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Organization study
Acharya institute of graduation studies Page 1

1 INTRODUCTION
Water is the most important liquid in the world. Without water there would be
no life. We know today living condition the need of pure drinking water is
becoming a issue of a common man.80 percent of the human metabolism
consists of water. There are three types of water impurities caused for water
bornediseases.1}microbiological bacteria/virus,2}chemical 3}imbalance of
mineral content. Cause of air and water pollution there will be rapid changes
taking place in our environment, the main source of drinking water is river and
downstream which also not been able to escaped the pollution, when a
consumer become a aware of problems caused by water pollution then they give
importance for pure mineral water
1980s witnessed more changes by a tap attachment where in Iodine resin is
used to filter the water. It deactivates microbiological impurities to an extent but
has side effects due to iodine and it does not take care of dissolved impurities
mineral balance Late 1980s witnessed Ultra Violent based purifier, which filters
dust and deactivates bacteria to a great extent. It maintains the cooler of water
but does not clear out the dissolved impurities and mineral particles. Thus came
advent of mineral water. Historically the need for purified water within Indian
homes had been kept down to a minimum. Essentially, there were three types of
water that was used for different purposes. The first type was used for rinsing.
The second type which was used for cooking was cleaner and kept covered. The
third type was the cleanest drinking water and was very often boiled before
use. Since an average family needed a small quantity, not more than five or six
liters a day, boiled and filtered water had been a convenient solution for some
time .The fallouts were obvious. It was very difficult to convince the people that
purification system was worth the price

Organization study


1.1 Objective of the study
The main objective of the study is to have the exposure to a live organization
environment and to understand how the organization works as a system and
gain experience in handling a real project to understand the functioning of
the different departments. Co-ordinate their functions attain a common goal
relating the concepts learn to working the organization with help us to learn
things and also:
To understanding the organizational structure.
To study the function of various Department.
To study the Profile of the company.
To know the current position of the company.
1.2 Methodology
The required information and data was assimilated through two sources:
1.2.a Primary data
By observing the various departments of the organization.
By interacting with various employees working with the companies.
1.2.b Secondary data
From the company manual and journals.
By the various management books.
Websites.
www.bisleri.com.
www.Wikipedia.com.
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2 INDUSTRY PROFILE
2.1 OVERVIEW OF AN INDUSTRY
2.1.a Introduction
Water is the most important necessity for life. The drinking-water needs for
individuals vary depending on the climate, physical activity and the
body culture. but for average consumers it is estimated to be about two to four
litres per day. The growing number of cases of water borne diseases increasing
water pollution. increasing urbanization increasing scarcity of pure and safe
water etc. have made the bottled water business just like other consumer items.
Scarcity of potable and wholesome water at railway stations, tourists spots, and
role of tourism corp. etc. has also added to the growth
2.1.b Bottled Water Industry in India
The overall packaged bottled water in India is estimated to touch the Rs 10,000
crore mark in the 2012-13 fiscal, growing at a compound annual growth rate
(CAGR) of 19%, says a new report by Ikon Marketing Consultants. Presently,
this market is estimated at Rs 8,000 crore, and could touch Rs15000 crore by
2015, the report adds. While Bisleri continues as the top brand with a 36% share
among national players, Coca-Cola's Kinley follows with 25% share, followed
by Aquafina at 15%. Other smaller brands include Parle Agro's Bailley,
Kingfisher and McDowells No. 1, according to the report. The global bottled
water market, which saw an increase of 40-45% over the past five years, is
currently valued at close to US$ 85-90 billion, the report adds.

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2.1.c Bottled water top players in India
The market leader is Bisleri International, which boasts a 40 per cent share. It
is followed by Coca- Cocas Kinley (around 25 per cent) and PepsiCos
Aquafina (around 10 per cent). The top players in bottled water industry in India
are the major international giants like Coca cola, Pepsi, Nestle and noticeable
presence of national players like Mount Everest, Manikchand, Kingfisher,
Mohan Meakins, SKN Breweries , Indian Railways so on. With increasing
competition, this sector will register a robust growth in 2010, predict industry
analysts.
Top multinational players such as Coca-Cola and PepsiCo have been trying for
the past decade to capture the Indian bottled water market. Today they have
captured a significant portion of it. However, Parle Bisleri continues to hold 40
per cent of the market share. Kinley and Aquafina are fast catching up, with
Kinley holding 20-25 per cent of the market and Aquafina approximately 10 per
cent. The rest, including the smaller players, have 20-25 % of the market share.

2.2 WATER INDUSTRY ANALYSIS
India is the tenth largest bottled water consumer in the world. In 2002, the
industry had an estimated turnover of Rs.10 billion (Rs.1, 000 crores). Today it
is one of India's fastest growing industrial sectors. Between 1999 and 2004, the
Indian bottled water market grew at a compound annual growth rate (CAGR) of
25 per cent - the highest in the world With over a thousand bottled water
producers, the Indian bottled water industry is big by even international
standards. There are more than 200 brands, nearly 80 per cent of which are
local. Most of the small-scale producers sell non-branded products and serve
small markets.
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In fact, making bottled water is today a cottage industry in the country. Leave
alone the metros, where a bottled-water manufacturer can be found even in a
one-room shop, in every medium and small city and even some prosperous rural
areas there are bottled water manufacturers. Despite the large number of small
producers, this industry is dominated by the big players.

Bisleri has been the first to introduce mineral water to India. For over 30 years,
it remains the pioneers in the bottled water industry with its ever-evolving
innovations and product offerings.
Parle was the first major Indian company to enter the bottled water market in
the country when it introduced Bisleri in India 25 years ago. Parle Bisleri and
later on Coca-Cola, PepsiCo, Parle Agro, Mohan Meakins, SKN Breweries
enter into the bottled water market in the country,
The total annual bottled water consumption in India had tripled to 5 billion litres
in 2004 from 1.5 billion litres in 1999. Global consumption of bottled water was
nearing 200 billion litres in 2006.now it is more then 240 billion.
2.2.a Bottled water companies earn high profits
What is amazing is that people are prepared to pay Rs. 12 for a liter of water-
in India especially when the cost of material input (0.25 paisa per liter excluding
labours cost) pales into insignificance before the price of the product.
Up to 40% of bottled water comes from the same source as tap water, but is
sold back to consumers at hundreds of times the cost, says the website of the
North American "Think Outside the Bottle" campaign. Not only the Coca-Cola
but there are thousands of brands in India's $445 million packaged water
industry.
Not just bottlers are involved. In south India, thousands of fuel trucks converted
to be water carriers sell ground water to households and establishments at
about $10 for 5,000 liters. More than 13,000 tankers carry water drawn
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from farmland surrounding Chennai, according a social activist R Srinivasan.
He estimates a $148 million tanker industry is cashing in on Chennai's
acute water scarcity. The story is replicated across India, including in New
Delhi.

