Art Film Theater Business Plan

Thanks for downloading a sample plan
from Bplans.com
A sample plan is a great way to get started, but you cant just print
this plan out and turn it into the bank. Youre still going to have to put
in all your own information and do all of your own financial forecasts.
With Livelan, you can easily use this sample as inspiration and create
your own plan, complete with financial tables and graphs. Youll also
be able to!
" #ave time with linked financial tables $the formulas are built in,
so you dont have to do the calculations%&
" 'enefit from tons of help, advice, and resources.
" resent your plan with confidence, with automatic charts and
graphs corresponding to your financial data.
" Work on your plan anywhere, on any computer.
()or *+ dollars , ended up getting a -uarter of a million dollars of
funding. .hats worth it%/ 0 .odd 1. .ablegate
1lick here to save 2+3 off the first month of Livelan%
Cover Page

.his sample business plan has been made available to users of Business Plan Pro4, business
planning software published by alo Alto #oftware, ,nc. 5ames, locations and numbers may have
been changed, and substantial portions of the original plan te6t may have been omitted to preserve
confidentiality and proprietary information.
You are welcome to use this plan as a starting point to create your own, but you do not have
permission to resell, reproduce, publish, distribute or even copy this plan as it e6ists here.
7e-uests for reprints, academic use, and other dissemination of this sample plan should be emailed
to the marketing department of alo Alto #oftware at marketing8paloalto.com. )or product
information visit our Website! www.paloalto.com or call! 9:;++:**<:=2*>.
Copyright Palo Alto Software, Inc., 1!"#$$% All rights reser&ed.
Legal age
Confidentiality Agreement
.he undersigned reader acknowledges that the information provided by
????????????????????????? in this business plan is confidential@ therefore, reader agrees not to
disclose it without the e6press written permission of ?????????????????????????.
,t is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader, may cause serious harm or damage to
?????????????????????????.
Apon re-uest, this document is to be immediately returned to ?????????????????????????.
???????????????????
#ignature
???????????????????
5ame $typed or printed&
???????????????????
Bate
This is a business plan. It does not imply an offering of securities.
Table of Contents
9.+ C6ecutive #ummary.....................................................................................................................1
1hart! Dighlights...........................................................................................................................4
9.9 Ebjectives....................................................................................................................................4
9.* Fission...........................................................................................................................................4
*.+ ErganiGation #ummary...............................................................................................................5
*.9 rogramming..............................................................................................................................6
*.* )acilities........................................................................................................................................8
*.H #tart:up #ummary....................................................................................................................
.able! #tart:up.............................................................................................................................11
.able! #tart:up )unding............................................................................................................1!
1hart! #tart:up............................................................................................................................1"
*.I )undraising #trategy..............................................................................................................1"
H.+ roducts and #ervices...............................................................................................................15
I.+ Farket Analysis #ummary.......................................................................................................18
I.9 .arget Farket #egment #trategy......................................................................................!#
I.9.9 #ervice roviders Analysis...........................................................................................!1
2.+ #trategy and ,mplementation................................................................................................!1
2.9 )undraising #trategy..............................................................................................................!4
.able! )unding )orecast............................................................................................................!5
1hart! )unding Fonthly............................................................................................................!6
1hart! )unding by Year.............................................................................................................!6
2.* Filestones..................................................................................................................................!$
.able! Filestones.........................................................................................................................!$
1hart! Filestones........................................................................................................................!$
>.+ Web lan #ummary....................................................................................................................!8
=.+ Fanagement #ummary............................................................................................................."#
=.9 ersonnel lan..........................................................................................................................""
.able! ersonnel.........................................................................................................................."5
;.+ )inancial lan................................................................................................................................"5
;.9 ,mportant Assumptions........................................................................................................"6
.able! Jeneral Assumptions..................................................................................................."6
;.* 'reak:even Analysis..............................................................................................................."$
.able! 'reak:even Analysis....................................................................................................."$
1hart! 'reak:even Analysis...................................................................................................."$
;.H rojected #urplus or Beficit................................................................................................"$
1hart! #urplus Fonthly............................................................................................................."8
1hart! #urplus Yearly................................................................................................................"8
1hart! Jross #urplus Fonthly................................................................................................"
1hart! Jross #urplus Yearly...................................................................................................."
.able! #urplus and Beficit........................................................................................................4#
;.I rojected 1ash )low...............................................................................................................41
1hart! 1ash...................................................................................................................................41
.able! 1ash )low.........................................................................................................................4!
;.2 rojected 'alance #heet......................................................................................................4"
Page 1
Table of Contents
;.2 rojected 'alance #heet......................................................................................................4"
.able! 'alance #heet.................................................................................................................4"
.able! )unding )orecast......................................................................................................................1
.able! ersonnel...................................................................................................................................."
.able! ersonnel...................................................................................................................................."
.able! Jeneral Assumptions.............................................................................................................4
.able! Jeneral Assumptions.............................................................................................................4
.able! #urplus and Beficit..................................................................................................................5
.able! #urplus and Beficit..................................................................................................................5
.able! 1ash )low...................................................................................................................................6
.able! 1ash )low...................................................................................................................................6
.able! 'alance #heet...........................................................................................................................$
.able! 'alance #heet...........................................................................................................................$
Page !
%iami &each 'ilm (ociety) Inc.
9.+ C6ecutive #ummary
.he Fiami 'each )ilm #ociety $F')#& is a not:for:profit 2+9$c&$H& organiGation that is
e6panding to finally have a permanent home, .he Fiami 'each 1inemathe-ue, which will not
only serve as the home but will also be the officeKhead-uarters for F')#L main annual event,
.DC )C#.,MAL E) ),LF )C#.,MAL#! .he Fiami 'each ,nternational )ilm )estival $F',))&, which
will debut in the second year of 1inemathe-ue operation. .his plan concentrates on the first
year of operation, opening the 1inemathe-ue with a strategic start:up N)ounding 1ircleN, and
then operating it through creative programming, marketing, product and service sales, and
fundraising.
We are seeking funding to add to our previous donations, for initial start:up e6penses to be
used for build:out, rent and related issues, e-uipment, and initial cash to handle the first few
months of e6penses. Eur annual revenue will continue with a combination of memberships,
admissions to programs, product and services sales, fundraising activities, and city, county, and
state grants.
We have already formed several strategic alliances with various organiGations and businesses
that will help or have helped to make the 1inemathe-ue and F',)) a success. Buring the first
year of the 1inemathe-ue, our business goals are in five main categories!
9. Epening the space successfully@
*. Jenerating earned revenue from a combination of ticket sales, product and service sales,
and additional fundraising@
H. Oeeping gross profit margins high@
I. 7aising substantial percentages of revenue from grant sources to develop and maintain
membership level@
2. ,ncluding outreach as a main goal to include various audiences.
.he Fiami 'each )ilm #ocietyLs mission is to provide a cultural alternative to the commercial
film e6perience, and to celebrate and promote the artistic elements of the medium and related
ones, and to nurture and promote the art of filmmaking itself. ,ncluded in the mission will be
special consideration for the cultural diversity of Fiami 'each. .he 1inemathe-ue will be a base
to utiliGe, enjoy, learn, and discover. ,t will also be a workplace of inclusion and respect, with
a focus on the development of creativity and ideas.
F')# has been programming special events for years, and the F')# specialty has been success
with collaboration with other cultural institutions, its creative programming utiliGing the
uni-ueness of Fiami 'each, and its outstanding sense of marketing.
.he products and services provided by the 1inemathe-ue will all complement the main mission
of the organiGation, to provide a cultural alternative to the commercial film going e6perience.
.he standards of -uality of the merchandise and services presented will be based on creativity
and imagination, culminating in a uni-ue e6perience for cinemathe-ues. .he Fiami 'each
1inemathe-ue will be different. #uch creative programming as N)ood P )ilm! Fovies .o Bine
)orN, NYoga P )ilmN, and N1afe 1on 1inemaN combines the intriguing and sometimes
provocative aspects of our diversified local culture, supplemented by high -uality merchandise
that serves as educational souvenirs and reference material.
Eur core market for the 1inemathe-ue is the type of person who appreciates the arts and
cinema in particular, and is interested in an alternative to the typical commercial offerings in the
Page 1
film and arts e6periences. .his core market e6ists in all the categories of our main markets, as
described in detail in the Farket #egmentation section, and our target markets are based on
the biggest percentages of the pie, but we would like to develop the smaller percentages of the
pie also, so we are targeting certain markets to develop that support.
.here is no organiGation in #outh 'each that currently provides the services and emphasis that
F')# will provide for Fiami 'each. 7ecently .he Alliance NarthouseN 1inema on Lincoln 7oad
closed, so the 1inemathe-ue is filling an important gap in alternative programming. Eur hard
core film audience will be pleased to know that programming will be aimed in their direction,
but with a different package. #-ueeGing seven nights out of an audience that supports one or
two on a regular basis is why we will have programming such as NMiews )rom the AndergroundN
and N)oreign )ilm )ridaysN in our programming line:up for niche markets and outreach for
underserved audiences, as well as NQaGG or 1lassical )ilmbrunchN featuring live entertainment
and a lighter fare appealing to a wider audience.
With our singular focus on film and related arts, we have a solid direction and we are positioned
as the premiere source for cinema and photographic arts presentation and education in Fiami
'each. .he 1inemathe-ue will be the main venue for film appreciation, enrichment, and
enjoyment of all the related arts and activities tied to the art of film. .herefore a marketing
focus will be on these benefits of visiting and participating in the 1inemathe-ue. .hrough our
diverse range of programs, a fresh e6perience for fre-uent visitors will provide an ongoing
development in the appreciation, enjoyment, and education that the 1inemathe-ue offers.
Oey areas of our marketing strategy include membership development, development of the
)ounding 1ircle, .he 1inemathe-ue 5ewsletter and other direct mailings, telemarketing, on:site
marketing of 1inemathe-ue products and services, targeted advertisements, general
listings, the website, radio and ublic #ervice Announcements $#A&, flyers, programs, and
brochures, the database, and press contacts.
F')# has begun an e6tensive fundraising campaign to provide initial start:up costs for the
1inemathe-ue. Cach area of need will be strategically matched with a potential donor, starting
with construction costs and ending with festival grants. .he areas of fundraising include the
#tart:Ap Bonor Brive, grant development, fundraising events, hiring fundraising professionals,
and sponsorship agreements, as well as research of other film festival operations.
.he Fiami 'each 1inemathe-ue website www.mbcinema.com will be an e6ample of the
creativity and style for the film society and the eventual film festival. .he website will have
strategic directional links on all pages to lead to sales, whether on:line or later on:site. .he
Fiami 'each ,nternational )ilm )estival website will be separate,
www.miamibeachfilmfestival.com, and the two sites will mutually benefit by being linked at
many strategic points.
7un for years by a Birector and 'oard of Birectors, the opening of the 1inemathe-ue will
e6pand the team to include an Eperations Fanager, and the Birector will assume that position
as he always has until the need arises to make it a paid position. As always, there will be
volunteers in several capacities, and the volunteer 'oard will play a big part in organiGing this
area. .hey each will have a role in managing an area of volunteer duties. As the time comes
closer to the Fiami 'each ,nternational )ilm )estival $F',))& development, the team will be in
place, ready for the bigger project, with potential managers in line for paid positions as they are
needed. .he 'oard of .rustees $.rustees&, also volunteer, will be e6panded and developed by
the Birector and 'oard to make available e6pert advise, donations of in:kind and products and
services.
Page !
)ounder and Birector Bana Oeith, Birector of the Fiami 'each )ilm #ociety since 9<<H when he
founded the non:profit organiGation, is uni-uely -ualified to run this project, which he has
developed since incorporation. De has two bachelorLs degrees, one in 1inema $emphasiGing film
history, aesthetics, and criticism&, and one in )ine Arts $emphasiGing graphic arts with
photographyKphotolithography&, from the Aniversity of 1alifornia, #anta 'arbara. Dis film
e6hibition background includes management of the Arlington 1enter for the erforming Arts in
#anta 'arbara, and .he 7ed 7ock 99 .heatres, at the time the worldLs largest theatre
comple6. 7esearching for 1inemathe-ues and Fuseums for ten years in Curope has influenced
his interests and has been invaluable in developing the conceptual ideas of the film society and
1inemathe-ue. Dis collection of souvenir programs from all over the world covering the entire
history of cinema is considered by e6perts as one of the worldLs best, and will be a large aspect
of the 1inemathe-ue for marketing, e6hibition, and education.
.he 'oard of Birectors has remained intact for years, serving in many capacities and helping to
make F')# a major part of the cultural structure of Fiami 'each. Actress 'arbara ergament :
1hairman, Lucille Acocella of 5orthwest Airlines : #ecretaryK.reasurer, Jeorge 5eary, the
Birector of 1ultural .ourism for .he Jreater Fiami Misitors and 1onvention 'ureau, Farybeth
#heehan with Be5iro 7ealty, 1ristiane 7oget of AR)ilms ,nternational, and #eth )inkel, Cs-. :
Legal 1onsultant have all been long time volunteer supporters, and will now be even more
instrumental in the e6pansion of the #ociety, helping to develop the 'oard of .rustees, and
helping to guide the organiGation.
