Motocross Magazine 2013

01 2013 TRANSWORLD MOTOCROSS MEDIA PORTFOLIO
2013
MEDIA PORTFOLIO
CONTENTS & CONTACTS
TRANSWORLD MOTOCROSS
PUBLISHER
Don Wilson
(619) 977-7143
don.wilson@transworld.net
SALES
MANAGER
Forrest Hayashi
(562) 682-6515
forrest.hayashi@transworld.net
ACCOUNT
REPRESENTATIVE
Dominic Gaytan
(760) 889-6049
dominic.gaytan@transworld.net
CONTACT
WESTERN
AD DIRECTOR
Durkin Guthrie
(310) 227-8949
durkin.guthrie@transworld.net
EASTERN
AD DIRECTOR
Larry Menkes
(212) 779-5421
larry.menkes@transworld.net
EASTERN
AD MANAGER
Craig Golaszewski
(212) 779-5582
craig.golaszewski@transworld.net
ACCOUNT
REPRESENTATIVE
John Simanovich
(310) 977-8752
john.simanovich@transworld.net
PG/03
BRAND
OVERVIEW
PG/04
EDITORS LETTER
PG/05
OUR AUDIENCE
PG/07
PRINT
PG/011
ONLINE
STATISTICS
PG/012
ONLINE
OPPORTUNITIES
PG/020
DATABASE
MARKETING
PG/022
EVENTS
CONTENTS
PG/024
FEATURE
FILMS
PG/025
TABLET
PG/026
MOBILE
PG/028
CREATIVE
SERVICES
In April of 2000, I sat down with two of my new co-workers
and we began to draft the formula for what was to become
TransWorld Motocross Magazine. Our strategy was simple:
produce a complete motocross magazine that had something
for everyone. Race coverage, rider profles, freestyle coverage,
bike and equipment tests, and the best photography and
graphic design in the industryit sounds easy, right? Though Id
like to say that yes, it was indeed to create what we envisioned,
the reality is that it took a lot of hard work, and required many
late nights at the offce. In the end, the product that we put
together was very well received by the motocross industry. So
well received, in fact, that by our second year of publication, we
offcially became the worlds best-selling motocross magazine,
and had the ABC audit to prove it.
A lot has changed since we launched the magazine 12 years
ago. Staff members have come and gone, the magazine has
gone through three or four complete redesign overhauls, and
most of all, technology has forever changed the way we do
our jobs. Now instead of focusing solely on producing the best
magazine in the sport as we did in the early years, we now
have to also produce the best online web site, create a yearly
DVD movie, and run the most up-to-date Twitter and Facebook
social networking feeds. Sure, its a lot more work than it used
to be, but thankfully, we also have the hardest-working and
most dedicated staff. In a conversation with all-time great
Jeremy McGrath the other day, the King of Supercross told me,
The thing about TransWorld Motocross, is that you can tell
that everyone who works there has a passion for the sport. And
