SWOT ANALYSIS : INDUSTRY

STRENGTHS
Indian Textile Industry is an Independent & Self-Reliant industry.
Abundant Raw Material availability that helps industry to control costs andreduces
the lead-time across the operation.
Availability of Low Cost and Skilled Manpower provides competitiveadvantage to
industry.
Availability of large varieties of cotton fiber and has a fast growing syntheticfiber
industry.
India has great advantage in Spinning Sector and has a presence in allprocess of
operation and value chain.
India is one of the largest exporters of Yarn in international market andcontributes
around 25% share of the global trade in Cotton Yarn.
The Apparel Industry is one of largest foreign revenue contributor and holds12% of
the countrys total export.
Industry has large and diversified segments that provide wide variety of products
Growing Economy and Potential Domestic and International Market.
Industry has Manufacturing Flexibility that helps to increase the productivity

WEAKNESSES
Indian Textile Industry is highly Fragmented Industry.
Industry is highly dependent on Cotton.
Lower Productivity in various segments.
There is Declining in Mill Segment.
Lack of Technological Development that affect the productivity andother activities in
whole value chain.
Infrastructural Bottlenecks and Efficiency such as, Transaction Timeat Ports and
transportation Time.
Unfavorable labor Laws.
Lack of Trade Membership, which restrict to tap other potentialmarket.
Lacking to generate Economies of Scale.
Higher Indirect Taxes, Power and Interest Rates

OPPORTUNITIES
Growth rate of Domestic Textile Industry is 6-8% per annum.
Large, Potential Domestic and International Market.
Product development and Diversification to cater global needs.
Elimination of Quota Restriction leads to greater MarketDevelopment.
Market is gradually shifting towards Branded Readymade Garment.
Increased Disposable Income and Purchasing Power of IndianCustomer opens New
Market Development.
Emerging Retail Industry and Malls provide huge opportunities for the Apparel,
Handicraft and other segments of the industry.
Greater Investment and FDI opportunities are available

THREATS
Competition from other developing countries, especially China.
Continuous Quality Improvement is need of the hour as there aredifferent demand
patterns all over the world.
Elimination of Quota system will lead to fluctuations in ExportDemand.
Threat for Traditional Market for Powerloom and Handloom Productsand forcing
them for product diversification.
Geographical Disadvantages.
International labor and Environmental Laws.
To balance the demand and supply.
To make balance between price and quality

SWOT ANALYSIS : COMPANY

STRENGTH
The management is obliged to provide employees with all resources necessary to
fulfill their assignments, be it material or immaterial.
HR department is working in an optimal manner it helps the company to meet
strategic goals by attracting and maintaining employees as well as managing
employees needs.
Company has very good customer relationship
Owned more corporate customers
Top management direct contact with marketing team
Excellent Team design (i.e the team has designed to focus corporate orders and
individual orders separately)
Permanent Departmental team members
Well financial strength in asset side
Enough stock and debtors strength
WEAKNESS
Lack of raw material stock against customer order and stock order
Mismatching demand & supply via marketing department
There is no alternative suppliers if one supplier fails to supply
There is no smooth relationship between the purchase and production department
team
Current training and development practices do not expose the staff to best practices
Career progression is slow for both officers as well as non-officers.


OPPORTUNITIES
The company generates the power with their own power plant
The company keeps very good quality in production as well as quality control process
The safety measures provided in the production department keeps the employee and
labour to work without any hesitation
The recruitment procedure, by open campus in colleges & event gives god name
among society
All the terms and conditions of the company while appointing the employee is very
much appreciable
The corporate customers very much satisfied by marketing department activities
The in house training given to the marketing team on Saturday & inauspicious day

THREATS

Right now the Textile market is not in a steady position
Raw material problem
Improper busy schedule during month end
Training department function
Lack of manpower in marketing department
Competitor
Improper order for every month
Supplier and customer history maintenance from the day one
Finalization work requires more time
Top management direct interference