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POLY STAINLESS
CONN
Since 1948
A
N
D
CO., L.L.C.
Shrikant Kulkarni (left), general manager,
automotive OEM coatings solutions, BASF,
received the Best Supplier Award from the
hands of the senior official at Tata Motors
in New Delhi, India.
p10-19:p. 10-11 fresh paint june 9/24/10 10:49 AM Page 15
mobile company, awarded BASF
with the Best Supplier Award for its
performance in the paints category
for the year 2008-2009, considering
parameters such as quality, cost,
delivery and development. Ma -
hindra, leader in the utility vehicle
(UV) segment in India, honored
BASF with the Best Performance
Award in Value Addition and Value
Engineering category for the year
2009-2010. Today, BASF is one of the
top three players in the thriving
automotive coatings industry in
India, supplying all major automo-
tive and motorcycle companies.
VALSPAR CLOSES $142
MILLION DEAL FOR WATTYL
Valspar closed its $142 million
acquisition of Australian paint man-
ufacturer Wattyl Ltd. Valspar
announced the deal in June as part
of a broader expansion in the Asia-
Pacific region. Wattyl, which brought
in revenue of about $380 million last
year, distributes paint through home
improvement and hardware outlets
as well as a network of 140 company-
owned stores.
ASTM APPROVES STANDARD
FOR ZIRCONIUM TREATMENT
Zirconium is used as an anti-corro-
sive finishing/surface treatment on
metal substrates. If the coating of
zirconium is too thin, then the
sought-for metal property will not be
achieved. Similarly, applying too
thick a coat means that treatment
material is wasted and so is money.
Therefore, ASTM International
Committee D01 on Paint and
Related Coatings, Materials and
Applications has developed a new
standard, ASTM D7639, Test Method
for Determination of Zirconium
Treatment Weight or Thickness on
Metal Substrates by X-Ray
Fluorescence, to assist in the produc-
tion of fit-for-purpose and cost-effec-
tive parts. According to Christelle
Petiot, XRF coatings product manag-
er, Oxford Instruments Analytical,
U.K., This standard will be used to
measure the zirconium treatment
weight or thickness applied to metal
substrates, either along the process
line, or in the quality control lab. In
both cases X-ray fluorescence instru-
ments are used; handheld XRF
instruments are typically used along
the process line for rapid quality
control with no sample preparation,
and benchtop XRF instruments are
used in the quality control lab. The
XRF instruments are used to provide
qualitative and quantitative data
about the metals. ASTM D7639
shows users the performance (preci-
sion) that can be achieved by follow-
ing its simple procedure and using
the instrumentation defined in the
method. The next step for
Committee D01 and its Sub -
committee D01.53 on Coil Coated
Metal is to develop methods for
other treatments such as chromium
and titanium. The committee wel-
comes participation from all inter-
ested parties, particularly coil coater
professionals.
Fresh Paint
16 OCTOBER 2010 WWW.COATINGS WORLD.COM
AkzoNobel, Walmart Form
Partnership in the U.S.
AkzoNobel has been selected by Walmart to be the primary paint sup-
plier for the retailers U.S. stores. The company will develop and manu-
facture a portfolio of interior and exterior paints for more than 3,500
Walmart stores nationwide. This agreement builds on the existing rela-
tionship with Walmart, the worlds largest retailer, for paints in Puerto
Rico and Canada, and with Liquid Nails adhesives in the U.S.
This is an excellent opportunity for us to work with Walmart and
offer their customers an exciting new in-store program, said Tex
Gunning, the AkzoNobel board member re sponsible for decorative
paints. This is a landmark deal
which will significantly boost our
market share in the U.S. and con-
tribute to further enhancing the
value of our Glidden brand there.
Walmart will begin the transition
to AkzoNobel early next year.
AkzoNobel Decorative Paints in the
Americas (Canada, US and Latin
America) currently employs around
7,200 people and generates revenue
of close to 1.5 billion. It operates
eight paint manufacturing and dis-
tribution sites in the U.S. and a
global research and development
center in Strongsville. The portfolio
consists of architectural coatings
and wood care products, as well as
adhesives and caulks.
p10-19:p. 10-11 fresh paint june 9/24/10 10:49 AM Page 16
PPG TO HELP INAUGURATE GREATER
PHILADELPHIA INNOVATION CLUSTER
PPG participated in a ceremony Sept. 27
that celebrated the awarding of $129
million in federal funds to create the
Greater Philadelphia Innovation Cluster
(GPIC), a five-year initiative designed to
improve the energy efficiency of build-
ings in the U.S. PPG is one of five indus-
try partners in the project, which
includes 11 academic institutions, two
U.S. Department of Energy (DOE) labo-
ratories, and several regional economic
development agencies and community
colleges. PPG will offer expertise in a
host of energy-efficient building tech-
nologies for both new construction and
retrofit applications with a focus on inno-
vations for the building envelope. The
funds, which were awarded to a consor-
tium organized by Penn State Un -
iversity, will create an Energy In -
novation Hub at the Philadelphia Navy
Yard, a 1,200-acre waterfront business
development that includes 80 compa-
nies, 7,500 employees and 5.5 million
square feet of building space. Because
the Philadelphia Navy Yard operates its
own utility infrastructure, including an
independent electric grid, it is considered
an ideal site for testing the real-world
impact of new energy-related technolo-
gies and policies. The award ceremony,
which took place at the Philadelphia
Navy Yard, included remarks from U.S.
