Marketing Management

Dr.G.R.
Damodaran College of Science

(Autonomous, affiliated to the Bharathiar University, recognized by the UGC)Re-
accredited at the 'A' Grade Level by the NAAC and ISO 9001:2008 Certified
CRISL rated 'A' (TN) for MBA and MIB Programmes
I MBA [2013-2015]
Semester II
Core: Marketing Management - 252B
Multiple Choice Questions.
1. Marketing utility consists of ________.
A. Price.
B. Place, price.
C. Product, place, price and profit.
D. Price, place, promotion and product.
ANSWER: D
2. A place for buying and selling activities is called ________.
A. Market.
B. Marketing.
C. Market research.
D. Market information.
ANSWER: A
3. The exchange value of a good service in terms of money is_________.
A. Price.
B. Product.
C. Buying.
D. Selling.
ANSWER: A
4. Selling the same product at different prices is known as________.
A. Price lining.
B. Dual pricing.
C. Geographical pricing.
D. Monopoly pricing.
ANSWER: B
5. The words used to convey the advertisement idea is ____________.
A. Advertisement.
B. Advertisement Research.
C. Advertisement copy.
D. Advertisement budget
ANSWER: C
6. Advertisement promotes_________.
A. . Purchases.
B. Production.
C. Sales.
D. Price.
ANSWER: C
http://172.16.2.20/printqp.php?heading=I MBA [2013-2015], Semester I...
1 of 21 30-01-2014 14:35
7. Agricultural products are_________.
A. Perishable.
B. Highly priced.
C. Low quality products.
D. Heterogeneous goods
ANSWER: D
8. The social aspect of marketing is to ensure_________.
A. Price.
B. Demand.
C. Low price with high quality.
D. Service goods.
ANSWER: C
9. The orange juice manufacturers know that orange juice is most often consumed in the mornings.
However, they would like to change this and make the drink acceptable during other time periods
during the day. Which form of segmentation would they need to work with and establish strategy
reflective of their desires?
A. Gender segmentation.
B. Benefit segmentation
C. Occasion segmentation.
D. Age and life cycle segmentation
ANSWER: C
10. The typical method of retail operation used by supermarkets and catalog showrooms is called:
A. Self service retailing.
B. Limited service retailing.
C. Full service retailing.
D. Service merchandiser.
ANSWER: C
11. . Marketing creates profit by creating _____ to the buyer.
A. Value.
B. Money.
C. Product.
D. Price.
ANSWER: A
12. ._____ needs the interest of the buyer.
A. Product.
B. Sales.
C. Production.
D. Manufacturing.
ANSWER: A
13. ._____ includes the configuration of benefits, value, cost and satisfaction
A. Demand.
B. Innovation.
C. Creativity.
D. Invention.
ANSWER: D
14. All companies strive to build _____ strength.
2 of 21 30-01-2014 14:35
A. . Brand.
B. Image.
C. Customer.
D. Employee
ANSWER: A
15. Which one of the following is not one of the P s of marketing?
A. Product.
B. Price.
C. Place.
D. Production.
ANSWER: D
16. . Which of the following best identifies how marketing must be understood today?
A. Satisfy customer needs.
B. Marketing.
C. Selling.
D. Behaviour.
ANSWER: A
17. A _____ is a trade of vale between two or more parties.
A. Transaction.
B. Exchange.
C. Transfer.
D. Prospecting.
ANSWER: A
18. Which concept holds that consumers will not buy enough of organizations product unless it takes
large scale selling and promotion effort?
A. Marketing.
B. Selling.
C. Production.
D. Product.
ANSWER: B
19. ._____ includes that other company s offering similar products & services to the same customer at
similar prices.
