Professional Documents
Culture Documents
Footwear Wholesaling
in Australia
August 2013
Claudia Burgio-Ficca
15 International Trade
Industry Definition
16 Business Locations
28 Industry Assistance
Main Activities
Similar Industries
18 Competitive Landscape
29 Key Statistics
Additional Resources
29 Industry Data
29 Annual Change
29 Key Ratios
3 Industry at a Glance
19 Basis of Competition
4 Industry Performance
20 Barriers to Entry
Executive Summary
20 Industry Globalisation
Current Performance
22 Major Companies
Industry Outlook
26 Operating Conditions
26 Capital Intensity
13 Demand Determinants
14 Major Markets
27 Revenue Volatility
WWW.IBISWORLD.COM.AU
Main Activities
Similar Industries
IBISWorld
Additional Resources
WWW.IBISWORLD.COM.AU
Industry at a Glance
Footwear Wholesaling in 2013-14
Key Statistics
Snapshot
Revenue
Profit
Wages
Businesses
$2.0bn
-1.1%
1.1%
$128.4m $80.0m 177
% change
Pacific Brands
Limited 13.7%
12
% change
Market Share
2
4
6
Year 06
0
4
08
10
Revenue
12
14
16
18
Year
20
07
09
11
13
15
17
19
Employment
SOURCE: WWW.IBISWORLD.COM.AU
p. 22
Establishments
6.5%
Demand from
footwear retailing
2.3% 0.4%
TAS
ACT
SA
0.3%
NT
10.3%
Demand from
department stores
32.4%
WA
Real household
disposable income
NSW
16.8%
Trade-weighted index
QLD
Consumer
sentiment index
31%
VIC
p. 4
SOURCE:
WWW.IBISWORLD.COM.AU
SOURCE:
WWW.IBISWORLD.COM.AU
Industry Structure
Decline
Low
Regulation Level
Technology Change
Light
Low
Capital Intensity
Medium
Barriers to Entry
Industry Assistance
Medium
Industry Globalisation
Low
Concentration Level
Low
Competition Level
High
FOR ADDITIONAL STATISTICS AND TIME SERIES SEE THE APPENDIX ON PAGE 29
Medium
WWW.IBISWORLD.COM.AU
Industry Performance
WWW.IBISWORLD.COM.AU
Industry Performance
12
10
% change
% change
0
4
8
Year
4
2
07
09
11
13
15
17
19
Year
08
10
12
14
16
18
20
SOURCE: WWW.IBISWORLD.COM.AU
Current
Performance
The economic
downturn
WWW.IBISWORLD.COM.AU
Industry Performance
Falling profitability
Industry revenue
2
0
% change
The economic
downturn continued
2
4
6
Year 06
08
10
12
14
16
18
20
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
Industry Performance
Falling profitability
continued
Participation and
customers
Industry
Outlook
WWW.IBISWORLD.COM.AU
Industry Performance
Competition
industry operators.
Variables in long-term forecast
conditions include changes in fashion
trends. A new style can potentially boost
industry revenue through effective
marketing or product innovations.
Discretionary spending on footwear
could be materially reduced in periods of
economic uncertainty or during periods
of pessimistic sentiment. Rising internet
purchases from manufacturers overseas
represent a leakage of industry demand.
