PROJECT REPORT

ON
VOLVO EICHER













INTRODUCTION.
Key Players of the industry
Two wheelers market size and growth
Demand drivers
Market Characteristic
Segmental Market Share
Supply
TRENDS IN TWO-WHEELERS INDUSTRY.
FACTOR WHICH ARE CHANGING TRENDS IN BAREILLY.
OBJECTIVES
RESEARCH METHADOLGY
Questionnaire Method
Data Collection
SAMPLE SIZE PLANNING.
QUESTIONAAIRE.
CONCLUSION
FINDINGS
LIMITATIONS
BIBLIOGRAPHY
APPENDIX



PREFACE

Four wheelers plays very useful and important role in the day to day life of every
modern state. Four wheelers have become a status symbol in our minds. We have
requirements of four wheelers for different reasons few of us use it for office
daily, few of us use it for traveling and few of use it as a status symbol these days.
We chose our Four wheelers on so many bases we see its mileage, its Average,
its looks, its power, its comforts, its brand, how economical it is. Gone are the
days when people use to purchase the four wheelers on the basis of good
averages, and mileage, now it is the new concept of power has come in the
market, youth has turned the flow of stream. We have so many we are have one
of the biggest automobile industry. In Bareilly also the trend has been changed.











OVERVIEW OF INDIAN AUTOMOTIVE INDUSTRY

The automobile industry has changed the way people live and work. The earliest
of modern buseswas manufactured in the year 1895. Shortly the first appearance
of the car followed in India. As the century truned, three buseswere imported in
Mumbai (India). Within decade there were total of 1025 busesin the city.

The dawn of automobile actually goes back to 4000 years when the first wheel
was used for transportation in India. In the begining of 15th century Portuguese
arrived in China and the interaction of the two cultures led to a variety of new
technologies, including the creation of a wheel that turned under its own power.
By 1600s small steam-powered engine models was developed, but it took another
century before a full-sized engine-powered vehicle was created.

The actual horseless carriage was introduced in the year 1893 by brothers Charles
and Frank Duryea. It was the first internal-combustion motor car of America, and
it was followed by Henry Ford's first experimental car that same year.

One of the highest-rated early luxury automobiles was the 1909 Rolls-Royce Silver
Ghost that featured a quiet 6-cylinder engine, leather interior, folding
windscreens and hood, and an aluminum body. It was usually driven by
chauffeurs and emphasis was on comfort and style rather than speed.

During the 1920s, the busesexhibited design refinements such as balloon tires,
pressed-steel wheels, and four-wheel brakes. Graham Paige DC Phaeton of 1929
featured an 8-cylinder engine and an aluminum body.

The 1937 Pontiac De Luxe sedan had roomy interior and rear-hinged back door
that suited more to the needs of families. In 1930s, vehicles were less boxy and
more streamlined than their predecessors. The 1940s saw features like automatic
transmission, sealed-beam headlights, and tubeless tires.





The year 1957 brought powerful high-performance busessuch as Mercedes-Benz
300SL. This was the Indian automobile history, and today modern busesare
generally light, aerodynamically shaped, and compact.















I NTRODUCTI ON
Overview
VE Commercial Vehicles Limited is a 50:50 joint venture between the Volvo
Group (Volvo) and Eicher Motors Limited (EML). It is a partnership that brings
together Global leadership in technology, quality, safety and environmental care,
along with the deep knowledge and understanding of the Indian Commercial
Vehicle (CV) market. VE Commercial Vehicles Ltd. (VECV) owes its inception to
the compelling intent of driving modernization in commercial transportation, in
India and other developing markets.
Key Facts

VE Commercial Vehicles Limited (VECV) is a 50:50 joint venture between
the Volvo Group and Eicher Motors Limited, and is headquartered at New
Delhi. This joint venture came into effect in July 2008.
ETB, completed 25 years of operations in India in the month of June 2011.
The first Eicher truck was rolled out from its manufacturing plant in
Pithampur, Madhya Pradesh in 1986 and over the past 25 years, the products
have got endorsement from happy customers of over 400,000 vehicles.
Eicher Trucks and Buses (ETB) is present in the L/MD segment with a
strong presence in the 5T-12T truck segment. Eichers 15-65 seater buses
have a growing presence in the LD school bus, staff and route-permit
segments. ETB has also made strong inroads into heavy-duty trucks segment
of 16T-40T with their VE series of Fuel Efficient heavy-duty trucks.
Eicher unveiled its entire new range of future generation trucks and buses at
an impressive product reveal function in Pithampur on December 2, 2013.
The all new product range has been named the Eicher Pro series.



