Atma

SYNOPSIS
Chapter 1
Introduction
Need for the study
Objective of the study
Methodology
Significance of the study
Liitations
Chapter !
"#IS $"N% P&O'IL(
)istory of the $an*
+evelopent
Significant ilestones
Chapter ,
)IS-O&Y O' "-M
Invention of "-M
-ypes of "-M cards
.or*ing of "-M
Parts of "-M
)o/ to use an "-M
0ses of "-M
"dvantages and disadvantages
C)"P-(& 1
" -)(O&O-IC"L '&"M(.O&% "N+ P&O'IL( O' $"N%S CO2(&(+
0N+(& S-0+Y
C)"P-(& 3
+"-" "N"LYSIS "N+ IN-(&P&(-"-ION
C)"P-(& 4
'IN+IN5S6 S055(S-IONS "N+ CONCL0SIONS
"nne7ure
8uestionnaire
$ibliography
Sahyadri Arts College, Shimoga 1
Chapter 1
IN-&O+0C-ION
Introduction
Need for the study
Objective of the study
Methodology
Liitations
C)"P-(& 1
IN-&O+0C-ION
The history of banking has its roots in merchant banking, which was
developed in ancient and medieval times. The term A!"# is derived
from the $talian word A!C%#, which meant a bench &sed by the
money lenders of those days. The early bankers transected their money in
lending activities by sitting on these benches installed in market places. $t
was on these benches that they &sed to e'hibit coins of different co&ntries.
(ven as early as in 2))) C some sort of banking has been evolved by
the abylonians. The temples were &sed as banks and the priests
f&nctioned as financial middleman. *ater however, for a few co&ntries,
bank as an organi+ed system of money lending red&ced beca&se of
religions taboos relating to receipt of interest on money lent.
anking d&ring those times mainly meant money,lending, financing wars
and incidentally assisting b&siness with credit. The money lender was an
important fig&re in the $ndian economic life. (ven today the &n,organi+ed
sector of the $ndian money market is comprised of many money lenders in
villages and indigeno&s bankers in cities. These bankers accept deposits
and deal in -&ndies and grant loans.
$n the early post,independence period most of the banks came in to
pict&re and they were owned by private organi+ations . individ&als. $n the
year 1/0/, government of $ndia nationali+ed 11 s&ch banks and si' more
in the year 1/3). Several foreign banks like city bank, standard chartered
and -SC etc came in to $ndia with an entirely new system.
The present str&ct&re of $ndian banking consists of 4$ at the ape', S$
and its s&bsidiaries, 2) other p&blic sector banks and several private
banks. The private banking sector consists of sched&led, non, sched&led,
commercial and co,operative banks. The banking policies and operations
are reg&lated by 4$ as per anking 4eg&lation Act 1/1/ and 4$ Act of
1/25.
Technologies and innovations always led to change. The $ndian anking
sector is not an e'ception to this. 6ith the economic liberali+ation and
globali+ation, the banking sector too faced severe competition from the
private and global . foreign banks. This has bro&ght drastic change in the
working and management. 7oderni+ation, high level of a&tomation and
comp&teri+ation took place in the entire banking operations.
Traditional ways of banks f&nctioning did not prove efficient, as they
co&ld not meet the re8&irements of the c&stomers in short time spam.
9rowing needs of the ho&seholds, b&siness and ind&strial sector were not
met by the banking traditional service. The banks &nderstood the need to
innovate and to la&nch c&stomer friendly prod&cts in the face of growing
competition from new entrants, foreign and domestic players. $t was
inevitable for domestic bankers to provide an efficient service system.
:&ality and system were to be &pdated to international level. Several new
schemes were la&nched to attract the c&stomers. %ne s&ch scheme is the
concept of 9"ny -ie $an*ing:.
;iewed from a p&rely technical perspective, an AT7 is simply a safe with
an electro,mechanical inp&t and o&tp&t system which is itself controlled
by a f&lly electronic &ser interface.
$t is important that a AT7s &ser interface sho&ld not only be easy to
&se and clearly &nderstandable b&t sho&ld be designed so as to minimi+e
the likelihood of the c&stomer leaving witho&t taking from the machine all
the things he needs to take. These are the cash, paper receipt and above
all, the card. There is no do&bt that the card is the most likely items to be
forgotten by a c&stomer, who sees the p&rpose of the interactive process
being to obtain cash. Conse8&ently, AT7s &s&ally have some kind of
so&nd alarm, which only ceases when the c&stomer has removed his card
from the slot. Some machines also provide vis&al message to remind the
c&stomer to retrieve the card, especially if the f&nctions is one where the
c&stomer is not going to lingering by the machine &ntil the cash has been
dispensed.
$n order to prevent sec&rity problem if the c&stomer nevertheless
forgets to retrieve the card, the machine will swallow# the card after a
short period normally abo&t 2) seconds. The c&stomer will then &s&ally
need to apply centrally to get the card ret&rned, altho&gh if AT7 is
sit&ated in the lobby or thro&gh the wall of a branch where he is known,
he can sometimes get the card back from the AT7 by asking for the
branch to e'tract it.
The machines c&rrently in &se allow &ser to draw any s&m of &p
to a limited acco&nt, view the c&rrent position of their acco&nts and order
a new che8&e book. To obtain money from the &nit the c&stomer need
special AT7 card and is notified of personal identification n&mber, which
is not shown on the face of the card. The card m&st to be inserted into
machine and the personal n&mber typed in. the machine will validate the
code n&mber and if correct will allow access the bank<s comp&ter to check
the acco&nt balance and if there are s&fficient f&nds, to withdraw cash.
N((+ 'O& -)( S-0+Y
The partic&lar topic is chosen since the AT7 concept is new to the market
the aim is to st&dy the prod&ct and its awareness in the general p&blic and
also the &sage rate i.e., fre8&ency of &sage among the e'isting &sers. The
st&dy helps to obtain s&ggestions for improvement of prod&ct and service
and also helps for finding o&t satisfaction level of c&stomers.
O$;(C-I2( O' -)( S-0+Y
To know the c&stomer preference of AT7s in Shimoga.
To know the &sage and awareness of AT7s among the c&stomer.
To know the c&stomer satisfaction of the AT7 &sers.
To know the reasons for not opting AT7 services by bank acco&nt
holders.
To make s&ggestions regarding the prod&ct improvement and service.
To make observation abo&t the concepts = f&nctions of A&tomated
Teller 7achine.
To analyses = disc&ss the strategic iss&es present in A&tomated Teller
7achine.
To &nderstand the nat&re = str&ct&re of A&tomated Teller 7achine.
Scope of the study
The contemporary st&dy of A&tomated Teller 7achine in this
pro>ect based on the sample of the different sectors of the banks.
These sample banks have been selected at random. 4ather keeping
the consideration of mo&th p&blicity factor by the c&stomer
orientation rep&te has made the choice.
M(-)O+OLO5Y
&(S("&C) +(SI5N
A descriptive design intended to prod&ce acc&rate
descriptions of variables relevant to the decision being faced witho&t
demonstrating that some relationship e'ists between variables.
Since the problem is very clear descriptive research design
and the s&rvey is cond&cted with the help of a str&ct&red 8&estionnaire.
The data collected is according to the c&stomer response. Two separate
8&estionnaires are designed i.e. one for &sers and another for non,&sers.
The data collected is then 8&antified &sing scores, percentage and
aggregates, which helped in proper analysis of data. 9raphs are also &sed
in analysis for easy and 8&ick &nderstanding.
Sahyadri Arts College, Shimoga ?
-OOLS 'O& COLL(C-ION<
Priary data<
Two separate 8&estionnaires, one for &sers and another for non,&sers, are
designed and &sed for data collection. The data are collected personally by
contacting the &sers and non,&sers.
Secondary data@
Secondary data is also collected for the p&rpose of st&dy.
The so&rces of secondary data are as follows.
!ews papers
4eports
Company pro>ects
7aga+ines
ooks
LIMI-"-IONS O' -)( S-0+Y
7ain limitation of the pro>ect is the sample si+e. %nly a sample si+e
of 1)) is considered for &sers of AT7 and 5) for non,&sers of AT7
for the pro>ect work.
The s&rvey is restricted to Shimoga only.
Analysis of the data, generated from the 8&estionnaire is done on the
ass&mption that the respondents div&lged correct information.
The period allowed is only 0) days which is not eno&gh to st&dy in
depth.
:&estionnaire may prod&ce errors beca&se of the different meanings
attached by the different gro&ps of people to the same 8&estion,
which leads to misinterpretation of the data.
Chapter !
"#IS $"N% P&O'IL(
)istory of the $an*
+evelopent
Significant ilestones
Sahyadri Arts College, Shimoga /
"#IS $"N% P&O'IL(
"$O0- "#IS $"N%
A'is ank was the first of the new private banks to have beg&n operations
in 1//1, after the 9overnment of $ndia allowed new private banks to be
established. The ank was promoted >ointly by the Administrator of the
specified &ndertaking of the Anit Tr&st of $ndia BAT$ , $C, *ife $ns&rance
Corporation of $ndia B*$CC and 9eneral $ns&rance Corporation of $ndia
B9$CC and other fo&r DSA ins&rance companies, i.e. !ational $ns&rance
Company *td., The !ew $ndia Ass&rance Company *td., The %riental
$ns&rance Company *td. and Anited $ndia $ns&rance Company *td.
The ank as on 21st Eecember, 2)11 is capitali+ed to the e'tent of 4s.
112.5? crores with the p&blic holding Bother than promoters and 9E4sC at
52.02F.
