A Research Book on

GLOBALISATION AND ITS

IMPACT ON INDIAN ECONOMY





Dr.G.Kalaimani



INNOVATION IN RESEARCH






Department of Management
Sri Vasavi College (Self- Finance Wing)
Erode-638316, Tamil Nadu, India



A Research Book on
Globalisation And Its Impact On
Indian Economy

Editorial Board
Editor
Dr.G.Kalaimani
Head & Associate Professor,
Department of Management
Sri Vasavi College(Self-finance Wing)
Erode-638316.

Associate Editors
Mrs.S.Muthumari
Assistant Professor

Mrs.N.A.Murugayal
Assistant Professor

Mrs.R.Geetha
Assistant Professor


Department of Management
Sri Vasavi College (Self- Finance Wing)
Erode-638316, Tamil Nadu, India




Note from the Editors

No part of this publication should be reproduced or transmitted in any form or by any means of
photocopying, electronic, mechanical recording and/or otherwise without the prior written permission
of the author and the publisher.


Disclaimer

The authors are solely responsible for the contents of the papers compiled in this volume.
The publishers or editors do not take any responsibility for the same in any manner.


ISBN: 978-93-80506-06-7

















Printed and Published by:
Mr. M. Murali
MITHILA PUBLICATIONS,
No.59, Kamaraj Street,
P.S.Park, Erode 638 001.
Phone: 0424-2257752. Mobile: 9894620080
Email: aryaa_stat@yahoo.com

For:
Department of Management
Sri Vasavi College (Self-finance Wing)
Erode 638316, Tamil Nadu, India.




PREFACE

The Department of Management, Sri Vasavi College (Self Finance Wing), Erode have
organised International Conference on Globalisation and its impact on Indian Economy
on 2
nd
January 2014, which may bring together eminent academicians, researchers,
entrepreneurs, corporate executives, practicing business managers and students for
disseminating their knowledge in the field of Globalisation and its impact on Indian Economy.
They have suggested some new concepts and ideas which are needed for the Indian Industries
according to the global standards and also launch globally accepted products and services to
face the global challenges and improve the Indian Economy. Around 750 papers were received
from different institutions and industries throughout the world. Among them only 89 papers
have been selected for publication of book with ISBN Number.
Eminent academicians, Research scholars, corporate executives and students have
submitted their papers on the following sub themes of Marketing Management and Service
Marketing, Human Resources Management, Financial Management, International Business,
Production and Operation, Hospital and Hotel Management, Marine Management, Journalism
and Mass Communication, Commerce and Corporate Secretaryship, History and Tourism
Management, Civil and Mechanical, Electric and Electronical, Computer Science, IT and
Communication\ Technology, Aeronautical and Space Engineering, English and Education,
Mathematics, Statistics and Operation Research, Chemistry, Physics and Biology, Agriculture
and Economics, Language and linguistics (Tamil& English), Library Science & Information
Management, Bio technology & Bio-informatics, Psychology & sociology, Climate Change
Environmental & Disaster Management.
The Editorial Board have taken utmost care to publish the articles in this book in
violation of any copyright, the authors of the articles are strictly liable for all legal
consequences.
Editors
Dr.G.Kalaimani
Mrs.S.Muthumari
Mrs.N.A.Murugayal
Mrs.R.Geetha




