QlikTech Investor Day Overview

Bill Sorenson, CFO

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Agenda
8:30 - 9:00am Lars Bjrk, CEO, Market Positioning and Opportunity
9:00 - 10:00am Anthony Deighton, CTO, Big Data for the People
Google - Carlos Cuesta, New Business Development, Cloud Platforms
Cloudera - Patrick Angeles, Director of Architecture
Demos

10:00 - 10:15pm break

10:15 - 11:15pm Citi - Jonathan Cheris, Senior Vice President, Business Analysis
Deloitte - Casey Graves, Principal, Health Plans/Technology Strategy
Symphony Health - Jason Wreath, Entrepreneur-in-Residence

11:15 - 11:45am Les Bonney, Go to Market Strategy
11:45 - 12:15pm Donald Farmer, VP Product Management, QlikView.next
12:15 -12:45pm Management Q&A

12:45 - 2:00pm Lunch, Demos available

Thank you!
Analyst Day
Lars Bjrk, CEO
We believe data can change
the world
Touch 1 Billion lives
$1 Billion+ Company
Our Market Disruption Continues



QlikTech's mind share far outpaces its installed base. Conversations
with BI Summit attendees indicated that the company is perceived
as the class of the next generation of pure-play BI vendors.

We did come away from the BI Summit most impressed with the
momentum exhibited by QlikTech. Among our coverage universe,
it remains the most leveraged vendor in the emerging trends of BI.

QlikTech, in Gartner Invest's opinion, is the perceived data discovery
/visualization leader among attendees at the BI Summit.

* Invest Insight: All the BI Dilettantes Were Present, but QlikTech Was the Belle of the Ball, 31 May 2012

The New Hybrid Data Ecosystem
* Hybrid Data Ecosystem created by Shawn Rogers and John Myers Enterprise Management Associates.

HYBRID DATA
ECOSYSTEM
Enterprise Data
Warehouse (EDW)
Data Mart
(DM)
Discovery
Platform
Cloud Data
Analytical Platform
(ADBMS)
Hadoop
NoSQL
Operational
Systems
The New Hybrid Data Ecosystem
* Hybrid Data Ecosystem created by Shawn Rogers and John Myers Enterprise Management Associates.

HYBRID DATA
ECOSYSTEM
Enterprise Data
Warehouse (EDW)
Data Mart
(DM)
Cloud Data
Analytical Platform
(ADBMS)
Hadoop
NoSQL
Operational
Systems
Discovery
Platform
The Emergence of Discovery Platforms
DATA
WAREHOUSES
REPORT-CENTRIC
ARCHITECTURE
DISCOVERY PLATFORMS
Bringing Down The Wall Between IT and Business User
Business Users say:
BI needs to be
easy to use
Existing BI
performs too slow
and I only use it to
export
to Excel
I need more
flexibility and
self service
BI projects take too
long to deploy
IT says:
Business shouldnt
define requirements
We dont want to
lose control of
our data
We need centralized
administration, security
and auditing
We must adhere to
corporate standards
Control of your own Data
Consumerization/
Democratization of IT
Bring your own device
Gamification
Security
Data Governance
Scalability
Corporate standards
BUSINESS USERS TO IT: IT TO BUSINESS USERS:
From Bottom-Up to Bridging the IT-Business User Gap

Began tracking key patient conditions
including depression and strokes

Highly regulated with one of most
comprehensive electronic medical record
(EMR) systems in the nation

IT now drives the QlikView agenda

Used for mission-critical apps, including
tracking preventable readmissions

Now more than 1,000 users


QlikView Users Perspective at Allina Health
QlikView at Volkswagen AG
4,000 global users
Included in CIO book of
standards
Procurement, product
management, and sales apps
More at VW USA, VW Sweden,
and Scania
Business Discovery across
regions, groups, and processes
Apps going mobile


For IT and Business Users
VISUALIZATION /
DASHBOARD TOOLS
TRADITIONAL BI
QlikView: The Best of Both Worlds
Scaling: Users, Departments, Geographies and Volume
Monsanto
Went from 50 users in Data Innovations
group for seed business to becoming IT
standard for Global Supply Chain,
Financials and Logistics.
HSBC Turkey
Transferred 100GB of data into
QlikView in less than 2 hours.
Expanded into all departments.


.
Scaling: Users, Departments, Geographies and Volume
Mitsubishi Electric
Data volume of nearly one million
records from SAP and SalesLogix for
its technical support and training
businesses.
Swedbank
Deployed to more than 5,000 branch
employees in less than 6 months
Analyzes for 260 million rows and 800
billion cells across practice areas

Positioning for Opportunity
Data Governance
Direct Discovery
Enterprise services
Blueprints and templates
5-star customer support
Industry expertise
QlikView in 2013:
A Transformational Release
A sophisticated immersive, collaborative, mobile experience
IT dream tool: Build once, deploy everywhere at scale
Open platform for proliferation



Thank you!

