PROGRAM GUIDE

LEADING
STRATEGIC
GROWTH
Published: September 25, 2014
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TABLE OF CONTENTS
2 Welcome To Leading Strategic Growth
ABOUT THE PROGRAM
4 What Is Leading Strategic Growth?
5 Meet Your Faculty
6 When Is This Happening?
WHAT WILL YOU BE DOING?
7 What Will You Be Doing?
8 Self-Paced Experience
10 Live Sessions
12 Live Feedback
WHATS HAPPENING EACH WEEK?
13 Leading Strategic Growth Weekly Overview
14 Module Details
20 Final Assignment
PROGRAM REQUIREMENTS
AND RESOURCES
21 Program Certication
22 Managing Your Time
24 ExecOnline Support
25 Technical Requirements
26 About ExecOnline
27 ExecOnline Program Team
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Welcome.
Congratulations! You were selected to join a group of inuential and valued executives
from some of the worlds top companies to participate in Leading Strategic Growth, an
executive development program with Columbia Business School.
Lead. Strategize. Grow.
This program is designed to shape your capabilities to identify and develop specic
strategic opportunities in the context of fast-moving environments and company
objectives. Through exclusive video lectures from pre-eminent university professors,
real-world application exercises, and live online sessions that engage participants
with peers and faculty members, you will work to acquire the prociency to more
effectively address strategic issues and have greater impact within your organization.
Share Knowledge. Create Relationships. Build Success.
Leading Strategic Growth is just one of the professional development programs
powered by ExecOnline. All of our programs engage managers from the worlds
great companies in superior executive education from elite business schools.
We boast nearly one thousand participants and program alumni globally. The
ExecOnline network is a unique, multi-stakeholder community of action-oriented
and entrepreneurial leaders from over 35 countriesall with diverse capabilities,
interests, and perspectives.
Via engagement in our program, you will enjoy a culture that encourages open
exchange of ideas with this global community of exceptional executives with whom
you can share knowledge across industries, executive functions, and national borders.
WELCOME TO
LEADING STRATEGIC GROWTH!
To date, executives hailing from over 35 countries
have taken part in ExecOnline programs.
United States United Kingdom Ukraine UAE Turkey Taiwan Switzerland Sweden South Africa
Singapore Russia Puerto Rico Portugal Philippines Panama New Zealand Netherlands Mexico
Lebanon South Korea Kenya Japan Italy Ireland India Hong Kong Germany France
Dominican Republic China Chile Canada Brazil Bermuda Australia Armenia ArgenMna
Global Community
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Great program, excellent presenters, world class course. Exceeded my expectations.
By completing my strategic case, I gained insights that I can incorporate into my
current responsibilities. Perhaps more importantly, however, I feel my experience
with the overall process of strategic planning is something that I will denitely be
able to apply in the future.
Vice President of Application Development,
Automobile Auction Company
Get Ready!
Your program begins on October 2, 2014. On that day, we will provide you with access
to our online learning platform and other important program information and actions.
In the meantime, we want to help you get ready by familiarizing you with what to expect.
The following Program Guide provides an overview of the program, as well as pointers
and resources for making the most out of your upcoming learning experience.
Thank you for your participation!
The ExecOnline Team
This has been a fantastic Strategic Leadership course. It has opened up a different
thinking philosophy around how we can bring change to an organization by being
much better strategic leaders with our own teams. The lecturers have been incredible
giving us amazing insight into how to think more strategically. I am sure this investment
will produce great results for the business.
Solutions Consulting Manager,
Computer Software Company
The professors were engaging, entertaining and beyond credible. I really enjoyed the
lectures. They are interesting and engaging, and presented very well.
Executive Director of Digital Marketing & eCommerce,
For-Prot Education Company
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Columbia Business School is one of the top business schools in the world and a
recognized leader in executive development. Columbias top-ranked professors have
taught executives from around the globe, and some of the most prominent among them
have developed Leading Strategic Growth, a 6-week executive development program.
Participants in Leading Strategic Growth gain greater command of their companys
needs and the ability to identify and execute new growth opportunities in a fast-moving
and competitive landscape.
Program Orientation commences October 2, 2014 and concludes with the submission
of a nal assignment on November 23, 2014. (Some companies may take part in post-
program meetings.) Participants spend 25-30 hours over the duration of the program
watching video lectures, completing real-world application exercises, and participating
in live online sessions that engage participants with peers and faculty members.
