ON

“COMPARATIVE STUDY BETWEEN

HERO HONDA AND BAJAJ
MOTORCYCLES”
IN
LATEHAR DISTRICT
OF
JHARKHAND

Submitted To:-
Respected Mr. V. S. Solanki Sir
IPM-MEERUT
Submitted By:-
Vikash Kumar
Semester – II
Session 2008-2010

Institute of
Productivity&Management Meerut.
 CONTENTS
Page no.

1. ACKNOWLEDGEMENTS
2. PREFACE
3. DECLARATION
4. INTRODUCTION
5. COMPANIES PROFILE
6. APPROACH TOWARDS THE PROJECT
7. NEED OF THE STUDY
8. RESEARCH OBJECTIVES
9. RESEARCH METHODILOGY
10.DATA ANALYSISANDITERPRETATION
11.FINDINGS
12.LIMITATIONS
13.RECOMMENDATION AND SUGGESTIONS
14.CONCLUSION
15.BIBLIOGRAPHY
16.QUESTIONNAIRE

2
 ACKNOWLEDGEMENT

Acknowledgement is not only formality but also an expression

of deep sense of gratitude. This project report is the product of
inspiration and perspirations, no doubt, some transpiration as
well. At this juncture, my heart is filled with the feeling to
them whose effort has made this task a reality.

I express my deep sense of gratitude to all the IPM-faculty

members for conducting the winter training project. I am
extremely grateful to respected Mr. V. S. Solanki Sir under
the guidance of whom I have executed the project.

I also extend my heartiest gratitude to all of respondents and all

those who directly or indirectly helped me in this project
without whom the project would not have been otherwise.

Vikash Kumar
IPM (Meerut)

3
 PREFACE

Research is the feedback, which any organization sought for

the purpose of effective policy making. It is the systematic
problem Analysis, model building and fact finding for the
purpose of important decision -making and control in the
marketing of goods and services.

Practical aspect gives more knowledge and experience than

the theory and no learning can be completed without practical
aspect.

Winter training is one of the most important parts of our

curriculum, its basic idea is to strengthen the students’ concept
through practical training and make them equipped with recent
development.

This is a project on “COMPARATIVE STUDY BETWEEN

HERO HONDA AND BAJAJ MOTORCYCLE” in Latehar
district of Jharkhand.

4
 DECLARATION

I do hereby declare that this project entitled with

“COMPARATIVE STUDY BETWEEN HERO HONDA
AND BAJAJ MOTORCYCLES” is my own and original
work. This is for fulfilling the requirement of Post Graduate
Diploma in Management. It has never been submitted nor
been published else where.

Vikash Kumar

5
 INTRODUCTION

In the 1990’S there was a limited choice in the motorcycle

segment. But as the time passes, market is flooded with
motorbikes. Many factors are responsible for this change but
maim factor contributing to this change are:

1. Advanced Fuel Efficient Technologies.

2. Large varieties of motorbikes are available now.

3. Allows Customers To Make an Informed Choice.

My aim also include whether media influence the purchase

decision of rural people or not. I have selected two major
players in the motorbikes segment.

1. HERO HONDA

2. BAJAJ

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 HERO HONDA

HERO HONDA Word’s single largest motorcycle company

inked their first joint venture in India in April 1984. In two
decades, HERO HONDA has built two world class
manufacturing facilities at Dharuher and Gurgaon.

The company has sold over 15 Million motorcycles and has

consistently grown at double digits since its inceptions and
today, every second motorcycle sold in the country is HERO
HONDA.

Progressive through the 1980s, 1990s and now in 2000s,

HERO HONDA has realized on –REACH, RESEARCH
AND RELIBILITY as its basic building blocks.

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 BAJAJ AUTO LIMITED
BAJAJ started making the two wheelers in 1956.Firstly
BAJAJ introduced scooters after a long time they realize that
their customers want changes in their product so BAJAJ
entered into the motor bikes segment.

BAJAJ firstly collaborated with KAWASAKI and launched a

bike named KAWASAKI BAJAJ KALIBER, but the success
started after BAJAJ launched bikes BAJAJ PULSUR
specially it attracted youngsters.

In neck to neck competition between BAJAJ and HERO

HONDA today, BAJAJ is planning to introduce some new
models in motorbike segment and adding new features to its
existing models

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 _APPROACH TOWARDS THE
PROJECT

Before going into the details of the methodology it is important

to understand the overall approach. The project went through
several stages where each stage has some process to be
undertaken and had a defined deliverable.

STAGE-1

Understanding the need & objective of the study.

STAGE-2

Developing the Research Design & applying the research

methodology, which includes the mode of data collection
(questionnaires).

STAGE-3

Data analysis and submitting the report.

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 NEED OF THE STUDY
The main purpose of my survey’s to know the major which
affects the buying decision of motorbikes by rural people.
Whether people goes for aesthetic look or consider the factors
representing performance of a motorbikes.

The study basically conducted to know the position of

BAJAJ and HERO HONDA in rural area. The objective is
also to understand impact of factors affecting buying
decision.

My intention is to also to find out Market leader in Latehar

district. These are the core points which are needs of the
study.

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 RESEARCH OBJECTIVES

My Research objectives are:

1. To find out Market leader in Latehar district.

2. To study the factors influencing the purchase decision of

HERO HONDA AND BAJAJ.

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 RESEARCH METHODILOGY
RESERCH DESIGN

As my research objective to study the factors influencing the

purchase decision of HERO HONDA AND BAJAJ in
Latehar region, so to have a primary data I have gone through
descriptive research.

Source of information

In my research the source of information is both primary and

secondary.

