This paper attempts to address the multifaceted nature of global media cultures. The relationship between media representations and society has a long history of intellectual inquiry. Western media liberal thought has produced media mutterings and paradoxical working practices.
This paper attempts to address the multifaceted nature of global media cultures. The relationship between media representations and society has a long history of intellectual inquiry. Western media liberal thought has produced media mutterings and paradoxical working practices.
This paper attempts to address the multifaceted nature of global media cultures. The relationship between media representations and society has a long history of intellectual inquiry. Western media liberal thought has produced media mutterings and paradoxical working practices.
Media Representation of Minorities : Patterns of Power and Inequality
Abstract The issue of cultural bias and the legitimization of social inequality have been at the center of the controversies surrounding media news coverage and the representation of ethnic minorities particularly in the West. The interactions of people from different cultures (Thomas, 2008) involve mediated forms and practices of expression (Hodkinson , 2011) which individuals use to understand life of a society including values, meanings, identities, traditions and norms of behavior in the world they live in. According to Hodkinson (2011) Patterns of wealth, power and inequality are a further core element of societies, as are social institutions, including the apparatus of government and law, education systems, religious organizations, commercial enterprises and smaller-scale organizational units, such as the family. Together with established hierarchies of wealth, power and control, such institutions form a complex set of structures through which social relations are lived out ( ibid, p.3). This paper attempts to address the multifaceted nature of global media cultures and the need for understanding their relationships with the various forms of media systems that tend to emphasize on negative representations of ethnic minorities and the legitimization of social inequality as their normal way of covering the news. A Social Analysis of Media Systems The relationship between media representations and society has a long history of intellectual inquiry in the study of media news coverage in the socio-cultural context. In Western media culture, David C. Thomas acknowledges, National stereotypes might also be attributed to social dominance theory (Sidanius,1993; Smith & Bond, 1999). Social dominance theory suggests that within every complex society certain groups are dominant over others and enjoy a disproportionate amount of privilege. (Thomas, 2008:80). Western media liberal thought hashave produced media mutterings and paradoxical working practices in theirits attempt to Americanize the world. The First Amendment provision ensures citizens to exercise a free press that serves as a watchdog on Government. What is 2
contradictory is, the same free press takes a more cooperative stance with giant conglomerates when it comes to exposing their dangerous excesses and irresponsible acts. In this regard, Giant conglomerates are stretching their power around the world..placing increasing emphasis on the business side and less emphasis on the purely journalistic (news-views) side. Media barons sit farther and farther from the newsrooms, participating in the various enterprises and, in many countries, and government itself. Journalists the world over are adjusting to the group -related media, to the community-oriented press, and are adapting to the proclaimed need for social responsibility and national development. Stock prices and social restraints are dictating the editorial policies of media everywhere, and even in the libertarian countries the older concept of the press as a watchdog on government is being transformed into a lapdog of government (Thomas, 2008 : 11-12).