The key to organizational success is to develop an enterprise capable of generating
achievement-oriented strategies and adapting and improving those strategies as
the environment changes. The Leading Strategic Growth action-oriented approach
addresses the conditions and challenges executives face because the true measure
of an executive education programs effectiveness is how well the learning can be
applied to solutions in the work environment.
PROGRAM OBJECTIVES
WHAT IS LEADING
STRATEGIC GROWTH?
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Exercise effective strategic leadership by understanding
the learning and social styles of you and your team.
Execute strategic change by analyzing your company
culture to navigate structural and interpersonal barriers.
LEADERSHIP
STRATEGIC PERSPECTIVE
Understand your companys
competitive environment
and current strategy.
Apply Columbias 4-phase
cycle to better understand your
companys strategy process.
Reliably identify new growth
opportunities and develop
a Winning Proposition.
Dene key organizational
priorities and current gaps with-
in your span of control.
Develop a line of sight
connecting you and your
teams role with the overall
companys growth strategy.
Build your team for
continuous reconguration.
STRATEGIC THINKING STRATEGIC EXECUTION
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MEET YOUR FACULTY
CHANGING THE WAY YOU THINK
Columbia University faculty members are the best minds in their elds operating in the
worlds business hub, New York City. Their groundbreaking research inuences business
practices in every sector. Informed in real time by the global business environment, they
teach a transformative curriculum that develops leaders poised to create opportunity
in any environment.
LEADING STRATEGIC GROWTH FACULTY
BILL KLEPPER
Professor of Management and Faculty Director for Leading Strategic Growth
Bill serves as Academic Director across all Columbia Executive Education offerings. He
teaches Leadership in the Columbia EMBA program and is a frequent guest lecturer on
High Performance Leadership in the MBA program. His research focuses on Executive
Learning, Strategic Leadership and Corporate Governance. He has served as a consultant
to a number of corporations including AT&T, Chase Manhattan Bank, Sony, Johnson and
Johnson and General Electric. His recent book, The CEOs Boss: Tough Love in the
Boardroom, details the eight practices of successful executives, such as facilitating
innovation, motivating change, and developing leadership skills.
RITA MCGRATH
Professor of Strategy
Rita is a globally recognized expert on strategy in uncertain and volatile environments. Her
clients include Pearson, Coca-Cola Enterprises and General Electric. She was ranked 6th
in global management by Thinkers50 and is one of the top ten business school professors
to follow on Twitter. Rita has co-authored four books including The End of Competitive
Advantage: How to Keep Your Strategy Moving as Fast As Your Business and has
coauthored thirteen articles in the Harvard Business Review, including the
best-selling Discovery Driven Planning. She obtained her Ph.D. from the Wharton
School, University of Pennsylvania.
WILLIAM PIETERSEN
Professor of the Practice of Management
Willie brings a unique mix of real world experience and thought leadership to his work with
corporations and executives around Strategic Learning and Change.
Prior to coming to Columbia, Willie served as the CEO of multibillion-dollar businesses
including: Lever Foods, Seagram USA, and Tropicana. He has served as a teacher and
advisor to many global companies including Deloitte, Exxon Mobil, Novartis, and SAP. Willie
received a Rhodes scholarship to Oxford University. His latest book, Strategic Learning,
develops the principles and application tools for the Strategic Learning Process, a unique
framework for creating and implementing breakthrough strategies.
PETER MEOLA
Professor of Exeutive Education
Peters 25+ years as a senior executive of multinational businesses makes him an especially
experienced member of the Executive Education Faculty at the Columbia Business School.
Peter specializes in Leadership of Organizational Culture, as well as, Strategic Learning
as a Leadership Process, which is uniquely applied within Columbias executive education
programs. Peter has a BA in Economics from Union College and an MBA from the College
of William and Mary. He is an elected member of Beta Gamma Sigma, a national scholastic
honor society in the eld of business and has attended post- graduate educational
programs at the Wharton School, INSEAD, and Stanford University.
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WHEN IS THIS HAPPENING?
Your Program will take place over a six-week period, preceded by a week
of Orientation. Program Weeks run Monday through Sunday.
Here are your Program dates:
ORIENTATION OCTOBER 2-12
KICK-OFF WEBINAR AND PREPARATORY ACTIVITIES
The Kick-Off Webinar is hosted by Professor Bill Klepper on October 9, 2014
at 12:00pm US Eastern Time. Look for our calendar invitation for details.
