Mission of Soft Drinks:

Mission of Coke:
Our Mission:
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company
and serves as the standard against which we weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
Mission of Pepsi:
Our mission is to be the world's premier consumer Products Company focused on convenient
foods and beverages. We seek to produce financial rewards to investors as we provide
opportunities for growth and enrichment to our employees, our business partners and the
communities in which we operate. And in everything we do, we strive for honesty, fairness and
integrity.
Comparison in Between Their Missions:
The first statement, Coca Colas, is part of what they call their roadmap and outlines three
main aims against which they can weigh and judge every decision they make. Of these three
aims two of them are consumer oriented whereas the third is more about the business itself.
The wording is also significant in that is informal and could even be described as playful i.e. To
inspire moments of optimism and happiness
In comparison Pepsis mission statement has a much more formal and professional feel about
it, created by the much more business-oriented aims and by referring to their investors and
partners directly.
Another significant difference is the layout of the two statements. The Coca Cola design is
much more user friendly with the three main points clearly listed to emphasize them and only a
couple of short sentences of text before. In comparison Pepsis layout consists of a short
paragraph containing all the information with no attempt to highlight key details, resulting in a
statement that feels a little more formal and structured than the more outgoing and inviting
feel created by Coca Colas.
Missions of Electronic Appliances:
Haiers Mission:
To improve the quality of life focusing on customers' needs. Behind Haier's success is this
simple and ambitious philosophy, taking on concrete form in the attention to research and
design, carried out with maximum respect for consumers and the environment .Innovation,
technology, timeliness, insight, organization, distribution capacity, solidity and high quality
services, are the factors that have enabled Haier to achieve important goals, often anticipating
new consumer trends and styles. Haier has developed a corporate image campaign in Asian,
aimed at creating strong brand awareness, flanked by a policy clearly aimed at offering high
quality and high performance product ranges. The solutions proposed, combining styling and
practicality are designed to meet the needs of Asian consumers and markets. The Group's
philosophy is also reflected in the reliability of the Customer Service during the before and
after-sales phases and in the resources used to create electrical and electronic appliances
intended to simplify the everyday life of families.
Mission of Braun:
To assist in fostering a conducive, open and equitable business environment in Pakistan
To facilitate transfer of best global practices to Pakistan
To enhance the image of overseas investors in Pakistan, and the image of Pakistan in overseas
business communities

Comparison in Between Their Missions:
The mission of haier is broader in respect of the market haier is offering.
Haier is operating and expanding its business in Asia where as Braun is operating in Pakistan so
from their missions it is identified that Haier has a broader mission. Haier is also focusing on the
better technology.
Mission of Higher Educational Institutions:
Mission Statement IBA:
To play a pivotal role in the process of nation-building by developing a facility dedicated to
academic excellence, advancement of knowledge and promotion of research culture in the
field of business. IBA is committed to nurture the aspiring and established business leaders
with analytical, conceptual and decision making skills with brilliance and cross-cultural
understanding. We breed new class of executives imbued with change and innovation,
acting as drivers of originality in their respective domains of expertise. We believe in
perpetual learning targeted to trigger educational reformation.
Mission Statement szabist:
The Shaheed Zulfikar Ali Bhutto Institute of Science and Technology has been established with
the objectives of producing highly qualified, scientific and technical personnel to meet the
country's requirements of:
Conducting state-of-the-art scientific and technological research and development in support of
the private and public sector;
Providing hi-tech scientific and technological assistance to the Pakistan industry to enable it to
compete with the world industries in global trading;
Providing highly trained scientific and technological personnel to be able to attract the growth
of high-tech industries and foreign and Pakistani investment;
Providing a sound socio-economic and scientific base and infrastructure to Pakistan to be able
to meet the economic and technological challenges of the 21st century.

Comparison in Between Their Missions:

The mission of szabist is broader in terms that it is more focusing on higher technology and
market served. As szabist is also operating outside Pakistan where as IBA has lesser market
served because it is operating in Pakistan only.

My Mission as a Human Being:

My mission is to be graduated in business Administration. Furthermore I am preparing for my
css exams. Apart from education I am serving children to educate them with the knowledge of
both the worlds that is deen and dunya. By giving services I am earning money as well and have
great potential for growth .in my opinion, confidence on yourself and on your abilities is the key
to success. For improving my knowledge I am taking help of the latest technologies. I am trying
hard to get success and to survive in this world of competition. I am trying to be kind, honest
and generous to the people.
What makes me different from others is my creative thinking, command over the language and
my hard work.