,n line for important positions on the team include future rogrammersKroduction
Birectors Quan 1arlos Saldivar and 7honda Fitrani. BirectorKproducer Quan 1arlos
Saldivar completed both his ')A and F)A in film studies at 5YA )ilm #chool, served as a juror
for the #undance )ilm )estival short film category, and wroteKdirected the #undance trailers
that year, How To Make A Bird, How To Make A Tree, and How To Make A River. De was elected
a #undance )ilm ,nstitute )ellow that summer. Quan produces for the '# show In The Life. De
teaches at the Andergraduate )ilm rogram at 5YA, and is a member of the 5ational
Association of Latino ,ndependent roducers.
7honda L. Fitrani, BirectorKproducerKeditor, is graduate of the Aniversity of Fichigan, ')A. #he
began her film career at Firama6 )ilms in 5ew York as ost 1oordinator on such films as
Marvin's Room, and assisted on Modulations which played at #undance and 'erlin )ilm
)estivals. As editor, she was principal on such films as Hit and Run, and edited for the ,nternet
company seudo rograms and recently for the film The Suitor. #he is a regular editor for A'1
news. Cua Mia is her first feature documentary.
Ether team members include .echnical 1oordinator Aleksandar #tojanovic of 1W# roductions,
Jrants 1onsultant ola 7eydburd, #pecial Cvents roducer aulo #adri with .FJ roductions,
,nternational )ilm )estival Liaison #andy Fandelberger of ,nternational Fedia 7esources, and
5orth and #outh American 1orrespondent Qesse 7odriguiG based in 1hicago. .his international
team forms the basis that will help make the 1inemathe-ue and F',)) a major success. .he
team is e6pected to grow as we develop.
.he balance sheet and the various tables of this plan show managed but sufficient growth of net
worth, and a sufficiently healthy financial position. .he yearly and monthly estimates are
included in several topic areas, and in the appendi6.
With continued growth as allowed by this strong plan, F')# will be in position to continue
development for the Fiami 'each ,nternational )ilm )estival, which will grow after the first year
into a major international film festival, while the 1inemathe-ue continues to thrive as a
successful addition to Fiami 'each culture.
Page "
1hart! Dighlights
9.9 Ebjectives
Buring the first year of the 1inemathe-ue, our business goals are!
9. .o open the space on Cspanola Way with a basic build:out, helped by the in:kind and
monetary donations of appropriate partners, individuals and businesses.
*. .o generate over T9+,+++ monthly in earned income by the end of the first year from a
combination of ticket sales to various programming, memberships, retail sales in several
departments, outreach, meeting space fees and related services, ,nternet and telephone
services, and additional fundraising.
H. .o keep a strong gross profit margin of at least >+3 from sales of products and services.
I. .o receive at least T9+,+++ in the first year from newly developed funding sources such as
grants that will come over time depending on deadlines and -ualifications.
2. .o develop and maintain a strong membership base at different levels of donorship.
>. .o develop an outreach program that includes new markets and opens the doors for the
ultimate programming goal! .he Fiami 'each ,nternational )ilm )estival, which will debut
just months into the second year.
9.* Fission
.he Fiami 'each )ilm #ocietyLs mission is to provide a cultural alternative to the commercial
film e6perience, and to celebrate and promote the artistic elements of the medium, and to
nurture and promote the art of filmmaking itself. .he 1inemathe-ue will be the home of F')#,
and will provide an historical and uni-ue environment for the the #ociety to pursue its mission.
,ncluded in the mission will be special consideration for the cultural diversity of Fiami 'each
and the world, and the 1inemathe-ue will serve as a base for the promotion of the inclusion of
international elements, with the ultimate display being .he Fiami 'each ,nternational )ilm
Page 4
)estival. .he 1inemathe-ue will become the base for film and arts appreciation for a wide
spectrum of local cultural communities and visitors alike. ,t will a place to utiliGe, enjoy, learn,
and discover. ,t will also be a workplace of inclusion and respect, with a main focus on the
development of creativity and ideas.
*.+ ErganiGation #ummary
.he Fiami 'each )ilm #ociety $F')#& has been a non:profit 2+9$c&$H& organiGation in e6istance
since 9<<H. .he timing is finally right for our mission to have a permanent home, so our new
focus will be the development of .he Fiami 'each 1inemathe-ue, which will provide a space for
year:round programming and a working environment for the head-uarters of the Fiami 'each
,nternational )ilm )estival.
F')# has been presenting programming in uni-ue ways for years on Fiami 'each, combining
film with other important aspects of Fiami 'each culture such as the utiliGation of the
celebrated architecture $such as NMintage )ilms in Art Beco #pacesN&, the strong restaurant
industry presence of the beach $with N)ood and )ilm! Fovies to Bine )orN, a five year sold:out
series of films in restaurants where the chef creates a menu inspired by the film of the night&,
Fiami 'each history $with mini:festivals such as N.he Csther Williams )ilm )estival at Fiami
'each #wimming oolsN&, and collaboration with other cultural institutions $such as N#hock of
the 5ew! )ilm in the 5ew AgeN with the Wolfsonian Fuseum, and N,ngmar 'ergman! Women
Breams, and BemonsN with the 'ass Fuseum of Art&.
We have currently been participating in the 1ity of Fiami 'each N*nd .hursdaysN program,
where the non:profit cultural arts organiGations sponsor a free activity for beach residents and
visitors. .o gain momentum for our concept on Cspanola Way, we have been presenting )rench
films at the )rench 1afe A La )olie which will eventually be our ne6t door neighbor. We will
continue the series and e6pand on the idea, to include free films in the newly restored laGa de
Cspana $see details below& while continuing to present in smaller venues such as A La )olie, and
of course, we will show free films every N*nd .hursdayN at the 1inemathe-ue.
.he 1inemathe-ue will not only become a cultural NanchorN for Cspanola Way, but for the 1ity of
Fiami 'each. 'esides a presentation space unlike any other, we will have a NmuseumN aspect,
concentrating specifically on our realm of e6pertise, complementing the other museums on
#outh 'each, to form a well rounded cultural network. .he 1inemathe-ue will be the home of
the 1inemathe-ue Archive, one of the worldLs most complete and impressive collections of rare
souvenir program booklets spanning the entire history of cinema, from 9;<2 to today, which will
be utiliGed for e6hibition, education, and promotion. An on:line tour of the 1inemathe-ue
Archive N.he Distory of 1inema ,llustrated by #ouvenir rogramsN will form a basis for the
general understanding and reference of film history highlights, and will help to define the areas
of programming at the 1inemathe-ue and provide an entertaining and fascinating tool for
people interested in furthering their knowledge of cinema history. Eriginal programs from many
countries, telling the story of American #ilents and .he Jolden Age of the #tudio #ystem,
Jerman C6pressionism, 7ussian 1onstructivism, ,talian 5eorealism, )rench 5ouvelle Mague, and
many more contemporary genres and movements will be utiliGed for in:house e6hibitions. .he
on:line tour will eventually be published, and the e6hibition will go on tour to other
cinemathe-ues and film museums around the world.
'elow are e6amples of the over 2,+++ original souvenir programmes from the 1inemathe-ue
Archive, spanning the entire history of cinema from 9;<2 to today, making up the on:line
educational tour and eventual e6hibition N.he Distory Ef 1inema ,llustrated 'y #ouvenir
rogrammesN!
Page 5
The !iss, Cdison 9;<> A#AKAmerican
Cairia, astrone 9<9I ,talyKAmerican
Potemkin, Cisenstein 9<*2 A##7KJerman
Metro"olis, Lang 9<*>, JermanyKJerman
Citi#en !ane, Welles 9<I9 A#AKAmerican
Mas$ulin%&eminin, Jodard 9<>>, )ranceKBanish
'(etsu, FiGoguchi 9<2H Qapan KJerman
Persona, 'ergman 9<>>, #wedenKAustrian
Blue )elvet, Lynch 9<;>, A#AKJerman
We have already formed several strategic alliances with various organiGations and businesses
that will help or have helped to make the 1inemathe-ue and F',)) a success.
.he 1ity of Fiami 'each itself is an important ally, as a supporter of the 1inemathe-ue and co:
presenter of F',)). Birector of .ourism Fichael Aller and Fayor Bavid Bermer, as well as
other city officials have been supportive and helpful in recogniGing the value of this important
project.
.he independent special event producer, .FJ roductions, which produces our annual NEscar
5ightN $an official licensed party of the Academy of Fotion icture Arts and #ciences itself&, will
continue to aid in fundraising for that annual party, and for others in the future, such as the
special events for F',)).
Ether professionals Nin the fieldN $not based in Fiami, but in other areas of the world in the film
industry& will be of tremendous importance to development of sponsorship, programming, and
alliances, for the 1inemathe-ue and F',)). )or e6ample, Qesse 7odrigueG, former Eperations
Fanager for the 1hicago )ilm )estival and other film festival capacities, will be a consultant in
many development and operational areas, including sponsorship and programming. #andy
Fandelberger, of ,nternational Fedia 7esources, will be consultant in development and liaison in
the international film festival circuit.
1ultural organiGations such as the 5ew World #ymphony, .he Fiami 1ity 'allet, .he Wolfsonian,
.he 'ass Fuseum, and others all can or have participated in collaboration with F')#.
1ollaborative presentations will be a major part of the 1inemathe-ue, such as accompaniment
by musical duets, dancers, or performance artists. F',)) will specialiGe in collaboration to make
a festival that incorporates many arts.
#chools and universities will be a major part of 1inemathe-ue programming, and the )isher
)ineberg school will benefit by having the 1inemathe-ue at its border. We plan to unite the
schools by preparing programming with the schools in mind.
*.9 rogramming
rogramming at the 1inemathe-ue will be a varied collection of types of nights that serve a
wide spectrum of local Fiami 'each and visitor contingencies. ,t will also offer several
workshops and demonstrations that will continue the F')# mission and allow a wider audience
to participate in the 1inemathe-ue activities. .uesday through #unday will have regular nights
of specialiGed programming, and there will be creative monthly special events such as N)ood P
)ilmN where the best chefs provide a demo of their culinary inspirations based on a film. Also
a monthly Feet .he Artists event for the N*nd .hursdays Fiami 'each 1ultural Arts 5ightN will
concentrate on bringing an arts appreciation to local students and independent film enthusiasts
by allowing them to meet the directors and discuss their work.
Page 6
.hroughout the year the 1inemathe-ue will also be available as a supplemental space for all the
local film festivals, as a hub and meeting place for information and activities such as panels,
intimate screenings, and photography e6hibitions related to the current festival.
'iami Beach Cinemathe()e
'onthly Calendar $not including annual events such as festivals that would change this
regular programming&
'ondays
$dark night available for private and corporate meetings&
T)esdays
;!H+pm UYoga and )ilmU
A transcendental visual and aural e6perience with non:narrative film.
Fats available for an actual enhanced yoga class.
*ednesdays
;!H+pm 1afV 1on 1inema
)ilms en Cspanol, supplemented by tapas, and )lamenco or #alsa preludes
Th)rsdays
;!H+pm Miews )rom .he u5derground
1utting edgeKe6perimental films from the microcinema movement that you wonLt find at the
cineple6
and every #nd Th)rsday $free&
Feet the Artists
Your chance to meet the directors and discuss their work
+ridays
;!H+pm )oreign )ilm )ridayW
)ilms from the rest of the world
Sat)rdays
99!H+am QaGG )ilmbrunch
A light brunch with vintage films and a jaGG intro
;!H+pm ,ndies Ander .he #tarsW
,ndependent films inside or in the courtyard
S)ndays
99!H+am 1lassical )ilmbrunch
Light fare and silent or not:so:silent films with accompaniment
;!H+pm Jay#unBay5ite
Jay themed films with, uh, dramatic intros, to say the least
and once a month on #unday nights
N)EEB P ),LF! Fovies .o Bine )orN
#outh 'eachLs best chefs demonstrate their talents, inspired by food on film.
Page $
Woutdoor screenings weather permitting
T,- +-STI.A/ 0+ +I/' +-STI.A/S1 The 'iami Beach International +ilm +esti&al
.DC )C#.,MAL E) ),LF )C#.,MAL# will be the largest annual project of F')#, in collaboration
with several international partners, and is in development as the 1inemathe-ue opens.
Bebuting a year after the 1inemathe-ue opening, the concept of the festival is to bring
together the winners of the other international film festivals, in an end:of:the:year round:up, to
compete once more in the main competition category.
F',)) will be the last international film festival of the year, collecting the best of the best.
)ilm festival directors from the chosen festivals $rotating every year to include 9+:9*& will be
invited to present their winner, with the filmLs director and stars, to promote their festival and
the winning film.
.here will be sidebars to the festival also, such as )lorida En )ilm celebrating our rich tradition
of local film making and festivals. )or one week a year the 1inemathe-ue will be everywhere,
not just at its intimate year Lround home. .he 1inemathe-ue will remain the meeting place for
the juries, the press conferences, and advance tickets and sales of official merchandise, but
most of the screenings would be at various venues on #outh 'each.
