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Personal selling focuses in on @personalA or @one to oneA selling. )t involves an individual
salesman or a sales team establishing and building a profitable relationship with customers
over a period of time through a series of steps. ,Bplain the steps in the personal selling
process which helps in the successful sales.
Definition of Personal Selling 2
Explanation of steps in the Personal selling process 8 10
2
( brand is a composite set of beliefs and associations in the mind of consumers. )n brand
development, as a part of branding strategy decision? the brand manager can decide to
create new brand elements for the new products? apply some of the eBisting brand elements
to the new product, or use a combination of eBisting and new brand elements to the eBisting
and new products. ,Bplain the different branding strategies used by the companies for their
range of products.
Definition of Brand 2
Advantages of Brand 2
Explanation of different randing strategies adopted
! co"panies
# 10
$
1escribe the international mar<et entry strategies in brief.
%oint vent&res 2
Strategic alliances 2
Direct invest"ent 2
'ontract "an&fact&ring 2
(ranchising 2 10
) Personal selling focuses in on @personalA or @one to oneA selling. )t involves an individual
salesman or a sales team establishing and building a profitable relationship with customers
over a period of time through a series of steps. ,Bplain the steps in the personal selling
process which helps in the successful sales.
Definition of Personal Selling 2
Explanation of steps in the Personal selling process 8 10
*
1escribe the stages in consumer decision ma<ing process.
Explanation of cons&"er decision "aking process 10 10
#
1o you thin< the argument of some theorists that the traditional Ps are not enough for
services mar<etingC Give suitable eBamples to prove your point.
Define Service Marketing 2
Explanation of )p+s )
Explanation of Additional $ p+s ) 10
*ote , Ans-er all .&estions/ 0indl! note that ans-ers for 10 "arks .&estions sho&ld e approxi"atel!
of )00 -ords/ Each .&estion is follo-ed ! eval&ation sche"e/
Get fully solved assignment
Please send us an email with your specialization/subject-code
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