Jun 14, 2014, Page of 1 14

CONFIDENTIAL



THE DJAKARTA CLINIC
IDENTITY BRANDING & WEBSITE DEVELOPMENT PROPOSAL





Presented to:

Risyad Tabattala & Team
PT. Energi Penta Medika





Submitted by:
Joy Benaya Samuely, Creative Director


8ELAPAN Digital Services
+62 822 6295 8888
contact@8elapan.com



















IMPORTANT NOTICE:
The enclosed material is proprietary of 8ELAPAN Digital Services. This material is presented for the purpose
of evaluating services and may not be disclosed in any manner to anyone other than the addressee and
employees or authorized representatives.
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+62 822 6295 8888
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Jun 14, 2014, Page of 2 14
CONFIDENTIAL

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Jun 14, 2014, Page of 3 14
CONFIDENTIAL

EXECUTIVE SUMMARY 4
STRATEGY & PLANNING 4
PROJECT GOALS & DELIVERABLES 4
IDENTITY & BRANDING 5
WEBSITE DEVELOPMENT - CLINIC 6
WEBSITE MAINTENANCE 8
PROJECT TIMELINE 9
PROJECT FEES & PAYMENT TERMS 11
CONTACT TERMS 12
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Jun 14, 2014, Page of 4 14
CONFIDENTIAL
EXECUTIVE SUMMARY


As part of its business plan to build an exclusive clinic with premium services for up-mid
class market, PT. Energi Penta Medika needs visual identity for its clinic, name The
Djakarta Clinic to represent its principle values. Along with the visual identity for branding,
PT. Energi Penta Medika also want to make a website as a digital site to introduce their
business & services.

8ELAPAN Digital Services will design, develop and build the visual identity and website to
help PT. Energi Penta Medika to achieve their success path. This proposal outlines the
scope of work, process, and timeline that 8ELAPAN Digital Services proposes for the
project, the functionality of the website and related system and details other potential
support services.



STRATEGY & PLANNING

PT. Energi Penta Medika has requested the visual identity design with modern and simple
style. It also request a live chat features for the website to do online consultation with
their customer.

The overall strategy and main objectives of this project is to build an identity to represent
their principle values and business strategy through visual logo and website.

Working together, 8ELAPAN Digital Services & PT. Energi Penta Medika will produce a
combined strategy to create a one of a kind clinic brand.


PROJECT GOALS & DELIVERABLES

PT. Energi Penta Medika requires the following goals and deliverables for the project:

Complete and launch clinic (company profile) website and related system with:
Responsive Design
Live Chat Features for online consultation
SEO Friendly
Content Management System
Hosting & Email System Management

Complete developing Identity, Branding & Logo Design#
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Jun 14, 2014, Page of 5 14
CONFIDENTIAL
IDENTITY & BRANDING

8ELAPAN Digital Services work output will be in soft copy and hard copy output is only
upon client request with separate proposal. Any additional work outside the details with
be charge separately based on further discussion.

Here are the details soft copy output:


Item Description Qty Price Total
!"#$%&'()* ,"-"
each 1 15,000,000 15,000,000
!".&)#/ 01"2*%
3(45#%44 !)16
7158"*6 31"$9(1%
:')#65#- 3)##%1
Result in X-Banner/Roll-up
Banner
3)45$ :');"#)1/ < =%1$9)#654%
Cover Map
Letter Head
Envelope
Goodie Bag
Mug
Name Tag
Pen
!"!#$ 15,000,000
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Jun 14, 2014, Page of 6 14
CONFIDENTIAL
WEBSITE DEVELOPMENT - CLINIC


8ELAPAN Digital Services will create one of a kind website design and programming it
into a website. Information structure (sitemap, content) will be discuss together with PT.
Energi Penta Medika. Requested custom advance pictures, such as video or photography
will be provide by PT. Energi Penta Medika or will be charge as additional work.

