The Heritage Conservation Society, City Government of Iloilo City and the Iloilo City Cultural

Heritage Conservation Council will organize the Heritage Conservation Summit 2014, from 24-
26 October 2014 in Iloilo City.

The Summit, which is being organized for the third time, has adopted the theme Revitalizing
Old Downtowns. It aims to bring together a wide spectrum of participants representing national
government, local government units, local historical & heritage societies, the academe, heritage
conservation practitioners & allied professionals, architects, planners & real estate developers,
the tourism industry, & the media. Its primary objective is to discuss & exchange knowledge
on revitalizing old downtown areas and best practices in heritage conservation in historic
old quarters and districts in the Philippines, & recent developments, challenges &
opportunities faced in the conservation of heritage. The presentations will include successful
experiences of local government units & community conservation groups in revitalizing their
historic downtown areas.

We have 200 available slots for the summit. It will be a one-day affair, with optional educational
tours of heritage buildings and sites in Iloilo before and after the conference. We invite everyone
to participate in the summit and learn more about the importance of heritage to revitalizing towns
and cities.

October 24, 2014
9:00am Heritage Tour of Iloilo Province (Optional/Booking Required)
1:00-5:00pm Adaptive Reuse Workshop for Iloilo Heritage Building Owners (Tentative)
6pm Welcome Dinner (By Invitation)

October 25, 2014
Heritage Conservation Summit 2014

8:30am Registration
9:00am Welcome Remarks - Gemma Cruz-Araneta, Chairperson, Heritage Conservation
Society
9:10am Opening Address - Ivan Anthony S. Henares, President, Heritage Conservation
Society
9:20am Keynote Address - Hon. Jed Patrick E. Mabilog, City Mayor, Iloilo City
9:30am FAQs on RA No. 10066 - Atty. Karen Lucille M. Isberto, Head, NCCA National
Committee on Monuments and Sites
10:00am Coffee Break
10:15am Case Study: Escolta, Manila (Revitalization of Historic Business District) Mr.
Arturo Dy, President, Escolta Commercial Association Inc. (ECAI)
10:45am Case Study: Calle Real, Iloilo City (Revitalization of Historic Business District) -
Dr. Kristin G. Treas, President, Iloilo City Cultural Heritage Conservation Council (ICCHCC)
11:15am Case Study: Cebu City (Revitalization of Historic Downtown) Dr. Jocelyn B.
Gerra, Executive Director, Ramon Aboitiz Foundation, Inc. (RAFI)
11:45am Open Forum
12:00pm Lunch Break
1:00pm Case Study: Taal, Batangas (Revitalization of Historic Town) - Mr. Ernesto
Villavicencio, President, Taal Active Alliance Legion
1:30pm Case Study: Angeles City, Pampanga (Removal of Street Wires in Historic
Center) Dr. Richard Daenos, City Tourism Officer, Angeles City & Ms. Joy Cruz, Angeles City
Heritage District Working Committee

2:00pm Creating Style Guides for Heritage Districts - Dr. Fernando Zialcita, Cultural
Heritage Studies Program, Department of Sociology and Anthropology, Ateneo de Manila
University
2:30pm Open Forum
2:45pm Coffee Break
3:00pm Round Table Discussion on Revitalizing Old Downtowns
Moderator Archt. Manolo LC. Noche, HCS Trustee
Panel Dr. Felipe de Leon, Jr., Chairperson, National Commission for Culture & the Arts
Dr. Maria Sereno I. Diokno, Chairperson, National Historical Commission (NHCP)
Mr. Jeremy R. Barns, Director, National Museum
Hon. Jed Patrick E. Mabilog, City Mayor, Iloilo City
Mr. Ivan Anthony Henares, HCS President
Archt. Paulo Alcazaren, HCS Trustee
Mr. Angel P. Bautista, Acting Assistant Director, National Museum
Archt. Wilkie B. Delumen, Chief, Historic Preservation Division, NHCP
Dr. Kristin G. Treas, President, ICCHCC
Dr. Jocelyn B. Guerra, Executive Director, Ramon Aboitiz Foundation, Inc.
Archt. Joy Martinez-Onozawa
4:15pm Mapping Iloilo: Geotagging and Promoting Pride of Place in the Digital Age - Mr.
Bernardo Arellano III
4:30pm 360 Immersive Imaging in Heritage Documentation Mr. Fung Yu
4:45pm Closing Message

October 26, 2014
9:00am Heritage Tour of Iloilo City (Optional/Booking Required)


REGISTRATION FORM

! I will attend Heritage Conservation Summit 2014: Revitalizing Old Downtowns on
Saturday, October 25, 2014 in Iloilo City.

FULL NAME:
NAME FOR ID:
DESIGNATION/POSITION:
ORGANIZATION:
CONTACT NUMBER:
E-MAIL ADDRESS:

! Im interested to join the Iloilo Province tour on Friday, October 24, 2014
! Im interested to join the Iloilo City tour on Sunday, October 26, 2014

On-site registration is Php2,000 inclusive of conference kits and meals. Pre-register by
Wednesday, September 26, 2014, to avail of discounted rates: Php1,700 for professionals and
government; Php1,500 for HCS members in good standing, masteral students with ID, or group
discount (minimum of 8); and Php500 for undergraduate students with ID. Both optional
educational tours have separate fees, details of which we will send via e-mail.

Scan & e-mail this form to info@heritage.org.ph. Please issue check payments to Heritage
Conservation Society. To pre-register, deposit cash or checks to BPI C/A No. 8105-8153-61.
Remember to e-mail your deposit slip to info@heritage.org.ph and keep the original which you
have to submit on the day of the summit.