A. Supply Chain.
B. Competition.
C. Product.
D. Price
ANSWER: B
20. ._____ consists of a group of customers who share a similar set of wants
A. Micro Marketing
B. Mass Marketing.
C. Market Segment.
D. Market targeting.
ANSWER: A
21. The starting point for discussing segmentation is _____.
A. Segregation.
B. Positioning.
C. Both.
3 of 21 30-01-2014 14:35
D. None
ANSWER: A
22. Need become _____ when they are directed to specific objects that might satisfy the need.
A. Wants
B. Needs
C. . Demand.
D. Flexibility.
ANSWER: A
23. A marketer is someone seeking a response from another party called _____.
A. Marketer.
B. Prospect.
C. Supplier.
D. Distributor.
ANSWER: B
24. ._____ are wants for specific products that are backed up an ability and willingness to buy them.
A. Demand.
B. Wants.
C. Needs.
D. Desire.
ANSWER: A
25. Which is intangible among the following?
A. Product.
B. Services.
C. Products & services.
D. Sales.
ANSWER: B
26. ._____emerges when people decide to satisfy and want through exchange.
A. Marketing.
B. Sales.
C. Purchase.
D. Accounting.
ANSWER: B
27. ._____ concept holds consumers will favour those products that offer the most quality or
performance.
A. . Product.
B. Selling.
C. Production.
D. Sales.
ANSWER: A
28. .______ concept holds that consumers will favour those products that are conveniently available in
adequate quantity and affordable.
A. Product.
B. Production.
C. Selling.
D. Buying.
ANSWER: B
4 of 21 30-01-2014 14:35
29. ._____ concepts holds that consumers if left alone will ordinarily not buy enough of the
Organization s products.
A. Marketing.
B. Product.
C. Selling.
D. Buying.
ANSWER: A
30. _____ involves managing demand, which in turn involves managing customer relationship.
A. Marketing management.
B. Direct marketing.
C. Production management.
D. . Advertising.
ANSWER: A
31. At which stage in the International Trade Cycle does a country usually import foreign goods?
A. Introduction stage.
B. Growth stage.
C. Maturity stage.
D. Saturation stage.
ANSWER: B
32. Which stage of the product lifecycle is marked by falling costs and rising revenues?
A. Introduction stage.
B. Growth stage.
C. Maturity stage.
D. Saturation stage.
ANSWER: D
33. The usual source for new products is_____.
A. Marketing research
B. R&D.
C. Accidental discoveries.
D. . A variety of sources including customers, competitors, serendipity and formal processes
ANSWER: A
34. The term marketing refers to_____.
A. New product concepts and improvements.
B. Advertising and promotion activities.
C. A philosophy that stresses customer value and satisfaction.
D. Planning sales campaigns.
ANSWER: C
35. A brand is a _______.
A. Name.
B. Term.
C. Sign.
D. A combination of all of the above.
ANSWER: D
36. A marketing philosophy summarized by the phrase a good product will sell itself is Characteristic of
the_________ period.
A. Production.
B. Sales.
5 of 21 30-01-2014 14:35
C. Marketing.
D. Relationship.
ANSWER: A
37. An organization with a______ orientation assumes that customers will resist purchasing Products
not deemed essential. The job of marketers is to overcome this resistance through personal selling and
advertising.
A. Production.
B. Marketing.
C. Relationship.
D. Sales.
ANSWER: B
38. In the relationship marketing firms focus on__________ relationships with__________.
A. Short term customers and suppliers.
B. Long term customers and suppliers.
C. Short term customers.
D. Long term customers.
ANSWER: D
39. Which of the following is NOT an element of the marketing mix?
A. Distribution.
B. Product.
C. Target market.
D. Pricing.
ANSWER: C
40. The term marketing mix describes _____.
A. A composite analysis of all environmental factors inside and outside the firm.
B. A series of business decisions that aid in selling a product.
C. The relationship between a firm's marketing strengths and its business weaknesses.
D. A blending of four strategic elements to satisfy specific target marker.
ANSWER: A
41. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely
associated with the marketing mix activity of _____.
A. Pricing.
B. Distribution.
C. Product development.
D. Promotion.
ANSWER: D
42. A market with which of the following characteristics would generally be less competitive?
A. High barriers to entry.
B. Lots of potential substitutes exist.
C. Strong bargaining power among buyers.
D. Strong bargaining power among suppliers.
ANSWER: C
43. The process of anticipating future events and conditions and determining the best way to achieve
organizational objectives is known as_______.