Adopting the most professional and holistic approach to modernise the
Indian trucking industry, the new brand philosophy is to Go Pro; that is to
give Indian trucking a truly professional offering which will lead to higher
productivity, profitability and prosperity for the customer. Eichers new Pro
series trucks and buses promise to deliver best-in-class fuel efficiency,
higher loading capacity, superior uptime and overall vehicle life time
profitability.
The state-of-the-art plant in Pithampur has access to top line manufacturing
processes which includes cab weld shop with robotic welding, CED paint
shop, integrated testing facilities, 100% hot test facility for engines and a
lean and scalable manufacturing set up. A new paint shop was inaugurated at
the Pithampur facility in November 2012. It will offer superior paint finish
and deliver quality much superior to what we see in contemporary trucks in
India. The top coat paint finish will be superior in terms of gloss,
distinctness of image and corrosion resistance. Even UV protection will be
two times more than the existing paint quality. The paint shop will have an
initial capacity of 72,000 units scalable to 100,000 units per annum.
Volvo Trucks in India is synonymous with the mining and the construction
industries. Over the years Volvo Trucks has built up an elite customer base
having over 100 vehicles in their fleet operating at various mining sites
across India. The customers vouch by the high reliability and productivity
and have expanded business operations at a fast pace with quick return on
investments. Being the customers best business partner, Volvo Trucks
extend support to customers right through the life-cycle of the products with
a wide network of service and parts centres and on site assistance. Volvo
Trucks in 2010 launched the FH520 Powertronic Truck, the most powerful
and technologically advanced truck on the Indian road, in the over



dimensional cargo (ODC) segment. The proven FH520 platform is powered
by 520hp, 6-cylinder, and inline direct injection diesel engine, which keeps
it way ahead of competition in terms of the lugging capacity. Volvo trucks
also introduced its global truck FMX 440 in EXCON at Bangalore in
November 2011. This truck is specially targeted at Construction and Mining
applications. Volvo Trucks launched in October 2012 the innovative, all new
Volvo FM480 10x4 Dump Truck in India, built specifically for deep
opencast mining. Keeping pace with the dynamics of the industry for over a
decade and a half, this truck is an innovation that will set new benchmarks in
the mining industry. Built on the powerful, reliable & proven Volvo FM13-
litre platform, the FM480 10x4 Dump Truck is slated to be the next big
Game Changer in the mining application business.
Volvo Trucks in India is the first truck manufacturer to introduce the
European design, high performance trucks with the latest technologies. To
provide an all-round solution Volvo Trucks in India pioneered the Driver
Training concept in commercial vehicles segment. Today, there are over
30,000 drivers trained by Volvo, operating Volvo vehicles across the
country for private as well as public transports. When it comes to
maintaining a Volvo Truck as a true Volvo, Genuine Volvo Parts helps the
truck retains its original properties throughout its lifetime. Complementing
the trucks, Volvo Trucks offers a wide range of Service Agreements to help
customers plan the maintenance.
Commemorating successful completion of five years of partnership between
Volvo Group and Eicher Motors in July 2013, VE Commercial Vehicles
Limited announced start of commercial production at the technologically
most advanced engine manufacturing plant in India. The plant has been set
up at Pithampur, Madhya Pradesh, India with an initial capacity of 25,000



units per annum in Phase 1 at an investment of Rs 375 crores. The capacity
will increase step by step to 100,000 units per annum as per the market
requirements with an additional investment of around Rs 125 crores. The
engine facility will be a global hub for meeting the medium-duty automotive
engine requirements of Volvo Group globally for five- and eight-litre
engines. The Euro 6-compliant diesel base engines will be supplied to Volvo
Group plant in Venissieux, France where these engines will be assembled
for the Volvo Group Euro 6 requirements. The same platform will be
adapted to Euro 3 and 4 engine (BS3/BS4) technologies to meet the VECV
requirements and other Volvo Group requirements for this type of engines in
Asia.
Eicher Engineering Components (EEC) is the automotive component
division of VECV. Established in 1992, EEC has grown to become one of
the largest and most well reputed gear manufacturers in India. Not only does
EEC meet all the automotive component requirements of Eicher Trucks and
Buses, it also manufactures differential gears, transmission gears and shafts
for a large domestic and global clientele, both in the OEM and spare-parts
segments. Besides, EEC also supplies gear boxes to industrial, agricultural
and other segments in the United States and Canada. EEC has four
manufacturing plants, one at Thane (Maharashtra) and two at Dewas
(Madhya Pradesh) manufacturing the complete range of gears, and one at
Pithampur (Madhya Pradesh) manufacturing gear boxes. It is continuously
developing new products and upgrading its technology, while increasing
operational efficiency, to make sure that it gets the best products to the
market at the most competitive rates.
The manufacturing set up in Thane houses state-of-the-art machines which
include Gleason Conifex machines for straight bevel gear, Pfauter, Liebherr,



Mitsubishi (CNC) and Cleveland Hobbing machines, latest heat treatment
facilities and CNC bore and Cylindrical grinding machines.
The Plant in Dewas, Madhya Pradesh houses technologically advanced
machines and equipment which includes a battery of Mitsubishi CNC
Hobbing machines, fellow shaping machines, Reishauer Gear Grinder
RZ400, Shaving Cutter Re-sharpening machine from Gleason Hurth, state-
of-the-art Continuous Gas Carburising Furnace (from Aichelin) - fully PLC
controlled with robotics for Press Quenching and PLC Controlled Sealed
Quench Furnaces (with hot oil quenching for reduced distortions). Ground
breaking ceremony of the proposed second unit at Dewas took place in
January 2012.
Eicher Engineering Solutions (EES) is a global engineering service partner
to OEMs and First Tier suppliers in ground transportation, aerospace, and
consumer products. EES utilizes technical competencies and systematic
design processes and combine sophisticated engineering tools in a
streamlined process. With a staff of 250+ of highly experienced engineers
and skill sets, EES provides rapid team response capability in the Americas,
India, and China. Providing a variety of strategic services and engagement
models that include alliances, captive engineering centers, as well as
specialized engineering, design, and analysis resources deployed to the
customer sites. EES brings Total Value: Global Design, Computer-Aided
Engineering (CAE) / Finite Element Analysis (FEA), Prototype, Onsite
Resource deployment, and IT / High-Performance Computing (HPC)
solutions that complement business strategies, practices, and the vision of
integrated global product development.
VECV has around 4000 permanent employees across its different divisions
in India.




