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Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has been praised for its
pragmatic, powerful and easy to use BI software in a comparative review of ! of the
world"s leading BI platforms conducted by independent software adviser, Butler #nalytics
(butleranalytics$com)$
Melbourne, Victoria, Australia, July 17, !1" ## The Enterprise BI Platforms Compared report
ranked the globes foremost BI solutions across five core criteria Capability, Performance,
Etensibility, Productivity and !alue, a"arding #ello"fin the e$ual second highest overall rating of
%&' out of five&The highest overall rating achieved by any vendor included in the study "as %&( out
of five&
#ello"fin "as also the only vendor in the study to receive a perfect five out of five score for the
)Productivity* criteria, defined by Butler +nalytics as )the support a platform offers for productive
"ork*&
)#ello"fin BI provides a po"erful BI environment, "hich is also easy to use,* read the report&)This
is a rare combination and probably accounts for the various accolades it has ac$uired in recent
years& It provides dashboards, reporting, ,ata ,iscovery and visuali-ation tools, .toryboarding and
Collaborative BI as "ell as providing good /obile BI support&
)0e really like the practical, get things done nature of this product& It doesn1t carry the etra "eight
of some of the older BI platforms, and it isn1t focused on visual trivia as some of the ne"er products
are&*
#ello"fin C22, 3ustin 4e"itt, said that the results of the report reflected #ello"fins product and
go5to5market strategy&
)+t #ello"fin, "e take a very pragmatic, consumer5oriented approach to Business Intelligence, to
enable truly pervasive deployments and "idespread user adoption,* said 4e"itt&)0e kno" that
empo"ering as many people as possible to make better, faster fact5based decisions is crucial to
ensure strong 6eturn on Investment for BI&*
To access the full Butler +nalytics "rite5up on #ello"fin, 72 4E6E8
http899butleranalytics&com9yello"fin5pragmatic5po"erful5bi9
To read Butler +nalytics complete Enterprise BI Platforms Compared revie", 72 4E6E8
http899butleranalytics&com9enterprise5bi5platforms5compared9
About Butler Analytics$
Butler +nalytics "as founded by /artin Butler, best kno"n as founder of Butler 7roup Europes
largest indigenous IT analyst firm until its ac$uisition by ,atamonitor in '::;&4e has spoken at
hundreds of conferences, advised many of the "orlds largest corporations, "ritten numerous
reports and been featured in various business and technology maga-ines&/artin has a B&.c in
theoretical physics and studied $uantum mechanics and general relativity for t"o years as a post5
graduate&
Butler +nalytics deals eclusively "ith the role of information in business and at the present time
this means analytics&.ome may have noticed the ineorable drift from the traditional use of
technology as a means of automating business processes to its use as a means of providing
information&This is more significant than most appreciate, re$uiring ne" skills, a ne"
understanding of the role of technology in business, ne" strategies and a clear understanding of the
po"er of information in a business environment&<or more information, visit
"""&butleranalytics&com
About Yellowfin$
#ello"fin is a global Business Intelligence =BI> and analytics soft"are vendor passionate about
making BI easy& <ounded in '::( in response to the compleity and costs associated "ith
implementing and using traditional BI tools, #ello"fin is a highly intuitive ?:: percent 0eb5based
reporting and analytics solution& #ello"fin is a leader in mobile, collaborative and embeddable BI
as "ell as @ocation Intelligence and data visuali-ation& <or more information, visit
"""&yello"finbi&com
<or further media information, intervie"s, images or product demonstration, please contact8
@achlan 3ames, Communications /anager on AB? =:>( CB?D %E;%, AB? =:>%(? C(; B;C or
lachlan&FamesGyello"fin&bi
<or regular updates and ne"s, follo" #ello"fin on T"itter =G#ello"finBI>, @inkedIn =#ello"fin
Business Intelligence> or email prGyello"fin&bi to subscribe to #ello"fins free e5ne"sletter&
%ontact$
@achlan 3ames
Yellowfin
@evel %B, (B: Eli-abeth .treet
/elbourne (:::, !ictoria, +ustralia
AB? =:>( CB?D %E;%
lachlan&FamesGyello"fin&bi
http899"""&yello"finbi&com