, & NATIONAL EARNINGS ............................................................................................................. 40
INDUSTRY CLUSTERS ............................................................................................................................. 41
JOBS, EARNINGS, GROWTH AND ESTABLISHMENTS ................................................................................................ 41
REGIONAL COMPETITIVENESS (SHIFT SHARE) ....................................................................................................... 42
LOCATION QUOTIENT ....................................................................................................................................... 44
3
PART III: OCCUPATION OVERVIEW .................................................................................................... 46
TOTAL JOBS .................................................................................................................................................... 46
JOBS BY OCCUPATION ...................................................................................................................................... 47
OPENINGS ...................................................................................................................................................... 48
SHIFT SHARE ................................................................................................................................................... 49
STATE & NATIONAL JOBS .................................................................................................................................. 53
WAGES BY OCCUPATION ........................................................................................................................ 55
HOURLY WAGE ............................................................................................................................................... 55
PART IV: EDUCATION COMPLETIONS ................................................................................................ 57
INSTITUTION COMPLETIONS .............................................................................................................................. 57
REGIONAL COMPLETIONS .................................................................................................................................. 57
REGIONAL PROGRAMS .......................................................................................................................... 60
TOP TEN REGIONAL COMPLETIONS BY PROGRAM ................................................................................................. 60
TOP TEN REGIONAL OPENINGS BY PROGRAM ....................................................................................................... 61
TOP TEN MEDIAN HOURLY WAGES BY PROGRAM ................................................................................................. 61
TOP TEN REGIONAL JOBS BY PROGRAM ............................................................................................................... 62
REGIONAL JOB GROWTH ................................................................................................................................... 62
REGIONAL HISTORIC COMPLETIONS .......................................................................................................... 63
CAREER CLUSTER DATA REPORT .............................................................................................................. 66
JOBS AND JOBS CHANGE ................................................................................................................................... 66
HOURLY EARNINGS .......................................................................................................................................... 67
OPENINGS ...................................................................................................................................................... 68
RANK CAREER CLUSTERS REPORT ............................................................................................................. 70
CAREER CLUSTERS RANKED BY GROWTH ............................................................................................................. 70
CAREER CLUSTERS RANKED BY LOCATION QUOTIENT ............................................................................................. 71
EDUCATIONAL ATTAINMENT ................................................................................................................... 72
PART V - INNOVATION ASSESSMENT SURVEY ................................................................................... 74
INTRODUCTION .................................................................................................................................... 74
DEMOGRAPHICS .............................................................................................................................. 74
COUNTY OF RESIDENCE..................................................................................................................................... 74
WORKPLACE COUNTY ....................................................................................................................................... 75
ORGANIZATION TYPE........................................................................................................................................ 75
GEOGRAPHIC LIMITS OF ORGANIZATIONS COMMUNITY ........................................................................................ 76
REGION AS DESCRIBED BY THE COMMUNITY ..................................................................................... 77
REGIONAL ENVIRONMENT ................................................................................................................................. 77
DEFINITION OF THE REGION .............................................................................................................................. 77
LOCAL DECISION MAKING ................................................................................................................................. 78
REGIONAL PERFORMANCE ................................................................................................................................. 79
GOVERNMENT PROGRAM AND POLICY ISSUES ...................................................................................................... 88
4
REGIONAL ISSUES AND BUSINESS SUCCESS ........................................................................................................... 89
HOUSING ........................................................................................................................................... 90
HOUSING NEED ............................................................................................................................................... 90
SINGLE/MULTI-FAMILY HOUSING ESTIMATES ...................................................................................................... 90
AVAILABILITY OF QUALITY HOUSING ................................................................................................................... 91
QUALITY OF REGION FOR BUSINESS SUCCESS .............................................................................................. 92
REGIONAL QUALITY PROJECTION ........................................................................................................................ 93
INSTITUTION EVALUATION ................................................................................................................................. 94
MOST SUPPORTIVE INSTITUTIONS TO INNOVATION ............................................................................................... 95
UNIVERSITY AND TECHNICAL SCHOOL CHALLENGES ............................................................................................... 96
REGIONAL NORMS AND ATTITUDES .................................................................................................................... 97
SOCIAL NETWORKS ............................................................................................................................... 98
GROUP FORMALITY .......................................................................................................................................... 98
FORMAL GROUP MEETING PLACES ..................................................................................................................... 99
INFORMAL GROUP MEETING PLACES ................................................................................................................ 100
GROUP MEETING FREQUENCY ......................................................................................................................... 100
GROUPS AND REGIONAL DEVELOPMENT ............................................................................................................ 101
GROUPS AND BUSINESS DEVELOPMENT ............................................................................................................ 101
SOCIAL NETWORK MAPPING .......................................................................................................... 102
RESPONDENTS ANALYSIS ...................................................................................................................... 103
NETWORK MAPS ............................................................................................................................... 109
MEASURE: DEGREE............................................................................................................................. 109
DEGREE CASE 1: ............................................................................................................................................ 110
DEGREE CASE 2: ............................................................................................................................................ 111
DEGREE CASE 3: ............................................................................................................................................ 112
DEGREE CASE 4: ............................................................................................................................................ 113
DEGREE CASE 5: ............................................................................................................................................ 114
DEGREE CASE 6: ............................................................................................................................................ 115
DATA SOURCES AND CALCULATIONS .............................................................................................. 116
STATE DATA SOURCES .................................................................................................................................... 116
GLOSSARY .................................................................................................................................................... 116
CONTACT ....................................................................................................................................... 118
KOIN TEAM ................................................................................................................................................. 118

5
Project Introduction
Innovation is key to sustainable regional growth and development and requires strong participation in
open and collaborative networks. Successful innovation networks often consist of a critical mass of
spontaneously-forming collaborative teams potentially located in different places, but working together
and interacting frequently. Rural regions that may lack this spontaneous critical mass need to
proactively weave inter-linked networks of entrepreneurs, universities, government agencies, banks and
other support institutions.
The North Central Regional Planning Commission (NCRPC) intends to identify, strengthen and utilize
existing/underlying formal and informal networks to foster innovation in the region. This project was
undertaken to help the NCRPC strengthen the region by assisting businesses as they connect and build
regional networks that enhance competitiveness and capabilities. The goal of the project was to
increase the number of globally competitive innovative products and services produced in North Central
Kansas.
Objectives
The project has the following objectives:
1. To develop and pilot a process to profile businesses in the North Central Kansas based on their
needs, capabilities, capacity and innovation readiness as opposed to their industry and
product/service.
2. To create a database of regional assets, businesses profiled and regional resources in an open
system accessible to stakeholders in the region.
3. To create a networking process that can help search for opportunities for collaboration among
companies, regional educational institutions and regional organizations.
4. To leverage lessons learned and insights gained in previous AMI/NCRPC regional pilot projects
and continue to develop and build a regional technology-based economic development strategy.
Geographic area
The geographic area for this project included the following nineteen counties in the region of
Northcentral Kansas.

6
County Areas
Chase, Kansas (20017),
Clay, Kansas (20027)
Cloud, Kansas (20029)
Dickinson, Kansas (20041)
Ellsworth, Kansas (20053)
Geary, Kansas (20061)
Jewell, Kansas (20089)
Lincoln, Kansas (20105)
Lyon, Kansas (20111)
Marshall, Kansas (20117)
Mitchell, Kansas (20123)
Morris, Kansas (20127)
Ottawa, Kansas (20143)
Pottawatomie, Kansas
(20149)
Republic, Kansas (20157)
Riley, Kansas (20161)
Saline, Kansas (20169)
Wabaunsee, Kansas (20197)
Washington, Kansas (20201)

Data used
This report was prepared using data from the
Economic Modeling Specialists, Inc. (EMSI) and
utilizing their Analyst tool. EMSI uses data from
U.S. Department of Commerce (Bureau of
Economic Analysis, U.S.Census Bureau), U.S.
Department of Labor (Bureau of Labor
Statistics) and U.S. Department of Education,
National Center for Education Statistics and US
Patent data repository at the University of
Nebraska.

This report consists of six parts. Part I of the
report provides an overview of the region. Part
II describes in more detail the regions industry,
including major industrial clusters, shift share,
jobs and wages. Part III describes the regional
occupations in more details including data
about jobs, education and wages. Part IV of the
report describes in detail the educational
programs in the region including regional
completions, openings, jobs and median wage.
The fifth part of the reports summarizes the
findigns from the regional innovation survey
underatken in the region. The last part of the
report summarizes the findings from the social
network survey undertaken in the region and
the social netwrok maps thus generated.
Prepared by AMI using EMSI data 7
Part I: Regional Overview
This section provides an overview of the region
including information on demographic
characteristics, GRP structure, export and
import balance in the region, job development
and breakdown, top regional employers,
growing and declining occupations and
industries, earnings breakdown as well as
regional knowledge and skills overview.
The Northcentral Kansas region includes 19 of
the 105 counties in the state. The counties in
this region are: Chase, Clay, Cloud, Dickinson,
Ellsworth, Geary, Jewell, Lincoln, Lyon,
Marshall, Mitchell, Morris, Ottawa,
Pottawatomie, Republic, Riley, Saline,
Wabaunsee and Washington. In 2012 the
population of this region was 322,278.
According to 2012 data, the 14,170 square
miles in the region have a population density of
22.7 people per square mile.
Educational Attainment (2012)
The following figure shows the highest level of
education attained by the labor force for the
region.

Figure 1: Educational Attainment (2012)
More than 90% of the labor force participants
have a high school diploma or better and more
than 59% of the labor force have at least some
college experience.
The following map shows spatial distribution of
median earnings per hour over the region.
College degree represents the population with
some college, an Associates degree or
Bachelors degree. Graduate degree represents
the population with a Graduate degree or
higher. There is a relation between median
earnings and obtained education. The higher
the percentage of college or graduate degree
holders the higher earnings are. Riley, Saline
and Pottawatomie counties have highest
median earnings and highest percentage of
graduate degree over the population, their
percentage of population with college degree is
also significantly higher than average. Also the
rest of the counties with high median earnings
have higher percentage of population with
some degree than regional average.


Age (2012)
The following figure shows the age distribution
of the region.

Figure 2: Age structure (2012)
About 55% of the region is younger than 40
years old.
The following population pyramid graphics
show the spatial variations in the ages of the
population over the counties. Counties Republic
and Jewell have significantly high portions of
population with ages over 70. For men its over
8%, for women its over 11%, it means that
every fifth person in this region is older than 70
years. This stationary (or sometimes called
regressive) pyramis, reflects increasing
percentage of the old population and
decreasing percentage of the younger
population. On the other hand counties Riley
and Geary represent progressive type of
population pyramid. These counties have higher
portion of the young population and low
portion of the older, which will result in
increase of population in future. In Geary
County every fifth person is younger than 10.
Riley County is unique in that almost one third
of its population is between 21 and 30 years of
age. This is caused by the presence of Kansas
State University in this county.
Other trends visible in the map are relations
between the county population and the type of
population pyramid. Counties with high
population tend to have a progressive type of
pyramid with wider base and triangle shape and
counties with lower
population tend to have
more stationary or
degressive types with a
narrower base.
A third finding is the
distribution of the age by
gender. Men have bigger
representation in the middle
age from 40 to 60 years and
women have bigger
representation in the higher
age groups which is most
likely caused by higher life
expectancy for women.
The following map shows spatial variations in
average family size and median age over the
region. Its interesting to compare this map to
previous one. Counties with the highest family
size are also more populated counties. Counties
with the highest portion of young population
are also counties with bigger average family
size. These counties also have the lowest
median age.

Race (2012)
The following figure shows the population
proportion by race. The region is over 80%
White, Non-Hispanic.

Figure 3: Race structure (2012)
Commute
Counties with the most incoming workers are Riley and Geary. These counties also have the most
outcoming workers but this number is significantly lower. This means that these counties have largest
gain of workers over the region. On the other hand Dickinson, Pottawatomie and Wabaunsee have the
highest absolute loss of workers.
The following map shows commuting patterns
in better detail. The chart shows particular
flows of migration between counties as well as
commuter range and number of incoming
commuters. Also, the ratio of inter and outer
county commute is visible in the graph. In all
counties inter-county dominates over outer-
county. It means that most of people work in
the same county as they live. But in some
counties percentage of outer-county commute
reaches 30% (Geary and Pottawatomie
counties). Counties Riley and Saline have the
most commuters. This result corresponds with
previous map.

The following map displays the spatial
distribution of commuters over the region. In
Mitchell county more than 50% of the
population is commuting to work. On the other
hand in Geary county its around 40%. Two
thirds of people (67% - almost 100,000) travel
to work less than 20 minutes with the two
maximums between 5-9 and 10-14 minutes
(44% - 65,000). These numbers indicate that its
mostly in-city commute. Another small peak is
at 30-34 minutes, this peak probably represents
out-city commute. You can also see spatial
variations in commute length over the counties.
For example in Saline county more than one
third of people commute between 10 and 14
minutes. This contrasts to Wabaunsee and
Ottawa counties, where commute is spreaded
equally with maximum between 30-34 minutes.
This probably means that people are
commuting to work out of city they live.

The following map represents spatial
distribution of commuters over the region with
emphasis on time leaving home to go to work.
33% of workers (48,000) are traveling to work
between 7 and 8. Higher numbers at the earlier
time from midnight to 5 am is probably caused
by the wider definition of time interval. Similar
reasoning can be used for the peaks after noon.

Infrastructure
The next map shows spatial distribution of rails
over the region and the railroad company. Rail
network is pretty dense and covering all region
equally. All county seats beside Washington,
Council Grove and Westmoreland are on the rail
line. Interestingly, Clay Center (Clay County) has
only one connection to the northwest, which
makes transportation to all other directions
more complicated.

Gross Regional Product (GRP)
The GRP is the market value of all final goods
and services produced over a given period of
time. The following table and figure summarize
the region and break it down by industry during
2012.
GRP in $Millions
Earnings 7,799
Property Income 3,706
Taxes on Production 661.8
Total 12,168

Figure 4: Northcentral Kansas GRP (2012)
Government is the largest industry with over $4
billion. Manufacturing is over the $1.25 billion
mark.

438.45
172.57
347.99
421.45
1,278.74
445.87
738.33
321.59
238.13
517.93
388.31
280.73
78.53
223.62
67.17
735.73
31.01
262.15
228.82
4,148.98
0 1,000 2,000 3,000 4,000 5,000
Agriculture, Forestry, Fishing and Hunting
Mining, Quarrying, and Oil and Gas Extraction
Utilities
Construction
Manufacturing
Wholesale Trade
Retail Trade
Transportation and Warehousing
Information
Finance and Insurance
Real Estate and Rental and Leasing
Professional, Scientific, and Technical Services
Management of Companies and Enterprises
Administrative and Support and Waste
Educational Services (Private)
Health Care and Social Assistance
Arts, Entertainment, and Recreation
Accommodation and Food Services
Other Services (except Public Administration)
Government
Northcentral Kansas GRP $Millions (2012)
GRP $Millions
Region Imports
The following table and figure summarize and
breakdown regional imports by industry in
2012.

Imports in $Millions
Imports - 22,640 (77% of Demand)
Locally Produced and Consumed - 6,616 (23% of
Demand)

Figure 5: Northcentral Kansas Import (2012)
745.51
248.04
258.11
613.76
5,447.88
1,079.67
558.68
705.28
1,044.14
1,279.16
772.78
2,022.89
265.72
442.05
226.45
1,027.16
154.83
371.89
229.72
5,146.57
0 1,000 2,000 3,000 4,000 5,000 6,000
Mining, Quarrying, and Oil and Gas
Utilities
Construction
Manufacturing
Wholesale Trade
Retail Trade
Information
Professional, Scientific, and Technical
Management of Companies and
Other Services (except Public
Government
Northcentral Kansas Imports (2012)
Imports $millions
The region imports over 75% of its demand,
over $5 billion in both Manufacturing and
Government. Professional, Scientific, and
Technical Services are over $2 billion each. Four
other industries are over $1 billion: Finance and
Insurance, Wholesale Trade, Information, and
Health Care and Social Assistance. On the other
hand Locally Produced & Consumed goods
represent 23% of its demand in Region and 43%
in State.
Region Exports
The following table and figure summarize and
breakdown of regional exports by industry in
2012.
Exports $Millions
Exports 24,682 79% of Supply

Figure 6: Northcentral Kansas Exports (2012)
The region exports 79% of its supply.
Government is the largest export at almost $14
billion. Manufacturing exports about $4.5 billion
and Agriculture, Forestry, Fishing, and Hunting
exports $1.3 billion. This region's export
1,319.95
297.16
354.68
375.70
4,449.54
543.98
512.35
577.78
237.02
497.95
242.69
121.23
106.77
132.89
41.10
594.81
17.25
178.64
204.61
13,876.37
0 5,000 10,000 15,000
Utilities
Construction
Manufacturing
Wholesale Trade
Retail Trade
Information
Government
Northcentral Kansas Exports (2012)
Exports $Millions
represents 79% of supply which is higher than the State's (60%).
Jobs
The following table and figure show the total
number of full and part-time jobs in the region.
Total Jobs in 2012
Total 202,247
Male 53.4% (National Average 52.2%)
Female 46.6% (National Average 47.8%)

Figure 7: Northcentral Kansas Total jobs (2002-2012)
The figure shows solid job growth in the region.
The region weathered the financial collapse of
2008 storm well, only experiencing a slight loss
of jobs in 2009. Job growth continued, though
at a slower pace and in 2012, and was at the
highest point in the 10-year period. The region
has added about 19,000 jobs during the 2002-
2012 time frame.

