$1,905

$1,675
$1,615
$2,077
$2,489
$2,958
$3,436
$3,944
$4,474
$0
$1,000
$2,000
$3,000
$4,000
$5,000
2008 2009 2010 2011 2012 2013 2014 2015 2016
Total affiliate marketing spend (in millions)
2011-2016 CAGR 16.6%



42%
11%
Respondents who made fewer
than four purchases
Respondents who made four or
more purchases
How likely are you to try a new brand after receiving an offer from a nonretailer website.
(4 or 5 on a scale of 1 [not at all likely] to 5 [very likely])
11%
52%
Not likely (1 or 2 on a scale of 1 to 5)
Likely (4 or 5 on a scale of 1 to 5)
"How likely would you be to reconsider a brand you havent used in a while after receiving
a promotional offer for that brand from a nonretailer website"
21%
43%
Agree (4 or 5 on a scale of 1 to 5)
Disagree (1 or 2 on a scale of 1 to 5)
Promotional offers I find on coupon or deal sites, blog sites, loyalty or cash-back sites, or
comparison shopping sites often close the deal for me if Im undecided on a purchase.
5%
11%
74%
10%
More than 5 sites
4 to 5 sites
2 to 3 sites
1 site
When shopping online, how many nonretailer websites do you typically visit to do research, seek
inspiration, or find the best price before making a purchase decision?
7%
65%
Agree (4 or 5 on a scale of 1 to 5)
Disagree (1 or 2 on a scale of 1 to 5)
Its easier to find what Im looking for on sites that include multiple retailers or brands than it
is to find what Im looking for on sites that include only one retailer or brand.
15%
57%
"I am more likely to buy a product I see advertised on multiple websites
than I am to buy that same product if I see it advertised only on retailer or
brand websites.
Agree (4 or 5 on a scale of 1 to 5)
Disagree (1 or 2 on a scale of 1 to 5)
14%
48%
Agree (4 or 5 on a scale of 1 to 5)
Disagree (1 or 2 on a scale of 1 to 5)
I believe the promotional offers I get on coupon or deal sites, blog sites, loyalty or cash-back
sites, or comparison shopping sites are often better than the promotional offers I get when I go
directly to a retailers or brands website first.


$1,330
$1,780
Average amount spent in past
12 months
Respondents who visited
four or more sites before
purchasing
Respondents who visited
fewer than four sites
before purchasing
When shopping online, how many nonretailer websites do you typically visit to do
research, seek inspiration, or find the best price before making a purchase decision?"
$1,226
$1,712
Respondents who agree with the statement "I
am more likely to buy a product if I see it
merchandised on numerous websites than if I
see it merchandised on just a single website"
(4 or 5 on a scale of 1 to 5)
Average amount respondents intend to spend
in the next 12 months*
About how much money do you think you will spend online in the next 12 months?
About how much money do you think you will spend online in the next 12 months?
$1,226
$1,732
Respondents who agree with the statement "I am
more likely to buy a product if it is advertised on
numerous websites than if it is advertised on just a
single website"
(4 or 5 on a scale of 1 to 5)
Average amount respondents intend to spend in
the next 12 months*


15%
40%
Agree (4 or 5 on a scale of 1 to 5)
Disagree (1 or 2 on a scale of 1 to 5)
Promotional offers found on coupon or deal sites, blog sites, loyalty or cash-back sites, or
comparison shopping sites improve a companys brand image.
70%
69%
60%
68%
6%
9%
12%
8%
Companies that run promotional
offers on comparison shopping
sites degrade their brand
reputation
Companies that run promotional
offers on loyalty or cash-back
sites degrade their brand
reputation
Companies that run promotional
offers on shopping blogs degrade
their brand reputation
Companies that run promotional
offers on coupon websites
degrade their brand reputation
Agree (4 or 5 on a scale of 1 to 5)
Disagree (1 or 2 on a scale of 1 to 5)
Do promotions run on affiliate sites degrade brand reputation?
12%
47%
Agree (4 or 5 on a scale of 1 to 5)
Disagree (1 or 2 on a scale of 1 to 5)
I have a positive feeling toward a company that places promotional offers on coupon or deal
sites, blog sites, loyalty or cash-back sites, or comparison shopping sites.
28%
40%
Agree (4 or 5 on a scale of 1 to 5)
Disagree (1 or 2 on a scale of 1 to 5)
I am likely to tell a friend about a company that places promotional offers on a wide variety
of websites.








30% 30%
20% 20%
18 to 31 32 to 45 46 to 55 56+
What is your age?
4%
6%
12%
20% 20%
15%
7%
4%
2%
10%
Less than
$20,000
$20,000 to
$34,999
$35,000 to
$49,999
$50,000 to
$74,999
$75,000 to
$99,999
$100,000
to
$124,999
$125,000
to
$174,999
$175,000
to
$249,999
$250,000
or more
Prefer not
to answer
Which range best describes the total combined annual income of all
members of your household?
6%
17%
10%
38%
29%
High-school
graduate
Some college,
no degree
two-year college
degree/technical
school
four-year college
degree
Post-graduate
degree
"What is the highest level of education you have
completed?"