*.* )acilities
.he 1inemathe-ue Location is planned for 2+; Cspanola Way, just off the laGa de Cspana, in
the historic N#panish MillageN in the heart of the Art Beco Bistrict of #outh 'each. ,t is housed in
a 9<*2 Jothic 7evival section of the Fediterranean #tyle Millage. .he city of Fiami 'each is
restoring the block with a million dollar renovation that includes streetscape upgrades,
historically correct lamp posts, and iron signage. 5e6t door is an authentic )rench
cafeKcreperie, as well as other restaurants and shops in development. ,ncluded in the city
renovation plans is a major new pedestrian NesplanadeN that will connect Lincoln 7oad to
Cspanola Way which leads directly to laGa de Cspana. .he 1inemathe-ue will help change the
reputation of Cspanola Way by becoming a major cultural anchor for the historic street, and it
will bring new light to the area that has been inactive for years. ,t will continue the original
9<*2 plans of architect 5...' 7oney by providing space for bohemian artists within a uni-ue
revival of architectural styles.
The Cinemathe()e +acilities
With design by the celebrated interior designer atrick Oennedy $designer of the Dotel Astor
and #agamore, among many other spaces on #outh 'each and beyond& the intimate Fain
7oom will be the hub of activity where most programming will take place and films will be
shown. .he space is a hotographic Arts Jallery that shows films, as opposed to a formal
theatre. ,t will be a small cafeKlounge:style arrangement for a rela6ed viewing e6perience, with
a seating capacity of less than 2+. 5ot meant to be a presenting space for large festivals $such
as the Fiami 'each ,nternational )ilm )estival that will be mainly presented in other locations&,
but rather a space conducive to a year:round programming schedule of smaller scale, it will also
be the main office for the larger festival, as well as the space for announcements associated
with larger events, specialiGed and invitational screenings, and mini festivals. 1ontinuing the
fantasy tradition of Cspanola Way, the ceiling will be a starred tribute to the Natmospheric
theatresN of the 9<*+s and H+s. .he design will be a clean updated space with Andalusian and
Jothic influences, utiliGed as a gallery and screening room by night, and a post production
studio by day.
Page 8
.he 1inemathe-ue Jallery will also be within the main room, featuring ongoing e6hibitions of
world class cutting edge photography, graphics, video art, and performance art. .he
1inemathe-ue Archive and other collections will also appear as e6hibitions.
.he photographic gallery will have a strong alliance with the internationally known photography
showcase. .he showcase is a collection of international photographers who will be given the
opportunity to have month long e6hibitions at the 1inemathe-ue and will form the base for a
strong photographic presence in the arts on Fiami 'each, another underdeveloped area.
N1lassic 1oncessionsN will be available during the film screenings, such as fresh popcorn,
1inemathe-ue #odas made from ,talian syrups, juices, and seltGer spritGers $instead of
moderniGed carbonation machines&, and .ropical #orbetto in froGen lemons, limes, and
coconuts. ,ncluded will be favorite packaged candies from all over the world reminding people
of home.
.he second presentation space, also with an intimate seating capacity, will be the outdoor hotel
courtyard that is ne6t to the main gallery. .herefore the customers of the 1inemathe-ue have
two options for viewing Nunder the stars, indoors or outN.
.he )lorida 7oom is a production entity that will be servicing the 1inemathe-ue on an on:going
basis. .he officeKproduction room will be located within the 1inemathe-ue and the
placement creates synergy and mutual benefits for in:house productions and for the film
industry that will be able to utiliGe the facilities. 'esides offering services and facilities for film
makers such as editing and sound development, there will be in:house introduction clips made
for the 1inemathe-ue and F',)), and NFiami 'each 5ewsreelsN which will mi6 nostalgic Fiami
'each history with modern coverage of Fiami 'each events. film makers will make the NEn:
#creen AdsN for 1inemathe-ue sponsors and 1inemathe-ue products and services. .his will
allow the 1inemathe-ue to form a standard of -uality and creativity for images and
promotions on its screen.
*.H #tart:up #ummary
Eur #tart:up e6penses are based on the costs involved with the build:out improvements of the
planned space $an historic structure that needs upgrading&, and for the marketing and
operational e6penses needed to get up and running for the first couple months until we get on
our feet financially through programming, retail, and services income.
Constr)ction Phase Strategic Alliances1
.he 1ity of Fiami 'each itself is an important ally, as a supporter of the 1inemathe-ue and co:
presenter of F',)). Birector of .ourism Fichael Aller and Fayor Bavid Bermer, as well as other
city officials have been supportive and helpful in recogniGing the value of this important project.
Cspanola Way, ,nc. owns the FatGanas Dotel which houses the proposed 1inemathe-ue
location. Linda olansky, the main owner of the company, has been very helpful and
understanding of our needs, and is very interested in helping to make the project a success for
not only Cspanola Way but for the cultural benefit of Fiami 'each.
Architect Farty Dyman has been helping to strategiGe build:out, and has supplied the initial
success and budget information. ,nterior Besigner atrick Oennedy has taken a personal
interest in the community project, and will be offering his creative talents to make the design
outstanding and uni-ue.
Page
'usiness Molunteers for the Arts has helped us incorporate and introduced us to #eth )inkel,
Cs-. who has remained our legal advisor pro bono for almost ten years. #eth is continuing to
help on many levels. We plan to again utiliGe the 'MALs services to find help in other areas.
1onstruction services will be aided by a combination of local businesses in several areas such as
cabinetry, ironwork, locksmith, plumbing, electrical, appliances, and fabrics. 1ommittees are
being formed to organiGe and fill the areas of need.
An e6ample of areas of construction being sponsored is our agreement with Dotel 5ash, as a
major sponsor of the project. .he 5ash will be handling the air conditioning needs, among
sponsoring later needs.
Besign firms will be of great help, and have been, such as #uissa Besign, who designed our
logo and first brochure, and other design firms that have offered to help in the future.
.echnical aspects are helped by 1W# roductions, which has helped present the free *nd
.hursdays program, and which will help with Web design, technical presentation, and computer
servicing.
.he Cspanola Way group marketing plan will be utiliGed, as well as our Jreater Fiami
1onvention and MisitorLs 'ureau membership, to help network and create awareness.
An important alliance in development is with an internationally known electronics sponsor that
will provide us with computers, projection e-uipment, and supplies.
Later alliances will develop in strategic categories for sponsorship of the 1inemathe-ue and
F',)).
Page 1#
.able! #tart:up
Start-up
Requirements
Start-up Expenses
Legal $0
Start-up Office Costs (Software,etc) $!0
Corporate "mage (Stationer#, $car%s, etc&) $!0
'ar(eting 'aterials ($roc)ure*+ac(aging) $!0
,e-site Start-up $!0
.rc)itectural /esign $0,1!
2eneral Contractor $0,1!0
Electrical Connection $0,000
+lum-ing*Electrical*.C /esign $0,100
.*C inclu%ing 3ar%ware $0
/emolition $0
Construction .%%itions $!00
Ca-inetr#, 4inis)ing $0,000
"nteriors (4ireplace, 4rames, etc) $!00
/raper#*3ar%ware $!00
4looring $!00
Exteriors (Lan%scaping, "ronwor(, 4ountain, Stone) $0
4urniture (5)eatre C)airs) $!00
Loc(smit) $0
.ppliances $!00
Suppl# Set-up $!00
5ec)nical "nstallations $0
Computers*+)ones $0
6ew +ro7ection*Screen*Soun% $!00
"nternet*5elep)one "nstallation $1!0
5raining $0
5elep)one S#stem $0
"nsurance (5)eft, 4ire, 3urricane, Lia-ilit#) $0
Rent (Last, /eposit) $!,891
.%ministration $0
$usiness Licence $!00
Ot)er $0
5otal Start-up Expenses $0:,109
Start-up .ssets
Cas) Require% $0;,;<
Start-up "n=entor# $0
Ot)er Current .ssets $0
Long-term .ssets $00,000
5otal .ssets $;,;<
Total Requirements $88,000
Page 11
.able! #tart:up )unding
Start-up Funding
Start-up Expenses to 4un% $0:,109
Start-up .ssets to 4un% $;,;<
5otal 4un%ing Require% $88,000
.ssets
6on-cas) .ssets from Start-up $00,000
Cas) Requirements from Start-up $0;,;<
.%%itional Cas) Raise% $0
Cas) $alance on Starting /ate $0;,;<
5otal .ssets $;,;<
Lia-ilities an% Capital
Lia-ilities
Current $orrowing $0
Long-term Lia-ilities $0
.ccounts +a#a-le (Outstan%ing $ills) $0
Ot)er Current Lia-ilities (interest-free) $0
5otal Lia-ilities $0
Capital
+lanne% "n=estment
.ccount $alance for $uil%out $0,000
4oun%ing /onor $0,000
4oun%ing /onor $!,000
4oun%ing /onor $!,000
4oun%ing /onor $,!00
+remiere 'em-ers)ips (!0) ($000 eac)) $!,000
'em-ers)ips (!0) ($!0 eac)) $,!00
2rants $0
.%%itional "n=estment Requirement $0
5otal +lanne% "n=estment $88,000
Loss at Start-up (Start-up Expenses) ($0:,109)
5otal Capital $;,;<
5otal Capital an% Lia-ilities $;,;<
Total Funding $88,000
Page 1!
1hart! #tart:up
*.I )undraising #trategy
F')# has begun an e6tensive fundraising campaign to provide initial start:up costs for the
1inemathe-ue. Cach area of need will be strategically matched with a potential donor, starting
with construction costs and ending with festival grants.
9. Start")p 2onor 2ri&e. Bonor list development is the first step of the #tart:Ap Bonor Brive
and is already in motion, with development of a prospect list from our past and present
supporters, and potential new ones, to match with the various levels of the )ounding 1ircle and
membership to assure a good match of donors with donor levels. 1reation of special categories
and targeted donations are being worked on for local businesses such as hotels, which will get a
long term deal with tie:ins to participation in F',)). As members of the )ounding 1ircle, they
will be given special consideration when hotels are utiliGed for the larger festival. #pecific ,n:
Oind donation needs are being assembled as well, to match donors with needed items. Failing
of the #olicitation Letter will be done in stages as the lease is negotiated, because the letter for
donations should be specific about location, and the revenue re-uired for build:out is re-uired
to finaliGe the lease. .he first letters will be limited to donors who will directly affect build:out
commencement.
$see below te6t for )ounding 1ircle ,nvitational letter&
Page 1"
You are invited to help make a new cultural institution on #outh 'each%
The 'iami Beach Cinemathe()e
the new home of
The 'iami Beach +ilm Society
and head-uarters for the upcoming
'iami Beach International +ilm +esti&al
N.DC )C#.,MAL E) ),LF )C#.,MAL#N
After years of presenting films on the beach in creative ways, the not:for:profit organiGation
F')# is finally building a new home where films will be presented lounge:and:cafV:style on a
regular basis, along with e6hibitions of photography, graphics from the 1inemathe-ue Archive,
and related arts and cutting edge projections. .he 1inemathe-ue will not only be a cultural
institution for the community, but home to one of the most important new film festivals on the
international circuit, as well as a supplementary venue for many of the e6isting ones. .here will
be two Nscreening roomsN, one intimate gallery space with a starred ceiling like the cinemas of
the 9<*+Ls and H+Ls, and one beautiful Fediterranean courtyard, so movie:goers will Nunder the
stars, indoors or outN.
Become a mem3er of 4The +o)nding Circle4 of the Cinemathe()e.
.here are several levels of participation, so please take the time to see how you can become
part of the most e6citing community project in a long time. .he )ounding 1ircle Fembers will
appear on a permanent bronGe pla-ue prominently displayed at the 1inemathe-ue.
Bonations can be either cash or non:cash $in:kind&, and are ta6 deductible.
.he benefits at each level include those benefits of levels below them. A sample of he benefits
of each level are as follows!
+o)nding Premiere Sponsor T*2,+++ and over : A custom designed package of benefits
+o)nding Sponsor T9+,+++ : 1ustomiGed En:#creen Ad, 9>+ tickets to regular screenings
+o)nding Premiere Patron T2,+++ : 1ustomiGed si6 month signage, =2 tickets to regular
screenings
+o)nding Patron T*,2++ : 1ustomiGed animated logo, 1ustomiGed one month signage, Ene
dayKnight use of facilities, H2 tickets to regular screenings
+o)nding 2onor T9,+++ : 1ustomiGed ad in programmes and newsletter, *+ tickets to regular
screenings
+o)nding +riend T2++ : Listings in programmes and newsletter, 9+ tickets to regular
screenings
Premiere 'em3er T9++ : #pecial offers from sponsors, F')# .:shirt, membership benefits
Page 14
'em3er T2+ : 9*.23 discount on tickets and subscription to F'1,5CFA 5ewsletter $#tudents
and #eniors receive *23 discount&
Fembership commences when 1inemathe-ue opens
1all H+2 >=:),LF# $>=H:I2>=& )E7 FE7C ,5)E7FA.,E5 and details
We are looking forward to hearing from you soon.
XXX
Cventually a broader re-uest for donations will be mailed to continue fundraising and open the
1inemathe-ue. .he )ounding 1ircle #ponsors, atrons, and Bonors will achieve levels by either
in:kind or cash donations. ,n:kind for build out, such as labor fee waivers and donated
e-uipment will be as valuable because it will be for given for items we would otherwise need to
purchase.
*. 5rant de&elopment is already in motion also, with the hiring of a professional Jrants
Fanager, ola 7eydburd, who is on board as one of the first F')# paid positions. Fs. 7eydburd
is well known as one of the communityLs best grants professionals, and we anticipate success
with her services. #he will interface with the Birector and Jrant 1hair of the 'oard of Birectors.