A. Researching.
B. Planning.
C. Controlling.
6 of 21 30-01-2014 14:35
D. Managing.
ANSWER: B
44. Which one of the following best describes the present value of the stream of future profits expected
over the customer s life time purchase?
A. Customers Life time value.
B. Suppliers Life time Value.
C. Company s life time value.
D. Future value.
ANSWER: A
45. Market expansion is usually achieved by_______.
A. More effective use of distribution.
B. More effective use of advertising
C. By cutting prices.
D. . All of the above are suitable tactics.
ANSWER: B
46. . The following are all major stages of a product life cycle except_____.
A. Sales decline.
B. Market maturity.
C. Market Introduction.
D. Market Growth.
ANSWER: C
47. Techniques of sales promotions are _____.
A. Free samples.
B. Free offers.
C. Merchandising.
D. All the above.
ANSWER: D
48. A _____ is a set of segements sharing some exploitable similarity.
A. . Over segment.
B. Counter segment.
C. Super segment.
D. . Selection segment.
ANSWER: A
49. The firm must consider whether investing in the segment makes sense givng the firm _____ and
____.
A. Knowledge & objective.
B. Objective & resource.
C. Knowledge & resource.
D. None.
ANSWER: A
50. _____ and ____ are the major factors influencing the selection of suppliers.
A. Price and Quantity
B. . Price and Quality.
C. Price and Delivery.
D. Quantity and Delivery.
ANSWER: C
7 of 21 30-01-2014 14:35
51. An advertisement copy must have________.
A. Description.
B. Narration.
C. Exposition.
D. Report
ANSWER: A
52. High sales volume leads to ____.
A. High price.
B. low price.
C. Both.
D. .none.
ANSWER: A
53. Product line means________________.
A. Set of all products of a company.
B. No. Of items.
C. A group of related products.
D. All of these.
ANSWER: B
54. Implementation planning must cover____.
A. Lead time.
B. Sell in time.
C. Both .
D. . None.
ANSWER: A
55. Sales promotion includes a tool for_____.
A. Consumer promotion.
B. Selective promotion.
C. Taste promotion.
D. All of the above.
ANSWER: B
56. Sales promotion is the key ingredient in marketing _____.
A. Campaign.
B. Promotion.
C. Program.
D. Distribution
ANSWER: A
57. Which of the following cannot be used as a trademark?
A. A word
B. A symbol.
C. All of them can be used as a trademark .
D. Icon.
ANSWER: A
58. This marketing component is most likely to be standardized_____
A. Brand .
B. . Price.
C. Advertising.
D. Distribution.
8 of 21 30-01-2014 14:35
ANSWER: A
59. This item offers added value _____.
A. Commodity.
B. Unbranded good.
C. Product.
D. Price.
ANSWER: C
60. Which of the following is an advantage of a brandless product?
A. Product differentiation.
B. Quality flexibility.
C. Repeat sales.
D. Premium pricing.
ANSWER: C
61. Compared to a private brand, a manufacturer s brand has this advantage (from manufacturers
perspective)?