Vision & Mission
Vision
To be recognised as the industry leader driving modernization in commercial
transportation in India and the developing world.
Mission
VECV aims to continuously improve transportation efficiency in India and
developing markets, thereby reducing logistics costs for goods and people
leading to higher enablement of specialisation in manufacturing, agriculture and
services, thereby increasing the nations economic activity and productivity.
We choose to do this in a sustainable manner by having the safest, most
durable and efficient products in the market;
We care for our customers holistically by offering not just trucks and buses,
but also the best service and soft products to enable him to be most
profitable;
We work with the driver community to enhance their productivity and
overall working environment;
We ensure a level of quality and innovation that will continue to set
standards in the commercial transportation industry;
We work with professionalism, passion and the greatest respect for all individuals.
Going Forward
VECV aims to emerge as an Industry leader in driving modernization in
commercial vehicle transportation in India and the developing world by bring
about improvement in transport efficiencies.

In the near course, VECV will strengthen each of its product brands as leaders in



their respective segments through innovative products and expansion of its existing
network spanning the geographical expanse of the country.







Home / About Us / Board of Directors
Board of Directors












Our Vision
To be recognised as the industry leader driving modernisation in commercial
transportation in India and the developing world




Manufacturing Competence
The companys industrial base includes an integrated Commercial Vehicle factory
in Pithampur, producing Eicher trucks. The organization also has manufacturing
capabilities in Thane, Dewas and SEZ Pithampur, dedicated to manufacturing of
transmission and differential gear boxes and gear box assemblies.
Pithampur Plant
The state-of-the-art plant in Pithampur has access to top line manufacturing
processes, which includes cab weld shop with robotic welding, CED paint shop,
integrated testing facilities, 100% hot test facility for engines and a lean and
scalable manufacturing set up. The machine shop has 17 Horizontal machining
centers, special purpose machine for critical operations like crank bore, cam bore,
piston bore and Joint face finish machining. The transmission assembly section has



hydraulic press for pressing of bearings and a sound proof enclosure for checking
abnormal noise in the transmission units being produced. The plant also has robotic
welding facilities for main body and under body welding. A pre-delivery
automated inspection facility is also there to check the speed and brake related
parameters, turning angle and wheel alignment issues before delivery of the final
product to the dealer/customer. The plant has an annual production capacity of
48,000 units.
As a part of the product development process, the organization has a fully
equipped vehicle and engine development center with fatigue lab, complete virtual
vehicle integration capability, different simulations, in-house competence for
electrics and electronics integration, a complete bus structure and interior trim
design capabilities.
Thane Plant
The manufacturing set up in Thane houses progressive machines, which include
Gleason CWP Cutting Machines, Gleason Conifex Machines for Straight Bevel
Gear, Pfauter, Liebherr, Mitsubishi (CNC) and Cleveland Hobbing machines,
state-of-the-art heat treatment facilities and CNC bore and Cylindrical grinding
machines.
Dewas Plant
The plant in Dewas, Madhya Pradesh houses technologically advanced machines
and equipments which includes a battery of CNC Hobbing & Shaving Machines,
Shaping Machines, Reishauer Gear Grinder RZ400, Gleason CWP Cutting
Machines, Gleason Conifex Machines for Straight Bevel Gear, state-of-the-art
Continuous Gas Carburising Furnace (from Aichelin) with fully PLC controlled
with robotics for Press Quenching and PLC Controlled Sealed Quench Furnaces
(with hot oil quenching for reduced distortions) and Shaving Cutter Re-sharpening
machine from Gleason Hurth. The advanced technology available at this plant



ensures that the transmission gears and shafts manufactured here are of the highest
quality.
In recent years, the group has continually invested in innovation, technology and
expansion. As a result, the units continue to expand their capacities and efficiency,
while adhering to their core principal of quality and manufacturing excellence

























Awards & Recognition
CV India Awards 2014
Double winnings for VECV at CV India event

Vinod Aggarwal, CEO of VE Commercial Vehicles was awarded CV Man of the
year while Eicher Skyline Pro brought home ICV People Mover of the year award.
Organized by CV India magazine every year, the award ceremony took place in
Mumbai on January 2014. It was a successful night for VECV, who took home two
awards for their outstanding performance in 2013.

For his achievements during the past year, Vinod Aggarwal was awarded CV Man
of the year. Our man of the years performance closely mirrors his companys. His
no-nonsense personality reflects in the companys balance sheets, which he
managed excellently, first as CFO and later as CEO.

Assets have been thoroughly sweated, even as operational efficiency incrementally
boosted. It is for this reason that VECV has registered the winning combination of
clean operational profitability coupled with zero debts, thereby fuelling the way for
further productive investments and continuing the virtuous cycle.