The ankGs 4egistered %ffice is at Ahmedabad and its Central %ffice is
located at 7&mbai. The ank has a very wide network of more than 1231
branches Bincl&ding 10/ Service ranches.CDCs as on 21st 7arch, 2)11C.
The ank has a network of over ?5/1 AT7s Bas on 2)th September, 2)11C
providing 21 hrs a day banking convenience to its c&stomers. This is one
of the largest AT7 networks in the co&ntry.
The ank has strengths in both retail and corporate banking and is
committed to adopting the best ind&stry practices internationally in order
to achieve e'cellence.
Sahyadri Arts College, Shimoga 1)
AH$S ank is one of the fastest growing banks in private sector. The
ank operates in fo&r segments, namely treas&ry, retail banking,
corporate. wholesale banking and other banking b&siness. The treas&ry
operations incl&de investments in sovereign and corporate debt, e8&ity
and m&t&al f&nds, trading operations, derivative trading and foreign
e'change operations on the acco&nt, and for c&stomers and central
f&nding. 4etail banking incl&des lending to individ&als. small b&sinesses
s&b>ect to the orientation, prod&ct and gran&larity criterion. $t also
incl&des liability prod&cts, card services, $nternet banking, a&tomated
teller machines BAT7C services, depository, financial advisory services,
and non resident $ndian B!4$C services. The corporate. wholesale banking
segment incl&des corporate relationships not incl&ded &nder retail
banking, corporate advisory services, placements and syndication,
management of p&blics iss&e, pro>ect appraisals, capital market related
services, and cash management services. The ankGs registered office is
located at Ahmedabad and their Central %ffice is located at 7&mbai. The
ank has a very wide network of more than 1)12 branches Bincl&ding 50
Service ranches. CDCs as on I&ne 2), 2)1)C. The ank has a network of
over 1,1?1 AT7s providing 21 hrs a day banking convenience to their
c&stomers. This is one of the largest AT7 networks in the co&ntry. The
ank has five wholly,owned s&bsidiaries namely A'is Sec&rities and
Sales *td, A'is Drivate (8&ity *td, A'is Tr&stee Services *td, A'is Asset
7anagement Company *td and A'is 7&t&al J&nd Tr&stee *td. A'is ank
was incorporated in the year 1//2 with the name AT$ ank *td. The ank
was the first private banks to have beg&n operations after the 9overnment
of $ndia allowed new private banks to be established. The ank was
promoted >ointly by the Administrator of the specified &ndertaking of the
Anit Tr&st of $ndia BAT$ , $C, *ife $ns&rance Corporation of $ndia B*$CC
and 9eneral $ns&rance Corporation of $ndia B9$CC and other fo&r DSA
ins&rance companies, i.e. !ational $ns&rance Company *td, The !ew
$ndia Ass&rance Company *td, The %riental $ns&rance Company *td and
Anited $ndia $ns&rance Company *td. $n the year 2))1, the bank along
with 9lobal Tr&st ank B9TC had a merger proposal to create the largest
private sector bank, b&t d&e to mediaGs iss&es both the banks withdraw the
merger proposal. $n the year 2))2, the ank was given the a&thori+ed to
handle 9overnment transactions s&ch as collection of 9overnment ta'es,
to handle the e'pendit&re related payments of Central 9overnment
7inistries and Eepartments and pension payments on behalf of Civil and
!on,civil 7inistries s&ch as defence, posts, telecom and railways. $n
Eecember 2)))2, the ank la&nched their merchant ac8&iring b&siness.
$n the year 2))5, the ank raised K22/.2 million thro&gh 9lobal
Eepositary 4eceipts. They won the award G%&tstanding Achievement
AwardG for the year 2))5 from $ndian anks Association for $T
$nfrastr&ct&re, delivery capabilities and innovative sol&tions. $n Eecember
2))5, the ank set &p A'is Sec&rities and Sales *td Boriginally
incorporated as A* Sales *tdC to market credit cards and retail asset
prod&cts. $n %ctober 2))0, they set &p A'is Drivate (8&ity *td, primarily
to carry on the activities of managing e8&ity investments and provide
vent&re capital s&pport to b&sinesses. $n the year of 2))?, the bank again
raised K213.0? million thro&gh 9lobal Eepository 4eceipts. They opened
152 new branches d&ring the year, which incl&des 12 e'tension co&nters
that have been &pgraded to branches and 3 Service branches. CDCs. They
also opened new overseas offices at Singapore, E&bai and -ong "ong
and a representative office in Shanghai. E&ring the year 2))?,)3, the
ank opened 112 new branches, taking the n&mber of branches to 051
which incl&ded 22 e'tension co&nters that have been &pgraded to
branches. Also, they e'panded overseas with the opening of a branch at
the E&bai $nternational Jinance Centre. The ank changed their name
from AT$ ank *td to A'is ank *td with effect from I&ly 2), 2))? to
avoid conf&sion with other &nrelated entities with similar name. E&ring
the year 2))3,)/, the ank opened 1?0 new branches that incl&de 12
e'tension co&nters that have been &pgraded to branches taking the total
n&mber of branches and (Cs to 325. E&ring the year, they opened 321
AT7s, thereby taking the AT7 network of the ank from 2,?01 to 2,5/5.
Also, they opened a 4epresentative %ffice in E&bai. $n 7ay 2))3, the
ank established A'is Tr&stee Services Company *td as a wholly owned
s&bsidiary company, which is engaged in tr&steeship activities. $n
Eecember 2))3, they la&nched their new investment advisory service
e'cl&sively for -igh !et 6orth clients. $n Ian&ary 2))/, the ank set &p
A'is Asset 7anagement Company *td to carry on the activities of
managing a m&t&al f&nd b&siness. Also, they incorporated A'is 7&t&al
J&nd Tr&stee *td to act as the tr&stee for the m&t&al f&nd b&siness. E&ring
the year 2))/,1), the ank opened 2)) branches taking the total n&mber
of branches ('tension Co&nters B(CsC to 1,)25. $n 7arch 2)/, 2)1), they
opened their 1))) branch at andra 6est, 7&mbai. $n September 2))/,
A'is ank la&nched the private banking b&siness in the domestic market,
christened GDriveeG to cater to highly affl&ent individ&als and families
offering them &ni8&e investment opport&nities E&ring the year, the
Capital 7arkets SA was restr&ct&red with the debt capital market
b&siness Bhitherto a part of the capital marketsC carved into a separate
vertical. As a res&lt, the ankGs Capital 7arkets SA comprises e8&ity
capital markets B(C7C b&siness, mergers and ac8&isitions and private
e8&ity syndication. $n Jebr&ary 21, 2)1), the ank la&nched the GAH$S
CA** = DAL on atomG, a &ni8&e mobile payments sol&tion &sing A'is
ank debit cards. A'is ank is the first bank in the co&ntry to provide a
sec&re debit card,based payment service over $;4.
2ision !=13 and Core 2alues
2ISION !=13<
To be the preferred financial sol&tions provider e'celling in c&stomer
delivery thro&gh insight, empowered employees and smart &se of
technology
Core 2alues
C&stomer Centricity
(thics
Transparency
Teamwork
%wnership
Chapter ,
)IS-O&Y O' "-M
Invention of "-M
Introduction to "-M card
-ypes of "-M cards
.or*ing of "-M
Parts of "-M
)o/ to use an "-M
0ses of "-M
"dvantages and disadvantages
)IS-O&Y O' "-M
AT7 can be traced back to the 1/0)s, when the first AT7 machine
was invented by Scot Iohn Shepherd,arron and &sed by arclays ank
in 1/0?. -owever, while Shepherd,arron has the ma>or claim to fame,
there have been many other individ&als who have also invented some
version of the AT7. The machine itself has evolved over the years, with
the earlier versions restricted to only one or few banking f&nctions. There
has been m&ch debate, however, on who invented the first early versions
of A&tomated Teller 7achine. &t the history of AT7 can be visibly
traced back to the year of 1/0?.
$n 1/2/, a r&dimentary cash dispenser was invented by *&ther
9eorge Simi>ian and established by the City ank of !ew Lork. -owever,
the machine did not work m&ch and had to be removed within si' months
of p&tting &p the machine. The early versions of the AT7 were restricted
to cash withdrawal only. $n the 1/0? model, patented by Shepherd,
arron, the plastic cards did not e'ist and instead a vo&cher with a strip of
radioactive s&bstance was &sed for withdrawing cash. Conse8&ently, the
vo&chers were matched with a partic&lar personal pin code &sed by the
bank to identify the c&stomer. The AT7 was ina&g&rated by renowned
ritish actor, 4eg ;arney. The personal identification n&mber was initially
a si' n&mbered password, and was later changed to a fo&r n&mbered
password. -owever, this a&tomated teller machine was very different
from the modern day teller machines, which is based on an electronic
system between the different branches of the bank. Th&s, the history of
AT7 has seen many changes over the span of 25 years since 1/2/.
Another co,patent to the invention of the AT7 was Eon 6et+el, the
;ice Dresident of Drod&ct Dlanning at Eoc&tel. 6hile the
concept&ali+ation began in 1/03, the patent was iss&ed only in 1/?2. This
cash dispenser was first &sed by the !ew Lork based bank, namely, the
Chemical ank. As was the case with the AT7s of d&ring those years,
they were hardly a m&lti,f&nctional &nit. 7oreover, they were not based
on any electronic system. -ence, the debit cards, distinct from credit
cards, were given to only selected clients with good track records. The
first AT7 cards, with magnetic strips were developed by three
individ&als, namely Eon 6et+el, Tom arnes and 9eorge Chastain. 6hile
there were many developments in the history of AT7, the service itself
took a stronghold only in the 1/?)s. Today, the AT7 service has become
indispensable to o&r modern day lives.
IN2(N-ION O' "-M

