ITC's Branded Packaged Foods business is one of the fastest growing foods businesses in India, driven by the

market standing and consumer franchise of its seven popular brands - Aashirvaad, Sunfeast, Bingo!, Kitchens of
India, mint-o, Candyman and Yippee! The Foods business is today represented in 4 categories in the market -
Staples, Snack Foods, Ready To Eat Foods and Confectionery.
ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels
of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned
manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all
manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality
standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.
(Know more about ITC's Food Policy)
ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products
developed by leveraging ITC's in-house R&D capabilities, relevant consumer insights, a deep understanding of the
Indian palate gained from its Hotels business, its agri-sourcing & packaging strengths, exciting, innovative
communication and an unmatched distribution network.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can
leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of Branded Packaged
Foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa,
Middle East and Australia.

AASHIRVAAD
The Aashirvaad Experience
ITC entered the branded Atta market with the launch of Aashirvaad Atta in May 2002 and within a short span became
the number one in branded packaged atta across the country.
'Aashirvaad' promises the Indian housewife the joy of providing her family with the most delightful home-made rotis,
made from the finest quality atta. ITC uses the sourcing strength of its e-Choupals to buy wheat directly from the
farmers to deliver happiness to the Indian consumer - Khushiyaan Chun Chun ke (Happiness handpicked).
'Aashirvaad' is made from finest quality wheat that ITC has the unique capability to source through its e-Choupal
network.
Staples


Aashirvaad Atta Plain Pack

Aashirvaad Select

Aashirvaad Atta with Multigrains

Aashirvaad Salt



Spices
ITC forayed into the branded spices market with the launch of Aashirvaad Spices in May 2005. The offering currently
consists of Chilli, Turmeric and Coriander powder in SKUs of 50g, 100g, 200g and 500g each. Aashirvaad Spices,
operating in selected markets of south and east, have spread to a large consumer base and have emerged as a
major player in basic spices in most regional markets.

Aashirvaad Pickle Mirch Powder

Aashirvaad Chilli Powder

Aashirvaad Coriander Powder

Aashirvaad Turmeric Powder

Instant Mixes
Convenience and authentic taste now has a new name
with the Aashirvaad Instant Mix range. This range,
launched in March '06, now includes Gulab Jamun, Rava
Idli, Rice Idli and Rice Dosa. Aashirvaad Instant Mixes
promise the discerning Indian homemaker perfect tasting
dishes, consistently. The Rava idli Mix is available in 500g
pack and rest of the products are available in 200g packs.
Aashirvaad Ready Meals
Aashirvaad Ready Meals - a range of ten of the most
popular Indian dishes in a ready-to-eat format. This range endeavours to provide the consumer an experience of
authentic, home-made food at an affordable price. These are 100% natural and have zero preservatives.

Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. High quality married
with exciting innovations has helped drive this category. Dark Fantasy Choco Fills has wowed the Indian consumer
with its innovative centre-filled format and high-quality packaging.
In addition, the launch of the Dream Cream range of biscuits in two exciting and innovative dual cream formats further
reinforces ITCs commitment to continuously delight the consumer.

Aashirvaad Instant Mixes & Ready Meals

Sunfeast Farmlite

Sunfeast Dark Fantasy
Choco Fills

Sunfeast Dark Fantasy
Choco Fills Luxuria

Sunfeast Dark Fantasy
Choco Meltz

Sunfeast Delishus
Nuts & Raisins

Sunfeast Delishus
Nut Biscotti

Dark Fantasy Chocolate
and Vanilla

Sunfeast Dream Cream

Sunfeast Bounce
Creme Biscuits

Sunfeast Marie Light

Sunfeast Nice

Sunfeast Snacky

Sunfeast sweet 'n salt

Sunfeast Special Cookies

Sunfeast Special Creams

Sunfeast Milky Magic

Sunfeast Glucose












The Sunfeast product portfolio was expanded in early 2005 to include healthy snacking options as well. Sunfeast
Pasta Treat, a whole wheat based instant pasta was introduced as a healthy snacking option for children and young
adults. Sunfeast pasta is available in four flavours - Masala, Tomato Cheese, Cheese and Sour Cream.