H. +)ndraising e&ents such as our annual Escar 5ight
4
, the only officially licensed party in
Fiami of the Academy of Fotion icture Arts and #ciences, produced by .FJ roductions, will
continue to bring revenue for the 1inemathe-ue. A variety of smaller events will also be
developed to create revenue, such as movie premieres, and an upcoming fundraiser NArtists for
the Art of 1inemaN.
I. +)ndraising professionals will be hired from many areas that will help with an
international selection of sponsorship revenue and in:kind donations.
2. Sponsorship agreements will provide e6clusive sponsorship in a specific industry $such as
airline alliances or electronics or automotive industry&. .his will create on on:going relationship
with sponsors and develop ties that create bonds and pride in sponsorship.
>. 6esearch of other film festivals and cinemathe-ue operations helps to form a fundraising
target market, and provides valuable information. .he )ounder has attended the 1annes )ilm
)estival for fifteen years, bringing back information and contacts for many activities.
H.+ roducts and #ervices
.he products and services provided by the 1inemathe-ue will all complement the main mission
of the organiGation, to provide a cultural alternative to the commercial film going e6perience.
.he standards of -uality of the merchandise and services presented will be based on creativity
and imagination, culminating in a uni-ue e6perience unavailable even in other cinema venues.
Where else can you find N)ood P )ilmN, NYoga P )ilmN, N1afe 1on 1inemaN and other creative
programming and products that combine the intriguing and sometimes provocative aspects of
our diversified local culture, supplemented by high -uality marketing materials that serve as
educational souvenirs and reference materialY Enly at the Fiami 'each 1inemathe-ue.
Page 15
Dere are several categories of our services!
9. Eur programming will provide a wide variety of areas and specialiGes in catering to target
markets.
*. Eur bookstore provides a research environment with new, used, and anti-uarian books, as
well as international newspapers.
H. Eur gallery is a showcase for international artists specialiGing in moving images,
photography, graphics related to film, and related arts. Fonthly changes in the installations
will keep the look of the 1inemathe-ue fresh and alive, and will attract repeat visitors.
I. Eur Fain 7oom makes an unusual Nbouti-ue:styleN meeting space for corporations, private
parties, private film screenings, and films in progress dailies viewing.
2. .he )lorida 7oom, the in:house production entity, makes images that fit into the fabric of
the 1inemathe-ue activities. 'usinesses will love to be involved when they see what our
image makers can do for them, and see how their customiGed message relates to our
audience.
Dere are a few of our product categories!
9. .he programming will be supplemented by souvenirs such as postcards with images from
the 1inemathe-ue Archive which are tied into the themes of the 1inemathe-ue. Fany of
these items will also be e6cellent e6amples of Fiami 'each souvenirs.
*. .he 'ookstore will have its own line of products such as bookmarks and agendas.
H. .he Jallery will feature high styled but practical design items such as yoga mats, candle and
insense sets.
I. .he 1afe will have candies and baked goods from all over the world, and packaged items,
worthy of a special trip, to take away. $.he items are made off:site and delivered by a
licensed provider.&
$#ee below e6ample 1inemathe-ue 1oncession Fenu&
1inemathe-ue 1oncession Fenu
.he international specialties at the 1inemathe-ue are from a wide range
of countries, and many are available for take:out or mail order.
4The Classic Concessions4
)7C#D E1E75 out of .he 1inemathe-ue 'o6
1,5CFA.DCZAC #EBA# made from natural ,talian syrups, juices P spritGer
)7ESC5 #E7'C..E in oranges, limes, lemons, and coconuts
,5.C75A.,E5AL 1A5B,C# P 1DE1ELA.C#
Page 16
Coffees, teas, and accompaniments from aro)nd the world to remind yo) of home
Be&erages Co)ntry Accompaniments
American 1offee A#A
1hocolate 1hip Eatmeal
1ookie
1afV au Lait )7A51C FarGipan etit )ours
Cspresso ,.ALY Erange istachio 'iscotti
Oaffee Focha JC7FA5Y 1urrant #tollen
1afecito A7JC5.,5A Alfajor de Bulce de Leche
White 7usse 1appucino 7A##,A ryanik
1afV 5egro 1olada '7AS,L #erenato de Amor
,ced Oaffee J7CC1C 'aklava
1afV 1on Leche 1A'A astelito de Juava
Felange mit #chlag AA#.7,A Fohn .orte
1afV de 1olombia 1ELEF',A .urrones
Almond Filk wK Qordan
Almonds
QE7BA5 Fedjool Bate Oake
Deisse #chocolade #W,.SC7LA5B .oblerone
Juarana de MeneGuella MC5CSACLLA Arepa de )resas e 1rema
)resh Lemonade DA,., ineapple .arte .atin
1hocolatada de Fenta FC[,1E Jalletitas de 'oda
1olada de ina AC7.E 7,1E .emble-ue
onche de )rutas #A,5 .arta de FanGana
1hai .ea .DA,LA5B Lemon Jrass 1ookie
7yokutya $Jreen .ea& QAA5 'oyton in 7ice aper
.e de 5ana $mint& ,#7ACL 7uggelah
Carl Jrey .ea C5JLA5B 1ranberry Walnut #cone
Barjeeling .ea ,5B,A 7ose Julab Qamun
.e FanGanailla
$1ammoumille&
C7A Fil Dojas
Qasmine .ea 1D,5A Almond )ortune 1ookie
,ced #un .ea FE7E11E 1oconut Facaroon
$#ee below e6ample products available on:site or on:line&
'iami Beach Cinemathe()e 0n"/ine and 0n"site Shopping in de&elopment.
.he 'ookstoreKJallery Line
ostcards of the 1inemathe-ue Archive
ostcard #et
F')# osters
'ookmark #et
1inemathe-ue Agenda
.he 'each .owelK'lanket
.he .:shirts
.he NYoga P )ilmN Line
Page 1$
.he NYoga P )ilmN Fat
.he NYoga P )ilmN ,ncense #et
.he NYoga P )ilmN 1andle #et
.he NYoga P )ilmN 1B
.he 1inemathe-ue 1oncessions
.he 1inemathe-ue 'o6es
o .he N,nternational )estival of #weetsN 'o6
o .he N1lassic 1oncessionsN 'o6
o .he 1offee P .ea 'o6
o .he 1ustomiGed N'o6ed #ocialN
I.+ Farket Analysis #ummary
We have broken up our markets into four divisions to analyGe the percentages of types of
people who will come to the 1inemathe-ue. .he Fiami 'each ,nternational )ilm )estival will
have a different breakdown.
.he four divisions are!
9. Jeographical
o #outh 'each Locals *=3
o #outh )lorida Locals *=3
o Misiting Ether Americans 9*3
o Misiting #outh P 1entral American, P 1aribbean 9*3
o Misiting Curopeans 9*3
o Misiting Ether Areas 9+3
*. 7ace, 7eligion, and 1ulture
o White 5on:Qewish *=3
o Qewish *=3
o Dispanic *=3
o African American =3
o Ether 9*3
H. sychographics $behavioral patterns or Ntypes of peopleN, and people fitting into a certain
market groups unrelated to the above categories&
o #tudents 9;3
o Jay and Lesbian 1ommunity 923
o 1orporate Jroups 9H3
o )ilm ,ndustry 9*3
o Elder Jeneration 923
o other *=3
Page 18
I. Age
o under 9+ 23
o 9+:*+ 9+3
o *9:H2 HH3
o H2:2+ H93
o 2+ and over *93
Eur core market for the 1inemathe-ue is the type of person who appreciates the arts and
cinema in particular, and is interested in an alternative to the typical commercial offerings in the
film and arts e6periences. .his core market e6ists in all the categories above, and our
target markets are based on the biggest percentages of the pie, but we would like to develop
the smaller percentages of the pie also, so we are targeting certain markets to develop that
support.
'elow is a list of target market segments that the 1inemathe-ue will appeal to!
So)th Beach /ocals 4into the arts scene4. .his is possibly the main market for the
1inemathe-ue. eople who live here year:round and are yearning for just this type of venue.
#outh 'each Locals tend to try to discover Nlocal hangoutsN that are trendy yet not
overwhelmed by tourists, and are not on the beaten path. $When is the last time you saw a
large gathering of locals on Ecean BriveY& .his is mainly why the location on the west end of
Cspanola Way was chosen. .he area is becoming an Nin placeN for locals, with the help of our
institution.
/ocals from other areas in 'iami. .he types of people who go to art films in other areas
such as 1oral Jables and Fiami will go out of their way to come to see whatLs going on here.
.his group will include students from ),., AF and ),A, arts supporters, and young people
attracted to #outh 'each who are looking for something to do Nbefore or after dinner and before
late night clubsN.
0lder 5eneration /ocals who have had few opportunities to participate in activities on #outh
'each that they can relate to. .he nostalgia factor that will be a big part of the 1inemathe-ue
will attract many older people of many ethnic origins. .his group will include Nbaby boomersN
and senior citiGens.
,ispanic People who are looking for an alternative to a typical #outh 'each e6perience.
Wednesday nights, N1afe 1on 1inemaN with #panish language films, will be devoted to this
market since it is an important major market in Fiami, but of course this market will also enjoy
any night or day at the 1inemathe-ue.
/es3ian 7 5ay People looking for an alternative to the gay club scene on #outh 'each.
#unday nights will be devoted to this important #outh 'each market.
Corporate 5ro)ps utiliGing services such as film editing facilities and meeting facilities.
The /ocal 8ewish Comm)nity who will find many of our programs to be of interest as the
1inemathe-ue will specialiGe in nitch programming to serve the needs of our audience
constituency.
Page 1
9pscale To)rists who are attracted to #outh 'each for its bouti-ue:style architecture and Art
Beco history, and would appreciate a cultural Nbouti-ue:styleN alternative to a commercial
movie theatre or touristy Ecean Brive Nart galleryN. .his project helps to keep them coming to
#outh 'each.
:o)ng International St)dents and ,ostel 5)ests. .his group is here on vacation so will
always find time for leisure activities. Fany 1lay Dotel guests are Curopean, with a tradition of
appreciating cinema and arts of a wide variety. ,t is a part of their culture to appreciate and
understand the alternative offerings of a 1inemathe-ue. .hey also need to use the ,nternet to
check email, etc, and are interested in their newspapers from their countries.
+ilm Ind)stry 'em3ers seeking an interesting space for dailies and presentations for their
films, and film festival attendees. Another international market important for Fiami 'each
tourism. .his market will grow tremendously with the inclusion of F',)) into the programming.
I.9 .arget Farket #egment #trategy
#ome e6amples of the strategy to bring in targeted markets is shown below!
/ocals Into the Arts Scene. lacement of 1inemathe-ue away from the typical NtouristyN
areas where locals rarely go. rogramming of local Oaffee, video artists, photographers, and
designers. )urniture design by local designer. #trong connections with local newspapers and
magaGines.
/ocals +rom 0ther Areas. Eutreach to universities and other arts and film enthusiasts, by
marketing directly to them, advertising in their publications, and sponsoring their events.
5ewspaper listings.
0lder 5eneration /ocals. rogramming certain nights with them in mind, such as the
nostalgic oriented brunch programming. Also special programming can be organiGed for the
Fiami 'each #enior 1enter which is one block away.
,ispanic Comm)nity. N1afe 1on 1inemaN #panish speaking Wednesday nights. .argeting
Fiami )ilm )estival crowd, upscale events.
/es3ian 7 5ay Comm)nity. #unday nights. Wire magaGine ads, info in gay clubs and
especially more sophisticated gay events. articipating in gay events as supporter.
Corporate 5ro)ps. #olicit targeted businesses for meeting space, contact hotel group sales
personnel.
/ocal 8ewish Comm)nity. rogram consideration and 1afe inclusion of Qewish specialties.
#upport other Qewish film events and provide additional venue for supplemental activities.
9pscale To)rists. 1ontact hotel concierge on a regular basis to keep flow of this market.
Effer concierge incentive program. 1hamber of 1ommerce, museums, upscale hotels brochure
placement.
International St)dents and ,ostel 5)ests. Fake available ,nternet and long distance
telephone services, as well as international books, and newspapers. Epen door to hotel lobby
for more direct access to 1inemathe-ue.
Page !#
;affee. Oeep in constant touch with this market to provide a space they relate to. rovide
written information at other festivals, websites, and production guide mailings, calls, follow:ups.
International film enth)siasts and film festi&al s)pporters. Website and ress 7eleases
to direct them. romotional materials at other film festivals and events and film industry
locations.
I.9.9 #ervice roviders Analysis
.here is no organiGation in #outh 'each that currently provides the services and emphasis that
F')# will provide for Fiami 'each. ,n *++9 .he Alliance 1inema on Lincoln 7oad closed, so the
1inemathe-ue is filling an important gap in alternative programming. #erious film enthusiasts
make up a minority of #outh 'each locals and even visitors, but our programming is aimed at
making the e6perience of being at the 1inemathe-ue as interesting as the films, so the project
has a wider appeal, with a wider outreach program, and a wider variety of supporters. Eur hard
core film audience will be pleased to know that programming will be aimed in their direction,
but with a different package. #-ueeGing seven nights out of an audience that supports one or
two on a regular basis is why we will have N.hose Avant:Jarde FondaysN and N1afe 1on
1inemaN in our programming line:up for niche markets as well as N#unday 'runch at the
1inemathe-ueN featuring live entertainment and a lighter fare appealing to a wider audience.