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2.3 INDUSTRY AND MARKET ANALYSIS
ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER`
2.3.a Indian Bottled Water Market Showing Substantial Growth
Drinking water is undoubtedly a good thing, far better than buying soft
drinks or liquid candy, as nutritionists like to call it. The bottled water industry
in India has shown strong growth over the last five years. Recent market figures
suggest that the market grew from USD 189 million in 2003 to USD 599
million in 2008. This is tantamount to a growth rate of 216 percent. It has been
estimated that over the next 5 years, the industry will grow two fold. The Indian
market is one of the fastest growing markets across the world. One of the
primary reasons stated for such high growth has been the rise in the level of
disposable income among consumers. This coupled with poor water
infrastructure has boosted the market. Players are trying to capitalize their
position in the market via large scale investments. PepsiCo forwarded that they
plan on investing USD 220 million in the Indian beverages industry

The bottled water business in India is also growing fast, but the supplies are
erratic and the quality of water delivered is unreliable too. No wonder consumer
preference for bottled water has spurred a billion-dollar industry during the last
decade. From less than 2 million cases in the early-90s, the current
consumption of bottled water is well over 90 million cases in India and
growing.

With a little over 5 billion litres of bottled water being consumed in a year, the
bottled water industry has been growing at a compound growth rate of
anywhere between 25-40 percent. This is the highest amongst the world's
leading bottled water consuming countries. Industry pundits believe that the
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boom time for the Indian bottled water industry is to continue more so because
the economics are sound, the bottom line flat and the government uncaring
about what happens to the nation's water resources.
With the growing market size, one can imagine the employment opportunities
being created with the surge in bottled water industry. Its just not
manufacturing of bottled water any more. Professionals required in this industry
are engineers with mechanical, electrical and chemical background.
The rise of the Indian bottled water industry began with the economic
liberalisation process in 1991. The market was virtually stagnant until 1991,
when the demand for bottled water was less than two million cases a year.
However, since 1991-1992 it has not looked back, and the demand in 2004-05
was a staggering 82 million cases.

2.3.b Growth Rate of Packaged drinking water
Water is the most important liquid in the world. Without water, there would be
no life, at least not the way we know it. In todays living condition, the need for
Pure Drinking Water is becoming the issue for the common Man. Eighty
percent of the human metabolism consists of water. This is the reason why 90%
of human diseases are water borne.
A few years back, the mineral water market had been crawling at the rate of 3-
4%, or even a lower figure. Indians carried drinking water in earthen pitchers,
plastic or PUF bottles. But increasing cases of typhoid and other water borne
diseases began to be reported. In addition to this, liberalization happened and
the mineral water industry began to be stirred and shaken. The market started
growing an astounding rate of over 100% per annum. The fact that there were
very few players in the market meant that their business grew by leaps and
bounds. The market today has grown to Rs11bn. The organized sector branded
mineral water has only Rs5bn of market share. The rest is accounted for by the
Organization study


unorganized sector, which is dominated by small regional players. The market
is still growing at a rate greater than80% per annum. In the branded segment,
Parles Bisleri is the market leader with a share of more than 45%. Parle Agros
Bailley comes a close second with market share of 15%. Other major players in
the market are
Kotharis, Ganga of T-Series, Himalayan, Hello, Nestls Pure Life,Pepsis
Aquafina, Coca-Colas -Kinley Prime, and Florida etc. Sensing the opportunity
that this segment holds, MNCs began to draw up plans to enter the market.
Today the market is proving to be yet another battle field for an ongoing battle
between the Desis and MNCs. Last year the industry had around 170 brands.
This figure is over 300 presently. The major foreign players are Coca-Cola
promoted Kinley, Pepsis Aquafina, Britannias Evian, NestlsPerrier, Herbert
sons and Danone International.
2.3.c PARTICIPANTS IN WATER BOTTLER INDUSTRY
Major brands.
Kinley prime
Aquafina
Nestles Pure life
Himalayan
Kingfisher
LOCAL BRANDS
Bailey
Nature aqua
Jaladhara
Aqua pure

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2.3.d Eureka Forbes to enter packaged drinking water market
Water purification appliances-maker Eureka Forbes is making a ride in the
packaged water segment and will roll out the bottled water product on a pan-
India basis by next year, a top company official said The company will sell the
product under the brand name 'AquaSure', in 20-litre and one-litre bottles, but
has not disclose the prices.
2.3.e Bisleri looking to enter Middle East countries
Bottled water major Bisleri International said it is looking at entering Middle
East countries as part of its strategy to expand its overseas presence As part of
the plan, the company said it will consider setting up more manufacturing
facilities outside India.
A joint Indian-Egyptian venture will see the construction of a polyethylene
terephthalate (PET) plant in Ain Sokhna at a cost of $160 million, officials said.
The factorys production capacity will reach 1,200 metric tons per day
producing about 420,000 metric tons of PET plastic chips per year. These
plastic products will include bottles, food containers, bottled water, bottled
drinks, shampoos and cosmetics.
2.3.f Railways hikes capacity of Rail Neer plant at Khagau
The Rail Neer (mineral water) plant at Khagaul has proved to be a good
revenue earner for the railways. The railways has increased its production
capacity to one lakh bottles daily to cope with the growing
demand in other zones.
2.3.g Coca-Cola Company looking ahead for water
Coca-Cola uses 309 billion liters of water annually to produce its beverages.
That's about what Atlanta uses in five months, according to the city's
Department of Watershed Management. In 2008, the company said, Coca-Cola
used 2.43 liters of water to produce an average one-liter beverage. One liter
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goes into the beverage itself, and 1.43 liters are used for manufacturing
processes such as rinsing, cleaning and cooling. The company says its global
system of about 1,000 bottling plants is on track to improve water efficiency by
20 percent between 2004 and 2012.