ACKNOWLEDGEMENT

With the whole hearted blessing of our most respectable director of Sri Vasavi
Institutions Prof.V.Sivakumar, Secretary Thiru.V.Athikesavan and Principal Dr.S.Jayasankar,
Department of Management has organised International Conference On Globalisation and its
Impact on Indian Economy on 2
nd
January 2014.
At the outset I would like to thank our secretary Thiru.V.Athikesavan, Sri Vasavi
college (Self-Finance wing), Erode, for his continuous support and encouragement for
organising this conference and also publication of this book.
I would like to express my special thanks to Prof.V.Sivakumar, Director, Sri Vasavi
Institutions, without whose approval and encouragement I could not have successfully
conducted the International conference and to publish the conference proceedings as a book
with ISBN Number.
I express my gratitude to our Principal, Sri Vasavi College, Erode, Dr.S.Jayasankar for
his support and encouragement for organising this conference. I extend my warm thanks to our
chairperson Dr. L.Manivannan, Associate Professor, Erode Arts College (Autonomous), Erode.
Dr.S.Porkodi, Associate Professor, Ministry of Manpower Colleges, Higher Colleges of
Technology, Muskat, Sultanate of Oman. Dr.P.Arunachalam, Professor and Head, Department
of Applied Economics, Cochin University, Cochin and Dr.N.Kavitha, Associate Professor,
College of Business and Economics, Jimma University, Ethiopia.
I extend my warm thanks to our rapporteurs of the sessions Mr.V.Vetrivel, Head,
Department of Electronics (UG), M.K.Anandapadmanaban, Head, Department of Computer
Science, Mrs.K.A.Agalya, Head, Department of English, Dr.P.Saravanakumar, Head,
Department of Commerce and Computer Applications (PG), Dr.G.Kalaimani, Associate
professor, Mrs.S.Muthumari, Assistant Professor, Mrs.N.A.Murugayal ,Assistant Professor and
Mrs.R.Geetha, Assistant Professor, Department Of Management, Sri Vasavi College(Self
Finance Wing),Erode, for conducting the technical sessions
I express my special thanks to the dedicated team of our faculty members and students
for their whole hearted support render in a successful manner for organizing this conference a
remarkable one.
I am grateful to the academicians, research scholars and corporate delegates for their
contributions especially by presenting and publishing their research papers made towards the
success of the conference.
My special thanks to office staff members and lab attenders of Sri Vasavi College (Self
Finance Wing), Erode for shaping this book.
Finally, I would like to express my thanks to the publisher Mithila Publishing House
Pvt. Ltd. and their team of Editors for bringing out the research papers as a book of edited
volume.
Dr. (Mrs).G.Kalaimani,
Organising Secretary & Convener






Date: 29.11.2013


Message

I am glad to learn that, the Department of Business Management (Self-Finance
Wing), Sri Vasavi College, Erode is going to organize an International Conference on
Globalisation and its impact on Indian Economy during January, 2014.
At the outset, I would like to congratulate the Department of Business
Management for organising such major Conferences every year and encouraging active
participation of the students and researchers in the deliberations.
The theme of the Conference on the Indian economy has been rightly chosen
for discussion in the right time, which is one of the current major concerns of our
Nation. The Indian economy has been greatly influenced by the impact of the
globalised environment and the policy makers have been persistently involved in
framing suitable policies to manage the dynamic economic conditions of our Nation.
I believe that, the Conference Book to be released at the occasion, would be an
useful outcome with the summary of proceedings of the Conference.
I wish the International Conference a grand success.









Date: 16.12.13



Message

I am Very much happy to know that the Department of Business Management
of Sri Vasavi College is organizing an International conference on
Globalization and its Impact on Indian Economy (ICGAIIOIE-2K14) on
2
nd
January 2014, I extend a special appreciation to the Faculty members and students
of the Management Department for having Selected the need based topic for the world
economy. I am much confident that this International conference will provide a
paradigm for academicians, researchers and students of management and other relevant
disciplines to share their knowledge and experiences in the field of global economy
.The publication of an edited book with ISBN shows the academic development of the
Department.
Moreover, I am sure that the outcome of their International conference
definitely will provide another milestone to the industry people, who involved in
various service activities not only in our country but also globally.
I congratulate the organizers for choosing the right topic and I wish the
conference a grand success.




Ph (0): 091- 422 - 2422203, (R): 091 - 422 - 2422703
Fax: 091-422-2425706, E-mail : regr@b-u.ac.in, website : www.b-u.ac.in





Message

I feel really delighted to know that the Department of Management is
organizing an International Conference titled Globalisation and its impact on Indian
Economy. Globalisation is a concept that originated in the US and spread to all the
other interlinked economies of the world.
The concept is getting more changes due to depression, inflation, political
environment, technological development natural disaster etc. The deliberations of the
conference with active participation, lively discussions and heated arguments by the
participants will surely bring out many new thoughts.
I whole heartedly appreciate the fruitful endeavours undertaken by the
Department of Management and its Faculty.
Congratulations to the organizers and best wishes for a grand success of the
conference.













