1

BUSM3200 STRATEGIC
MANAGEMENT TOPIC
SCHEDULE FOR S3 2014 (SIM)
The topic schedule is divided into 4 broad areas reflecting key aspects of the strategic management process.

Module Lecture topic Chapter Experiential exercise & case discussion Online activities
Knowledge enhancing activities Application-related activities See detailed guide for
online activities

Part 1: Concepts of Strategic Management
1 Introduction to the course.
Module 1 Introducing
Strategy
Explanations to the
assignment
How to access to Turnitin
and submit assignment
online?
1 Key concepts in Module 1, including
strategy, level of strategy, and strategic
management.
Read Couse Guide Parts A and B.
Discuss the assessments and case study.
In-class discussion: strategy, levels of strategy, and
startegic management; assignments, 1.1, 1.2, 1.3
See Reader in the
course Blackboard for
additional readings for
each week; Online self-
study: MyStrategyLab
Module 1;
MystrategyLab
registration and
introduction

Part 2: Strategic Analysis (Modules 2-4)
2 The environment
How to access to
MyStartegyLab?
2 External environment analysis: macro-
and industry- environment, strategic
group, and blue ocean thinking.

Environment and its impact on a firms
performance.
Form pairs for assignment and select a company for
assignment

Discuss the assignment guide
Online self-study:
MyStrategyLab
Module 2
3 Strategic capabilities
Explanation to the final
exam
3 Strategic capabilities: resources and
competence

Resources and capabilities: How do they
impact on a firms competitive
advantage?
Advise to the final exam.

Case study: Inside Dyson, a distinct company (p115-117).
Online self-study:
MystrategyLab:
Module 3; Online
Simulation Phase 1 -
Strategic analysis
4 Strategic purpose, culture
and strategy
4 &5 Organisational purpose, corporate
governance, CSR, stakeholder
management; Organisational culture and
its impact on strategy.
Bad News, ABC Four Corners Program at
http://www.abc.net.au/4corners/stories/2011/08/25/3302121.htm
MyStrategyLab:
Module 4 (Chapters 4-
5).
2



Part 3: Strategy Formation (Modules 5-9)
5 Business strategy 6 Three generic strategies and interactive
strategies;
Case study: Will we still love IKEA (pp.630-634) Online self-study:
MyStrategyLab:
Module 5; Simulation
Phase 1 (contd)
6 Corporate strategy and
diversification
7 Strategic direction, diversification and
the roles of corporate parent
Case study: Wesfarmers in 2010 (it can be downloaded from
the course blackboard)
Online self-study:
MyStrategyLab:
Module 7. Simulation
Phase 2 strategy
formation
7 Strategy evaluation 11 The SAFe criteria: Suitability,
acceptability, and feasibility
Case study: EasySolution (p.392) Online self-study:
MyStrategyLab
Module 6 (Chapters
11)
8 Merger, acquisition and
alliances
10 Organic development, M&A, and
strategic alliance: strategic
considerations and potential problems.
Case study: SABMiller (pp643-649) AND Adding wine to
beer: A bitter cocktail for Fosters (it can be downloaded
from the course blackboard)
Online self-study:
MyStrategyLab
Module 9 (Chapter 10);
Simulation Phase 2
(contd)

MONDAY WEEK 9: ASSIGNMENT DUE: STRATEGIC ANALYSIS AND STRATEGY EVALUATION
9 International strategy 8 International strategies and market
selection and entry.
Work assignments: 8.2 and 8.4 Online self-study:
MyStrategyLab
Module 8 (Chapter 8)
9b Strategy development
process
12 Two broad strategy development
approaches.
Key debate: Honda and the US motorcycle market in the
1960s (p.420)
Online self-study:
MyStrategyLab
Module 6 (Chapters
12)

Part 4: Strategy Implementation (Weeks 10-12)
10 An overview of strategy
implementation, strategic
control and organising
13 Strategy implementation: Strategic
control and organisational structure.
Key debate: Does structure follow strategy? (p.456) Online self-study:
MyStrategyLab
Module 10 (Chapter
13)
3


11 Leadership and strategic
change
14 The process of managing strategic
changes: diagnosing the change
context, leading the change, and
managing change programs.
Case study: Managing change at Faslane (P.495) Online self-study:
MyStrategyLab
Module 11 (Chapters
14); Simulation Phase
3 Strategy
implementation, and
Going to board
meetings
12 The Practice of Strategy;
Course review and exam
advice
15 Course review and exam advice Online self-study:
MyStrategyLab
Module 12 (Chapter
15)