7any people have claimed to be the inventor of the AT7. Some
believe that *&ther 9eorge Sim>ian did it. Some believe that it was Eon
6et+el. Still others say the inventor is Iohn Shepherd,arron. Iohn E.
6hite has contacted AT7machine.com and gave very convincing
evidence that he is the inventor of AT7 and not Eon 6et+el. Iames
9oodfellow of Scotland also contacted AT7machine.com and gave &s
Sahyadri Arts College, Shimoga 1?
convincing evidence of inventing AT7. Since the patent on an AT7 as we
know it was never applied &ntil years after Sim>ian, conf&sion on inventor
till e'ists. %ne reason for conf&sion is that Iohn Shepherd,arron lived in
the Anited kingdom, Iames 9oodfellow in Scotland, while others lived in
ASA. 6e present all the evidence, as we know it on this page.
The AT7 $nventors and the facts@
*&ther 9eorge Sim>ian@
$n the late 1/2)Gs, *&ther 9eorge Sim>ian started b&ilding an earlier and
not,so,s&ccessf&l version of an AT7, b&t he did register related patents.
-e initially came &p with the idea of creating a hole,in,the,wall machine
that wo&ld allow c&stomers to make financial transactionsM the idea was
met with a great deal of do&bt. Starting in 1/2/, Sim>ian registered 2)
patents related to the device and pers&aded what is now Citicorp to give it
a trial. After si' months, the bank reported that there was little demand.
Today, as yo& know, there is a h&ge demandN
Iohn Shepherd,arron@
Iohn Shepherd,arron had an idea in the 1/0)Gs for a 21.? cash dispenser.
At the time, he was managing director of Ee *a 4&e $nstr&ments. Ee *a
4&e today man&fact&res cash dispensers. $n fact, there is a Ee *a 4&e
cash dispenser in 1 o&t of every 5 AT7 machines b&ilt. $f yo& want to
believe that Shepherd,arron invented the AT7, then the worldGs first
AT7 was installed o&tside a north *ondon branch of arclays ank in
1/0?. *ater $n 1/0?, Shepherd,arron presented his idea to a conference
of 2,))) AS bankers in 7iami, after the first AT7s had been installed in
(ngland. -e spoke to the conference abo&t the new self,service banking
device he developed. %n Eecember 21, 2))1, Iohn Shepherd,arron, was
named an %fficer of the %rder of the ritish (mpire, or %(, by the
:&een of (ngland for services to banking. O$t was a bit late, b&t better late
than never,O said Shepherd,arron. Dress releases stated that Shepherd,
arron was the O$nventor of the AT7.O &t, was heP
Iames 9oodfellow @
As a Eevelopment engineer with Smiths $nd&stries *td, Iames
9oodfellow was given the pro>ect of developing an a&tomatic cash
dispenser in 1/05. Ch&bb *ock = Safe Co. were to provide the sec&re
physical ho&sing and the mechanical dispenser mechanism. (vent&ally
7r. 9oodfellow designed a system which accepted a machine readable
encrypted card, to which he added a n&merical keypad. A" Datent
!o.1,1/?,132 with a priority date of 7ay 2 1/00, covers this invention,
and it is also covered by AS Datent !o.2,/)5,101 and Datents granted by
many other co&ntries. These Datents list Iames 9oodfellow as inventor,
along with the late A.$.%.Eavies, the company 9eneral 7anager. This AS
Datent still describes the basic AT7 f&nction almost 1) years later. These
7achines were marketed by Ch&bb *TE and installed nationwide in the
A" d&ring the late 0)s and early ?)s. Lo& can read AT7 inventor Iames
9oodfellowGs story here on AT7machine.com. Thanks goes o&t to 7r.
9oodfellow for giving &s his permission. BApdate@ $n 2))0, Iames
9oodfellow was selected by the :&een to be awarded an %( for services
Sahyadri Arts College, Shimoga 1/
to anking as patentee of the Dersonal $dentification !&mber BD$!C, and
his service to banking.
Eon 6et+el@
$n 1/03, according to a !7A- interview, Eon 6et+el, says he was the
;ice Dresident of Drod&ct Dlanning at Eoc&tel, the company that
developed a&tomated baggage,handling e8&ipment. -e applied for a
patent on an AT7 machine. -e said there were two other inventors listed
on the patent. They were Tom arnes, a mechanical engineer and 9eorge
Chastain, an electrical engineer. $t took five million dollars to develop
their AT7 according to 7r. 6et+el. $f yo& want to believe that 6et+el and
company invented the AT7, then yo& might want to read the ne't
paragraph.
Iohn E. 6hite@
Iohn E. 6hite told AT7machine.com that his work started in 1/03. -e
told &s that he installed the first AT7 at 4ockville Center, *$ for the then
Chemical ank in A&g&st 1/?2. -is design was patented on 7ay /, 1/?2
for the Eoc&tel Corporation and was filed on I&ly 2/, 1/?). The machine
was called a OCredit Card A&tomatic C&rrency EispenserO. 7r. 6hite
provided copies of his patent to AT7machine.com for o&r review. $ndeed
it states the inventor of the machine was Iohn E. 6hite and "enneth
9oldstein, and the assignee on the patent was the Eoc&tel Corporation. $t
does seem to &s that this is very convincing evidence that it was 6hite
and not 6et+el who received the patent. There is also a statement in the
patent that s&pports the idea of the modern AT7. Ooth the original code
and the &pdated code are scrambled in accordance with a changing keyO,
which is basically what happens today. AT7s are programmed with
sec&rity keys and the code changes and are scrambled to prevent
fra&d&lent access to credit card and AT7 n&mbers between the machine,
the bank, and the network processor. 6e wo&ld like to thank 7r. 6hite
for contacting &s. The patent drawings he gave &s look very m&ch like the
free standing AT7 that is sold on AT7machine.com today.
Iair&s *arson@
Iair&s *arson told AT7machine.com that altho&gh he did not invent the
AT7, as far as he is aware , he did develop the very first Gon,lineG AT7
BEieboldGs O55)OC. The first AT7Gs were all Goff,lineG versions Bsometimes
referred to as Gstand,aloneGC meaning they did not have any means to
comm&nicate with the bank. TodayGs AT7s are Gon,lineG meaning they
comm&nicate with the bankGs comp&ter system. 7r. *arson was kind
eno&gh to give &s his acco&nt of how this happened in the early 1/?)Gs.
Lo& can read abo&t 7r. *arsonGs AT7 development here.
IN-&O+0C-ION -O "-M C"&+
$f yo& have a bank acco&nt there is a good chance that yo& have an
AT7 card, which stands for A&tomated Teller 7achine. This card gives
yo& the ability to go to an AT7 and perform transactions. An AT7 is a
machine or comp&teri+ed terminal that gives bank c&stomers the ability to
access their f&nds witho&t the need of a teller or bank employee. (very
c&stomer has a fo&r,digit pin code, as a matter of sec&rity that m&st be
keyed in before transactions can be performed. C&stomers have access to
their f&nds 21 ho&rs per day, seven days per week.
-YP(S O' "-M C"&+S

