Professional Documents
Culture Documents
CONTACT HIM:
sethayates@gmail.com | 405.850.0507
@sethayates |
/sethayates
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WORK EXPERIENCE:
Yesler
Lead
Social
Media
Strategist
Seattle,
WA
2/15
- Present
Built,
l ed,
and
managed
social
c ampaigns
team
Developed
and
pitched
creative
campaign
concepts
to
numerous
Fortune
500
c ompanies
Project
managed
all
c ampaign
phases
including
planning,
scheduling,
resourcing,
budgeting,
execution,
optimization,
and
analysis
across
social
media
and
traditional
marketing
channels
Spent
Majority
of
2014
traveling
in
South
America
Spring Creek Group Sr. Campaigns Lead / Associate Creative Director Seattle, WA
8/11 - 12/13
REI Marketing Video and Sales Specialist Seattle, WA (during grad school)
5/10
8/11
Applied
REIs
mission
statement
daily
through
c ustomer
service
in
a
fast-paced
environment
Displayed
industry
product
knowledge
in
web
videos
to
drive
digital
purchase
decisions
4/11 8/11
Developed
and
implemented
Social
Media
Plan
and
Strategy
for
company
and
properties
Built
and
managed
digital
c ontent
across
multiple
c hannels
for
website
re-l aunch
and
re-vamp
- Seattle,
WA
10/06
10/08
Led
marketing
team
in
execution
of
integrated
campaigns
and
customer
research
Used
social
media
tracking
tools/systems
in
platforms
infancy
before
they
were
common
Managed,
organized,
and
authored
content
on
website,
online
c ommunities,
and
company
blog
Launched
Viral
Video
Campaigns
on
over
20
social
networks
and
video
sites
and
tracked
analytics
Created
BringGriffeyBack.com and
reached
400,000
people
in
3
weeks
- collected
over
2,500
electronic
petitions
feat.
on
the
3
major
news
stations,
2
sports
radio
stations,
and
2
newspapers
11/08 9/09
02/08
11/08
Provided
excellent
customer
service
and
multi-tasked
in
a
fast
paced
environment
dealing
with
c onsumer
electronics
and
high-end
technology
EDUCATION:
SEATTLE
UNIVERSITY Seattle,
WA
UNIVERSITY OF WASHINGTON
06/11
- Seattle,
WA
BA-Business
Administration
(Marketing),
Additional
Focus
in
Biochemistry
Four
time
Quarterly
Deans
List
|
02
annual
Deans
List
|
Business
GPA:
3.5
12/06
case study:
wells fargo
case study:
bumbershoot
projects
nonprofits, volunteering, and exploring mountains
NONPROFIT LEADERSHIP
COMMUNITY BUILDING
references
working with some of the best in the business
kevin urie vp