WEEK 1 OCTOBER 13-19
LEADING AND STRATEGIC LEARNING
WEEK 2 OCTOBER 20-26
SITUATION ANALYSIS: 5 AREAS OF INQUIRY
WEEK 3 OCTOBER 27-NOVEMBER 2
MARKETBUSTING: CREATING NEW OPPORTUNITIES
WEEK 4 NOVEMBER 3-9
INNOVATION PROCESS AND WINNING AT VALUE
WEEK 5 NOVEMBER 10-16
STRATEGY IMPLEMENTATION: THE GOLDEN RULES
WEEK 6 NOVEMBER 17-23
OVERCOMING RESISTANCE AND LEADING CHANGE
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WHAT WILL YOU BE DOING?
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LIVE SESSIONS
(REQUIRED)
Team Meetings
Section Meetings
SELF-PACED
(REQUIRED)
Video Lectures
Assignments
LIVE FEEDBACK
(OPTIONAL)
Ofce Hours
Issue Forums
Your Program takes place entirely on our online Executive Engagement Platform
(Platform). The Platform is where you will watch video lectures, upload assignments,
and engage with faculty and fellow participants.
We will send you login information to access the Platform at the start of Orientation Week.
Your Program is divided into 6 weekly units called Modules. Each of the 6 Modules is
comprised of a number of learning sections, or Segments, which include self-paced
video lectures, assignments, and interactive exercises.
Modules
Segments
Your program is made up of three components: Self-Paced Experience, required
Live Sessions, and optional Live Feedback resources. The following pages describe
each in detail.
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Self-paced learning allows you to work on your own time and at the rate that is best for
you. You may explore the content and complete assignments and activities at your own
pace and without the pressure that may exist in a live classroom environment. The self-
paced portion of the program includes the following:
Watching Video Lectures
Each Module includes 5-10 online video lectures (each from 5-15 minutes) featuring
renowned business school professors developed exclusively for your program. The
combined amount of lecture material per Module averages 1.5 hours per week.
Completing Assignments
Each Module features activities designed to contribute to your understanding of
concepts and application to your real-world work. There are 1-2 assignments each
week, which are due the Sunday of each week by 11:59 p.m. US Eastern Time via
upload to the platform.
We will take record of the submission of these required assignments, but they
will not be graded. The assignments are designed to serve as components for the
construction of your nal assignment, which involves application of the learnings to
your personal business case. You may discuss your assignments with your Buddy,
in Team and Section Meetings, and in other optional feedback opportinuties with
faculty and coaches.
Participating in Program Surveys
Brief Questionnaires found at the end of Modules 1, 3, and 6 allow us to assess
your experiences and improve our programs and support. Thank you in advance
for your participation.
SELF-PACED EXPERIENCE
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LIVE SESSIONS
(REQUIRED)
Team Meetings
Section Meetings
SELF-PACED
(REQUIRED)
Video Lectures
Assignments
LIVE FEEDBACK
(OPTIONAL)
Ofce Hours
Issue Forums
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Partner Learning
You will be paired with another participating executive, known as a Buddy,
from your company to serve as a thought partner during meetings and with
assignments. We encourage you to provide each other with feedback, collaboration,
encouragement, and support. You will meet with your Buddy at times and venues
of your mutual choosing.
Sequential Learning
ExecOnline follows a sequential learning approach, which is an important feature of
your overall development experience. Participants complete Segments in the order
presented. That is, each new Segment may be accessed only once you complete the
preceding Segment. Your Program is structured so that the learning content builds
upon that which has already been experienced and mastered.
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Interacting with peers and experts is a critical feature of your learning experience,
and your program includes many opportunities to engage with both fellow participants
and faculty or Coaches. The live, interactive events allow you to connect, share,
discuss, and practice what you are learning, which will deepen your understanding
and strengthen your application of the areas most vital for you and your organization.
Your live experience includes the following:
Team Learning
Company-Specic groups of approximately 8 participants will meet 3 times during
the Program to further explore the learnings and their applicability to your companys
priorities and strategic objectives. These meetings provide great opportunities to
interact with your colleagues in a close and condential environment, where issues
can be addressed and strategic plans can be launched. Attendance is required.
Cross-Company Learning
Cross-Company Sections are comprised of 50-60 executives from a range
of participating companies.* As a Section Member, you will take part in 3 live Platform-
based meetings featuring live Q&A hosted by professors. These meetings will bring
further insight and depth of understanding into that weeks lectures and matters of
importance to you and your fellow Section Members, build closer involvement with
faculty, and inspire greater interaction and networking with a global community of
executives. We also encourage you to interact with fellow participants on the Platform
Discussion Board Exchange ideas, talk about challenges, share experiences, and
discover new ideas!