In a much serious note, Timidity, spawned by a growing sense of political correctness, will emasculate authentic journalism. Politics and journalism will further merge their interests, and the people will cease to recognize credible information even when it periodically appears. Education for journalism and communication will become ever more political and biased in its progovernment stance. In the West, giant corporations will make further inroads into academic enterprises, building their edifices and giving them grants, and this financial largesse will discourage impartial classroom teaching. The same will be true of increased government grants tied to specific expectations. If the trend is not reversed, journalism education will be directed by big business and big government, and the students, indoctrinated in paternal/patriotic dependency, will inject this philosophy into their media (Merrill in De Beer & Merrill, 2009:19). While the Public perception about media credibility and their negative representations of ethnic minorities as low cultured group continue to persist in their everyday news coverage, some people still believe that Technological change presents a fundamental challenge to notions and models of news and media content and storytelling. The significance of this content transformation is that it has the potential to engage journalism audiences and the media. Audiences have become disengaged from traditional news forms and have turned to social media and mobile communication to learn about their world (Pavlik & Bridges, 2013:5). As Victoria Alexander shows (2003), the belief that media reflect society has prompted some analysts to try and learn about changing structures, cultural norms or politics within real society by studying media Comment [KS1]: Im not sure if you are talking about media conglomerates or the conglomerates that tie themselves to media. You probably need to make this clearer. 3
contentthe media- as- mirror approach is useful in reminding us that, rather than being invented out of thin air, media content often relates closely to real events and prevailing social trends and cultural values. Media content does not reflect these perfectly or neutrally, however, media producers are highly selective with respect to what they include and they present the elements they do include in very particular ways. They do not, then, offer us a mirror but a selective, manufactured set of representations (or re-presentations) of the world. As Stuart Hall (1982:64) explains representation is a very different notion from reflection. It implies the active work of selecting and presenting, of structuring and shaping. (Hodkinson, 2011:5)
Reporting the news and the Portrayals of Ethnic Minorities and Nationalities
The concept of news reporting and the portrayals of ethnic minorities and nationalities in US media has been a contentious subject for quite sometime. Trends in regards to the portrayals of minorities in media such as immigration, terrorism and national rivalries pose new challenges as the democratic, social, and political challenges brought by globalization continue to raise national security and public safety concerns. In fact, a growing global tendency in the media today is caution in exercising great freedom. In the present atmosphere of terrorist activities, or uncertainty in personal and group safety, the ideal of press freedom is hardly flourishing. Wars, military skirmishes, destructive incursions, constant threats, suicide (homicide) bombings, nuclear dangers, biological and chemical attacks, and other horrors are looming on every side. (Merrill, 2009:8). As a result, media excesses, ambiguity, and skewed media reality began to get hold of everyday news reporting as the media encourage controversy within a narrow range of opinion, in order to give the impression of open debate, but do not report on news that falls outside that range. (Chomsky, 2013: 2http://en.wikipedia.org/wiki/Media bias in United States.). Under the guise of national security and public safety, the media seem to place less emphasis on the purely journalistic reporting of news and views with fairness and accuracy. According to Pew research, in one of the most telling complaints, a majority (54%) of Americans believe the news media gets in the way of society solving its problems, while just over one-third (36%) say the news media helps society solve its problems. This is, however, an improvement over previous years: in 1994, 71% felt the media was hindrance and in 1995, 57% felt that way. When asked the Comment [KS2]: I think what you are getting at here is framing. Perhaps you need to discuss the issue of framing and agenda setting (its close cousin) and how issues are framed by the media as well as companies who try to frame themselves in the best light. Comment [KS3]: Im not sure this is the right heading for this section. This section deals mostly with the fallout from the publics growing dissatisfaction with the media in general and less about how news is reported and the portrayals of ethnic minorities and nationalities Comment [KS4]: Perhaps some citations that back up that point? 4
most important reason why they believe the media gets in the way, most respondents in recent Pew Poll said it is too sensational or biased. Other reasons given were distortion of the truth, over-emphasis on negative news, invasion of privacy, shallowness, and a tendency to stir up problems without offering solutions. (Pew research, 2013:2).
Cultural bias in the media, and the negative portrayals of minorities particularly in television programming have a long history of creating negative perceptions, beliefs and attitudes that are culturally embedded within the American public. In a much serious note, the bias of American mass media has an international implication when it comes to reporting foreign news and the portrayals of certain nationalities and cultural groups (OConner, 2013). In the US Media, people use race and gender to help identify with a person and how they should relate to others. This way of identifying peoples characteristics is highly susceptible to falling into stereotypes. That is why media coverage can have such a profound effect on peoples views of other races and cultures. (Omi, 1989:1). Likewise, DeMott acknowledges that the mass media play plays a crucial role in white Americas views of other cultures and races, and that the medias interpretation of cultures and races is what people are shown . Sadly, however, that interpretation is often skewed and racist. (DeMott, 2013:1).