2.4 INDUSTRY SWOT ANALYSIS
2.4.a STRENTH
Having huge number of consumer
Water is a basic need of every person
superior packaging and effective distribution
Standard quality
Huge availability of water sources with less cost
Well equipped infrastructure

2.4.b WEEKNESS
Pressure by Government Authority due to change in government policy.
Labour problem and more training expenditure
Changes of technology fall to attract the consumers.
Water availability problem in summer time.

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2.4.c OPPORTUNITIES
Fast growing Industry
Better utilization of Distribution channel
Expansion globally
Incresing demand for packaging water day to day
Rapidly Growing in urban and rural market

2.4.d THREATES
More competition
Duplicability
Changes in Tax rates

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3 COMPANY PROFILE

HISTORY OF BISLERI INTERNATIONAL PVT.LTD
3.1 INTRODUCTION
Mineral Water under the name 'Bisleri' was first introduced in Mumbai in glass
bottles in two varieties - bubbly & still in 1965 by Bisleri Ltd., a company of
Italian origin. This company was started by Signor Felice Bisleri who first
brought the idea of selling bottled water in India. Parle bought over Bisleri
(India) Ltd. in 1969 & started bottling Mineral water in glass bottles under the
brand name 'Bisleri'. Later Parle switched over to PVC non-returnable bottles &
finally advanced to PET containers.

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[Ramesh.J. Chauhan]
Since 1995 Mr. Ramesh.J. Chauhan has started expanding Bisleri operations
substantially and the turnover has multiplied more than 20 times over a period
of 10 years and the average growth rate has been around 40% over this period.
Presently Bisleri have 13 plants & 9 franchisees all over India. Bisleri have their
presence covering the entire span of India. Bisleri has a command of 60%
market share of the organized market. Overwhelming popularity of ''Bisleri' &
the fact that Bisleri pioneered bottled water in India, has made us synonymous
to Mineral water & a household name. When you think of bottled water, you
think Bisleri.
3.2 Expansion of Bislere industry
Under the leadership and vision of Mr. Ramesh J. Chauhan, Bisleri has
undergone significant expansion in their operations. The company has
witnessed an exponential growth with their turnover multiplying more than
twenty times in a short span of 10 years. The average growth rate over this
period has been around 40% with Bisleri enjoying more than 60% of the market
share in the organized mineral water segment.

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Currently Bisleri has 11 franchisees and 8 plants across India, with plans of
setting up 4 new plants on the anvil. The overwhelming popularity of 'Bisleri'
and the fact that it was the pioneers of the bottled water industry in India has
made it synonymous to Mineral water and a household name. So naturally
'When you think of bottled water, you think Bisleri'.
3.3 Commitment of Bislere
It is the commitment of Bisleri to offer every Individual pure & clean drinking
water. Rigorous Research and Development and stringent quality controls have
made it market leaders in the bottled water segment. Bisleri has always been
committed to offering every Individual pure and clean drinking water. Hence
Bisleri water is put through multiple stages of purification, ozonisation and is
hygienically packed for final consumption
To maintain strict quality controls in every unit, we not only purchase caps from
approved vendors, it also manufactures its own bottles, in-house. To be at par
with International standards, it has recently procured the latest state-of-the-art
machinery which has not only helped it improve packaging quality but has also
reduced raw material wastage and doubled production capacity.
3.4 Present situation of bislere industry
The consumer today enjoys the sweet and pure taste of Bisleri mineral water.
However in an effort to offer something special to its loyal consumers it has
recently introduced Bisleri Natural Mountain Water - water brought to you from
the foothills of the mountains situated in Himachal Pradesh. This newly
launched offering has widened its product range to two variants: Bisleri with
added minerals and Bisleri Mountain Water.

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3.5 Bisleri looking to enter Middle East countries
Bottled water major Bisleri International said it is looking at entering Middle
East countries as part of its strategy to expand its overseas presence As part of
the plan, the company said it will consider setting up more manufacturing
facilities outside India.
3.6 NATURE OF BUSINESS
Bisleri values their customers & therefore have developed 8 unique pack sizes
to suit the need of every individual. Bisleri Products are present in 250ml cups,
250ml bottles, 500ml, 1L, 1.5L, and 2L which are the non-returnable packs &
5L, 20L which are the returnable packs. Till date the Indian consumer has been
offered Bisleri water, however in the effort to bring something refreshingly new
to the consumer, Bisleri have introduced Bisleri Natural Mountain Water -
water brought to you from the foothills of the mountains situated in Himachal
Pradesh. Hence Bisleris product range now comprises of two variants: Bisleri
with added minerals & Bisleri Mountain Water.

Bisleri commitment is to maintain strict quality controls in every unit. Bisleri
will not only purchase caps from approved vendors, also manufacture their own
bottles in-house. To be at par with International standards, Bisleri have recently
procured the latest state-of-the-art machinery which has not only helped us
improve packaging quality but has also reduced raw material wastage and
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doubled production capacity and you can rest assured that you are drinking safe
and pure water when you consume Bisleri. Bisleri is free of impurities and is
100% safe.
Bisleri constantly endures to reach higher levels of performance for which
Jayantilal Mohanlal Chauhan has already bagged the excellence award for their
service. Bisleri ranks higher than many iconic brands, and has recently received
2
nd
most trusted brand award in cold beverages after GLUCON-D. In the past
year Bisleri was ranked at 80
th
position but in the current year it is ranked at 23
rd

position
It is Bisleri commitment to offer every Indian pure & clean drinking water.
Bisleri Water is put through multiple stages of purification, ionized & finally
packed for consumption. . Rigorous R&D & stringent quality controls has made
us a market leader in the bottled water segment. Strict hygiene conditions are
maintained in all plants.
The Indian consumer today enjoys the sweet and pure taste of Bisleri mineral
water. However in an effort to offer something special to their loyal consumers
they have recently introduced Bisleri Natural Mountain Water - water brought
to you from the foothills of the mountains situated in Himachal Pradesh. This
newly launched offering has widened our product range to two variants: Bisleri
with added minerals and Bisleri Mountain Water.
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3.7 VISION
Our vision is to be the dominant player in the branded water business where the
second player is less than 20% of our business.
3.8 MISSION
We are in the business to serve the customer. He is the most important person.
He is the only one who pays. He deserves the best quality and presentation at a
worth of the lowest production &distribution cost. This will make us an
unbeatable leader and will have satisfied loyal customer.
3.9 VALUES
Integrity, Leadership, Team work, Co-operation, Quality, Openness and
Transparency.