QlikView and Big Data
November 2012
Agenda
Big Data
Direct Discovery
Data Governance Dashboard
Expressor
QlikView and Big Data at King.com
1.6B rows of data per day in Hadoop 211M rows per day
extracted for analysis in QlikView
Customer browsing activity, player interactions within each game,
many more metrics
Results: Marketing ROI of campaigns achieved for the first time
(# of players, # of games played, time played, etc.)
The Myth of Big Data
In Many Cases, the Reality Looks More Like This
Value Is Illusive
Big Data processing systems are about scalability, not performance
Big Data systems were not designed for user-driven analytics
Requires a map reduce program be written for every single question
no concept of ad hoc querying
Hadoop Hive was not designed for OLTP workloads, does not offer
real-time queries or row-level updates
The Gap in the Big Data Technology Market
Most of todays Big Data solutions are
factories for processing massive
volumes of data.
Needed: business user access to Big
Data plus for meaningful analysis
and discovery*
* Big Data plus is data from Hadoop or other Big Data sources melded with CRM data, ERP
data, local spreadsheets and databases, cloud data, etc.
Image source: Wikipedia, http://qlik.to/x38BfB
A Big Data Analogy: The Last Mile Problem of Telecom
The Last Mile in Telecom Is the Most Difficult to Deliver
Big Data for the People
With the emergence of Big Data, there
are increasing situations in which
business analysts want to work with
huge data volumes directly
The challenge with Big Data analysis
is more than simply a matter of size
it is finding what is relevant in this
massive amount of data
Business users want the insights Big
Data sources could provide within the
easy to use analytics interface they
are familiar with using





QlikView Direct Discovery
Combines the associative capabilities of the QlikView in memory
dataset with a query model where;
The aggregated query result is passed back to a QlikView object
without being loaded into the QlikView data model
The result set is still part of the associative experience
QlikView Application
QlikView In-Memory Data Model
Direct Discovery
Batch Load
To combine the associative capabilities of the QlikView in memory dataset
with a Direct Discovery model

Hybrid mode
In memory data set (aggregated or granular) with drill down capabilities to the
details stored in the data source with Direct Discovery

Scalability not limited by memory
Scalability dependant solely on source system

Associative user experience
Both in-memory and Direct Discovery data sets are associative
The QlikView experience
Rapid application development, Collaborative BI, Extensibility, Mobile




QlikView Direct Discovery Benefits

Drill down to details
Capability to drill down to transaction level information on billion rows
Associative data discovery on the big data
Capability to analyze big data with the well-known, everyday use data
values
Easily expand analysis to databases that have not yet been
tapped for further knowledge and insights
Leverage any data useful for analysis without scalability limitations of
loading data in memory
Easy to implement, rapid app development QlikView experience
Business Discovery on data sets that were previously used separately,
or not used, because of their bulk and the development effort required



QlikView Direct Discovery Use Cases
The user associative experience is possible in combination with Direct
Discovery









Business Discovery with QlikView Direct Discovery
In the QlikView bar chart above the SalesAmount measure has not been
loaded into the QlikView data model but is still available for associative
analysis by Product Key.


Data Model

Direct Discovery table querying Teradata with the
In memory tables in the same data model
Billions
Thousands
Hundreds of
Thousands
Thousands
Tens
Thousands
Hundreds
Tens
Direct Discovery Partnerships
Big data, fast insights
Carlos Cuesta
New Business Development Lead BigQuery
BigQuery & QlikView Partnership
What is BigQuery?
BigQuery provides the
capability to query billions of
rows and terabytes worth of
data interactively. With
results in seconds, not
hours or days.

QlikView & Google
QlikView provides powerful
data visualization on top of
BigQuery data.

QlikView is one our most
strategic BigQuery partners.

