Mercedes Riofrio

7982 Campus Box Elon, NC 27244

336.266.8164 mmriofrioc@gmail.com
http://www.linkedin.com/in/mercedesriofrio

Education Elon University Elon, NC
Bachelor of Arts in Strategic Communications May 2015
Minor in Professional Sales GPA: 3.5
Study Abroad: Seville, Spain Spring 2013
Honors Deans List, Presidential Scholar, International Fellow

Internship Renault Ecuador Quito, EC
Experience Marketing Intern July Aug. 2013
Planned and organized event for the launch of electric vehicles
Wrote and translated press releases
Conducted market research and analysis for upcoming year car importation
BLU!LAB Design Studio Quito, EC
Creative Intern June July 2012
Created corporate brand image material including logos, packaging, and web design materials
Planned press conference for new product line promotion
Designed decoration items including wall decals, shelves, and decorative pillows
Managed and created content for Facebook account, posting twice a week

Relevant Live Oak Communications Agency Elon, NC
Experience Creative Coordinator Jan. 2012 Present
Collaborate with clients and colleagues to create and execute strategic concepts
Create web design layout and graphic design materials for client use
Edit video footage for clients promotional use
Kiara Roses Elon, NC
Strategic Writing Consultant Sept. Dec. 2013
Wrote press releases and created company fact sheets
Developed and wrote proposal for a social responsibility program
Revised web copy, company values and mission and vision statements
Prepared and delivered mock pitch content for Hyatt Hotels
Admissions offce, Elon University Elon, NC
Data Entry Offce Assistant Sept. 2013 Present
Enter data for prospective students
Update and organize information in database
Assist with admitted students mail packages and follow up procedures

Skills Language: Native Spanish speaker, fuent in English, elementary Italian
Computer: Photoshop, Illustrator, InDesign, Microsoft Offce Suite, Social Media

Involvement Loaves and Fishes Burlington, NC
Multimedia story team Oct. Nov. 2012
Collaborated with video and web development to produce coordinated web package for agency
serving 7000 clients monthly
Conducted research on food banks and hunger
Conducted live interviews and observations on site to write text story about Katherine Wise and
her collaboration with Elon Volunteers
Organizations American Adverting Federation, El Centro de Espaol