To make matters worse, the distribution of power and social inequality in western media are in part to be blamed by giant conglomerates that are stretching their power around the world placing increasing emphasis on the business side of news. Consequently, as some argue, the concentration of media ownership by these giant conglomerates leads to a concentration of culture and ideas-that instead of engaging with a diversity of competing perspectives and innovative forms of expression, populations are subject to a narrow and monolithic set of messages. the significant concern about such patterns of ownership , argues Bob Franklin, is that they diminish pluralism and choice, stifle diversity and empower owners to defend and advance their economic interests and political power (1997:207). In particular, some argue that the corporate interests of transnationals prompt them to support right-wing, pro-capitalist political ideas and that the content they distribute around the world can be expected to reflect this (Bagdikian, 2004; Herman &Chomsky, 1998).
Coverage of Foreign News and Issues Comment [KS5]: Citations? Comment [KS6]: This sentence is not clear to me. 5
The Bbias in American mass media is systemic. As Louw, (2005) contends, the news we receive about foreign places is the outcome of multiple decisions by journalists, cameramen, editors, government spokesmen, and political spin doctors. Those concerned with the production of foreign news need to unpack the way journalists work; consider how foreign correspondents are enmeshed within the newsmaking agendas of their home organizations; grapple with how foreign policies of home countries can impact upon the news agendas of the journalists home organizations; understand how journalistic stories are constructed within preexisting worldviews and discourses; plus explore the role played by journalism within the political process (Louw, 2005; chapter 1). Such systematization of foreign news reporting is built upon a rigorous application of a carefully devised set of parameters, definitions, techniques, and procedures (Hodkinson, 2011;75) designed to sway media viewers and readers.
As Hodkinson argues, the way American media report foreign places can a have a far reaching impact on non-Americans around the world. Because U.S. power underpins the new world order, the process whereby Americans, make sense of distant places now have real consequences for non-Americans. To great extent, Americans form impressions of distant places, issues and events from their news media (ibid). This is why in a globalized world, American news media continue to depict distant places, minority races, and nationalities in a sadly negative light (Omi, 1989). The coded terms, fair and balanced in news reporting are used as a self-described label that television broadcasts and newspaper outlets use to promote the perpetuation of negative images of minority races at home, nationalities and distant places overseas.
Silverstein (2008) better described the misconceptions behind fair and balanced in this way. balanced coverage that plagues American 6
journalism and which leads to utterly spineless reporting with no edge. The idea seems to be that journalists are allowed to go out to report, but when it comes to write, we are expected to turn our brains off and repeat the spin from both sides. God forbid we should attempt fairly assess what we see with our own eyes. balanced is not fair, it is just an easy way of avoiding real reporting..and shirking our responsibility to inform readers(Siversein, 2008:108).
Transnational Media Corporations and Economic Incentives
The profit-driven questOne of the characteristics of transnational media conglomerates is the quest for profits, which is essential for funding most media activities that are linked to news coverage. Jamieson and Hudson (2000) described private U.S. media outlets as profit-driven. For the private media, profits are dependent on viewing figures, regardless of whether the viewers found the programs adequate or outstanding. The strong profit-making incentive of the American media leads them to seek a simplified format and uncontroversial position which will be adequate for the largest possible audience. The market mechanism only rewards media outlets based on the number of viewers who watch those outlets, not by how informed the viewers are, how good the analysis is, or how impressed the viewers are by that analysis. (McKay, Jamieson and Hudson, 2000:20).
The recent economic downturn worldwide and its impact on transnational media conglomerates has a ripple effect on domestic media conception here in the United States. Network television channels that focused most often on world news from which local channels draw their international news have suffered serious cut backs that severely reduced their foreign bureaus and correspondents. A study conducted by the Pew Research Center for the people and the press revealed that during the last decade, all three networks have slashed their foreign bureaus and correspondents. ABC News had 17 foreign bureaus 15 years ago. Today, it has seven. CBS has said it had similar cut back , and NBC said it 7
maintained a presence in 17 foreign sites but have significantly reduced its overseas staff.. with so many international bureaus shutting down, it is no wonder that international news is becoming sparse (kher,2007:1).
Although as some critics contend network television channels in the U.S. focus most often on world news that has a distinct American orientation, the sparsity of news items in international coverage of events has an adverse effect on the average American that has little desire to keep abreast with general knowledge from around the world, a necessary task for understanding the relationships between places, peoples, and cultures that give context to world events.
