MOTIVATION

What makes people to behave the way they do? Why are some people reluctant to do the
work though they have ability to do? Motivation answers all these uestions! Motivation
is a process o" stimulating people to action to accomplish desired goals! In other words# it
is incitement or inducement to act or move! In simple words# it means creating
enthusiasm and $eal within an individual to work "or the attainment o" goals!
The world consists o" heterogeneous population! The income disparities# the di""erence
between urban and rural areas# make it di""icult to de"ine a particular need "or which a
person may be motivated! What may be a need "or survival like "ood# shelter# clothing#
etc "or one person may be a part o" normal li"estyle "or the other person! %or some
people# in addition to basic needs# some other needs are eually important! Though the
desire or thirst "or money continues# sel" esteem# social and security needs# appraisal etc!#
are also needed!
Motivation is whatever drives you to do something! In case o" an employee# pay cheue
is the main motivation! Moreover# other incentives or peruisites like rent "ree
accommodation# interest "ree loans# use o" motor car etc!# also motivate employees to
per"orm better! In case o" a student# good grades are the source o" motivation! A student
studies or works harder to get grades better than his competitors! With a view to outshine
his peers or "riends# he is motivated to work harder and get good grades! An individual# in
order to lose weight# may e&ercise rigorously!
Motivation may be positive as well as negative! %irst we will discuss positive motivation!
'ositive motivation provides rewards like increase in pay# promotion# recognition# etc! "or
e&ample a "ather tells his child i" he studies well and get high grades he will buy him a
new Macbook! Negative motivation uses negative means like punishments# stopping
increments# threatening and creating a sense o" "ear o" loss o" (ob etc! which also induce a
person to act in the desire way! A "ather tells his child that i" he doesn)t study he won)t let
him go to the summer camp! 'ositive and negative motivation must be given in the right
proportion "or the best results!
Motivation can be done by both "inancial and non "inancial ways! %inancial incentives
means the incentives which are in direct monetary "orm and includes basic pay and
allowances# bonus# pro"it sharing # commission etc! Non "inancial incentives a""ect an
individual psychologically# socially# and emotionally!
Te(aswini pro(ect o" Tata is a long term practice o" Tata industries to motivate "emale
employees specially! *nder this# Tata has trained +, ordinary girls as pro"essional heavy
duty euipments operator! Tata has many other pro(ects which are aimed at motivating
employees!
Thus# motivation is a comple& "orce starting with keeping a person at work in an
organi$ation! It is something which moves a person to action and continues him in the
course o" action already initiated!