.he current alternative film presenting venues on #outh 'each are supplementary to museums
that emphasiGe another aspect of their programming $e6hibitions of their permanent and
visiting collections&. .he Wolfsonian and the 'ass Fuseum both have small auditoriums for film
viewing, but emphasiGe other aspects.
.he current alternative theatres in other neighborhoods include the #oyka 1inema on 'iscayne
'oulevard in Fiami, .he 'ill 1osford 1inema at the Aniversity of Fiami campus in Fiami, and
.he Abisenthe in 1oral Jables.
We intend to form cooperative relationships with these venues, especially the #outh 'each
venues that we already have formed a working relationship with in the past. F',)) will utiliGe
many #outh 'each venues, and the intention is to form a synergy in the neighborhood so the
festivalLs home is #outh 'each venues of several types.
,nstead of seeing these venues as competition, we see them as venues that help form an
audience, and we see the 1inemathe-ue as a venue that will also help them in the same way.
2.+ #trategy and ,mplementation
With our singular focus on film and related arts, we have a solid direction in focus and we are
positioned as the premiere source for cinema and photographic arts presentation and education
on Fiami 'each. .he 1inemathe-ue will be the main venue for film appreciation, enrichment,
and enjoyment of all the related arts and activities tied to the art of film. .herefore a marketing
focus will be on these benefits of visiting and participating in the 1inemathe-ue. .hrough our
diverse range of programs, a fresh e6perience for fre-uent visitors will provide an ongoing
development in the appreciation, enjoyment, and education that the 1inemathe-ue offers.
Oey areas of our marketing strategy include the following!
Page !1
'em3ership de&elopment and growth as a means to provide recurring revenue. articipation
in the 1inemathe-ue will have many benefits, and by e6tending an impressive value proposition
at all levels, we e6pect to -uickly e6pand our membership to include a wide variety of people,
and our retention and renewal level should remain high as a result of updating and perpetually
adding new and e6citing benefits.
.he first stage of membership in the 1inemathe-ue will be the development of the )ounding
1ircle. .his will be the group of corporations and individuals who participated in the ground floor
construction phase of the 1inemathe-ue, and will be acknowledged on a bronGe pla-ue placed
prominently on premise. .hrough either in:kind or cash donations or a combination of both,
membership in the )ounding 1ircle of the 1inemathe-ue will be achieved on several levels!
+o)nding Premiere Sponsor $T*2,+++ and above&. .his level will receive a customiGed
benefit package that individually suits the provider, with the most prominent presentation
credit.
+o)nding Sponsor $T9+,+++ and above&. .his level will also receive a customiGed benefit
package that individually suits the provider, with second most prominent presentation credit,
customiGed En:#creen Ad, and 9>+ complimentary tickets to regular attractions.
+o)nding Premiere Patron $T2,+++ and above&. 1ustomiGed signage for si6 months and =2
tickets to regular screenings.
+o)nding Patron $T*,2++&. 1ustomiGed animated logo for one month, customiGed signage for
one month, H2 tickets to regular screenings.
+o)nding 2onor $T9,+++&. 1ustomiGed ad in programmes and newsletter. *+ tickets to regular
screenings.
+o)nding +riend $T2++&. Listing in programmes and newsletter, 9+ tickets to regular
screenings.
.he levels of F')# membership in the 1inemathe-ue are!
Charter Premiere 'em3er $T9++&. #pecial offers from corporate sponsors, F')# .:shirt, plus
membership benefits.
Charter 'em3er $T2+&. A discount of 9*.23 for regular screenings, subscription to
the newsletter, invitations to special events and parties. #tudent and #enior Annual Fembers
receive *23 off.
Annual membership starts the day the 1inemathe-ue opens, but 1harter and
)ounding Fembers pay in advance, allowing those doors to open%
7egular ticket prices will be T; for NEne 5ight FembersN, T= for Annual Fembers, and T>.2 for
#tudents and #enior Annual Fembers. #pecial events are priced separately, and donLt apply to
discounts unless stated.
'BCI<-'A, the 1inemathe-ue Cmail 5ewsletter and direct mailings will be our regular
marketing platform for products, services, and events. ,t will also be a way to document the
history of the 1inemathe-ue and show new visitors what they will receive as a member.
Page !!
Telemarketing will be the follow:up to direct mailings to make the sale if the mailings havenLt
yet. .elephone calls will be a way to keep in touch individually with members, and get feedback
and re-uests.
0n"site 'arketing of 1inemathe-ue products and services will be one of our most important
ways to convey messages and direct people to revenue generating centers. .here will be
constant awareness of what one can see, do, and buy through a variety of imaginative graphic
placements and NEn:#creen AdvertisementsN and NteasersN. With a captive audience of those
who already made the effort to participate, we will be successful in spreading the word of all we
have to offer, enjoying a word:of:mouth push that keeps people coming.
Targeted Ad&ertisements will form a diversity of support for the 1inemathe-ue. ,nstead of
concentrating on daily promotions of specific films $which will also be included in the marketing
budget but only when appropriate and sponsored&, there will be marketing efforts for specific
NareasN of programming, such as N1afe 1on 1inemaN aimed at the #panish speaking market for
Wednesday 5ights, NMiews )rom the u5dergroundN marketed to the hard core film buffs, and
NJay#unBay5iteN to the gay market. .he advertisements will heavily promote the telephone
number as a way to know the details, by calling >=:),LF#. .he info will change weekly.
5eneral /istings will also be broad in scope, giving information on types of nights and the
number you can call for more information. Betails will be provided in listings when needed and
appropriate.
The *e3site will always be mentioned in advertisements as a place to buy advance tickets and
other products. 'y selling advance tickets, we will know our capacities in advance and be able
to judge when e6tra marketing is neccessary. Ence at the site, there will be constant direction
to revenue generating centers, such as the merchandise page full of interesting things to
purchase. .he website will also be a base for our mission of education with the tour of the
1inemathe-ue Archive N.he Distory of 1inema ,llustrated by #ouvenir rogramsN. .here will be
a strategic placement of links to and from other websites.
6adio and PSAs will form a support group from a wider area, and we will participate in
creative giveaways for awareness in targeted radio stations. .he 1inemathe-ue will specialiGe in
Alternative music $lounge, classical, jaGG, and retro& and the markets that appreciate these
under:available music styles will be contacted by radio with custom sound mi6es made by
volunteers.
+lyers, programs, and 3roch)res will be an important source of information and education to
convey the mission of the film society. .he 1inemathe-ue Archive will be a wealth of visual
material for a rich tradition of graphic use.
The 2ata3ase will be an ever changing animal, and like the website, it will re-uire constant
updating. .here will be an e6pansion of our present database to the categories of resent
Fembers $in all categories&, 5onmembers but on the mailing list, otential Bonors, Alliances,
Mendors, Bistributors and roducers, and Molunteers. 'y keeping good track of our customers,
we will be better suited to market to them in certain ways. When they arrive with an advance
purchase or a membership card that can be swiped for identification, we will always know who
comes to what and how often they come.
Press Contacts will be e6panded to include an international array of publications and
journalists that are interested in the 1inemathe-ue and what is has to offer. ErganiGed and well
timed press releases will be able to inform a variety of target markets what is happening.
Page !"
2.9 )undraising #trategy
Start")p 2onor 2ri&e. .he #tart:up Bonor Brive effort depends on the commitment of key
volunteers to raise funds through corporate and individual contributors throughout the area.
.his includes leveraging the resources of corporate sponsors and initiating the )ounding
1ircle program where businesses are partnered with specific areas of need. #ponsors and
Bonors are recogniGed in numerous ways for the valuable role they play in the organiGation. We
anticipate the drive to cover the opening e6penses.
'onthly re&en)es. 7evenues for the *++*:*++H opening will be supported by programming
and memberships at first, and development of products and services. .he forecasted revenue
ranges fluctuate from a beginning low of just a few thousand dollars in our first month as we
get open to a high in Farch, at the peak of season, when we have our annual Escar 5ight
fundraiser. .ypically, Quly and August will be low season months, but we anticipate that this
institution will have much less summer dips than other #outh 'usinesses that depend almost
entirely on tourism.
5rants. F')# is currently identifying grants on a national and local basis that complement the
goals and efforts of the program. Jrant sources have included the Fiami 'each 1ultural Affairs
1ouncil, .he Misiter and 1onvention 'ureau for projects that bring hotel room nights, Fiami:
Bade 1ounty, and #tate of )lorida grants, Dannibal 1o6 grants for development of underserved
audiences, and Fiami 'each 1ommunity Bevelopment grants for building improvements. We
anticipate that grants will be an important part of our yearly funding, and that is why a
professional grants consultant has been hired.
0scar <ight
=
. .his annual Farch event is always one of #outh 'eachLs biggest and most
anticipated parties of the year. 5ow an official licensee of the Academy of Fotion icture Arts
and #ciences, the film society is the beneficiary of the party produced by .FJ roductions.
#ince its inception in 9<<H, F')# has had a tradition of Escar 5ight benefits, and this highly
publiciGed event has become an annual highlight and a financial success. .his is due to
continued public appeal, corporate sponsorships, and e6perienced volunteer leadership. .his
fundraiser should give a financial push after our first few months, just as the previous ones
have given a base for our start:up funding.
+)ndraising Professionals. .hese people will be added to the team to help develop bigger
projects such as F',)). We anticipate their work will help underwrite the festival, with grants
being the important matching factor. .he #ponsorship agreements, aided by this team of
professionals, will help create a base of on:going support for F',)).
Page !4
.able! )unding )orecast
Funding Forecast
>ear 0 >ear >ear 1
4un%ing
5ic(et Sales $80,000 $;0,000 $:0,000
'em-ers)ips $!,000 $01,000 $0!,000
Concession Sales $1,800 $:,000 $10,000
$oo(store Sales $9,000 $0,000 $01,000
"nternet*L/ 5elep)one Ser=ice Sales $8,<00 $;,000 $:,000
2aller# Sales $:,100 $<,000 $00,000
Online Store Sales $8,!00 $;,000 $:,000
'eeting Space Sales $,000 $!,000 $10,000
Ot)er 4un%raising $:,000 $01,000 $0!,000
'iami $eac) 2rants $0 $!,000 $!,000
'iami-/a%e 2rants $8,!00 $00,000 $0!,000
State of 4lori%a 2rants $8,!00 $00,000 $0!,000
'erc)an%ise Sales $8,800 $!,000 $;,000
Sponsors)ips $0,000 $0 $0
On-screen .%=ertising $!,!00 $:,!00 $00,000
'$ 6ewsreels +ro%uct +lacement $!,!00 $:,!00 $00,000
/onate% "tems ($oo(s, etc&) $:00 $900 $<00
5otal 4un%ing $08<,100 $0;,900 $!9,<00
/irect Cost of 4un%ing >ear 0 >ear >ear 1
5ic(et Sales $0,!00 $!,000 $10,000
'em-ers)ips $00 $0!0 $00
Concession Sales $00,:00 $01,000 $08,!00
$oo(store Sales $,00 $1,!00 $8,000
"nternet*L/ 5elep)one Ser=ice Sales $0,00 $,000 $1,000
2aller# Sales $0,;!0 $0,900 $,000
Online Store Sales $,000 $1,000 $8,000
'eeting Space Sales $0 $0 $0
Ot)er 4un%raising $0 $0 $0
'iami $eac) 2rants $;00 $;00 $;00
'iami-/a%e 2rants $;00 $;00 $;00
State of 4lori%a 2rants $!00 $;00 $;00
'erc)an%ise Sales $0,00 $0,!00 $,000
Sponsors)ips $0 $0 $0
On-screen .%=ertising $0,00 $,000 $1,000
'$ 6ewsreels +ro%uct +lacement $0,00 $,000 $1,000
/onate% "tems ($oo(s, etc&) $0 $0 $0
Subtotal Cost of Funding $88,;:0 $!!,:!0 $;:,;00
Page !5
1hart! )unding Fonthly
1hart! )unding by Year
Page !6
2.* Filestones
.he following table lists important program milestones, with dates and managers in charge, and
budgets for each.
.able! Filestones
Milestones
'ilestone Start /ate En% /ate $u%get 'anager /epartment
Conceptual /e=elopment 0*0*00 :*10*00 $0 /? /e=elopment
4un%ing 0*0*00 00*0*00 $0 /?*$+ /e=elopment
,e-site 1*0*00 00*0*00 $!00 /?*.S ,e-
'ar(eting !*0*00 0*10*00 $0,000 /?*@R 'ar(eting
Construction 9*0*00 00*10*00 $0,000 /?*44*CR Construction
"nteriors (Ca-inetr#, .ppliances) 9*0*00 00*10*00 $,000 /?*CR "nteriors
4urniture :*0!*00 00*0*00 (s)owroom) /?*R/ 4urniture
Exteriors (Lan%scaping, 4ountain,
etc&)
<*0*00 00*0*00 (s)owroom) /?*S' Exteriors
5ec)nical "nstallations <*0*00 00*0!*00 $0,000 /?*.S 5ec)nical
+rogramming ;*0!*00 0*10*00 $0,000 /?*@CA +rogramming
'$"44 /e=elopment 8*0*00 0*10*00 $0,000 /?*R'*@CA*CCA +ro%uction
Special E=ents 9*0*00 0*10*00 $0,000 /?*R'*@CA*CCA +ro%uction
Totals $:,!00
1hart! Filestones
Page !$
>.+ Web lan #ummary
.he Fiami 'each 1inemathe-ue website $www.mbcinema.com& will be the virtual business
card and portfolio for the company, as well as its online NhomeN. .he website will have
strategic directional links at all pages to lead to sales, whether online or later on:site. .he initial
page is currently on the Web, with the other pages in development.
