and a sharp eye for quality lie at the heart of Bewleys. Weve been making great cofee for over 100 years now and our history is just as rich and colourful as our beans. Weve been perfecting the craf of cofee making for generations, from humble beginnings in a little shop on Sycamore Alley in Dublin to our legendary Grafon Street caf, where great aromas, great conversation and great cofee linger in the air.
We love cofee! Its a passion of ours and we want to share it with you. Tis little book is packed full of hints, tips and trivia and, of course, some simple steps to help you make a great cup of cofee! 1 2 33 2 Real Cofee Made Easy 5 What is cofee? 6 Instant versus fresh 9 Its all about the bean 10 Six good reasons to love fresh cofee 14 Whats in a name? 17 Te strength guide explained 18 Buying cofee responsibly 20 How cofee is packed 23 How To Make Perfect Fresh Ground Cofee 25 Getting your measurements right 26 Types of machine 28 Five steps to perfect cofee 35 Te fve enemies of cofee 43 How to keep your cofee fresh 44 Te World of Cofee 49 Where it all began 51 Bewleys cofee culture 52 Where cofee comes from 57 Our cofee journey 60 Bewleys cofee range 64 Cofee art 68 Cofee around the globe 73 Cofee culture in Ireland 76 Navigating a cofee menu 78 Te Barista 84 Latte art 86 Bewleys of Grafon Street 90 Real Cofee Made Easy Some love it in the morning to help them seize the day; some think its divine with a big bar of chocolate and the Sunday papers. Whatever way you love your cofee were sure youll agree - theres so much more to this little bean 5 4 What is cofee? Cofee literally grows on trees! Tese evergreen trees produce delicate, highly fragrant white fowers that smell a bit like jasmine. Tese little blooms turn into cofee cherries, and each of these cherries contains two little cofee beans. 7 6 8 9 Instant versus fresh cofee whats the diference? Instant Its not called instant for nothing! You just pop a spoonful of granules into a mug, pour in boiling water, add some milk and sugar if you like and hey presto, your cofee is ready to drink. Instant cofee has to go through all sorts of processes afer its roasted to make it dissolve in water extraction, freeze-drying, spray-drying. Tis heavy processing means that the cofee loses all of its wonderful natural favours. Fresh Fresh ground cofee, also known as roast and ground, is simply cofee beans that have been roasted and ground. It doesnt dissolve like instant cofee, thats why you need to use a flter or cafetire. But, unlike instant its completely natural nothing is added but heat. Its a bit like putting UHT milk on your cornfakes instead of fresh milk you wouldnt dream of it! So if you want the real thing, fresh ground cofee is the natural choice.
9 8 Now that you know the diference between instant and fresh ground cofee, its time to get to grips with the beans. Tere are lots of diferent species of cofee but you only need to know about two. Afer all, cofee is one of lifes simple pleasures so lets keep it that way! Arabica Nearly all fresh cofee is made from this bean. Arabica is grown at very high altitudes in semi-tropical climates near the equator. Te conditions make it trickier to grow, so its expensive to produce but well worth the efort, as the beans are bursting with wonderful favours. Its all about the bean 11 10 Robusta Tis bean is grown at much lower altitudes. Robusta packs a punch with twice the cafeine content, but lacks the fnesse of Arabica when it comes to favour. When you sip an instant cofee, youre more than likely tasting robusta beans. Te taste test Arabica is by far the superior bean theres simply no contest in terms of taste. At Bewleys we never settle for second best. Tats why we insist on using only the fnest 100% Arabica beans in our cofees. You can make good cofee taste bad but you can never make bad cofee taste good... Paul OToole, Bewleys Master Roaster. 13 12 1. Its natural Fresh ground cofee is the most natural thing in the world. Te beans are picked, dried and roasted, preserving all those wonderful favours. Instant cofee goes through all sorts of processes, such as freeze-drying and spray-drying. 4. It expands your world Lets face it, instant is a bit boring it looks the same, it smells the same, it tastes the same. Fresh cofee is an experience. With so many wonderful regions and roasts to choose from its a fascinating journey. 2. Its fresh Instant cofee may last longer in your cupboard but because its processed, all the wonderful natural favours and aromas disappear. Fresh cofee is simply roasted, ground and then bagged in protective packaging. 5. Its the perfect stress buster Were living life at a hectic pace these days and thats not good for the soul. What better way to relax and unwind than making a cup of fresh cofee its as easy as making a cup of tea. Rich and aromatic its the ultimate sensory experience. 3. It tastes better Why have nylon when you can have silk? Bewleys fresh cofee is made from a far superior bean the Arabica cofee bean to be precise. Tats why fresh cofee tastes far more delicious and aromatic than a cup of instant.
