BTEC Level 7 Extended Diploma in Strategic Management and Leadership

Unit 12 : Strategic Planning

Unit Code : H/602/2330
Assignment No : 1
Assignment Title : The Production of a Strategy Plan for your choice of organization
Date Set : 18/06/2014
Due Date : 22/08/2014

Learning Outcome Covered:

1. Understand the external environment affecting an organization

2. Be able to review existing business plans and strategies of an organisation

3. Be able to develop options for strategic planning for an organisation

4. Be able to construct a strategy plan for an organisation

5. Be able to examine factors affecting an organizational strategy plan

6. Be able to plan for the implementation of a strategy plan

Grading Opportunities Available:
Outcomes/
Grade Descriptors
P 1.1 P 1.2 P 1.3 P 2.1 P 2.2 P 2.3 P 3.1


Outcomes/
Grade Descriptors
P 3.2 P 3.3 P 4.1 P 4.2 P 4.3 P 5.1 P 5.2


Outcomes/
Grade Descriptors
P 5.3 P 5.4 P 6.1 P 6.2 P 6.3


COMMENTS:
P (PASS) Learner should able to demonstrate the ability to explain each outcome as per to
the Assessment information page of this assignment.




Assessor: Afzal Sayed Munna Signature: Date:


IV COMMENTS:


IV: Signature Date:

Strategic Planning Case Study

Dettol, the brand synonymous with protection from germs, had for long been voted as
Indias most trusted brand. In September 2008, the marketing team of Dettol was reviewing
the brands performance in its 75th year of existence to formulate a three-year plan.
Dettols growth trend had been slow but steady over the years and a number of initiatives
taken in the recent years had started yielding results. The brand started its journey in 1933
as antiseptic liquid, but over the years, it has been extended to a number of product
categories like toilet soaps, liquid hand wash, liquid body wash, shaving cream and plaster
strips. The growth trend in the last few years had been encouraging with shares showing an
accelerated upward growth in most categories, but the team felt share gain could be much
faster. The brand team decided to further build on the growth trajectory and set itself a
visionary target - that of doubling Dettols overall share in next three years in the combined
market of the product categories it is present in (Antiseptic Liquid, Bar soaps, Liquid Hand
wash, Body wash). The team knew that it had to address various challenges to achieve its
ambitious target viz. Consumers saw the need for germ kill only in specific situations,
resulting in irregular usage and seasonality. The brand had to fight in a competing
environment in which new variants and re-launches were used for driving growth, it was
critical to determine what & where should be the business thrust to optimize the marketing
spend and further accelerate the brand growth.
Scenario
You have been appointed as a Strategic Consultant who need to research information from
an organization of your choice and develop a full strategic review of the organization based
on your research. The review will include an assessment of the organisations external
environment, a review of its existing plans, consideration of strategic options, the
development of a strategic plan, an examination of core values and, finally, the


development of a schedule for implementation of the plan, including how it will be
monitored and evaluated.

Assignment Instructions

Students are requested to comply with the following instructions on handing in their
assignment work
Do Not Use bullet points and restrict the use of numberings
Work should be comprehensively referenced
Assignment should be submitted through Turnitin
Sources must be acknowledged fully by reference books, journals used and URL
visited
Include the Harvard Referencing System (guide is available on the college resources
portal)
All work should be word-processed, font size of 12 and font style of Times New
Roman. Subtitles of the assignment should be in the font size of 14.
Pages should be numbered in bottom right hand corner
Spell check the document and read thoroughly for grammatical errors
1.5-line spacing is preferable
Bibliography at the end of the assignment
All paragraphs should be aligned in justified mode







Statement of Authenticity:

I certify that the work submitted for this assignment in my own. Where the work of
others has been used to support my work of others has been used to support my work
then credit has been acknowledged.

Learners Signature: ---------------- Date: -------------



TASK 1
Explain the importance of the various external factors that impact your organisation and its
business. Analyse needs and expectation of stakeholders in the business. Use tools and
techniques such as SWOT and STEEP to help analyse the external environment and consider
what happens when significant changes occur in the external environment. Your answer
should include:

AC 1.1 Explain the importance of external factors affecting your organisation

AC 1.2 Analyse the needs and expectations of stakeholders of your organisation

AC 1.3 Analyse the major changes taking place in the external environment that will affect
strategy
Covers Learning Outcome 1 and Assessment Criteria: 1.1, 1.2 and 1.3
TASK 2
Critically review the existing business plans and strategies of your organization and design a
strategic plan for the organization. Your answer should include:

AC 2.1 Use appropriate tools to analyse the effects of current business plans

AC 2.2 Review the position of your organisation in its current market

AC 2.3 Evaluate the competitive strengths and weaknesses of your organisations current
business strategies

AC 3.1 Use modelling tools to develop strategic options for your organisation

AC 3.2 Develop a comparative understanding of activity from organisations in the market

AC 3.3 Create options to form the basis of future organisational strategy

Covers Learning Outcome 2 & 3 and Assessment Criteria 2.1 -3.3
TASK 3
Evaluating your strategic planning option (From Task 2) construct a complete strategic plan
for your organization and also examine the factors affecting the plan. Your answer should
include:


AC 4.1 Propose a suitable structure for a strategy plan that ensures appropriate
participation from all stakeholders of your organisation

AC 4.2 Develop criteria for reviewing potential options for a strategy plan

AC 4.3 Construct an agreed strategy plan that includes resource implications

AC 5.1 Compare core organisational values (ethical, cultural, environmental, social and
business) with the current business objectives of your organisation

AC 5.2 Develop appropriate vision and mission statements for your organisation

AC 5.3 Produce agreed future management objectives for your organisation

AC 5.4 Develop measures for evaluating a strategy plan

Covers Learning Outcome 4 & 5 and Assessment Criteria 4.1-5.4
TASK 4
Construct a schedule for implementing the strategy plan proposed on task 3 by
disseminating information to your stakeholders. Information should contain the plan
monitor and application process. Your answer should include:
AC 6.1 Develop a schedule for implementing a strategy plan in your organisation

AC 6.2 Create appropriate dissemination processes to gain commitment from stakeholders
in your organisation

AC 6.3 Design monitoring and evaluation systems for the implementation of a strategy plan
in your organisation


Covers Leaning Outcome 6 and Assessment Criteria 6.1, 6.2 & 6.3