We announce the Cross-Company Section Meeting schedule, topics, and access
information during Orientation and post them on the Platform.
LIVE SESSIONS
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SELF-PACED
(REQUIRED)
Video Lectures
Assignments
LIVE FEEDBACK
(OPTIONAL)
Ofce Hours
Issue Forums
LIVE SESSIONS
(REQUIRED)
Team Meetings
Section Meetings
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Learning
Organization
Team
Learning
Partner
Learning
Individual
Learning
PROGRAM
200+ EXECUTIVES
EXECUTIVE
COMPANY BUDDIES
2 EXECUTIVES
COMPANY TEAM
6-8 EXECUTIVES
CROSS-COMPANY SECTION
50-60 EXECUTIVES
* We do not pair companies that are known competitors or that would otherwise raise condentiality
concerns among participants.
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Receiving timely feedback can help you gain deeper understanding of the content,
align your learnings to your personal and corporate objectives, and support your
overall success. While your Buddy will be the primary source for feedback, the
program includes the following optional avenues:
Ofce Hours: Set times where you can receive targeted feedback and ask
questions related to assignments and personal cases. Company Teams (or
representatives from the teams) may sign up for these optional 20-minute
sessions. Optional Ofce Hours and sign-up procedures will be provided
during the program. Space is limited.
Issue Forums: Faculty- or Coach-moderated group discussion sessions, where
you can examine themes and topics relevant to the program and targeted to your
personal case, professional function, or other areas of interest. The schedule and
topics for these optional discussions will be provided during the program.
Material and presentation far exceeded my expectations for an
online course. Very actionable, very concrete. Professor videos
were effective and enjoyable.
Director, Computer Software Company
Very useful course provides a great roadmap that can be
applied and executed immediately. The weekly team meetings
were very productive with great dialogue and idea-sharing.
Senior Vice President of Sales and Marketing,
International Vehicle Rental Company
LIVE FEEDBACK
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LIVE FEEDBACK
(OPTIONAL)
Ofce Hours
Issue Forums
SELF-PACED
(REQUIRED)
Video Lectures
Assignments
LIVE SESSIONS
(REQUIRED)
Team Meetings
Section Meetings
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LEADING STRATEGIC GROWTH
WEEKLY OVERVIEW
ORIENTATION
OCTOBER 2-12
Core Issue Oct 12
Social Styles Assessment Oct 12
You will receive your Platform log-in credentials,
Team Meeting Time and Section Assignment
WEEK 1
OCTOBER 13-19
Leading And
Strategic Learning
Line of Sight Oct 19
WEEK 2
OCTOBER 20-26
Situation Analysis:
5 Areas Of Inquiry
Situation Analysis Oct 26
WEEK 4
NOVEMBER 3-9
Innovation Process
and Winning At Value
Focus Step Nov 9
WEEK 6
NOVEMBER17-23
Overcoming Resistance
and Leading Change
Final Strategy Assignment Nov 23
WEEK 5
NOVEMBER 10-16
Strategy Implementation:
The Golden Rules
Align Step and Final Strategy Nov 16
POST-COURSE - -
WEEK 3
OCT 27-NOV 2
Marketbusting: Creating
New Opportunities
MarketBusting Technique Nov 2
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Assignments Due Date Modules
Time Zones: ExecOnline programs attract executives from around the world currently over 35
countries. While we make every effort to schedule live events at times that work for all our global
participants, certain scheduling conditions, including professor and executive coach availability,
may lead to live events taking place at inconvenient hours for some. When possible, live events
are recorded and posted on the Platform for on-demand viewing.
Dates correspond with US Eastern Time. Weekly assignments are due by Sunday at 11:59 p.m. US Eastern Time in each given week.
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WEEK 1
OCTOBER 13-19
LEADING AND STRATEGIC LEARNING
Estimated Time
Videos: 92 Minutes
Assignments: 45 Minutes
Live Events: 60 Minutes
Overview
You are introduced to Columbias 4-Step Strategic Learning process, a practical
leadership method for creating and executing breakthrough strategies. With guidance,
you will choose a Core Issue facing your own business or functional area, which will
serve as the basis for your personal case in the program.
Video Lecture Topics
The Key Questions Strategy Must Answer: Whenever theres competition
and resources are nite, targets, means, and priorities must be set.