6. Its cheaper Fresh cofee is cheaper than instant because there is less processing involved. If you dont believe us, check out the prices per kilo the next time you do your shopping! Six good reasons to love fresh cofee 15 14 Whats in a name? JavaColombiaGuatemala fguring out fresh cofee can feel like a geography lesson sometimes, but its really quite simple. Cofee is grown in several diferent countries, right across the globe. So when you see the word Colombia on a bag of cofee, it means that the cofee has been grown in Colombia!
Now this is where it gets interesting. Were always talking about how things taste diferent when were on holidays the favour of a Spanish tomato is completely diferent to an Irish one, isnt it? Well, its the same with cofee. Each cofee- growing country is diferent. Climate, soil, sunlight these all afect how the cofee tastes, thats why a Kenyan cofee will taste diferent to a Java cofee. If you want to fnd out more just go to www.bewleys.com. Here you can learn more about some of the main cofee regions and their own unique characteristics. 16 17 16 Te strength guide explained You might have noticed a number on your cofee bag. Simply put, this number indicates the strength of the cofee the higher the number, the stronger tasting the cofee. Its a bit like chocolate really, some like it white and mild, some like it dark and strong. Have a look at our quick and easy strength guide to fnd out what number is best for you: Cofee myth: Te higher the cofee strength, the higher the cafeine content. No, no, no, this simply isnt true. A little cup of espresso packs a big punch but its got the same cafeine content as a mellow cup of freshly ground cofee. If you cant resist the mellow taste of white chocolate then go for... Strength 1-2 (Mild) If you prefer the rich, luxurious taste of milk chocolate then go for... Strength 2-3 (Medium) If youre seduced by the taste of devilishly dark chocolate then go for... Strength 4-5 (Strong) 19 18 Paul OToole, Bewleys Master Roaster, inspecting crops at La Virgen Cofee Farm, Nicaragua 20 21 Buying cofee responsibly Fairtrade, organic it can all get a bit confusing. Heres a quick guide to help you understand what these labels mean and why they are important when it comes to choosing what cofee to buy. Did you know... Bewleys was the frst company to bring Fairtrade cofee to Ireland and is still the largest importer to this day. Were proud of the close relationships we have with our growers, ensuring they receive a decent and fair income from their trade.
Fairtrade Fairtrade is the only certifcation that guarantees a minimum price for its producers. Tis allows small farmers to compete with the bigger players without getting squeezed out of the market. When you buy a bag of Fairtrade cofee, you can rest assured that it has been bought at a fair price, the workers are treated decently and the local community benefts as a whole. Organic Standard If you see this symbol on a cofee bag it means that the cofee inside is certifed to high organic standards. Tese standards cover everything from banning the use of harmful pesticides to conserving wildlife. Tis symbol also guarantees traceability right back to the source. 21 20 23 How cofee is packed Cofee bags come in all sorts of shapes and sizes. Here is a quick low down on the three main types: Valve bags When cofee is roasted it releases gases. If its packed straight into a bag and simply sealed, the result could be a nasty explosion on the supermarket shelf! To avoid this, special little valves are inserted into the bags. Tese let out any excess gases but also stop air and moisture getting in, sealing in the lovely favours and aromas. Te result? Deliciously fresh cofee and no nasty surprises!