.he concept and design of the website will be representative of the -uality of design seen at the
1inemathe-ue.
.he website will have links to other sites, such as the F',)) site,
www.miamibeachfilmfestival.com. .his site will be pointed to initiate at
www.mbcinema.com first so visitors are introduced to the NhomeN of F')# first, and then to
programming and special events.
Cmail will be available as info8mbcinema.com for correspondence related to the 1inemathe-ue,
and info8miamibeachfilmfestival.com for correspondence related to F',)).
Enline ticket sales and special program schedules will be available through the website, with
software set up for that purpose.
Cach page will have an option to link to a page that sells merchandise and services.
.he design aspects of the websites are currently in development with the help of 1reative Web
#ervices, with design by Arturo BiaG Elmos for Q7 ,nternational Fedia . .he website basic pages
are being revealed soon as a preview of things to come.
$see below e6amples of te6t information for the www.mbcinema.com website pages. Besign is
in development. 1oming soon...the www.miamibeachfilmfestival.com web design%&
F,AF, 'CA1D 1,5CFA.DCZAC
,nternet 'ookstore JalleryKArchive 1afV Oino roductionKFeeting )acilities
Dome of the F,AF, 'CA1D ),LF #E1,C.Y
#cheduleK#howtimesK.ickets
Dead-uarters for .DC F,AF, 'CA1D ,5.C75A.,E5AL ),LF )C#.,MAL Nthe festival of film
festivalsN
29+:2;+ Cspanola Way Fiami 'each, )lorida HH9H< H+2 >=H:I2>=
www.mbcinema.com
.he Fiami 'each 1inemathe-ue 'ookstore specialiGes in film, arts, photography, and
entertainment.
'y day, the 1inemathe-ue is a warm and coGy bookstore and gallery, based in the main
room, N.he )lorida 7oomN.
Dours of operation 9+am:2pm
5ew, Ased P Anti-uarian 'ooks and eriodicals, ostcards, osters, #tationery, ,nternet and
'usiness #ervices
#1DCBALC of 'ook:signings and 7eadings
Page !8
.he 'ookstore line of products to order online or on:site
.he 1inemathe-ue Jallery has curated showings of photography, international video artists, and
film related e6hibitions.
.he Jallery is also host to the 1inemathe-ue Archive of film related images. .he Archive has
one of the most complete collections of original souvenir program booklets in the world,
spanning the entire history of cinema, from 9;<2 to today.
#1DCBALC of C6hibitions
.EA7 the Fiami 'each 1inemathe-ue Archive
.he Jallery line of products to order online or on:site
.he 1afV Oino specialiGes in international gourmet packaged foods for your enjoyment while at
the 1inemathe-ue, or to take away.
.he N1lassic 1oncessionsN : .hink 9<I+Ls...
o opcorn out of the cool 1inemathe-ue 'o6
o 1inemathe-ue #odas made from natural ,talian syrups, juices, and spritGer
o 1andies and chocolates from all over the world
o )roGen .ropical #orbetto in lemons, limes, oranges and coconuts
N.he ,nternational )estival of JoodiesN
o 1offees, teas, and accompaniments to remind you of home
o Available individually or in the 1inemathe-ue 'o6
o N'o6ed #ocialsN : 1ustomiGed packages $,n the 1inemathe-ue 'o6& in theme with
our N'o6ed #ocialN nights
.he 1afV Oino line of products to order on:line or on:site
ost roduction )acilities
Cditing and other facilities
1oncierge #ervices for Oaffee $including hotel accommodations, transportation, and more&
Fiami 'each 5ewsreels and En:#creen:Advertising $in:house productions&
Feeting )acility
rivate screenings and dailies
1onference 7oom with ,nternet and 'usiness #ervices
.he Fiami 'each 1inemathe-ue is home to...
.DC F,AF, 'CA1D ),LF #E1,C.Y
.he 1inemathe-ue has two auditoriums for F')# screenings...NAnder the stars, indoors and
outN in N.he )lorida 7oomN or the NFoon Ever Fiami Eutdoor 1inemaN.
About .he Fiami 'each )ilm #ociety
Fembership
#1DCBALC P #howtimesKEnline .ickets
.he 1inemathe-ue is also head-uarters for...
Page !
.DC F,AF, 'CA1D ,5.C75A.,E5AL ),LF )C#.,MAL! N.he festival of film festivalsN
Bebuting Becember 9+:9I, *++H
About F',))
#ubmissions
F')# Line of products to order online or on:site
=.+ Fanagement #ummary
F')# has been run successfully since 9<<H by a )ounderKBirector and 'oard of Birectors. With
the opening of the 1inemathe-ue there will be an e6pansion of this team to include an
Eperations Fanager. .he Birector will continue to assume the duties until the need arises to
hire for this paid position. As always, there will be volunteers in several capacities, and the
volunteer 'oard will play a big part in organiGing this area. .hey each will have a role in
managing an area of volunteer duties. As the time of the Fiami 'each ,nternational )ilm
)estival $F',))& approaches, the team will be in place, ready for the project development, with
potential managers in line for paid positions as they are needed. .he 'oard of .rustees
$.rustees&, also volunteer, will be e6panded and developed by the Birector and 'oard to make
available e6pert advise, donations of in:kind and products and services.
.he +o)nder>2irector, the first full:time position of F')#, has the following duties!
Advise 'oard and receive guidance and approval from 'oard on general areas and major
decisions.
Bevelop and oversee daily operations, planning, and special events of F')# in its home, the
1inemathe-ue, and wherever else F')# presents, including F',)) working closely with the
Eperations Fanager, 'oard of Birectors, rogramming and roduction .eam, and other
volunteers.
Bevelop the overall concept of programming structure and priorities, and oversee all
creative aspects of programming and area development, including supplements to
programming, product and services departments, merchandising, and film production at
the 1inemathe-ue and other venues, including F',)), working closely with rogramming
Fanager and roduction Fanager.
Bevelop the marketing plans of the various areas of the 1inemathe-ue and F',)), and
continue to manage all aspects, with volunteer assistants. Cstablish a marketing budget,
develop marketing materials, advertising placement, website development and
maintenance, newsletter maintenance, measure effectiveness of marketing activities
$program tracking&.
Bevelop a network of support and outreach programs for the 1inemathe-ue, working with
the FembershipK)undraising 1hairman $volunteer 'oard position&. Birect mail plan,
development of target sponsors, solicitation of sponsorship and membership.
ersonnel management $recruiting, hiring, training, supervision, evaluating, and
terminating&.
Bevelop annual budget with Eperations Fanager for 'oard approval including necessary
revisions.
Page "#
.he 0perations 'anager is hired by the Birector. .he part:time position duties will be as
follows!
Advise 'oard and receive guidance from and approval from the 'oard on areas concerning
financial matters.
Assist in personnel management in the areas concerning financial matters.
1oordinate fiscal management of the association, with the Birector, and with approval from
the 'oard.
Eversee preparation of the monthly and annual reports of activities and fiscal reports.
1oordinate, develop, manage, and report to Birector and 'oard of Birectors the
management of the annual budget, including necessary revisions.
1oordinate work on annual audits and ta6 filing.
Befine priorities for supervised financial staff.
1oordinate inventory management of products, supplies, and services.
.he Programming>Prod)ction 2irectors are hired by the Birector. .he duties are as follows!
Assist the Birector with programming and supplements to programming such as
symposiums and seminars, and -uestion and answer periods.
Assist the Birector with the logistical aspects of programming such as contacts with
directors and distributors, programming outreach and research, and preparation of
symposiums, panels, and seminars.
romote and develop outreach programs for programming development, with the Birector.
Eversee, with approval from the Birector, the program development of in:house productions
such as 1inemathe-ue En:#creen Ads and Fiami 'each 5ewsreels with product placement.
Assist with sponsorship ideas for the direct tie:ins with programming and in:house
productions.
roduction of the on:screen film productions of the 1inemathe-ue, with the BirectorLs
approval, such as promotional clips to introduce the presentation, En:#creen
Advertisements for both in:house products and services and local business sponsors that fit
together in concept and style, and Fiami 'each 5ewsreels with creative product placement.
1over the productions with sponsorship, with the BirectorLs approval from the target list of
potential sponsors, to underwrite the productions and complete them.
Assist the Birector is gaining new and potential sponsors for En:#creen Ads and Fiami
'each 5ewsreels, e6panding the target list, and following through with Nthe accountN to
continue the relationship.
.he Technical Coordinator is hired by the Birector. .he duties are as follows!
.o supervise and manage the technical aspects of the 1inemathe-ue and F',)), such as the
computer functioning, and logistical presentation of film screenings, working closely with the
Birector and potential sponsor of the technical area.
.o supervise the technical team at special events and manage the potential troubleshooting.
.he 5rants Cons)ltant is hired by the Birector. .he duties are as follows!
.o develop the grant aspect of the film society as an important division in itself.
.o manage, with the Birector, all aspects of researching, applying for, and keeping track of
appropriateness and deadlines for grants, and follow:up of presentations.
Advising on directions and ideas in developing the related fundraising activities with the
'oard of .rustees.
Page "1
.he Prod)cer of Special -&ents is hired by the Birector. .he duties will be as follows!
.o produce the logistical aspects of the supplemental parties of F',)) as designed by the
Birector.
.o cover the e6penses of the parties by direct sponsor underwriting as approved by the
Birector from the target list of potential sponsors.
Assist the society with potential growth of the target list of sponsors, for potential direct
sponsorship of the parties.
.o follow up by organiGing the aftermath and clean:up of the parties, making sure everyone
is happy with the results.
.he Sponsorship and 2e&elopment Team is hired by the Birector and come from several
strategic areas of the world, all contributing from different points of view to bring different
elements to the table!
.he ,nternational )ilm )estival 1ircuit Liaison will cover the connections between the worldLs
film festivals, bringing aspects of those festivals to F',)) and the 1inemathe-ue.
.he Curopean 1orrespondent will cover Curope to bring those aspects to festival.
.he 5orth American 1orrespondent will cover the same areas from the Anited #tates areas.
.he #outh American 1orrespondent will cover #outh America, 1entral America, and the
1aribbean.
.he .ol)nteer Positions are as follows!
.he Board of 2irectors. As stated in our articles of incorporation, we have a minimum of five
'oard members. .hey represent various areas of business and the arts. .he duties of the 'oard
are!
.o meet at least -uarterly to discuss the organiGational activities of the society and advise
and approve the general direction.
.o make decisions on the fiscal annual budget for the best benefit of the organiGation, and
hold annual meeting.
Faintain the organiGationLs corporate books and meeting minutes.
.o each be a 1hair of a certain area with relevance to the health of the organiGation.
o .he 'em3ership>+)ndraising Chair. Birect mail and email plan, e6isting and
potential database development and management, renewal notices, special member
mailings, solicitation of sponsorship and membership.
o .he .ol)nteer Coordination Chair. 7ecruiting, organiGing, developing a form for
volunteer information, placing volunteers in appropriate areas, managing need for
volunteers, managing volunteer benefits and reward system.
o .he +iscal Chair $.reasurer&. Bocumenting for minutes the financial situation,
'oard point of view of finances, working with Eperations Fanager.
o .he 5rants Chair. Advising on and developing Jrant possibilities, working with
Jrant 1onsultant to meet deadlines, solicit for needs for success in grants, help with
steps obtain grants.
Page "!
o .he 0)treach and 2e&elopment Chair. Bevelop new markets and connections for
film society.
.here are also .ol)nteers in many areas such as!
Ticket Sales : At the bo6 office and at special events.
Prod)cts and Ser&ices Sales : Waitstaff, deliveries, pick:ups, concessions in:house and at
special events.
'arketing>Printing : Website, newsletter maintenance, production of printed supplements.
P)3lic 6elations : ro bono services, assistance for pro bono providers.
Prod)ction : )ilm production assistance.
=.9 ersonnel lan
+o)nder and 2irector
Bana Oeith
Birector of the Fiami 'each )ilm #ociety since 9<<H when he founded the nonprofit
organiGation. De has two bachelorLs degrees, one in 1inema $emphasiGing film history,
aesthetics, and criticism&, and one in )ine Arts $emphasiGing graphic arts
with photographyKphotolithography&, from the Aniversity of 1alifornia, #anta 'arbara. De
developed and prepared the #ummer )ilm ,nstitute at A1#', was editor and designer of the
film departmentLs magaGine )ocus, and became apprentice at aramount for the Art Birector
7obert 'oyle $roduction Besigner for many Ditchcock films&.