The Winning Proposition: Concisely capturing the simple essence of the
benets your organization will provide.
The Strategic Learning Model: Professor Pietersens time-tested process
model for strategy.
The Difference between Strategy and Planning
Leadership Styles: Introducing the interaction of strategy and personal leadership.
Driver leadership, Expressive leadership, Amiable leadership, and Analytical
leadership.

Key Activities
Develop Core Issue (pre-work): Choose a challenge facing your organization that
is relevant to your area of responsibility.
Complete Social Styles Assessment (pre-work): Each executive completes the
Social Styles assessment to identify your leadership style.
Live Team Meeting: Executives will gather in virtual conference rooms with their
Teams and introduce themselves and their Core Issue.
Draft Line-of-Sight Description: Explain how you department/functional are
supports your companys goals.
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WEEK 2
OCTOBER 20-26
SITUATION ANALYSIS:
5 AREAS OF INQUIRY
Estimated Time
Videos: 88 Minutes
Assignments: 120 Minutes
Live Events: 60 Minutes
Overview
You will concentrate on the rst part of the Strategic Learning process: the Situation
Analysis. As part of the Personal Case, you research and document key areas of
strategic focus. You also discuss the results of the Social Styles assessment and
what it tells you about your leadership style.
Video Lecture Topics
Learning through the Situation Analysis: Systematic review of the strategic situation.
Analyzing Customer Needs: Trends in customer expectations, including analysis in
terms of Maslows Hierarchy.
Analyzing Competitors: Protability, effectiveness of key competitors, including
nontraditional competitors.
Interpreting Industry Dynamics.
Leadership Dimensions: Each week, Professor Klepper provides
perspectives on leadership relating to the other main topics of the week.

Key Activities
Develop Situation Analysis: As part of your Personal Case, You review: (1)
customers and stakeholders; (2) competitors; (3) industry dynamics; (4) the
broader environment; and (5) the organizations own realities.
Case Study Questions: This weeks key question: Customers.
Section Meeting
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WEEK 3
OCTOBER 27-NOVEMBER 2
MARKETBUSTING:
CREATING NEW OPPORTUNITIES
Estimated Time
Videos: 81 Minutes
Assignments: 60 Minutes
Live Events: 60 Minutes
Overview
You deepen your situation analysis and identify new strategic opportunities by applying
different analytical lenses provided by Professor McGraths Marketbusting tools. You
are thereby prepared to write a rst draft of your Winning Proposition.
Video Lecture Topics
Marketbusting Strategies: Action taken by your rm that changes the game
to deliver markedly superior performance.
Transform Your Customers Experience: Seeing customers the way they see
themselves, and applying the Consumption Chain.
Transform Your Offerings and Their Attributes: How the attributes of your
products/services are positioned.
Redene Key Metrics: Reframing what you sell.
Exploit Industry Shifts

Key Activities
Apply MarketBusting Technique: Choose one of Professor McGraths MarketBusting
lenses to apply to your situation.
Case Study Reection Question
Team Meeting
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WEEK 4
NOVEMBER 3-9
INNOVATION PROCESS
AND WINNING AT VALUE
Estimated Time
Videos: 92 Minutes
Assignments: 60 Minutes
Live Events: 60 Minutes
Overview
You reect on theoretical and practical issues of organizational strategy with
a focus on implementation.
Video Lecture Topics
Discovery Driven Planning: A modern approach to entrepreneurship/
intrapreneurship in which investment in new ideas is designed to
create options.
Achieving Healthy Disengagement: Organizations need to aggressively
free up resources for new opportunities, by disengaging from waning
product lines.
How to Make Your Strategic Choices: Explicitly choosing what markets
to serve and not to serve.
Intel and the Parmenides Fallacy: Incorrectly comparing a future state
with the present state.
Dene Your Key Priorities: Critical to select a small number of priorities
to ensure focus.

Key Activities
Focus Step: Develop and document your Key Insights, Strategic Challenge,
Strategic Alternatives, and Winning Proposition.
Case Study Reection Question
Section Meeting
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WEEK 5
NOVEMBER 10-16
STRATEGY IMPLEMENTATION:
THE GOLDEN RULES
Estimated Time
Videos: 75 Minutes
Assignments: 90 Minutes
Live Events: 60 Minutes
Overview
You further develop your ideas regarding the processes of alignment and execution,
including dimensions of organizational culture. You pull together the various pieces
of the Personal Case you have been developing and create a Final Strategy
presentation proposal.