3.10 GOALS
Bisleri International industry aims at total customer satisfaction.
To become No 1 company in India by 2011
To be USD 100 million company by 2011
To expand bottled water market in India and across global

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3.11 PRODUCT PROFILE
Bisleris Range of Products
3.11.a Himalayan Water

The Himalayas, the abode of the Gods, where the earth meets the heavens and
where in lies nature's untouched bounty. White glaciers, snow-capped
mountains and a plethora of exotic herbs and other flora that have therapeutic
properties. This is where one finds a treasure trove of den natural spring water
that flows through natural purifying filters, mineral rich rocks and herbs from
which it absorbs many healing properties. Bisleri bottles this pristine spring
water directly at source, at the foothills of the Himalayas.
3.11.b Mineral Water

This product is bottled drinking water at its best. Bisleri with added minerals
has a TDS count (total dissolved solids count) of approximately 100. It contains
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minerals such as magnesium sulphate and potassium bicarbonate which are
essential minerals for healthy living. They not only maintain the pH balance of
the body but also help in keeping you fit and energetic at all times.
Bisleri with added minerals is also put through multiple stages of purification to
ensure the elimination of all forms of bacteria. This makes the water you drink
completely safe to consume. Bisleri with added minerals is available in 250ml
cups, 250ml bottles, 500ml bottles, 1 liter bottles, 1.5 liter bottles, 2 liter bottles
and 5 and 20 liter cans.
3.11.b Mountain Water
For over 30 years, Bisleri has been the pioneer in the bottled water industry with
its innovations and an eye for perfection. And ever since it was established in
1969, Bisleri has constantly searched for inspiration in nature.

This search has now led bisleri to the new Natural Mountain Water. Inspired by
nature, it comes to you from a pristine source situated in the beautiful and
scenic mountains of Northern India.
Natural Mountain Water resonates with the energy and vibrancy of health and
well-being. It is packed with the goodness of nature's minerals which will
refresh your senses and rejuvenate you.
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3.12 Company at glance
Name of the company : Bisleri international Pvt. Ltd
Chairman : RAMESH J.CHAUHAN
Address : No.29/33,udayagiri village, devanahalli
Bangalore-562110.
Year of Established : 1969
Type of Industry : Bottled mineral water industry
Bisleri International Private Limited of Bangalore branch located at Udayagiri
village, Devanahalli Taluk Bangalore -562 110. Bisleri Company of Bangalore
covers around 12 acres of land.
3.13 Branches and Plant of Bisleri
Bisleri have Branches in the following states
Jammu and Kashmir.
Chandigarh.
Delhi.
Sharhihabad.
Jaipur.
Rudrapur.
Jharkhand.
Orissa.
Mumbai.
Hyderabad.
Bangalore.
Chennai

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3.14 Market Share of Bisleri
Bisleri command a 60% market share of the organized market. In 1995 Mr.
Ramesh J. Chauhan as its chairman has started expanding Bisleri operations
substantially and the turnover has multiplied more than 20 times over a period
of 10 years and the average growth rate has been around 40% over this period.
Presently they have 13 branches & 11 franchisees all over India. They
command a 60% market share of the packaged drinking water market.
Therefore they have developed 8 unique pack sizes to suit the need of every
individual. They are available in 250ml bottles, 500ml, 1L, 1.5L, 2L which are
the non-returnable packs (one-way packs) & 5L, 20L which are the returnable
packs (Two-way packs). Till date the Bisleri has been offered water to the
Indian consumers, however the Bisleri in effort of bringing something
refreshingly new to its customers, they have introduced Bisleri Natural
Mountain Water (water brought from the foothills of the mountains situated in
Himachal Pradesh) and recently they have also introduced fizzy soda. Hence
their product range now comprises of three variants: Bisleri with added
minerals, Bisleri Mountain Water and Bisleri fizzy soda.
3.15 QUALITY POLICY
Bisleri commits itself to produce and market a world class product to
satisfy the consumers present and future needs.
We will strive to train all our people develop an obsession for quality in
all aspects of work in our organization.
We are committed to implement good manufacturing practices and to
achieve continuous improvement in the plant, process and distribution
chain.
We ensure full compliance to all government regulatory norms and
strictly adhere to the internal standards of the quality and hygiene.
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Each and everyone in the organization is responsible for quality. The unit
head is accountable for implementation of the quality policy and
guidelines.
The quality policy is implemented uniformly across all manufacturing
units. The corporate quality assurance will provide necessary support and
guidance for the up gradation of the procedure and standards.

3.16 MCKINSEY 7S` FRAME WORK in BISLERI
There are many management approaches which talk about managing the things
and operation in an organization. One of the famous modes to analyze the
pattern of management is Mc 7s` frame work. The 7s` model is better known as
Mc Kinseys, this is because the two persons who developed this module.
Tompetus & Robert waterman has been consultant at Mc Kinseys and co.
They described that an organization is not that just structured but consist of 7s`
elements. This can be distinguished into so called Hard Ss &soft Ss. The
model is very much helpful in viewing the interrelationship of strategy
formation and interpretation it focus manger attention to a verification of
activities.
That may affect the implementation of any strategy as the model originally
developed as a way of thinking more broadly about the problems of organizing
effectively. It is a judge tool for the implementation of the strategy.
The hardest elements are visible and easy to identify as they can be found in a
strategy elements, corporate plans, organization charts and other documentation
of the company. They are.
Strategy
System
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Structure.
The soft element involves difficulty in describing their capabilities, values, and
elements of corporate culture. They are.
Style
Staff
Skills
Shared values.
According to Mc Kinseys strategy means the action, this company in
response or anticipation of change in its external environment. In other
words it is the sources of action and allocation of resources to achieve the
organization goal.
3.16.a Strategy
Bisleri International industry aims at total customer satisfaction.
To become No 1 company in India by by using the market information
To expand market in India and in global before getting the more
competition.
To become one of the leading industry in India.
3.16.b System
Bisleri follows various systems
Inventory control system
Order execution system
Merit rating system
Process and quality control system
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The casing tube itself is protected with stainless steel to give
preliminary filtration to the water.
Ultra filtration gives reduction in turbidity and ads sparkle
Activate carbon purifier to remove colour and odour in water.
Reverse osmosis membranes has porosity of less than 0.01 micron.
This process renders water free micro organisms.
Having a participative kind of leadership the top management of bisleri
international private limited encourage the initiative from employee and tries to
implement them. Interactive section is conducted at regular intervals. Company
has free up ward communication channel.

