Our Lord’s Grace Montessori School and Colleges

Commonwealth Avenue, Diliman, Quezon City

COMMUNICATION RESEARCH (COMM 18)

SPECIAL PRELIMINARY EXAMINATION
January 12 or 13, 2004

Name: _________________________________________________________________

I. Write T if the statement is TRUE. If not, correct the statement by underlining the word/s or
phrase/s that make it wrong and choose (encircle) the letter that makes the statement correct.
(10 points)

_________1) Proper research is essential in business today in order to maintain or gain

sustainability.

a. Proper research is not required in business.

b. Gain competitive edge.

_________2) The method chosen in research should not become an end in itself, but rather
must be appropriate for answering the question.

a. Research design is an end in itself in all researches.

b. Should evolve in itself.

_________3) Mass media research is now a legitimate but developing field.

a. Still struggling for its existence and purpose.

b. Legitimate and esteemed field.

__________4) The rate of scientific progress in an particular area is limited by the resources
and development with which scientist can communicate their results to one another.

a. limited by the efficiency and fidelity

b. unlimited and explorative

__________5) Research projects do always come out as one expects, the facts stand on its
own.

a. do not always come out as one expects, but the facts must stand and
the expectations as well.
b. Do no always come out as one expects though facts may stand on its
own.
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__________6) One way of sharpening your skills for discovering and identifying problem is
thinking out the possibility of research for most topics or lessons taken in content courses.

a. thinking out problems in topic/lessons taken

b. admitting to the impossibility of research in areas you chose and focus
to other topics.

__________7) Title of the investigation/research serves as a framework of analysis for the

whole thesis.

a. frame of reference
b. serves as a direction to the answer in the investigation and problem
given.

__________8) Titles of research should contain the variables you will study and relationship
among the variables.

a. Contain also target population

b. Title of research should be brief

__________9) It is enough that your problem be stated and specific questions be presented.

a. Solutions and recommendations are given.

b. Not enough

__________10) Researcher should identify his hypothesis at the start of the study.

a. at the end of the study

b. should not identify but prove the hypothesis

II. Matching Type. Match the definition on column A to the appropriate terms in column B. Write
your answer on the blank. (20 points)

COLUMN A COLUMN B

______ 1. follows the logic that something is true because it has a. null
always been true b. criterion
______ 2. specify relations between dimensions or characteristics c. replication
of individuals, groups, situations or events. d. image
______ 3. intensive and systematic investigations of many factors e. taxonomy
for a small group/community f. secondary
______ 4. Greek word for experience g. naming
______ 5. mass communication need only “shoot” messages at an h. variate
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_______ 6. phase or aspect of the investigation which may affect i. case study
the result adversely but over which the researcher has no control j. explanatory
_______ 7. null or alternative k. hypodermic needle
_______ 8. covers communication in non-mediated public settings l. empiricism
and focuses on one-to-many communication m. tenacity
_______ 9. private sector research n. theories
_______ 10. a priori researcher/enabler o. scope
_______ 11. characteristic that has two or more mutually exclusive p. limitation
values or properties.
_______ 12. present intelligible and systematic patterns for observations q. intuition
_______ 13. where and when the study was conducted and who the r. public
subjects were s. applies
_______ 14. reuse of social data t. hypothesis
_______ 15. description of the dimensions or characteristics of some u. variable
phenomenon.
_______ 16. independent variable
_______ 17. “no existence”
_______ 18. typologies
_______ 19. allows correction and verification of previous findings
_______ 20. dependent variable

III. Answer the following questions (20 points)

1 – 3 Identify which research design (descriptive, correlational, experiment) was used in the studies.
(3 points)

____________________ 1. Strumpf and Evan’s 1988 study identified the frequency and types of physical
restraints used with elderly patients and classified patients’ and nurses’ reasons for and responses to use
of restraints.
____________________ 2. Kolanowski’s 1990 study of the effects of broad-spectrum versus warm-white
flourescent lighting on activation and meteor activity in healthy elderly men and women. This study was
designed to test a theory predicting the influence of lighting on restlessness.
____________________ 3. Christman’s 1990 study addressed the relationship of uncertainty, hope,
preference for control and symptom severity to psychosocial adjustment in women receiving radiation
therapy for breast cancer.

4 – 6 Improve the following research titles. Make it specific. (3 points)

Example:

Before
A Study of the Relationship
of Self-Acceptance, Adjustment
and Achievement of Children
Revised
Self-Acceptance, Adjustment
and Academic Achievement of
Grade IV Fast Learners in Two
Districts of the Division of Batangas
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4. Visual discrimination behavior of _____________________________

Schizophrenic Subjects _____________________________
_____________________________
_____________________________
_____________________________

5. The Relationship between Creativity _____________________________

and Music Achievement _____________________________
_____________________________
_____________________________

6. Verbal Creativity Among _____________________________

Senior High School Student _____________________________
_____________________________
_____________________________

7- 9 Identify the variables in the title. Underline. (3 points)

7. The Effect of a Training Program on the Visual Sequential Memory of Deaf Children.
8. Age, Sex, IQ and Entrance Examination Scores on Certain Piagetian Tasks of Manila Science High
School Students.
9. The Effects of Integrating Science and Mathematics and Varying the Pace of Learning on Science
Achievement of Pupils and their attitude towards the individualized set-up.

10. From among the six major content categories of communication, choose three and think of related
research topics for each. (3 points)

11. Enumerate and explain briefly the steps of the research process (5 points).

12. Explain the four research phases in Mass Media. (3 points)

IV. Essay (15 points)

Read: Working Conditions in the Philippines Press

List down issue of the media industry then think of a research topic, which you think would guide media
practitioners and academicians in solving these issues.
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Our Lord’s Grace Montessori School and Colleges

Commonwealth Avenue, Diliman, Quezon City

COMMUNICATION RESEARCH (COMM 18)

SPECIAL PRELIMINARY EXAMINATION
January 12 or 13, 2004

ANSWER KEY

I. True or False

1. b
2. T
3. b
4. a
5. a
6. T
7. a
8. b
9. a
10. T

II. Identification

1. m
2. j
3. i
4. l
5. k
6. p
7. t
8. r
9. s
10. q
11. u
12. n
13. o
14. f
15. g
16. h
17. a
18. e
19. c
20. b

III. Answer the questions.

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1. descriptive
2. experimental
3. correlational

4 – 6 items (to be checked by the professor)

7. The Effect of a Training Program on the Visual Sequential Memory of Deaf Children.
8. Age, Sex, IQ and Entrance Examination Scores on Certain Piagetian Tasks of Manila Science High
School Students.
9. The Effects of Integrating Science and Mathematics and Varying the Pace of Learning on Science
Achievement of Pupils and their attitude towards the individualized set-up.

10. Six major content categories to choose from: public, mass, organizational, interpersonal, intrapersonal
communication and language and symbolic codes. (topic explanation to be checked by professor).

11. To be checked by the professor

12. Phases:
1- The Medium Itself
2 – Uses and users of the medium
3 – Effects of the medium
4 – how the medium can be improved

Explanation to be checked by professor (give 1 point for the enumeration)

IV. To be checked by professor

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