175,000
180,000
185,000
190,000
195,000
200,000
205,000
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Northcentral Kansas Total Jobs (2002-2012)
Total jobs

Figure 8: Northcentral Kansas Jobs 2012
Government supplies over 28% of jobs in the
region. Retail Trade supplies 10% of jobs in the
region and Manufacturing and Health Care and
Social Assistance supply about 8% of jobs.

11,278
1,456
868
9,707
16,850
5,372
20,083
4,800
2,120
7,497
5,629
6,217
995
6,965
2,421
17,964
2,017
12,373
10,153
57,481
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000
Utilities
Construction
Manufacturing
Wholesale Trade
Retail Trade
Information
Administrative and Support and Waste Management
Government
Northcentral Kansas Jobs 2012
Jobs
Top Employers
The following figure shows the top five businesses with the most employees.

Figure 9: Local Employers (2012)
Two of the top employers are in the food
processing industry (Tonys Pizza and Tyson
Fresh Meats). The second largest employer is
the university, and the remaining two
employers are hospitals (Mercy Health Center
and Salina Regional Reference Laboratory).
Growing/Declining Occupations
The following graphic shows occupations with
the largest job growth/decline in the time
period from 2002-2012.
Military (9,446), Education, Training, and Library
(1,737), and Business and Financial Operations
(1,523) were the largest growing occupations
while Production (-1,000), Transportation and
Material Moving (-849), and Office and
Administrative Support (-211) lost the most
jobs.
1,750
1,060
961
945
909
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
Tony's Pizza Svc. Kansas State
University
Mercy Health Ctr Tyson Fresh Meats Salina Regional
Reference
Laboratory, Inc
Local Employers
Local Employees

Figure 10: Growing/Declining Occupations (2002-2012)

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Military 11,158 11,615 11,788 11,015 13,032 16,019 17,032 17,870 19,903 20,375 20,604
Education, Training, and Library 11,063 11,532 11,648 11,685 11,973 12,309 12,352 12,506 12,271 12,156 12,800
Business and Financial Operations 5,647 5,587 5,709 5,886 5,959 6,333 6,720 6,845 6,907 6,944 7,170
Office and Administrative Support 24,119 24,154 24,432 24,563 24,945 25,160 25,618 24,905 24,540 23,805 23,908
Transportation and Material Moving 11,322 11,078 11,223 11,218 10,970 11,100 11,118 10,541 10,384 10,393 10,473
Production 12,729 12,547 12,932 13,262 13,169 13,296 12,891 11,619 11,317 11,628 11,729
0
5,000
10,000
15,000
20,000
25,000
30,000
J
o
b
s

Growing/Declining Occupations (2002-2012)
Growing/Declining Industries
The following graphic shows industries with the
largest job growth/decline in the time period
from 2002-2012. Government (13,345), Real
Estate and Rental and Leasing (21,050), and
Health Care and Social Assistance (1,722) added
the most jobs. Retail Trade (-1,572),
Manufacturing (-1,332), and Transportation and
Warehousing (-929) lost the most jobs.

Figure 11: Growing/Declining Industries (2002-2012)

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Government 44,136 44,771 45,249 44,647 47,452 50,699 51,964 53,457 55,489 55,521 57,481
Real Estate and Rental and Leasing 3,479 3,757 3,780 4,075 4,439 4,532 4,721 4,850 5,167 5,494 5,629
Health Care and Social Assistance 16,242 16,153 16,323 16,161 16,763 17,071 17,314 17,420 17,268 17,545 17,964
Transportation and Warehousing 5,729 5,508 5,631 5,667 5,078 5,214 5,330 4,921 4,768 4,754 4,800
Manufacturing 18,182 18,107 18,582 19,291 19,121 19,034 18,365 16,597 16,020 16,787 16,850
Retail Trade 21,655 21,634 21,858 21,385 21,552 21,060 20,556 20,593 20,344 20,314 20,083
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
A
x
i
s

T
i
t
l
e

Growing/Declining Industries (2002-2012)
Average Earnings by Industry
The following table and figure break down
earnings by gender and industry.
Utilities and Management of Companies were
the industries with the highest average earnings
in 2012.

Average Earnings in $Thousands
Average Earnings 38.2
Percent of National Average 75%
Male 44.8
Female 30.8

Figure 12: Northcentral Kansas Avg. Earnings (2012)
Regional Knowledge Location Quotient
25.03
44.38
103.55
39.57
51.45
45.40
23.06
48.05
43.74
36.66
20.44
35.64
66.21
26.14
24.68
37.57
10.65
13.80
19.94
52.65
0 20 40 60 80 100 120
Utilities
Construction
Manufacturing
Wholesale Trade
Retail Trade
Information
Government
Northcentral Kansas Average Earnings (2012)
Avg. Earnings $Thousands
The following graphic shows the knowledge
base in relation to the national average. A
location quotient (LQ) of 1.0 is equal to the
nation. Greater than 1.0 shows knowledge
greater than the national average. The region
shows proficiency in Science and
Manufacturing.

Figure 13: Regional Knowledge Overview LQ (2012)
Regional Skills Location Quotient
The follow figure shows the skills base of the
labor force in relation to the national average. A
location quotient (LQ) of 1.0 is equal to the
nation. An LQ greater than 1.0 shows
proficiency in a skill greater than the national
average. The region shows proficiency in
Technical and Resource Management skills.

Figure 14: Regional Skills Overview LQ (2012)
Regional Patents
This map shows the spatial distribution of
inventors by industry. Colors are defined by
industry cluster and size is allocated by the
number of inventions by a single inventor.
1.07
1.06
0.99
0.98
0.98
0.97
0.8 0.9 1.0 1.1 1.2
Manufacturing
Science
Liberal Arts
Health
Technical
Business
Regional Knowledge Overview LQ (2012)
LQ (2012)
1.05
1.01
0.99
0.99
0.99
0.98
0.8 0.9 1.0 1.1 1.2
Technical
Resource Management
Basic
Social
Complex Problem Solving
System
Regional Skills Overview LQ (2012)
LQ (2012)
Patents are spread over the whole region with
most belonging to Agriculture, Machinery and
Transportation clusters.

Part II: Industry Overview
Part II of the report describes in detail the
regions Industry, including major industrial
clusters, shift share analysis, jobs and wages.
The following graphic shows the average
earnings, size, and growth of each industry for
the time period 2002-2012. The vertical axis
shows the average annual earnings. The
horizontal axis shows overall growth/decline of
the industry, with the midpoint being zero. The
relative size of the bubble represents 2002 jobs
in each industry. The growth rate is over the
entire ten year period.

$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
(50%) (30%) (10%) 10% 30% 50% 70% 90% 110% 130% 150%
A
v
g
.

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W
o
r
k
e
r

2002-2012 Growth %
Agriculture, Forestry, Fishing and Hunting Mining, Quarrying, and Oil and Gas Extraction
Utilities Construction
Manufacturing Wholesale Trade
Wholesale Trade Retail Trade
Transportation and Warehousing Information
Finance and Insurance Real Estate and Rental and Leasing
Professional, Scientific, and Technical Services Management of Companies and Enterprises
Administrative and Support and Waste Management Educational Services (Private)
Health Care and Social Assistance Arts, Entertainment, and Recreation
Accommodation and Food Services Other Services (except Public Administration)
Figure 15: Industry Overview (2012)
Description 2002 Jobs 2012 Jobs
Change
2002-2012
% Change 2012 Earnings
Government 44,136 57,481 13,345 30% $52,648
Retail Trade 21,655 20,083 (1,572) (7%) $23,064
Manufacturing 18,182 16,850 (1,332) (7%) $51,450
Health Care and Social Assistance 16,242 17,964 1,722 11% $37,572
Agriculture, Forestry, Fishing and Hunting 12,110 11,278 (832) (7%) $25,033
Accommodation and Food Services 11,446 12,373 927 8% $13,800
Other Services (except Public Administration) 10,484 10,153 (331) (3%) $19,943
Construction 8,765 9,707 942 11% $39,574
Finance and Insurance 6,620 7,497 877 13% $36,662
Management and Remediation Services
5,757 6,965 1,208 21% $26,141
Transportation and Warehousing 5,729 4,800 (929) (16%) $48,053
Wholesale Trade 5,348 5,372 24 0% $45,397
Professional, Scientific, and Technical Services 5,218 6,217 999 19% $35,639
Real Estate and Rental and Leasing 3,479 5,629 2,150 62% $20,441
Information 2,983 2,120 (863) (29%) $43,737
Arts, Entertainment, and Recreation 2,016 2,017 1 0% $10,645
Educational Services (Private) 1,823 2,421 598 33% $24,680
Management of Companies and Enterprises 846 995 149 18% $66,213
Utilities 638 868 230 36% $103,550
Mining, Quarrying, and Oil and Gas Extraction 610 1,456 846 139% $44,384
Total 184,088 202,247 18,159 10% $38,238
Source: EMSI 2013.1

Table 1: Industry Overview

The above graphic and table show the decline in
jobs for Information, Transportation and
Warehousing, Manufacturing, and Agriculture,
Forestry, Fishing, and Hunting over the previous
ten years. Mining, Quarrying, and Oil and Gas
Extraction, Real Estate and Rental and Leasing,
Utilities, and Education all had greater than 30%
growth over the previous years.

Industry Jobs
Total Jobs
The following table shows the number of full
and part-time employment in 2012 for the
region by 2-digit NAICS Code. The North
American Industry Classification System (NAICS)
is the standard used by Federal statistical
agencies in classifying business establishments
for the purpose of collecting, analyzing, and
publishing statistical data related to the U.S.
business economy. Government is the regions
largest industry by employment with 57.481
employees. Retail Trade is the second largest
industry with 20,083 employees.
NAICS
Code
Description 2012 Jobs
11 Agriculture, Forestry, Fishing and Hunting 11,278
21 Mining, Quarrying, and Oil and Gas Extraction 1,456
22 Utilities 868
23 Construction 9,707
31-33 Manufacturing 16,850
42 Wholesale Trade 5,372
44-45 Retail Trade 20,083
48-49 Transportation and Warehousing 4,800
51 Information 2,120
52 Finance and Insurance 7,497
53 Real Estate and Rental and Leasing 5,629
54 Professional, Scientific, and Technical Services 6,217
55 Management of Companies and Enterprises 995
56 Administrative and Support and Waste Management and Remediation Services 6,965
61 Educational Services (Private) 2,421
62 Health Care and Social Assistance 17,964
71 Arts, Entertainment, and Recreation 2,017
72 Accommodation and Food Services 12,373
81 Other Services (except Public Administration) 10,153
90 Government 57,481
99 Unclassified Industry 0

Total 202,247
Source: EMSI 2013.1
Table 2: Industry Jobs (2012)

financial institutions over the region. Most of
them are situated in bigger cities like
Manhattan, Salina, Junction City and Emporia. It
also corresponds with distribution of jobs in
NAICS 52 Industry Finance and Insurance
Industry. The lighter color indicates a fewer
number of jobs and vice versa. Also, counties
that are right next to these big cities tend to
have more jobs and financial institutions. The
more peripheral a county is the fewer jobs are
located there.

airports and highways over the region. There
are just three counties without airports: Lincoln,
Morris and Wabaunsee. Also you can see that
the bigger the city and corresponding airport,
the more jobs in NAICS 48-49 Transportation
and Warehousing are located there.

State & National Jobs
The following table shows the number of jobs
by NAICS code for the region, state, and nation.
Also shown is the ratio of industry jobs to total
jobs in the overall area (expressed in
percentage). The regional industries that have a
higher percentage of total jobs than either state
or nation are Government and Agriculture,
Forestry, Fishing, and Hunting.
NAICS
Code
Description
Northcentral
2012 Jobs
Northcentral
2012 %
State
2012 Jobs
State
2012 %
National
2012 Jobs
National
2012 %
11
Agriculture, Forestry, Fishing and
Hunting
11,278 5.58% 72,766 3.99% 3,514,563 1.96%
21
Extraction
1,456 0.72% 40,171 2.20% 1,445,241 0.81%
22 Utilities 868 0.43% 8,495 0.47% 587,607 0.33%
23 Construction 9,707 4.80% 85,176 4.67% 8,806,849 4.92%
31-33 Manufacturing 16,850 8.33% 171,475 9.40% 12,502,832 6.98%
42 Wholesale Trade 5,372 2.66% 65,955 3.62% 6,195,614 3.46%
44-45 Retail Trade 20,083 9.93% 174,530 9.57% 17,818,881 9.95%
48-49 Transportation and Warehousing 4,800 2.37% 55,916 3.07% 5,765,739 3.22%
51 Information 2,120 1.05% 29,636 1.63% 3,223,422 1.80%
52 Finance and Insurance 7,497 3.71% 98,716 5.41% 9,894,473 5.52%
53 Real Estate and Rental and Leasing 5,629 2.78% 61,937 3.40% 8,063,250 4.50%
54
Services
6,217 3.07% 96,900 5.31% 12,413,942 6.93%
55
Enterprises
995 0.49% 15,448 0.85% 2,128,789 1.19%
56
Administrative and Support and
Waste Management and Remediation
Services
6,965 3.44% 102,535 5.62% 11,076,286 6.18%
61 Educational Services (Private) 2,421 1.20% 27,991 1.53% 4,449,888 2.48%
62 Health Care and Social Assistance 17,964 8.88% 194,795 10.68% 19,648,487 10.97%
71 Arts, Entertainment, and Recreation 2,017 1.00% 28,256 1.55% 3,884,113 2.17%
72 Accommodation and Food Services 12,373 6.12% 106,100 5.82% 12,504,071 6.98%
81
Administration)
10,153 5.02% 93,390 5.12% 10,875,226 6.07%
90 Government 57,481 28.42% 293,522 16.09% 24,163,374 13.49%
Total 202,247 1,823,714 179,159,830
Source: EMSI 2013.1
Table 3: State & National Jobs

Job change and Establishments
The following table shows the percentage
change of jobs by industry over the ten year
period and number of new establishments.
Government had the largest growth in overall
jobs added (13,345), and Mining, Quarrying,
and Oil and Gas Extraction added the most jobs
by percentage (139%). Retail trade lost the
most jobs (-1,572) while Information lost the
largest percentage of jobs (29%). Retail trade
has the most establishments (1,229).
NAICS
Code
Description
2002
Jobs
2012
Jobs
Change
2002-2012
% Change
2012
Establishments
11 Agriculture, Forestry, Fishing and Hunting 12,110 11,278 (832) (7%) 189
21
Extraction
610 1,456 846 139% 31
22 Utilities 638 868 230 36% 29
23 Construction 8,765 9,707 942 11% 919
31-33 Manufacturing 18,182 16,850 (1,332) (7%) 327
42 Wholesale Trade 5,348 5,372 24 0% 485
44-45 Retail Trade 21,655 20,083 (1,572) (7%) 1,229
48-49 Transportation and Warehousing 5,729 4,800 (929) (16%) 325
51 Information 2,983 2,120 (863) (29%) 145
52 Finance and Insurance 6,620 7,497 877 13% 574
53 Real Estate and Rental and Leasing 3,479 5,629 2,150 62% 311
54
Services
5,218 6,217 999 19% 681
55
Enterprises
846 995 149 18% 37
56
5,757 6,965 1,208 21% 455
61 Educational Services (Private) 1,823 2,421 598 33% 67
62 Health Care and Social Assistance 16,242 17,964 1,722 11% 798
71 Arts, Entertainment, and Recreation 2,016 2,017 1 0% 108
72 Accommodation and Food Services 11,446 12,373 927 8% 699
81
Administration)
10,484 10,153 (331) (3%) 783
90 Government 44,136 57,481 13,345 30% 905
Total 184,088 202,247 18,159 10% 9,095
Source: EMSI 2013.1
Source: EMSI
2013.1
Table 4: Job Change and Establishments (2002-2012)

Shift Share
Shift share is a standard method of regional
economic analysis that attempts to separate
regional job growth into its component causes.
The three main causes identified are the
"national growth effect," which is regional
growth that can be attributed to the overall
growth of the entire U.S. economy; the
"independent mix effect," which is regional
growth that can be attributed to positive trends
in the specific industry at a national level; and
the "regional competitive effect," which is
growth that cannot be explained by either
overall or industry-specific trends. Shift share
can be applied to job decline as well as job
growth. This graph shows three occupations
with biggest positive and negative competitive
effect.
The following graphic and table show the shift
share of the region by industry. The shift share
shows the competitive effect of the industry.
The sum of the Industry Mix Effect and the
National Growth Effect yield the expected
change. The difference between actual job
change and expected job change is the
competitive effect.

