The Third International Conference on E-

Technologies and Business on the Web

(EBW2015)
M!C" 2#-2$% 2015 & E'( Manage)ent 'chool
*aris% +rance

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0ou are invited to participate in The Third International Conference on E-Technologies and
Business on the Web (EBW2015) that will be held at the E'( Manage)ent 'chool% *aris%
+rance on March 2#-2$% 20151 "his year2 the con#erence #ocuses on Interdisciplinary con#erence
on digital business and consumer behavior1
3ew technologies have revolutioni%ed our daily world2 as well as the commercial or mar!et
relations1 In connection with this change2 patterns o# consumption and purchasing have changed
radically4 companies should review their digital strategy and management o# in#ormation systems
in order to integrate this new channel o# communication 5by deploying multichannel strategies2
S($2 a##iliation2 search mar!eting2 viral mar!eting and e6CR.71 "he business model must at the
same time evolve to ta!e into account not only social networ!s 58aceboo!2 "witter 97 and mobile
devices interconnected via the cloud 5Smartphone2 "ablets 97 but also issues o# the legal
dimension 5privacy2 digital #ootprints2 security2 privacy7 as well as new #inancial structures 5crowd
#unding2 etc171
Social .edia 5S.7 and digital mar!eting have radically trans#ormed and revolutioni%ed the way
consumers interact2 communicate2 and even consume nowadays 5Aral et al1 )*+/71 .any
plat#orms 5such as 8aceboo!2 0ou"ube2 Google:2 Instagram2 Pinterest2 etc7 have emerged and
impacted the relationship between consumers and brands 5aplan and Haenlein2 )*+*71 As S.
and mobile are e;ploding in popularity2 companies are challenged to deal with this phenomenon
and are trying to e;tract value #rom it1 How can we measure the R$I o# a digital strategy< How
can we enhance the CR. by using social media< &hat are the ne;t business models on these
plat#orms< 5Ho##man and 8odor2 )*+*= Proul; et al12 )*+)71 .any >uestions that highlight many
study #ields that we still need to cover1
In addition2 the themes o# digital and consumer behavior have been the source o# an increasing
number o# researches1 Beyond the large amount o# research2the popularity o# this area is
re#lected2 among other things2 by the establishment o# scienti#ic and management con#erences on
issues such as consumers? perception o# e6commerce 5Anderson et al12 )*+*72 online
customi%ation 5@ing and Aewis2 )*++72 online social networ!s 5&ilco; and Stephen2 )*+/72 multi6
channel strategies 5Bhang and &edel2 )**C72 e6shopping e;perience 5Badot and Aemoine2 )*+/72
brand?s online e;periences 5.organ "homas and Deloutsou2 )*+/7 and online brand communities
5Bhouet al12 )*+/= Stephen et al12 )*+*171 (mpirical researches have gradually produced
signi#icant results #or pro#essionals and allow them to develop new digital strategies1 Despite
these results2this #ield o# digital business and consumer behavior allows additional conceptual
and empirical research1 Hence the obEective o# this international con#erence is the continuation o#
this wor!1
The conference welcomes papers on the following (but not limited to) research topics:
The Latest Trends in Web Services Applications of E-Commerce Service
Barriers to E-Business Adoption Business Technology Intelligence
Business-riented E-Commerce Co-!roduction in E-Commerce Service
Collaborative Commerce Computational Intelligence
Confidentiality !rotection Consumer Electronics
Consumer-riented E-Commerce Critical Computing and Storage
Cryptography for Enabling E-Commerce Cryptography for enabling E-Commerce
Customer "elationship #anagement $ata mining and Business Intelligence
$igital $ata #ining $igital Economy
$igital Enterprises $igital Innovation #anagement
$igital Libraries $igital #anagement !roducts
$igital Economics% and $igital Content $istributed and !arallel Applications
E-Business E-Business Applications and Soft&are
E-Commerce Strategy Implementation E-Commerce in $eveloping Countries
E-Communities E-Learning
E-commerce business models E-commerce !ayment Systems
E-commerce Technology Adoption E-commerce% E-Business Strategies
E-tailing and #ulti-Channel selling E$I and the Internet
Economics Issues of E-Commerce Evolution of E-Commerce
'uture $evelopment of E-Business IT #anagement
Internet !ayment Systems #-commerce and !ervasive Computing
#obile Commerce !ractices and Cases in E-Commerce
!roduction of (no&ledge Economy Semantic Web% ntologies
Sensor )et&or*s and Social Sensing Trust or Security for E-Commerce
Web Applications Web Advertising and Web !ublishing
+#L-Based Languages
All the registered papers will be published in '.IWC .igital /ibrar0 and in the proceedings o#
the con#erence1 All the submitted papers will be reviewed by a minimum o# two reviewers1 "he
published proceedings will be inde;ed by at least #ive or more o# the #ollowing4 .B/*% EI%
I2'*EC% !esearch Bible% 'cirus% Microsoft cade)ic !esearch% !esearch(ate% and
(oogle 'cholar .atabases1 In addition2 // registered papers will be published in one o# the
#ollowing special issues provided that the author do maEor improvements and e;tension within the
time #rame that will be set by the con#erence and hisFher paper is approved by the chie# editor4
International @ournal o# 3ew Computer Architectures and their Applications 5I@3CAA7
International @ournal o# Digital In#ormation and &ireless Communications 5I@DI&C7
International @ournal o# Cyber6Security and Digital 8orensics 5I@CSD87
"he International @ournal o# (6Aearning and (ducational "echnologies in the Digital .edia 5I@(("D.7