Vacuum packs A bag of vacuum-packed cofee looks a bit like a brick. Afer the bag is flled all the air is sucked out, leaving a solid pack of cofee. When its time to make your cofee you simply snip of the corner of the bag and, hey presto, air rushes in and the bag becomes sof enough to take out a scoop of cofee.
Capsules Capsules are the ultimate in portion control! Each little airtight capsule contains a measure of cofee exactly the right amount for one cup. Tis is the perfect solution for occasional cofee drinkers. Tey can enjoy a fresh cup of cofee whenever they fancy, without having to open a whole bag. 22 25 How To Make Perfect Fresh Ground Cofee A cup of fresh cofee really does hit the spot. Its the perfect eye-opener in the morning when youre not quite fring on all cylinders; its a lifesaver in the afernoon when you hit that energy slump. So why settle for anything less? You deserve better! 24 27 Getting your measurements right So now you know the basics of fresh cofee, its time to take the next step making the perfect cup of fresh cofee. But before you put the kettle on theres just a few more things you need to know. Cup versus mug - whats the diference? When a friend ofers you a cup of cofee, chances are they mean a mug. When you ask for a cup of cofee in your local caf, youll probably get it served in a cup. To clear up any confusion when it comes to making cofee heres a little tip to remember:
One spoon or scoop equals one person
When making a fresh cofee the measure is a heaped dessert- spoon per person. Whether you pour it into a cup or mug is neither here nor there! 26 29 Types of machine Tere are so many diferent cofee machines out there that it can all seem a little bit daunting. But remember, making fresh cofee isnt rocket science. Once you get to grips with the equipment its just a matter of choosing what suits your budget, your lifestyle and your kitchen! If you want to fnd out which machine suits you best or youre interested in buying one, log on to www.bewleys.com Cafetire Tis is also known as a Plunger or French Press and is probably one of the simplest pieces of equipment to use. You simply scoop the cofee into the heat resistant glass jug, pour in water (just of the boil but more about that later), leave the cofee to brew for 3-5 minutes, give it a stir, then push down the plunger, pour and enjoy. 28 31 Filter machine Tis handy machine is easy to use. You just pour cold water into one compartment, pop a paper flter into another, scoop the cofee into the flter, fick a switch and the machine does the rest! Te water heats up, drips through the ground cofee in the flter and hot cofee pours into the jug below. Espresso machine Tis machine is a smaller version of what you see in cafs all over Ireland. It works by forcing pressurised hot water through cofee which has been pressed into a little flter with a handle. Te result is a strong, rich shot of cofee. You can even have a go at making your own cappuccinos, as most espresso machines have a device for heating and frothing up your milk, using steam. 30 33 Moka pot Tis little gadget allows you to make cofee on your stove-top. It comes in three pieces and is simple to use. You just pour cold water into the base, pop the metal funnel on top, fll it with cofee, and screw the top on. Ten its just a matter of placing the pot on a hot cooker ring. Once you hear a strange gurgling noise, you know your cofee is ready! Capsule machine Tese clever little machines have become very popular. Tey are neat, straightforward to use and great for occasional cofee drinkers. You simply pop in a cofee capsule and out pours a perfect measure of fresh cofee. Tese machines are really fexible. You can buy a variety of diferent types and strengths of cofee and choose whichever suits your mood! You can also make cappuccinos. 32 34 35 1, 2, 3, 4, 5... Steps to perfect cofee Fresh cofee is simply delicious and deliciously simple! In fact, it takes the same length of time to make a cup of fresh cofee as it does a cup of tea, so there are no excuses. Grab your cafetire and a bag of Bewleys fresh ground cofee and follow these simple steps to reach cofee heaven! To see fresh cofee being made in a cafetire log on to www.bewleys.com where you can see a live video demonstration. A little hint..... If you want to check how many cups of cofee your cafetire can serve, just note how many cups of water it takes to fll your cafetire up to the metal rim. 34 36 37 Step 1 Warm your cafetire using some hot tap water, then let it sit for a minute before emptying it out. Add one heaped dessert- spoon or scoop of Bewleys fresh ground cofee per person. 36 Step 2 Pour in water, just of the boil, up to the metal rim and stir to release those fabulous favours. Leave for 3-5 minutes to brew. 39 Step 3 Slowly plunge your cofee by pushing down on the centre shaf until the flter gently reaches the bottom of your cafetire. 38 Step 4 Pour your cofee then add milk and/or sugar to taste. 41 40 Step 5 Sit back, sip, enjoy!