thats important, because motocross is a big part of your life if
you ride or race. Thats why we call it our sport.
Complete. Comprehensive. Competitive. Credible. From start to
fnish, TransWorld Motocross is the number-one media property
in the world. In print, or on the World Wide Web, we lead the
way.
- Donn Maeda
Editor In Chief
SWAP
EDITORS
LETTER
Mont hl y Pr i nt Ci r c ul at i on:
103, 011
Subs c r i pt i ons : 8 8, 8 0 8
News s t and: 12, 203
Tot al Pai d & Ver i f i ed: 101, 011
MALE
READE RSHI P
%
95
ME DI AN
AGE
36
6
12- 17
YEARS
%
16
18- 24
YEARS
%
22
25- 3 4
YEARS
%
TOTAL
READE RSHI P
679,873
OUR
AUDIENCE
Tot al Annual
Br and Audi enc e:
1 5 , 4 2 0 , 0 0 0
56
35+
YEARS
%
AUDIENCE
AUDIENCE
PROFILE
Website - 360K
Facebook - 554K
.TV - 75K
Instagram - 23K
Magazine - 101K iPad/Tablet - 1K
Twitter - 45K
E-newsletter - 39K
Sponsored Newsletter - 42K
Mobile Website - 45K
Monthly Audience
1,285,000
AUDIENCE
AUDIENCE
METRICS
ISSUE DATE CONTENT
COMMIT
DATE
MATERIALS
DUE
ON SALE
139 JAN Rider of the Year, Four-Stroke Shootouts, Products of Year 10/25/12 11/2/12 12/18/12
140 FEB Supercross Preview 11/22/12 11/30/12 1/22/13
141 MAR Supercross Kickoff, Anaheim I 12/27/12 1/4/13 2/19/13
142 APR Rookie Profiles 1/24/13 2/1/13 3/19/13
143 MAY Works bikes, West Coast SX 2/21/13 3/1/13 4/16/13
144 JUN Japanese Spy Photos, Outdoor Preview 3/28/13 4/5/13 5/21/13
145 JUL SX Wrap-Up 4/25/13 5/3/13 6/18/13
146 AUG Inside the Motocross Championship 5/23/13 5/31/13 7/16/13
147 SEP Riding Tips 6/27/13 7/5/13 8/20/13
148 OCT First Look at 2014 Models 7/25/13 8/2/13 9/17/13
149 NOV Buyers Guide (3 MONTHS NEWSSTAND!) 8/22/13 8/30/13 10/15/13
150 DEC Holiday Gift Guide / Nationals Wrap Up / TransWorld SLAM 9/26/13 10/4/13 11/19/13
151 JAN Rider of the Year, Four-Stroke Shootouts, Products of Year 10/24/13 11/1/13 12/17/13
2013 Editorial Calendar
PRINT
2013
EDITORIAL CALENDAR
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SPACE WIDTH HEIGHT
Spread Trim 15-3/4 10-1/2
Spread Bleed 16 10-3/4
Spread Live Area / Non-bleed 15-1/4 10
Full Page Trim 7-7/8 10-1/2
Full Page Bleed 8-1/8 10-3/4
Full Page Live Area / Non-bleed 7-3/8 10
2/3 Vertical (non-bleed) 4-1/2 9-3/4
1/2 Horizontal (non-bleed) 6-7/8 4-3/4
1/3 Vertical (non-bleed) 2-1/8 9-3/4
MOTO MALL
1/4 Page (non-bleed) 3-1/2 4-3/4
1/6 Vertical 2-1/8 4-3/4
1/6 Horizontal 4-1/2 2-1/4
3 2-1/8 3
2 2-1/8 2
1 2-1/8 1
Advertising & Mechanical Guidelines:
Please visit www.transworldmediakit.com
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MONTHLY PRINT CIRCULATION
*
Total Paid & Verified: 101,011
Newsstand: 12,203
Subscriptions: 88,808
Readers Per Copy: 6.6
Total Readership: 679,873