Sunfeast Pasta cheese

Sunfeast Pasta tomato cheese

Sunfeast Pasta Masala


Sunfeast Pasta sour cream onion







The portfolio has been further expanded with Sunfeast Yippee! instant noodles. Three years of exhaustive
developmental work has gone into the creation of Sunfeast Yippee! The product has two intrinsic components - the
noodle block and the masala mix. Wheat is a key ingredient of the noodle block. The sourcing and blending expertise
that has made Aashirvaad India's No 1 branded Atta has been leveraged to make a trul y delightful noodle block.
Sunfeast Yippee noodles do not lump even 30 minutes after cooking. Sunfeast Yippee! is available in three lip
smacking variants - Classic Masala, Magic Masala and now the newly introduced Chinese Masala which is a
unique combination of Chinese and Masala flavours giving consumers tasty Chinese in minutes.

Sunfeast Yippee! Magic Masala

Sunfeast Yippee! Classic Masala

Sunfeast Yippee! Chinese Masala

Tricolor Pasta
Sunfeast Yippee! expanded its product portfolio with launch of Instant Pasta. Sunfeast Yippee! Tricolor Pasta is a
unique first to market product, with Instant Pasta in three exciting colours. It is buttery smooth pasta in 2 mouth-
watering flavours - Masala and Creamy Corn. The unbeatable combination of wheat and tasty veggies makes it the
complete snack.

Sunfeast Yippee! Creamy Corn

Sunfeast Yippee! Masala














The Bingo! Experience
Bingo! was launched in March 2007 with a wide range of exciting packaged salted snacks. The range includes
multiple flavor variants of Potato Chips & Finger Snacks.
The brand is associated with youth, fun and excitement. It fulfils the consumers need for variety and novelty in
snacks. At present Bingo! has 4 sub-brands in its portfolio, each of which have unique values based on consumer
need differentiation.
Bingo! Yumitos - 'Take a Yumitos Break'
Bingo! Yumitos Potato Chips are the best partner for break. Bingo! Yumitos is very tempting and yummy account the
full bodied flavours. These flavors range from traditional favourites like Salted to innovative ones such as Red Chilli.
There are in total 7 exciting flavours.

Premium Salted

International Cream & Onion

Red Chilli Bijli

Masala Remix

Juicy Tomato Ketchup

Fiery Red Tomato

Oye Pudina

Bingo! Mad Angles - "Har Angle se Mmmm..."
One of the biggest successes from the Bingo! Portfolio, Bingo! Mad Angles has carved a niche for itself in the
consumers mind and is synonymous with the perfect triangular snack.
A combination of innovative flavours on a traditional khakra base, Mad Angles is a snack that is true to taste with
perfect flavour delivery as well as shape, making it a snack that's truly "Har Angle se Mmmm ..."

Mad Angles Tomato Mischief

Mad Angles Chilli Dhamaka

Mad Angles Achaari Masti

Mad Angles Masti Chaat

Bingo! Tedhe Medhe - "Har Stick mein alag twist..."
Bingo! Tedhe Medhe is the popular spindle shaped format from Bingo! that is a delicious blend of handpicked spices
with an aroma that makes one crave for more. The taste of fiery sparks which masalas leave on ones tongue is an
experience with savouring!
Just like no two things in life are the same, Bingo! Tedhe Medhe provides a unique experience to the consumer each
time he consumes it from the pack, making him go beyond stereotypes and celebrating the eccentricities in life!

Bingo! Tedhe Medhe
Bingo! Tangles - "Khaoge to Khilaoge..."
Bingo! Tangles is one of the most innovative snacks available in the market. Each piece of this innovative crunchy
snack is made out of strands loaded with lip smacking masala or tantalizing tomato or simply salted flavours. Once
bitten, they break into many more delicious strands in the mouth. It is so tasty that you cant resist sharing it with
others.