3.16.c Skill
Skill refers to the ability to perform certain task without any difficulty.
The organization is fully dependent on its staff.
The management of the organization has got the capacity of achieving the
targets through various skills. They are.
Skill to keep the morale of the employee at high level by suggestion,
quality circle etc, which require employee involvement.
Skill to achieve daily target for monthly profits.
Skill to achieve employee satisfaction by proper performance appraisal
and effective administration.
Training is imparted continuously to employees depending on the requirement.
The training can be of two types on-the time& of-the time training.

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3.16.d Staff
The Bisleri international (p) ltd hired people and they train them well and they
assign job to right person at right time.
There are around 250 employees working in the organization.
75-staff
175-casuals
3.16.e Shared Values
The Bisleri international (p) ltd gives importance to both its customer and
employees and mission statement reflects it. The motto of the company is to
satisfy its customer quality products.

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ORGANISATION STRUCTURE

NOTE
DGM stands Deputy General Manager.
AGM stands Assistant General Manager.
EXCE stands Executive.

Regional
Director
Sales Dept
South/North
Sales DGM
South/North
Shipping DGM
South/North
Sales AGM
Sales
Manager
Logistic
Manager
Asst
Logistic
Manager
Shipping
Supervisor
Regional
Director
HR Dept
South/North
HR DGM
H R
Manager
Admin
exce

H R
Exce
Regional
Director
finance Dept
South/North
Finance DGM
Finance
Manager
Asst
Finance
Manager
Asst area
Manager
Regional
Director
Prod Dept
South/North
Plant DGM
Plant
Manager
Quality
Manager
Chairman

Organization study


4 FUNCTIONAL DEPARTMENTS
Bisleri has 6 main functional departments they are-
Production Department.
Quality Department.
Shipping Department.
Human resource Department.
Marketing Department.
Finance Department.

Water purification stages

Organization study


4.1 PRODUCTION DEPARTMENT
Production Department is the main center in the organization. Production is the
conversion of raw material into the end product by using processes, machines,
men, tools and so on. It is the process by which goods and services are created.
Production management has become one of the important concepts in the
organization. It means application of management principles to the production
function in the factory. It involves the application of planning, organizing,
directing and controlling to the production process. The 5S` in the production
management are product-plant-process-programmes- and people.
4.1.a Functions
To follow up the daily production schedule.
To upgrade technical efficiency of production.
To maintain coordinated relationship with all other key
department.
Making the working place pleasant.
To perform the function of production department managers are appointed.
Plant manager is Head of the production department. He looks after the
activities of production.

Organization study


The Hierarchy of Production Department
PLANT MANAGER

PRODUCTION MANAGER

PRODUCTION EXECUTIVE

SUPERVISOR

OPERATOR or CASUAL/CONTRACT LABOURES
Hierarchy of Production Department
4.1.b Raw Material
The raw material used in Bisleri International Pvt is ground water (natural
resource).

Organization study


4.1.c Product Produced
The products are produced according to the monthly plan. Monthly product to
be produced depends on demand. Then purchase order is placed. Order will be
break down in 4 weeks. Before 25
th
of every month order are delivered.
Produced quantity should be informed to the government, if they cross the
capacity, they should intimate the government.
To produce the product they should get the license from the government.
Types of License they have are
Labour license,
Gauges,
Thermometer.
This license should be renewed monthly.
4.1.d Types of Product Produced at Bisleri
Mineral water,
Himalaya mountain water/ natural water,

The department turnover is 4-5 cores annually. The type of plant layout Bisleri
International Private Ltd follows is process layout. The machines are placed one
after other. They have two processing areas one for one way pack and second
for the two way pack
4.1.e One Way Pack
It includes 250ml, 500ml, 1ltr, 1.5ltr,& 2ltr which is non returnable bottles once
it is sold it will not come back. This is known as one way pack.
Organization study


4.1.f Two Way Pack
It includes 5ltr, &a 20ltr jar which is returnable jars. Once it is sold, the empty
jars are collected from the distributors &distributors collect from the customer
&it is sent to the factory, it is again rinsed and washed, it is used for filling
water, where it is cleaned and UV test is done for 100% purity. Moving trolley
with wooden shelfs is used to shift the jars and bottle to the vehicle.
They have both automated and semi-automated machines.
Blowing- Automated and Semi Automated
Filling Fully Automated

4.1.g Total Number of Employees
Total number of employee in the production department is 102 out of which
32 employees of staff
70 employees are contract laborers.
After hiring people in production department training is provided for about 6
months which includes probationary period of about 3 months and then
confirmation letter is given.

Organization study


4.2 QUALITY DEPARTMENT
Bisleri international private limited has given more importance to the quality.
They follow the quality assurance or in the broader sense it can be termed as
quality control. It refers to the any activity that is concerned with maintaining
quality at the desired level. It deals equally with detection of the quality
problem if they occur.
The reason why the Bisleri is following this quality assurance or quality control
is because it provides the necessary confidence to the customer as well as to the
top management that all concerned carry out their job effectively and that the
product quality is as per customers satisfaction. Now a days customer demand
high quality and reliable products. Any defect is loss for the company.
Standard or Norms of Bisleri
ISO 9000 (International Organization for Standardization)
BIS (Bureau of Indian Standards)
WHO (World Health Organization)
Bisleri commits itself to produce and market a world class product to satify
the consumer present and future needs. As Bisleri is given more importance to
the quality, they follow water treatment in which the some steps are involved.
This is because to sell pure water to the customer. And it has 60%of packed
water market
Organization study


