MASTERS IN TOURISM MANAGEMENT

(SEMESTER III AND IV)

MTM (Second Year)
Assignments Boo!et
("#$$)
%an&ar' and %&!' "#$$ session
MTM() TO $*
Sc+oo! o, To&rism and -os.ita!it' Ser/ices Management
Indira Gand+i Nationa! O.en Uni/ersit'
Maidan Gar+i0 Ne1 De!+i 2 $$# #34
DATE O5 SUBMISSION O5 ASSIGNMENTS
Reminder: All Assignment must be sent to the 6oordinator o, 'o&r St&d' 6entre. You
must mention your enrolment number, name, address, Assignment code and Study Centre
Code in the first page of the assignment.
Semester 76o&rses ("
nd
Year)
Semester III
MTM 09
MTM 0
MTM
Semester IV
MTM !
MTM "
MTM #
MTM $
Date o, S&8mission o, Assignments
"
nd
Year Registration Semester 9ast Date o, S&8mission
%an&ar' "#$$
Semester %%% "
st
March !0
Semester %& "0
th
September !0
%&!' "#$$
Semester %%% "0
th
September !0
Semester %& "
st
March !0!
IGNOU ado.ts a ,!e:i(o.en !earning s'stem and o.tion is a/ai!a8!e to t+e st&dent
to decide 1+ic+ co&rse +e;s+e 1i!! com.!ete in a .artic&!ar semester;'ear s&8<ect
to t+e com.!etion o, a .artic&!ar semester and t+e /a!idit' o, t+eir co&rse
registration=
S&8mit 'o&r assignment 8e,ore t+e d&e date s.eci,ied ,or on!' t+ose co&rses
1+ic+ 'o& .!an to gi/e t+e e:amination in a .artic&!ar Term End E:amination=
5or e:am.!e0 i, 'o& .!an to sit ,or on!' MTM >0 MTM ) and MTM $# in t+e %&ne
"#$$0 s&8mit assignments on!' ,or MTM >0 ) and $# to 'o&r concerned St&d'
6entre 8e,ore ?$
st
Marc+ "#$$=

MTM ASSIGNMENTS
'ear Student,
There is one Tutor Mar(ed Assignment for each course, i.e., MTM)09 to $.
*efore attempting the assignments please read the instructions pro+ided in the MTM ,rogramme
-uide. %n this despatch .e are sending you the Assignments for MTM)09 to $. /rom this year
on.ards, only one assignment is to be submitted for each course.
Note: All Assignments must be s&8mitted in time and they should be sent to t+e 6oordinator o,
'o&r St&d' 6entre. You must mention your 0nrolment 1umber, 1ame, Address, Assignment Code
and Study Centre Code on the first page of the assignment.
Yo& m&st o8tain a recei.t ,rom t+e St&d' 6entre ,or t+e assignments s&8mitted and retain it. %f
possible, (eep a photocopy of the assignments .ith you.
A,ter e/a!&ation0 t+e assignments +a/e to 8e ret&rned to 'o& 8' t+e St&d' 6entre= @!ease insist
,or t+is and ee. t+em as a record 1it+ 'o&. The Study Centre has to send the mar(s to S230
'i+ision at %-145, 1e. 'elhi.
GUIDE9INES 5OR DOING ASSIGNMENTS
6e e7pect you to ans.er each 8uestion in about 900:$00 .ords or as mentioned in the assignments.
You .ill find it useful to (eep the follo.ing points in mind:
; @!anning: 2ead the assignments carefully. -o through the 5nits on .hich they are based. Ma(e
some points regarding each 8uestion and then rearrange them in a logical order.
!; Organisation: *e a little selecti+e and analytic before dra.ing up a rough outline of your
ans.er. -i+e ade8uate attention to your introduction and conclusion.
Ma(e sure that your ans.er:
a; is logical and coherent<
b; has clear connections bet.een sentences and paragraphs< and
c; is .ritten correctly gi+ing ade8uate consideration to your e7pression, style and presentation.
?) @resentation: 4nce you are satisfied .ith your ans.er, you can .rite do.n the final +ersion
for submission, .riting each ans.er neatly and underlining the points you .ish to emphasise.
6ishing you all the best
=Tang<a+om8i Aoi<am;
@rogramme 6oordinator MTM