7ore people &se plastic to pay for items than cash. There are many
different types of cards &sed to make p&rchases or withdraw money and
many people donGt think abo&t the differences. There are significant
differences between AT7, debit and credit cards. There are several
different types of cards that fall &nder the category of an AT7 card.
$asic "-M Card <
Lo&r basic AT7 card only has a few &ses. $t can be &sed at any
AT7 machine for the bank that iss&ed it and sometimes at other banks for
a fee. Lo& can &se yo&r AT7 card to withdraw and deposit money, check
yo&r acco&nt balance and transfer f&nds. Some AT7 cards also have a
few more &ses like paying loans and getting cash advances, however AT7
cards cannot be &sed to make p&rchases
+ebit "-M Card <
An AT7 debit card has all the feat&res of a reg&lar AT7 card with
the added feat&res of a debit card. This card can be &sed to make
p&rchases at any store or online. Typically they will have a credit card
logo on them, altho&gh they do not work the same way as credit cards.
(very time and AT7 debit card is &sedM money is taken o&t of the
checking acco&nt it is linked to.
"-M Credit Cards <
A new type of debit card is available at some banks. This type of
card has all the feat&res of the AT7 debit card pl&s the feat&res of a credit
card. This card is not only attached to a checking acco&nt, b&t also to a
line of credit. This means that if the person overdrafts on their acco&nt
they will not inc&r any fees and will instead have money taken o&t of their
credit line to be paid back with interest when f&nds are made available.
.O&%IN5 O' "-M
There are mainly two types of AT7<s which differ according to the way
they operate. They can be called as
*eased,line AT7
Eial,&p AT7 machines
Any AT7 machine needs a data terminal with two inp&ts and fo&r
o&tp&t devices. %f co&rse, for this to happen there sho&ld also be the
availability of a host processor. The host processor is necessary so that the
AT7 can connect and also comm&nicate with the person re8&esting the
cash. The $nternet Service Drovider B$SDC also plays an important role in
this action. They act as the gateway to the intermediate networks and also
the bank comp&ter.
A leased,line AT7 machine has a 1,wire, point to point dedicated
telephone line which helps in connecting it with the host processor. These
types of machines are preferred in places where the &ser vol&me is high.
They are considered high end and the operating costs of this type of a
machine is very high.
The dial,&p AT7 machines only has a normal phone line with a
modem and a toll free n&mber. As these are normal connections their
initial installation cost is very less and their operating costs only become a
fraction of that of a leased,line AT7.
The host is mainly owned by the bank. $t can also be owned by an
$SD. $f the host is owned by the bank only machines that work for that
partic&lar bank will be s&pported.
P"&-S O' "-M
As told earlier, there are mainly two inp&t devices and fo&r o&tp&t
devices for an AT7. The inp&t devices are@
Card &eader Q This is a part of the identification of yo&r partic&lar
acco&nt n&mber. Jor this the magnetic stripe on the back of the AT7 card
is either swiped or pressed on the card reader so that it capt&res yo&r
acco&nt information. To &nderstand the acco&nt information of the &ser,
the data from the card is passed on to the host processor. The host
processor th&s &ses this data to get the information from the card holder<s
bank.
%eypad Q After the card is recogni+ed, the machine asks f&rther details
like the type of withdrawal yo& prefer, yo&r balance en8&iry, and yo&r
personal identification n&mber BD$!C and so on. Since each card has a
&ni8&e D$! n&mber, there is very little chance for someone else to
withdraw money from yo&r acco&nt. There are also separate laws to
protect the D$! code while sending it to the host processor. So, the D$!
n&mber is mostly sent in encrypted form.
$f yo&r pin n&mber is correct the AT7 makes the necessary transactions
for the re8&ired amo&nt.
'or this transaction6 there are ainly four outputs> -hey are<
Spea*er Q 6hen a partic&lar key is pressed, the speaker provides the
feedback as a&dio.
+isplay Screen Q The 8&estions asked by the AT7 machine regarding the
transaction and the inp&t from the &ser is all displayed on the display
screen. (ach step of withdrawal is shown by the display screen. A C4T
screen or even an *CE screen is commonly &sed as an *CE screen.
&eceipt printer Q All the details regarding yo&r withdrawal like the date
and time and the amo&nt withdrawn and also the balance amo&nt in the
bank is also shown in the receipt. Th&s a paper receipt of the c&rrent
transaction is obtained by the &ser.
Cash dispenser Q This is the central system of the AT7 machine. This is
from where the re8&ired money is obtained. Jrom this portion the person
can collect the money.
'unctions of the Cash +ispenser<
As the whole mechanism is regarding the withdrawal of cash, the
cash dispenser sho&ld be highly efficient. These are the main f&nctions
that are to be carried o&t by the cash dispenser.
$t is the d&ty of the cash dispenser to co&nt each bill and give the
re8&ired amo&nt. $f there are cases where the bills are st&ck together they
sho&ld be re>ected and instead new notes sho&ld be taken. $f the money is
worn, or even folded, they will be moved to another section called the
re>ect bin. All these actions are carried o&t by high,precision sensors.
There may be cases where the sensors may go wrong. To know this,
the person responsible for the machine checks the n&mber of re>ected
notes at a certain interval. $f the n&mbers of notes are a lot than e'pected,
then it wo&ld indicate that either the 8&ality of the bills is not good or
there is a problem with the cash dispenser.
A complete record of each transaction made by a partic&lar AT7
machine is recorded each day and is kept as a >o&rnal. This >o&rnal is later
collected and then printed o&t at times. This information regarding the
transaction is kept by the a&thorities for a period of 2 years. As there may
be cases regarding a partic&lar transaction going wrong, the acco&nt
owner or also the bank officers have a right to see the transaction. 6ith
this printo&t the acco&nt holder can contact the host processor.
"-M Net/or*ing<
6hen a transaction is made, the details are inp&tted by the card
holder. This information is passed on to the host processor by the AT7
machine. The host processor checks these details with the a&thori+ed
bank. $f the details are correct, the re8&ested cash by the card holder is
taken with the help of an electronic f&nd from the c&stomer<s bank
acco&nt to the host processor<s acco&nt. After this f&nction is carried o&t,
the processor sends an approval code to the AT7 machine so that the cash
can be transferred.
)O. -O 0S( "N "-M
AT7s, standing for OA&tomatic Teller 7achinesO, are an easy,
convenient way to access yo&r acco&nt from almost anywhere. $f yo&Gre
new to them, donGt worry. $tGs easy. The instr&ctions are right there, on the
machine.
Steps involved in +epositing Money<
1> $e alert>
As yo& approach the AT7, look aro&nd for other people. $f it is night
time, pick an AT7 in a well,lit location. $f &sing a drive,&p AT7, p&ll
&p close to it so no one can see yo& enter yo&r D$! BDersonal
$dentification !&mberC. $f yo& are &ncomfortable with the area or the
people aro&nd the machine, find a different machine or &se the
machine some other time
!> 'ill out a deposit slip6 if needed.
Take an envelope and prepare any deposits yo& will make ahead of time.
Jill o&t a deposit slip, if yo&r bank re8&ires one, and incl&de it in the
envelope. 6rite the amo&nts of money yo& are depositing in the space
provided.
6rite the total of all yo&r cash on the first line.
,> (ndorse your chec*>
To deposit a check, sign the back of the check B called OendorsingO the
checkC with yo&r name as it is written on the front. Eepending on the
r&les of yo&r bank, yo& may also write Ofor deposit onlyO and incl&de
yo&r acco&nt n&mber, as shown.
6rite the amo&nt of each check on a line of the deposit slip. eside it,
write the OfractionO. This n&mber appears on the face of the check,
often in the &pper right corner near the check n&mber. $t tells yo&r
bank where the check came from. Add &p the amo&nts yo& are
depositing and write the n&mber down where yo& can see it after yo&
seal the envelope. Then, seal the envelope.
1> Insert your "-M Card into the achine>
3> Select a language>
!ote that this option often only comes &p where yo&r card is
registered as being from another co&ntry, &nless yo& live in a co&ntry
or region with lang&ages other than (nglish are in ma>or &se.
4> (nter your PIN ?Personal Identification Nuber@6
-hen press (nter>
A> Select a transaction>
B> +eposit oney>
$f yo& want to deposit Bp&t inC money@
(nter the amo&nt yo& will deposit. Confirm the amo&nt.
$nsert the envelope into the deposit slot when the machine opens it.
!ote that some AT7s will not allow yo& to deposit money. $n this
case, yo& need to find one at a branch.
Steps involved in .ithdra/ing Money<
1> Insert your "-M Card into the achine
!> Select a language>
,> (nter your PIN ?Personal Identification Nuber@6 then press
(nter>
1> .ithdra/ oney>
$f yo& want to withdraw Btake o&tC money, select or enter the amo&nt to
withdraw.
7ost machines dispense money in fi'ed amo&nts. Lo& may be given a
choice between common amo&nts or yo& may be asked to enter a
n&mber that is a m&ltiple of 2) B2), 1), 0), 3), etc.C.
Take the cash when the door opens. D&t it directly into yo&r wallet.
3> Choose /hether to do an additional transaction> Select Yes or No>
4> Choose /hether you /ant a receipt6 select Yes or No> -a*e the
receipt if you reCuested it>
A> .ait /hile the syste processes your transaction?s@>
6hen the machine beeps at yo&, take yo&r card, cash, and receipt Bif
applicableC. Always make s&re that yo& have both yo&r cash and yo&r
card.
B> 0se the receipt to record the transaction in your chec* register or
passboo*
0S(S O' "-M
Cash .ithdra/al and $alance (nCuiry @
$n spite of a n&mber of innovative services being made available at
many AT7s, cash withdrawal stills remains the most accessed service at
AT7s. -owever, the migration of ro&tine bank transactions like cash
withdrawals and balance en8&iries from teller co&nters to AT7s
significantly raises the potential for savings in employee costs and greater
employee foc&s on val&e,added reven&e,enhancing activities s&ch as
selling other financial prod&cts and advisory services to c&stomers.
Cash DCheCue +eposit <