TDS Controller in purification process

Water purifying Ros

Organization study


4.2.a Process Involved in Manufacturing a Bisleri Water Bottle
Water Process Consists of Following Steps
Raw water disinfection by ozone
Pressure and filter
Activated carbon purifier
Reverse osmosis
Micron filtration
Final ozonation

4.2.b Raw Water Disinfection by Ozone.
Earlier chlorination was the common method of pretreatment for raw water.
Today because of the harmful effects of chlorine, Bisleri has started
pretreatment of raw water with ozone.
Ozone is a colorless gas with very strong oxidative and disincentive power. In
comparison with chlorine it is over 3000 times more powerful disinfectant and
over 50% more powerful in its oxidative power. These properties of ozone
make it deal for disinfection of drinking water. Ozone is an efficient broad-
spectrum microbiological control gas, an environment friendly safe and very
reliable disinfectant. It destroys all bacteria yeast, moulds, viruses and cysts in
very short duration when it comes into contact with water
4.2.c Pressure and Filter.
Sand filtration is commonly used as a pre -treatment to remove suspended
particles from water. The filtration medium consists of a multiple layers of sand
and gravel.

Organization study


4.2.d Activated Carbon Purifier.
Activated carbon purifier is used for de-chlorination or de-ozonation, colour and
odor removal, removal of heavy metals BOD/COD reduction and a number of
other applications
4.2.e Reverse Osmosis.
This technique is used to reduce the total dissolved solids and make the water
palatable. This process removes the excess quantity of unwanted salts, minerals.
4.2.f Micron Filtration.
There are used mainly to ascertain the effectiveness of the system.
4.2.g Final Ozonation.
Ozone is a powerful disinfectant and used at final stage of treatment. It is used
mainly to disinfect empty containers, especially returnable jars. The ozone in
the sealed both ensures the bottle cap as well the head space (the air above the
water in the bottle) gets sterilized. Ozone helps maintain the sterility of the
water during filling and the shelf life of the product.
Organization study


4.2.h Production Process
After packaging two tests are conducted by taking the samples of water i.e.
4.2.h.i Chemical test: In this test 3-4 liters of bottled water are taken as a
sample and for that samples 26 parameters are checked to know the water is
pure and it is safe to drink.
Organization study


4.2.h.ii Biological test: In this test required samples are taken & for that 6
micro biological parameter used to check the sample to know whether it is pure
and safe to drink.
4.2.i WORK FLOW MODEL
The group of Bisleri international private limited has following model
FIRST RECEIPT OF RAW MATERIAL

RAW MATERIAL RECEIVED ARE SUBJECT TO
QUALITY CONTROL ANALYSIS

STORED IN STORE DEPARTMENT

ISSUE OF RAW MATERIAL BY FIFO METHOD

PACKAGING OF PRODUCT

FINISHED GOODS STORAGE

DISPATCH OF PRODUCT FOR SALE
Work Flow Model

Organization study


4.3 SHIPPING DEPARTMENT
Shipping department is another functional department in the Bisleri
International Private Limited. Shipping is carried through two ways i.e. through
One way pack and another through two way pack.
Steps Which Is Followed In One Way Pack
In one way pack the order are received from sales co-ordination.
After receiving order from sales coordinator, shipping plan will be
prepared.
The stock is sent, delivered at distributors spot.

Steps Which Is Followed In Two Way Pack
In two ways pack order are received from distributors, executives &
customer.
After receiving order from the distributors and from customer shipping
plan will be prepared. This plan with regard to which vehicle to be sent and
its route.
It is delivered to the customer place.
After delivery, the empty jars are collected back for refilling

Organization study


4.4 HUMAN RESOURCE DEPARTMENT
HR department is responsible for employing people, developing their resources,
utilizing, maintaining and compensating their services in tune with the job and
organizational requirements with view to contribute to the goals of organization,
individual and the society.
4.4.a Functions
An effective utilization of human resource in the achievement of
organization goals.
Maintains a desirable working relationship among all the members of
the organization
Generate maximum individual and group development within in the
organization.
Develops the human resource and their knowledge, skills and
potentialities
Creating the right attitude among the employees through effective
motivation.
Regional head is head of HR Department. He looks after the activities of HR.

Organization study


The Hierarchy of HR Department is shown
Regional Head

HR Manager

Executive Senior

Officer/ clerk
Hierarchy of HR Department
4.4.b Human Resource Planning
COLEMAN has defined human resource planning as the process of
determining man power requirement in order to carry out the integrated plan of
the organization
It is projecting future manpower requirements and developing manpower plans
for the implementation of the projection. Human Resource Planning is carried
out in Bisleri Company. Need to carry out the Human Resource Planning are
Carry out the work, each organization needs personnel with the
necessary qualification, skills, knowledge, and work experience. These
are provided through effective human resource planning.
Human resource planning is essential because of frequent labour turn
over which is unavoidable.
For Expansion and Growth programmes of the organization human
resource planning are required.
Organization study


Human resource planning is important in order to identify areas of
surplus personnel or areas in which there is shortage of personnel.
Changing technology and new techniques of production, existing
employees need to be trained, so that they can meet the challenge
Steps they follow for the Human Resource Planning
Requisition of employee would be given by every department
representatives
Human resource planning is done based on approved budget
This approval is taken from top management.
Internal &external plans are prepared by executives for human
resource based on requisition.
4.4.c Recruitment
According to Flippo Recruitment is the process of searching for prospective
employees and stimulating and encouraging them to apply for the jobs in an
organization
Corporate officer looks after the recruitment process.
Based on job description recruitment is done.
The sources of recruitment they follow are internal and external recruitment
Internal recruitment: when any vacancy occurs, some body within the
organization is upgraded, transferred promoted or sometimes demoted. This is
internal source of recruitment.
Internal source of recruitment of Bisleri
Employee reference
Present permanent employee
Temporary / casuals employee.
Organization study


External recruitment: under external source of recruitment personnel needs are
filled by advertisement, personnel consultant, and employment exchange,
educational institution, waiting list, jobbers and contractors leasing.
4.4.d External source of recruitment of Bisleri
Advertisement
Head hunters
Campus interview
Consultants
4.4.d.i Selection
Selection is the process to choose the individual who can most successfully
perform the job from the pool of qualified candidates.
Selection procedure which the company follows:
Receipt of application
Screening /scrutinizing
Interview
Medical examination
Reference checks
Manager/regional head decision
Offer letter