A. Brand.
B. Promotional expenditure.
C. Gaining dealers acceptance.
D. Market share
ANSWER: D
62. A private brand makes it possible for a retailer to offer a product at_____.
A. Higher price and higher margin.
B. Lower price and lower margin.
C. Lower price and higher margin .
D. Higher price and lower margin.
ANSWER: B
63. This branding strategy assumes that the market is heterogeneous _____.
A. No brand.
B. Worldwide brand.
C. Single brand in single market.
D. Local brands.
ANSWER: B
64. Which of the following can be renewed indefinitely?
A. Patent.
B. Copyright.
C. Trademark.
ANSWER: B
65. The most important packaging criterion is _____.
A. Promotional.
B. Attractive.
C. Functional.
D. all the above .
ANSWER: D
66. The relationship between advertising expenditures and a country s economic development is _____.
A. Positive.
9 of 21 30-01-2014 14:35
B. Neutral.
C. Negative
D. Unpredictable.
ANSWER: A
67. Which of the following is an advertising medium?
A. Direct marketing.
B. Mail order.
C. Direct mail.
D. Telephone.
ANSWER: B
68. Which is the most expensive strategy?
A. Product extension-communications adaptation
B. Product adaptation-communications extension.
C. Product invention.
D. Dual adaptation.
ANSWER: C
69. Standardized advertising should not be used if _____ criterion is not satisfied.
A. Identification.
B. Response.
C. Value
D. All of the above must be satisfied .
ANSWER: D
70. _____component of the marketing mix is least likely to be standardized
A. Branding.
B. AdvProducertising.
C. Product.
D. Price.
ANSWER: C
71. . _____advertising strategy aims to maximize both the efficiency and effectiveness of an advertising
campaign.
A. Standardization.
B. Marketing management
C. Global advertising.
D. Local advertising.
ANSWER: C
72. Compared to the other 3 Ps, price is more important than _____.
A. Product.
B. Promotion.
C. Place.
D. None of the above
ANSWER: D
73. . _____ element of the marketing mix tends to be most adapted.
A. Product.
B. Place.
C. Price
D. Person.
ANSWER: C
10 of 21 30-01-2014 14:35
74. Of the 4 Ps, the one that receives the least attention, domestically and internationally, is _____.
A. Product.
B. Promotion.
C. . Place.
D. Price.
ANSWER: D
75. Product line covers _____
A. Departmental store.
B. One price retailer.
C. General retailer.
D. Wholesaler.
ANSWER: D
76. The indirect channel has the limitation of _____.
A. Simplicity
B. Control .
C. Cost.
D. Responsibility of physical distribution.
ANSWER: C
77. The direct channel has the limitation of _____.
A. Market exploitation.
B. Communication.
C. Control.
D. Cost .
ANSWER: D
78. A product with a low-price image requires_____ distribution
A. Intensive .
B. Selective.
C. Exclusive.
D. None.
ANSWER: A
79. Selling needs the interest of the _____.
A. Consumer.
B. . Dealer.
C. Middlemen.
D. All the above.
ANSWER: D
80. Marketing is a task of creating____.
A. Customers.
B. advertisement.
C. Development.
D. . Promotion.
ANSWER: C
81. ____ is an offering form a known source.
A. Brand.
B. Economics.
C. Relationship.
11 of 21 30-01-2014 14:35
D. Social.
ANSWER: A
82. .____ are the basic human requirements
A. Needs.
B. Wants.
C. Luxuries.
D. Offerings.
ANSWER: A
83. ._____ is a consumer commitment for a product
A. Purchase.
B. Selling.
C. Advertising.
D. Producing.
ANSWER: A
84. The DMUrefers to the human expression of _____.
A. Seller.
B. Producer.
C. Middlemen.
D. Consumer.
ANSWER: A
85. ._____ is not a substitute for decision.
A. Product research.
B. Marketing research.
C. Sales research.
D. Production research.
ANSWER: A
86. ._____ is a tool for decision making.
A. Product research.
B. Marketing research.
C. Sales research.
D. . Production research.
ANSWER: B
87. Geographic segmentation is about_____.
A. Dividing consumer groups based on lifestyles.
B. Dividing markets based on location.
C. Understanding the benefit the product has to offer.
D. Dividing consumer groups based on social status.
ANSWER: B
88. Market segmentation is the process of _____.
A. Dividing a market into distinct groups of buyers with different needs, characteristics or behaviour
B. . Dividing a market into groups of buyers that have different buying power.
C. Dividing a market into categories of buyers that buy the company s different products.
D. All of the above
ANSWER: B
89. . Market positioning can be defined as _______.