MTM()A UNDERSTANDING TOURISM MARBETS

T&tor Mared Assignment
6o&rse 6odeA MTM()
Tota! MarsA $## Assignment 6odeA MTM();TMA;"#$$
NoteA This TMA consists of t.o parts.
@art I consists of t.o 8uestions out of .hich you ha+e to attem.t an' one. The 8uestion carries !$ mar(s
and should be ans.ered in about 900 .ords.
@art II consists of ten 8uestions. Attem.t an' ,i/e in about $00 .ords each. 0ach 8uestion carries $
mar(s unless other.ise specified.
Send your TMA to the Coordinator of your Study Centre.
@ART 2 I
; 'iscuss the importance of information for a tourist ser+ice pro+ider.
42
!; 'iscuss the changing pattern of %ndian 4utbound Tourist.
@ART 2 II
; 6hat are the +arious mar(eting trends and ho. they are utilised in tourism
industry>
!; 6hat are the bases or ground for tourism mar(et segmentation>
"; 6rite short notes in about !$0 .ords each.
i; Ma?or tourist generating mar(ets for %ndia
ii; Concept of Time shares in Tourism
iii; Mar(et 2esearch $@$@$

#; 'iscuss ho. increase in income and leisure time helped in the gro.th of tourist in
0ast ,acific 2egion.
$; 6hy tourism is belie+ed to be a hard business acti+ity> 07plain
A; 'iscuss the problems faced by domestic tourists in %ndia.
9; 'iscuss the +arious .ays and means to mar(et %ndia to its 12% population.
B; 'iscuss CChina as a gro.ing tourism mar(etD.
9; 6rite a detailed note on Mar(et)led tourism products.
0; 6hy is it important for tourism mar(eters to understand the concept of Tra+el moti+ators>
$
!
MTM($#A TOURISM IM@A6TS
T&tor Mared Assignment
6o&rse 6odeA MTM($#
Tota! MarsA $## Assignment 6odeA MTM($#;TMA;"#$$
NoteA This TMA consists of t.o parts.
@art I consists of t.o 8uestions out of .hich you ha+e to attem.t an' one. The 8uestion carries !$ mar(s
and should be ans.ered in about 900 .ords.
@art II consists of ten 8uestions. Attem.t an' ,i/e in about $00 .ords each. 0ach 8uestion carries $
mar(s.
Send your TMA to the Coordinator of your Study Centre.
@ART 2 I
; E6ildlife Tourism is crucial element in .ildlife protectionF. 'iscuss and support
your ans.er .ith suitable e7amples.

42
!; 6hat are the Social %mpacts of Tourism> -i+e suitable e7amples to support your
ans.er.
@ART 2 II
; 'iscuss 0conomic %mpacts of Tourism> $
!; 6hat are the +arious ,otential 'eterminants of tourism Carrying Capacity> $
"; 6hat are the reasons behind the emergence of the contri+ed forms of culture for
tourism>
#; 6hat are the +arious animal conser+ation pro?ect initiated by the -o+ernment of
%ndia>
$; 'iscuss ho. politics influences tourism>
A; 6hat do you mean by -lobal Code of 0thics for Tourism>
9; 07plain the impact of tourism on en+ironment .ith suitable e7amples.
B; 'iscuss the impacts of tourism on built en+ironment.
9; 6hat is the role played by 6T4 in promoting sustainable tourism de+elopment> $
0; 6hat are the +arious themes and areas that form part of the -ATT> $
"
MTM($$A TOURISM @9ANNING AND DEVE9O@MENT
T&tor Mared Assignment
6o&rse 6odeA MTM($$
Tota! MarsA $## Assignment 6odeA MTM($$;TMA;"#$$
NoteA This TMA consists of t.o parts.
@art I consists of t.o 8uestions out of .hich you ha+e to attem.t an' one. The 8uestion carries !$ mar(s
and should be ans.ered in about 900 .ords.
@art II consists of ten 8uestions. Attem.t an' ,i/e in about $00 .ords each. 0ach 8uestion carries $
mar(s.
Send your TMA to the Coordinator of your Study Centre.
@ART 2 I
; 'efine Strategy. 'iscuss the role of strategic planning and management in Tourism. !$

