Business Policy

RJ Sustiguer, MBA, CPM, REA, REB

School of Professional and Executive Education
Green Valley College Foundation, Inc.

PORTFOLIO REQUIREMENT

This portfolio is to be prepared by the student in order to assess his or her
performance in the class Business Policy.
Percentage Assessed
Percentage
1 Case Study: Porters Approach to
Industry Analysis

Prepare a 2-3 page evaluation of your
current industry / sector based on the
Micheal Porters Approach to Industry
Analysis Framework

10
2 Case Study: Tactical, Operational and
Strategic Perspectives

Consider this:

Juan Ramos has just started a furniture
business. He has been involved in the
furniture industry for the past 30 years
being the operations manager of a
known furniture company. Upon
retirement, he used his retirement
money to finance equipment, prepare
his workshop and start his own
company. There are three generic
business strategic that Juan may
consider: Focus, Differentiation, or
Cost Leadership.

What strategy should he choose and
why? For your given strategy, conduct
industry research on the industry and
determine your Tactical, Operational
and Strategic initiatives.

Prepare a 2-3 page report on this.

10
3 Case Study: Vision, Mission and Core
Values

What are your organizations Vision,
Mission and Core Values? If you were
to propose a new organizations VMC,
what would it be? Can you explain the
rationale for the different changes that
you are proposing?

Prepare a 2-3 page report on this.

10
4 Case Study: Balanced Scorecard

Review your organizations Vision,
Mission and Core Values. Translate
these VMC to Goals using the Balanced
Score Card Framework. Identify at
least 5 goals (and its corresponding
target) in each component of the
scorecard.

10
5 Case Study: Strategic Operations
Management

Consider this:

Pedro would like to expand his Toy
Store business to 20 SM malls. His core
products include Barbie Dolls, and
Disney characters.

Pedro hired you as a consultant. Your
tasks is to identify the operational
changes and improvements that must
be implement in the companys value
chain from suppliers to customers.

Prepare a 2-3 page case study report.

10
6 Case Study: Strategic Human
Resource Management

You have been informed by your
organizations CEO or executive that he
would like to you develop your
organization in a world class
organization.

10
Prepare a strategic human resource
development plan to achieve this tasks
given to you (include time frame,
resources needed and the budget)

Prepare a 2-3 page plan.

7 Case Study: Strategic Financial
Management

Consider this:

Koronadal Corporation, a hardware
business, has been experience financial
troubles in the past years.

Among the problems are as follows:

1) Some of the products are no
longer as profitable due to
strong competition from other
players.

2) Suppliers are getting angry
because the payments are not
done on time.

There are some positive developments,
however, that are observed:

1) New products related to Energy
are becoming more profitable.

2) The real estate industry is
growing in the province.

Prepare a 1 page paper that will
summarize your financial
recommendations to the CEO.

10
8 Case Study: Strategic Information
Systems

Research on the recent #ChickenSad
problem faced by Jollibee Foods
Corporation: What caused the
problem? What Information Systems
strategies could have been done avoid
the problem? Prepare a 2 to 3 page
10
paper on this issue.

9 Case Study: Guerilla Marketing

Prepare a Guerilla Marketing Calendar
of any product or service that is being
offered in your community. Be
creative as much as possible!

10
10 Case Study: Blue Ocean Strategy

Prepare the Strategy Canvass of Cebu
Pacific in its growth years (i.e. low cost,
Piso fares, Fun Games, etc.) and
compare that with its rival Philippine
Airlines. Why do management scholar
consider their business strategies as
innovative.

10
Total 100