Again, d&e to the strong cash c&lt&re in $ndia, cash deposits are
most likely higher than in other markets, especially cash deposits made by
commercial c&stomers s&ch as retail shopkeepers and those whose work
involves s&bstantial traveling. A high cash withdrawal rate res&lts in
higher AT7 servicing costs d&e to fre8&ent cash replenishment
re8&irements. 4ecent developments in AT7 technology have made it
possible to recycle cash in AT7s.
C&rrency notes received as cash deposits are co&ntedM soiled notes
separated and deposited cash dispensed to f&lfill withdrawal transactions.
-owever, reg&latory concerns relating to identification of co&nterfeit
notes and its depositors need to be addressed first.

AT7 with Che8&e deposit facility is not picking &p in $ndia, like
other co&ntries. %ne of the reasons is the delay in collection of the che8&e
deposited in AT7s. Che8&e deposited in AT7s is to be collected and
deposited in the designated branch for collection. Another reason is the
introd&ction of che8&e deposit "iosks by vario&s anks especially Drivate
sector ones. These are kept at each some important locations.branches
where c&stomers can deposit there che8&es which are collected at
intervals which may be diffic&lt in AT7s.
$ill Payents <

7ost &tilities have inade8&ate infrastr&ct&re for receiving bill
payments res&lting in long 8&e&es at collection centres. -ence, bill
payment at AT7s has achieved noticeable acceptance by bank c&stomers.
7ost banks provide this service thro&gh bi,lateral arrangements with bill,
payment service providers. AT7 &sers register their water, electricity and
telephone &tility acco&nts with banks, check their d&es at AT7s, approve
bill payments that are debited to their bank acco&nts and receive printed
receipts for the transactions. This service has the effect of improving
c&stomer satisfaction for both the bank as well as the bill,payment service
providers. Some anks< AT7s even accept charitable contrib&tions to
Temples.
Sale of Paper sled Products<
AT7s are ideally s&ited to sell paper,based prod&cts and services
s&ch as tickets, wireless phone recharge cards, financial prod&cts, etc. The
screen interface allows browsing and c&stomi+ation, access to bank
acco&nts facilitate payments and printing capabilities prod&ce the act&al
prod&ct.service. A n&mber of banks incl&ding $C$C$ ank, S$ and D!
have AT7s at 7&mbai<s local railway stations to dispense season tickets
to comm&ters. %wn,bank c&stomers pay no e'tra charge while other bank
c&stomers pay a fee of 4s. 5) for this e'tremely &sef&l service of anytime
ticket p&rchase. 4ailway season tickets represent a high,vol&me mass,
appeal prod&ct. As technical standards get established and prod&ct.service
sellers become aware of the AT7 sales channel, niche,appeal high,margin
prod&cts like entertainment tickets will >oin the fray.
%ios*s<
$nformation "iosks has been introd&ced by many anks and also
by DSAs like 4ailways, To&rist centers etc. 6hile the reven&e,prod&cing
capacity of non,emergency type of information at AT7s as a stand,alone
prod&ct is do&btf&l, many c&stomers may be willing to pay a nominal fee
for information having imp&lsive# demand s&ch as cricket scores while
they wait for their transactions to be processed. To be s&re, providing
information, whether priced or free, will appeal to
some c&stomers and increase c&stomer satisfaction.
Anion ank has &sed technology to establish ;illage "nowledge
Centers B;"CsC, which have proved to be a s&ccess in the 1/3 centers,
where they have been set &p. ;"Cs empower the local r&ral pop&lation
by giving them information on vario&s vital inp&ts s&ch as weather,
fertili+ers, prices of crops, etc. The bank is also operating financial
ed&cation centers offering co&nseling at 51 of these ;"Cs.
-hird Party "dvertising<
$n $ndia, AT7 advertising for third,party prod&cts is c&rrently not
allowed by 4eg&latory a&thorities. -owever, the wait time at AT7s can
be effectively &sed by banks to promote their own brands, prod&ct and
services. J&rthermore, banks can tailor advertising messages based on
c&stomer information easily available in their acco&nting and C47
databases. C&stomer wait,time at AT7s while transactions get processed,
typically between 1) to 25 seconds, has been profitably &sed by many
banks for their own advertising.
Money -ransfers<
$ndians, who have migrated abroad or to cities, reg&larly &se money
orders and wire transfers to send money to their families back home. AT7
growth, especially in r&ral $ndia, will capt&re s&bstantial b&siness from
the e'pensive wire transfer agents< network and the c&stomer,service
lacking postal network. $n line with international trends, AT7s can be
made capable to dispense printed money orders or initiate wire transfers
against a charge on c&stomers< bank acco&nts. After addressing reg&latory
h&rdles, these services can even be made available to non,acco&nt holders
thro&gh cash payments &sing the c&rrency acceptors b&ilt into AT7s.
AT7s can also facilitate the encashment of wire transfer amo&nts by
allowing even non,acco&nt holders to withdraw cash based on Din<s or
previo&sly mailed special,p&rpose AT7 cards.
&echarge Mobiles via "-Ms<
AT7s are also &sed to recharge mobile phones. $nitiated in 2))1 by
$C$C$ ank, now most AT7.Eebit Cardholders are able to recharge their
pre,paid s&bscriptions of most mobile service providers from anywhere in
the co&ntry &sing their bankRs AT7s or by sending a S7S.
The amo&nt for recharging the mobile phone wo&ld be debited from
the s&bscriberRs ank acco&nt and the s&bscription wo&ld be directly
recharged accordingly. The mobile top,&p facility provides convenience
on AT7s and thro&gh mobile phones &sing S7S.
'&"0+ P&(2(N-ION ?'O& CONS0M(&S@
7ost AT7 fra&ds happen d&e to the negligence of c&stomers in
&sing, and more importantly, negligence of banks in ed&cating their
c&stomers abo&t the matters that sho&ld be taken care of while at an AT7.
The n&mber of AT7 fra&ds in $ndia is more in regard to negligence
of the Dersonal $dentification !&mber BD$!C, than by sophisticated crimes
like skimming. anks need to develop a fra&d policy Q the policy sho&ld
be written and distrib&ted to all employees, borrowers and depositors.
The most important aspect for red&cing AT7 related fra&d is to
ed&cate the c&stomer. -ere is a compiled list of g&idelines to help yo&r
c&stomer from being an AT7 fra&d victim@
Loo* for suspicious attachents @
Criminals often capt&re information thro&gh AT7 skimming Q
&sing devices that steal magnetic strip information. At a glance, the
skimmer looks >&st like a reg&lar AT7 slot, b&t itRs an attachment that
capt&res AT7 card n&mbers. To spot one, the attachment slightly
protr&des from the machine and may not be parallel with the inherent
grooves. Sometimes, the e8&ipment will even c&t off the printed labels on
the AT7. The skimmer will not obtain D$! n&mbers, however. To get
that, fra&dsters place hidden cameras facing the AT7 screen. ThereRs also
the helpf&l bystander Bthe criminalC who may be standing by to kindly
inform yo& the machine has had problems and offer to help. $f yo& do not
feel safe at any time, press the AT7 cancel b&tton, remove yo&r card and
leave the area immediately.
MiniiEe your tie at the "-M<
The more time yo& spend at the AT7, the more v&lnerable yo& are.
$f yo& need to &pdate yo&r records after a transaction, one is advised do it
at home or office, b&t not while at the AT7. (ven when depositing a
che8&e at the AT7, on sho&ld not make.sign the che8&e at the AT7. After
the transaction, if yo& think yo& are being followed, go to an area with a
lot of people and call the police.
Ma*e sart deposits<
Some AT7s allow yo& to directly deposit checks and cash into yo&r
acco&nts witho&t st&ffing envelopes. As for the envelope,based deposits,
make s&re they go thro&gh Q if it gets >ammed and it doesnRt f&lly go into
the machine, the ne't person can walk &p and take it o&t. After having
made the AT7 deposit, compare yo&r records with the acco&nt statements
or online banking records.
"void using "-Ms at night<
6hile robberies are less prevalent than fra&d at AT7s, thereRs still
risk, especially at night. And if yo& have to &se an AT7 late at night, &se
one at a bank itself. Jinancial instit&tions have to follow certain
g&idelines and reg&lations as far as lighting is concerned. They also have
cameras on all the AT7s.
$e a/are of your surroundings<
efore yo& slide yo&r card into the machine, look aro&nd if the area
appears safe or if there is anybody who can see the D$! pad. -aving the
card ready before entering is AT7 premises is better than searching for it
tho&gh the p&rse at the machine. 6hile yo& are f&mbling with a wallet or
p&rse, yo& are easy prey for a thief. A good r&le of th&mb is to always
shield yo&r card, no matter how comfortable yo& are with the place. $f
yo&r card is st&ck inside an AT7, be s&spicio&s of anyone offering help.
$mmediately report the incident to the bank

