LAWRENCE M.

DAVIS, MBA, CPA financial executive who identifies growth

opportunities that drive shareholder value

San Francisco, CA 415-336-9260
http://www.linkedin.com/in/larrymdavis ldavis@cfoexec.com


CHIEF FINANCIAL OFFICER/VP FINANCE
Metrics-focused leader who has maximized shareholder value through the creative use of exit
strategies such as IPOs, reverse mergers into public shells, forming strategic alliances, and
facilitating acquisitions by larger companies. Value initially created by developing strategic plans
that promote growth through acquisitions and improving internal operations, designing systems
that provide timely and accurate financial and operating information to all levels of management,
training these managers in how to use this information to improve departmental profitability, and
implementing innovative cost saving measures that are aligned with corporate culture and values.
Adept at attracting and retaining top talent across multiple departments through exceptional
leadership and communication skills learned at West Point and as an Army officer.

Sold a $400M family owned business to a renowned private equity firm for 13 times earnings
Reverse merged a $500M retailer into a public shell while securing $250M in debt financing
for expansion. Grew business to $1B through seven acquisitions in one year while increasing
the operating margin from 2% to 3% versus an industry average of 1.5%
Collaborated with CEOs of venture funded and private equity backed companies to raise over
$600M in convertible debt and equity financing
Led teams through more than 25 acquisitions ranging in size from $2M to $100M in sales that
were accretive to earnings


AREAS OF EXPERTISE

Capital formation Stock option accounting
Captive finance subsidiaries Revenue recognition
Reverse mergers into public shells Financial reporting
SEC reporting Board and investor presentations
Foreign currency translation Mergers and acquisitions
Budgeting and cost control Global operations


PROFESSIONAL EXPERIENCE

Fluid, Inc., San Francisco, CA January 2013 present
VP Finance
Designer of custom web sites for premier retailers such as The North Face, Brooks Brothers, and
VF Industries. Major investors include Goldman Sachs and IBM

Hired to improve both internal and external reporting, reduce the cost of the annual audit, obtain
bank financing, and improve the cash collection process

implemented a monthly financial closing process that increased the accuracy and reduced
the time of submission of a complex reporting package to Goldman Sachs
arranged a $6.5M three tranche credit facility with Comerica Bank that eased cash outflow
Lawrence M. Davis Page 2


significantly reduced the cost of the annual audit by improving internal controls combined
with documenting policies and procedures governing financial statement preparation
collected $200K of receivables aged over 90 days through improved reporting and
communication with co-workers


CFOexec, San Francisco, CA 1999 2012
Principal

Engaged by clients in the technology, health care, and distribution industries to prepare forecasts as
a precursor to raising equity, lead accounting teams through the annual audit and SEC filings,
develop and execute various exit strategies, and determine proper revenue recognition policies

raised more than $125M in venture capital financing for Creditland.com, Law.com,
Adaptive Sound Technologies, Glimmerglass Networks, and Ustream.tv
closed four acquisitions totaling $30M in revenue for Crdentia Corp (formerly OTCBB:
CRDO) to include deal structuring, due diligence, post closing integration of systems, and
required SEC filings
determined revenue recognition policies in accordance with GAAP for SaaS companies
such as Taleo Corp, Demandtec, EZRez, Kontagent, and Bright Edge Technologies.
implemented foreign currency translation policy for Taleo and eliminated the wasteful
process of preparing contracts in a foreign currency, translating them into dollars, and then
translating them back to their original currency.
led accounting teams through their initial audits as public companies
reported results of operations to the SEC (Forms 10-K, 10Q, 8-K, etc), private equity
investors, and venture capital firms
prepared comprehensive financial forecasts for boards and potential investors

Previous experience:
FirstAmerica Automotive, Inc., San Francisco, CA, controller for a $1B publicly owned
consolidator of automobile dealerships created by a reverse merger into a public shell.
Handled all SEC reporting. With the COO, grew business from $500M to $1B in
revenue in one year while improving the operating margin from 2% to 3%.
The Nalley Companies, Atlanta, GA, CFO for a $400M retail conglomerate. Arranged
sale to a top tier private equity firm for 13 times earnings.
Citigroup, Atlanta, GA, Vice President and Senior Commercial Lender and Senior Credit
Officer for this global financial institution. Team leader in extracting the bank from a
$2B problem loan portfolio
Lease Plan NV, Atlanta, GA Controller for the US subsidiary of a Dutch conglomerate
with operations throughout Europe
Arthur Andersen, Atlanta, GA - Audit Senior for a Big Four CPA firm. Led audits of
publicly traded and privately held enterprises.

EDUCATION

CPA License, State of Georgia
MBA and BSBA, management and accounting, Auburn University, Auburn, AL
BS, mechanical engineering and Russian, US Military Academy, West Point, NY