Message

I am extremely happy to offer the message for the (INCGAIIOIE-2Kl4)
hosted by the Department of Management, Sri Vasavi College (Self -finance wing) in
conducting an International conference on Globalisation and its impact on Indian
Economy on 2
nd
January 2014. The Theme of the conference to be deliberated has
been appropriately selected by the organisers at the time when the whole world is in
the field of marketing and services, HR & Journalism, Space Engineering, English &
Education, Life science and Agriculture, Linguistics and philosophy and so on.
I am confident that this conference will bring in a conceptual change to the
academic environment, economic changes and also will benefit the researchers,
educational Institutions, policy makers & business communities at large.
I do whole heartedly congratulate the organizers and best wishes for the
grand success of the conference.









Message
It gives me immense pleasure to know that the Department of Management.
Sri Vasavi College (Self - Finance Wing) programmed to conduct an International
Conference on Globalization and its impact on Indian economy. The theme chosen
for the conference is very significant in the sense that it relates to the current trend of
Indian economy .The Success stories of organizations, educational institutions,
academicians and business organizations have been well brought out.
The book represents the depiction of passion, dedication, devotion and the
underlying spirit of those who have contributed in bringing out this book. In this
current situation, our Indian business economy is in a position to meet changes and
challenges of global economy.
At this moment, I offer my warm greetings to the participants, Faculty of the
Department and wish the conference a grand success.








SRI VASAVI COLLEGE
(SELF-FINANCE WING)
(Affiliated to Bharathiar University, Coimbatore)
Dr. S. JAYASANKAR, M.A., M.Phil., Ph.D.,
PRINCIPAL
Message
I am immensely happy to note that the Department of the Management of
(Self - Finance Wing) Sri Vasavi College, Erode, is organising an international
conference on Globalisation and its impact on Indian economy At the outset I wish
to place on record my sincere appreciation to the organising secretary and the
steering committee for the best efforts taken to make this programme a grand
success.
The theme of the conference needs special mention here. The concept of
globalization that dawned by the turn of last millennium, has heralded vast changes
in unexplored areas of human experiences. The globe, considered to be very vast by
any standard has shrunk in size figuratively. The man in the street and his economy is
very much in close nexus with changing trends in the global economy. Any change in
the global scenario percolates to every nook and corner of the globe in no time. This
has positive effect to a large extent and negative as well.
An academic conference of this kind gives vast exposure to teachers,
research scholars and student to have a clear idea about the changing fortunes in
human life due to the globalization and its related issue. We have to focus our
attention to both positive and negative impact, which will help us to plan our future
course of action.
A vast array of topics have been highlighted for discussion. I wish the
delegates and the participants a very purposeful exchange of ideas for knowledge
sharing, which can shape the academic life of students in turn.





MESSAGE FROM THE ORGANISING COMMITTEE
The growing interdependence of the world economy and international character of many
business practices have contributed to the development of universal emphasis on Globalization and
its impact on Indian Economy we are living in a global information society, with a global
economy that is increasingly dependent on the creation, management, and distribution of
information resources. Globalization is changing the world rapidly and radically towards
development.
Many companies are in the process of globalisation (ie) becoming global enterprises.
Businesses are expanding into global markets for their products and services, using global
production facilities to manufacture and assemble products, raising money in global capital markets,
and battling with global competitors for customers from all over the globe.

The world economy is getting more changes that affect our Indian business, The conference
theme will give novel ideas about how globalization will develop the Indian economy and make our
country a prosperous one. We are sure that this International conference will share ideas on all
aspects and will bring out various measures to protect our Indian economy and also face the
challenges of an unpredictable global economy.
We do whole heartedly thank each and every one of the participants for their laudable
contribution and participation.
We thank the Almighty for the blessings and the Management, Secretary and Director for
their guidance support in making this conference grand success.
We express our sincere thanks to the publishers, and those who has directly and indirectly
helped us in publishing this book and in hosting the international conference in a grand manner.