Here are details for website development:

Item Description Qty Price Total
One of a Kind Conceptual Website
Design
1 25,000,000 25,000,000
Web Programming using latest web
technology (HTML5, CSS 3,
Javascript, jQuery, PHP, MySQL)
!"#'%#' =)#)-%.%#' :/4'%.
Robust System that enable
the administrator easier to
modify the content without
advance
>%4&"#45?% @%45-#
Mobile & Tablet Friendly,
Adapt device screen
resolution
:AB C15%#6*/
The website coded to
optimize search engine in
crawling the website. Make
it searchable online
B#*5#% !"#4(*');"# C%)'(1%4
Using Zopim Live Chat
Integration, able to do
online consultation via
website. Admin can
answer the chat using
website/mobile app
DB07EBF 3G H"&5. I6?)#$%6
Unlimited Chats,
Unlimited Triggers,
Unlimited Departments,
Full Widget Customization,
For more info visit https://
www.zopim.com/product
12 x 2
(it require
2 agents,
for admin
& doctor)
$20
(240,000)/
month
5,760,000
@".)5# >%-54'1);"#
DJ$"J56KJ$".G
1
500,000/
year
500,000
L"4;#- :%1?5$%4 D(#*5.5'%6
M)#6N56'9O PQR3 @54S 4&)$%O
(#*5.5'%6 4(M6".)5#O ."#'9*/
M)$S(&O TTU (&;.%O 9"4;#-
'%$9#5$)* 4(&&"1'O M)$S(&G
Website will be hosted on
8ELAPAN Server in
Singapore.
12
300,000/
month
3,600,000
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Jun 14, 2014, Page of 7 14
CONFIDENTIAL
A.)5* :%1?5$%4 M/ =5$1"4"V
DWXR3 5#M"YK(4%1O $(4'". %.)5*
)661%44
#).%Z/"(1$".&)#/J$".O
3)$S%#6 4/4'%. M/ =5$1"4"V
B('*""SO TTU [&;.%O B#%
@15?% E#'%-1);"#O =5$1"4"V
AY$9)#-%O ="M5*% :(&&"1'G
Using trusted email
services provider
Microsoft, offer you greater
productivity without feeling
limited by small inbox
space, bad UI and lack of
other email features
5 x 12
120,000/
user/
month or
1,200,000/
user/year
6,000,000
%&'(")*! "* ,"'!&*- 6 month FREE 6
300,000/
month
-1,800,000
./00 #%%&!&"*#$ ,"'!&*-
'0/1&(0'
additional 12 month FREE 1 3,600,000 FREE
./00 #%%&!&"*#$ %"2#&*
/0-&'!/#!&"*
additional 1 year FREE 1 500,000 FREE
!"!#$ 345 %464789:4;< =><? @"A&2 #%1#*(0% 39,060,000
Item Description Qty Price Total
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Jun 14, 2014, Page of 8 14
CONFIDENTIAL
WEBSITE MAINTENANCE


8ELAPAN Digital Services will help PT. Energi Penta Medika to maintain website content
and SEO search-ability in internet and manage online consultation (18.00-24.00).

Here are details for website maintenance services:



*Maintenance fee paid before the services start with min. 3 months (pay in advance)
Item Description Qty Price Total
31)#65#- < E6%#;'/
Weekly Article
Monthly Google
Analytics Report for
Visitor
Monitor 3rd Party
Talkability
Add good review in 3rd
party website
Counter Bad review in
3rd party website
Provide web banner
design by client request
min. 3
month
3,000,000/
month
9,000,000
\%M45'% @%?%*"&.%#' N5'9
H"&5. 3)45$
Help client to make social
media account include the
required images for rst
time
\%M45'% @%?%*"&.%#' N5'9
H"&5. I6?)#$%6
Manage doctor online
consultation schedule,
conrm the doctor
available in his online
consultation schedule
Collect unanswered
question and forward it
to doctor for later
answer
!"!#$ 9,000,000
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contact@8elapan.com



Jun 14, 2014, Page of 9 14
CONFIDENTIAL
PROJECT TIMELINE


Item Description
Jun Jul Aug Sep
1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4
Conceptual Logo Client will give full brief
about values & other
related information that
will be represent in logo
8ELAPAN will propose
the logo concept with
alternatives
Client will feedback and
8ELAPAN will revise
(max 3.)
Conrm the revision and
nalize
Company Prole 8ELAPAN and client will
discuss and breakdown
the overall content that
want to presented in
company prole
8ELAPAN will design
and present the content
into company prole
design
Revision (max 3)
Business Card Client list all the name +
contact information for
their business card
Web Design 8ELAPAN will propose
website sitemap and
home page design
Client will feedback and
revise the design (max
3)
8ELAPAN will revise and
conrm back to client
Finalize and go to web
programming
Web Programming 8ELAPAN code the
design and its
functionality into website
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Jun 14, 2014, Page of 10 14
CONFIDENTIAL
Testing & Final Revision 8ELAPAN will
presentation the beta
version website into
client and ask for
feedback
Feedback/revision is
only minor not a major
change
8ELAPAN will also
testing the website into
multiple browser and
devices to check its
compatibility
After all xing process
done, 8ELAPAN will
conrm back to client
Launch After all conrm with
client, website launch
Trifold Brochure
Standing Banner
Basic Stationary &
Merchandise
Item Description
Jun Jul Aug Sep
1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4
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Jun 14, 2014, Page of 11 14
CONFIDENTIAL
PROJECT FEES & PAYMENT TERMS


8ELAPAN Digital Services is pleased to offer the following estimate for completing the
work specified in this proposal of the aforementioned project.