Organization study


4.4.e Training and Development
Training is the short term process utilizing systematic and organized procedure
by which non managerial personnel learn technical knowledge and skills for
definite purpose.
In Bisleri internal and external training is carried out.
They use both the method of training i.e. on the job and off the job training.
In the on the job the training is given based on skill matrix-where certain
parameter are set to perform the actual job
In the off job the training is given to the employees by hiring trainers from
outside and they also approach some consultant to provide efficient training to
their employees from professional trainers.
Training calendar is also prepared based on monthly/quarterly/annually.
4.4.f Performance Appraisal
According to Edwin Flippo Performance appraisal is a systematic, periodic and
so far as humanly possible, an impartial rating of employees excellence in
matters pertaining to his present job and to his potentialities for better job.
4.4.f.i Performance appraisal followed by bisleri:
KRA key result area method of performance appraisal is used
It is based on departmental objectives
Every employee of concerned department is assessed &rating are given by the
concerned HOD (head of the department)
In the end every HOD is rated &assessed by the mangers.
Organization study


4.4.f.ii Motivation for Employees
In Bisleri International Private Limited the employees are motivated by
providing monetary and non monetary benefits
Monetary bonus, incentives
Non monetary -motivation, appraisal, award (Good employee of the year
award.
4.4.g Industrial Relation and Grievance Handling
Industrial relation in Bisleri is good, because of which they have good
and effective team
Shop floor committee is appointed to handle the grievances
Initially grievances are handled/resolved by the concerned department
heads
If it is not resolved, it is resolved by the management
There is no trade union; but the management is taking steps for meeting
the needs of the employees.
4.4.h Salary, Compensation and Retirement Benefits
Salary is paid according to the grading from clerical class to manager.
Gratuity is paid at the time of retirement; minimum 5 years service is required
to get gratuity.
Employees are covered under the following acts
ESI - Employee State Insurance
PF - Provident Fund
Bonus Act
Industrial standing orders
Organization study


Payment of wages Act
Minimum wages Act

4.4.i Working shift in Bisleri
Shifts
Timings
From To
Shift 6.30 AM 2.30 PM
Shift 2.30 PM 10.30 PM
Officers working
time.
9.30 AM 6.30 PM

Half an hour is for lunch break in every shift
Food is provided for employees in the premises
And beverages are provided two times a day 10.30 am & 3.30pm

Organization study


4.4.j DATE OF PAYMENT OF WAGES IS 7
TH
OF EVERY MONTH
Bisleri International Private limited

SL no DATE
NAME OF THE VISITOR
NAME OF THE COMPANY
ADDRESS
VEHICLE NO
REASON FOR VISIT
PERSON TO SEE
TIME IN TIMEOUT

Security Sign visitor person you
met
Note: For visitor please obtain signature from the person met and handover
pass to security.

Organization study


4.5 MARKETING DEPARTMENT
Marketing is a total system of business activities designed to plan, price,
promote, and distribute goods and services to present and potential consumers.
Marketing is the principal revenue generating activity. All other functions of the
firm are revenue consuming. If marketing fails to generate sufficient revenues
for meeting all expenses, and producing profit, the firm will be unable to
survive and grow.
4.5.a Functions
Increase sales volume.
Carry out the Promotional activities.
Increases profitability.
Train and motivate the work force.
Motivates distributor, retailers, and other middlemen.
Carry out sales promotion activities.

4.5.b Objectives
Attracts the consumers to buy the products.
Marketing Department helps in promoting the product
Generates more number of sales
Assistant manager is the head of Marketing Department. He looks after the
Marketing Department.

Organization study


The Hierarchy of Marketing Department
ASSISTANT GENERAL MANAGER

ASSITANT SALES MANAGER

SALES EXECUTIVE

PROMOTERS
Hierarchy of Marketing Department

Organization study


4.6 Sales Department
This is the department where the revenue is generated other department are
revenue consuming. This Department helps the organization for the survival for
long term.
4.6.a Number of Personnel
In marketing department total number of personnel is 50. Out of which
20 executive
20 sales representatives.
5 assistant sales managers.
1 assistant sales manager for whole market.
2 assistant sales managers in Bangalore city for north and south.
1 assistant sales manager for Karnataka south
1 assistant sales manager in Hubli
4.6.b Promotion Department of Bisleri
4.6.b.i Advertising

Advertising can be defined as mass, paid communication of goods and services
or ideas by an identified sponsor. Advertising appears in the recognized media,
such as news papers, magazines, radio, television, cinema, outdoor hoarding
and posters, direct mail and transit.

Organization study


Importance of advertisement
Advertising stimulates production, employment and income leading to
rising purchasing power and better living standards
Commercialization of invention, accelerated public acceptance of
innovation, new product etc.
Advertising enables consumer to secure relevant and adequate
information about all rival product and their relative merits.
Advertising builds up brand preference and brand loyalty.
Advertising has educative value also. It teaches us to adopt new ways of
life and higher standard of living.
Bisleri advertise in
Magazines,
Television
Television they advertise in sport channel, & in regional channel.
4.6.b.ii Sales Promotion
Bisleri dont offer any discount. They participate in exhibition, and in mela
4.6.b.iii Distribution
Once the product is produced it should be available to the consumer.
Distribution helps in distributing the products to final consumer.
Bisleri follows two ways of distribution
Direct Distribution: This is the way where Bisleri directly distribute to the
consumer. Where consumer call Bisleri, place an order and they drop their
address to them and home delivery is made. This is usually for 20 ltrs jar. No
middlemen are used in this way of distribution.
Organization study


Indirect Distribution: In indirect distribution they distribute to the retail shop
were consumer buy from retail shop. This is usually done for 250ml, 500ml, l
liter, 2ltr, 5ltr.

Product ready to distribution

Organization study


4.7 FINANCE DEPARTMENT
In finance department all the department accounts are maintained & it is sent to
Mumbai head office. Where consolidated accounts are prepared which is
computerized. Balance sheet and profit and loss account are prepared at the end
of each year.
Functions
To ascertain the expenses incurred in producing a product.
To find the cost per unit that is by taking into the account the total cost
and production of a particular product.
To allocate the costs incurred into 3 main categories namely factory,
office, and selling overhead.
To compare budgeted cost with actual cost and calculate the variances if
any.
To advice the production department to decrease the cost, minimize
wastage and idle time.
To implement cost control technique and methods.