With thanks,
Organising Committee




CONTENTS

S.No. Particulars Page No.
1.
A Study on Consumer Satisfaction on selected Anil Food
Products with special reference to Dindigul Town
- M.Vengatesan
1
2.
Corporate Social Responsibility - An Overview
- Miss.U.Janani
4
3.
Human Resource Management
- Miss. S.Saranya
7
4.
Challenges and Progress of Women Entrepreneurship
- U.Jayaprakash
10
5.
Globalization and Its Impact on Indian Economy Human
Resource Management
- Ms.S.Revathy
13
6.
Financial Market
- Mrs.G.Lakshimi Priya
17
7.
Corba (Common Object Request Broker Architecture)
- T.Sakthipriya
20
8.
Sustainable Development in Tourism
- Mrs.K.Suganya
23
9.
Environmental Impacts of Tourism
- Dr.S.Jothimani
27
10.
Customer Satisfaction in Tourism Industry
- Dr.N.Kavitha
31
11.
Tourism and Hospitality Management
- S. Thilagavathy
35
12.
Economic Impact of Tourism
- H.R.Sumathi
38
13. Delightful Journey of Globalization towards the Development of 41



S.No. Particulars Page No.
Indian Economy Through Education and English
- M.Amudha
14.
Importance of Human Resource Management
- K.Jensi Helen
44
15.
Satisfaction from Quality of Work Life in Urban Living
Environment
- P.Umadevi
47
16.
Globalization and Its Impact on Marketing Management (Indian
Economy)
- R.Ramya
51
17.
Globalization and Its Impact on Human Resource Management
(Indian Economy)
- S.Devipriya
55
18.
Globalization and Its Impact on SCM,(Indian Economy)
- R.Divya
58
19.
A Study on Attitude towards Women
- K.Vanjimuthu & Dr.L.Ranjit
61
20.
A Study on Parent Child Relationship among Dual Working
Parents
- P.Yoga Preetha & Dr.L.Ranjit
65
21.
A Study On Adjustment Problems of Elderly Peoples
- T.Maheswaran & Dr.L.Ranjit
69
22.
Human Resource Management as Excellence
- Ms.S.Bhuvanageethanjali
74
23.
Role of Private Sector in Indian Life Insurance An Overview
- Dr.P.Saravana Kumar & D.Saravanakumar
78
24.
Problems being Faced by Women Entrepreneurs in Rural Areas
- Mrs.S. Sangeetha
83
25.
Library Science and Information Management
- Mrs.S.Bakyalakshmi
88



S.No. Particulars Page No.
26.
A Study on Profitability and Liquidity Position at Tamilnadu
Magnesite Limited, Salem
- Mr.N.Arunkumar
92
27.
Consumer Behaviour on Handloom Products - A Study with
Reference to Priyadarshini Handlooms
- Dr.A. Kumudha, Rizwana. M. & Chetan S Mangalore
96
28.
Human Resource Management
- Ms .C.Deepika & Mrs. P. Kowsiga
102
29.
A Study on the Evaluation of Employee Training in
Manufacturing Company in Madurai
- Ms.P.Bala Subbulakshmi
105
30.
Composite Laminate Wing Box Optimization Using Genetic
Algorithm
- A.Karthikeyan
109
31.
Micro Aerial Vehicle Development: Design, Components,
Fabrication and Flight-testing
- A.Karthikeyan
114
32.
Digital Way of Customer Relationship Management
- Mrs C. Packialakhsmi
124
33.
Application of Neural Network and Genetic Algorithm for
Composite Laminate Optimization
- A.Karthikeyan
127
34.
Study on Contact Stress Analysis of Spur Gear with & without
Crack
- A.Karthikeyan
133
35.
Workplace Practices - Changing Scenario
- M.R. Vidhya
141
36.
Impact of Globalisation on Indias International Trade
- Dr.V.Mohanraj & V.Poornimadevi
144
37.
Performance Of Small Scale Industries in the Post Gloabalisation
Era
- Dr.Gayathri Balakrishnan.R & Ms.C.Yasodha
149



S.No. Particulars Page No.
38.
Promotion And Pricing Strategies
- C.Logeswari
153
39.
International And Comparative Employment Relations
- R.Sindhu
155
40.
Marketing Strategy
- S.Manjula
157
41.
An Overview Of Competency Mapping
- S.Megala Devi
160
42.
Social Network Marketing
- S.Manju
163
43.
An Over View Of Employee Attrition Effects On
Indian Economy
- R.Hema
165
44.
Business Finance
- V.Kalaiselvi
167
45.
Financial Management
- M.Giri
170
46.
Employee Training And Development
- M.Madhu Krishnan
172
47.
Total Quality Management In Academic Library
- Dr.E.S.Kavitha
175
48.
Outsourcing Pattern: India Vs China
- Amitava Roy
178
49.
Impact of Globalization in Education Marketing
- Dr. Anusuya & Ramya.R
182
50.
Globalisation and Its Impact on Indian Economy Financial
Management
- S.M.Banupriya
185
51.
Globalisation and Its Impact on Indian Economy Human
Resources Management
- M.Sai Kribha
187