Design, Development & Deployment of the PT. Energi Penta Medika visual identity,
website & related services:



DOWN PAYMENT 30%
BALANCE PAYMENT* 70%


If change orders or other extraneous circumstances arise 8ELAPAN Digital Services and
PT. Energi Penta Medika Indonesia will review and determine appropriate pricing for
change order work.

*balance payment will be due 7 days following the completion and deployment of the
website and all other related deliverables

OPTION B Price
31)#65#- < E6%#;'/ 15,000,000
\%M45'% @%?%*"&.%#' N5'9 H"&5. I6?)#$%6 39,060,000
\%M45'% =)5#'%#)#$% 9,000,000
!"!#$ 63,060,000
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Jun 14, 2014, Page of 12 14
CONFIDENTIAL
CONTACT TERMS


LIMITATION OF LIABILITY: 8ELAPAN Digital Services maximum liability for services
rendered under this agreement shall be limited to the total fees paid to 8ELAPAN Digital
Services for the work provided, notwithstanding the basis upon which the action is taken
against the client.

8ELAPAN Digital Services shall not be liable for consequential, special, incidental or
exemplary loss, damage or expense including without limitation, loss of profits or
opportunities, notwithstanding if 8ELAPAN Digital Services has been advised of their
existence. 8ELAPAN Digital Services shall not be liable for any loss or damages of any
kind whatsoever caused by obsolescence, delays, Acts of God, acts of war, civil
insurrection or riot, strikes, violence, trespassing of premises by third parties, lockouts or
other labor troubles, fire, action of the elements, transportation delays, delays in receipt
of equipment and/or materials or any other causes beyond the reasonable control of
8ELAPAN Digital Services.

HOLD HARMLESS: In terms you are proven of negligence and or breach of connection
with cooperation performed by 8ELAPAN Digital Services causing claims to 8ELAPAN
Digital Services, therefore you shall indemnify and hold 8ELAPAN Digital Services from
any claims, liabilities, costs (including the costs of professional advisers and also
including our fees) that are brought against us, that arise out of services provided by
8ELAPAN Digital Services under this Agreement except to the extent that we have been
grossly negligent or have been found guilty of willful and intentional misconduct.

CHARGES: Current charges are outlined in this proposal and available upon request. Any
increase in charges will be notified, before work is carried out.

PUBLICITY: Neither party shall publish or use any advertising, sales promotions, press
releases or other publicity relating to this Agreement or which use the other partys name,
logo, trademarks or service marks without the approval of the other party, which approval
shall not be unreasonably withheld. The foregoing notwithstanding, the parties agree that
8ELAPAN Digital Services may publicly refer to PT. Energi Penta Medika as a Client and
use Clients trademark and logo as part of 8ELAPAN Digital Services Client lists both
online and offline.

INTELLECTUAL PROPERTY: 8ELAPAN Digital Services protects the intellectual property
of clients with the utmost diligence. 8ELAPAN Digital Services retains rights to reuse any
general work or code that has application for their other clients and/or was developed for
previous clients or for re-use on future client engagements. This includes any works
created in the course of the project that are not specified as works-for-hire in this
proposal, or are not developed exclusively for the client. This excludes data, images,
database information, files, products, customer and network information, digital assets
and any other information and/or materials that are the intellectual property of the client
and specific to the clients business operations.

TERMS OF TRADE: Unless otherwise stated above, payment of fees must be received
within 15 days of invoice date. If our account is not met within our standard terms of
trade, we reserve the right to adjust or include the costs of collection of any unpaid
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Jun 14, 2014, Page of 13 14
CONFIDENTIAL
portion of the account, as well as the right to charge 3% monthly interest on the
remaining amounts.