Video Lecture Topics
Dene the Gaps: Identify each gap between whats needed and where we are.
Outline Business System Alignment: Align measure and rewards, people,
structure/process, and culture.
Recognize your Role in Changing an Organizations Culture
Curse of Success: Success naturally breeds bureaucracy, vested interests,
and resistance to change.
Managing to Three Bottom Lines: Assessing nancial performance.

Key Activities
Align Step, and Compile Final Strategy: Develop Gap Plan and Business
Alignment Plan.
Case Study Reection Question
Team Meeting
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WEEK 6
NOVEMBER 17-23
OVERCOMING RESISTANCE
AND LEADING CHANGE
CONGRATULATIONS!
Estimated Time
Videos: 87 Minutes
Assignments: 90 Minutes
Live Events: 60 Minutes
Main Topics
You address the pragmatic issues involved in strategy leadership and implementation,
focusing particularly on classic barriers and obstacles to change. You nalize your
Final Strategy presentations.
Video Lecture Topics
Anticipating and Addressing Obstacles & Barriers.
Delay and Resistance Analysis Table (DRAT): A shorthand method
of identifying forces that might get in the way.
Developing The Leadership Message: Four headings: Why, What,
How, and How Much.
The 5 Cs.
DVP Model: Key leadership concepts originated by the eminent
researcher Warner Burke.
The Corporate Credo: The three domains of leadership.

Key Activities
Prepare Final Strategy Presentation: Combine prior deliverables into an integrated
presentation document that explains your strategy and next steps.
Section Meeting
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FINAL STRATEGY PRESENTATION
Final Strategy Presentation Components:
Title Slide
Statement of the Core Issue
Situational Analysis Assignment (5-6 slides)
- The Broader Environment, Industry Dynamics,
Competitors, Customers/Stakeholders, Your Own Realities
Marketbusting Analysis
Focus Step Assignment (4-5 slides)
- Summary of Key Insights, Strategic Challenge,
Strategic Alternatives, Strategic Choices
Priorities & Alignment Assignment (5-6 slides)
- Key Priorities, Gap Statements, Business
System Alignment Chart
Leadership Message
Next Steps
Weekly assignments are discussed in
team meetings and then applied to a
personal business case that can be
shared with senior leadership and the
broader organization
FINAL ASSIGNMENT
DUE:
NOV 23, 2014
The culmination of all of your assignments, discussions, reection, and collaboration is
your Final Presentation. This last assignment brings the conceptual to the real world as
you will apply your learnings to a personal business case, which can be shared with
your team, company leadership, and the broader organization. Timely submission of
your Final Presentation is the necessary last step for program completion eligibility.
Final Strategy Presentation Components:
Title Slide
Statement of the Core Issue
Situation Analysis Assignment (5-6 slides)
The Broader Environment, Industry Dynamics,
Competitors, Customers/Stakeholders,
Your Own Realities
Marketbusting Analysis
Focus Step Assignment (4-5 slides)
Summary of Key Insights, Strategic Challenge,
Strategic Alternatives, Strategic Choices
Priorities & Alignment Assignment (5-6 slides)
Key Priorities, Gap Statements, Business
System Alignment Chart
Leadership Message
Next Steps
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After you successfully nish the Leading Strategic Growth program, you will receive
a Certicate of Completion from Columbia University!
To experience the full benets of the program and to qualify for your Certicate of
Completion, you are asked to accomplish the following:
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Complete all Modules,
including viewing lectures,
completing assignments,
and lling out surveys
Submit your Final Assignment
in a timely manner
We will deliver your ofcial Columbia
Completion Certicate to your
organizations HR Department for
internal distribution 6-8 weeks
following program completion.
Ongoing Platform Access
Graduates of the Program may continue to access the Executive Engagement
Platform for a period of 90 days following the end of the program.
Alumni Program
As an ExecOnline alumni, you are one of a hand-selected global membership of
leaders, and being part of this community provides lasting benets.
You will be granted access to all program lectures and materials for up to 3 months
after your program concludes, so even though the program period ends, your learning
doesnt have to. Review video lectures, further examine case studies and readings,
and reect on your progress following the application exercises and nal assignment.
(You may download any slides and notes during that time. You may not download
lecture videos).
We will send you articles and information related to your program, news and
research from your professors, and notable news about ExecOnline alumni.
You can also take advantage of the diverse global community of ExecOnline peers.
Among this near thousand person-strong network, you can nd support and gain
inspiration with regard to your strategic objectives and challenges.