42
!; 07plain the importance of Tourism ,lanning at -lobal Ge+el. Also discuss the
516T4 guideline for tourism planning and its role in -lobal Tourism ,lanning.
!$
@ART 2 II
; 6rite short notes in about !00 .ords.
a. Tourism 2egions
b. ,lanning ,rocess
c. Gocal Ge+el ,lanning
!; Ho. does planning help in the ecological de+elopment of a tourist destination> $
"; 6rite a brief note on the +arious approaches to Tourism ,lanning. $
#; 'iscuss the role played by ,olitics in Tourism ,lanning. $
$; 6hat is national le+el planning> 07plain the role of 1T4s in tourism planning. $
A; Ho. does Tourism ,lanning help in the enhancement of economic benefit of the
country> $
9; 6hat do you understand by Chec(list Techni8ues for Tourism ,lanning> $
B; 'iscuss the e7ternal factors that influence the supply side> $
9; Ho. do you plan and manage historical and natural attractions in Tourism> $
0; 'iscuss the process of ,lan implementation and its monitoring $
#
MTM($"A TOURISM @RODU6TSA DESIGN AND DEVE9O@MENT
T&tor Mared Assignment
6o&rse 6odeA MTM($"
Tota! MarsA $## Assignment 6odeA MTM($";TMA;"#$$
NoteA This TMA consists of t.o parts.
@art I consists of t.o 8uestions out of .hich you ha+e to attem.t an' one. The 8uestion carries !$ mar(s
and should be ans.ered in about 900 .ords.
@art II consists of ten 8uestions. Attem.t an' ,i/e in about $00 .ords each. 0ach 8uestion carries $
mar(s.
Send your TMA to the Coordinator of your Study Centre.
@ART 2 I
; 07plain the uni8ue features of the Ser+ice industry .ith e7amples from Tourism
%ndustry. !$
42
!; 07plain the concept of Sustainable Tourism ,ractices. 07plain .ith the help of
e7amples of Sustainable Tourism ,roduct.
@ART 2 II
; 6rite short notes in about !00 .ords each: ="7$I$;
a; 'estination
b; 2esorts
c; 6hite 6ater 2afting
!; 6hat are the components of Ser+ice Mi7>
"; 'efine and classify 'estinations. *riefly e7plain the principles of destination
'e+elopment> $
#; 07plain the basic steps in the de+elopment of a tourism product> $
$; 'iscuss the scope the ecology and .ildlife tourism. Also mention the importance of
sensitising tourists +isiting the area. $

A; 'iscuss the categoriJation of hotels and resorts in our country> $
9; 'efine and classify e+ents. 07plain .ith e7amples ho. e+ents can be used for
promoting tourism. $
B; 0numerate the importance of %sland and *each Tourism. Also state the factors to be
considered .hile de+eloping such products>
9; 'iscuss the role of fair and festi+als in the promotion of 0thnic 3 2ural tourism> $
0; 'efine Cruise Tourism. 'iscuss the +arious types of cruise products in the present
day mar(et.
$
MTM($?A TOURISM O@ERATIONS
T&tor Mared Assignment
6o&rse 6odeA MTM($?
Tota! MarsA $## Assignment 6odeA MTM($?;TMA;"#$$
NoteA This TMA consists of t.o parts.
@art I consists of t.o 8uestions out of .hich you ha+e to attem.t an' one. The 8uestion carries !$ mar(s
and should be ans.ered in about 900 .ords.
@art II consists of ten 8uestions. Attem.t an' ,i/e in about $00 .ords each. 0ach 8uestion carries $
mar(s.
Send your TMA to the Coordinator of your Study Centre.
@ART 2 I
; 6hat is the importance of inter) Sectoral lin(ages in tourism operations> 'iscuss. !$

42
!; 'iscuss distribution channel of tra+el and tourism industry. 6hat do you mean by
management of distribution system in tourism operations>
@ART 2 II
; 6hat are the benefits of tourism to local community>
!; 'iscuss the concept of 8uality management in ser+ices.
"; 0laborate the role of %ATA in tra+el agency business. $