A. Arranging for a brand to occupy a clear place relative to competing products in the minds of
12 of 21 30-01-2014 14:35
consumers
B. Organising markets into different levels of desirability for the company to target.
C. . Promoting a brand to appear to be something consumers want.
D. Classifying distributors according to the status they give to the products they carry
ANSWER: D
90. The marketing objective for a product in the __________ stage of the product life cycle (PLC) is to
promote consumer awareness and gain trial.
A. Introduction.
B. Growth.
C. Maturity.
D. Decline.
ANSWER: D
91. Promotional activities during the maturity stage of the product life cycle are often designed
to_____.
A. Create demand for the product class.
B. Remind repeat purchasers.
C. Create primary demand.
D. Gain new distributors.
ANSWER: D
92. When a company identifies the parts of the market it can serve best and most profitably, it is
practicing ________.
A. Segmenting.
B. Concentrated marketing.
C. Differentiation.
D. Mass marketing.
ANSWER: A
93. Through market segmentation, companies divide large, heterogeneous markets into smaller segments
that can be reached more ________ with products and services that match their unique needs.
A. Efficiently.
B. effectively.
C. Intensely.
D. Fully.
ANSWER: B
94. The middlemen who do not take any title to goods
A. . Retailer.
B. Wholesaler.
C. Agent.
D. Commission houses.
ANSWER: C
95. ._____ segmentation has long been applied in clothing, hairstyling, cosmetics and magazines
A. Gender.
B. Income.
C. Generation.
D. Social class.
ANSWER: A
96. Market can be segmented into ____ product users.
A. Light.
13 of 21 30-01-2014 14:35
B. . Medium.
C. Heavy
ANSWER: B
97. Companies should be cautious about ______ their products.
A. Segmenting.
B. Over segmenting
C. Super segmenting.
D. Counter segmenting.
ANSWER: A
98. Price means exchange of value of a product or service in terms of ____.
A. Money.
B. . Value.
C. Money and value.
D. Only money.
ANSWER: B
99. Relationship marketing focuses more attention on _________ customers because new customers are
_________ compared to existing customers.
A. Retaining less expensive.
B. Acquiring less expensive.
C. Retaining more expensive.
D. Acquiring more expensive.
ANSWER: C
100. ._____ is a strategy that entails forging long-term partnerships with customers.
A. Commitment selling.
B. Relationship marketing.
C. Transactional marketing.
D. Market engineering
ANSWER: B
101. . _____is a contributor to customer satisfaction
A. Core good service.
B. Support services.
C. Customer service.
D. All of the above are contributors.
ANSWER: A
102. The way in which the product is delivered to meet the customers needs refers to_____.
A. New product concepts and improvements.
B. Selling.
C. Advertising and promotion activities.
D. Place or distribution activities.
ANSWER: A
103. The key term in the American Marketing Association s definition of marketing is______.
A. Process.
B. Customers.
C. Stakeholders.
D. Value.
ANSWER: D
14 of 21 30-01-2014 14:35
104. . A critical marketing perspective is the process of determining_____.
A. The value of a product, person, or idea.
B. How places compete with each other.
C. The worth and impact of marketing activities.
D. Which type of promotional strategy works best.
ANSWER: D
105. When customer expectations regarding product quality, service quality, and value-based price are
met or exceeded, _____ is created.
A. Customer satisfaction.
B. Planning excellence.
C. A quality rift.
D. A value line
ANSWER: A
106. A market orientation recognizes that_____.
A. Price is the most important variable for customers.
B. What the customer thinks he or she is buying is what is important.
C. Selling and marketing are essentially the same thing.
D. Sales depend predominantly on an aggressive sales force.
ANSWER: A
107. Markets are created by ________.
A. Nature.
B. Economic force.
C. Business men.
D. Product.
ANSWER: B
108. In order for exchange to occur _____.
A. A complex societal system must be involved.
B. Organized marketing activities must also occur
C. A profit oriented organization must be involved.
D. Each party must have something of value to the other party.
ANSWER: B
109. _____is not a part of the external marketing environment.
A. Political.
B. Legal.
C. Product.
D. Socio cultural.
ANSWER: C
110. A firm has decided to alter its pricing and promotional strategies in response to slower than
expected job growth and declining personal incomes. The firm is responding to changes in its_____.