Under his watch, VECV has consolidated on its traditional strengths in the market,
while gradually creating capabilities for a larger foray into newer ones. In typical
style, he and the company have preferred to keep their cards close to their chests,
even as far-reaching plans are put into motion.

The company has gone from strength to strength, the joint venture has been
consolidated, a new range of powertrain and vehicles have rolled out in the recent



past. Meanwhile, market share has doubled, while capacity is all set to be
quadrupled over levels seen just 5-6 years ago. Our Man of the year has been
instrumental in driving this change.

The second award went to Eicher Skyline Pro who won ICV People Mover of the
year for its impressive specifications and application engineering. The Eicher
Skyline Pro Buses are developed on a completely new platform with excellent
aesthetics and wider seats offering additional comfort to the passengers. Eicher
Skyline Pro is 10 percent lighter than the equivalent buses ensuring best in class
fuel efficiency.


Mr. Vinod Aggarwal receiving CV Man of the year award


CV Man of the year award: Mr. Vinod Aggarwal













Value Systems

VE Commercial Vehicles Ltd.
Values in Action
Respect
In an enabling environment that recognizes, embraces and celebrates differences,
at VECV respect to all our stakeholders is a central belief that makes us deliver on
our promises and hold ourselves accountable to all commitments.



Fair and Ethical
To build and sustain our reputation for the long term at VECV. We strive to
conduct our business with integrity, treat everyone fairly and be reasonable and
ethical in all our dealings.
Excellence
Reflecting our power and heritage of delivering supreme quality and achieving
ambitious goals at VECV. We constantly challenge ourselves to innovate for the
future and strive uncompromisingly to develop new standards for meeting and
exceeding customer expectations.
Customer centric
The customers point of view is central to our organizational process, and with a
proactive focus on his/her changing needs, coupled with consistently excellent
service, at VECV we aim to create a mutually beneficial long term relationship
with our customers.
Passion
At VECV we revel in our work and strongly believe in making a difference to our
customers by walking the extra mile. This passion inspires us to demonstrate
constant enthusiasm and unlimited drive to deliver beyond our stakeholders
expectations



PRODUCT RANGE
Trucks
Eicher manufactures a range of Haulage (5 T- 31T), Tipper (8T to 25T),
Articulated Tractor (40 T) and Special Applications trucks.
Haulage



Eicher Trucks are built to deliver low Total Cost-of-Ownership. The Eicher
haulage trucks range includes the E2 Plus series of 5T-14T Light & Medium Duty
Trucks (LMD) - tagged as Mileage Ka Badshah and VE Series of Fuel efficient
Heavy Duty Trucks (HD) of 16T-40T. Designed for superior performance with
better fuel economy, higher rated payload and faster turnaround these trucks have
low operating cost and, high reliability leading to higher profits.


















Tipper
Eicher Terra series of 16T & 25T offer enhanced value to customers in areas which
are critical to a tipper operating economics. The USP of Eicher Tippers is their
better uptime and pulling power, stronger aggregates, and the ability to run more



number of trips. Terra tippers offer enhanced benefits which accrues from the
results of extensive research done by the company in the market understanding
of the usage pattern and various duty cycle of its operation. The range makes a
significant and positive effect on the operators productivity and profitability by
offering better fuel economy.


Articulated Tractor
Eicher 40.40 (Articulated Tractor) from the VE series is built to Deliver More!
Fitted with Cummins Engine of 132.5 Kw, Max Torque of 650 Nm and the ET-80
gear box, the optimized power and torque benefits come along with the High Fuel
Efficiency, stronger aggregates which offer high reliability and durability. The soft
suspended Cabin offers higher driving comfort which means faster turnaround and
more trips leading to higher revenues.

















Buses
Eicher Offers a wide range of options in the Buses. There are two range of Built up
buses - Skyline & Starline with a seating capacity starting from 16 seater till 65
seater. As per the requirement of the customers, Eicher also offers a wide range of
chassis starting from a 12 seater capacity till the 65 seater Capacity. Eicher buses
are trusted by the customers for the best in class fuel efficiency.
Tourist Buses
The latest offering from Eicher -Skyline LIMO - AC Bus for the Tourist Segment.
Eicher Skyline has established new bechmarks in the Bus Industry. Aesthetic
superiority, high passenger comfort & Economical performance have made this
bus class apart. With a new offering in the 7.5 ton category with Direct drive AC
and Push Back seats, Eicher Skyline LIMO is all set to redefine the travel for the
the Tourist Segment.

School Buses
Eicher introduced SKYLINE - The First Safe School Bus in India, developed in
association with IRTE (Institute of Road Traffic Education) in the year 1996,
thereby pioneering the concept of School Bus. The school bus specific features



have now become a norm in the industry. Apart from being safest the popular
Skyline school bus is now available in enhanced features, superior aesthetics &
increased passenger comfort.















Staff Buses
Eicher Skyline has made staff commutation as comfortable as it can be. Aesthetic
superiority, high passenger comfort & Economical performance has made this bus
class apart. The faith of customers & industry is reflected with the fact that Skyline
Executive was awarded with CV-Apollo Award 2010 for LCV" Bus of the year.