Figure 16: Industry Shift Share (2002-2012), greatest change in competitive effect
Government Manufacturing Construction
Transportation
and
Warehousing
Other Services
(except Public
Administration)
Health Care and
Social
Assistance
90 31-33 23 48-49 81 62
Independent Mix Effect (2,798) (5,343) (1,567) (4) 839 2,781
National Growth Effect 3,901 1,607 775 506 927 1,435
Expected Change 1,103 (3,736) (792) 502 1,766 4,216
Competitive Effect 12,242 2,404 1,734 (1,430) (2,096) (2,495)
(8,000)
(6,000)
(4,000)
(2,000)
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Industry Shift Share 2002-2012
NAICS
Code
Description
Independent
Mix Effect
National
Growth
Effect
Expected
Change
Competitive
Effect
11 Agriculture, Forestry, Fishing and Hunting (1,421) 1,070 (351) (481)
21
Extraction
519 54 573 273
22 Utilities (75) 56 (19) 248
23 Construction (1,567) 775 (792) 1,734
31-33 Manufacturing (5,343) 1,607 (3,736) 2,404
42 Wholesale Trade (359) 473 114 (90)
44-45 Retail Trade (2,136) 1,914 (222) (1,351)
48-49 Transportation and Warehousing (4) 506 502 (1,430)
51 Information (687) 264 (423) (440)
52 Finance and Insurance 1,154 585 1,739 (862)
53 Real Estate and Rental and Leasing 1,155 308 1,463 687
54
Services
707 461 1,168 (170)
55 Management of Companies and Enterprises 78 75 153 (4)
56
338 509 847 360
61 Educational Services (Private) 493 161 654 (56)
62 Health Care and Social Assistance 2,781 1,435 4,216 (2,495)
71 Arts, Entertainment, and Recreation 230 178 408 (407)
72 Accommodation and Food Services 807 1,012 1,819 (891)
81
Administration)
839 927 1,766 (2,096)
90 Government (2,798) 3,901 1,103 12,242
Total (5,287) 16,269 10,982 7,176
Source: EMSI 2013.1
Table 5: Shift Share (2002-2012)
Government, Manufacturing, and Construction
are the industries with the largest positive
competitive effect. Health Care and Social
Assistance, Other Services (except Public
Administration), and Transportation and
Warehousing has the largest negative
competitive effect.

Unemployment
The following tables show the unemployment rate for the region, state, and nation in 2012.
Manufacturing and Government make up equal parts of the unemployment in the region at 13.2%. Also
Retail Trade and Government are industries with unemployment rate over 10% (12.7% and 13.2%).
Average Unemployment rate November 2012
Northcentral Kansas 5.25%
State 5.93%
Nation 8.12%
Table 6: Average Unemployment Rate (2012)
NAICS
Code Description
November 2012
Unemployment
% of
Unemployed State % National %
11 Agriculture, Forestry, Fishing and Hunting 25 0.30% 0.30% 2.60%
21 Mining, Quarrying, and Oil and Gas Extraction 26 0.30% 0.70% 0.60%
22 Utilities 39 0.50% 0.50% 0.40%
23 Construction 748 9.50% 8.70% 8.00%
31-33 Manufacturing 1,035 13.20% 13.50% 10.00%
42 Wholesale Trade 154 2.00% 2.20% 2.00%
44-45 Retail Trade 1,002 12.70% 11.40% 11.30%
48-49 Transportation and Warehousing 179 2.30% 2.90% 2.80%
51 Information 120 1.50% 2.00% 1.50%
52 Finance and Insurance 166 2.10% 2.80% 2.80%
53 Real Estate and Rental and Leasing 97 1.20% 1.30% 1.50%
54 Professional, Scientific, and Technical Services 172 2.20% 3.50% 3.90%
55 Management of Companies and Enterprises <10 0.10% 0.10% 0.10%
56
356 4.50% 6.90% 7.10%
61 Educational Services (Private) 93 1.20% 1.50% 2.00%
62 Health Care and Social Assistance 590 7.50% 8.50% 7.10%
71 Arts, Entertainment, and Recreation 50 0.60% 0.90% 2.30%
72 Accommodation and Food Services 552 7.00% 6.30% 8.50%
81 Other Services (except Public Administration) 346 4.40% 3.90% 4.10%
90 Government 1,037 13.20% 8.50% 6.80%
99 No Previous Work Experience/Unspecified 1,066 13.60% 13.40% 14.60%
Source: EMSI 2013.1
Table 7: State & National Unemployment Rates (2012)
Regional Businesses
The following table shows the industry of the businesses with the most employees.
Description Business Name Local Employees
Full-Service Restaurants Tony's Pizza Svc. 1,750
Colleges, Universities, and Professional Schools
(Private)
Kansas State University 1,060
Offices of Physicians (except Mental Health
Specialists)
Mercy Health Ctr 961
Meat Processed from Carcasses Tyson Fresh Meats 945
General Medical and Surgical Hospitals (Private) Salina Regional Reference Laboratory, Inc 909
All Other Miscellaneous Waste Management
Services
Steris Foodlabs, Inc. 800
All Other Professional, Scientific, and Technical
Services
Salina Regional Health Center 753
General Medical and Surgical Hospitals (Private) Irwin Army Community Hospital 723
Shoe Stores Foot Locker Retail Inc 700
Ornamental and Architectural Metal Work
Manufacturing
Land Pride 700
General Freight Trucking, Long-Distance, Truckload
Great Plains Manufacturing, Inc. - Grain
Drills
700
Hotels (except Casino Hotels) and Motels B & L Motels, Inc 690
n/a
City Of Emporia Administrative Offices
Weekdays
690
Warehouse Clubs and Supercenters Walmart 690
Nursing Care Facilities Manhattan Retirement Foundation, Inc 690
Electrical Apparatus and Equipment, Wiring
Supplies, and Related Equipment Merchant
Wholesalers
Exide Technologies 682
n/a Geary County Schools 600
Commercial Banking Sunflower Banks Na 500
All Other Miscellaneous Fabricated Metal Product
Manufacturing
Florence Corporation 450
Warehouse Clubs and Supercenters Walmart Supercenter 450
Iron and Steel Pipe and Tube Manufacturing from
Purchased Steel
Steel & Pipe Supply Company, Inc. 425
n/a Cooperative State Research Ed 400
Warehouse Clubs and Supercenters Walmart Supercenter 370
Construction Machinery Manufacturing Caterpillar Work Tools, Inc. 356
Engineering Services Alfred Benesch & Company 352
n/a Didde Corp 350
General Medical and Surgical Hospitals (Private) Newman Regional Health 346
Warehouse Clubs and Supercenters Walmart 345
General Medical and Surgical Hospitals (Private) Geary Community Hospital 345
Other Social Advocacy Organizations
City Of Manhattan Other Lcl Agencies
Riley Cnty P
345
Supermarkets and Other Grocery (except
Convenience) Stores
Dillon Food Stores 345
Discount Department Stores Target 345
Commercial Bakeries Dolly Madison Bakery 342
Commercial Bakeries Butternut Bread #10 342
n/a Concordia School District 335
Automobile and Other Motor Vehicle Merchant
Wholesalers
Eldorado National Kansas, Inc. 300
n/a Emporia Police Department 293
All Other Miscellaneous Store Retailers (except
Tobacco Stores)
Sunflower Manufacturing Company Inc 290
Discount Department Stores Kmart 265
n/a Administrative Resource Center 265
Wholesale Trade Agents and Brokers Leiszler Oil Co., Inc. 250
Research and Development in Biotechnology Dpra Incorporated 250
Lessors of Residential Buildings and Dwellings Mc Cullough Development Inc 230
Discount Department Stores Kmart 230
Metal Service Centers and Other Metal Merchant
Wholesalers
Alstom Power Inc - Air Preheater
Company
220
Offices of Certified Public Accountants Kennedy And Coe, Llc 220
Commercial Banking Sunflower Bank National Association Inc. 210
Ambulance Services Salina Administrative Calls 207
Offices of Bank Holding Companies Landmark Bancorp, Inc. 207
Commercial Banking Pinnacle Bank 200
Source: EMSI 2013.1
Table 8: Regional businesses
Prepared by AMI using EMSI Analyst and data

Economic Modeling Specialists, Inc. | www.economicmodeling.com
39

Location Quotient by Industry and County
Description Chase Clay Cloud Dickinson Ellsworth Geary Jewell Lincoln Lyon Marshall Mitchell Morris Ottawa Pottawatomie Republic Riley Saline Wabaunsee Washington
5.26 5.03 4.27 5.20 3.89 0.39 11.80 10.32 2.33 5.76 4.61 9.65 9.81 3.10 8.92 0.87 1.01 9.59 12.39
Extraction
14.91 -- -- 0.30 5.99 0.04 -- -- 0.62 -- -- 0.89 -- -- -- 0.56 1.02 -- --
Utilities
-- -- -- 2.14 -- 0.10 13.46 -- 1.21 1.35 -- 4.11 -- 7.19 0.00 0.81 0.41 0.00 --
Construction
2.09 1.87 1.73 1.64 1.41 1.30 1.09 1.08 1.06 1.01 0.95 0.95 0.94 0.92 0.91 0.88 0.77 0.65 0.44
Manufacturing
0.54 1.15 0.96 2.04 1.25 0.25 -- 0.31 2.18 2.33 1.48 0.89 0.90 1.98 0.82 0.24 2.08 0.79 0.68
Wholesale Trade
0.12 1.12 1.44 1.02 0.54 0.14 1.21 1.27 0.94 1.36 1.65 0.15 0.92 0.91 1.22 0.66 0.86 0.48 1.55
Retail trade
0.12 1.12 1.44 1.02 0.54 0.14 1.21 1.27 0.94 1.36 1.65 0.15 0.92 0.91 1.22 0.66 0.86 0.48 1.55
1.69 1.13 0.63 1.17 0.44 0.29 1.17 0.63 0.76 1.78 0.74 1.07 1.38 0.70 0.43 0.18 1.17 0.87 1.35
Information
-- 0.49 0.91 0.38 0.63 0.40 -- -- 0.62 0.88 0.71 1.58 -- 0.87 0.17 0.69 0.62 -- --
1.05 0.95 0.82 0.51 0.95 0.22 1.22 1.46 0.44 0.98 1.07 0.66 1.28 0.94 0.99 0.70 0.74 0.80 0.58
1.13 1.32 0.54 0.41 0.41 0.48 0.37 0.53 0.48 0.54 0.46 0.33 0.45 1.21 0.21 0.72 0.57 0.67 0.27
Services
0.59 0.51 0.35 0.30 0.36 0.20 0.39 0.40 0.28 0.45 0.33 0.51 0.38 0.55 0.32 0.60 0.68 0.39 0.26
0.00 0.23 0.00 2.90 0.07 -- -- 0.06 -- 0.00 0.00 0.00 -- 0.00 0.30 1.07 0.00 --
0.68 0.54 0.37 0.34 0.50 0.73 0.25 0.70 0.65 0.46 0.22 0.34 0.39 0.58 0.26 0.45 0.59 1.55 0.22
0.68 0.54 0.37 0.34 0.50 0.73 0.25 0.70 0.65 0.46 0.22 0.34 0.39 0.58 0.26 0.45 0.59 1.55 0.22
0.44 0.85 1.40 0.53 1.70 0.21 0.17 0.55 0.97 0.80 0.66 0.66 1.11 0.94 1.07 0.98 1.11 0.47 0.55
0.61 0.34 0.44 0.49 0.47 0.19 0.39 0.40 0.41 0.39 0.70 0.58 0.39 0.92 0.63 0.57 0.47 0.25 --
0.91 0.42 0.94 0.67 0.50 0.50 0.62 0.58 1.06 0.60 0.63 0.79 0.41 0.48 0.63 1.66 1.04 0.35 0.55
Administration)
1.01 0.82 1.22 1.07 0.80 0.36 0.94 0.78 0.75 0.69 0.95 0.71 0.95 0.80 0.86 1.01 1.05 0.88 0.89
Government
0.68 1.20 1.31 1.49 1.55 5.21 1.41 1.60 1.80 0.89 1.76 1.56 1.42 0.78 1.73 2.02 0.93 1.46 1.75
The location quotient for the following industry is given by county. The highest overall LQ was the Mining, Quarrying, and Oil and Gas Extraction in Chase
County. Agriculture, Forestry, Fishing and Hunting have an LQ higher than 1.0 in every county except for Geary and Riley county.
Table 9: Location Quotient by Industry and County (2012)
Prepared by AMI using EMSI Analyst and data 40
Industry Wages
Region, State, & National Earnings
The following table shows the annual wage of
each industry by the region, state, and nation.
Also found in the table is what percentage the
regions wage is to the state and nation. The
annual wage in the region for Government was
larger than the state average. No industry had
earnings higher than its national counterpart.
NAICS
Code
Description
2012
Northcentral
Earnings
% of
State
% of
National
2012 State
Earnings
2012
National
Earnings
11 Agriculture, Forestry, Fishing and Hunting $25,033 86.33% 92.18% $28,998 $27,159
21 Mining, Quarrying, and Oil and Gas Extraction $44,384 83.93% 54.03% $52,882 $82,140
22 Utilities $103,550 86.46% 82.92% $119,764 $124,878
23 Construction $39,574 86.69% 80.84% $45,652 $48,952
31-33 Manufacturing $51,450 77.84% 68.56% $66,095 $75,044
42 Wholesale Trade $45,397 67.67% 60.70% $67,089 $74,782
44-45 Retail Trade $23,064 86.12% 75.26% $26,781 $30,645
48-49 Transportation and Warehousing $48,053 96.87% 93.83% $49,604 $51,212
51 Information $43,737 60.29% 51.34% $72,545 $85,191
52 Finance and Insurance $36,662 65.96% 46.25% $55,582 $79,268
53 Real Estate and Rental and Leasing $20,441 83.25% 68.01% $24,553 $30,056
54
Services
$35,639 61.99% 48.96% $57,492 $72,785
55 Management of Companies and Enterprises $66,214 68.24% 57.14% $97,038 $115,884
56
$26,140 73.32% 77.14% $35,651 $33,885
61 Educational Services (Private) $24,679 96.96% 67.83% $25,453 $36,382
62 Health Care and Social Assistance $37,572 81.60% 71.66% $46,045 $52,428
71 Arts, Entertainment, and Recreation $10,645 77.04% 38.81% $13,817 $27,425
72 Accommodation and Food Services $13,800 85.06% 66.70% $16,223 $20,691
81 Other Services (except Public Administration) $19,942 94.45% 83.45% $21,114 $23,897
90 Government $52,648 102.17% 82.14% $51,529 $64,092
Total $38,238 $44,481 $51,164
Source: EMSI 2013.1
Table 10: Region, State & National Earnings (2012)

Industry Clusters
Clusters are based on compilations of NAICS
codes based on methodology from Purdue
University. It is important to note that some
industries are found in multiple clusters, and
some industries are not found in any cluster.
Jobs, Earnings, Growth and Establishments
The following table shows the number of jobs,
earnings and job growth from 2002-2012 for
each industry cluster in the regionand the
number of establishments for each.
Agribusiness, Food Processing & Technology,
Biomedical/Biotechnical (Life Sciences), and
Business & Financial Services are the clusters
with the most employees.
The cluster with the highest average earning in
2012 is Electrical Equipment, Appliance &
Component Manufacturing with over $70,000.
The Business and Financial Services cluster
added the most jobs (3,077) while Apparel and
Textiles grew by the largest percentage (129%).
Agribusiness, Food Processing, & Technology
lost the most jobs (-2,408), and Computer &
Electronic Product Manufacturing declined by
the largest percentage (-78%).
Business and financial Services cluster had most
new establishments with 1,154. Second largest
is Energy cluster with 433.