42 Teres simply no comparison when it comes to the taste of fresh cofee, so its worth giving it a little extra TLC to preserve those wonderfully rich favours. 42 43 Te fve enemies of cofee! Air Air is the chief enemy of fresh cofee it makes cofee lose its favour very quickly. Light Cofee is light-sensitive it spoils very quickly when exposed to sunlight so dont forget to keep it in the kitchen cupboard. Heat Cofee is also very sensitive to heat. It breaks down the natural oils and sugars that give cofee its distinctive taste. Moisture Next up is moisture. If your cofee gets damp it gets mouldy, simple as that. Time And fnally, if that bag of cofee you bought last Christmas is still lurking in your cupboard, bin it now! Fresh cofee, even when its stored properly, will only last for about two weeks. 45 How to keep your cofee fresh Use an air-tight container Te best home for your cofee is an air-tight container. Try and get one with a rubber seal, that way your cofee will stay really fresh.
Use a cofee clip Cofee clips are a simple and cheap alternative. Just fold down the top of your cofee bag and use the cofee clip to seal it. You can also use the little reseal tab that comes with most cofee bags. Zip-loc bags are perfect too.
Cofee myth... Cofee stays fresher for longer if you keep it in the fridge Wrong. Cofee beans grow in a very hot climate so its not surprising that they dont like the cold! Never store your cofee in the fridge. Te condensation will make your cofee mouldy.
44 Youve arrived!
So there you have it, making a cup of fresh cofee really is that easy! But theres a whole world of cofee out there, waiting to be explored. Te next part of this book digs a little deeper and it will equip you with even more cofee knowledge. Why not read on and fnd out more 47 46 49 Te World of Cofee Te zingy smell of freshly cut grass... the irresistible aroma of baked bread... one snif and were catapulted right back to that special place and time. Its the same with cofee. Rich, sweet and aromatic its the ultimate sensory treat. So go on, take a sip, let your mind wander 48 51 Where it all began From Ethiopia to Yemen, to Arabia to Turkey, the world has been enjoying this deliciously aromatic drink since 600BC. Cofee fltered into Europe through the trade routes, where cofee houses became all the rage. Fast-forward a few hundred years to a young Ernest Bewley. Eager to spread cofee culture in Ireland, he ran cofee-making demonstrations from the back of his shop in Georges Street, Dublin at the turn of the last century. A lot of cofee and sticky buns later and weve fallen truly, madly, deeply in love. Can you imagine life without cofee? We cant! 50 52 53 52 Weve been at the heart of cofee culture in Ireland, ever since a young Ernest Bewley bravely bought his frst hundredweight of cofee all those years ago. Weve come a long way and what a journey its been! But weve always stuck to our philosophy Bewleys Cofee Culture Everyone deserves great cofee! 55 Ernest Bewley, on buying his frst hundredweight of cofee from a wholesaler. I shook in my shoes in case I never sold all this cofee... 54 57 Where cofee comes from Its all about the numbers... Te best conditions for growing cofee lie between the tropics of Cancer and Capricorn, lying 25 degrees north and south of the equator. Tis area is known as the Cofee Belt. At Bewleys weve fne-tuned our co-ordinates even further. We never stray above latitude N 23.5 or below latitude S 23.5, and we wont move an inch below an altitude of 1,300 metres! Tis guarantees that we bring you the highest quality, grade one Arabica cofee straight from crop to cup. 56 59 C o f e e