City Buses



The latest offering from Eicher - the Rear Engine Semi Low Floor (RESLF) bus
has been developed in line with the guidelines laid down by the Ministry of Urban
Development as applicable to Mass Urban Transportation needs. This offering has
been received with lot of optimism & excitement by various State Transport
Undertakings, City Administrations and Municipal Bodies across India. Eicher also
offers a wide range of products in the Mini, Midi and Heavy buses for City Bus
Deployment. The products have been designed to suit the frequent start-stop duty
cycle of intra city operations.

Route Permit Buses
Eicher Offers a wide range of chassis for Route permit (Stage Carriage)
deployments. Eicher products are well suited for the unique requirement of the
route permit application, which necessitates a frequent start-stop operation,
overload and rugged usage.



















Bus Chassis
Eichers philosophy has always been to provide a perfect platform for a perfect
bus. In this endeavour Eicher offers a wide range of chassis suitable for the various
applications. Eicher bus chassis consists of an assembly of all the essential parts
like engine, transmission, driveshaft, differential and suspension, but without the
bus body.








Special Applications



Eicher produces an efficient range of Special Application Vehicles which are used
as for various applications as Troop Carriers, Garbage Tippers, Water Containers,
Mild Steel Container & Ambulances.
Ambulance
Eicher Ambulance is a state of art van with all facilities pertaining for an
emergency medical vehicle. Vehicle is equipped with on board equipments not just
for safe and swift transfer of patients but also for providing emergency medical
aid.

Mild Steel Container
Ready to use from day 1, Eicher MS container options are unique with respect to
fine engineering design and flexibility requirements. Engineered design, Fine
workmen-ship and rugged but light in weight are few features of Eicher containers
offered with 18 months of warranty on container.


Troop Carrier
Its about Determination and Conquering the spirit, Eicher vehicles deliver on these.





Water Tanker
Low operating cost, efficient and durable water tankers. Fully built Water Tankers
options available in 3.5 KL, 5KL, 6KL & 9KL.












Technical specification Model 40-40



Engine type Cummins B 5.9 180 31
Emission norms BS III
Maximum Power 136.75 Kw @ 2500 rpm (183.3 HP)
Maximum Torque 685 Nm @ 1500 rpm (69.8 Kgm)
Clutch Single plate dry friction type, 380 mm
dia.
Gearbox ET 80 S6 (6 forward and 1 reverse)
Rear axle Heavy duty fully floating banjo type
Front axle Heavy duty forged | beam reverse
Elliot type
Steering Hydraulic power assisted, re-circulated
ball and nut type
Wheels and tyres 10.00 x 20 - 16 PR
5th wheel coupling SAE 2 Mark II (Ashley)
Fuel tank capacity 370 Ltrs
Electricals 2 x 12 V
Battery 24 V, 120 Ah
Wheelbase 3485 mm.
OAL (CBC) 5925 mm.
OAW (CBC) 2450 mm.
OAH (CBC) 5675 kgs
GCW 40200 kgs

















Technical specification 30-25
Wheelbase (mm) 4900/5260/6600
Cargobody Deck Length (Ft) Cowl 4900 WB: 6858(22.5), Fully Built
5260 WB:7315(24), Cowl 4700 WB:
9753(32)
Overall Length (mm) 8970/9876/12000
Minimum Turning Radius (m) 8.77/9.2/11.5
Ground Clearance (mm) 252
Gross Vehicle Weight (Kgs) 25000
Payload (Kgs) 17100 (5260 w/b, FBT)
Engine Type 6 cylinder, water cooled, turbo-charged
intercooled DI diesel engine - BS III



Max. Power 113
Max. Power 113KW@ 2400 rpm (154 HP)
Max. Torque 569 Nm @ 1400-1600 rpm
Bore x Stroke (mm) 100 x 105
Clutch Single dry plate, Spring loaded Pull type
Gear Box 6 speed synchromesh gear box of 80
kgm capacity
Trailing Axle Tag Axle linked with drive axle through
Bell Crank mechanism
Rear Axle Heavy duty fully floating banjo type
Front Axle Heavy duty forged I beam reversed
elliot type
Steering Hydraulic Power Assisted, Re-
circulating Ball & Nut Type(Ratio-
20.2:1)
Frame C Channel ladder type- 230x76x6 mm
with additional 5 mm reinforcement
Suspension Semi-elliptical laminated leaf springs,
with bell crank mechanism in rear,
Hydraulic double acting telescopic
shock absorbers in front only
Brakes Service Brake: Dual Circuit, Full air, S
cam with Auto Slack Adjuster; Parking
Brake :Spring brakesacting at rear



wheels LH/RH actuated, pneumatic
controlled on the rear axle
Wheels & Tyres 10.00 x 20 16 PR
Fuel Tank (Litres) 395
FDR 6.428
Max Gradeability 23%
Max. Speed 78 Kmph
Electricals 12V, 120Ah
Cabin Ergonomically designed sleeper cabin,
spacious, comfortable, safe and tiltable
cabin
Available options Cowl with chasis, Cab with Chasis and
Built-up
Tyre 10
GVW 25,000 KG
Horse power 154

