4.7.a DUTIES OF FINANCE MANAGER:
1. Keep the books of accounts of the company up-to-date.
2. To inspect the accounts of the company.
3. To monitor all the financial transactions of the company.
4. To arrange the reconciliation of the book of accounts of the company
with the book of accounts of the company
Finance manager is the head of Finance Department. He looks after the Finance
Department.
Organization study


The Hierarchy of Finance Department

FINANCE MANAGER.

ACCOUNT MANAGER

ASSISTANT ACCOUNT MANAGER

ACCOUNTANT

OFFICERS
Hierarchy of Finance Department
4.7.b problems in all functional departments in a company.
1. Scarcity of raw water though it has bore well but there is a shortage of
water in summer
2. There is no clear marketing strategy.
3. In HR department employees do not actively participate in training
programmers.
4. In organization there are both skilled and unskilled employees so HR
should look after unskilled employees.
4. Damages/rejection take place while production.
Organization study


4.8 Safety Programs of Bisleri
First aid kits are provided to the employees for the safety from mis-happening,
accidents, and sudden break down problems.
They have some security measures for the employees
4.8.a Security Measures
Please Wear the Following and Enter
Cap
Mask
Apron
Gloves
4.8.b Hygiene Practices in processing area
Do not wear un-secured jewellery.
Do not spilt, chew, tobacco or eat.
Do not cough or sneeze.
Do not enter process area if you have cuts, wounds &other
injuries.
Do wear your apron, head wear, gloves, mouth piece & shoe.
Do wash your hands frequently.
Do report to the supervisor if suffering from skin infection,
diarrhea

Organization study


5 SWOT ANALYSIS

SWOT ANALYSIS
Swot Analysis means, the study of Strength, Weakness, Opportunities,
Threats of an organisation. The study helps us to know the market
position of the firm and it helps survive in todays competitive world.

Organization study


5.1 STRENTH
Being initiate Bisleri is the first to introduce mineral water.
Maintaining standard Quality methods.
Trust for Brand. Public prefers bisleri mineral water rather than other
brand.
Providing quality product.
Team work is the main strength of the company.
Good employee and employer relation in organization as a result it
reduces grievance.
Bisleri controls 60% of market share.
Automated and uniform production throughout year.

5.2 Weaknesses
Minor problems such as seal breakage in production lead to quality
problem.
Location of the manufacturing plant is outside the city.
Changing in government policies.
Transportation problems.
Shortage of water. Since water is the main component. shortage of water
effects the organization or the entire department

Organization study


5.3 Opportunities
Fast Growing Industry.
Bisleri Utilize its Distribution Chain more effectually.
spreading out in Europe countries.
Scope for Diversification of business.
High media coverage. Advertisement on health, fitness, Beauty and
life style via increasing trusted Brand which complements health.
With a better service transportation cost reduced.
Tie up with event organiser enhance the brand image.

5.4 Threats
Strong Distribution Channel of the other Manufacture Frequent changes
in government regulation.
Stiff competition by various competitors.
Ground water usage controls from government authority.
Competitors occupy the market with selling the product low price.
Change in technology

Organization study


6 FINDING, SUGGESTIONS AND CONCLUSION
6.1 FINDING
The study reveals that the company places quality as the top among the
various aspects the quality department is dedicated to conducting quality
test and the water process , the purification filtration and other process are
supervised carefully by qualified supervisor
The facilities layout is well organized and arranged in a sequential
manner to facilitate the smooth flow of the various activities.
Well qualified personal are placed among the entire impartment centre in
the layout to check the activities.
Bisleri is located outside of the city and maintains a clean environment in
its factory premises, the employer and worker are provided with uniforms
and suitable gear to work in all departments, it is a compulsory to wear a
head cap by all the people working in the plant and also the people
visiting the facilities.
Bisleri has recently entered in the European market and as set up a major
plant in France which caters to needs of the European market.
Bisleri has huge market in India, it is also has its plant in Andaman and
Nicobar Islands this shows that the operation of the company is huge
compared to other packaged drinking water companies.
Through the company follow an authoritarian style of hierarchy bisleri
cares for its employers it rewards the performances and provides good
training facilities and infrastructural facilities for the employer.
Most positive aspects of bisleri in market that people believe that bisleri
is best quality packaged drinking water.
Apart formal issues overall bisleri still holds it position as a market
leader.
The consumer of bisleri purchased the product due to the quality and
brand name.
Bisleri advertisement provides complete information about their product
Organization study


6.2 Suggestion
The company should invest more in advertising.
It should also come up with more variants and different sizes of its
products and more affordable prices.
It should set up customer care centre and grievance redressal offices in
all major cities.
Shift the plant location closer to the city which helps in easy access to
the market and the company.
The company should also provide the education to most of its
unskilled worker and try to improve their efficiency.
The company can also endorse its product with collaborating with the
celebrities and other famous facilities which would increase the brand
image of the product.
It can increase the brand image through sponsor ship, the company
can sponsor big commercial events and especially sporting events
around the world.
The company can also take several Social responsibilities for improve
the society and environment.

Organization study


6.3 CONCLUSION
From the above study we can conclude that the packaged drinking
water industry is right now the most rapidly growing industries and
Bisleri is the pioneer of the packaged drinking water industry in India
is one of the border of becoming the world most known industries.
The organization study in the industry has helped me to understand
and experience firsthand functioning of an organization and gain
knowledge about the various aspects and principal governing an
organisation.
The organization study was successfully identifying the process and
sub process existing in the plant with reference to there, inter
functional implication and dependencies. The organization study also
bought into light the working methodology of some key function like
finance HRM marketing production quality.
The study has ascertained that the organization is functioning
successfully because of its management principals.

Organization study


BIBLIOGRAPHY
Primary data
By observing the various departments of the organization.
By interacting with various employees working with the companies.
Secondary data
From the company manual and journals.
By the various management books.
Websites.
www.bisleri.com.
www.bisleri international Pvt ltd.com
www.Wikipedia.com.

BOOKS
Ashwathappa K : Introduction of Organizational
Behavior,
SUBBA RAO: Human resource management

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