PROTECTION OF PERSONNEL: 8ELAPAN Digital Services makes every effort to hire
and retain the best and brightest personnel. If the client hires any personnel of 8ELAPAN
Digital Services during a contract or within 1 year of the end of a contract, within 1 year of
that employees termination of employment with 8ELAPAN Digital Services, then the client
agrees to pay 80% of the employees previous annual compensation, or 80% of the
employees future annual compensation, whichever is greater, to 8ELAPAN Digital
Services. The client also hereby grants access to 8ELAPAN Digital Services for any and
all financial or payroll information necessary to ascertain the employees future annual
compensation within the first year of employment, for the duration of the first year of
employment.

MILESTONES & APPROVALS: 8ELAPAN Digital Services retains the right to halt
commencement of next stage milestone deliverables until receipt of signed approval
documents for major project milestones.

CHANGE LOGS: For website projects that involve several versions and as such is
referenced in the deliverables, Change Logs will be provided by 8ELAPAN Digital
Services for each version. For website projects with a single version, change logs are
only provided upon request and only available when certain project milestones are
delivered and changes have been finalized. If provided as part of the project or upon the
acceptance of a clients request to provide a Change log or logs related to certain
milestones, 8ELAPAN Digital Services will determine the format and timing and delivery
of such Change log(s).

NEW SYSTEM BUILD: This contract unless stated otherwise is for the development of a
new website and related systems. The website project outlined in this proposal does not
include any modifications to the clients existing website or systems unless otherwise
stated explicitly in this contract.

PROJECT CLOSURE: If the client wishes to close and/or abandon the project prior to
completion of all deliverables, 8ELAPAN Digital Services reserves the right to retain all
design and development work completed prior to project closure.

ASSIGNMENT: This Agreement may not be assigned or transferred by either party (by
operation of law, reverse triangular merger or otherwise) without the prior written consent
of the other party; provided, however, that either party may, without the prior consent of
the other, assign all of its rights under this Agreement to (i) its subsidiary, (ii) a purchaser
of all or substantially all of its stock or assets, or (iii) a third party participating in a merger
or other corporate reorganization in which the assigning party is a constituent corporation.
This Agreement will be binding upon and inure to the benefit of the parties and their
respective successors and permitted assigns. Any purported attempt to assign or transfer
this Agreement in violation of this provision will be deemed void.

EXCLUSIVITY: The client specifically agrees that 8ELAPAN Digital Services has full and
exclusive working rights within the terms of this agreement. The client specifically agrees
to not involve any third parties to the project without 8ELAPAN Digital Services specific
consent in writing.

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Jun 14, 2014, Page of 14 14
CONFIDENTIAL
THIRD PARTY USE: The client acknowledges that unless otherwise referenced in the
contract, 8ELAPAN Digital Services has not been informed of any intention by the client
to use any 3rd parties for work related to any portion and/or portions of the website
project.

Additional costs from 8ELAPAN Digital Services may be incurred if the client wishes to
engage a third party for work related to the project. If any third party is engaged by the
client in relation this project, 8ELAPAN Digital Services will not be responsible for
milestone deliverable dates provided prior to the engagement of the third party
particularly if there are any delays related to work performed by the third party.

ADDITIONAL WORK REQUESTS: Should during the course of the project the client
request additional work of 8ELAPAN Digital Services, a proposal may be submitted by
8ELAPAN Digital Services to the client for approval. 8ELAPAN Digital Services bears the
right to not accept additional work proposal requests during the course of the project and
complete the project as laid out in this contract only. Should the client during the course
of the project reject any 8ELAPAN Digital Services additional work proposal resulting in
the client hiring another company to complete such work, 8ELAPAN Digital Services is
under no obligation to assist in the implementation of that work.

PROJECT DELAYS: Regardless of any project delays and/or stops on the part of the
client, 8ELAPAN Digital Services will not responsible for the project delays.

CHANGES TO AGREEMENT: The arrangements outlined in this letter will continue in
effect from year to year unless we both agree to change them. Any changes to this
agreement must be in writing and signed by both parties. This Agreement shall be
governed in all respects by and construed in accordance with the laws of the Republic of
Indonesia. If the services outlined are in accordance with your requirements, and if the
terms are acceptable, please sign a copy of this letter where indicated and return it to
8ELAPAN Digital Services


ACCEPTANCE - 8ELAPAN DIGITAL SERVICES PROPOSAL








Joy Benaya Samuely

Creative Director
8ELAPAN PT. Energi Penta Medika


Dated: 20/06/2014 Dated: 20/06/2014
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