SERVICE VOLVE EICHER
MAINTENANCE SERVICE
EICHER SERVICE - AVAILABLE ANYWHERE, ANYTIME
Eicher provides its customers the benefit of an extensive sale and service network,
customised solutions and an efficient cost of ownership. Eicher has over 938
contact points across India and over 10,000 private mechanics trained by the
company, ensuring that your vehicle is in safe hands.
FREEDOM - SERVICE AGREEMENTS
FREEDOM, the service agreement from Eicher Trucks and Buses helps you
manages the dynamic nature of transport business today. It ensures that high
quality repairs are carried out by certified technicians using genuine parts which
help you secure uptime requirements of your vehicles. It provides an added
advantage of fixed repairs cost during agreement tenure, hassle free services at
your convenience location across pan India, payment at specified intervals & price
protection on labour, parts oils. All this adds up to giving you the freedom to fully
concentrate on transport assignments and in turn deliver superior services to your
clients. Freedom Service Agreements are available to you as options to suit your
business requirements.






EICHER - PROMISE
In an endeavour to enhance the customer satisfaction Eicher Promise has been
launched. It is a promise to time bound enroute break down services to its
customers of heavy duty trucks and heavy commercial buses for restoration and
putting the vehicle back on road within 48 hours of it being reported on Toll Free
No - 18001023531. This Eicher Promise is now extended to countrywide. Eicher
Promise is to reduce downtime and lead to increase the profitability.

Eicher customer is entitled to a service guarantee coupon in the event of any delay
beyond 48 hours to restore the enroute break down vehicle.



Terms & Conditions apply. For more detail please get in touch with the nearest
Eicher dealership.

SERVICE INITIATIVES

Grass-root level penetration - training to local mechanics, currently numbering
over 10,000 throughout India at 900 plus locations
Training for drivers to impart safe driving skills and to enhance fuel efficiency
Regular Free check-up and service camps
Comprehensive Service Audit System - oversees the physical infrastructure and
service quality of Eicher service network
Extensive participation in the local melas, loan/exchange melas



Highway check-up campaigns
Mobile Spares & Service van and Recovery & Tow trucks available at various
dealerships
Service Units - Engine, Transmission, Differential etc. are available at Eicher
Service setups
EICHER GENUINE PARTS
Stay Original
Eicher Genuine Parts come with the three-fold promise of - Reliability, Superior
Performance and Availability.
Eicher Genuine Parts are manufactured exactly in accordance with the attributes as
the part it is replacing, thereby, maximizing the performance of the vehicle.
The Anytime, Anywhere! promise of Eicher Genuine Parts is our commitment to
ensure that all your needs are met. These parts are designed to last longer adding
more life to your vehicle, yielding more uptime and higher profits.
PARTS WARRANTY
With a vision to reduce the perceived performance related issues as well as the
financial risk to the customer, Eicher extends a warranty along with Eicher
Genuine Parts. Eichers warranty policy not only speaks of the quality and
reliability that its part products bear, but also of its commitment to serve the
customer to the best standards. The details of warranty period clause of Eichers
Parts Warranty Policy are mentioned under the Comprehensive Warranty section.

GENUINE LUBRICANTS RANGE
Eicher Genuine Lubricants
Eicher Genuine Lubricants are recommended exclusively towards maintaining
your Eicher trucks performance and good overall economy. Specifically tested for
your truck, Eicher Genuine Lubricants uphold high standards of quality,



performance and safety, and ensure extended service life for your truck as well as
improved performance for the genuine parts.
GENUINE PARTS RANGE
Eicher Genuine Filters
Using Genuine Filters will ensure that vehicles last longer while delivering great
performance. The product range includes:
Fuel Filters
A fuel filter will ensure that undesirable dirt particles, such as dust, rust, water and
deposits from the tank are caught, thereby ensuring that the engine performs
optimally.
Oil Filters
The oil filter traps various pieces of dirt, metal and non-metal particles, soot and
carbon deposits in the engine oil. An Eicher Genuine Filter not only ensures a
regular supply of clean oil to the engine, the high quality standards also avoid a
leak of unfiltered oil into the engine.
Air Filters
Eicher Genuine air filter ensures the input of clean air into the engine and also
creates ideal operating conditions for the engine. A poor quality or excessively
dirty air, if not filtered properly, can wear out engine components and adversely
affect fuel consumption.
COMPREHENSIVE WARRANTY
All vehicles and parts produced by EICHER TRUCKS AND BUSES are well
covered under the companys warranty policies.
View Warranty Terms for:
Vehicle warranty



Eicher Trucks and Buses warrants each Eicher vehicle and its aggregates and
components thereof, supplied by Eicher Trucks and Buses to be free from defects
in material and workmanship under normal use...
Parts warranty
With a vision to reduce the perceived performance related issues as well as the
financial risk to the customer, Eicher extends a warranty along with Eicher
Genuine Parts. Eichers warranty policy not only speaks of the quality and
reliability that its part products bear, but also of its commitment to serve the
customer to the best standards. The details of warranty period clause of Eichers
Parts Warranty Policy are mentioned under the Comprehensive Warranty section.
Extended warranty
Extended Warranty provides unique risk coverage on failure major powertrain
components like engine, transmission & differential at very attractive prices.
Customer may avail this facility within one month of purchase date of vehicle...