A. Environmental management
B. Environmental scanning.
C. Marketing management.
D. Marketing research.
ANSWER: B
111. The process of collecting information about the external marketing environment is_____.
A. Environmental management.
15 of 21 30-01-2014 14:35
B. Environmental scanning.
C. Marketing management.
D. Marketing research.
ANSWER: B
112. The five dimensions usually considered to constitute the environment of marketing include all of
the following except_____.
A. Political considerations.
B. .Global factors.
C. Competitive aspects.
D. .Economics issues.
ANSWER: B
113. New technology results in new goods and services, and it also can_____.
A. Lower the quality of existing products.
B. Lower the available level of customer service
C. Reduce prices through new production and distribution methods.
D. Bring back products that were considered obsolete
ANSWER: A
114. _____ is a competitive forces according to Porter five force models.
A. High resistance
C. No competition.
D. More goods.
ANSWER: B
115. Demographic environment includes _____.
A. Age, income, sex, education, occupation.
B. Occasions, user status, loyalty
C. Region city, country.
D. Attitude, benefits, life style.
ANSWER: A
116. According to Maslow s Hierarchy of Needs theory, the need for fulfilment, for realizing One s own
potential, and for fully using one s talents and capabilities are examples of __________ needs.
A. Self actualization
B. Physiological.
C. . Social.
D. Esteem.
ANSWER: A
117. . Which of the following is an assumption in Maslow s hierarchy of needs?
A. Needs are dependent on culture and also on social class.
B. Lower level needs must be at least partially satisfied before higher needs can affect behaviour
C. Needs are not prioritized or arranged in any particular order.
D. Satisfied needs are motivators, and new needs emerge when current needs remain unmet.
ANSWER: D
118. The process of anticipating future events and conditions and determining the best way to achieve
organizational objectives is known as_____.
A. Researching.
B. Planning.
C. Controlling.
16 of 21 30-01-2014 14:35
D. Managing.
ANSWER: D
119. A market with which of the following characteristics would generally be more competitive?
A. High barriers to entry.
C. Strong bargaining power among buyers.
D. Strong bargaining power among suppliers.
ANSWER: B
120. _____ includes product modification.
A. Price changes
B. Product quality.
C. Customer service.
ANSWER: A
121. Marketing and selling are _____.
A. . Same.
B. Different.
C. Almost same
D. Fully varies.
ANSWER: B
122. Strategic marketing planning establishes the_____.
A. . Resource base provided by the firm s strategy.
B. Economic impact of additional sales.
C. Tactical plans that must be implemented by the entire organization
D. Basis for any marketing strategy.
ANSWER: B
123. Diversification is best described as _____.
A. Existing products in new markets.
B. Existing products in existing markets.
C. New products for new markets
D. New products for existing markets.
ANSWER: C
124. Marketing research data is gathered by _____.
A. Observation.
B. In depth interviews.
C. Controlled experiment.
D. All the above
ANSWER: D
125. Marketing is _____.
A. Only a function of management.
B. Function of management as well as a business philosophy.
C. It is only a business philosophy
D. Selling goods and services
ANSWER: A
126. Which of the following are key components of marketing concept ?
A. Product concept, Production concept, Selling Concept and Societal Concept.
17 of 21 30-01-2014 14:35
B. Product, Price, Place and Promotion.
C. Customer Orientation, Integrated effort and Goal Achievement.
D. Suppliers, Customers, Competitors and Intermediaries
ANSWER: A
127. . Market Targeting is a process of _____.
