Presented By:

Reem El Shafaki
Senior Associate









March 8
th
, 2013
ITB Berlin




Global Muslim Travel
A $126 billion Market!

Table of Contents
2
1
Muslim Lifestyle Travel Market Sizing
2
Travel Habits of Muslim Tourists
3
What Some Destinations are Doing
4
What you can do to attract more Muslim Travelers
Global Muslim Travel Market
3
First-ever Global Study on the Muslim Travel
Market Landscape

Objective: Enable industry to evaluate the
potential & opportunities & develop key
engagement frameworks for market strategy

Approach: Market sizing, Primary survey,
Interviews, Case Studies &
Recommendations


Joint report by : DinarStandard & Crescentrating
Global Muslim Travel Market
Growth rate: 4.8% through 2020, compared to global average of 3.8%
Muslim Lifestyle Travel Market Sizing
4
Expected to reach 14% of global travel market in 2020
Global Muslim Travel Market
Top Source Countries
5
Global Muslim Travel Market
Top Source Countries
6
Global Muslim Travel Market
Regional Breakdown of Global Muslim Travelers
Share of Outbound Tourism Expenditure
7
Global Muslim Travel Market
Top Muslim Tourism Destination Countries
8
Kuala Lumpur, Malaysia
Table of Contents
9
1
Muslim Lifestyle Travel Market Sizing
2
Travel Habits of Muslim Tourists
3
What Some Destinations are Doing
4
What you can do to attract more Muslim Travelers
Global Muslim Travel Market
Halal food services
Salaath (Prayer) facilities
Need to have
Good to have
Nice to have
Water usage friendly washrooms
Ramadhan (fasting) services & facilities

No non-Halal activities
Recreation facilities and services
Muslim Traveler Needs
categorization by Crescentrating
Global Muslim Travel Market
Leisure Tourism Survey
922 respondents
50% of the respondents
live in Asia
22% in MENA
15% Americas
11% Europe/Central Asia
2% in Sub-Saharan Africa
11
Global Muslim Travel Market
12
Question:
When is the last time
you traveled for a
leisure vacation?
Global Muslim Travel Market
13
Question:
Overall, which of the
following are important
to you when travelling
for leisure?
Global Muslim Travel Market
14
Question:
Who did you travel
with on your last
leisure trip?
(Select all that apply)
Global Muslim Travel Market
15
Question:
How did you purchase
your travel services on
your last leisure trip?
(Select all that apply)
Table of Contents
16
1
Muslim Lifestyle Travel Market Sizing
2
Travel Habits of Muslim Tourists
3
What Some Destinations are Doing
4
What you can do to attract more Muslim Travelers
Global Muslim Travel Market
17
Global Muslim Travel Market
ISLAMIC THEMED SPECIAL INTEREST TRAVEL PACKAGES
18
19
Global Muslim Travel Market
Sun sea & halal
commercial on Islamic beach holiday
20
Global Muslim Travel Market
Gold Coast Queensland Australia
21
Global Muslim Travel Market
22
Global Muslim Travel Market
Hong Kong view for Muslim visitors to China
Table of Contents
24
1
Muslim Lifestyle Travel Market Sizing
2
Travel Habits of Muslim Tourists
3
What Some Destinations are Doing
4
What you can do to attract more Muslim Travelers
Global Muslim Travel Market
Steps to Develop a Muslim
Market Strategy
25
Global Muslim Travel Market
26
Customization Levels
Global Muslim Travel Market
Muslim Travel is
booming!
27
What are you doing to
grab a share of this
market?
Global Muslim Travel Market
28
Thank You
reem.elshafaki@dinarstandard.com
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