Weekly Journal:

Week 1: (13
th
April 17
th
April 2014)
Overview of the Bank:
Bank Asia Ltd. Is third generation bank and scheduled commercial Bank in the private sector which
established on 27th November in 1999 under the banking company act 1991 and incorporate in
Bangladesh as a public limited company under the company act 1994 to carry out banking business in
Bangladesh. Bank Asia has been launched by a group of successful entrepreneurs. The management of
Bank consists of a team lead by senior bankers with vast experience in national and international
market. Within a short period of time Bank Asia is able to disclose its self existence and established its
own position in the market as one of the first growing local private bank at present it has 50 branches all
over the Bangladesh. Since its inception in 1999, it set a milestone by acquiring the Bangladesh
operations of the Bank of Nova Scotia of Canada, first in the banking history of Bangladesh. Again in
2002 the bank acquired the Bangladesh operations of Muslim Commercial Bank Ltd. (MCB). In the year
2003, the bank went public by offering shares to the general investor and in 2004 they listed itself with
the stock.

Here at Bank Asia I started my internship from the 13
th
April 2014. Throughout this internship program I
got to learn a lot in the banking sector, about the professional life, etc. The Bank contains three
departments at a time and I feel lucky to get the opportunity to learn activities of all these departments
in my internship period. The departments are:


My Internship
at Bank Asia
Public
Relation
Department
Corporate
Affairs and
Branding
CSR
Green
Banking


Assigned Work:

CSR Programs of Bank Asia:
Bank Asia always continues its efforts to look beyond short-term quantitative gains, and to concentrate
on issues that make the institution socially responsible and have given all out efforts towards
sustainable balanced growth. It considers socially responsible activities as an important part of its
culture, identity and business practice. So, it contributes to improve the livelihood opportunities of the
less fortunate, provision of facilities for education and health, protection of the environment, and
encouragement of cultural and social activities in the rural as well as urban areas.
Bank Asia operates many CSR programs like Higher Study Scholarship, Organizing Eye Camp, Blood
Donation, Conservation of Environment, Disaster Management, Sports, Culture and Heritage, Poverty
Eradication Program.
Higher Study Scholarship
Bank Asia provides Higher Studies Scholarship to rural poor meritorious students, who are studying in
important subjects in public universities. Since 2005-2013 almost 900 students have been awarded the
scholarship. Of them, 194 scholarships have been provided in 2013 and 215 scholarship this year. Total
expenditure of scholarship this year is Tk 3 Crore for this purpose while Tk. 155,720,000.00crore till
date. The Bank is planning to give more than 200 scholarships in this year. The scholarships are given on
the basis of SSC and HSC results and other different variables like
Getting accustomed with corporate culture
Studying the Annual Report of 2013
Distribution of Noboborsho Gifts and Cards
Learning about the CSR activities of the bank and start working
with Scholarship Program
Preparing Database and calculating yearly scholarship amount
of the students of 2010-2014

Number of earning persons in family
Total income of the family per month
Size of the family
Number of members acquiring education of that family
Total Asset of the family

My Learning:
From my understanding the benefits of practicing CSR include:
Improved financial performance
Reduced risk exposure
Identification of new products and markets
Enhanced brand image,
Increased customer loyalty,
Improved recruitment and retention performance,
Motivated employees ,
Improved trust,
Community development,
Enhanced corporate reputations,
Improved government relations,
Tax waiver on socially and environmentally responsible business lines,
Reduced regulatory intervention,
Reduced costs through environmental best practice leading to sustainable profitability.
So businesses need to be engaged in CSR activities in their own interest. Besides fulfilling the ethical
obligations, the banks can be immensely benefited from the new client bases created as a result of
CSR activities. Moreover, banks that mainly do businesses with the depositors' money cannot avoid
responsibility to the society. To stimulate CSR activities Bangladesh Bank offers 10% tax exemption
for business firms on their actual CSR expenditure in 22 sectors.
0
5000000
10000000
15000000
20000000
25000000
30000000
2005 2006 2007 2008 2009 2010 2011 2012 2013
Scholarship Ammount
Number of students