Artspace Dashboard - KPI

3/17/2014 - 3/23/2014
Financial Metrics

Gross Sales
Transactions
Average Order Size
Median Order Size
Average Price of Artworks Sold
Most Expensive Item Sold
Least Expensive Item Sold
Gross Margin %

This Week
$ 60,157.10
27
$ 2,228.04
$
855.00
$ 1,689.33
$ 20,000.00
$
28.00
27.68%

Last Week
$ 55,749.50
36
$ 1,548.60
$
925.00
$ 1,263.58
$ 6,300.00
$
28.00
26.23%

% diff
7.91%
-25.00%
43.87%
-7.57%
33.69%
217.46%
0.00%
5.52%

% of Sales from Institution

% of Sales from Galleries
% of Sales from Artist Direct
$ of Sales from Institution
$ of Sales from Galleries
$ of Sales from Artist Direct

40.28%
46.58%
35.39%
42.95%
24.32%
10.47%
$ 11,278.10 $ 25,191.50
$ 9,909.00 $ 23,227.00
$ 6,810.00 $ 5,665.00

-55.23%
-57.34%
20.21%

*Gross Sales = Total Paid by Customer less Tax

$
$
$
$
$
$

MTD
195,420.50
111
1,760.55
750.00
1,334.39
20,000.00
28.00

$
$
$
$
$
$

LY MTD
159,491.30
83
1,921.58
600.00
1,071.71
20,000.00
5.00

% diff
22.53%
33.73%
-8.38%
25.00%
24.51%
0.00%
460.00%

$
$
$
$
$
$

YTD
576,952.40
357
1,616.11
600.00
1,198.52
34,000.00
10.00

$
$
$
$
$
$

LY YTD
475,609.11
352
1,351.16
425.00
903.22
20,000.00
5.00

% diff Monthly Forecast % of Goal

Notes
21.31% $
411,643.20
47.47% We are currrently 23 days, or 74% into the month
1.42%
267
41.57%
19.61%
41.18%
32.69%
70.00%
100.00%

An addition $31,985 in sales came from auctions (C2C and Friends)

Artspace Dashboard - KPI

3/17/2014 - 3/23/2014
Financial Metrics
This Week

Last Week

% diff

MTD

LY MTD

% diff

YTD

LY YTD

% diff

Monthly Forecast % of Goal

Notes

Artspace Dashboard - KPI

3/17/2014 - 3/23/2014
Financial Metrics
This Week

Last Week

% diff

MTD

LY MTD

% diff

YTD

LY YTD

% diff

Monthly Forecast % of Goal

Notes

Artspace Dashboard - KPI

3/17/2014 - 3/23/2014
Financial Metrics
This Week

Last Week

% diff

MTD

LY MTD

% diff

YTD

LY YTD

% diff

Monthly Forecast % of Goal

Notes

Artspace Dashboard - KPI

3/17/2014 - 3/23/2014
Financial Metrics
This Week

Last Week

% diff

60412.76229 #DIV/0!

MTD

20028

LY MTD

% diff

#DIV/0!

YTD

34010

LY YTD

% diff

#DIV/0!

Monthly Forecast % of Goal

Notes

Artspace Dashboard - KPI

3/17/2014 - 3/23/2014
Conversion/Visitor/Member Metrics
This Week
Total
Total Visits
Unique Visitors
Total Visits - Start Cart Page
Uniques - Start Cart Page
Total Visits - Checkout Page
Uniques - Checkout Page
Total Offsite Conversion
% Offsite Converstion
Total Onsite Conversions
Cart Conversion Rate (%)
Site Conversion Rate (%)
Total Overall Converstion Rate (%)
Repeat Purchase Rate (%)
Email
Total Visits - Email
Total Onsite Conversions - Email
Email Conversion Rate (%)
Total Emails Sent
Total Emails Opened
Open Rate (%)

Last Week

% diff

MTD

YTD

48,002
34,180
253
151
38
26
3
11.11%
24
9.49%
0.05%
0.06%
37.04%

48,552
35,045
211
137
36
27
6
16.67%
30
14.22%
0.06%
0.07%
25.00%

-1.13%
-2.47%
19.91%
10.22%
5.56%
-3.70%
-50.00%
-33.33%
-20.00%
-33.28%
-19.08%
-24.14%
48.15%

168,158
103,969
810
497
124
98
23
20.72%
88
10.86%
0.05%
0.07%
25.23%

694,735
426,478
4,570
2,337
563
387
49
13.73%
308
6.74%
0.04%
0.05%
25.77%

17,584
10
0.06%
899,859
142,899
15.88%

17,741
11
0.06%
893,470
145,788
16.32%

-0.88%
-9.09%
-8.28%
0.72%
-1.98%
-2.68%

61,725
33
0.05%
2,988,004
490,825
16.43%

227,423
113
0.05%
11,118,784
1,866,374
16.79%

Monthly Forecast

321,793
235,982

0.08%

% of Goal - B/W

Notes

52.26% We are currrently 23 days, or 74% into the month

44.06%

-1 bp

Artspace Dashboard - KPI

3/17/2014 - 3/23/2014
Conversion/Visitor/Member Metrics
This Week
Email List Growth
Total members (ending)
Total Valid
New members
Unsubscribers (New)
Unsubscribers (Brought Over)
Hardbounces
Churn rate

Last Week

% diff

MTD

YTD

244,590
150,072
352
552

244,256
150,449
380
419

0.14%
-0.25%
-7.37%
31.74%

244,590
150,072
1,249
1,427

88
0.37%

201
0.28%

-56.22%
32.07%

715
0.95%

244,590
150,072
6,141
6,075
1,815
4.05%

9.56%
27.56%
12.59%
36.54%
13.75%

-4.13%
-0.10%
-1.48%
0.25%
3.77%

9.81%
25.78%
12.63%
36.71%
15.08%

9.93%
22.30%
27.95%
32.74%
7.08%

10.00%
30.00%
6.67%
36.67%
16.67%

150.00%
-58.33%
150.00%
13.64%
-75.00%

20.45%
25.00%
13.64%
37.50%
3.41%

20.78%
22.73%
11.04%
36.69%
8.77%

By Channel
Total Visits by Channel as % of Total
Direct
9.16%
SEO
27.53%
SEM
12.41%
Email
36.63%
Misc
14.27%
Total Onsite Conversions by Channel as % of Total
Direct
25.00%
SEO
12.50%
SEM
16.67%
Email
41.67%
Misc
4.17%
Conversion Rate

Monthly Forecast

% of Goal - B/W

Notes

Artspace Dashboard - KPI

3/17/2014 - 3/23/2014
Conversion/Visitor/Member Metrics

Direct
SEO
SEM
Email
Misc

This Week
0.14%
0.02%
0.07%
0.06%
0.01%

Last Week
0.06%
0.07%
0.03%
0.06%
0.07%

% diff
111.00%
-66.25%
105.34%
-8.28%
-80.51%

MTD
0.11%
0.05%
0.06%
0.05%
0.01%

7.07

6.99

1.14%

6.95

75

72

4.17%

YTD
Monthly Forecast
0.09%
0.05%
0.02%
0.05%
0.05%

Marketing Costs
Total Marketing Costs
Site Performance
Average Page Load Time (seconds)
Published Works
Total number of works published

7.22

% of Goal - B/W

Notes

Marketing costs to be shown on a monthly basis