*
ABC Publishers Statement 6.12
Ship all ad materials to:
ATTN: Jason Jopling
TransWorld Motocross
2052 Corte Del Nogal Suite B
Carlsbad, CA 92011
760.707.1952
Digital:http://adportal.bonniercorp.com
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Agency -15%
Multiple Page Discounts
Spread 5%
3-4 Pages 8%
5-6 Pages 10%
7-8+ Pages 12%
Network
First Title 4%
Additional Titles 1%
7-8+ Pages
PRINT
2013
EDITORIAL CALENDAR
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TRANSWORLD MOTOCROSS IS THE
LEADER IN TOTAL PAID CIRCULATION
TransWorld Motocross
100,011 - Total Paid Circ.*
Motocross Action
49,548 - Total Paid Circ**
Racer X
60,107 - Total Paid Circ**
48%
23%
29%
*ABC Publishers Statement 6.12 **US Postal Statement 2012 - 12 Month AVG
4
/
C

R
A
T
E
S
1X 4X 8X 12X
Full Page $5,969 $5,392 $4,772 $4,148
2/3 Page $4,715 $4,258 $3,770 $3,276
1/2 Page $4,174 $3,775 $3,339 $2,903
1/3 Page $2,987 $2,699 $2,389 $2,074
Cover (inside front) $8,022 $7,240 $6,395 $5,565
Cover (inside back) $7,429 $6,704 $5,927 $5,187
Cover (back) $8,216 $7,408 $6,557 $5,702
MOTO MALL
1/4 Page $1,181 $840
1/6 Page $683 $525
3 $400 $340
2 $315 $250
1 $200 $175
85% OF OUR READERS
HAVE VISITED A COMPANYS WEBSITE AFTER SEEING
AN AD IN TWMX
Source: 2011 Reader Survey
59% OF OUR READERS
HAVE MADE A PURCHASE IN THE PAST 12 MONTHS AS A
RESULT OF SEEING AN AD IN TWMX
94% OF SUBSCRIBERS
TO TRANSWORLD MOTOCROSS PLAN ON RENEWING
THEIR SUBSCRIPTION
PRINT
CIRCULATION
COMPARISON
BUYERS GUIDE
NOVEMBER ISSUE
HOLIDAY GIFT GUIDE
DECEMBER ISSUE
3
MONTH
NEWSSTAND
PRINT
SPECIAL
ISSUE
SOCIAL NETWORKING PROPERTIES
Facebook: 554,000
facebook.com/TransWorldMoto
Twitter: 45,000
@twmxdotcom
Instagram: 23,000
twmxdotcom
AVERAGE MONTHLY TRAFFIC *
TWMX.com
Page Views: 3,620,609
Unique Visitors: 360,940
Homepage Views: 862,036
Photo Views: 538,882
Video Views: 477,701
Time On Site: 7 min. 26 sec.
* October 2011 - October 2012
ONLINE
ONLINE
STATISTICS
728X90 ROS DISPLAY UNITS
Positioned at the top of every page
Rich media opportunities exist
Positioned in the upper right column of the homepage adjacent to the editorial marquee
Positioned in the right column of all interior pages adjacent to editorial content
Positioned in the right column of every page
Limited availability
VIDEO PRE / POST ROLL
15 second maximum pre-roll
30 second maximum post-roll
728x90 ROS DISPLAY UNIT
300x250
ROS
DISPLAY UNIT
300x600
TOWER
DISPLAY UNIT
ONLINE
STANDARD MEDIA
DISPLAY ADVERTISING
TAKEOVER TWMX.COMS HOMEPAGE!
Make a dramatic impact and engrave your message into the minds of our users with a homepage takeover
Available in weekly increments. Pricing varies. Contact your rep for more details
WEEKLY HOMEPAGE BRAND BLOCKS INCLUDE
1.) Fixed 728x90 positioned at the top of the homepage
2.) Fixed 300x250 placed in the right column
3.) Homepage background wallpaper for the frst three (3) days
ONLINE
WEEKLY HOMEPAGE
BRAND BLOCKS
1
2 3 3
HOMEPAGE TOWER DISPLAY UNIT
Positioned in the right column adjacent to editorial feature well
Limited availability, only twenty (20) advertisers per month
EDITORIAL TOWER DISPLAY UNIT
Positioned in the right column adjacent to editorial content on all interior pages
Limited availability, only twenty (20) advertisers per month
300x600
INTERIOR
TOWER
DISPLAY UNIT
ONLINE
TOWER
DISPLAY UNITS
300x600
HOMEPAGE
TOWER
DISPLAY UNIT
HOMEPAGE MEGA DISPLAY AD
The Mega Ad is a high-impact unit that lives above the navigation bar on the TWMX.com homepage
The unit expands on mouse over forcing editorial content downward revealing your message
Rich media opportunities exist within this ad unit
Limited availability, restricted to fve (5) advertisers per month
Offered in monthly increments
ONLINE
MEGA AD
DISPLAY UNIT
1 2
BACKGROUND WALLPAPERS
Re-skin TWMX.com with your brands message
Exclusive to your brand throughout campaign duration
These background wallpapers are clickable to your desired URL
ONLINE
BACKGROUND
WALLPAPERS
TAKE OWNERSHIP OF AN EDITORIAL FEATURE ON TWMX.COM AND
ORGANICALLY INTEGRATE YOUR BRAND INTO THE EDITORIAL
CONTENT OF TRANSWORLD MOTOCROSS.
HOMEPAGE INTEGRATION
1.) Brand logo integrated into editorial franchise marquee image
ONLINE FEATURE INTEGRATION
2.) Fixed 728x90 display unit located above sponsored editorial section
3.) Fixed 300x600 tower display unit positioned in the right column
4.) Custom branded background wallpaper, clickable
5.) Custom branded tag page where all sponsored content lives
*Additional custom opportunities available, ask your rep for details.
1
3
2
4 4
5
ONLINE
EDITORIAL
FRANCHISE SPONSORSHIP
DAILY MOTION
Total Views: 2,074,916
http://www.dailymotion.com/Transworld