%eep your receipts and card before leaving the place<
efore yo& leave the machine, make s&re yo& have yo&r card. Also,
do not leave yo&r receipt behind at the AT7. "eep copies of yo&r receipts
and compare them with yo&r monthly statement. As m&ch as 32 percent of
all AT7 and debit fra&d res&lts from stolen cards and discarded receipts
bearing card.acco&nt n&mbers.
MeoriEe your PIN<
7any cardholders walk &p to an AT7 and p&ll o&t a piece of paper
containing fo&r n&mbers. $f yo& are not s&re, make it a point that yo&
don<t keep the D$! and AT7 card together in yo&r wallet Q $f someone
comes &p and hits yo& over the head, theyRre going to have all yo&r
information right there. &t ideally, one sho&ld never write down the D$!
n&mber Q it sho&ld be memori+ed.
Never disclose your PIN to anyone<
(ven bank officials do not re8&ire an AT7 D$! Q neither to process
an iss&e involving AT7s, nor to remove a card st&ck in the machine.
Always change the D$! as soon as yo& receive it. Dreferably, change it
every 8&arter. This habit will also help remind yo& of changing the D$! if
yo& find a s&spicio&s activity.
Never provide inforation via eFail<
Abo&t 2.5 percent of AT7 and point,of,sale debit fra&d originates
from Rphasing< e,mails. Dhi hers attempt to obtain information abo&t yo&r
bank acco&nt by asking for yo&r D$!, acco&nt n&mber and personal
information. 7&ch like AT7 skimming e8&ipment, these e,mails appear
legitimate. $f yo& click on a link, yo& will be sent to a 6eb site that looks
e'actly like the one the phi hers are imitating. 4ep&table companies do
not ask for information thro&gh e,mail. $f yo& receive one of these e,
mails, inform the organi+ation. And if yo& believe yo&r acco&nts have
been compromised, inform yo&r financial instit&tion and cancel the
acco&nt.
"+2"N-"5(S "N+ +IS"+2"N-"5(S
"-M "dvantages <
Ability to draw cash o&tside normal banking ho&rs.
Cheaper where bank charges are inc&rred and often 8&icker than &sing
normal cashier services.
Eoes not >&st operate as a medi&m for obtaining cash.
Amo&nt &p to a set limit per day is available.
All c&stomers can apply for the >oint acco&nts two separate cards can
be iss&ed.
Altho&gh AT7s are primarily located on bank premises, some are
available elsewhere.
6here an incorrect D$! is &sed several times in s&ccession Bsay where
a thief has stolen the cardC,the AT7 will retain the card.
AT7 service is available for 21 ho&rs a day,? days in a week.
$t helps to check the balance in an acco&nt.
$t is easy, saves time of c&stomers.
"-M disadvantages <
$f person who does not have s&fficient
money in its acco&nt, then
in this case the AT7 may not recogni+e his card.
7ay be AT7<s may not be sit&ated near
by when it is &rgently
re8&ired.
$f some one watches or hacks AT7
machine then details of
c&stomers can be mis&sed.
anks have maintained a limit of 4s
1),)))., per transaction. This
information is displayed on the AT7. The ma'im&m limit is
4s.25)))., per day. !o one can withdraw money beyond this limit.
C)"P-(& 1
"-Ms IN CON-(MPO&"&Y $"N%IN5
" -)(O&O-IC"L '&"M(.O&% "N+
P&O'IL( O' $"N%S CO2(&(+
0N+(& S-0+Y
" -)(O&O-IC"L '&"M(.O&%
AT7s were introd&ced in the 1/?)sM they were set &p only inside or
immediately o&tside their banks branch offices. They were seen by banks
largely as a way of saving money, by red&cing the need for tellers. (ven
with the relatively e'pensive comp&ter technology of the late ?)s and
early 3)s, the cost of processing deposits and withdrawals via AT7s
proved to be less than the cost of training and employing tellers to do the
same work.
To enco&rage c&stomers to embrace the new technology and overcome
their trepidations abo&t p&tting there che8&es in to a machines slot rather
than a teller<s hands, banks originally didn<t charge c&stomers any fees for
&sing AT7s. $ndeed, in time, some banks started charging c&stomers for
not &sing AT7s. Thro&gh so,called h&man teller fees# Q a charge for
each time a c&stomer &ses a teller for a service that co&ld be performed by
an AT7.
At first, a banks AT7s co&ld only be &sed by cons&mers who already had
checking or savings acco&nts with that bank, thro&gh the banks
proprietary AT7 network#.
)IS-O&Y O' "-M
AT7 can be traced back to the 1/0)s, when the first AT7 machine
was invented by Scot Iohn Shepherd,arron and &sed by arclays ank
in 1/0?. -owever, while Shepherd,arron has the ma>or claim to fame,
there have been many other individ&als who have also invented some
version of the AT7. The machine itself has evolved over the years, with
the earlier versions restricted to only one or few banking f&nctions. There
has been m&ch debate, however, on who invented the first early versions
of A&tomated Teller 7achine. &t the history of AT7 can be visibly
traced back to the year of 1/0?.
$n 1/2/, a r&dimentary cash dispenser was invented by *&ther 9eorge
Simi>ian and established by the City ank of !ew Lork. -owever, the
machine did not work m&ch and had to be removed within si' months of
p&tting &p the machine. The early versions of the AT7 were restricted to
cash withdrawal only. $n the 1/0? model, patented by Shepherd,arron,
the plastic cards did not e'ist and instead a vo&cher with a strip of
radioactive s&bstance was &sed for withdrawing cash. Conse8&ently, the
vo&chers were matched with a partic&lar personal pin code &sed by the
bank to identify the c&stomer. The AT7 was ina&g&rated by renowned
ritish actor, 4eg ;arney. The personal identification n&mber was initially
a si' n&mbered password, and was later changed to a fo&r n&mbered
password. -owever, this a&tomated teller machine was very different
from the modern day teller machines, which is based on an electronic
system between the different branches of the bank. Th&s, the history of
AT7 has seen many changes over the span of 25 years since 1/2/.
S)"&(+ "-M N(-.O&%S
y the early 3)s, banks began to take advantage of improvements in
telecomm&nications technology and formed shared AT7 networks# with
other banks, allowing c&stomers of one bank to withdraw money by &sing
AT7s of other banks. anks paid other AT7 owners interchange# fees,
to cover the marginal cost of the off,&s# transactions by its c&stomers on
the owner<s machines. anks paid the network a switch# fee per
transaction, pl&s an ann&al membership# fee, to cover the costs of the
network. %riginally, these fees were not directly passed in to c&stomers.
After all, from the perspective of a bank, banks that >oined the network
co&ld advertise that their c&stomers co&ld get access to their money from
far more locations than those banks that didn<t belong. Let the bank wo&ld
not only have to pay for tellers@ it wo&ldn<t have even have to pay for the
cost of b&ilding and maintaining most of the e'tra AT7s from which
c&stomers co&ld access their f&nds. ig banks, seeking to ma'imi+e the
val&e of the new shared networks, &rged small banks to >oin, arg&ing that
>oining the network wo&ld be m&ch less e'pensive for a small bank than
b&ilding a competing network. &t the big banks weren<t totally altr&istic,
even than. They needed to increase &sage of their own machines to >&stify
their own e'pense, and co&ld do so most easily by adding vol&me from
non,c&stomer transactions.
"-M C)"&5(S
The banks reali+ed that many people were essentially hooked on AT7s
and wo&ld be willing to pay some small amo&nt of money to &se them,
especially when they were traveling. A n&mber of banks slowly began to
charge fees.
$n the mid 1/3)s, then some banks began imposing a fee on their
c&stomers for &sing another owner<s AT7. These so,called foreign# or
off,&s# fees became more common in the 1//)s.
y the early /)s, &sing AT7s had become an everyday part of life for a
large percentage of Americans. Lo&ng people barely even new what it was
like to hand a deposit slip to a teller and ask for their K 1)) withdrawals in
a mi' of K 5s, and K2)s.
This concept has evolved d&e to innovation of A&tomatic Teller
7achines# pop&larly known as AT7s. A c&stomer can have money at any
time by having an AT7 card with the insertion of the card he gets fresh
notes at any time and also the deposit is made easy. Thro&gh this financial
details can be accessed from remote locations and basic transactions can
be affected o&tside the bank. $nterconnectivity of AT7s has also
facilitated withdrawals from other cities, a service partic&larly &sef&l for
fre8&ent travelers and b&sinessman<s. The facility of &sing credit cards on
AT7s is also available and more recently 7&t&al arrangements between
banks allow for the &se of AT7 cards on the other banks AT7 as well.
!ow banks are competing to e'pand their AT7 !etworks by establishing
branches at non branch locations s&ch as Airports, Shopping malls and
%ffice comple'es.
P&O'IL( O' $"N%S CO2(&(+ 0N+(& S-0+Y
The st&dy has been done on fo&r banks namely SL!E$CAT( A!",
AH$S A!" and S$.
SYN+IC"-( $"N% N(-.O&%(+ "-M S(&2IC(S
Syndicate $an* 5lobal D "-M +ebit Card
Syndicate ank 9lobal Eebit.AT7 Card brings yo& the convenience of
accessing yo&r money A!LT$7( = from A!L6-(4( 9lobally. Lo&
can transact in any c&rrency, b&t pay in $ndian 4&pees. $t is a
C%!;(!$(!T e,6A**(T valid in $ndia = abroad with ;$SA Dower.
The Card is offered J4(( %J J(( for all eligible acco&nts with any of
Syndicat,e,banking BCSC branches and select !on,CS branches of the
ank.
'("-0&(S O' -)( "-M C"&+<
1. Syndicate ank 9lobal Eebit Card is iss&ed in association with 2IS".
2. Acceptance at following locations,

LOC"-ION LO5O P0&POS(
All AT7s of
Syndicate ank
Jor Cash 6ithdrawal, alance
(n8&iry, 7ini Statement =
Change of D$! thro&gh over
25) AT7s
%ther anks< AT7s
displaying
;$SA *ogo
Jor Cash 6ithdrawal =
alance (n8&iry thro&gh over
10,))) AT7s in $ndia and over
1) lakh AT7s globally
7erchant
(stablishments
Eisplaying ;$SA
*ogo
Jor p&rchases thro&gh over
1.33 lakh 7(s in $ndia and
over 21 million 7(s globally
All RCashTree< AT7s Jor Cash 6ithdrawal =
alance (n8&iry thro&gh over
2,))) AT7s
2. (ligible C&stomers@
All individ&als Bincl&ding !4$s b&t e'cl&ding minors, blind =
illiterate personsC maintaining individ&al or >oint Boperated by any
oneC Savings ank, C&rrent or %verdraft A.cs.
All Droprietorship Jirms maintaining C&rrent or %verdraft A.cs.
Anto three acco&nts of a person with same C&stomer $E with the
ank can be linked to a Eebit Card. -owever, at other anks<
AT7s = Doint of Sale BD%SC terminals, the Eebit Card wo&ld be
hono&red only if re8&ired balance is available in the Drimary
B7ainC acco&nt linked to the Card.
1. Asage *imits@
S>
No
-ype of -ransaction C"&+S ISS0(+
$Y C$S
$&"NC)(S
C"&+S ISS0(+
$Y NONFC$S
$&"NC)(S
2alue in Indian &upee or eCuivalent
'oreign Currency
A 7inim&m ;al&e of
any transaction at
AT7 or D%S
4s.1)).,
B4s. one h&ndred
onlyC
4s.1)).,
B4s. one h&ndred
onlyC
7a'im&m ;al&e per
transaction at AT7 or
D%S
4s.1),))).,
B4s. ten tho&sand
onlyC
4s.5,))).,
B4s. five tho&sand
onlyC
C 7a'im&m ;al&e of
on,line transactions
per day at AT7 or
D%S or both p&t
together
4s.25,))).,
B4&pees twenty five
tho&sand onlyC
4s.15,))).,
B4&pees fifteen
tho&sand onlyC
E !&mber of
transactions permitted
per day
!o restriction !o restriction
( 7a'im&m
permissible val&e of
off,line transaction
4s.1),))).,
B4s ten tho&sand
onlyC
4s.5,))).,
B4s five tho&sand
onlyC

"+2"N-"5(S O' "-Ms
!1Fhour access to cash
Can withdraw &p to 4s.1))))., per day on AT7 card. The Jast Cash
option saves time by providing the cash in the denominations of 4s.5)).,.
$alance InCuiry
The Apdated balance will appear on the screen and will also be printed on
the transaction slip.
Mini stateent reCuest
9et details on last / transactions on acco&nt with the mini statement,
along with the balance.
CheCue boo* reCuest
Send a re8&est for a che8&e book or acco&nt statement and it will arrive at
the doorstep.
'und transfer
Transfer money from one of the acco&nts to another. $t<s easy. Select the
acco&nt from which to transfer, and then indicate the amo&nt and the
acco&nt to which it is to be transferred. oth acco&nts m&st be linked to
the AT7 card and c&stomer $E. The ma'im&m of 5 savings and 5 c&rrent
acco&nts can be linked.
Pin change
Can conveniently change the D$! Bgiven at the time of opening the
acco&ntC. Stay totally in control and ens&re complete sec&rity for the AT7
card.
$ill pay
Day cell&lar, telephone and electricity bills &sing AT7 card.
"ny tie cash deposits
Cash or che8&es can be deposited in to the acco&nt and the AT7 will
immediately print a receipt for the same.
C)"P-(& 3
+"-" "N"LYSIS "N+ IN-(&P&(-"-ION