Dis film e6hibition background includes management of the Arlington 1enter for the erforming
Arts in #anta 'arbara, and .he 7ed 7ock 99 .heatres in Las Megas, at the time the worldLs
largest theatre comple6.
De has also been Dospitality Fanager for the Academy Awards at the Borothy 1handler avilion
in Los Angeles. Dis hospitality industry background includes being part of the opening team on
two leading bouti-ue:style hotels in #outh 'each, the Dotel Astor, in 9<<2, and the Dotel 5ash,
in 9<<<, where he continued as Juest 7elations Fanager and won Nconcierge of the yearN in the
Fiami market, and also designed many marketing aspects of the hotel e6perience, especially
aspects related to film.
7esearching for 1inemathe-ues and Fuseums for ten years in Curope while working as a model
and photographer has influenced his interests and has been invaluable in developing the
conceptual ideas of the film society and 1inemathe-ue. De is a member of the Art BirectorLs
Anion, and .he #creen ActorLs Juild.
Fr. Oeith, with the help of the 'oard of Birectors, will also assume the responsibilities of
Eperations Fanager until the position is filled.
Page ""
Board of 2irectors
'arbara ergament, 1hairman : Actress. 9<;+ #. Ecean ark ;O, Dallandale, )L HH++< $<2I&
I2>:+;==
Lucille Acocella, #ecretaryK.reasurer : 5orth West Airlines. 9**; West Ave., Fiami 'each, )L
HH9H< $H+2& 2H*:H*=I
Jeorge 5eary : Birector of 1ultural .ourism Jreater Fiami Misitors P 1onvention 'ureau. =+9
'rickell Ave. *=++, Fiami )L HH9H9 $H+2& 2H<:H+++
Farybeth #heehan : Be5iro 7ealty. <2<* Fajestic Way, 'oynton 'each, )L HH9H= $2>9& =HI:
>><;
1ristiane 7oget : West 1oast 1orrespondent AR)ilms ,nternational. .E.'o6 9==92, 'everly
Dills 1A <+*+< $H9+& ;2;:=+>*
#eth )inkel, Cs-., Legal 1onsultant : )inkel and Associates. *; West )lagler #t., Fiami, )L
HH9H+ $H+2& H=<:=2H;
+o)nding Circle and Board of Tr)stees
$in development for the 1inemathe-ue and F',))&
Programming>Prod)ction 2irectors
Quan 1arlos Saldivar
BirectorKproducer Quan 1arlos Saldivar completed both his ')A and F)A in film studies at 5YA
)ilm #chool. ,n 9<<+ his second short, alingenesis, was nominated for a #tudent Academy
Award. Dis award winning thesis film, .he #tory of .he 7ed 7ose, premiered at #undance in
9<<=, winning a grant from the Warner 'ros. )ilm roduction )und and a #ilver la-ue at the
1hicago ,ntl. )ilm )estival, and will air on #howtime this fall. ,n 9<<; Quan served as a juror for
the #undance )ilm )estival short film category, and wroteKdirected the #undance trailers that
year, Dow .o Fake A 'ird, Dow .o Fake A .ree, and Dow .o Fake A 7iver. De was elected a
#undance )ilm ,nstitute )ellow that summer. Quan produces for the '# show ,n .he Life. De
teaches at the Andergraduate )ilm rogram at 5YA, and is a member of the 5ational
Association of Latino ,ndependent roducers.
7honda L. Fitrani
BirectorKproducerKeditor 7honda Fitrani is graduate of the Aniversity of Fichigan, ')A, where
she directed her first short film #kin and 'ones. #he began her film career at Firama6 )ilms in
5ew York as ost 1oordinator on such films as FarvinLs 7oom, and assisted on Fodulations
which played at #undance and 'erlin )ilm )estivals. As editor, she was principal on such films as
Dit and 7un $best screenplay LA,)), 9<<<&, and edited for the ,nternet company seudo
rograms and recently for the film .he #uitor. #he is a regular editor for A'1 news. 1uba Fia is
her first feature documentary, which has already won 'est Bocumentary at the Wolfson )lorida
Foving ,mage Archive Awards.
Page "4
Technical Coordinator Aleksandar #tojanovic : 1W# roductions
5rants Cons)ltant ola 7eydburd
Special -&ents Prod)cer aulo #adri : .FJ roductions, Fiami 'each, )LK'everly Dills, 1A
International +ilm +esti&al /iaison #andy Fandelberger : ,nternational Fedia
7esources, 5ew York, 5Y
<orth and So)th American Correspondent Qesse 7odriguiG, 1hicago, ,L
.able! ersonnel
Personnel Plan
>ear 0 >ear >ear 1
+a#roll $0;,!00 $10,000 $1!,000
Ot)er $0 $0 $0
5otal +eople 0 0 0
Total Payroll $0;,!00 $10,000 $1!,000
;.+ )inancial lan
.he basis for planning has been to look forward with conservative estimates for revenue and
e6penses. We are committed to the steady growth of revenues through tight control of all
inventory, services, and managing sponsorship funds. Our financial plan focus will be to
remain profitable while building ade-uate cash reserves for further stages of development.
We anticipate carrying one month worth of inventory, with the concession turning over more
often, and the majority of items in the sales areas will be sold on cash basis, while the website
sales will be mostly by credit card $unless customers re-uest a hold at the bo6 office for cash
payment&. .he majority of items in the gallery will be sold on consignment and therefore do not
affect inventory turnover.
Eur personnel burden will be relatively low at 923 based on assumption that the only benefits
paid will be minimal vacation for full time positions, employment fees, and healthcare plan.
.he estimate of ;3 funding on credit refers to the delay between commitment of funding and
actual receipt of funds.
Page "5
;.9 ,mportant Assumptions
.he financial plan depends on important assumptions, most of which are shown in the following
table. .he key underlying assumptions are!
We assume a slow:growth economy, with slow recovery after a national catastrophe, and
have therefore set income levels substantially lower than capacity allows.
We assume of that there will be no major changes in federal grant funding availability.
We assume that our summer months will be slower than others, but not as slow as some
businesses depending completely on tourism to survive. Eur local business will help in our
low months.
We assume that a major weather catastrophe could affect business, and we hope it does not
happen at all, especially in our first year.
We assume a growing interest in the arts and alternative arts appreciation on #outh 'each.
We anticipate a very popular success%
.able! Jeneral Assumptions
General Assumptions
>ear 0 >ear >ear 1
+lan 'ont) 0 1
Current "nterest Rate ;&00B ;&00B ;&00B
Long-term "nterest Rate 00&00B 00&00B 00&00B
5ax Rate 0&00B 0&00B 0&00B
Other 0 0 0
Page "6
8.! &rea*+even ,nalysis
'ased on our forecasted monthly fi6ed costs and aniticipated average monthly revenues our
monthy break:even forecast is displayed in the table and chart below.
.able! 'reak:even Analysis
Break-even Analysis
'ont)l# Re=enue $rea(-e=en $9,9:
.ssumptionsC
.=erage +ercent Daria-le Cost 10B
Estimated Monthly Fixed Cost $;,09
1hart! 'reak:even Analysis
;.H rojected #urplus or Beficit
Eur projected annual surplus is shown in the table. Farch surplus is due to the annual Escar
5ight fundraiser, and we anticipate adding another major fundraiser to our lowest income
month $perhaps August&, to help with surplus that may dip at that time. A N#ummer #oireeN at
the 1inemathe-ue may help to make August a high surplus month instead of a low one.
Assumption of a modest first year August fundraiser is included in the table results.
5ote that the surplus shown in the second and third years will not actually be a surplus. .he
profits will be utiliGed to help update facilities $after a modest phase one opening build:out to
get open in the first year&, e6pand personnel, and develop the Fiami 'each ,nternational )ilm
)estival.
Page "$
1hart! #urplus Fonthly
1hart! #urplus Yearly
Page "8
1hart! Jross #urplus Fonthly
1hart! Jross #urplus Yearly
Page "
.able! #urplus and Beficit
Surplus and Deficit
>ear 0 >ear >ear 1
4un%ing $08<,100 $0;,900 $!9,<00
/irect Cost $88,;:0 $!!,:!0 $;:,;00
Ot)er 5ic(et Sales E .ccompaniment $9,!0 $<,000 $00,000
Ot)er 5ic(et Sales E S)ipment $0,000 $0,!00 $,000
Ot)er 5ic(et Sales E 5ic(et +rinting $;00 $900 $0,000
Ot)er +ro%uction Expenses $0,00 $0,!00 $,000
5otal /irect Cost $!!,90 $;9,!!0 $9,;00
2ross Surplus $<1,8<0 $089,!0 $0:;,100
2ross Surplus B ;&;0B ;9&19B ;9&00B
Expenses
+a#roll $0;,!00 $10,000 $1!,000
Sales an% 'ar(eting an% Ot)er Expenses $0<,000 $<,:00 $18,900
/epreciation $0 $00 $00
Operations Expenses 0 $0,900 $0,<00 $,000
Operations Expenses $;00 $0,000 $0,100
Operations Expenses 1 $0,!:! $0,!00 $0,:00
4loo%*,in% "nsurance $000 $!0 $!0
4ire*5)eft .larm $0,00 $0,00 $0,00
Lia-ilit#*5)eft*4ire "nsurance $0,00 $0,100 $0,800
Rent $10,0;0 $1;,000 $1;,!00
+a#roll 5axes $,8:! $8,!00 $!,!0
Ot)er $0 $0 $0
5otal Operating Expenses $:8,;00 $00:,8:0 $00<,!0
Surplus $efore "nterest an% 5axes $09,990 $80,:90 $!;,:90
E$"5/. $09,990 $80,<00 $!;,<00
"nterest Expense $0 $0 $0
5axes "ncurre% $0 $0 $0
6et Surplus $09,990 $80,:90 $!;,:90
Net SurplusFunding 0&;8B 09&90B 0&<1B
Page 4#
;.I rojected 1ash )low
1ash flow projections are critical to 1inemathe-ueLs success. .he monthly cash flow is shown in
the illustration, with one bar representing the 1ash )low per month, and the other the monthly
1ash 'alance. .he annual cash flow figures are included here and the more important detailed
monthly numbers are included in the appendi6.
5otice the levels of 1ash 'alance grows to allow development of future projects.
5otice that the 5et 1ash )low, is of course, typically low of non:profit organiGations in the first
year of such an e6pansion.
1hart! 1ash
Page 41
.able! 1ash )low
Pro Forma Cash Flo
>ear 0 >ear >ear 1
Cas) Recei=e%
Cas) from Operations
Cas) 4un%ing $01:,1;! $0<<,8!; $19,099
Cas) from Recei=a-les $<,!<; $0;,9 $0,0!0
Su-total Cas) from Operations $08;,<;0 $0!,:19 $!9,19
.%%itional Cas) Recei=e%
Sales 5ax, D.5, 3S5*2S5 Recei=e% $0 $0 $0
6ew Current $orrowing $0 $0 $0
6ew Ot)er Lia-ilities (interest-free) $0 $0 $0
6ew Long-term Lia-ilities $0 $0 $0
Sales of Ot)er Current .ssets $0 $0 $0
Sales of Long-term .ssets $0 $0 $0
6ew "n=estment Recei=e% $0 $0 $0
Su-total Cas) Recei=e% $08;,<;0 $0!,:19 $!9,19
Expen%itures >ear 0 >ear >ear 1
Expen%itures from Operations
Cas) Spen%ing $0;,!00 $10,000 $1!,000
$ill +a#ments $009,!0 $08!,!9! $0;;,819
Su-total Spent on Operations $0!,00 $0:!,!9! $00,819
.%%itional Cas) Spent
Sales 5ax, D.5, 3S5*2S5 +ai% Out $0 $0 $0
+rincipal Repa#ment of Current $orrowing $0 $0 $0
Ot)er Lia-ilities +rincipal Repa#ment $0 $0 $0
Long-term Lia-ilities +rincipal Repa#ment $0 $0 $0
+urc)ase Ot)er Current .ssets $0 $0 $0
+urc)ase Long-term .ssets $0 $0 $0
/i=i%en%s $0 $0 $0
Su-total Cas) Spent $0!,00 $0:!,!9! $00,819
6et Cas) 4low $0,<;0 $80,0!8 $!;,900
Cash !alan"e $19,;! $:9,90! $01!,;0!
Page 4!
;.2 rojected 'alance #heet
.he balance sheet in the following table shows managed but sufficient growth of net worth, and
a sufficiently healthy financial position. .he monthly estimates are included in the appendi6.
.able! 'alance #heet
Pro Forma Balance Sheet
>ear 0 >ear >ear 1
.ssets
Current .ssets
Cas) $19,;! $:9,90! $01!,;0!
.ccounts Recei=a-le $,18< $1,800 $8,0:
"n=entor# $8,:<; $;,1:9 $:,!08
Ot)er Current .ssets $0 $0 $0
5otal Current .ssets $8!,:<; $99,!<1 $08:,0<0
Long-term .ssets
Long-term .ssets $00,000 $00,000 $00,000
.ccumulate% /epreciation $0 $00 $80
5otal Long-term .ssets $00,000 $<,990 $<,:;0
5otal .ssets $!!,:<; $<9,8:1 $0!;,<!0
Lia-ilities an% Capital >ear 0 >ear >ear 1
Current Lia-ilities
.ccounts +a#a-le $00,8 $0,0 $01,90<
Current $orrowing $0 $0 $0
Ot)er Current Lia-ilities $0 $0 $0
Su-total Current Lia-ilities $00,8 $0,0 $01,90<
Long-term Lia-ilities $0 $0 $0
5otal Lia-ilities $00,8 $0,0 $01,90<
+ai%-in Capital $88,000 $88,000 $88,000
.ccumulate% Surplus*/eficit ($0:,109) $0,!: $8,1!