Cluster Name
2012
EPW
2002
Jobs
2012
Jobs
Change
2002-2012
% Change
2012
Establishments
Advanced Materials $56,237 2,658 2,488 -170 -6%
95
Agribusiness, Food Processing &
Technology
$41,821 11,339 8,931 -2,408 -21%
249
Apparel & Textiles $32,386 481 1,102 621 129%
46
Arts, Entertainment, Recreation &
Visitor Industries
$14,800 3,935 3,825 -110 -3%
242
Biomedical/Biotechnical (Life Sciences) $36,158 10,536 11,211 675 6%
340
Business & Financial Services $32,245 9,386 12,463 3,077 33%
1154
Chemicals & Chemical Based Products $58,268 1,467 1,977 510 35%
81
Computer & Electronic Product
Manufacturing
$65,454 144 32 -112 -78%
2
Defense & Security $43,757 1,711 2,134 423 25%
175
Education & Knowledge Creation $25,428 2,070 2,236 166 8%
98
Electrical Equipment, Appliance &
Component Manufacturing
$71,881 2,060 1,620 -440 -21%
7
Energy (Fossil & Renewable) $53,983 7,054 7,846 792 11%
433
Fabricated Metal Product
Manufacturing
$48,441 1,079 1,862 783 73%
47
Forest & Wood Products $43,818 1,033 674 -359 -35%
29
Glass & Ceramics $44,852 326 301 -25 -8%
11
Information Technology &
Telecommunications
$65,856 3,562 2,996 -566 -16%
198
Machinery Manufacturing $56,947 2,100 2,944 844 40%
63
Manufacturing Supercluster $57,676 7,370 8,319 949 13%
157
Mining $66,340 1,109 1,334 225 20%
38
Primary Metal Manufacturing $57,257 122 169 47 39%
16
Printing & Publishing $31,244 2,148 1,830 -318 -15%
146
Transportation & Logistics $49,867 5,510 4,580 -930 -17%
320
Transportation Equipment
Manufacturing
$55,405 1,864 1,691 -173 -9%
23
Source: EMSI 2013.1
Table 11: Industry Clusters Jobs, Earnings, Growth and Establishments (2002-2012)
Regional Competitiveness (Shift Share)
"independent mix effect," which is regional
in the specific industry at a national level; and
the "regional competitive effect," which is
growth that cannot be explained by either
overall or industry-specific trends. Shift share
can be applied to job decline as well as job
growth. This graph shows three occupations
with biggest positive and negative competitive
effect.
The following graphic and table show the shift
share of the region by industry. The shift share
shows the competitive effect of the industry.
The sum of the Industry Mix Effect and the
National Growth Effect yield the expected
change. The difference between actual job
change and expected job change is the
competitive effect.

Figure 17: Industry cluster Shift Share (2002-2012), greatest change in competitive effect
Cluster Name
Job
Change
Independent
Mix Effect
National
Growth Effect
Expected
Change
Competitive
Effect
Manufacturing Supercluster 949 -1,956 651 -1,305 2,253
Machinery Manufacturing 844 -401 186 -215 1,060
Fabricated Metal Product Manufacturing 783 -199 95 -104 887
Chemicals & Chemical Based Products 510 -427 130 -297 808
Apparel & Textiles 620 -175 43 -132 752
Transportation Equipment Manufacturing -173 -532 165 -367 194
Advanced Materials -170 -559 235 -324 155
Defense & Security 422 137 151 288 134
Business & Financial Services 3,076 2,120 830 2,950 127
Mining 225 32 98 130 95
Manufacturing
Supercluster
Machinery
Manufacturing
Fabricated
Metal Product
Manufacturing
Transportation
& Logistics
Biomedical/Biot
echnical (Life
Sciences)
Agribusiness,
Food Processing
& Technology
Job Change 949 844 783 -930 675 -2,409
Independent Mix Effect -1,956 -401 -199 -70 1,331 -857
National Growth Effect 651 186 95 487 931 1,002
Expected Change -1,305 -215 -104 417 2,262 145
Competitive Effect 2,253 1,060 887 -1,347 -1,587 -2,554
-3000
-2000
-1000
0
1000
2000
3000
Industry Cluster Shift Share 2002-2012
Electrical Equipment, Appliance &
Component Manufacturing
-441 -694 182 -512 72
Primary Metal Manufacturing 46 -35 11 -24 71
Glass & Ceramics -25 -108 29 -79 54
Forest & Wood Products -360 -427 91 -336 -24
Computer & Electronic Product
Manufacturing
-112 -51 13 -38 -74
Printing & Publishing -317 -249 190 -59 -258
Education & Knowledge Creation 166 403 183 586 -420
Information Technology &
Telecommunications
-567 -412 315 -97 -469
Arts, Entertainment, Recreation & Visitor
Industries
-109 22 348 370 -479
Energy (Fossil & Renewable) 792 775 623 1,398 -607
Transportation & Logistics -930 -70 487 417 -1,347
Biomedical/Biotechnical (Life Sciences) 675 1,331 931 2,262 -1,587
Agribusiness, Food Processing &
Technology
-2,409 -857 1,002 145 -2,554
Source: EMSI 2013.1
Manufacturing Supercluster, Machinery
Manufacturing, and Fabricated Metal Product
Manufacturing have the largest positive
competitive effect in the region. Transportation
and Logistics, Biomedical/Biotechnical (Life
Sciences), and Agribusiness, Food Processing &
Technology had the lowest regional competitive
effect.
Location Quotient
The following table shows the change in
location quotient (LQ) by cluster over the period
2002-2012. Apparel & Textiles had the largest
LQ increase, though it is still well below the
national level. Fabricated metal Product
Manufacturing went from below the national
level to well above it with a 90% change in LQ.
Cluster Name 2002 LQ 2012 LQ Percent Change LQ
Agribusiness, Food Processing & Technology 3.88 2.99 -23%
Electrical Equipment, Appliance & Component Manufacturing 3.62 3.75 4%
Mining 2.2 2.35 7%
Machinery Manufacturing 1.49 2.31 55%
Energy (Fossil & Renewable) 1.02 0.93 -9%
Transportation & Logistics 0.99 0.76 -23%
Manufacturing Supercluster 0.92 1.25 36%
Transportation Equipment Manufacturing 0.91 1.01 11%
Biomedical/Biotechnical (Life Sciences) 0.83 0.72 -13%
Glass & Ceramics 0.77 0.93 21%
Fabricated Metal Product Manufacturing 0.62 1.18 90%
Printing & Publishing 0.61 0.53 -13%
Education & Knowledge Creation 0.58 0.48 -17%
Arts, Entertainment, Recreation & Visitor Industries 0.55 0.48 -13%
Chemicals & Chemical Based Products 0.5 0.84 68%
Business & Financial Services 0.5 0.5 0%
Information Technology & Telecommunications 0.5 0.42 -16%
Advanced Materials 0.41 0.43 5%
Forest & Wood Products 0.41 0.39 -5%
Defense & Security 0.33 0.35 6%
Apparel & Textiles 0.24 0.74 208%
Primary Metal Manufacturing 0.22 0.38 73%
Computer & Electronic Product Manufacturing 0.09 0.03 -67%
Source: EMSI 2013.1
Table 13: Location Quotient (2002-2012)
Part III: Occupation Overview
Part III describes the regional occupations in
more detail, including data about jobs,
education and wages by major occupations.
This figure represents distribution of jobs by
occupation in 2012.

Figure 18: Occupation Overview (2012)
Total Jobs
North Central | Jobs by Industry
202,247 53.4% 46.6%
Total Jobs (2012) Male Female
(National: 52.2%) (National: 47.8%)
The highest representation from all occupation
had Office and Administrative support
occupations, Sales and Related occupations and
Military occupations. These three occupation
areas exceeded level of 20,000 jobs.
0
5,000
10,000
15,000
20,000
25,000
30,000
2
3
,
9
0
8

2
2
,
3
8
6

2
0
,
6
0
4

1
7
,
1
1
3

1
2
,
8
0
0

1
2
,
6
9
5

1
1
,
7
2
9

1
0
,
4
7
3

9
,
1
6
4

8
,
5
9
8

2012 Jobs
Office and Administrative
Support Occupations
Sales and Related
Occupations
Military occupations
Management Occupations
Education, Training, and
Library Occupations
Food Preparation and Serving
Related Occupations
Production Occupations
Transportation and Material
Moving Occupations
Construction and Extraction
Occupations
Personal Care and Service
Occupations
Jobs by Occupation
SOC (Standard Occupational Classification) is
federal system of classifying occupations using
six-digit codes. Column Growth % represents
overall change between years. The most
significant negative change in number of jobs
during observed time was presented by
Production Occupations and Transportation and
Material Moving Occupations, close to the value
of 1,000 jobs, which means overall loss of 7% of
jobs. On the opposite site, the most jobs
appeared in Military Occupations (9,446 jobs),
Education, Training and Library Occupations
(1,737) and Personal Care and Service
Occupations. These changes represent overall
growth of 85, 16 and 17%.
SOC Description 2002 Jobs 2012 Jobs
Change
2002-2012
Growth %
11-0000 Management Occupations 17,266 17,113 (153) -1%
13-0000 Business and Financial Operations Occupations 5,647 7,170 1,523 27%
15-0000 Computer and Mathematical Occupations 1,587 1,738 151 10%
17-0000 Architecture and Engineering Occupations 1,551 1,724 173 11%
19-0000 Life, Physical, and Social Science Occupations 1,284 1,485 201 16%
21-0000 Community and Social Service Occupations 2,361 2,544 183 8%
23-0000 Legal Occupations 729 782 53 7%
25-0000 Education, Training, and Library Occupations 11,063 12,800 1,737 16%
27-0000
Arts, Design, Entertainment, Sports, and Media
Occupations
3,650 4,110 460 13%
29-0000
Healthcare Practitioners and Technical
Occupations
7,065 7,799 734 10%
31-0000 Healthcare Support Occupations 4,407 4,726 319 7%
33-0000 Protective Service Occupations 2,756 3,092 336 12%
35-0000
Food Preparation and Serving Related
Occupations
11,943 12,695 752 6%
37-0000
Building and Grounds Cleaning and Maintenance
Occupations
7,126 7,850 724 10%
39-0000 Personal Care and Service Occupations 7,371 8,598 1,227 17%
41-0000 Sales and Related Occupations 21,381 22,386 1,005 5%
43-0000 Office and Administrative Support Occupations 24,119 23,908 (211) -1%
45-0000 Farming, Fishing, and Forestry Occupations 1,608 1,676 68 4%
47-0000 Construction and Extraction Occupations 8,087 9,164 1,077 13%
49-0000
Installation, Maintenance, and Repair
Occupations
7,301 7,454 153 2%
51-0000 Production Occupations 12,729 11,729 (1,000) -8%
53-0000
Transportation and Material Moving
Occupations
11,322 10,473 (849) -7%
55-0000 Military occupations 11,158 20,604 9,446 85%
99-0000 Unclassified Occupation 578 625 47 8%

Total 184,088 202,247 18,159 10%
Source: EMSI 2013.1
Table 14: Jobs by Occupations (2002-2012)
Openings
Openings represent sum of new and
replacement jobs in the occupation over the
entire timeframe (in this case 10 years). This
number includes full time positions as well as
part time. Annual Openings represents sum of
new and replacement jobs in the occupation
over the entire timeframe, divided by the
number of years in the timeframe. The most
openings were in Sales and Related Occupations
(15,049), followed by Office and Administrative
Support Occupations (10,806) and Military
occupations (10,560). The least positions
appeared in Legal Occupations (439) Computer
and Mathematical Occupations (1,045) and Life,
Physical, and Social Science Occupations
(1,172).
SOC Description Openings Annual Openings
11-0000 Management Occupations 7,222 722
13-0000 Business and Financial Operations Occupations 4,470 447
15-0000 Computer and Mathematical Occupations 1,045 104
17-0000 Architecture and Engineering Occupations 1,283 128
19-0000 Life, Physical, and Social Science Occupations 1,172 117
21-0000 Community and Social Service Occupations 1,634 163
23-0000 Legal Occupations 439 44
25-0000 Education, Training, and Library Occupations 7,170 717
27-0000 Arts, Design, Entertainment, Sports, and Media Occupations 3,060 306
29-0000 Healthcare Practitioners and Technical Occupations 4,531 453
31-0000 Healthcare Support Occupations 2,611 261
33-0000 Protective Service Occupations 1,858 186
35-0000 Food Preparation and Serving Related Occupations 8,607 861
37-0000 Building and Grounds Cleaning and Maintenance Occupations 3,932 393
39-0000 Personal Care and Service Occupations 5,892 589
41-0000 Sales and Related Occupations 15,049 1,505
43-0000 Office and Administrative Support Occupations 10,806 1,081
45-0000 Farming, Fishing, and Forestry Occupations 1,343 134
47-0000 Construction and Extraction Occupations 6,196 620
49-0000 Installation, Maintenance, and Repair Occupations 4,992 499
51-0000 Production Occupations 8,325 833
53-0000 Transportation and Material Moving Occupations 5,907 591
55-0000 Military occupations 10,560 1,056
99-0000 Unclassified Occupation 490 49

Total 118,593 11,859
Source: EMSI 2013.1
Table 15: Openings (2002-2012)

Shift Share
"occupational mix effect," which is regional
in the specific occupation at a national level;
and the "regional competitiveness effect,"
which is growth that cannot be explained by
either overall or occupation-specific trends.
Shift share can be applied to job decline as well
as job growth. This graph shows three
occupations with biggest positive and negative
competitive effect.
1,505
1,081
1,056
861
833
0
200
400
600
800
1,000
1,200
1,400
1,600
Sales and
Related
Occupations
Office and
Administrative
Support
Occupations
Military
occupations
Food
Preparation and
Serving Related
Occupations
Production
Occupations
Top 5 Occupations by Annual Openings

Figure 19: Occupation Shift Share (2002-2012), greatest change in competitive effect
SOC Description
Occupational
Mix Effect
National
Growth
Effect
Expected
Change
Competitive
Effect
11-0000 Management Occupations 56 1,526 1,582 (1,734)
13-0000 Business and Financial Operations Occupations 1,076 499 1,575 (52)
15-0000 Computer and Mathematical Occupations 56 140 196 (45)
17-0000 Architecture and Engineering Occupations (199) 137 (62) 235
19-0000 Life, Physical, and Social Science Occupations 121 113 234 (33)
21-0000 Community and Social Service Occupations 95 209 304 (121)
Military
occupations
Construction
and Extraction
Occupations
Production
Occupations
Personal Care
and Service
Occupations
Management
Occupations
Sales and
Related
Occupations
55-0000 47-0000 51-0000 39-0000 11-0000 41-0000
Occupational Mix Effect (1,177) (1,057) (3,025) 2,112 56 854
National Growth Effect 986 715 1,125 651 1,526 1,890
Expected Change (191) (342) (1,900) 2,763 1,582 2,744
Competitive Effect 9,637 1,419 899 (1,537) (1,734) (1,739)
(4,000)
(2,000)
0
2,000
4,000
6,000
8,000
10,000
12,000
Occupation Shift Share 2002-2012
23-0000 Legal Occupations 18 64 82 (29)
25-0000 Education, Training, and Library Occupations 390 978 1,368 370
27-0000
Occupations
348 323 671 (211)
29-0000 Healthcare Practitioners and Technical Occupations 674 624 1,298 (565)
31-0000 Healthcare Support Occupations 1,013 389 1,402 (1,083)
33-0000 Protective Service Occupations (84) 244 160 178
35-0000 Food Preparation and Serving Related Occupations 688 1,056 1,744 (991)
37-0000
Occupations
979 630 1,609 (885)
39-0000 Personal Care and Service Occupations 2,112 651 2,763 (1,537)
41-0000 Sales and Related Occupations 854 1,890 2,744 (1,739)
43-0000 Office and Administrative Support Occupations (2,332) 2,132 (200) (10)
45-0000 Farming, Fishing, and Forestry Occupations (129) 142 13 55
47-0000 Construction and Extraction Occupations (1,057) 715 (342) 1,419
49-0000 Installation, Maintenance, and Repair Occupations (647) 645 (2) 154
51-0000 Production Occupations (3,025) 1,125 (1,900) 899
53-0000 Transportation and Material Moving Occupations (948) 1,001 53 (901)
55-0000 Military occupations (1,177) 986 (191) 9,637
99-0000 Unclassified Occupation 99 51 150 (103)
Total (1,019) 16,269 15,250 2,908
Source: EMSI 2013.1
Biggest positive change in Competitive effect
was reached by Military occupations (9,637),
Construction and Extraction Occupations
(1,419) and Production Occupations (899). On
the other side biggest negative change was
reached by Sales and Related Occupations (-
1,739), Management Occupations (-1,734), and
Personal Care and Service Occupations (-1,537).
The Biggest positive change in Occupational Mix
Effect was reached by Personal Care and Service
Occupations (2,112), while the biggest negative
change by Production occupations (-3,025).
Location Quotient
SOC Description
2012 State
Location
Quotient
2012 National
Location
Quotient
11-0000 Management Occupations 1.02 1.24
13-0000 Business and Financial Operations Occupations 0.70 0.62
15-0000 Computer and Mathematical Occupations 0.48 0.38
17-0000 Architecture and Engineering Occupations 0.56 0.58
19-0000 Life, Physical, and Social Science Occupations 1.00 0.85
21-0000 Community and Social Service Occupations 1.02 0.92
23-0000 Legal Occupations 0.63 0.46
25-0000 Education, Training, and Library Occupations 1.18 1.22
27-0000 Arts, Design, Entertainment, Sports, and Media Occupations 0.85 0.69
29-0000 Healthcare Practitioners and Technical Occupations 0.84 0.82
31-0000 Healthcare Support Occupations 0.85 0.89
33-0000 Protective Service Occupations 0.95 0.81
35-0000 Food Preparation and Serving Related Occupations 1.03 0.94
37-0000 Building and Grounds Cleaning and Maintenance Occupations 1.05 0.93
39-0000 Personal Care and Service Occupations 0.95 0.92
41-0000 Sales and Related Occupations 0.89 0.84
43-0000 Office and Administrative Support Occupations 0.89 0.87
45-0000 Farming, Fishing, and Forestry Occupations 1.17 1.20
47-0000 Construction and Extraction Occupations 0.94 1.05
49-0000 Installation, Maintenance, and Repair Occupations 0.99 1.06
51-0000 Production Occupations 0.92 1.11
53-0000 Transportation and Material Moving Occupations 0.86 0.89
55-0000 Military occupations 5.02 8.86
99-0000 Unclassified Occupation 0.73 0.72
Source: EMSI 2013.1
Table 17: State & National LQ (2012)