PRIMARY SOURCES

The primary source of data

1. Questionnaire.

2. Personal interview.

Secondary data was also used, which were collected through

Internet

Magazines

Management books

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 SAMLING PLAN

My sample plan comprises population, sample unit, sample

size sampling technique and data collection instruments.

A-POPULATION

As my research is in Latehar, so due to hugeness of

population it is beyond my scope to conduct census study
therefore I have opted for sample study which would
represent the whole population.

My population comprises the persons of various age groups

within Latehar
B-SAMPLE UNIT

My sample unit mainly consists of-

1- Students
2- working persons

3- Farmers

4- intellectual

The sample units are from specific areas of LATEHAR,

BALUMATH AND CHANDWA Etc.

C-SAMPLE SIZE-

Sample size is of 60

Time frame: - 24 December 2008 to 2 January 2009 (10days)

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DATA ANALYSIS
AND
ITERPRETATION

14
 ANALYSIS OF
QUESTIONNAIRE

AGE GROUP

AGE GROUP

70
60
PERCENTAGE

50
40
Series1
30
20
10
0
20-25 25-30 30-35 35&above
AGE

INTERPRETATION:-Maximum 60% respondents are from

group 20-25.

FACTORS THAT INFLUENCE

PURCHASE DECISION:

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 FACTORSINFLUENCEPURCHASE
DECISION
PERCENTAGE

60
50
40
30 Series1
20
10
0
Relatives Media Friend others
FACTORS

INTERPRETATION:-The above diagram states that most of

the people are influenced by their Relatives and Friends.

PREFERENCE AMONG
BRANDS

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 PREFORENCE AMONG BRAND

70
60
PERCENTAGE

50
40
30
20
10
0
1 2 3
Series1
BRAND
Series2

INTERPRETATION:-60%people showed confidence in

HERO HOND Brand

OCCUPATION

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 OC C U P AT ION

45
40
35
PERCENTAGE

30
25
S eries 1
20
15
10
5
0
S tudent B us ines s A gric ulture S ervic e
O CCUP ATIO N

INTERPRETATION: - Most of respondents are Student

followed by Business

FACTORS INFLUENCE TO BUY A BIKE

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 F A C T O R S IN F L U A N C E T O B U Y A B IK E

45
40
35
30
PERCENTAGE

25
S eries 1
20
15
10
5
0
P ric e M ile age E ngin e A fter s a les Loc k
tec h s ervic e
FACTO RS

INTERPRETATION: - Price and mileage are two

major factors, people considered before
purchasing the bike.

SAFETY

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 S AFE TY

60
50

40
PERCENTAGE

30 S e rie s 1
20
10
0
HE RO HO NDA B A JA J
B IK E S

INTERPRETATION: -Bajaj bikes are considered

safer than Hero Honda.

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 PRESENCE OF BIKE

P R E S E N C E O F B IK E

70
60
50
PRECENTAGE

40
S e rie s 1
30
20
10
0
HERO HONDA B A JA J
B IK E S

INTERPRETATION: - HERO HODA is market leader with

65% Market share

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 MILEAGE:

M IL E A G E

70
60
50
PERCENTAGE

40
S eries 1
30
20
10
0
H E R O HO N D A B A JA J
D EG REE O F S A T IS F A C T IO N

INTERPRETATION: - HERO HONDA is considered more

fuel efficient bike than Bajaj bikes.

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 FACILITY OF LOAN:

F A C IL IT Y O F L O A N

80
70
60
50
PERCENTAGE

40 S e rie s 1
30
20
10
0
YES NO
RES P O NCE

INTERPRETATION: -Only 30% are ready to buy

by taking loan.

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 RESALE VALUE

R E SALE V ALU E

70
60
50
PERCENTAGE

40
S e rie s 1
30
20
10
0
HE RO HO NDA B A JA J
B IK E S

Hero Honda resale value

INTERPRETATION: -
is much better than Bajaj.

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 FINDINGS
1. Young people specially students show great interest
towards bikes.

2. Prices considered most important factors in purchasing

decision. Mileage affects the purchasing capacity of
rural people.

3. Customers are not much influence by the media.

4. Less number of people shows awareness about engine

capacity.

5. After sales service, resale values are the factors which

the people considered while making purchase decision.

6. Less no. of people shows interest in taking facility of

loan.

7. In Latehar region HERO HONDA is market leader.

8. Bajaj pulsar is preferred among other bikes.

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 LIMITATIONS
Although every effort is made to make the result accurate but
almost all the report suffers from certain limitations. The
result which I obtained from this study, also suffered from
certain limitations. The limitations of this study are as
follows.

This study is done in Dis. LATEHAR, hence this study is

applicable only in that particular region and not elsewhere.

Time frame of this study was limited to 10 days only

(December 24 to January 2).The result could be different if
the time frame would have long.

I visited door to door to collect the opinion and perception

about the factors influencing the purchase decision of
HERO HONDA and BAJAJ

Sometimes some consumers were not in full mood to give

the answers of my questions so some of the answers may
not be exact.

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 RECOMMENDATION AND
SUGGESTIONS

1. Price level should within the reach of rural people. Rural

people generally proffer those bikes which are within
reach.

2. Proper awareness program should be conducted to

aware about new technology and innovative feature.

3. New innovations like disc break is welcomed among

Customers.

4. Service after sale also played major role in buying

decision.

5. Safety, comfort and style affect the purchase decision.

6. Loan facility should be made attractable so as it should

utilized by rural people.

7. Customers are generally looking for good mileage bike.

BIBLIOGRAPHY

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1. Research methodology BY C.R.kothari.

2. Marketing management By Philip kotler

INTERNET:
1. www.google .com

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