Self Mission Evaluation Matrix:

S.No Components Available
1 Service Yes
2 Customer
3 Market No
4 Concern for public images Yes
5 Concern for employees
6 Philosophy Yes
7 Self concept Yes
8 Technology Yes
9 Concern for survival growth and profitability Yes

My Vision as a Human Being:

I want to be the righteous person and successful person.


Self Vision Evaluation Matrix:

S.No Components Available
1 Answer to the question Yes
2 Single Line Statement Yes
3 Broader in Perspective Yes
4 For longer period of time Yes


Company Mission And Vision:

National Foods Pvt. Ltd
Propose Vision Statement


To be an INNOVATIVE, MARKETING and RESEARCH oriented company


Vision Evaluation Matrix:


S.No Components Available
1 Answer to the question Yes
2 Single Line Statement Yes
3 Broader in Perspective Yes
4 For longer period of time Yes





Company Proposed Mission

To deliver consistent quality to our customers using pure ingredients, authentic recipes and the

best available technology
Dedicated to continuous improvement through active alliances with international companies by

expanding technological and product horizons
To maintain close and direct contact with our customers through consumer

insights and dedicated service
To provide external and internal customer service by excelling in functional

management
To promote professionalism at all levels through education, training and development of human

resources
To deliver a fair return to our valued investors and shareholders, annually, in

line with industry norms and economic conditions.




S.No Components Available
1 Product Yes
2 Customer Yes
3 Market Yes
4 Concern for public images Yes
5 Concern for employees Yes
6 Philosophy Yes
7 Self concept Yes
8 Technology Yes
9 Concern for survival growth and profitability Yes

PEST ANALYSIS
Political factors:

Legislations and regulations imposed by the government normally affect the industry. But in the food industry there are no such governmental regulations that have to be considered. Apart from that the government is in fact supporting the food industry as it has a lot of potential and the demands of the consumers for
convenience food items is increasing. There are food laws implemented by the government just to ensure the quality of the products being supplied to the end consumers.
There are certain risks and hazards related to food safety issues but that is not just linked with the processing but also implies to the whole supply chain of a food product. Food safety 'risk' in the supply chain depends upon access of food towards those elements that can raise question over health and safety of the
consumer.
Now the question arises that how safe are the supply chains in Pakistan? Legislations regarding the safety issues of food like 'Pakistan Pure Food Ordinance, 1960' and others are mainly concerned with the processing and the manufacturing of the food product and do not take into consideration the safety of the raw
materials into account. More over these legislations are not fully enforced. This negligent attitude from concerned authorities is a growing threat for the safety of consumers and towards the image of Pakistan food items in the world.
Technological factors:
Technology is also one of the important factors in shaping the food industry. As compliance to their social responsibility they need to recycle the waste from the industry. All the industries working in Pakistan need to have better facilities of waste-water treatment plant. Nowadays, food companies realize their social
responsibility towards the environment so it is assumed that in near future the companies will acquire technology for the treatment of the waste products. Introduction of the computer software systems like ERP, SAP etc also improve the efficiency of the companies hence reducing the costs and the time constraints.

Some important points are,
The industry is technology driven a number of ERP system are being used by the major players of the industry.
The low or un-organized sector still uses the basic technology.
The products global reach through Internet.

Socio-cultural factors:

Socio cultural issues are also shaping the industry. The tastes and preferences of the consumers are changing and now people are going for convenience food items. In recent years more women have joined the workforce, apart from handling family responsibilities they work to support their families financially. To cope with
dual responsibilities women now prefer foods and dishes that take less time to cook. These changes in consumer tastes and preferences are in fact shaping opportunities for the manufacturers to emphasize on product innovation and develop products that are in line with consumer preference.

The market for readymade masala is big according to one explorative research conducted 93 % preferred readymade masala.
Now a days numberof working class woman is increasing dramatically therefore they do not have much time for the kitchens.
People now take pleasure in cooking and preparing delicious meal which was once only possible at restaurants, besides single parents and bachelors all look forward to these items even young girls learn their cooking lessons in this way.


Economic factors:
Foods Industry, too, has been badly hit by the ever-rising cost of inputs, including electricity tariffs that are now the highest in the world. As a consequence, industries in Pakistan are suffering. The government has promised to deal with this shortage of electricity problem in the near future, only then it can be assured that
the high electricity tariffs will be reduced.
Currently recession has been observed in almost every economy of the world and hence impacting all the industries with a number a problems

The high prices and inflation is also affected the industry with people actually not using readymade masala or else using it on special; occasions.
The industry players look forward to achieve economies of scope by having a portfolio of products.
The technology being used but them helps them in using the same facility for different products and product variants.