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THE XXXIXCONDOMINIUMBY SANSIRI.

S
ansiri PLC currently has over 240 projects spread
throughout Thailand, as well as a project in
Kensington, London. The company has become
known not only for its well-designed residential units,
but also its exceptional after-sales service and its
commitment to various social causes and community
projects.
We are more than just a property company. Our goal
is to construct a life, not just a building, says Sansiris
Chief Executive Offcer, Khun Apichart Chutrakul. That
is why it is important for us to also develop lifestyle
services and products that ensure the needs of all of our
customers are properly fulflled. Our service does not stop
once a customer moves in to a new home. Our after-sales
service promises the highest standards of customer care.
Sansiri is also the only integrated property developer
in Thailand, and the company prides itself on serving its
customers for the long term a highly appealing feature
to foreign investors. From construction and pre-sales, and
throughout maintenance and rental brokerage, Sansiri
is widely recognised for its efforts to make foreign
homeownership and investment as easy and worry-free as
possible for international buyers.
Partner
for living
Since its inception in 1984, Sansiri PLC has
grown to become Thailands leading property
developer. The company specialises in a
wide range of residential property options,
including private homes, townhouses and
condominiums.
FEATURE WALL AT THE XXXIX
INCORPORATINGPLEATED
PREMIUMLEATHER ALONGTHE
HEADBOARD AND DISTINCT
LIGHTING.
KHUNAPICHART CHUTRAKUL
INDEPTH
Sansiri
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You could say Sansiri is a one-stop shop for all things
real estate, adds Khun Apichart. When we build a
property and sell it to a homebuyer, we essentially
become their partner for life.
Although long established as Thailands premier
luxury developer, Sansiri now taps into every market
segment to respond to the demands of customers looking
for properties across different price ranges and locations.
However, Sansiri prides itself on providing the best
property products, regardless of market segment, from
THB1million condominium units to THB100 million
luxury estates.
INDEPTH
Sansiri
THE ICONIC DESIGNOF SETTHASIRI
WATCHARAPHOLS CLUBHOUSE IS
INSPIRED BY THE SHAPE OF A SEED
OF RICE.
Our 240 projects nationwide cover every housing
preference in the market, says Khun Apichart. We pay
close attention to detail in developing our projects, and
collaborate with leading architects and design brands
from around the world to ensure the end result is always
a beautiful living space of the highest quality with
optimum functionality. It is one of our distinguishing
featuresa unique selling point. When we design a
project, we pay close attention to every single element
and the smallest details, and use the context of the local
community as inspiration for the design.
Setthasiri Watcharapol is a good example of this
approach. Its a modern Thai-style single-detached
housing project with a signature Thai residence design
and all the elements of the project were designed
according to the concept of Holistic Living. The
project also refects the location, which 50-100 years ago
was a rice feld that produced sustenance for Bangkok
residents. The Rice Kernel shape was used for the
clubhouse design and has become a key landmark of the
project.
The design of a Sansiri project is always greatly
inspired by the natural surroundings of that projects
location, explains Khun Apichart. All of our projects,
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THE MATERIALS AND CLOUD
SCHEME AT BAANMAI KHAO
REFLECT THE NATURAL
SURROUNDINGS.
therefore, have very unique and distinct designs that
are heavily infuenced by the environment of their
respective areas, which we believe also makes Sansiri
somewhat different from other developers.
Foreigners are permitted to own up to 49 percent of
any condominium development in Thailand, and there
is already an excellent selection of Sansiri properties
available for expatriate buyers to invest in. According
to Khun Apichart, foreigners constitute approximately
3 percent of Sansiri property buyers and the goal is to
increase this percentage to 10 percent over the next
three to fve years in order to continue to sustain the
companys rapid growth.
We are seeing a growing trend of foreigners investing
in property in Thailand and expect that it will continue,
Khun Apichart explains. Once the AEC is implemented,
we believe that the ASEAN real estate market will prove
to be a sound investment for foreign buyers. The new
competitive environment of the upcoming AEC will also
add to the importance of expanding our customer base.