PROGRAM CERTIFICATION
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MANAGING YOUR TIME
Allocating Study Time
Past participants report that they devote 4-5 hours to complete each weekly module
and participate in team meetings and other live program events more if they engage
in available optional activities. While our programs are designed to be exible and
adaptable to your busy professional schedule, we recommend you block out time
on your calendar each week to make sure you progress through the program
at a consistent pace and stay on track for on-time completion. Doing so will allow
you to get more out of the live meetings and team collaboration that are central
elements of the learning experience.
In order to both stay on track and gain the full benets of the program, past
participating executives have expressed the importance of setting and adhering to a
study plan each week. While your own study plan will be unique given your weekly
work schedule and other obligations, here are some best practices to consider:
Best Practices
(Each Program Week begins on Monday and concludes Sunday.)
Each Monday, we recommend that you preview that weeks module and assess
the length of the videos and number of assignments due. Check your calendar
and program announcements for any required and optional live events.
Each Monday through Wednesday, view the lectures. Be sure to take notes and
discuss with your Buddy what you have learned and its applicability to your nal
assignment and overall company or departmental objectives. Feel free to use the
Discussion Boards to share your thoughts or post questions.
By Wednesday or Thursday of each week, get started on the weeks assignment(s).
Review lectures and your notes as needed. Continue to receive and share
feedback with your Buddy and on the Discussion Boards. Remember: assignments
are due by Sunday of a given week by 11:59 p.m. (US Eastern Time).
Consider the timing of your Team Meeting as those often involve discussion
of that weeks video lecture content and application exercises. Experience as
much of the content as is reasonable prior to those meetings so you can fully
engage in the topics at hand.
Attend all live idea-sharing and feedback opportunities, including discussions
with your Buddy, Team Meetings and Section Meetings. Take advantage of
optional Coaching Sessions and Issue Forums.
Whatever schedule works for you, we highly recommend that you pace
yourself and that you do not cram everything into a short period of time
or until the last minute.
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We know our participants are busy, and were here to help. Contact us at
support@execonline.com for guidance on program completion.
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Heres a sample weekly study plan as an example. (Your schedule will vary depending
on the days and times of the weeks live events.)
Communicating Your Commitment
ExecOnline professional development programs require a meaningful commitment.
We recommend that you inform your managers and teams of your involvement so
they recognize the time and energy you will be devoting.
Falling Behind and Catching Up
Over 90% of participating executives complete our programsnearly all of whom
stay current from week to week, which allows them to get the most out of the learning
experience. If you fall behind due to work or other obligations or anticipate not being
able to stay on schedule due to anticipated circumstances, we are here to support you
and get you back on track. Contact the Support Team at support@execonline.com to
discuss how.
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Study
Category
Self-Paced
Study
Feedback and
Interaction
Real World
Application
Weekly Time
Allocation
2-3 hrs
1-2 hrs
Ongoing
Monday
Preview module
and assess the
workload
Start video
lectures
Discuss
ndings and
application
opportunities
with your Buddy
Discuss your
latest assignment
with your
manager and
colleague
Attend Team
Meeting
or Section
Meeting
Attend Optional
Ofce Hours to
get feedback
on your
Assignment
Test out a
concept youre
learning in a
meeting or share
with your team
Tuesday
Review
Lectures
Rene your
Assignment
NOTE: Submit your weekly Assignments(s) by Sunday 11.59 pm US Eastern Time
Wednesday Thursday Friday
Start your
assignment
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EXECONLINE SUPPORT
Were Here to Help!
Our Support Team is available to support you at any time. If you are in need of
assistance, several options are available to you:
Email us at support@execonline.com for 24/7 support
Click on the Support button on the right side of the Platform screen
Call us at 800.410.EXEC
Support team members are available by phone between 9:00 a.m. and 6:00 p.m. U.S.
Eastern Time, Monday through Friday.
We strive to respond to all inquiries quickly and guarantee response within 24 business
hours. You may also reference the Knowledge Base in the Support Center, which
includes FAQs.
Keeping You Informed
We communicate important information in a range of ways to help you stay informed
and get the most of your learning experience.
Weekly Message: Each Friday, we will deliver a message letting you know of your
progress through the program, as well as lecture highlights, assignment due dates,
live meetings and events, and other program opportunities and resources.
Announcements and Invitations: We will send event-specic announcements and
calendar invitations to make sure you never miss an important live event.