Highest values of Location Quotient were held
by Military occupations in both the state and
national level (5.02 and 8.86), followed by
Education, Training, and Library Occupations
(1.18 and 1.22). Third, was Farming, Fishing, and
Forestry Occupations (1.17 and 1.20).
Interesting is the difference between Location
Quotient in Production Occupations (0.99 and
1.11) compared to Management Occupations
with values 1.02 at State level and 1.24 at
National level. Lowest values were found in
Computer and Mathematical Occupations (0.48
and 0.38), Architecture and Engineering
Occupations (0.56 and 0.58) and Business and
Financial Operations Occupations (0.70 and
0.62).
State & National Jobs
Column Growth % represents overall change
between years. Biggest positive change in
absolute number of jobs was recorded in
Business and Financial Operations Occupations
(17,685 jobs, representing 24% growth)
followed by Personal Care and Service
Occupations (15,182 jobs, representing 23%
growth) and Education, Training, and Library
Occupations (9,869 jobs, representing 11%
growth). Biggest positive change in % was
recorded in Military occupations (8,547 jobs,
representing 30% growth). Biggest negative
change in absolute number of jobs was
recorded in Production Occupations (-5,276
jobs, representing 4% decrease), Office and
Administrative Support Occupations (-3,983
jobs, representing 2% decrease) and
Occupations (-2,445 jobs, representing 3%
decrease). Biggest negative change in % of jobs
was recorded in Architecture and Engineering
Occupations (-1,533 jobs representing 5%
decrease).
SOC Description
State 2002
Jobs
State 2012
Jobs
State Change
2002-2012
State %
Growth
11-0000 Management Occupations 144,380 151,425 7,045 5%
13-0000 Business and Financial Operations Occupations 74,264 91,949 17,685 24%
15-0000 Computer and Mathematical Occupations 32,615 32,619 4 0%
17-0000 Architecture and Engineering Occupations 29,197 27,664 (1,533) (5%)
19-0000 Life, Physical, and Social Science Occupations 11,113 13,459 2,346 21%
21-0000 Community and Social Service Occupations 21,028 22,533 1,505 7%
23-0000 Legal Occupations 9,963 11,210 1,247 13%
25-0000 Education, Training, and Library Occupations 88,037 97,906 9,869 11%
27-0000
Arts, Design, Entertainment, Sports, and
Media Occupations
40,413 43,746 3,333 8%
29-0000
Occupations
74,013 83,341 9,328 13%
31-0000 Healthcare Support Occupations 42,562 50,098 7,536 18%
33-0000 Protective Service Occupations 27,879 29,498 1,619 6%
35-0000
Occupations
107,420 111,470 4,050 4%
37-0000
Building and Grounds Cleaning and
Maintenance Occupations
59,602 67,273 7,671 13%
39-0000 Personal Care and Service Occupations 66,832 82,014 15,182 23%
41-0000 Sales and Related Occupations 218,442 226,307 7,865 4%
43-0000
Office and Administrative Support
Occupations
247,302 243,319 (3,983) (2%)
45-0000 Farming, Fishing, and Forestry Occupations 11,494 12,879 1,385 12%
47-0000 Construction and Extraction Occupations 84,601 87,782 3,181 4%
49-0000
Occupations
70,218 67,763 (2,455) (3%)
51-0000 Production Occupations 119,650 114,374 (5,276) (4%)
53-0000
Occupations
109,705 110,352 647 1%
55-0000 Military occupations 28,489 37,036 8,547 30%
99-0000 Unclassified Occupation 6,893 7,697 804 12%
Total 1,726,110 1,823,714 97,604 6%
Source: EMSI 2013.1
Table 18: State Jobs (2002-2012)

SOC Description
National
2002 Jobs
National
2012 Jobs
National Change
2002-2012
National %
Growth
11-0000 Management Occupations 11,159,272 12,181,596 1,022,324 9%
13-0000
Business and Financial Operations
Occupations
7,970,897 10,193,737 2,222,840 28%
15-0000 Computer and Mathematical Occupations 3,599,591 4,045,068 445,477 12%
17-0000 Architecture and Engineering Occupations 2,759,891 2,650,521 (109,370) (4%)
19-0000
Life, Physical, and Social Science
Occupations
1,312,808 1,552,412 239,604 18%
21-0000 Community and Social Service Occupations 2,172,629 2,452,390 279,761 13%
23-0000 Legal Occupations 1,338,991 1,490,569 151,578 11%
25-0000 Education, Training, and Library Occupations 8,273,764 9,296,638 1,022,874 12%
27-0000
Arts, Design, Entertainment, Sports, and
Media Occupations
4,464,355 5,285,103 820,748 18%
29-0000
Occupations
7,132,483 8,443,434 1,310,951 18%
31-0000 Healthcare Support Occupations 3,577,985 4,716,599 1,138,614 32%
33-0000 Protective Service Occupations 3,194,006 3,378,670 184,664 6%
35-0000
Occupations
10,419,164 11,939,897 1,520,733 15%
37-0000
Building and Grounds Cleaning and
Maintenance Occupations
6,105,534 7,483,630 1,378,096 23%
39-0000 Personal Care and Service Occupations 6,029,136 8,289,569 2,260,433 37%
41-0000 Sales and Related Occupations 20,848,671 23,523,574 2,674,903 13%
43-0000
Office and Administrative Support
Occupations
24,672,093 24,466,758 (205,335) (1%)
45-0000 Farming, Fishing, and Forestry Occupations 1,230,885 1,241,241 10,356 1%
47-0000 Construction and Extraction Occupations 8,075,392 7,733,725 (341,667) (4%)
49-0000
Occupations
6,205,687 6,204,207 (1,480) 0%
51-0000 Production Occupations 11,037,136 9,389,406 (1,647,730) (15%)
53-0000
Occupations
10,327,923 10,375,613 47,690 0%
55-0000 Military occupations 2,097,000 2,061,143 (35,857) (2%)
99-0000 Unclassified Occupation 606,382 764,330 157,948 26%
Total 164,611,676 179,159,83 14,548,154 9%
Source: EMSI 2013.1
Table 19: National Jobs (2002-2012)
The biggest positive change in absolute number
of jobs was recorded in Sales and Related
Occupations (2,674,903 jobs, representing 13%
growth), Personal Care and Service Occupations
(2,260,433 jobs, representing 37% growth) and
Business and Financial Operations Occupations
(2,222,840 jobs, representing 28% growth).
Biggest positive change in % was recorded in
Personal Care and Service Occupations
(2,260,433 jobs, representing 37% growth).
Biggest negative change in absolute number of
jobs was recorded in Production Occupations (-
1,647,730 jobs, representing 15% decrease)
followed by Construction and Extraction
Occupations (-341,667 jobs, representing 4%
decrease) and Office and Administrative
Support Occupations (-205,335 jobs,
representing 1% decrease). Biggest negative
change in % of jobs was recorded in Production
Occupations (-1,647,730 jobs representing 15%
decrease).
Wages by Occupation
Hourly Wage
SOC Description
Median
Hourly Wage
State Median
Hourly Wage
National Median
Hourly Wage
11-0000 Management Occupations $19.01 $24.38 $31.40
13-0000 Business and Financial Operations Occupations $23.14 $26.07 $28.79
15-0000 Computer and Mathematical Occupations $24.65 $30.95 $35.10
17-0000 Architecture and Engineering Occupations $26.41 $32.79 $34.71
19-0000 Life, Physical, and Social Science Occupations $25.91 $28.92 $30.75
21-0000 Community and Social Service Occupations $17.93 $17.55 $19.62
23-0000 Legal Occupations $29.53 $30.95 $39.23
25-0000 Education, Training, and Library Occupations $19.06 $18.38 $21.59
27-0000
Occupations
$13.37 $14.95 $17.85
29-0000 Healthcare Practitioners and Technical Occupations $28.25 $31.63 $34.80
31-0000 Healthcare Support Occupations $11.40 $11.69 $12.45
33-0000 Protective Service Occupations $14.80 $16.72 $18.93
35-0000 Food Preparation and Serving Related Occupations $9.05 $9.12 $9.59
37-0000
Occupations
$9.76 $10.49 $10.73
39-0000 Personal Care and Service Occupations $9.16 $9.45 $10.16
41-0000 Sales and Related Occupations $12.46 $14.82 $15.60
43-0000 Office and Administrative Support Occupations $12.94 $14.30 $15.73
45-0000 Farming, Fishing, and Forestry Occupations $10.60 $11.52 $10.74
47-0000 Construction and Extraction Occupations $15.36 $17.07 $17.69
49-0000 Installation, Maintenance, and Repair Occupations $17.09 $18.70 $18.96
51-0000 Production Occupations $14.02 $15.77 $15.47
53-0000 Transportation and Material Moving Occupations $13.96 $14.76 $14.83
55-0000 Military occupations $12.57 $12.61 $13.24
99-0000 Unclassified Occupation $14.42 $13.21 $14.91
Total $14.98 $17.30 $19.05
Source: EMSI 2013.1
Table 20: Regional, State & National Median Hourly Wages (2012)
The occupations with highest Median Hourly
Wages are Legal Occupations ($29.53),
Occupations ($28.25) and Architecture and
Engineering Occupations (26.41). The lowest
wages in the region are for the Food
Preparation and Serving Related Occupations
($9.16), Building and Grounds Cleaning and
Maintenance Occupations ($9.76) and Farming,
Fishing, and Forestry Occupations ($10.6).
Highest Median Hourly Wages in State scale
were in Architecture and Engineering
Occupations ($32.79), Healthcare Practitioners
and Technical Occupations ($31.63), Computer
and Mathematical Occupations and Legal
Occupations (both $30.95). While on the
National scale were Legal Occupations ($39.23)
followed by Computer and Mathematical
Occupations ($35.10) and Healthcare
Practitioners and Technical Occupations
($34.80). Lowest Median Hourly Wages in State
scale were in Food Preparation and Serving
Related Occupations ($9.12), Personal Care and
Service Occupations ($9.45) and Building and
Grounds Cleaning and Maintenance
Occupations ($10.49). On the National scale
were Food Preparation and Serving Related
Occupations ($9.59), Personal Care and Service
Occupations ($10.16) and Building and Grounds
Cleaning and Maintenance Occupations
($10.73). Community and Social Service
Occupations and Education, Training, and
Library Occupations Median Hourly Wages in
the region were higher than State Median
Hourly Wages.
Part IV: Education Completions
Part IV of the report describes in detail the
educational programs in the region including
regional completions, openings, jobs, median
wages and also career clusters and Educational
Attainment.
Institution Completions
The table below shows the top ten programs by
completion. Institutions included are Cloud
County Community College, Flint Hills Technical
College, North Central Kansas Technical College,
Salina Area Technical College, and Manhattan
Area Technical College. Program Code
represents CIP (Classification of Instructional
Programs) which is a standard numerical code
for a post-secondary course of study, developed
and defined by the U.S. Department of
Education's National Center for Education
Statistics. Column Growth % represents overall
change between years.
Program
Code
Program
Institution
Completions
Regional
Jobs (2012)
Growth
(2002-2012)
51.3902 Nursing Assistant/Aide and Patient Care Assistant/Aide 431 61515 18%
51.3901 Licensed Practical/Vocational Nurse Training 166 29452 8%
24.0101 Liberal Arts and Sciences/Liberal Studies 147 13849 26%
51.2603 Medication Aide 112 7304 -12%
51.3801 Registered Nursing/Registered Nurse 93 88098 42%
51.9999 Health Professions and Related Clinical Sciences, Other 63 0 0%
47.0604
Automobile/Automotive Mechanics
Technology/Technician
60 31516 -68%
52.0401 Administrative Assistant and Secretarial Science, General 56 163864 0%
48.0508 Welding Technology/Welder 53 17574 15%
47.0201
Heating, Air Conditioning, Ventilation and Refrigeration
Maintenance Technology/Technician
47 9432 54%
Source: EMSI 2013.1
Table 21: Institutional Completions (2011)
Regional Completions
Column Growth represents overall change between years.
CIP Program
Regional
Completions
(2011)
Regional
Openings
(2002)
Regional
Jobs
(2002)
Regional
Jobs
(2012)
Growth in
Jobs (2002-
2012)
51.3902
Nursing Assistant/Aide and Patient Care
Assistant/Aide
431 85 2,252 2,210 (2%)
13.1202 Elementary Education and Teaching 323 114 1,460 1,631 12%
52.0201
Business Administration and
Management, General
264 286 5,761 6,136 6%
51.3901
Licensed Practical/Vocational Nurse
Training
251 48 933 979 5%
51.3801 Registered Nursing/Registered Nurse 215 167 2,414 2,595 7%
52.0301 Accounting 197 45 1,131 1,350 19%
19.0701
Human Development and Family Studies,
General
190 6 108 128 19%
01.0901 Animal Sciences, General 180 219 9,758 8,632 (12%)
24.0101 Liberal Arts and Sciences/Liberal Studies 178 386 1,939 2,566 32%
45.0101 Social Sciences, General 173 4 59 59 0%
52.1401
Marketing/Marketing Management,
General
157 32 531 611 15%
45.1101 Sociology 137 0 3 2 (37%)
25.0101 Library and Information Science 134 14 224 239 7%
09.0401 Journalism 134 37 429 428 0%
42.0101 Psychology, General 124 21 264 339 28%
14.1901 Mechanical Engineering 123 36 436 511 17%
52.0801 Finance, General 121 84 1,746 2,382 36%
13.0301 Curriculum and Instruction 119 7 109 142 29%
13.1314
Physical Education Teaching and
Coaching
118 203 2,783 3,035 9%
51.2603 Medication Aide 112 11 156 166 6%
Source: EMSI 2013.1
Table 22: Regional Completions (2011)
The following map illustrates the division of
high school graduate students over the region.
The most graduates were concentrated in Riley
and Salina counties. You can also see change in
ACT scores between years 2010 and 2011. If the
blue section of pie chart is bigger than the red
one, the ACT score was improved. This is not
case of many schools. Most of them remain
stable.


The following map shows graduation the ratio
over all regions. The larger the blue section of
the pie chart the higher the graduation rate of
students at certain high schools.