A. Subdividing the customers in the market to groups having simillar needs
B. . Placing the product in the collective mind set of the customers.
C. Choosing the market segments that the firm hopes to offer its products or services.
D. Offering one product to all the markets.
ANSWER: B
128. Which of the following refers to process element of the marketing mix?
A. Training and development of the staff.
B. Making the sales outlet look attractive.
C. Deciding the Capacity of customers that one sales person can handle.
D. Giving rewards for good members of the staff.
ANSWER: B
129. Distribution in a service may refer to_____.
A. Storage, handling and movement of goods from manufacturer to consumer.
B. Point at which the service is delivered.
C. Point at which service is promoted and communicated.
D. None of the above.
ANSWER: B
130. Marketing comprises of _____.
A. Sellers.
B. Buyers.
C. Consumers.
D. People.
ANSWER: A
131. . Preliminary exploration is done through ____.
A. Policy planning .
B. Formal investigation
C. Informal investigation .
D. All of these
ANSWER: D
132. Primary group consists of_____.
A. Family and friends.
B. Religion and profession.
C. Individual and group.
D. None of these.
ANSWER: C
133. _____ marking decisions in research objectives.
A. . Preliminary exploration.
B. . Formal investigation
C. Project planning.
D. Informal investigation.
ANSWER: A
18 of 21 30-01-2014 14:35
134. Market is a social process of ______ and _____.
A. Buyer and rules.
B. Producer and seller.
C. Producer and buyer.
D. Individual and group.
ANSWER: A
135. Positive marketing creats a _____by pushing business
A. Profit.
B. Loss
C. . Profit and loss
D. break even.
ANSWER: D
136. Advertising is not a _____link between the buyer and the seller.
A. Communication.
B. Marketing
C. Public relations.
D. Publicity.
ANSWER: A
137. Which of these is a merit of commodity approach ?
A. It is a simple method to adopt .
B. It is a concrete method
C. It give concrete results.
D. All the above
ANSWER: C
138. . Functional approach was designed by ______.
A. AH. Shaw.
B. . L.d.H .weld.
C. Both a and b.
D. Kotler.
ANSWER: D
139. Business buyers is one who buys goods and services for _____ purposes.
A. For making other goods and services.
B. For reselling.
C. For use as consumables.
ANSWER: A
140. Decision making is otherwise known as ______,
A. Management approach
B. Decision making approach.
C. Both a and b.
D. None.
ANSWER: C
141. Factors responsible for the adaptation of modern concept.
A. Growth of distribution channel.
B. Growth of population
C. Growth of disposable income.
D. All the above.
19 of 21 30-01-2014 14:35
ANSWER: C
142. What is AIDA?
A. Attention, interest, desire, action.
B. Attention, intention, desire, attitude.
C. Advertising, intention, desire, action.
D. Attention, intention, desire, action.
ANSWER: A
143. What are the benefits of modern concepts of marketing?
A. Understanding of consumer.
B. Innovation.
C. Prestige and image.
D. All the above.
ANSWER: A
144. Market gridding is another ______ technique.
A. . Analytical.
B. Practical.
C. Theoretical.
D. None of these.
ANSWER: D
145. Problem of marketing management in India is _____.
A. Lack of marketing personnel.
B. Marketing costs.
C. Lack of marketing research.
D. All the above.
ANSWER: A
146. .______ promotes the consumers to buy a particular in a given time frame.
A. . Sales promotion.
B. Marketing.
C. Consumer promotion.
D. None of these
ANSWER: B
147. . _____ are the task of marketing management.
A. Stimulation marketing.
B. Development marketing.
C. All the above.
D. None.
ANSWER: D
148. Two main components of sales promotion are ______.
A. Trade promotion and consumer promotion.
B. marketing promotion and sales promotion.
C. Consumer promotion and marketing promotion.
D. none.
ANSWER: C
149. Which of the following is not a promotion mix?
A. Sales promotion.
B. Personal selling.
20 of 21 30-01-2014 14:35
C. Forecasting.
D. Advertising
ANSWER: C
150. MIS stands for______.
A. Marketing Information System.
B. Management information System.
C. Management interface system.
D. Market Interface system.
ANSWER: B
Staff Name
ANISH.K.
21 of 21 30-01-2014 14:35

Marketing Management

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Marketing Management

Uploaded by

Copyright:

Available Formats

Dr.G.R.

Damodaran College of Science

You might also like