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Travelling across the cofee belt, we chase the seasons, selecting only the fnest grade one Arabica beans from the harvests of over 16 countries. From the lush green highlands of Nicaragua to the volcanic soils of Kenya, our cofee beans are picked at just the right time and roasted to perfection. 58 Francisco Javier Gonzalez Paiz age 7, La Virgen Cofee Estate School, Nicaragua Our cofee journey Tis incredible journey brings us close to nature but it brings us even closer to communities. Forging direct relationships with some of the worlds best cofee producers isnt just simply about great cofee, its about making life-long friendships along the way. Tese friendships run deep. We pay a premium for cofee at La Virgen Estate cofee farm in Nicaragua because it helps provide accommodation, clinics and a school. We also know that the employees are treated with the dignity and respect they deserve. 60 61 63 62 65 64 Bewleys cofee range Little beans with big personalities Life would be boring if we were all the same. Long before a cofee bean is roasted, it already has its own unique taste. Soil, sun, altitude and weather all have an efect. Tats why a cup of Java tastes diferent to a Colombian. You can buy single origin cofee or blended cofee. With a single origin cofee, youll enjoy the unique characteristics and tastes of that region. A blended cofee is like a musical chord - the characteristics of several diferent regions are put together to create a perfectly balanced symphony of taste. Why not try a few for yourself?... Bewleys Caf Blend Our Master Roaster has selected the fnest cofees for our Caf Blend Original to bring you a rich, smooth favour with a medium body. Tis medium roast cofee is a time-honored blend which you can enjoy any time of the day. Our Caf Blend French is a dark cofee, full of body and intense favours. Its dark roast makes it the perfect afer-dinner cofee. 66 67 66 Bewleys Single Origin Fairtrade Guatemala (Strength 2, Mild): Tis organic cofee is grown in the Central Highlands of Guatemala, one of the best natural cofee regions in Central America. Its well balanced, with a spicy twist. Colombia (Strength 3, Medium): Te perfect all day drinking cofee. Its got a lively, sweet aroma and a smooth caramel fnish. Kenya (Strength 3, Medium): Located east of the Rif Valley, the temperate climate and volcanic soil combine to create a well balanced cofee with a sublime citrus taste. Fairtrade Nicaragua (Strength 4, Medium to Strong): From Matagalpa in Nicaragua, this has an elegant, fresh and clean favour. Java (Strength 5, Strong): From the island of Sulawesi, Indonesia, this cofee is famous for its full body and smooth earthy richness. 69 Cofee art Cofee is an art form on so many levels. From growing the cofee cherries, to roasting the beans, to making the perfect cappuccino. But theres one part of cofee culture thats hardly ever seen by cofee drinkers the sacks which hold all those lovely cofee beans when theyre being shipped to our shores. Te beautiful designs with their vibrant colours and bold patterns are a true celebration of each region. 68 71 70 72 73 Some like it devilishly strong and black, some like it light and frothy, some like it with loads of sugar, some like it with a nip of the strong stuf! Tats the beauty of cofee, you can have it every way! Cofee around the globe rich, strong, smooth, dark, sociable, sophisticated, aroma, seductive, gurgle, swirl, grind, buzz, divine, revitalising, energising, stimulating, revive, alive, exotic, easy, chocolaty, favour, heavenly, warm, delicious, delectable, distinctive, exquisite, full-bodied, satisfying, luscious, awaken, creamy, roasted, comforting, pleasure, relax, meditative, delicious, mellow, time-out, invigorate, glow. 72 74 75 Africa Cofees not just for drinking. In many parts of Africa, the locals like to soak raw cofee beans in water and spices and chew on them like sweets! Brazil Tose Brazilians really do take their cofee seriously its hardly surprising considering theyre the worlds biggest cofee producer! But did you know the Brazilian term for breakfast is Caf da Manh? Tis literally means morning cofee. Tey believe that breakfast just wouldnt be breakfast without it!
Tailand If you have a really sweet tooth youll love cofee prepared the Tai way. Tey like to add sweetened condensed milk to their freshly brewed cofee.