Going to Market
Go-to-Market Activities:
Sales Team Engagement
Co-Marketing Activities

Moving forward:
Broadening sales
programs and
distribution.
Thank you
Patrick Angeles, Director of Architecture
Partnership value
TERADATA STRENGTHS:
Confidence in decision making
Manageability
IT user focus
Scale and performance
Data Warehouse platform
Focused and trusted supplier
QLIKVIEW STRENGTHS:
Relevant decision making
Rapid time to value
Business user focus
Response time
Application platform
Broad reach and mobile
Analytics
Platform
for
Proactive
Decision
Making

Land
Expand
QlikView and Teradata
Hybrid Use Case
Selection by Business User
Sales Amount - Teradata Zip Code In memory Data

State In memory Data Sales Amount Teradata Data
QlikView Lands
BUSINESS USER
QLIKVIEW
OPERATIONAL DATA SOURCES
IT DEPARTMENT
ERP
Oracle
SFDC
DW
Excel
SQL
SAP
Expressor Expands
BUSINESS USER
QLIKVIEW
OPERATIONAL DATA SOURCES
IT DEPARTMENT
ERP
Oracle
SFDC
DW
Excel
SQL
SAP
QLIKVIEW
EXPRESSOR
QLIKVIEW
DATA GOVERNANCE
DASHBOARD
QlikView Governance Dashboard
QlikView Governance Dashboard:
Effective and Efficient
Interactive visibility into QlikView Deployments for:
Data lineage, impact analysis and server statistics
Sheet objects, expressions, data sources and file details
Answers questions:
Metrics about QlikView apps across the deployment
What data is or is not being used and by which apps?
Which expressions/labels are being used the most?
Leads to actions, including creating:
A single common and reusable definition of the data
A disciplined approach to provisioning data for QV apps
and the Teradata EDW
A roadmap for expanding the EDW
Demo
Jonathan Cheris
Senior Vice President, Business Analysis Director
Citi
Agenda
About
Pioneering since 2007
Innovation
Opportunities and Challenges
Why QlikView?
How do we use QlikView?
Business Impact
Shareholder Value/ROI
Discussion
1
About
Citi: The worlds leading global bank, Citi has
approximately 200 million customer accounts
and does business in more than 160 countries
and jurisdictions.
The Retail Bank: Primarily known as Citibank
and centered in the world's top cities, Citi's
Retail Banking network consists of more than
4,600 branches across the globe and holds
deposits exceeding $300 billion.
Decision Management:
A global community that focuses on linkages of
information, tools and analytics to execute
strategies that will create future growth.
Decision Management has professionals
embedded in business units that possess
unique market expertise, and professionals in a
centralized unit that have specializations in
advanced analytical solutions, quantitative
solutions and information solutions.



Customer
LOB,
Branches,
Call Centers
Finance,
Product,
Marketing,
Executives
Decision
Management
2
Pioneering
3
Ideas Innovation High Fives
4
Opportunity and Challenges
QlikView
Business Objects
SAS
SQL Programming
IBM / Cognos
Excel / Spreadsheets
Etc.
5
Why QlikView?
Executive visions -> reality
Limited Business Requirements Process (BRD)
One Version of the Truth

U.S. Retail Bank Suite of Solutions:
Every Retail Bank Relationship (internal)
Demographics for every MSA (metropolitan area)
Every branch in the United States (FDIC)
Customer and Market modeled behavior
Combinations of the above
All developed in-house without BRDs

6
Business Impact
QlikView shifts deliverables from MIS to Dashboards
Sample: ATM Usage by Branch Terminal
7
Shareholder Value
Huge opportunity ($100M+?) and ROI, just on usage saving programmer FTE
Assume 100 licenses in a workgroup. Conservatively saves $2M a year based
on hours saved for 5,000 annual sessions (each license used once a week):






Sweet Spot: What if Company had 10,000 licenses (100x), could the payoff
be $200 Million in shareholder value? Even $50 Million?
Sessions % of Sessions Hours Saved Total Hours
Saved
Calculated Savings
@$100/hr
1,000 20% 0 0 $0
1,000 20% 1 1,000 $100,000
1,000 20% 2 3,000 $300,000
1,000 20% 4 4,000 $400,000
500 10% 8 4,000 $400,000
500 10% 16 8,000 $800,000
5,000 100% 20,000 $2,000,000
Discussion
8
Casey Graves
Principal, Health Plans/Technology Strategy
Jason Wreath
Entrepreneur-in-Residence
Symphony Health Solutions
Symphony Healthcare
Medical
Office
Pharmacy
Hospital/
Clinic
- Sales & Marketing Analytics - Fraud, Waste & Abuse Surveillance

- Marketing ROI Measurement - Managed Care Consulting

- Sales Force Optimization - Healthcare Economics & Outcomes Research
Time To Value
Low Total
Cost of
Ownership
Speed to
Decision
Making
Ease of
Deployment
Quality of
Results
Infrastructure
Management
Dashboard
Unified Delivery
Action At A Glance
Delivering Localized Messages
Thanks For Your Attention
Jason wreath, entrepreneur-in-residence
Jason.wreath@symphonyhealth.com
QlikView Go-To-Market Overview
Les Bonney
Our Market Opportunity
Over
70%
of business users
who still dont use BI
Gartner: The Consumerization of BI Drives Greater Adoption
3 June 2011, James Richardson
Chicago
Dallas
Dsseldorf
Eindhoven
Hong Kong
Johannesburg
London
Madrid
Moscow
New York
Oslo
Paris
San Francisco
Stockholm
St. Petersburg
Oslo
Singapore
Tel Aviv
Tokyo
Warsaw
And more ...