OBJECTIVE OF THE STUDY


To get overview of sales scenario of the Indian Automobiles
To know about Volvo Eicher company
To know how much customers are satisfied with the services provided to
them by Volvo eicher.

To give suggestions for improvements on the points where they are lacking
on the basis of feedback from the customer.

These objectives were achieved by following a well thought out plan and
defining the problem for each objectives separately.




SWOT ANALYSI S OF THE COMPANY


STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
STRENGTHS
The Quality Advantage
Volvo Eicher owners experience fewer problems with their vehicles than any other
Bus manufacturer in India. The J.D. Power APEAL Study 2009 proclaimed the VE
no. 1 in the premium bus segment and the Esteem No.1 in the entry level mid -
size Bus segment. This study measures owner in terms of design, content, layout
and performance of vehicles across 8 parameters.

A Buying Experience Like No Other
Volvo Eicher has a sales network of 307 state-of -the-art showrooms across 189
cities, with a workforce of over 6000 trained sales personnel to guide our
customers in finding the right car. Our high sales and customer care standards led
us to achieve the No.1 nameplate in the J.D. Power SSI Study 2009.

Quality Service Across 1036 Cities



In the J.D. Power CSI Study 2009, Volvo Eicher scored the highest across all 7
parameters: least problems experienced with vehicle serviced, highest service
quality, best in-service experience, best service delivery, best service advisor
experience, most user-friendly service and best service initiation experience.
92% of Volvo Eicher owners feel that work gets done right the first time during
service. The J.D. Power CSI study 2009 also reveals that 97% of Volvo Eicher
owners would probably recommend the same make of vehicle, while 90%owners
would probably repurchase the same make of vehicle.


WEAKNESS

(Not so well-known in this segment
Comparatively less mileage-there is a also weakness of VE of
product is less than other.so this is a big weakness of VE.
ESTABLISH PROPER POLICIES AND PROCEDURE FOR LEAVE
PROPER COMMUNICATION OF POLICIES TOWARDS SALES
INSTALLATION OF HIGH CAPACITY ENGINE







OPPORTUNITIES

ESTABLISH PROPER POLICIES AND PROCEDURE FOR
INCREASING SALES
Development of new products


THEARTS

VE has always been identified as a traditional carmaker producing value-for-
money busesand right now the biggest hurdle VE is facing is to shed this image.
VE wants to change it for a more aggressive image. VE Baleno has failed due to
one of the major reasons being thatcustomers could not identify VE with a Bus as
sophisticated as VE . VE is looking forward to bring about a perception change
about the company and its cars.VE started the exercise with the new-look of
buses first markets for this radically different-looking Bus gave this endeavor a
nethrust. VE has also changed its logo at the front grill. It has replaced the
traditional VE logo on grill stylish M with S.
market. The next threat VE faces is the growing competition in compact
cars.Companies like other models are planning to come out with small segment
busesin near future.








RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research objective. It
may be understood as a science of studying how research is done scientifically.

In it we study the various steps that are generally adopted by researcher in studying
his research objective along with logic behind it. It is necessary for the researcher
to know not only the research methods/ techniques but also the methodology.
Researcher not only need to know how to apply particular research technique, but
also need to know which of these methods or techniques are relevant and which are
not and what would they mean and indicate and why. All this means that it is
necessary for the researcher to design his methodology for his objective under
study as the same may differ objective to objective.

Thus when we talk of research methodology we not only talk of the research
method but also consider the logic behind the methods we use in the context of a
research study and explain why we are using a particular method or techniques and
so that research results are capable of being evaluated.











SOURCES OF DATA COLLECTION
Data collection methods are credible with validated surveys and/or other methods are
clearly described such as observational strategies, the data or information is current. The
data collection is focused on a limited sample of population and has minimal application
in terms of generalizing the findings.

Primary Data: It can be collected directly or indirectly. It was done through a
well structured and designed questionnaire which contain 14 number of questions
which were asked directly to the customers of VE Bareilly showroom.
Secondary Data: It refers to data which have been collected and analyzed by
someone else. It consists of internet and books etc. Secondary data has also been
collected through the VE Sales training handout.
Sample Size: A sample size of 80 respondents was taken to conduct the study of
Questionnaire.
















SOURCES OF DATA COLLECTION
Data collection methods are credible with validated surveys and/or other methods are
clearly described such as observational strategies, the data or information is current. The
data collection is focused on a limited sample of population and has minimal application
in terms of generalizing the findings.

Secondary Data: It refers to data which have been collected and analyzed by
someone else. It consists of internet and books etc. Secondary data has also been
collected through the VE Sales training handout



The project that was assigned to me was very extensive in nature. I have to
undertake market research in a big way to order to reach correct figures.