Regional Programs
Top Ten Regional Completions by Program
CIP Program
Regional Completions
(2011)
51.3902 Nursing Assistant/Aide and Patient Care Assistant/Aide 431
13.1202 Elementary Education and Teaching 323
52.0201 Business Administration and Management, General 264
51.3901 Licensed Practical/Vocational Nurse Training 251
51.3801 Registered Nursing/Registered Nurse 215
52.0301 Accounting 197
19.0701 Human Development and Family Studies, General 190
01.0901 Animal Sciences, General 180
24.0101 Liberal Arts and Sciences/Liberal Studies 178
45.0101 Social Sciences, General 173
Source: EMSI 2013.1
Table 23: Top Ten Regional Completions (2011)
Highest number of Completions was recorded in
Nursing Assistant/Aide and Patient Care
Assistant/Aide (431) followed by Elementary
Education and Teaching (323) and in Business
Administration and Management, General
(264).
Top Ten Regional Openings by Program
CIP Program Regional Openings (2011)
12.0505 Food Preparation/Professional Cooking/Kitchen Assistant 270
52.0201 Business Administration and Management, General 248
01.1102 Agronomy and Crop Science 232
13.1314 Physical Education Teaching and Coaching 231
01.0901 Animal Sciences, General 229
01.1103 Horticultural Science 228
09.0100 Communication, General 226
01.0307 Horse Husbandry/Equine Science and Management 226
01.0101 Agricultural Business and Management, General 225
52.0101 Business/Commerce, General 225
Source: EMSI 2013.1
Table 24: Top Ten Regional Openings (2011)
Top three Programs by number of Openings
were Food Preparation/Professional
Cooking/Kitchen Assistant (270), Business
Administration and Management (248), and
General and Agronomy and Crop Science (232).
Top Ten Median Hourly Wages by Program
CIP Program Median Hourly Wage
40.0801 Physics, General $49.68
14.0701 Chemical Engineering $49.20
14.0301 Agricultural Engineering $48.69
14.2301 Nuclear Engineering $48.63
40.0101 Physical Sciences $47.90
04.0601 Landscape Architecture $45.89
45.1001 Political Science and Government, General $44.73
04.0301 City/Urban, Community and Regional Planning $43.24
42.9999 Psychology, Other $42.36
40.0601 Geology/Earth Science, General $41.89
Source: EMSI 2013.1
Table 25: Top Ten Median Hourly Wages (2012)
Top three Programs by Median Hourly Wage
were Physics, General ($49.68), Chemical
Engineering ($49.20) and Agricultural
Engineering ($48.69).
Top Ten Regional Jobs by Program
CIP Program
Regional Jobs
(2002)
Regional Jobs
(2012)
01.1102 Agronomy and Crop Science 9,804 8,687
01.0901 Animal Sciences, General 9,758 8,632
01.1103 Horticultural Science 9,698 8,586
01.0307 Horse Husbandry/Equine Science and Management 9,656 8,533
01.0101 Agricultural Business and Management, General 9,647 8,524
52.0201 Business Administration and Management, General 5,761 6,136
12.0505 Food Preparation/Professional Cooking/Kitchen Assistant 5,646 5,752
52.0101 Business/Commerce, General 5,038 5,463
52.0401 Administrative Assistant and Secretarial Science, General 4,473 4,554
44.0401 Public Administration 3,727 4,011
Source: EMSI 2013.1
Table 26: Top Ten Regional Jobs (2012)
Top three programs by number of jobs in 2012
were Agronomy and Crop Science (8,687)
followed by Animal Sciences (8,632), General
and Horticultural Science (8,586).
Regional Job Growth
Column Growth represents overall change
between years. Highest growth in number of
jobs was recorded in Veterinary Medicine,
Veterinary Sciences/Veterinary Clinical
Sciences, General Pre-Veterinary Studies (130%)
followed by Home Health Aide/Home Attendant
(73%) and Psychology, Other (65%). Highest
decrease was recorded in Sociology (37%, but it
was decrease just from 3 to 2 jobs), Animal
Sciences, General (34%) and Nursing
Assistant/Aide and Patient Care Assistant/Aide
(33%, but just from 4 to 3 jobs).
CIP Program
Regional
Jobs (2002)
Regional
Jobs (2012)
Growth in Jobs
(2002-2012)
51.2401 Veterinary Medicine 72 165 130%
51.2501 Veterinary Sciences/Veterinary Clinical Sciences, General 72 165 130%
51.1104 Pre-Veterinary Studies 72 165 130%
51.2602 Home Health Aide/Home Attendant 1,385 2,396 73%
42.9999 Psychology, Other 27 45 65%
25.0103 Archives/Archival Administration 905 1,332 47%
51.2301 Art Therapy/Therapist 41 60 45%
31.0505 Kinesiology and Exercise Science 41 60 45%
45.0701 Geography 2 3 45%
15.1401 Nuclear Engineering Technology/Technician 5 8 44%
47.0105 Industrial Electronics Technology/Technician 420 350 (17%)
52.0407 Business/Office Automation/Technology/Data Entry 243 201 (18%)
01.0201 Agricultural Mechanization, General 207 166 (19%)
01.0204 Agricultural Power Machinery Operation 207 166 (19%)
47.0604
Automobile/Automotive Mechanics
Technology/Technician
1,307 1,028 (21%)
01.0401 Agricultural and Food Products Processing 621 477 (23%)
51.2310 Vocational Rehabilitation Counseling/Counselor 156 113 (28%)
45.0201 Anthropology 4 3 (33%)
47.0603 Autobody/Collision and Repair Technology/Technician 480 315 (34%)
45.1101 Sociology 3 2 (37%)
Source: EMSI 2013.1
Table 27: Regional Job Growth (2002-2012)
Regional Historic Completions

CIP Code
Code
Description
2003
Completions
2011
Completions
01 AGRICULTURE, AGRICULTURE OPERATIONS, AND RELATED SCIENCES 510 547
03 NATURAL RESOURCES AND CONSERVATION 0 0
04 ARCHITECTURE AND RELATED SERVICES 161 146
05 AREA, ETHNIC, CULTURAL, GENDER, AND GROUP STUDIES 0 15
09 COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS 214 198
10
COMMUNICATIONS TECHNOLOGIES/TECHNICIANS AND SUPPORT
SERVICES
24 8
11 COMPUTER AND INFORMATION SCIENCES AND SUPPORT SERVICES 375 165
12 PERSONAL AND CULINARY SERVICES 246 137
13 EDUCATION 1,059 1,169
14 ENGINEERING 390 472
15 ENGINEERING TECHNOLOGIES AND ENGINEERING-RELATED FIELDS 217 257
16 FOREIGN LANGUAGES, LITERATURES, AND LINGUISTICS 36 56
19 FAMILY AND CONSUMER SCIENCES/HUMAN SCIENCES 309 392
22 LEGAL PROFESSIONS AND STUDIES 6 6
23 ENGLISH LANGUAGE AND LITERATURE/LETTERS 80 107
24 LIBERAL ARTS AND SCIENCES, GENERAL STUDIES AND HUMANITIES 204 184
25 LIBRARY SCIENCE 127 141
26 BIOLOGICAL AND BIOMEDICAL SCIENCES 285 181
27 MATHEMATICS AND STATISTICS 40 76
28 MILITARY SCIENCE, LEADERSHIP AND OPERATIONAL ART 0 0
29 MILITARY TECHNOLOGIES AND APPLIED SCIENCES 0 0
30 MULTI/INTERDISCIPLINARY STUDIES 6 62
31 PARKS, RECREATION, LEISURE, AND FITNESS STUDIES 134 181
32 BASIC SKILLS AND DEVELOPMENTAL/REMEDIAL EDUCATION 0 0
33 CITIZENSHIP ACTIVITIES 0 0
34 HEALTH-RELATED KNOWLEDGE AND SKILLS 0 0
35 INTERPERSONAL AND SOCIAL SKILLS 0 0
36 LEISURE AND RECREATIONAL ACTIVITIES 0 0
37 PERSONAL AWARENESS AND SELF-IMPROVEMENT 0 0
38 PHILOSOPHY AND RELIGIOUS STUDIES 11 9
39 THEOLOGY AND RELIGIOUS VOCATIONS 52 46
40 PHYSICAL SCIENCES 67 77
41 SCIENCE TECHNOLOGIES/TECHNICIANS 0 0
42 PSYCHOLOGY 183 145
43
HOMELAND SECURITY, LAW ENFORCEMENT, FIREFIGHTING AND
RELATED PROTECTIVE SERVICES
41 37
44 PUBLIC ADMINISTRATION AND SOCIAL SERVICE PROFESSIONS 37 34
45 SOCIAL SCIENCES 413 501
46 CONSTRUCTION TRADES 139 108
47 MECHANIC AND REPAIR TECHNOLOGIES/TECHNICIANS 271 206
48 PRECISION PRODUCTION 35 60
49 TRANSPORTATION AND MATERIALS MOVING 49 59
50 VISUAL AND PERFORMING ARTS 193 195
51 HEALTH PROFESSIONS AND RELATED PROGRAMS 709 1,600
52
BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT
SERVICES
1,095 1,022
53 HIGH SCHOOL/SECONDARY DIPLOMAS AND CERTIFICATES 0 0
54 HISTORY 72 82
60 RESIDENCY PROGRAMS 0 0

Total 7,790 8,681
Source: EMSI 2013.1
Table 28: Regional Historic Completions (2003-2011)
Highest number of Regional Historic
Completions in 2011 was recorded in Health
professions and related programs (1,600),
Education (1,169) and Business, Management,
Marketing and related Support services (1,022).
The lowest number of completions (0) was
recorded in twelve programs.

Career Cluster Data Report
A career cluster is a group of related
occupations that require similar interests,
training, and skills. Career clusters include
"pathways" that define related entry-level,
intermediate, and advanced occupations. The
career clusters used here are used by the States
Career Clusters Initiative
(www.careerclusters.org) and are based on
standard SOC occupations. It is important to
note that some occupations are found in
multiple clusters, and some occupations are not
found in any cluster.
Jobs and Jobs Change
Column Growth % represents overall change
between years. The highest number of jobs was
recorded in Business, Management &
Administration cluster (36,946), Marketing,
Sales & Service cluster (28,876) and Hospitality
& Tourism cluster (27,507). The least jobs were
recorded in Information Technology cluster
(978) followed by Science, Technology,
Engineering & Mathematics (6,666) and in
Manufacturing cluster (6,910). Biggest positive
absolute change were recorded in Government
& Public Administration cluster (10,627),
Human Service cluster (3,903) and Business,
Management & Administration cluster (2,431),
negative change was recorded just in one
cluster, Transportation, Distribution, & Logistics
cluster (-139). With regard to Growth, highest
change was presented by Government & Public
Administration cluster (66.16%), Human
Services cluster (20.18%) and Law, Public Safety,
Corrections & Security cluster (18.64%),
decrease was recorded just in one cluster,
Transportation, Distribution, & Logistics (-
0.64%).
Cluster Name 2002 Jobs 2012 Jobs Change % Growth
Government & Public Administration 16,063 26,690 10,627 66.16%
Human Services 19,337 23,240 3,903 20.18%
Business, Management & Administration 34,515 36,946 2,431 7.04%
Health Science 15,854 17,683 1,829 11.54%
Education & Training 13,323 14,997 1,674 12.56%
Hospitality & Tourism 25,861 27,507 1,646 6.36%
Architecture & Construction 10,945 12,271 1,326 12.12%
Finance 8,691 9,889 1,198 13.78%
Law, Public Safety, Corrections & Security 6,093 7,229 1,136 18.64%
Agriculture, Food & Natural Resources 17,480 18,485 1,005 5.75%
Marketing, Sales & Service 27,929 28,876 947 3.39%
Manufacturing 6,002 6,910 908 15.13%
Arts, A/V Technology & Communications 6,452 7,248 796 12.34%
Science, Technology, Engineering & Mathematics 5,938 6,666 728 12.26%
Information Technology 922 978 56 6.07%
Transportation, Distribution, & Logistics 21,880 21,741 -139 -0.64%
Source: EMSI 2013.1
Table 29: Jobs and Job Change (2002-2012)
Hourly Earnings
Cluster Name 2012 Hourly Earnings
Government & Public Administration $15.13
Human Services $14.90
Business, Management & Administration $16.31
Health Science $19.88
Education & Training $18.01
Hospitality & Tourism $14.12
Architecture & Construction $18.53
Finance $19.09
Law, Public Safety, Corrections & Security $23.89
Agriculture, Food & Natural Resources $20.39
Marketing, Sales & Service $12.54
Manufacturing $19.03
Arts, A/V Technology & Communications $24.41
Science, Technology, Engineering & Mathematics $29.81
Information Technology $20.73
Transportation, Distribution, & Logistics $16.78
Source: EMSI 2013.1
Table 30: Hourly Earnings (2012)
The highest Hourly Earnings from all career
clusters had Science, Technology, Engineering &
Mathematics cluster ($29.81), Arts, A/V
Technology & Communications cluster ($24.41),
Law, Public Safety, Corrections & Security
cluster ($23.89). Lowest Hourly Earnings were
presented by Marketing, Sales & Service cluster
($12.54), Hospitality & Tourism ($14.12) and
Human Services cluster ($14.90).
Location Quotient
Cluster Name LQ
Government & Public Administration 2.31
Education & Training 1.17
Agriculture, Food & Natural Resources 0.98
Human Services 0.84
Hospitality & Tourism 0.83
Manufacturing 0.98
Health Science 0.77
Marketing, Sales & Service 0.8
Law, Public Safety, Corrections & Security 0.9
Transportation, Distribution, & Logistics 0.81
Arts, A/V Technology & Communications 0.82
Business, Management & Administration 0.74
Architecture & Construction 0.85
Finance 0.7
Science, Technology, Engineering & Mathematics 0.8
Information Technology 0.5
Source: EMSI 2013.1
Table 31: Location Quotient (2012)
Highest value of Location Quotient had the
Government & Public Administration cluster
(2.31), Education & Training cluster (1.17) and
Agriculture, Food & Natural Resources cluster
(0.98). Lowest value of Location Quotient was
presented by Information Technology cluster
(0.5) followed by Science, Technology,
Engineering & Mathematics cluster (0.8) and
Finance cluster (0.7).
Openings
Openings represents sum of new and
replacement jobs in the occupation over the
entire timeframe. Annual Openings represents
the sum of new and replacement jobs in the
occupation over the entire timeframe, divided
by the number of years in the timeframe. The
most openings could be found in Business,
Management & Administration (21,185),
Marketing, Sales & Service (16,913) and
Hospitality & Tourism clusters (15,754). The
least positions appeared in Information
Technology (676), Science, Technology,
Engineering & Mathematics (4,069) and Law,
Public Safety, Corrections & Security clusters
(4,454).
Cluster Name Openings Annual Openings
Government & Public Administration 14,114 1,411
Human Services 15,739 1,574
Business, Management & Administration 21,185 2,118
Health Science 10,785 1,079
Education & Training 8,867 887
Hospitality & Tourism 15,754 1,575
Architecture & Construction 7,896 790
Finance 7,069 707
Law, Public Safety, Corrections & Security 4,454 445
Agriculture, Food & Natural Resources 11,707 1,171
Marketing, Sales & Service 16,913 1,691
Manufacturing 4,814 481
Arts, A/V Technology & Communications 4,659 466
Science, Technology, Engineering & Mathematics 4,069 407
Information Technology 676 68
Transportation, Distribution, & Logistics 12,938 1,294
Source: EMSI 2013.1
Table 32: Openings (2002-2012)
Rank Career Clusters Report
Career Clusters Ranked by Growth

Figure 20: Career Cluster Job Growth (2002-2012)
-139
56
728
796
908
947
1,005
1,136
1,198
1,326
1,646
1,674
1,829
2,431
3,903
10,627
-1000 2000 5000 8000 11000
Human Services
Health Science
Education & Training
Finance
Agriculture, Food & Natural Resources
Government & Public Administration
Law, Public Safety, Corrections & Security
Business, Management & Administration
Hospitality & Tourism
Marketing, Sales & Service
Architecture & Construction
Manufacturing
Transportation, Distribution, & Logistics
Arts, A/V Technology & Communications
Information Technology
Science, Technology, Engineering & Mathematics
Career Cluster Job Growth (2002-2012)

Career Clusters Ranked by Location Quotient

Figure 21: Career Clusters ranked by LQ (2012)

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Government & Public
Administration
Education & Training
Agriculture, Food & Natural
Resources
Manufacturing
Law, Public Safety, Corrections
& Security
Architecture & Construction
Human Services
Hospitality & Tourism
Arts, A/V Technology &
Communications
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Administration
Educational Attainment

Race/Ethnicity
2012
Population
Less Than High
School
High School
Diploma College Degree
White, Non-Hispanic 169,967 14,331 98,729 56,907
White, Hispanic 10,597 3,255 5,291 2,051
Black, Non-Hispanic 7,646 765 4,388 2,493
Asian, Non-Hispanic 3,906 407 1,457 2,042
Two or More Races, Non-Hispanic 2,406 316 1,454 636
American Indian or Alaskan Native, Non-
Hispanic
983 152 613 218
Black, Hispanic 529 97 303 130
American Indian or Alaskan Native, Hispanic 411 131 202 79
Two or More Races, Hispanic 349 84 186 78
Native Hawaiian or Pacific Islander, Non-
Hispanic
250 11 171 68
Asian, Hispanic 145 36 75 34
Native Hawaiian or Pacific Islander, Hispanic 37 10 20 8
Total 197,226 19,595 112,889 64,742
Source: EMSI 2013.1
Table 33: Educational Attainment (2012)
With regards to ethnicity the majority of people
in the region were found to be White, Non-
Hispanic (169,967), followed by White, Hispanic
(10,597)and Black, Non/Hispanic (7,646). The
least number of people were Native Hawaiian
or Pacific Islander, Hispanic (37), Asian, Hispanic
(145) and Native Hawaiian or Pacific Islander,
Non-Hispanic (250). This distribution
corresponds with the distribution of education.
The most people with College Degree, High
School Diploma and Less Than High School were
also White, Non/Hispanic, followed by White,
Hispanic and Black Non-Hispanic. The other end
also looked similar to the population
distribution.
Race/Ethnicity Demographics

Figure 22: Race/Ethnicity Demographics (2012)

PART V - Innovation Assessment Survey
Introduction
This section describes the results of the regional innovation assessments survey conducted in the region. The
survey covered the following topics: demographics, regional environment, region definition, local decision
making, regional performance, government programs/policies, regional issues, housing, quality of region for
business, and social networks. The survey was open during spring of 2013 for the regional population to take.
Online survey platform (surveymonkey) was used to deploy the survey in the region.