Business Discovery World Tour 2012
Over 20 Cities
Over 6,500 attendees
Simple, single data source need
Strong engine in place
Less impact from macroeconomic conditions
More complex data environment
Addresses critical business problems
High business value = compelling reason to buy = must have
Deals dont drop off, but sales cycle longer


The Balanced Business Model
Investment in Enterprise Class Capabilities
Sales teams
Vertical focus
Services
Solutions


EDUCATION CONSULTING SUPPORT
Fuelling the momentum: Partner Ecosystem
Solution Providers
OEM Partners
Business Consultants &
System Integrators
Technology Partners
Master Resellers
1400+ Partners Globally
Grow customer base
Develop custom apps
Embed QlikView into partner
solutions
Deliver services based on QlikView
Reach a wider audience
Complementary influencer
(connectors and extensions)
Fuelling the momentum: Global System Integrators
Seamless integration into
deployments
Every Teradata customer now
a potential QlikView customer
Opens up Big Data white space
Further propels enterprise
momentum


Fuelling the momentum: Big Data Opportunity
Fuelling the momentum: QlikMarket
Discover new partner
solutions built on the
QlikView Business
Discovery platform
Applications, connectors
and extensions
Industry-specific
solutions
Over 210 Partners
paticipating
2-3 new solutions
approved each week
Continued commitment to the SMB opportunity
Rapid sales cycle model
Self-service small business sales
Effective shared resource model
for SMB support
North America and European
SMB support hubs
Volume and velocity for significant
revenue contribution

Moving Forward
Accelerating all the enterprise
building areas in sales, services,
education, support, and partnerships
Focus on high-value Business
Discovery solutions with high
probability to close
Keep the SMB machine moving
globally to deliver volume and
velocity for simple need deals
Thank you!
QlikView.next
Donald Farmer,
VP Product Management

donald.farmer@qlikview.com
@donalddotfarmer
The Development Process

The Analytic Process

QlikView.next
The Development Process

The Analytic Process

QlikView.next
Product
Development
QlikView Customer
Product
Development
QlikView Customer
Support
Sustained
Engineering
Product
Development
QlikView Customer
Support
Sustained
Engineering
Qoncierge
Product
Development
QlikView Customer
Support
Sustained
Engineering
Qoncierge
Scalability
Center
Product
Development
QlikView Customer
Support
Sustained
Engineering
Product
Management
Qoncierge
Industry
Product
Development
QlikView Customer
Support
Sustained
Engineering
Product
Management
Product
Validation
Scalability
Center
Qoncierge
Industry
Product
Development
QlikView Customer
Support
Sustained
Engineering
Product
Management
Product
Validation
Scalability
Center
Labs
Strategic
Prototyping
Qoncierge
Industry
Product
Development
QlikView Customer
Support
Sustained
Engineering
Product
Management
Product
Validation
Scalability
Center
Labs
Strategic
Prototyping
Qoncierge
Industry
The Development Process

The Analytic Process

QlikView.next
Information Supply Chain
Raw Data Analysis Visualization Collaboration Modelling
Information Supply Chain
Raw Data Analysis Visualization Collaboration Modelling
Big Data Report Custom Data Associate Remix
Information Supply Chain
Raw Data Analysis Visualization Collaboration Modelling
Big Data Report Custom Data Associate Remix
Raw Data Analysis Visualization Collaboration Modelling
Big Data Report Custom Data Associate Remix
Information Supply Chain
The Development Process

The Analytic Process

QlikView.next
Themes
QlikView.next Vision
Themes
Scenarios
Themes
QlikView.next
Product Scenarios
Themes
Scenarios
Features
Gorgeous
& Genius
Compulsive Collaboration
Mobility
with Agility

The
Premier
Platform
Enabling the
New Enterprise

Product
Development
QlikView Customer
Support
Sustained
Engineering
Product
Management
Product
Validation
Scalability
Center
Labs
Strategic
Prototyping
Qoncierge
Industry
Raw Data Analysis Visualization Collaboration Modelling
Big Data Report Custom Data Associate Remix
Information Supply Chain
Themes
Scenarios
Features
Thank you!