YOUTUBE
Total Views: 8,462,037
Subscribers: 20,394
http://www.youtube.com/transworld
http://www.youtube.com/TWMXcom

5MIN MEDIA
Total Views: 40,000
http://www.5min.com/TransWorld%20Motocross

META CAFE
Total Views: 220,000

ITUNES
Video Downloads: 10,000
Syndication Channels
ONLINE
CONTENT
SYNDICATION
EXCLUSIVE SPONSORSHIP OF TRANSWORLDS ON-DEMAND VIDEO PLATFORM
100% SOV throughout campaign time frame
Simple layout with the video player dominating the center of the pages
Two ad units on each page, reducing clutter and increasing the
effectiveness of the units
Powered by branding in the top right corner of the video player
15 second video pre-roll per daily unique visitor
ONLINE TRANSWORLD.TV
TransWorld.TV is the ultimate online
on-demand video platform that offers
compelling and relevant selections of
action sports clips, trailers, webisodes,
and live webcasts through a single website
viewable across multiple screens including
mobile devices, personal computers,
e-readers, and traditional television
screens. The TransWorld.TV platform
provides a unique way for advertisers to
connect with our audiences most prized
interests, viewing videos of their favorite
athletes putting it on the line and blowing
minds.
E-NEWSLETTER OVERVIEW
TransWorld Motocross e-mail marketing is a cost effective way to deliver your brands
message directly to your target consumers inbox. Our e-mail marketing programs
offer immediate, highly measurable results, and deliver a high return on investment.
The TransWorld Motocross e-newsletter is sent twice a month to a 100% opt-in, highly
engaged audience. These e-newsletters are an effective way to reach the motocross
enthusiast and consumer.
The open and click-through rates of these e-mail programs consistently exceed
benchmark performance standards. Combine these e-mail marketing programs with
your print and online advertising to drive consumer engagement, boost website traffc,
and increase conversions and sales.
LIST SIZE INFORMATION
Editorial e-newsletter: 39,000 opt-in subscribers
E-MAIL PERFORMANCE
Average open rate: 15%
Average CTR: 31%
AVAILABLE AD UNITS
728x90
300x250
300x600
Takeover / Brand Block (728x90, 300x600, Background Wallpaper)
Video Widget
Branded Editorial Sections
DATABASE
E-NEWSLETTER
OPPORTUNITIES
CUSTOM / SPONSORED E-MAIL OVERVIEW
TransWorld Motocross sponsored e-mail marketing is the fastest way to engage the TW audience
with your brands message. Sponsored e-mails are proven to boost website traffc and increase
conversions and online sales. Use our custom e-mail programs as an effective way to deliver
custom surveys, contests and other unique branding promotions in a targeted and timely manner.
Here are examples of how you can utilize sponsored e-mails to help accomplish your marketing
goals:
CONTESTS
Contests help to drive audience interaction with your brand and provide you with consumer
opt-in data capture opportunities.
CUSTOM SURVEYS & POLLS
Ask your target demographic questions you want answered to better understand your consumer
market! TransWorld Motocross will program and roll out easy to navigate surveys in addition to
providing a quantitative analysis from the results.
SPECIAL OFFERS
Utilize a sponsored e-mail to offer unique discounts or special coupons to the TWMX audience.
LIST SEGMENTATION / BEHAVIORAL TARGETING
Capitalize on TransWorlds ability to send an e-mail out to a target geographic or demographic
audience.
LIST SIZE INFORMATION
Sponsored / custom e-mail: 42,000 opt-in subscribers
E-MAIL PERFORMANCE
Average open rate: 13.78%
Average CTR: 13%
DATABASE
CUSTOM / SPONSORED
E-MAIL OPPORTUNITIES
MUSCLE MILK TRANSWORLD MOTOCROSS RACE SERIES
Owned and operated by TransWorld Motocross, the Muscle Milk TransWorld Motocross Race Series runs annually and consists of four, 6-race series (Winter Cup,