#; 6hat is the importance of promotional campaigns in tourism business>
$; 6rite a note on different types of accommodation units a+ailable in the organised sector $
A; 'iscuss the organisational structure of E/ront officeF.
9; Critically analyse the role and feature of ser+ices pro+ided by accommodation units in
organised sector. $
B; 6hat are the +arious important considerations .hile preparing an itinerary> Also
highlight the concept of costing .ith e7ample of any itinerary. $
9; 6hat are the rules and regulations for setting up a Tour 4peration Company> $
0; 6rite a note on any t.o of the follo.ing. $@$@$
a; Menu planning
b; Management of guest amenities
c; Types of reser+ation system
A
MTM($>A TOURIST TRANS@ORT MANAGEMENT (ROAD
TRANS@ORT)
T&tor Mared Assignment
6o&rse 6odeA MTM($>
Tota! MarsA $## Assignment 6odeA MTM($>;TMA;"#$$
NoteA This TMA consists of t.o parts.
@art I consists of t.o 8uestions out of .hich you ha+e to attem.t an' one. The 8uestion carries !$ mar(s
and should be ans.ered in about 900 .ords.
@art II consists of ten 8uestions. Attem.t an' ,i/e in about $00 .ords each. 0ach 8uestion carries $
mar(s.
Send your TMA to the Coordinator of your Study Centre.
@ART 2 I
; 6hat are the +arious pricing options a+ailable to transport operator> 6hat is its
relationship .ith 'emand !$
42
!; /or a successful tourist transport manager, .hat 8ualities does a person re8uire> !$
@ART 2 II
; 6rite short notes in about !00 .ords each: ="7$I$;
a. Customer Care in 2oad Transport
b. Maintenance facilities
c. 2ecruitment +:s selection
!; 6hat are the +arious infrastructure and capital re8uirements for setting a tourist transport
business at a small le+el>
"; 6hat is permit in tourist transport business> 6rite a detailed note. $
#; 'iscuss the role of %ndian Tourist Transport Association =%TTA; in promoting the cause of
tourist transporters in %ndia> $
$; 'iscuss the approaches for segmenting the mar(et for a tourist transport operating
company. $
A; 6rite an essay on Car 2ental Ser+ices.
9; Ho. .ould you recruit coach dri+ers> 6hat type of training and briefing is re8uired for
dri+ers> $
B; Ho. .ould you manage lea(ages in tourist transport business> $
9; 6rite a note on Central Motor &ehicle 2ule, 9B9.
0; 'iscuss the role of manager in tourist transport. $
9
MTM($*A MEETINGS0 IN6ENTIVES0 6ON5EREN6ES AND
EC@OSITIONS (MI6E)
T&tor Mared Assignment
6o&rse 6odeA MTM($*
Tota! MarsA $## Assignment 6odeA MTM($*;TMA;"#$$
NoteA This TMA consists of t.o parts.
@art I consists of t.o 8uestions out of .hich you ha+e to attem.t an' one. The 8uestion carries !$ mar(s
and should be ans.ered in about 900 .ords.
@art II consists of ten 8uestions. Attem.t an' ,i/e in about $00 .ords each. 0ach 8uestion carries $
mar(s.
Send your TMA to the Coordinator of your Study Centre.
@ART 2 I
; 'efine M%C0. -i+e a detailed account of ,lanning for M%C0 tourism and the (ind
of infrastructure re8uired for the sector.
42
!; 07plain the term CMar(eting ,lanD. 'escribe the +arious steps .hich .ould ensure
that a Mar(eting ,lan for an e+ent .ould be effecti+e.
@ART 2 II
; 'ifferentiate bet.een *usiness tra+eller and Geisure tourist.
!; 'iscuss the role and responsibilities of Meeting ,lanners.
"; 6hy are Trade /airs organised> 'iscuss its economic impact. $

#; 6rite short notes on the follo.ing in about !$0 .ords each $@$@$
i; Spot Management
ii; Theme 0+ents
iii; Attendees in a Trade Sho.
$; 07plain ESite Selection as an important process in conducting a Con+entionF.
A; 'iscuss the process of Con+ention Management.

9; 6hy do .e need sponsors for M%C0 tourism acti+ities> Highlight the role they
play in promoting these acti+ities.
B; 6hat do you understand by C%ncenti+esD> 'escribe the +arious types of
%ncenti+es an organisation can offer its employees.
9; %dentify ma?or players in the M%C0 tourism sector. 'escribe their role and
responsibilities.

0; 0stablish the lin(ages bet.een High)end hotels:resorts and M%C0 tourism. $
B