Energy Secretary Steven Chu,
Pennsylvania Gov. Edward Rendell,
Philadelphia Mayor Michael Nutting
and U.S. Rep. Bob Brady. Other members
of the GPIC are Bayer MaterialScience,
Ben Franklin Technology Partners of
Southeast Pennsylvania, Carnegie
Mellon University, Collegiate Con -
sortium, Delaware Valley Industrial
Resource Center, Drexel University, IBM
Corp., Lawrence Livermore National
Laboratory, Morgan State University,
New Jersey Institute of Technology,
Philadelphia Industrial Development
Corporation, Princeton University,
Purdue University, Rutgers University,
Turner Construction, United Tech -
nologies Corp., University of
Pennsylvania, University of Pittsburgh,
Virginia Tech and Wharton Small
Business Development Center. To learn
more, visit www.navyyard.org.
AKZONOBEL AND FOREST
STEWARDSHIP COUNCIL AGREE
LANDMARK PARTNERSHIP
AkzoNobel has underlined the im -
portance of wood stewardship to its
Fresh Paint
WWW.COATINGS WORLD.COM OCTOBER 2010 17
Successful Strategies for Decision-Makers
CHEMARK
230 N.Bennett St., Ste. 3 Southern Pines, NC 28387
910-692-2492 E-mail: phillips@chemarkconsulting.net
Web Site: chemarkconsulting.net
Partner Offices: Dorking, ENG Research Triangle Park, N Detroit, MI
Core Competencies
Value Implications for CLIENTS
Value Systems Analysis
Customer Relationship
Management
Market Integrity Assessment
Position, Growth,
Competitive, Image Analysis
New Business Development
Market Research
Strategy Business Assessment
&Planning
Chemark Consulting Group is
a 30-year-old management
consulting firm that
concentrates on tactical &
strategic activities surrounding
all industries pertaining to coat-
ings, adhesives, sealants,
resins, polymers and additives.
Since 1975, its global clients
include product formulators,
raw materials and application
equipment suppliers and
end-users.
THE
CHEMARK
CONSULTING
GROUP
COATINGS
ADHESIVES
SEALANTS
&
SPECIALTY
CHEMICALS
p10-19:p. 10-11 fresh paint june 9/24/10 10:49 AM Page 17
sustainability agenda by signing a landmark agreement
with the Forest Stewardship Council (FSC). The agree-
ment makes AkzoNobel the FSCs first global partner
outside of products that are FSC certified. Both parties
will now cooperate to increase understanding of the orga-
nizations work in promoting responsible forest manage-
ment, and to boost awareness of FSC certification being
a label for wood and paper from well-managed forests.
Under the terms of the agreement, the company and
most notably its woodcare brandsCuprinol, Pinotex,
Xyladecor, CetaBever, Sparlack, Flood and Sadolinwill
now work closely with the FSC to promote forest stew-
ardship and drive demand for responsible products. The
agreement includes setting up a global partnership fund
with the FSC to support agreed social policy projects;
educating customers about the FSC and its objectives;
and helping to drive demand for FSC certified products.
A new partnership logo has also been developed which
will be used extensively on all branded material, includ-
ing packaging.
DUPONT HOSTS COLOR TREND SHOW 2010 IN JAPAN
DuPont Shinto Automotive Systems (DSAS), part of the
DuPont Performance Coatings (DPC) business, recently
introduced the latest global color trends in the DuPont
Global Color Trend Show 2010. The event was hosted in
the DuPont K.K Japan office in Tokyo and at customers
offices in Nagoya, Japan. The color trend show attracted
68 representatives from the countrys four leading auto-
motive manufacturers and focused on automotive color
trends that were based on: colors for cars produced in
Europe, the U.S. and in Asia Pacific (AP) in 2009; colors
for cars exhibited in motor shows held in Geneva,
Switzerland; Beijing, China; and Tokyo, Japan; and the
latest paint technology.
BASF AND SPEC MIX COMBINE FORCES
OFFERING HIGH PERFORMANCE SYSTEMS
The Wall Systems business of BASF Corporation and
SPEC MIX, Inc., specializing in factory preblended con-
struction products and silo material delivery systems,
have formed a joint marketing agreement. The program
enables contractors to combine the advantages of BASFs
stucco finishes, water-resistive barriers, reinforcing base
coats and PermaLath 1000 fiberglass lath with comput-
er-batched SPEC MIX Fiber Base Coat (FBC) stucco in
systems that are covered by a single source warranty.
SPEC MIX Fiber Base Coat stucco (FBC) is an ICC code
approved, dry, preblended cement stucco basecoat that is
engineered with proprietary admixtures and fibers that
reduce shrinkage and checking. Produced at more than
Fresh Paint
18 OCTOBER 2010 WWW.COATINGS WORLD.COM
MINEX is
a registered
trademarks.
All rights reserved.
20
Best Under
the Sun
With exceptional tint retention, chalk resistance
and photochemical stability, MINEX
additions
can enhance the color and extend the service
life of aqueous and solvent based architectural
paint. Forty years of real time exterior
exposure tests verify MINEX is the best
functional filler under the sun.