According to the research plan, 1)) &sers and 5) non &sers of AT7
are interviewed separately by &sing str&ct&red 8&estionnaires. The
research is cond&cted in the Shimoga. The opinions collected are coded in
a master coding sheet. ased on this graphs and inferences are drawn, to
have the better interpretation of the data collected. Jindings are assessed
and concl&sions are drawn on the basis of response of the respondents.
The st&dy is cond&cted separately for &sers and non&sers, by &sing
different 8&estionnaires.
"/areness sources of "-Ms
The below table and chart show the awareness so&rces of AT7s in
Shimoga. ased on respondent<s response the chart has been drawn. This
chart helps to know the so&rce which infl&ences more to the c&stomers to
know abo&t the AT7s.
S%A4C(S !%.%J 4(SD%!E(!TS D(4C(!TA9(
T(*$;$S$%! 23 23
7A9AS$!(S 10 10
!(6S DAD(4S 12 12
AT L%A4 A!" 21 21
J4$(!ES.4(*AT$;(S 12 12
A!A*LS$S@ 21F of the respondents are aware thro&gh their banks. 23F
are aware thro&gh television. 7aga+ines are in ne't place at the rate of
10F and then the news papers at 12F.Jriends and relatives are
infl&encing at the rate of 12F and they are in the last place.
$!J(4(!C(@ Jrom the above analysis, we can say that the banks are the
main so&rce of awareness to the c&stomer. They infl&ence their e'isting
c&stomer to become their AT7 c&stomer. Television and maga+ines also
have the considerable infl&ence in creating awareness. !ews papers and
friends and relatives are at the last place.
1> Cards o/ned by the respondents
The table and chart show the cards owned by the respondents. These
help the viewers to know the bank which is having more card holders in
the twin city.
A!"S !%.%J
4(SD%!E(!TS
D(4C(!TA9(
S$ 12 12
SL!E$CAT( 23 23
AH$S 1? 1?
$C$C$ 12 12
A!A*LS$S@ %&t of the total respondents interviewed 12 people own S$,
23 people own SL!E$CAT(, 1? people own AH$S and 12 people own
$C$C$ AT7 cards.
$!J(4(!C(@ $n the twin city, S$ ank AT7 card holders are more
compared to other three banks.
,> &easons for selecting a particular ban* to o/n "-M card
The chart and the table show the reasons for choosing the partic&lar
bank<s AT7 card among the fo&r. The chart also helps to know the
services which c&stomer prefers more to opt for an AT7 card.
4(AS%!S !%.%J 4(SD%!E(!TS D(4C(!TA9(
*%CA*$TL 22 22
S(4;$C( 21 21
S(CA4$TL 1? 1?
7%4( 6$T-E4A6A* 11 11
C%ST 12 12
A!A*LS$S@ %&t of the total respondents 22F consider locality 21F
consider service and 1? F consider sec&rity. 6ithdrawal facility was
considered by 11F of the respondents and the pricing factor is considered
by 12F of the card owners.
$!J(4(!C(@ C&stomer looks at more n&mber of AT7s at their
convenient places, service is the ne't priority for the c&stomers. Sec&rity,
withdrawal and the price are the ne't factors in owing AT7s.
1> 0sage -ie
The chart and the table show the time which the c&stomers &se AT7
services more. This helps at the time of making the s&ggestions to the
bank regarding the AT7s.
T$7( !%.%J
4(SD%!E(!TS
D(4C(!TA9(
5D7 ,3D7 21 21
1)D7,5D7 23 23
3A7,1)A7 2) 2)
AJT(4 1)D7 11 11
0A7,1)A7 1) 1)
A!A*LS$S@ The above graph shows that 21 F of the respondents &se
AT7 mostly between 5D7 to 3 D7, 23 F &se d&ring office ho&rs. i.e. 1)
A7 to 5 D7, 2)F &se between 3 to 1) D7, 11F of respondents &se after
1)D7 and 1)F &se before office ho&rs.
$!J(4(!C(@ Almost half of the &sers &se AT7s d&ring the evening.
That is more between 5D7 to 3 D7 B21FC, and 3 to 1) D7 B2)FC. There
is less &sage of AT7 before office ho&rs.
3> 0sage &ate
The below chart and table is drawn in order to know the &sage rate of
the AT7s. These help the viewers to &nderstand easily how often the
&sers &se the AT7s in a month.
T$7(S !%.%J
4(SD%!E(!TS
D(4C(!TA9(
1) T% 2) 53 53
2) T% 5) 13 13
5 T% 1) 15 15
%CCAS$%!A**L ? ?
!(;(4 2 2
A!A*LS$S@ 53 F of the respondents &se AT7 cards for only 1) to 2)
times a month. 13 F &se 2) to 5) times a month. 15F &se AT7s 5,1)
times a month. ? F &se occasionally and 2 F not &se their card.
$!J(4(!C(@ 7a>ority of the &sers &se AT7s 1) to 2) times a month.
There is no m&ch heavy &sage. i.e.53F. %nly 13F &se AT7s at the rate
of 2) to 5) times a month. %ccasional &sers contrib&te ?F and 2F are the
non &sers of AT7s.
4> Satisfaction about "-M service
The chart and table show the satisfaction abo&t the present services
provided by the AT7 service providers. y the help of this chart we can
see the percentage of satisfied c&stomers with the present services
provided by the AT7s.
SAT$SJACT$%! !%.%J
4(SD%!E(!TS
D(4C(!TA9(
L(S 00 00
!% 21 21

A!A*LS$S@ 00F of the respondents are satisfied with the service
provided by the AT7. 21F are not satisfied with the service.
$!(J(4(!C(@ 7a>ority of the respondents are satisfied with the present
system of service. Some are not satisfied and they ask for improvement.
%verall service is satisfactory.
A> Satisfaction "bout -he .ithdra/al Liit
The table shows the c&stomer satisfaction of the &sers with the withdrawal
limit of the AT7s prescribed by the bank. To &nderstand this in a better
way the below chart has been drawn.
SAT$SJACT$%! !%.%J
4(SD%!E(!TS
D(4C(!TA9(
!% ?2 ?2
L(S 2? 2?
A!A*LS$S@ ?2F of the respondents say that withdrawal limit prescribed
is not s&fficient. %nly 2?F of the respondents say that, withdrawal limit is
s&fficient.
$!J(4(!C(@ 6ithdrawal limit is not s&fficient can be concl&ded from
the above response. They ask for increase in the withdrawal limit. 7ost of
them are having b&siness backgro&nd. %nly 2?F not need any
improvement in the prescribed withdrawal limit.
B> Cost of the "-M service
The chart and table show the c&stomer satisfaction with the cost of the
AT7s. The cost of service is a ma>or factor, as it plays a vital role while
opting for the AT7 cards by the acco&nt holders.
SAT$SJACT$%! !%.%J
4(SD%!E(!TS
D(4C(!TA9(
L(S 52 52
!% 1? 1?
A!A*LS$S@ 52F of the respondents agree with the cost of the AT7
service.1?F are not satisfied with the cost.
$!J(4(!C(@ Cost of the AT7 service is affordable in some cases. &t
still almost half of the c&stomers feel that it sho&ld be less.
G> Coparison of o/n "-M service /ith others
The table and chart show the opinion of the respondents abo&t their banks,
compared to other three banks. To &nderstand the opinion of the
c&stomers is important from bank<s point of view, as it helps to compare
them with the others.
C%7DA4$S$%! !%.%J
4(SD%!E(!TS
D(4C(!TA9(
SA7( 12 12
(TT(4 25 25
SA7( 22 22
6%4S( ) )
A!A*LS$S@ 12F of the respondents convey that their services are same
with other bank<s services. 25F say that their card service is better .22F
say that their services are e'cellent than others and no one is of the
opinion that it is worse when compared with other AT7 services.
$!J(4(!C(@ Almost half of the respondents favor their AT7 services
than others. 12F feel they are same. This means the c&stomers are having
good opinion abo&t their bank. $t is noticeable that no one is of the
opinion that it is worse when compared with other AT7 services.
1=> Satisfaction Of Overall Services
The table shows the c&stomer satisfaction of the &sers with the overall
service provided by the AT7s. To &nderstand this in a better way the
below chart has been drawn.
D4(J(4(!C( !%.%J
4(SD%!E(!TS
D(4C(!TA9(
L(S 02 02
!% 2? 2?
A!A*LS$S@ 02F of the respondents are satisfied with the overall
services provided by the AT7s.2?F are not satisfied with the overall
service.
$!J(4(!C(@ 7a>ority of the respondents are satisfied with the overall
service provided by the AT7s. Some are not satisfied and they ask for the
improvement.
11> Custoer preference of "-Ms
The table shows the preference of the AT7 services instead of
traditional banking transactions by the card holders. The chart shows the
same in the simplest way. This helps to know how m&ch the c&stomer
prefer the AT7s instead of traditional banking transactions.
D4(J(4(!C( !%.%J
4(SD%!E(!TS
D(4C(!TA9(
L(S ?3 ?3
!% 22 22
A!A*LS$S@ ?3F of the respondents prefer the AT7 services instead of
traditional banking.22F respondents do not prefer the AT7 service.
$!J(4(!C(@ 7a>ority of the respondents prefer the AT7s instead of
traditional banking transactions. Some do not prefer AT7 services and
they are happy with the traditional banking transactions.
1!> Occupation D (ployent
The table and the chart show the occ&pation . employments of the AT7
card holders. This will help the bank to know who the ma>or AT7 card
holders are. The bank can then target the c&stomers easily.
%cc&pation !o.of respondents Dercentage
i+ employees 25 25
St&dents 20 20
Dvt. (mployees 2) 2)
9ovt. (mployees 15 15
4td. Dersons 1 1
A!A*LS$S@ The graph shows that the 25F respondents are b&siness
persons, 20F are st&dents, 15F government employees, and the 2)F are
from private employee backgro&nd. %nly 1F are retired people.
$!J(4(!C(@ C&stomer concentration i.e. more AT7 card holders are
having the b&siness backgro&nd. $t is followed by st&dents who are very
m&ch attracted towards AT7s. Drivate employees are also attracted by
AT7s. 4etired people who are having the AT7 cards are few.
C)"P-(& 4
'indings6 Suggestions and Conclusion
'indings6 Suggestions and Conclusions
This pro>ect work has been carried o&t in order to know the c&stomer
preference of AT7 services. The research is also cond&cted to know the
c&stomer satisfaction, the reasons for not opting the AT7 services by the
c&stomers and to make s&ggestions regarding prod&ct improvement.
The research is restricted only in Shimoga city. The time taken for the
pro>ect is 2 months. I&dgmental sampling plan is &sed to collect the data.
The data collected are then analy+ed by &sing graphs and statistical tools.
ased on these analyses $ fo&nd several factors relating to AT7s. They
are presented below@
'IN+IN5S
anks, maga+ines and news papers are the ma>or so&rces of awareness
of AT7s.
$n the city, S$ ank AT7 card holders are more compared to other
three banks.
C&stomer looks at more n&mber of AT7s at their convenient placesM
service is the ne't priority for the c&stomers. Sec&rity, withdrawal and
the price are the ne't factors in owing AT7s
Almost half of the &sers &se AT7s d&ring the evening B5pm to 3 pmC.
There is less &sage of AT7 before office ho&rs B0 pm to 1)pmC.
7a>ority of the &sers are not heavy &sers of the AT7 services i.e.53F.
%nly 13F &se AT7s at the rate of 2) to 5) times a month.
7ost of the c&stomers are not satisfied with the withdrawal limit of the
AT7s.
Cost of the AT7 service is affordable in some cases. &t still almost
half of the c&stomers feel that it sho&ld be less
Almost half of the respondents favor their AT7 services than others.
12F feel they are same. This means the c&stomers are having good
opinion abo&t their bank.
7a>ority of the respondents are satisfied with the overall service
provided by the AT7s.
?3 percent of the AT7 card holders prefer the AT7s instead of
traditional banking transactions
C&stomer concentration i.e. more AT7 card holders are having the
b&siness backgro&nd. $t is followed by st&dents who are very m&ch
attracted towards AT7s. Drivate employees are also attracted by
AT7s. 4etired people who are having the AT7 care are few.
7a>ority of the non &sers of the AT7 services are aware of the AT7
services.
Jrom the above analysis $ can concl&de that less sec&rity is the main
criteria for not opting of AT7 cards. -igh charges are the second
factor according to respondents. Door service, withdrawal restrictions
and locality are respectively the other reasons.
S055(S-IONS
ased on research res&lts and findings some s&ggestions are s&mmari+ed
below>
anks play a ma>or role in infl&encing the c&stomers to opt for the
AT7 services, television and news papers m&st be &sed to the f&llest
e'tent to infl&ence the c&stomers
C&stomers &s&ally consider locality of AT7s, service, sec&rity, more
withdrawal facility and reasonable price for owning AT7 cards. So
there is m&ch scope in improving these fields.
51 percent of the c&stomers &se AT7s in the evening ho&rs B5pm to
1)pmC. There is a necessity to avoid internet and network problem
d&ring the prime ho&rs.
Droper maintenance sho&ld be done to overcome the technical
problems s&ch as o&t of order sit&ation, fre8&ent repairs, temporary
sh&t,down and satellite problems in order to provide better service to
the c&stomers.
Eeposit problems sho&ld be solved by allowing the c&stomers to
deposit more amo&nts at a time and immediately display their acco&nt
balance.
7ore bank branches sho&ld be set in other cities to access money
anywhere, any time BonlineC.
As many banks are working offline, interconnection with other banks
sho&ld be provided to access money anywhere, any time.
Service charge sho&ld be red&ced to enco&rage more withdrawal for
the c&stomers.
y the s&rvey it is fo&nd that 02F of the respondents are willing to
own AT7 cards. So these potential c&stomers sho&ld be converted in
to act&al c&stomers by infl&encing them thro&gh proper media and
promotional activities.
As half of the c&stomers are price sensitive, price sho&ld be red&ced so
that more c&stomers are attracted to own AT7 cards.
Sec&rity sho&ld be provided to the AT7 &sers, as sec&rity is the main
reason for not opting of AT7 services by the acco&nt holders.
CONCL0SION