1-Collection of Primary Data- As a part of market research I obtained that
desired information from 50 people by designing the questionnaire, which is
attached with this report. It was one of the most uphill tasks as interviewee of
each person for about 15 to 20 minutes and obtained the information according
to questionnaire. The information obtained, was compiled in terms of charts,
which is also attached for references.
2. Collection of Secondary Data- Apart from the primary data sources of
the
Secondary data were also collected from taken from Bank brochures.
3. Computed of Collected Data- Data collected from both primary and
secondary sources were compiled in the form of chart and various pictorial
representations like bar charts and pie diagrams.
4. Sample size

50 People.





Data Analysis

Q. How much you are satisfied with Mileage?
Highly satisfied
Satisfied
Dissatisfied
Highly dissatisfied


30%
20%
30%
12%
8%
Highly satisfied
Satisfied
Average
Dissatisfied
Highly dissatisfied



Q. How much you are satisfied with Maintenance?
Highly satisfied
Satisfied
Dissatisfied
Highly dissatisfied


40%
20%
30%
6%
4%
Highly satisfied
Satisfied
Average
Dissatisfied
Highly dissatisfied




Q. How much you are satisfied with Driveability?
Highly satisfied
Satisfied
Dissatisfied
Highly dissatisfied



40%
22%
18%
11%
9%
Highly satisfied
Satisfied
Average
Dissatisfied
Highly dissatisfied




Q. How much you are satisfied with Spares?
Highly satisfied
Satisfied
Dissatisfied
Highly dissatisfied


45%
20%
15%
15%
5%
Highly satisfied
Satisfied
Average
Dissatisfied
Highly dissatisfied



Q. How much you are satisfied with Enquiry Response?
Highly satisfied
Satisfied
Dissatisfied
Highly dissatisfied


55%
20%
5%
16%
4%
Highly satisfied
Satisfied
Average
Dissatisfied
Highly dissatisfied



Q. How much you are satisfied with Delivery Response?
Highly satisfied
Satisfied
Dissatisfied
Highly dissatisfied



35%
40%
15%
5%
5%
Highly satisfied
Satisfied
Average
Dissatisfied
Highly dissatisfied



Q. How much you are satisfied with Service Response?
Highly satisfied
Satisfied
Dissatisfied
Highly dissatisfied


28%
20%
17%
25%
10%
Highly satisfied
Satisfied
Average
Dissatisfied
Highly dissatisfied



Q. Overall are you satisfied with ...........?
Yes
No








CONCLUSION
60%
40%
Yes
No




Based on these factors the various strategic alternatives were evaluated. The areas
of strategic thrust which VE can concentrate on are identified. The various course
of action for these strategic thrust areas and suitable matrixes evaluate them are
identified.

Strategic Thrusts Action Measures
Increases Scope Tap the huge component &
accessories market
Percentage of sales from
new products
New product
Same market
Enter fast growing CV segment
and global platforms
ROE,ROA
New product
New market
Expand geographically Europe
and alternate energy
Increase in profitable
market share
Market
rationalization
Finding rural markets, Online
trade
Customer satisfaction
Distribution
rationalization
Separate dealers based on value Dealer profitability,
Percentage of
cannibalization
Wallet shares Concentrate more on customer
solution
Percentage profit for each
business unit
HOLD ON 4 for 2when 1 lac Bus is
introduced
Number of VE 800s sold

Volvo Eicher has the highest marketshare in the automobile sector in India. To
consolidate and protect its leadership position, the market research team conducts a
continuous Brand Track study with an all-India scope. Amongst other things them
survey looks at: Brand Awareness, Advertising Recall, Product Experience,
Company Image and Competition Analysis.





FINDINGS & ANALYSIS


At VE customers are highly satisfied with the range of product and
sufficient colour choice availability.

Customers are highly satisfied with the way products are displayed to them.

Customers are satisfied with the kind of information provided to them about
different buses by the sales executives.

Customers are satisfied with the kind of attention they get at VE Showroom.

Customers are satisfied with the type of test drive facility provided to them.

Customers are satisfied by the way all the documents and services are
explained to them.

Commitment of delivery of vehicle to its customers is appreciated by them.

Customers are satisfied with the delivery process at VE .








RECOMMENDATIONS


Reception is the first point where customer will get the first impression
about VE showroom and there need to be some improvements at reception
as customers are not properly attended over there.

Customers are not satisfied with the after sales services so there should be
some improvements in order to engage more customers.

By improving their rest of the services they can convert their unsatisfied
customers into satisfied customers.







BIBLIOGRAPHY


VE Sales Training Handout
www.google.com
www.Indianautomobileindustry.com
www.VE .co.in
Research Methodology C. R. Kothari







Questionnaire

1. How much you are satisfied with Mileage?
a. Highly satisfied
b. Satisfied
c. Dissatisfied
d. Highly dissatisfied

2. How much you are satisfied with Maintenance?
a. Highly satisfied
b. Satisfied
c. Dissatisfied
d. Highly dissatisfied

3. How much you are satisfied with Driveability?
a. Highly satisfied
b. Satisfied
c. Dissatisfied
d. Highly dissatisfied

4. How much you are satisfied with Spares?
a. Highly satisfied
b. Satisfied
c. Dissatisfied
d. Highly dissatisfied

5. How much you are satisfied with Enquiry Response?
a. Highly satisfied
b. Satisfied
c. Dissatisfied
d. Highly dissatisfied

6. How much you are satisfied with Delivery Response?



a. Highly satisfied
b. Satisfied
c. Dissatisfied
d. Highly dissatisfied

7. How much you are satisfied with Service Response?
a. Highly satisfied
b. Satisfied
c. Dissatisfied
d. Highly dissatisfied

8. Overall are you satisfied with ...........?
a. Yes
b. No


9. What suggestions would you like to give for the improvement of ...........?