Turkey Sweet, spicy and frothy, Turkish cofee is a real treat. Two spoons of fnely ground cofee are put into a little long-handled copper pot along with a generous spoon of sugar. Te pot is then put on the heat, brought to the boil three times then the rich, sweet cofee is poured into little cups. Cardamon seeds are added for that extra exotic twist. 74 77 Cofee culture in Ireland Were Americans when were on the go and Europeans when we relax. Sounds a bit strange but its true. When were rushing into work we love nothing more than grabbing a large cofee to go! Tats a whopping 12 ounces of cofee to get through. But when it comes to cofee with friends we like to sip a petite 6-ounce cup, just like our Italian cousins.
At Bewleys we believe that cofee is something to savour slowly whats the rush? But if you do fnd yourself short of time dont feel too guilty, when cofee starts cooling down, the favours continue to develop it just keeps getting better and better! 76 79 Navigating a cofee menu Decisions, decisions navigating a cofee menu can be a bit confusing. By the time you get your tongue around a skinny-decaf- choca-mocha-chino it might be just easier to have a cup of tea! So to keep things simple weve picked the fve classic types of cofee youre likely to fnd at your local caf. Espresso An espresso is made by forcing hot water quickly through fnely ground cofee, at very high pressure. Te result is a rich, dark cofee, bursting with favour. A shot of espresso is the main ingredient for all the following cofee- based drinks. As soon as you sit down to a cup of hot cofee, your boss will ask you to do something which will last until the cofee is cold. Author Unknown 78 81 Cappuccino By far one of the most popular drinks in Irish caf culture, a cappuccino is a double espresso topped up with milk which has been steamed to a silky smooth texture (similar to marshmallows). Some like to add a sprinkle of cocoa powder or cinnamon on top. Americano An Americano is made by taking a shot of espresso and adding hot water in other words its a black cofee! It got its name back in World War Two when the American soldiers found the taste of espresso too strong and asked the Italians to top it up with hot water. 80 83 Mocha At Bewleys we make this divine drink with two shots of espresso, our own delicious chocolait powder and a generous helping of velvety smooth steamed milk. Latte A latte is perfect if you like the kick of cofee without the strong taste. Its a lot milkier than a cappuccino usually one part espresso to three parts milk. A latte is normally served in a tall glass mug.
82 85 Te Barista It takes a lot of skill to make great cofee. Tats why the Barista is the most important person behind the counter of your cofee shop. A Barista is a true expert in the art of making espresso and espresso-based drinks. Just like a good bartender they are there to help you fnd your perfect cofee. 84 86 87 Latte art Next time you order a cappuccino, take a closer look. One of the talents of a skilled Barista is the ability to create intricate designs and patterns on the top of your cofee. Tis is known as latte art and is the mark of a true Barista.
With a def fick of the wrist anything - from a heart to a fower to a leaf - can be created before your very eyes. Latte art is a serious business and Baristas compete worldwide to come up with the most innovative new designs. Some of the more unusual designs include monkeys, pigs and even stallions! Drop into our Grafon Street caf and watch our top class Baristas in action. 86 88 89 Did you know...? Bewleys was the frst company to introduce latte art to Ireland. We also opened the frst Barista training academy. Tousands of people have gone through our academy and have come out trained to international standard. Many of these skilled Baristas have participated in prestigious international Barista and latte art competitions. 88 91 Bewleys of Grafon Street Some people think that caf cultures a new thing. Well, Bewleys has been doing it for over 80 years now! You only need to pop into our caf on Grafon Street to see what we mean the clatter of cups, the irresistible aroma of freshly ground cofee, the buzz of conversation, people loved it back then and they still love it now. 90 92 Did you know...? One of every two cups of fresh cofee consumed in Ireland is Bewleys cofee. 92 Mothers, brothers, friends and lovers Lets face it, cofee tastes much better when you share the experience! Weve taught you how to make great cofee at home, but we think its time we did some of the hard work too. So lif up the phone, call someone you love and bring them down to our caf on Grafon Street. Well make you a great cup of cofee and thats a promise! 93 95 It might be the end of this book but its only just the beginning for you. Teres a world of cofee out there to explore, a lifetime of cofee moments to experience. So go on, pick up a bag of single origin cofee next time youre shopping and give it a go - we know youll learn to love cofee just as much as we do. 94 96