3

75%
$10,000
$1,802
$1.00 KPI / Benchmark
CitizenNet Audience Planning and Purchasing Worksheet
Campaign Parameters
Frequency
Reach / Target
Total budget
Remaining Est Budget
CitizenNet Audience Planning and Purchasing Worksheet
*Expand Sections using the "+" above
Audience Cluster
Name
Audience Cluster
Type
Interests
Core Core
Entrepreneur
(magazine),
Entrepreneurship
Media Predicted Affinity
SUCCESS magazine,
Inc. Magazine
Personalities Predicted Affinity
Brendon Buchard,
Anthony Robbins, Zig
Ziglar, Robert Kiyosaki
Fashion Businesses Predicted Affinity
Diane Von Furstenberg,
Lean In, Nasty Gal
CitizenNet Audience Planning and Purchasing Worksheet
Audience Definition
Facebook's Audience Insights
*Expand Sections using the "+" above
Budgets
Summary
Work Financial CPM/Core CPM Score Cluster Budget
Office Type
Home Office,
Small Office
Net worth under
100,000; 100,000-
1,000,000
$3,578.40
Office Type
Home Office,
Small Office
Net worth under
100,000; 100,000-
1,000,000
112% 2.11 $1,216.35
Office Type
Home Office,
Small Office
Net worth under
100,000; 100,000-
1,000,000
112% 0.48 $1,216.35
Office Type
Home Office,
Small Office
Net worth under
100,000; 100,000-
1,000,000
127% 0.24 $2,187.00
CitizenNet Audience Planning and Purchasing Worksheet
Audience Definition
Facebook's Audience Insights Pricing
Audience Score
Peformance
Performance
Relative to
benchmark
Reach Frequency Headroom
$0.78 -22% 665,280 1.8 454,720
$0.83 -17% 302,940 2.7 37,060
$1.24 24% 336,600 3 3,400
$0.98 -2% 213,840 1.2 326,160
CitizenNet Audience Planning and Purchasing Worksheet
Actual Performance
Actual CPM
Projected
Budget
$1.49 $1,524.45
$2.86 $238.48
$1.27 $9.72
$3.60 $2,641.90
CitizenNet Audience Planning and Purchasing Worksheet
Actual Performance
Detail on Relevance Calculations

(18 - 17) / 17 = .0588 = 6%

Detail on Similarity Calculations

(50 - 62) / 62 = -.1935 = -19%

Detail on External Signal Calculations

On the Page Likes Tab from

Facebook's Audience Insights Tool for
the Core Audience, SUCCESS
Magazine has a Relevance score of 3.
Inc. Magazine is NOT LISTED on the
Report so it is assigned a Relevance
Score of 20
Averaging the Relevance Scores for
those 2 Interests delivers a Relevance
Score for the Cluster of 11.5

On the Page Likes Tab from

Facebook's Audience Insights Tool for
the Interest SUCCESS Magazine,
Entreprenuer Magazine (from the Core
Interest) has a Relevance score of 9.
Entreprenuership is NOT LISTED on
the Report as an Interest Category so it
is assigned a Relevance Score of 20
Detail on Relevance Calculations
Averaging the Relevance Scores for
those 2 Interests delivers a Relevance
Score for the Core with that Cluster - in
this case 14.5

On the Demographics Tab from

Facebook's Audience Insights Tool for
the Core Audience, we see that 17%
have a Management Job Title

On the Same Tab for the SUCCESS

Magazine Audience we see that 18%
have a Management Job Title
(18 - 17) / 17 = .0588 = 6%
Detail on Similarity Calculations

On the same Demographics Tab from

Facebook's Audience Insights Tool for
the Core Audience, we see that 62%
have a are Married.

On the Same Tab for the SUCCESS

Magazine Audience we see that 50%
are Married
(50 - 62) / 62 = -.1935 = -19%
Detail on External Signal Calculations
Detail on Relevance Calculations
Detail on Similarity Calculations
Detail on External Signal Calculations
Detail on Relevance Calculations
Detail on Similarity Calculations

Amazon's Recommendations for

Entreprenuer Magazine Include Inc.
Magazine (#1) and SUCCESS Magazine (#5).
Averaging 1 and 5 = 3
Detail on External Signal Calculations