provider Industry: Telecommunicatons Business Impact: Comprehensive insights Time and cost savings Compettor informaton www.blueoceanmi.com Competitive intelligence deliverables result in signifcant cost and time savings Business Challenge In the hyper-compettve telecom world, client needed to fnd a cost-efectve and efcient way to keep their divergent teams abreast of news, rumors and published research fndings related to compettor product oferings, rate changes, and network developments. In additon, they needed assistance with more strategic, market opportunity assessments to fuel their new product development process. Internally, their small team struggled to fnd, review and distribute informaton consistently, even though late breaking market developments ofen had an immediate impact on their strategic initatves. Soluton Blueocean Market Intelligence helped the client scale up their capacity at a reduced cost. The clients xTen team served as an extended research arm, handling the clients market, compettve, and sales intelligence needs. Their xTen team was built to meet their unique requirements and has grown as their needs have changed. Blueocean Market Intelligence sourced the team members from top analyst and social media mining frms and trained each member to clients specifcatons. Today, the team is available to handle the tasks that previously took the clients internal associates away from higher-value actvites. The team handles a combinaton of regular and ad-hoc analyses, including: Case Study Weekly Compettve Actvity Review - On a daily basis, the team searches, reviews and logs artcles from the clients proprietary subscripton sources, industry RSS feeds, analyst blogs, compettor sites and informaton in the public domain. On a weekly basis, this informaton is harvested and synthesized to create a concise two-slide Power Point report organized by topic and compettor with direct links to the original sources. Monthly Product Pricing Reports - Every month the team provides a comprehensive list of products available in the market, including detailed specifcatons and pricing. The informaton can be sorted and viewed by a series of categories provided by the client. New and discontnued products are also highlighted for quick reference. Quarterly SWOT Analysis - Afer quarterly earnings announcements are released, the team gathers and reports key metrics for top compettors. In additon, the team provides an analysis of fnancial announcements and investor reactons. Market Opportunity Assessments - Ofen, the team is called on to produce comprehensive reports on new markets of interest to the client. These typically include compettor profles, fnancials and growth projectons and a point-in- tme assessment of potental opportunites. Fact Books - Afer identfying strategic topics that the client is interested in monitoring on a more comprehensive basis, the team creates a searchable Excel database containing a signifcant number of artcles and studies relevant to the topic. A summary abstract is also created with links back to the source documents. This fact book is periodically monitored and updated so the client has the up-to-the minute informaton available to answer questons posed by their stakeholders in real tme. Fast Facts - No business is immune to the need for facts or fgures that can help answer a queston on a quick-turn basis. The team utlizes secondary research including syndicated sources, proprietary reports and informaton available in the public domain to provide answers to those immediate need inquiries in a help desk environment. Although they may not be in-depth, they are no less important to the botom line, and are ofen delivered in a 24-hour tme frame. Outcome The clients stakeholders have come to rely on comprehensive, relevant and ofen late-breaking informaton. In an industry where reportng is expensive, these deliverables have not only resulted in signifcant tme and cost savings, but also tmely compettor informaton that allowed them to change directon, react to market maneuvers and impact the companys botom line. 2014 Copyright Blueocean Market Intelligence. All Rights Reserved. About Blueocean Market Intelligence Blueocean Market Intelligence is a global analytcs and insights provider that helps corporatons realize a 360-degree view of their customers through data integraton and a mult-disciplinary approach that enables sound, data-driven business decisions. Since we live in a highly dynamic and mult- dimensional world, we believe the most efectve business decisions come from a synthesis of data streams and not from one-dimensional sources. Using our 360 Discovery approach, we ensure the comprehensive use of all available structured and unstructured data sources, enabling us to bring the best to bear against each engagement. Strong decision support is enabled through a combinaton of analytcs, domain expertse, engineering and visualizaton skills brought together in harmony. Leading companies have benefted from our partnership with fnancial growth, 360 views of their markets and competton, and improved customer acquisiton, satsfacton and retenton. For more informaton or to request a consultaton, please email info@blueoceanmi.com or visit us online at www.blueoceanmi.com. Seatle | Phoenix | Denver | Chicago Cincinnat | Bangalore | Dubai | London