$n this era of growing competition among the banks, AT7<s have
played a vital role in helping the bank to s&stain in the market. The AT7<s
have gained worldwide pop&larity within a few years. AT7 machines are
easy to operate and hence, attract more and more c&stomers. There are
8&ite of innovations, which are being taken place in the AT7 machine.
The locations of AT7<s are the key location of any partic&lar area. AT7<s
is a form of easy banking. The aim of banks of setting of AT7<s is to cater
to the needs of the c&stomers. The fle'ibility of the AT7<s has increased
so m&ch that now,a,days, have been reached the doorsteps of the
c&stomers. The c&stomers &sing the AT7 machine are satisfied with the
service and have very less complaints abo&t the machines.
Th&s the AT7<s i.e. any time money machine has f&lfilled the
c&stomer<s needs to its greatest e'tent. $n the near f&t&re the banks have
also promised to come &p with new innovations in the AT7<s.
Sahyadri Arts College, Shimoga ?)
80(S-IONN"I&(FF"-M 0S(&S
+ear sirDada6

$ the st&dent of 9ovt. Jirst 9rade college,Shimoga, doing a pro>ect on
9Custoer preference of "-Ms< "n analytical study of "#IS ban*s:
in Shimoga. -ence $ wo&ld be gratef&l if yo& wo&ld spare yo&r val&able
time and co,operate by answering few 8&estions to the best of yo&r
knowledge. $ ass&re yo& that the information collected will be &sed for
academic p&rpose only and this will help yo&r banker to provide better
services to yo&.
Lo&rs
Shr&thi A.S
1@ )o/ did you coe to *no/ about "-MsH
aC Television bC 7aga+ines
cC !ews papers dC At yo&r bank
eC %thers specify
!@ .hich "-M cards do you o/nH
aC S$ bC SL!E$CAT(
cC AH$S dC $C$C$
,@ .hat factors necessarily ade you to opt for "-M card fro this
ban* onlyH
aC Service
bC Sec&rity
cC *ocality
dC 7ore withdrawal facility
1@ .hether "-M facility is available as per your reCuireentH
aC $n terms of time Les . !o
bC $n terms of location Les . !o

Sahyadri Arts College, Shimoga ?1
$f No at which place do yo& re8&ire AT7 other than branch premisesP
Dlease specify
aC bC
cC dC
3@ .hen do you reCuire "-M ostlyH
aC efore office ho&rs .)0am to 1) am
bC E&ring office ho&rs . 1) am to 5 pm
cC After office ho&rs.5 pm to 3 pm
dC After office ho&rs . 3 pm to 1) pm
eC *ate night say after 1) pm
4@ )o/ often you use the cardH
aC 5 to 1) times a month bC 1) to 2) times a month
cC 2) to 5) times a month dC %ccasionally
eC !ever
A@ )o/ do you ter it for your usageH
aC 6ithdrawal bC Accessibility
cC (mergency dC Jor JashionP Stat&s
B@ "re you satisfied /ith services provided by "-MH
aC Les bC !o
G@ .hether the /ithdra/al liit prescribed in "-M is sufficientH
aC Les bC !o
1=@ .hat are the additional services availed by you fro "-MH
Please specify
aC bC
cC dC
11@ "re you satisfied /ith cost of this serviceH
aC Les bC !o
1!@ )o/ uch are you prepared to pay for usage of "-MIS if
additional service li*e
*inking of other banks AT7s etc are provides.
Dlease specifyTTTTTTTTTTTTTTTTTTTTTTTTTT
1,@ "long /ith these services /hat are the additional facilities you
e7pect fro ban*s /ith respect to "-M cardsH
aC bC
cC dC
11@ )ave you faced any probles /ith "-M usageH
aC Les bC !o
$f Yes nat&re of problems facedP
aC bC
cC dC
13@ )o/ do you copare your "-M service /ith other ban*Is "-M
serviceH
aC ('cellent bC etter
cC Same dC 6orse
14@ )o/ do you rate your "-M card systeH
aC ('cellent bC 9ood
cC Average dC Door
1A@ Considering the service D benefits D facilities /hich ban*Is "-M
service do you thin* is betterH
aC C(!TA4$A! bC SL!E$CAT(
cC $C$C$ dC AT$
1B@ "re you satisfied /ith the overall services provided by the "-MsH
aC Les bC !o
$f !% please specify the reason
1G@ "ny suggestion for iproveent of the "-M systeH
JJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJ
!=@ +o you prefer "-M services instead of traditional ban*ingH
aC Les bC !o
!!@ Your profession D eployent D occupation please
TTTTTTTTTTTTTTTTTTTTTT
!,@ Monthly incoe
aC *ess that 4s5))) bC 4s.5))1 to 4s.1))))
cC 4s.1)))1 to 4s.15))) dC 4s.15))1 to 4s.25)))
eC Above 4s.25)))
!1@ Nae< JJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJ
Se' TTTTTTTTTTTTTTTT
(d&cationTTTTTTTTTTTTT
Age TTTTTTTTTTTTTTTT
Address TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT
Dhone !o TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT
(,mail $d TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT

Signature
$I$ILO5&"P)Y D &('(&(NC(S
1. 7arketing 4esearch Q y Eonald S. T&ll = Eel $. -awkins.
2. 7arketing and 7anagement Q y Dhilip "otler.B!ew Eelhi,
Drentice -all of $ndia 1///C
2. 7arketing 4esearch Q BThe Eryden press illionois, 1/?/C
1. $!T(4!(T
www.syndicatebank.com
www.AH$Sbank.com
www.&tibank.com

Atma

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Atma

Uploaded by

Copyright:

Available Formats

SYNOPSIS

You might also like