S.No. Particulars Page No.
52.
Globalisation & Impact On Indian Economy-Production &
Operation
- B.Geethalavanya
190
53.
Impact of Microfinance on Development of Micro and Small
Enterprises
- Dr.A.Selvaraj & P.Balamurugan
192
54.
Role of Sales and Advertising Promotions in the Purchase
Decision of Consumer Durable Products
- Mr.N.Sathishkumar & Dr.P.Krishnakumar
196
55.
Managing Knowledge Workers in Multi-National companies
(MNCs)
- Jaganathan.V
202
56.
Human Resource Management
- R.Sakthivel & P.Muthukumar
207
57.
Human Resource Development with reference to Indian
Automobile Sector in the Era of Globalisation
- Anish Karthikeyan
209
58.
Digital Hospitals in India: The Next Revolution in Health Care
Industry
- Dr.R.Albert Christopher Dhas
212
59.
The Factors that Impede yhe Career Advancement of Women
- K.Umadevi
216
60.
Eco-Issues in Green Marketing
- Mrs. G. Renuka
219
61.
Changing Scenario of CRM in Banking Sector
- Dr. N.Krishnamoorthy
222
62.
Globalization and Its Impact on Indian Economy: Developments
and Challenges
- Mrs. N. Kasthuri
225
63.
Conceptual Framework: Understanding the Role of Work
Engagement
- A.S.Divya & S.Vidhya
228



S.No. Particulars Page No.
64.
Financial Globalization and Financial Stability
- Mr.K.Rajendran & Mrs.N.Brindha
231
65.
Human Resource Management
- Mrs. N. Vanitha
233
66.
Globalisation and its Impact on Tourism Industry
- Mrs.D.Parimala Devi
235
67.
Change Management
- Dr.R.Punitha, N.A.Murugayal & S.Ponmalar
239
68.
FMCG (Fast Moving Consumer Goods) Sector- An Overview
- Mrs.S.Gnanasugirtham & M.Ragavi
243
69.
Financial Management
- Deby Rexlin. P.
245
70.
Customer Relationship Management
- Vinodhini, S.
247
71.
Stress Management in Work Life Balance
- M.P.Poongulale
249
72.
Tees to Fashion
- Mrs.E.Devaki & Dr.K.Sangeetha
252
73.
An Overview of Medical and Health Care Textile Market in India
- R.Pragadheeswari & R.Rajakumar
256
74.
Where Ever You Go with Competency Retail Career will Follow
You
- Dr.G.Kalaimani, Mr.G.Nagarajan & S.Parimala
261
75.
Innovative Techniques of Total Quality Management in Library
Science
- Mrs. R. Thiruvarut Selvi
263
76.
Leadership Management
- D.Sathya Priya
266
77.
Buzz or Viral Marketing Campaign
- S.Muthumari
269



S.No. Particulars Page No.
78.
Structural Analysis of Morphing Wing using Composite Material
- N.Sreenivasaraja, A.Vignesh, S.Johnson & K.Ashokraj
273
79.
Impacts of Rupee Depreciation on Indian Economy
- R.Geetha & Dr.N.Krishnamoorthi
277
80.
A Study on HRM Practices and Its Impact on Globalisation of
Indian Business
- Mrs.S.Nithya Kalyani
280
81.
Globalisation and Its Impact on Indian Economy International
Business
- K.Sathya, S.Jamuna devi & M.Devi Abirami
283
82.
Shape and Size Optimization 3D Structure Using A Hybrid Ga-Sa
Algorithm
- A.Karthikeyan
286
83.
Application of Genetic & Simulated Annealing Algorithm to
Solving Traveling Salesman Problem
- A.Karthikeyan
292
84.
Contemporary Issues Faced By Human Resource Managers
Today
- Gowtham. R.
299
85.
Marketability of Designer Sarees
- M. Bhuvaneshwari & Dr.K.Sangeetha
302
86.
Challenges in Micro Finance
- Mrs. R.Logambal & Dr.A.Mahadevan
305
87.
Effect of Globalisation on Indian Tourism Industry
- Dr.S.Vishnuvarthani
308