Spring Cup, Summer Cup, and Fall Cup) for a total of 24 events. Each event features races for riders of varying ages and ranges of experience from beginner to pro
levels.
Attendance: The race series is attended by both competitors and spectators. The number of participants has increased as the series progressed with over 500
racers competing in the largest race of the year.
Where: Multiple tracks in the Southern California area.
EVENT
MUSCLE MILK
TWMX RACE SERIES
TRANSWORLD SLAM FESTIVAL
EVENT
SLAM FESTIVAL
The 2012 TransWorld SLAM Festival was held at Lake Elsinore Motorsports on
October 13, 2012. The free festival featured open track riding, a Kids Learn-to-Ride
track, Rockstar Metal Mulisha Freestyle Motocross Jump Shows, over 60 vendors in
a giant vendor row, and multiple giveaways from participating vendors and sponsors.
The highlight of the festival was the head-to-head pro race with a winner-take-all prize
purse that included cash, the TransWorld SLAM championship belt, and the cover of
the December issue of TransWorld Motocross. Justin Bogle was the frst TransWorld
SLAM champion to return to defend his title, and he defended it indeed, as he was
awarded a second consecutive TransWorld SLAM title.
Where / When: Lake Elsinore Motosports - Lake Elsinore, CA / October 2013
TRANSWORLD MOTOCROSS MOVIE - 2013
Overview: The movie projects by TransWorld Motocross highlight best professional
and up-and-coming riders in motocross on and off the track. TWMXs flm projects
are multimedia initiatives that reach a much larger audience than the traditional
DVD release. The making of the movie is documented and released in the form of
webisodes that incorporate interviews, riding footage, behind-the-scenes outtakes,
and trailers. These webisodes are posted to TWMX.com and help introduce the
video and its cast to unaware consumers and build excitement for the offcial release.
Release Date: Fall 2013
MOVIE
2013
FEATURE FILM
CREATIVE CAPABILITIES SFP
STRAIGHT FROM
PRINT
SFP+
CHOICE OF VIDEO
OR IMAGE GALLERY
DFT
DESIGNED FOR
TABLET
EFT
ENHANCED FOR
TABLET
Static ad
(Works in both orientations)
Clickable Web Link
Multiple Web Links /
Stream Video
Four Pages of Creative
(Horizontal, Vertical, or Combo)
Up to 30 Second Video
(Pick one)
Audio Files
360 Rotation
Image Gallery (8 Images)
(Pick one)
Survey
TOTAL INVESTMENT
Free to print
advertisers
$1,500 $2,750 $4,000
Sources: MinOnline, ComScore, GFK MRI iPanel
iPAD / TABLET READER TABLET
100% SOV THROUGHOUT CAMPAIGN TIME FRAME
The only ad unit on the TWMX.com mobile site
300x50 fxed ad unit (HTML5, .jpg or .gif only)
.7% average CTR with several campaigns averaging over 1% CTR
STANDARD MOBILE
DISPLAY ADVERTISING UNIT MOBILE
100% SOV THROUGHOUT CAMPAIGN TIME FRAME
The only ad unit on the TWMX.com mobile site during length of campaign
300x50 ad unit that expands to 300x150 on click (HTML5, .jpg or .gif only)
Positioned at the bottom of the mobile site
MOBILE
MEGA MOBILE
DISPLAY ADVERTISING UNIT
1
2
TransWorld Media has the resources and experience to develop a creative marketing strategy that resonates authentically and credibly with the Action Sports
demographic. Contact your rep for more details .
Services: Print / Digital / Video Production / E-mail Marketing / Events / Marketing Strategy / Point-of-Purchase
Clients Include: Gatorade, Dodge, Braun, Alli Sports, Mountain Dew, UFC, Ball Park, Oakley, Gore-Tex, Ride Utah, Salomon/Bonfre, Nike, Farmer John, Casio, Keystone
Resort, and more.
CREATIVE SERVICES
CREATIVE &
MARKETING SOLUTIONS

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01 2013 TRANSWORLD MOTOCROSS MEDIA PORTFOLIO

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