DEMOGRAPHICS
The respondents were initially inquired about their county of residence, county of work, type of organization,
and the geographic limits of their organization.

County of Residence
Clay (14.5%) and Ellsworth (13.3%) Counties had the highest representations of respondents living within
them. Geary had 10.8% and Dickinson was tied with Mitchell at 9.6%. None of the respondents were from
Chase or Morris County. One separate option was listed as living in Shawnee County.

Clay (14.5%)
Ellsworth (13.3%)
Geary (10.8%)
Dickinson (9.6%)
Mitchell (9.6%)
Saline (6.0%)
Cloud (4.8%)
Republic (4.8%)
Washington (4.8%)
Jewell (3.6%)
Lincoln (3.6%)
Ottawa (3.6%)
Riley (3.6%)
Marshall (2.4%)
Pottawatomie (2.4%)
Lyon (1.2%)
Wabaunsee (1.2%)
Workplace County
The chart belwo shows the place of work of the repsondents. Majority of respondents worked in these
counties: Clay (18.8%), Ellsworth (18.8%), Geary (15.3%), Dickinson (12.9%), Mitchell (12.9%), and Cloud
(10.6%). The lowest four were Morris, Wabaunsee, Lyon, and Chase Counties. 3.5% worked in Morris and 4.7%
worked in Chase, Lyon, and Wabaunsee.

Organization Type
The three majority organizations are local governments (33.87%), economic development offices (22.58%),
and regional businesses (20.97%). Together, they account for 77.42% of the respondents. The lowest reporting
organizations were state departments supporting regional businesses and social services, each at 1.61%.

0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Regional Businesses (20.97%)
Economic Development Officees (22.58%)
Banks (9.68%)
Educational Institutions (4.84%)
Business Support Institutes (4.84%)
State Department Supporting Businesses (1.61%)
Local Governments (33.87%)
Social Services (1.61%)
Geographic Limits of Organizations Community
In this region there is a wide variety in the reach of organizations. Over 30% of organizations reported having a
geographical limit of multiple counties. County limits, city limits, and national limits were each found in over
10% of the respondents. The others category includes educational institutions, business support institutes,
state departments supporting regional businesses, and social services.

0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
City Limits County Limits Multiple
Counties
Multi-City
Within the
Same County
Multi-City
Across
Counties
Multiple
States
Nation
Banks Economic Development Offices Local Governments Others Regional Businesses
REGION AS DESCRIBED BY THE COMMUNITY
Regional Environment
This section describes the region as defined by the respondents.
Definition of the Region
The respondents were asked to define the regions characteristics as chosen from a list and more than one
could be selected. This list contained eight different characteristics with which to describe a region: having a
hub or center, a similar culture, similar needs, similar economies, similar issues/concerns, political/identified
boundaries, and all of the above. About 60% of all respondents picked the all of the above option. The next
two highest were similar issues/concerns and similar needs. The responses were broken down in the chart
below by organization type.

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
All of the Above
Political or Identified Boundaries
Similar Issues/Concerns
A Similar Economy
Similar Needs
A Similar Culture
A Hub or Center
Regional Businesses Others Local Governments Economic Development Offices Banks
Local Decision Making
Respondents were asked how a healthy region should make local decisions. The majority chose that local
decisions should be made to maximize the benefit for the local area while causing the least harm to the
region. This answer received a 53.2% response. Receiving 25.3% was the option that local decisions should be
made to benefit the whole region while less than 2% said that they should be made to help local areas stand
out in the region. Below, this data is broken down by organization type.
0% 10% 20% 30% 40% 50% 60% 70%
Benefit the Whole Region
Help Most Criticial Regional Issues
Cause No Harm in Other Parts of the Region
Help a Local Area Stand Out in the Region
Maximize Local Area Benefit, Minimize Regional
Harm
Regional Performance
This section shows how the respondents rated the region based on multiple factors. Each factor was rated
very harmful, harmful, neutral, beneficial, or very beneficial. The following graph represents the average of
the values given by all of the respondents. Overall, the quality of higher education, quality of life, and quality
of tech assistance offered by universities were the highest rated of the 16 factors. The only factors to fall
below neutral into harmful territory are the availability of skilled workers, availability of workers, availability of
labs for testing/development, regulations affecting business, and taxation relative to other regions. On the
following pages this will be broken down by factor and organization type.

Very Harmful Harmful Neutral Beneficial Very Beneficial
Cost of Doing Business
Cost of Living for Employees
Quality of Life
Quality of Higher Education
Quality of University Tech Assistance
Availability of Skilled Workers
Availability of Workers
Intellectual Protection Counsel
Availability of Capital
Availability of Labs for Testing
Quality of Specialized Suppliers
Availability of Demanding Customers
Regulations Affecting Business
Taxation Relative to Other Regions
Government Growth Incentives
Promotional Campaigns for the Region
Regional Performance Factors
Regional Businesses Others Local Government Economic Development Offices Banks

The most supportive group of the regions cost of
doing business is the economic development
offices. Over 80% of them reported this cost as
being beneficial, and none reported it as being
harmful. Both regional businesses and local
governments had members that voted this factor
as very beneficial to the region. Businesses had a
variety of opinions but the majority of them were
positive.

Banks in the region considered cost of living for
employees the most beneficial and none found
them harmful. Over 60% of economic development
offices found it to be positive, but nearly 20%
considered it harmful. For businesses, the majority
view it as either beneficial (38%) or very beneficial
(25%). However, 38% called it harmful. Local
government and others had roughly the same
percentages viewing cost of living as beneficial, but
the others category was the only one to view it
as very harmful (13%).

0%
10%
20%
30%
40%
50%
60%
70%
80%
Banks
Economic
Development Offices
Local Governments
Others
Regional Businesses
0%
10%
20%
30%
40%
50%
60%
70%
80%
Banks
Economic
Development Offices
Local Governments
Others
Regional Businesses

Quality of Life
Overall, the quality of life in the region registers as
a positive aspect of the region. A very few number
of respondents list it as harmful, while the vast
majority consider it beneficial or very beneficial.
Banks and economic development offices are the
most consistent in considering the quality of life
beneficial with 80% and 82% responses in that
category, though they are the only two to view it as
harmful. The other three categories are spread
between neutral, beneficial, and very beneficial.
Most notably, 38% of the businesses consider
quality of life to be very beneficial, compared to
the next highest (Others category) being at 14%
very beneficial. Quality of life appears to be one of
the regions strengths.
The regions quality of higher education is the
highest rated of the factors presented to the
respondents. 100% of banks view it has beneficial
or higher, 40% of them choosing the very beneficial
option. 91% of economic development offices think
of it as beneficial or greater. Others and regional
business both hold a 75% view that its beneficial
or better. Local government had the lowest rate of
voting beneficial or better (65%) with the
remainder considering it neither beneficial nor
harmful. Only the others category had
respondents that viewed quality of life as harmful.

0%
10%
20%
30%
40%
50%
60%
70%
80%
Quality of Life
Banks
Economic
Development Offices
Local Governments
Others
Regional Businesses
0%
10%
20%
30%
40%
50%
60%
Banks
Economic
Development Offices
Local Governments
Others
Regional Businesses
Compared to quality of higher education, the
respondents are not as enthusiastic about the
quality of university tech assistance but they are
still very positive. The organizations that view this
factor most often as beneficial or better are the
others category (85%), banks (80%), and regional
businesses (76%). Of these, banks are the highest
in reporting it as very beneficial (40%). Local
government and economic development offices
are more likely than the others to view this as a
neutral factor. 13% of regional businesses and 6%
of local governments think the quality of university
tech assistance is a harmful factor for the region.
The availability of skilled workers, according to the
respondents, is something the region needs to
work on. Only regional businesses have at least
50% viewing this factor as beneficial or better.
Banks are the only group to not have any negative
viewers of this factor but 60% take a neutral view.
50% of local government agencies hold this as
either harmful or very harmful. 38% of others,
38% of businesses, and 27% of economic
development offices consider the availability of
skilled workers as harmful or worse to the region.
Local governments and businesses had the most
diverse set of opinions, ranging from very harmful,
to very beneficial, and every category between.

0%
10%
20%
30%
40%
50%
60%
70%
Banks
Economic
Development Offices
Local Governments
Others
Regional Businesses
0%
10%
20%
30%
40%
50%
60%
Banks
Economic
Development Offices
Local Governments
Others
Regional Businesses
The respondents also viewed the availability of
workers negatively. None of the organizations held
a dominantly positive view. Banks were by far the
most positive with 40% viewing it as beneficial and
being the only organization to not have any
harmful or very harmful votes against this factor.
The availability of workers was considered harmful
or worse by 55% of economic development offices,
50% of businesses, 38% of others, and 37% of
local governments. Although businesses were the
second highest in reporting this factor as harmful,
they had the highest view of it being very beneficial
(25%). Local governments and businesses had the
widest range of views.
The majority of organization types had over 50%
reporting this as neither helpful nor harmful:
businesses (63%), economic development offices
(55%), and local governments (50%). Banks led the
way on the positive side with 60% of them viewing
it as beneficial and none considering it harmful.
50% of others considered it beneficial as well.
Only economic development offices, local
governments, and others considered this harmful
at 18%, 22%, and 25% respectfully. None of the
organization types had respondents who
considered this as a very harmful regional factor.
0%
10%
20%
30%
40%
50%
60%
Banks
Economic
Development Offices
Local Governments
Others
Regional Businesses
0%
10%
20%
30%
40%
50%
60%
Banks
Economic
Development Offices
Local Governments
Others
Regional Businesses
The availability of capital is considered most
beneficial by banks (60%), others (57%), and
economic development offices (54%). Economic
development offices were also the highest in
viewing this factor as harmful, at a 36% rate.
Regional businesses were the only other notable
group to view capital availability as harmful or
worse at 26%. Businesses were the only ones with
a very harmful vote. Local governments had the
highest rate of neutrality (63%) followed by
others (43%), banks (40%), and businesses (38%).
No groups find this to be very beneficial to the
region and a majority considers it neutral or
harmful. No banks found this to be beneficial; 60%
are neutral and 40% say that it is harmful to the
region. The groups with the highest rates of calling
this harmful or worse are the others category
(63%), local governments (45%), and banks (40%).
Only two organization types report over a 25%
favorable rate. These two are regional businesses
with 38% reporting beneficial and economic
development offices with 27% reporting it
beneficial. This is the lowest rated factor overall.
0%
10%
20%
30%
40%
50%
60%
Banks
Economic
Development Offices
Local Governments
Others
Regional Businesses
0%
10%
20%
30%
40%
50%
60%
Banks
Economic
Development Offices
Local Governments
Others
Regional Businesses
Overall the quality of specialized suppliers is seen
as only slightly beneficial. The organizations who
most feel this factor as beneficial or better for the
region are economic development offices (51%)
and businesses (38%). A large portion of banks
economic development offices and local
governments are neutral on this issue at 60%, 45%,
and 44% respectively. The three with the most
votes for harmful or very harmful are banks (40%),
the others category (38%), and local
governments (34%).
Availability of demanding customers is mostly seen
as neither harmful nor beneficial to the region by
the respondents. All five of the organization types
had over a 50% neutral voting rate. 82% of
economic development offices were neutral, 63%
of businesses, 63% of the others category, 60% of
banks, and 59% of local governments felt this was a
neutral factor. 26% of businesses considered it
beneficial or very beneficial, and 24% of local
governments considered it beneficial. 25% of the
others category thought of this as a harmful
factor. There were no votes for this being a very
harmful factor for the region.
0%
10%
20%
30%
40%
50%
60%
Banks
Economic
Development Offices
Local Governments
Others
Regional Businesses
0%
10%
20%
30%
40%
50%
60%
70%
80%
Banks
Economic
Development Offices
Local Governments
Others
Regional Businesses
Regulations affecting business is found to be
slightly harmful overall. 63% of businesses, 40% of
banks, and 25% of others find it to be either
harmful or very harmful. None of the banks found
this to be a beneficial aspect of the region. Higher
percentages of local governments and economic
development offices feel this is a beneficial factor
of the region. 50% of local governments and 45%
percent of economic development offices thought
the regulations to be a beneficial factor. By far the
group with the highest percentage of people
neutral on this issue is banks with 60%.
Taxation relative to other regions is one of the
weakest factors according to the respondents.
While 55% of economic development offices and
41% of local governments think its beneficial, 80%
of banks, 76% of businesses, and 36% of local
governments call it either harmful or very harmful.
75% of the others category, and 36% of
economic development offices feel that this factor
is neither helpful nor harmful to the region. None
of the five organization types view this as a very
beneficial factor.

While overall this factor is seen as beneficial, not all
of the organization types feel that way. The banks
singlehandedly throw off the bell curve that has
been seen, to one degree or another, in all of these
factors. 60% of banks find the government growth
incentives to be harmful compared to the 25% of
the closest group to feel it is harmful. 45% of
economic development offices, 41% of local
governments, 38% of businesses, and 38% of
0%
10%
20%
30%
40%
50%
60%
70%
Banks
Economic
Development Offices
Local Governments
Others
Regional Businesses
0%
10%
20%
30%
40%
50%
60%
70%
Banks
Economic
Development Offices
Local Governments
Others
Regional Businesses
0%
10%
20%
30%
40%
50%
60%
Banks
Economic
Development Offices
Local Government
Others
Regional Businesses
others view this factor as either beneficial or very beneficial.

Most of the respondents held the opinion that
promotional campaigns are neither beneficial nor
harmful to the region, and the next largest group
supports this factor to be beneficial. Over 50% of
every group takes the neutral position: 82% of
economic development offices, 65% of local
governments, 63% of regional businesses, 60% of
banks, and 50% of others. 40% of banks, 38% of
businesses, 35% of local governments, and 25% of
others view promotional campaigns for the
region to be either beneficial or very beneficial.

0%
10%
20%
30%
40%
50%
60%
70%
80%
Banks
Economic
Development Offices
Local Government
Others
Regional Businesses
Government Program and Policy Issues
Most of the responses stated that taxes and more specifically property taxes need to be lower. High property
taxes are preventing new businesses from coming to the area and are in turn hurting the entire local
economy. Many others expressed the need for more housing and more affordable housing. There seems to be
a need for small business incentives and more support for education in the region. Needs for increased
education from K-12, job training, technical schools, and universities were mentioned. The survey-takers
report a need for an improved and increased workforce. One person wrote that there should be expanded
work opportunities for 14-18 year olds. Several infrastructure and quality of life issues were mentioned such
as water, electricity, transportation, high speed internet, childcare, and recreation. Other issues mentioned
were short-term borrowing complications, long term commitments from businesses and incentives to
facilitate these commitments, not enough cooperation between county and city governments, and finding
ways to market the region to attract people and businesses.

Regional Issues and Business Success
The respondents were given the opportunity to list what they considered to be the most important regional
issues that should be addressed to improve any businesss prospects for success. Just as with the program and
policy problems listed, housing was once again a prominent issue. Many people voiced the need for affordable
housing for the workforce. Many also mentioned a need for more skilled workers and higher wages. Several
people listed schools and business education as well as incentives for new businesses. People want to see
better transportation, affordable health insurance and other quality of life enhancements such as outdoor
recreation. Other issues noted were a need for investment groups to research and support community
businesses, a higher percentage of equity capital compared to borrowed capital, keeping sales and property
taxes at a competitive level to attract more people and businesses, and more regional businesses to list jobs
on the internet so people from outside of the region will know about them.

Housing
This section shows the results of questions regarding the need for housing, annual requirements for single
versus multi-family units, and an open ended response as to how to improve the availability of quality
housing.
Housing Need
The survey showed that the vast majority of
respondents think there is an unfulfilled quality
housing need. 100% of banks and economic
development offices agreed to this point. Also, 83%
of businesses and 77% of local governments held
the same opinion.