One notable new Sansiri project that appeals to foreign
investors is Baan Mai Khao , a freehold beachfront
condominium on Phukets Mai Khao Beach. The project
is being developed based on an overall concept of
Unforgettable with Barefoot Luxury designs, and
offers a high-class getaway surrounded by nature.
Every last detail of the project, from its architecture
to its fnishes, has been designed to evoke wind, sunshine
and sand, says Khun Apichart. It has a semi-outdoor
lobby with a gorgeous sea view, and the landscaped
gardens are full of local vegetation, including Cajuputs
and Eugenia tree which are unique to Mai Khao beach.
Both the exterior and sun-flled interiors are inspired by
Phukets signature Sino-Portuguese heritage.
Sansiris holistic approach to property development
has earned the company numerous accolades in a range
of categories. Between 2006 and 2013, the company
was recognised by a number of prestigious institutions
and industry professionals, receiving awards that
included Best Residential Project of the Year Award
(2006) from Asia Pacifc Commercial Real Estate, Best
Developer in Thailand Award (2008) from Euromoney,
Design Excellence Award (2012) from the Department
of International Trade Promotion, Good Design Award
(2012) from The Japan Industrial Design Promotion
Organisation, Best Public Service Architecture Thailand
Award (2013) from the International Property Awards.
In 2012, our residential sales were number one
in Thailand, says Khun Apichart. However, being
number one in sales is not our main objective it is far
more important for us to be considered number one by
our customers and prospective customers. Our aim is
to be the most preferred property brand. We strive to
enhance the quality of life for all of our stakeholders,
including customers, business partners, employees, and
relevant communities.
To that end, Sansiri has been praised for its dedicated
Social Change corporate responsibility programme,
also receiving the Best CSR Practice Across Southeast
Asia Award (2011) from Enterprise Asia and the Basil
Hetzel Award (2013) from The International Council for
Control of Iodine Defciency Disorders Global Network,
the latter given for the companys continued contribution
toward the elimination of iodine defciency disorders.
Sansiris ongoing work with UNICEF is predominantly
focused on improving quality of life and ensuring the
rights of children across the Thai nation.
With Thailands property market experiencing healthy
growth and residential demand steadily increasing each
year, the future looks bright. Sansiri is optimistic about DININGSET AND ELEGANT
CHANDELIER AT THE XXXXIXWITH
IMPORTED BUILT-INCABINET
FROMRENOWNED ITALIANBRAND
BINOVA.
OCTOBER 2013 | 89
INDEPTH
Sansiri
A HANDMADE WICKER PALM
PIECE BY CORNER 43 DCOR IS
INCORPORATED INTOTHE WALL
OF THE CLUBHOUSE AT SETTHASIRI
WATCHARAPHOL.
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AT PYNE BY SANSIRI, WHENYOU ARE THE CENTRE,
THE WORLD REVOLVES AROUND YOU.
GARDENSQUARE OFFERS
A SOPHISTICATED LIVING
EXPERIENCE WITHA TOUCHOF
QUINTESSENTIAL LONDON.
the opportunities and changes that will be brought about
by ASEAN integration, but recognises the necessity for
growth in what will become an exceedingly competitive
market environment.
By further diversifying its property options,
continuing to improve on its excellent customer service,
and focusing greater attention on the countrys growing
foreign investor market, the company is confdent that
it will be able secure its market position in Thailand.
The company certainly has the required experience,
resources, and drive to do so.
With our heavy investments in new properties
upcountry and in border towns, we are confdent that
the Thai property market can offer good prospects for
capital gain for foreign investors, concedes Khun
Apichart. Unlike mature markets, such as those of the
UK, USA and Australia, investing in an emerging market
like Thailand can maximise capital appreciation in the
long-term by spending less funds.
WE BELIEVE THAT THE
ASEAN REAL ESTATE MARKET
WILL PROVE TO BE A SOUND
INVESTMENT FOR FOREIGN
BUYERS.
INDEPTH
Sansiri