Surplus*/eficit $09,990 $80,:90 $!;,:90
5otal Capital $8!,!: $9;,1! $081,01
5otal Lia-ilities an% Capital $!!,:<; $<9,8:1 $0!;,<!0
Net #orth $8!,!: $9;,1! $081,01
Page 4"
,ppendi-
.able! )unding )orecast
Funding Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Funding
Ticket Sales 0% $0 $3000 $3000 $3500 $3500 $4000 $4000 $4000 $4000 $4000 $4000 $4000
Me!"e#shi$s 0% $1000 $800 $400 $400 $400 $400 $400 $400 $400 $200 $100 $200
%oncession Sales 0% $0 $1000 $1000 $2000 $2300 $2300 $2400 $2400 $2500 $2500 $2500 $2500
&ooksto#e Sales 0% $0 $500 $500 $800 $800 $800 $800 $800 $800 $700 $800 $700
'nte#net()* Tele$hone Se#+ice Sales 0% $0 $300 $300 $400 $400 $500 $500 $500 $500 $500 $500 $500
,alle#- Sales 0% $0 $500 $500 $600 $600 $800 $800 $800 $800 $700 $600 $600
.nline Sto#e Sales 0% $0 $0 $0 $500 $500 $500 $500 $500 $500 $500 $500 $500
Meeting S$ace Sales 0% $0 $2000 $2000 $2000 $2000 $2000 $2000 $2000 $2000 $2000 $2000 $2000
.the# Fund#aising 0% $0 $0 $0 $0 $0 $5000 $0 $0 $0 $0 $2000 $0
Mia!i &each ,#ants 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Mia!i/*ade ,#ants 0% $0 $0 $0 $500 $500 $500 $500 $500 $500 $500 $500 $500
State o0 Flo#ida ,#ants 0% $0 $0 $0 $500 $500 $500 $500 $500 $500 $500 $500 $500
Me#chandise Sales 0% $0 $300 $400 $400 $400 $400 $400 $400 $500 $400 $300 $500
S$onso#shi$s 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1000 $0
.n/sc#een 1d+e#tising 0% $0 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
M& 2e3s#eels 4#oduct 4lace!ent 0% $0 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
*onated 'te!s 5&ooks etc67 0% $0 $0 $200 $0 $0 $100 $100 $0 $110 $100 $0 $100
Total Funding $1000 $9400 $9300 $12600 $12900 $18800 $13900 $13800 $14110 $13600 $16300 $13600
*i#ect %ost o0 Funding Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Ticket Sales $0 $1500 $1500 $1750 $1750 $2000 $2000 $2000 $2000 $2000 $2000 $2000
Me!"e#shi$s $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10
%oncession Sales $0 $500 $500 $1000 $1150 $1150 $1200 $1200 $1250 $1250 $1250 $1250
&ooksto#e Sales $0 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
'nte#net()* Tele$hone Se#+ice Sales $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
,alle#- Sales $0 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
.nline Sto#e Sales $0 $100 $100 $200 $200 $200 $200 $200 $200 $200 $200 $200
Meeting S$ace Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
.the# Fund#aising $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Mia!i &each ,#ants $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Mia!i/*ade ,#ants $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
State o0 Flo#ida ,#ants $0 $0 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Me#chandise Sales $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
S$onso#shi$s $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Page 1
,ppendi-
.n/sc#een 1d+e#tising $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
M& 2e3s#eels 4#oduct 4lace!ent $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
*onated 'te!s 5&ooks etc67 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cost of Funding $510 $2960 $3010 $3860 $4010 $4260 $4310 $4310 $4360 $4360 $4360 $4360
Page !
,ppendi-
.able! ersonnel
Personnel Plan
4a-#oll 0% $0 $1000 $1000 $1000 $1000 $1500 $1500 $1500 $2000 $2000 $2000 $2000
.the# 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total 4eo$le 1 1 1 1 1 1 1 1 1 1 1 1
Total Payroll $0 $1000 $1000 $1000 $1000 $1500 $1500 $1500 $2000 $2000 $2000 $2000
Page "
,ppendi-
.able! Jeneral Assumptions
General Assumptions
4lan Month 1 2 3 4 5 6 7 8 9 10 11 12
%u##ent 'nte#est 8ate 6600% 6600% 6600% 6600% 6600% 6600% 6600% 6600% 6600% 6600% 6600% 6600%
)ong/te#! 'nte#est 8ate 10600% 10600% 10600% 10600% 10600% 10600% 10600% 10600% 10600% 10600% 10600% 10600%
Ta9 8ate 0600% 0600% 0600% 0600% 0600% 0600% 0600% 0600% 0600% 0600% 0600% 0600%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Page 4
,ppendi-
.able! #urplus and Beficit
Surplus and Deficit
Funding $1000 $9400 $9300 $12600 $12900 $18800 $13900 $13800 $14110 $13600 $16300 $13600
*i#ect %ost $510 $2960 $3010 $3860 $4010 $4260 $4310 $4310 $4360 $4360 $4360 $4360
.the# Ticket Sales : 1cco!$ani!ent $0 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750
.the# Ticket Sales : Shi$!ent $0 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
.the# Ticket Sales : Ticket 4#inting $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
.the# 4#oduction ;9$enses $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Total *i#ect %ost $660 $3960 $4010 $4860 $5010 $5260 $5310 $5310 $5360 $5360 $5360 $5360
,#oss Su#$lus $340 $5440 $5290 $7740 $7890 $13540 $8590 $8490 $8750 $8240 $10940 $8240
,#oss Su#$lus % 34600% 57687% 56688% 61643% 61616% 72602% 61680% 61652% 62601% 60659% 67612% 60659%
;9$enses
4a-#oll $0 $1000 $1000 $1000 $1000 $1500 $1500 $1500 $2000 $2000 $2000 $2000
Sales and Ma#keting and .the#
;9$enses
$1675 $1375 $1575 $1575 $1600 $1600 $1600 $1600 $1600 $1600 $1600 $1600
*e$#eciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
.$e#ations ;9$enses 1 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
.$e#ations ;9$enses 2 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
.$e#ations ;9$enses 3 $100 $125 $125 $125 $125 $125 $125 $125 $150 $150 $150 $150
Flood(<ind 'nsu#ance $0 $0 $0 $0 $0 $0 $0 $0 $25 $25 $25 $25
Fi#e(The0t 1la#! $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
)ia"ilit-(The0t(Fi#e 'nsu#ance $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
8ent $0 $2742 $2742 $2742 $2742 $2742 $2742 $2742 $2742 $2742 $2742 $2742
4a-#oll Ta9es 15% $0 $150 $150 $150 $150 $225 $225 $225 $300 $300 $300 $300
.the# $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total .$e#ating ;9$enses $2175 $5792 $5992 $5992 $6017 $6592 $6592 $6592 $7217 $7217 $7217 $7217
Su#$lus &e0o#e 'nte#est and Ta9es 5$18357 5$3527 5$7027 $1748 $1873 $6948 $1998 $1898 $1533 $1023 $3723 $1023
;&'T*1 5$18357 5$3527 5$7027 $1748 $1873 $6948 $1998 $1898 $1533 $1023 $3723 $1023
'nte#est ;9$ense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Ta9es 'ncu##ed $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
2et Su#$lus 5$18357 5$3527 5$7027 $1748 $1873 $6948 $1998 $1898 $1533 $1023 $3723 $1023
Page 5
,ppendi-
Net Surplus/Funding /183650% /3674% /7654% 13688% 14652% 36696% 14638% 13675% 10686% 7652% 22684% 7652%
.able! 1ash )low
Pro Forma Cash Flow
%ash 8ecei+ed
%ash 0#o! .$e#ations
%ash Funding $920 $8648 $8556 $11592 $11868 $17296 $12788 $12696 $12981 $12512 $14996 $12512
%ash 0#o! 8ecei+a"les $0 $3 $102 $752 $753 $1009 $1048 $1491 $1112 $1105 $1127 $1095
Su"total %ash 0#o! .$e#ations $920 $8651 $8658 $12344 $12621 $18305 $13836 $14187 $14093 $13617 $16123 $13607
1dditional %ash 8ecei+ed
Sales Ta9 =1T >ST(,ST 8ecei+ed 0600% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
2e3 %u##ent &o##o3ing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
2e3 .the# )ia"ilities 5inte#est/0#ee7 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
2e3 )ong/te#! )ia"ilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales o0 .the# %u##ent 1ssets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales o0 )ong/te#! 1ssets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
2e3 'n+est!ent 8ecei+ed $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Su"total %ash 8ecei+ed $920 $8651 $8658 $12344 $12621 $18305 $13836 $14187 $14093 $13617 $16123 $13607
;9$enditu#es Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
;9$enditu#es 0#o! .$e#ations
%ash S$ending $0 $1000 $1000 $1000 $1000 $1500 $1500 $1500 $2000 $2000 $2000 $2000
&ill 4a-!ents $113 $3664 $11367 $9114 $10767 $10206 $10621 $10455 $10410 $10630 $10577 $10577
Su"total S$ent on .$e#ations $113 $4664 $12367 $10114 $11767 $11706 $12121 $11955 $12410 $12630 $12577 $12577
1dditional %ash S$ent
Sales Ta9 =1T >ST(,ST 4aid .ut $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
4#inci$al 8e$a-!ent o0 %u##ent &o##o3ing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
.the# )ia"ilities 4#inci$al 8e$a-!ent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
)ong/te#! )ia"ilities 4#inci$al 8e$a-!ent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
4u#chase .the# %u##ent 1ssets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
4u#chase )ong/te#! 1ssets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
*i+idends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Su"total %ash S$ent $113 $4664 $12367 $10114 $11767 $11706 $12121 $11955 $12410 $12630 $12577 $12577
2et %ash Flo3 $807 $3986 5$37097 $2229 $854 $6599 $1715 $2232 $1683 $987 $3546 $1030
Cash Balance $17498 $21485 $17776 $20006 $20860 $27458 $29173 $31405 $33088 $34075 $37621 $38652
Page 6
,ppendi-
.able! 'alance #heet
Pro Forma Balance Sheet
1ssets Sta#ting &alances
%u##ent 1ssets
%ash $16692 $17498 $21485 $17776 $20006 $20860 $27458 $29173 $31405 $33088 $34075 $37621 $38652
1ccounts 8ecei+a"le $0 $80 $829 $1471 $1727 $2006 $2502 $2566 $2179 $2196 $2179 $2356 $2349
'n+ento#- $0 $561 $3256 $3311 $4246 $4411 $4686 $4741 $4741 $4796 $4796 $4796 $4796
.the# %u##ent 1ssets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total %u##ent 1ssets $16692 $18139 $25570 $22558 $25979 $27277 $34646 $36480 $38325 $40080 $41050 $44773 $45796
)ong/te#! 1ssets
)ong/te#! 1ssets $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000
1ccu!ulated *e$#eciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total )ong/te#! 1ssets $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000
Total 1ssets $26692 $28139 $35570 $32558 $35979 $37277 $44646 $46480 $48325 $50080 $51050 $54773 $55796
)ia"ilities and %a$ital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
%u##ent )ia"ilities
1ccounts 4a-a"le $0 $3283 $11065 $8755 $10427 $9852 $10272 $10108 $10055 $10278 $10224 $10224 $10224
%u##ent &o##o3ing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
.the# %u##ent )ia"ilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Su"total %u##ent )ia"ilities $0 $3283 $11065 $8755 $10427 $9852 $10272 $10108 $10055 $10278 $10224 $10224 $10224
)ong/te#! )ia"ilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total )ia"ilities $0 $3283 $11065 $8755 $10427 $9852 $10272 $10108 $10055 $10278 $10224 $10224 $10224
4aid/in %a$ital $44000 $44000 $44000 $44000 $44000 $44000 $44000 $44000 $44000 $44000 $44000 $44000 $44000
1ccu!ulated Su#$lus(*e0icit 5$173087 5$173087 5$173087 5$173087 5$173087 5$173087 5$173087 5$173087 5$173087 5$173087 5$173087 5$173087 5$173087
Su#$lus(*e0icit $0 5$18357 5$21877 5$28887 5$11407 $733 $7682 $9680 $11578 $13111 $14134 $17857 $18880
Total %a$ital $26692 $24857 $24505 $23803 $25552 $27425 $34373 $36372 $38270 $39803 $40826 $44549 $45572
Total )ia"ilities and %a$ital $26692 $28139 $35570 $32558 $35979 $37277 $44646 $46480 $48325 $50080 $51050 $54773 $55796
Net Worth $26692 $24857 $24505 $23803 $25552 $27425 $34373 $36372 $38270 $39803 $40826 $44549 $45572
Page $

Art Film Theater Business Plan

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Art Film Theater Business Plan

Uploaded by

Copyright:

Available Formats

Thanks for downloading a sample plan

You might also like