Single/Multi-Family Housing Estimates
Next respondents were asked to give an estimate
of the annual requirement for new housing in the
region. They were asked about both single and
multi-family housing. The graph to the right shows
the average values given by each organization type.
The overall average was about 44 single family
units, and 24 multi-family units. Banks and
economic development offices were the only ones
to have a major difference between their single
and multi-house estimates. They both had a
significantly lower estimate for multi-family houses
compared to the other organization types. Banks
had the highest estimate for single family housing
by over 14 units.

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes No
Unfulfilled Housing Need
Banks
Economic
Development
Offices
Local
Governments
Others
Regional
Businesses
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Single Family
Housing
Units
Multi-Family
Housing
Units
Banks
Economic
Development
Offices
Local
Governments
Others
Regional
Businesses
Availability of Quality Housing
When given the chance to offer solutions to the housing shortage, the most reported answer was to make
more affordable housing. There is more available lower-income and higher-income housing, but a massive
shortage of housing in the price range of working class citizens. Respondents noted the need for development
to be done to match the income range of the areas housing demand. Rehabilitation of deteriorating units was
another common answer. This would not only provide more housing at a cheaper cost, but it would improve
the aesthetics of the community. More appropriate financing should be available to both potential home
owners and builders. They want more incentives (and less government regulations) for builders to build mid-
income housing and they want wages to increase so people can afford the housing that is available.

Quality of Region for Business Success
After considering all of the factors the participants were asked to rate the overall quality of the region as a
place for a business to succeed. Banks and economic development offices rated the region the highest, with
80% of banks and 85% of economic development offices rating it as a good location or better. Regional
businesses rated it the lowest, with only 50% grading it between good and excellent while the other half put it
as either fair or poor.

0%
0%
0%
0%
15%
46%
31%
8%
35%
41%
24%
38%
50%
13%
13%
38%
38%
13%
0% 10% 20% 30% 40% 50%
Poor Location
Fair Location
Good Location
Very Good Location
Excellent Location
Regional Business Other Local Government Economic Development Office Banks
Regional Quality Projection
When asked about the quality of the region for business success in the next five years, the reaction was
optimistic. All organization types except for regional businesses think that the region will become a more
hospitable environment for businesses to succeed. This feeling is held by 75% of economic development
offices, 67% of banks, 57% of others, 54% of local government, and 43% of regional businesses. Only the
regional businesses had any who predict that the state of the region will decline. The rest believe that the
status quo will be maintained.

33%
67%
25%
75%
46%
54%
43%
57%
14%
43%
43%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Decline
Stay the Same
Improve
Region for Business Success: 5-Year Projection
Institution Evaluation
The respondents were asked to value the interaction between these groups/institutions and business capacity
to innovate. Overall, the top three rated were banks, regional customers, and educational institutions. The
lowest rated were non-professional associations, angel investors, and venture capital firms. The chart below
shows the averages of how each organization type valued each group.

Not At All
Valuable
Somewhat
Valuable
Valuable Quite Valuable Extremely
Valuable
Educational Institutions
Professional Service Firms
Regional Customers
Regional Suppliers
Other Regional Businesses
Banks
Venture Capital Firms
Angel Investors
Government Agencies
Industry/Cluster Associations
Non-Professional Associations
Entrepreneurial Networks
Business Assistance Centers
Value of Interaction to Innovation
Most Supportive Institutions to Innovation
Given the chance to name specific institutions that are important to regional innovation, by far
the top three were the North Central Regional Planning Commission (NCRPC), Kansas State
University (KSU), and North Central Kansas Small Business Development Centers (NCKSBDC).
Many people mentioned local banks and several mentioned North Central Kansas Technical
College (NCK Tech). Chambers of Commerce and Network Kansas both received considerable
mentions as well as several colleges such as Manhattan Area Technical College, Salina Area
Technical College, Cloud County Community College, and Washburn University. Other listings
include economic development agencies such as Smoky Hill, the SBA, accounting firms, local
governments, and various businesses.

University and Technical School Challenges
Many people stressed the need for connections between local businesses and schools. They
want proper training in the region that will provide students with the skills necessary to start
working in the region. It is important that graduates from the region stay in the region and that
more people come in to the region. They want incentives to help keep people in the region.
Survey-takers mentioned the need for more funding of post-high school institutions and
reducing the cost of education. A few people mentioned the need for outreach and online
education programs from universities and tech colleges. Some want to promote technical and
trade jobs as more attractive and successful careers in the area. Several listed different areas
that they want to see programs in the area. These include welding, design, fabrication,
machinists, health care workers, advertising, graphic arts, landscaping, technical writing,
business, accounting, electricians, plumbing, heating, carpentry, teaching, CNC, and other
technical training programs. Welding was the highest stressed program need.

Regional Norms and Attitudes
The respondents gave their feedback regarding specific statements about the region. These
statements revolved around regional attitudes towards diversity, collaboration, investment,
integration, and other aspects. The statements least agreed upon involved artist-business
interaction and the idea that business cultures learn from failure. Most agreed upon was
business celebration of growth, interaction between different sectors, and positive
environment for diversity.

Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
Easy Integration of New Residents
Attractive For People of Diverse Backgrounds
Leaders Responsive Residents Irrespective of Ethnicity,
Cultural Heritage, Gender, and Lifestyle
Business Culture Understands Failure as part of the
Learning and Innovation Process
Frequent Interaction Between Different
Industry/Economic Sectors
Region Celebrates Growth, Not Just Absolute Size, of
Companies
Artists and Business-People Frequently Interact
Local Governments Eagerly Partner With Private
Sector to Promote New Business Development
Business Leaders Treat New Companies as Full
Partners in All Aspects of Industry Cooperation
Business Leaders Proactively Share Information and
Resources When Possible
Residents Actively Participate in Community
Development Organizations and Projects
Successful Business People Actively Invest in Economic
Development Projects and Start-up Ventures
Social Networks
The various organizations were all asked if they regularly meet to discuss important issues in
the region. In total, it was found 60% meet regularly and 40% did not. The majority of these
were regional businesses and economic development offices with 83% and 67% reporting
respectively. Only 40% of banks, 46% of local governments, and half of the others claimed to
be regularly discussing these issues.

Group Formality
When asked whether or not their meetings were formally organized, the results were about
60% formal and 40% not formal. All of the banks, most of local governments, and others met
in formal groups. However, none of the regional businesses had formal groups, and neither did
half of the economic development offices.

40%
67%
46%
50%
83%
-60%
-33%
-54%
-50%
-17%
-90% -60% -30% 0% 30% 60% 90%
No - Yes
100%
50%
67%
75%
-50%
-33%
-25%
-100%
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
No - Yes
Formal Group Meeting Places
Formal group members were asked where their meetings took place. Government/organization
offices and formal conventions/conferences were the specific locations used most often by
formal groups, especially for economic development offices, local governments, and others.
EDG offices and college campuses were among some of the alternative locations reported by
organizations.

0%
10%
20%
30%
40%
50%
60%
70%
80%
Member Offices Government or
Organization Office
Formal Conventions
or Conferences
Other Location
Informal Group Meeting Places
The three most often used locations for informal groups are coffee shops, churches, and clubs.
Regional businesses, banks, economic development offices, and others primarily used coffee
shops as their meeting place. Local governments were the only ones to have a different main
meeting place. Their top choices were churches and clubs. Alternative locations listed by the
organizations were homes and offices.

Group Meeting Frequency
When asked about the frequency of their meetings, 85% of all groups reported that they held
regularly scheduled meetings, and 15% only had them under some special circumstances or
events. None of them chose the third option of meeting only rarely in an organized fashion.

0%
10%
20%
30%
40%
50%
Coffee Shops Clubs Churches Games Other Location
85%
15%
Regular Meetings
Only Special Occasions
Groups and Regional Development
The survey asked how well these formal/informal groups helped to develop the region. 30% of
respondents felt that they were very helpful to regional development, 26% said they were
somewhat helpful, 35% called them only a little bit helpful, and 9% claimed they werent at all
helpful.

Groups and Business Development
Respondents were also asked if these groups helped individual business owners in some way.
22% thought that groups were very helpful, 26% somewhat helpful, 43% a little bit helpful, and
9% not at all helpful to individual business owners.

9%
35%
26%
30%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Not at All A Little Bit Somewhat Very Much
9%
43%
26%
22%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Not at All A Little Bit Somewhat Very Much
Social Network Mapping
One of the objectives of the project was to map the social networks that exist in the North
Central region within the economic development community. A brief social network data
collection form was given to complete and return. The template had a list of key names in the
region. Every respondent was required to pick out their frequency of interaction with the
individual or bank institution and reason of connection.
The objective of this project element is to understand who is connected to whom and how. A
social network map provides an image of the connections at a point in time, but since these
networks are dynamic, they change over time. Moreover, a social network map is not just a
picture to look at but, when combined with the social network analysis metrics, provides an
insight into how those networks are formed, how dense the networks are, and where two
nodes (individuals) need to be tied (linked). It is also able to identify the shortest path to
facilitate the connection as well as who is the bridge between those two nodes.
The goal of developing these maps is to improve density of connectedness within the regions
banks and economic development community. A name in the center of the graph probably has
the most ties and thats because they provided their network information to generate the map.
These maps are based on preliminary information collected and are representative of the
collected information. This will not be a complete map of the region, since such information is
highly dynamic, but a segment of the current network that can be made visible. The more
effectively the network members can leverage their connections and the connections of others
the better they can cultivate new economic development opportunities within their
communities and the broader region.
The maps should be used to look at the ties between the organizations rather than individuals.
So these maps will represent a professional network rather than a personal or informal network
(e.g. more like LinkedIn rather than a Facebook network). These maps can be used to
strengthen the network by providing the possible connections to the community. Everyone
cannot be directly connected to everyone else, but using this map they can find a way to reach
someone using the available connections and their company connections.
Individual respondents have been sent links to maps with keys to their name, from this online
map individuals can see their position in this social network. The public may view the map, with
all names replaced with numbers to ensure privacy, at
http://public.tableausoftware.com/views/NCRPC_SNA/Finaldash?:embed=y

Respondents Analysis
The survey was sent out to four different groups - the economic development offices, state
departments supporting regional businesses, educational institutes, regional businesses and
bankers.
The survey consists of two parts. First is filling connections with people from economic
development community and second is filling connections with banks.
A total of 33 responses were received with a total of 513 connections. In total the survey
includes 171 organizations. From 171 nodes are 92 banks (54%), 33 (19%) economic
development offices and 14 (8%) other organizations. Complete listings can be found in the
following chart.

33
14
92
11 11
10
0
10
20
30
40
50
60
70
80
90
100
Economic
Development
Office
Other Bank State
Departments
Supporting
Business
Education
Institute
Regional
Business
Organization Count
From 513 connections, 236 belong to economic development offices, 143 to others, 57 to
education institutions, 68 to state departments supporting regional businesses and 9 to banks.
106 connections were filled in both ways, which means that 53 are mutual. These connections
are made by 30 people.

Comparing the number of connections per person shows how active people from different
organizations are. Most active are those from state departments supporting regional businesses
with 34 connections per person. Second are economic development offices with 16.86
connections per person and third are other organizations with 14.3 connections per person.

The highest overall degree has Economic Development Offices, followed by Other institutions
and Banks. Also State departments supporting regional businesses and Education Institutions
have over 100.

The following charts represent the ratio of incoming connections and outcoming connections.
The horizontal axis represents incoming connections, vertical axis represents number of
outcoming connections. Bubble size represents the total number of connections.
The line in the graph represents equal number of incoming and outcoming connections.
Bubbles under this line have higher number of incoming connections and smaller outcoming.
Banks, Regional businesses and Bankers have higher number of incoming connections. Banks
and Regional businesses didnt fill the survey, so they have 0 outcoming connections.
In the second graph you can see contribution of incoming and outcoming connections to total
number of connections among the organizations.

0
50
100
150
200
250
300
0 50 100 150 200 250
In/Out Ratio
Economic
Development Office
Other
Bank
State Departments
Supporting Business
Education Institute
0
100
200
300
400
500
600
700
800
900
Economic
Development
Office
Other Bank State
Departments
Supporting
Business
Education
Institute
Regional
Business
Total VS Out VS In Degrees
In-Degree Out-Degree Total
The following map shows the number of connections between organization types. Color
represents organization type. Most connections are between people in Econ Development
Offices and Banks. Edge thickness represents number of connections. Exact numbers are
presented in following table.

The following map shows the spatial distribution of vertexes across the region. As you can see
most of them are located in bigger cities like Manhattan, Salina, Emporia or Junction City.

Network Maps
Social network maps for the North Central Regional Planning Commission Economic
Development Community are shown in the following sections. The social network maps can be
analyzed using a number of metrics including centrality. Centrality of a social network gives a
rough indication of the social power of a node based on how well they connect the network.
Betweenness, Closeness, and Degree are all measures of centrality. Graph layouts are
based on frequency of interaction.
Overall, 5% of the connections are in daily interaction, 12% in weekly and 27% monthly.

Measure: Degree
Degree is the count of the number of ties to other players in the network i.e. the number of
direct connections a node has. Higher degrees for a node might show that the node is an active
player in the network or is often a connector or hub in network. Most connected does not
mean most powerful position in network as power is depicted by connections of connections,
may be in an advantaged position in the network, may be less dependent on other individuals.
Size of the node increases with increasing degree and nodes with higher degree are towards
the center of the map.
Arrows show the direction of the connection. Thicker lines represent mutual connection. Total:
513 connections.
9%
17%
28%
27%
12%
5%
2%
Frequency of Interaction
N/A
Occasionally, when
needed
A few times a year
At least once a month
At least once a week
At least once daily
Not filled
Degree Case 1:

All respondents of the survey

Degree Case 2:

Frequency =1 (i.e. interaction occasionally, when needed) Total 456 connections.

Degree Case 3:

Frequency =2 (i.e. interaction few times a year) Total 370 connections.

Degree Case 4:

Frequency =3 (i.e. at least once a month) Total 224 connections.

Degree Case 5:

Frequency =4 (i.e. interaction at least once a week) Total 86 connections.

Degree Case 6:

Frequency =5 (i.e. interaction at least once daily). Total 25 connections.


Data Sources and Calculations

State Data Sources
This report uses state data from the following agencies: Kansas Department of Labor, Labor Market
Information Services, and Kansas Wage Survey.

Glossary
Industry
A group of businesses that produce similar goods and services and share similar production processes
for creating the goods and services they sell. Industries are classified using NAICS codes. Note that in the
NAICS system, what a business produces is given less importance than the process used to create it.

Jobs
This column in our data represents full and part-time jobs, which can explain some situations in which
the number of jobs in a region seems unusually high compared to the total regional population. Unlike
individual government sources, our data include jobs held by nearly all types of workers: payroll workers
(who have unemployment insurance), farm workers, railroad workers, military workers, and sole
proprietors.

Location Quotient (LQ)
Location quotient is a way of comparing a region to a larger reference region according to some
characteristic or asset. Suppose X is the amount of some asset in a region (e.g., manufacturing jobs), and
Y is the total amount of assets of comparable types in the region (e.g., all jobs). X/Y is then the regional
concentration of that asset in the region. If X' and Y' are similar data points for some larger reference
region (like a state or nation), then the LQ or relative concentration of that that asset in the region
compared to the nation is (X/Y) / (X'/Y').

Occupation
A worker's job description contains a defined set of tasks and responsibilities. Occupations are classified
using SOC codes (and O*NET extensions to SOC).

Race and Ethnicity
The federal government tracks several racial categories (White, Black or African American, Asian, etc.)
but only two ethnic categories, Hispanic and Non-Hispanic. There may be some overlap between race
and ethnicity unless the two characteristics are clearly separated, e.g., "White non-Hispanic," "White
Hispanic," and "Non-white Hispanic." See www.whitehouse.gov/omb/fedreg/race-ethnicity.html.



Contact
KOIN Team
The KOIN effort is led by Jeff Tucker, associate director at the Advanced Manufacturing Institute, under
the supervision and guidance of Brad Kramer, director at AMI. Manveen Saini, economic development
project manager at AMI, oversees all economic development projects at the institute, and Dale
Wunderlich, industrial designer at AMI, works with the team to apply design thinking to economic
development approaches.
You can reach us at
Brad Kramer
Director
bkramer@amisuccess.com
Jeff Tucker
Associate Director
jtucker@amisuccess.com
Manveen Saini
Economic Development Project Manager
msaini@amisuccess.com
Dale Wunderlich
Design and Open Innovation Specialist
dwunderlich@amisuccess.com
KOIN Team
Advanced Manufacturing Institute
510 McCall Road
Manhattan, KS 66502-5034
T 785-532-7044
F 785-532-7031
www.amisuccess.com

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