Contesting Global Discourses : The Forces of Globalization & Universalization
With the current pace of change sweeping across the globe, major contending forces are transforming our world where the challenges of society are becoming more and more complex (Baudrillard, 2003). The forces of globalization and universalization are pressing. More serious is the fact that the rapid combination of international financial markets and the development of transnational businesses have not been matched by a corresponding development of our social, educational, and political institutions. Globalization is about technology, the market, tourism and information. It is first and foremost the market, the profusion of exchanges, and of all sorts of products, the perpetual flow of money in a world that is interconnected and globally interdependent (Jean Baudrilled, the violence of the global, 2003 http:www.ctheory.net/text file. asp?pick=385).
In contrast, Universalization has to do with human rights, liberty, culture, and democracy. It is a value system that originated in the West and developed in the context of Western modernity that is unmatched by any other culture (ibid). This value system, despite its claim of being universally valid as the only viable and culturally appropriate value for all humanity to follow, globalization brought the urge for equality 8
among nations in the exchange of goods, material wealth, and resources through free trade marked by a new world trend homogenization and inclusiveness(diversity) of all peoples and nations. What this means is that, universalization is vanishing or at least declining as the forces of globalization attempt to bring an end to one dominant value and/ or culture over the other. Furthermore, because of the spread of globalization and technological advances such as the Internet, social media, and mobile communications people began to disengage from traditional news forms seeking a much more accessible and engaging media systems. Volkmer (1999), for example,ties global news to an emerging world society structure. In her study of CNN International, she argues that global political communication constructs a global public sphere, from which emerges global civil society. This global platform, she says, supports the communication needs of worldwide movements and their corresponding worldwide political organizations. She further argues that the global public sphere is a new political space, with the capacity to pressure national politics and provide communication not otherwise possible on a national level (Volkmer, 1999).
As Reese comments regarding the public sphere and spaces for political discourse, the intensification of social connections through digital technology, the Internet, and mobile media is enabling global connections support new forms of journalism , which create politically significant new spaces within social systems, lead to social change, and privilege certain forms of powerjournalism at its best contributes to social transparency , which is at the heart of the globalization optimists hopes for democracy (e.g. Giddens, 2000). The insertion of these new logics into national communities, especially those closed or tightly controlled societies, can bring an important impulse for social change ( seen in a number of case studies from China, as in Reese and Dai 2009) P.345). The political wind blowing across the Middle East and North Africa is a case in point. The interconnectedness of online 9
media, cellphones, laptops and many forms of digital technology is creating global consciousness by bringing people together to discuss a shared set of expectations and concerns in an environment of diverse dialog of cultures (ibid). What this mean is that, a global public sphere is creating a global platform for worldwide movements and political organizations in which global networks connect local settings, bypassing official state channels, and introducing their own logic into national spaces, including with local journalistic cultures and media systems (ibid, 349).
The current state of journalism in a globalized world is creating new roles for journalists and journalism practice by creating new sphere and spaces for political discourse. The new global connections support new forms of journalism that in turn is creating politically significant new spaces within social systems that lead to social changes worldwide. The new global connections reflect the current social world in which we live. Social interest in cyber space is increasing and so is the trend in the participatory nature of society empowered by technology and social interraction everywhere. Worldwide movements and political organizations accelerated by unbridled technological innovation are dramatically transforming the content and storytelling possibilities of journalism and other media forms. (Pavlik et al, 2013, p.5). The political upheaval and the winds of change that we witnessed during the social uprising in North Africa and the Middle East areis a case in point.
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How Audiences Seek Out CrisisInformation: Exploring the Social-Mediated Crisis Communication ModelLucinda Austin , Brooke Fisher Liu & Yan JinPublished online: 09 Feb 2012.To cite this article: Lucinda Austin , Brooke Fisher Liu & Yan Jin (2012) How Audiences Seek OutCrisis Information: Exploring the Social-Mediated Crisis Communication Model, Journal