Platform: We post the latest news on the Important Update section on the Platform
(located on the upper right side).

Measuring Your Progress
We measure learning progress using a range of metrics, which are reviewed regularly
by the ExecOnline Support Team and shared with our HR partners.
Overall, the online content is very good. I appreciate the real-
world examples to reinforce the message, as well as the various
tools discussed that we could apply almost immediately to our
current positions.
Senior Director of Accounts
& Customer Management,
Automobile Auction Company
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TECHNICAL REQUIREMENTS
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Access the ExecOnline Platform via the Internet on laptop or desktop computer. On iPads and
Tablet devices, you can experience the video lectures and upload the assignments, but the video
conferencing function is not supported. Meeting the technical specications listed below will allow
you to have the best experience with the range of features on the Platform.
By now, we have been working with an IT representative at your company about the technical
specications for the Program. The basics are listed below. Contact the ExecOnline Support
Team with questions or if you experience technical problems at support@execonline.com.
Software
Flash (for watching video lectures and shared videos on the Platform)
Blue Jeans Browser Plugin (for video conferencing)*
Adobe Acrobat Reader
Microsoft Ofce Suite (including Word, PowerPoint, Excel)
Browser
We support Google Chrome (version 10.0 & above), Internet Explorer (version 9 & above), and
Mozilla Firefox (13.0 and above). In our experience, Google Chrome works the fastest and best!
Operating System
Most Windows and Mac OSs work well, including Windows 8, Windows 7, Windows Vista, and
Windows XP (PC), and OS X 10.6 & above (Mac)
If you have a rewall or anti-virus software enabled that restricts access the ExecOnline Platform,
Vimeo, or BlueJeans please notify an IT representative at your company or contact us at support@
execonline.com.
Accessories
To fully engage in live events held on the Platform, we recommend use of a Webcam, Microphone,
and Headphones all optional, but highly recommended!
* Blue Jeans is the software used for video conferencing, and you may need to download it. If you enter the
conference room and dont have Blue Jeans, you will be prompted to download the Blue Jeans Plug-in.
Here are basic instructions instruction to download the Blue Jeans Plugin:
1. Follow the link to the Blue Jeans website:
bluejeans.com/111/browser
2. Enter Your Name (e-mail is optional)
3. Click Access Meeting button
4. Click Download button
5. Your download should appear on-screenthe
position depends on your browser.
For Chrome users, it should appear in the
bottom-left corner of your screen.
6. Click on the download to open it
7. Click Run
8. Before entering the meeting, make sure that
your browser isnt blocking the Blue Jeans
plug-in. This appears differently depending
on the browser you are using. On Google
Chrome it will appear in the right-hand side
of your browser bar
9. Click Enter Meeting button
10. Speak to the Jean the Parrot to ensure video
and microphone functionality
If you need additional support, please contact us at support@execonline.com.
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ABOUT EXECONLINE
About ExecOnline
Our Mission: Provide executives at the worlds great companies with access to
outstanding professional development.
ExecOnline partners with elite business schools, including Columbia Business School,
Berkeley-Haas, and MIT Sloan, to deliver professional development programs that
enable executives to implement practical and powerful business knowledge and skills.
Delivered on our exclusive online platform, our programs provide top-tier executives
with the engagement and impact of on-campus professional study at Top 10 business
schools with the convenience and ease-of-use of online education. We deliver
executives from Fortune 1000 companies from all over the world with transformational
learning experiences.
ExecOnline partners with leading business schools to offer the following programs:
Leading Innovative Change
Leading Operational Excellence
Coming Soon!
Leading Strategic Growth
I typically think at a high level, but following this framework allowed
me to shape problems and solutions to meet business imperatives and
clearly present a case to my peers. The professors did a wonderful job.
Lessons were short, sweet, and to the point. Wonderful examples used
to illustrate concepts.
Regional Leadership Manager,
Construction & Engineering Company
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EXECONLINE
PROGRAM TEAM
JULIA F. ALEXANDER
Chief Program Ofcer
ADAM SHAPIRO
VP Program Operations
MALLORY JONES
Director, Client Operations
SAM CROSS
Operations Associate
BARRY GOLDBERG
Chief Technology Ofcer
DAVID FOSTER
Chief Academic Ofcer
JON REVELOS
VP Instructional Design
KATHY TRAN
Operations Associate
FELICIA MOEIS
Operations Associate
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Our experienced and energetic Program Team is here to support you throughout your
learning experience. Contact us anytime at support@execonline.com.