Masala Tangle

Salted Tangle





KITCHENS OF INDIA
The Kitchens of India Experience
- Ready-to-eat gourmet cuisine Kitchens of India specialises in bringing to life age-old Indian dishes from across
the country crafted by the Master Chefs of ITC's hotels, especially from the gourmet cuisines of Dum Pukht, Bukhara
and Dakshin. All Kitchens of India products help consumers recreate an exclusive fine-dining experience in their own
homes.
The Kitchens of India delectable treats are crafted with 100% natural ingredients and free of any preservatives. The
age-old cooking techniques used by our Master Chefs add a unique taste that captures the essence of a meal that is
nothing short of a royal Indian treat. Kitchens of India meals are packaged in 'keep fresh' packs, so that you can enjoy
in an instant, what has taken centuries to perfect. Kitchens of India has a strong presence in both the Indian and
overseas markets. So, no matter which part of the globe you are in, you can always savor the taste of authentic
Indian gourmet cuisine.
Our range spans gastronomic delights of India in its entirety, from the far-flung regions of the northwest frontier to the
coastal regions of the south. From exotic vegetarian and non-vegetarian dishes, to authentic Biryanis and delicious
halwas, Kitchens of India assures a complete dining experience.
Kitchens of India Ready-to-Dine Range
Each Kitchens of India product lives up to its promise of anytime gratification. With a preparation time that lasts only a
few instants, Kitchens of India ensures that all you need to enjoy some mouthwatering food is to be in the mood for it.

Vegetarian Curries

Non-Vegetarian Curries

Biryanis

Halwas

Kitchens of India Masala Mixes



Across the Globe - SHELF-STABLE RANGE
The range captures the best of Indian Cuisine from all corners of the country. These dishes are recreated by ITC
Master Chefs following the traditional methods of preparations and made available to you in convenient shelf stable
Ready-to-Eat packs.
These creations are 100% natural and contain no preservatives. Preserved without using any chemicals, Kitchens of
India combines the science of pasteurization with traditional preservation techniques using oil and salt. Kitchens of
India present the world with a range that has been passed through the most stringent quality checks to ensure the
safest of products. The Kitchens of India range has the necessary FDA registrations.
Connoisseurs of Indian food in the US, UK, Switzerland, Bhutan, Bangladesh, Hong Kong, Tanzania, Canada and
Australia now have the opportunity to taste these delicious recipes.

Ready-to-Eat Dishes

Biryanis

Desserts

Curry Pastes Cooking Sauces Chutneys

Frozen Range




mint-o
The mint-o Experience
ITC currently has two brands in the confectionery segment - 'mint-o' and 'Candyman'.
ITC launched 'mint-o Fresh' in October 2004. An 'active' mint deposited candy, mint-o Fresh is available in a
refreshing mint flavour - mint-o Fresh Eucalyptus. Its launch extended the footprint of the 'mint-o' brand in line with
the strategy of adding excitement and contributing to the growth of the confectionery category. 'mint-o Fresh' is
especially targeted at the adult consumer creating a basket of mint-based products across price points.
Another offering in the adult mint confectionery segment is mint-o GOL, in the 'Chews' sub-segment. A brand for
young adults, mint-o GOL appeals to both men and women, offering a never before "refreshing indulgence".
Recently, a Green Mango variant of mint-o Gol was launched which has been well received by consumers.
The latest addition to the mint-o portfolio is the 'mint-o Ultra mintz'- a sugar-free extra-strong mint. Available in select
markets, mint-o Ultra mintz has received encouraging consumer response.

Mint-o Gol

Mint-o Fresh

Ultra mintz




CANDYMAN
The Candyman Experience
ITC launched the 'Candyman' range of confectioneries in August 2002. Led by the 'Candyman
Fruitee Fun' range of assorted fruit flavours ('Wild Banana', 'Pineapple Punch', 'Orange Josh' and
'Mango Delite'). The coffee toffee segment also saw the successful launch of 'Candyman
Cofitino' in November 2005. The brand was further strengthened with the launch of 'Candyman
Natkhat Mango' and 'Candyman Maha Mango'.
Candyman Choco Double eclairs launched in 2007 further extended the successful trend of the
brand. Choco Double eclairs has choco on the outside and inside expected to delight your
senses.In line with the strategy to provide innovative flavours and formats to consumers
Candyman Lacto Creme Centre was launched in June 2008 and Candyman Toffichoo Strawberry
in early 2009. Candyman Lacto Creme Center is the only Lacto with a yummy cream filled
Center, and Candyman Toffichoo is a luscious fruit flavored soft and chewy toffee. The newest
launch to the portfolio in 2013 is Candyman Crme Lacto with a crunchy Caramel shell filled
with rich crme center to take the consumer on a rider FULL of CRME. FULL of FUN.
www.mycandymanclub.com was launched in July 2004 and now has a loyal, young user-base.
Targeted at young children, the website is populated with games, quizzes, downloads and other
fun activities.

Choco Double Eclairs

Creme Lacto

Toffichoo

Candyman 50P eclairs

Cofitino