Specialty footwear wholesalers will
continue to face strong competition from
traditional department stores that are
able to offer a broad selection of brandname shoes right across the price
spectrum. A strong international supply
infrastructure also provides a
competitive advantage in global
sourcing. Department stores have strong
buying power and are able to get
WWW.IBISWORLD.COM.AU
Industry Performance
Competition
continued
WWW.IBISWORLD.COM.AU
Industry Performance
Life Cycle Stage
20
Maturity
Quality Growth
Company
consolidation;
level of economic
importance stable
15
10
Quantity Growth
Footwear
Wholesaling
-5
-10
-10
Decline
Footwear Manufacturing
-5
Shrinking economic
importance
10
15
20
WWW.IBISWORLD.COM.AU
Industry Performance
industry
is D
eclining
WWW.IBISWORLD.COM.AU
12
Supply Chain
G4252
G4260
6.1%
Other footwear
17.2%
Children's shoes
27.4%
Men's shoes
Total $2.0bn
49.3%
Women's shoes
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
13
Demand
Determinants
WWW.IBISWORLD.COM.AU
14
Major Markets
16%
Other retailers
18%
Department stores
35%
31%
Discount stores
Total $2.0bn
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
15
International Trade
WWW.IBISWORLD.COM.AU
NT
0.3
QLD
16.8
WA
10.3
SA
6.5
NSW
32.4
ACT
0.4
VIC
31.0
Establishments (%)
Cold Zone (<10)
<25
<50
Hot Zone (<100)
Not applicable
TAS
2.3
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
WA
VIC
TAS
SA
QLD
NT
NSW
0
ACT
Percentage
Business Locations
Establishments
Population
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
Competitive Landscape
in
this industry is L ow
identifies
250 Key Success
Factors for a
business. The most
important for this
industry are:
Cost Structure
Benchmarks
WWW.IBISWORLD.COM.AU
Competitive Landscape
Cost Structure
Benchmarks
continued
Other
Other expenses include insurance, freight
costs and advertising costs. Insurance
costs have increased over the past five
years. Freight costs have been influenced
by growth in petrol prices. Industry
advertising costs tend to be high due to
the greater profit margins received from
the branding of products. Larger players
in the industry encounter significant
research and development costs.
Percentage of revenue
80
1.3
1.0
4.8
6.4
7.1
Industry Costs
(2013-14)
0.7
1.8
6.5
1.3
10.3
4.1
60
40
78.6
1.0
Profit
Rent
Utilities
Depreciation
Other
Wages
Purchases
75.0
20
0
SOURCE: WWW.IBISWORLD.COM.AU
Basis of Competition
Level & Trend
ompetition
C
in
this industry is
Highand the trend
is I ncreasing
Internal competition
Price is the main basis of competition
between players. Wholesalers need to
offer footwear products at a competitive
price in order to secure repeat orders
with retail customers. At the higher end
of the market, brand name footwear is
generally associated with better-quality
WWW.IBISWORLD.COM.AU
Competitive Landscape
Basis of Competition
continued
Barriers to Entry
Level & Trend
arriers to Entry
B
Industry
Globalisation
Level & Trend
lobalisation
G
in
this industry is
Lowand the trend
is I ncreasing
Level
High
Low
Decline
Medium
Low
Light
Medium
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
Competitive Landscape
Industry
Globalisation
continued
WWW.IBISWORLD.COM.AU
Major Companies
Pacific Brands Limited | Nike Australia Pty Ltd
Adidas Australia Pty Ltd | Other Companies
Major players
(Market share)
74.3%
Other
Player Performance
Pacific Brands
Limited
Market share: 13.7%
Industry Brand Names
King Gee
Volley
Julius Marlow
Clarks
Slazenger
Grosby
SOURCE: WWW.IBISWORLD.COM.AU
(% change)
EBIT
($ million)
2007-08
270.8
-3.4
36.4
2008-09
256.1
-5.4
-19.6
2009-10
267.2
4.3
5.1
2010-11
247.8
-7.3
-61.4
2011-12
261.4
5.5
13.1
2012-13
262.2
0.3
13.3
Year
*Estimate
SOURCE: IBISWORLD
WWW.IBISWORLD.COM.AU
Major Companies
Player Performance
continued
Player Performance
Financial performance
Nike Australias industry-specific revenue
rose an annualised 1.4% over the five years
through 2012-13, outperforming the wider
industry (in nominal terms). Following the
collapse of the global financial markets,
Nike Australia announced plans to
reorganise its global business and create six
new geographical groups as part of an
ongoing restructure in 2009. The objective
of the restructure was to bring goods closer
to market and reduce management overlap.
While the restructure boosted revenue and
profit in 2009-10, financial results
(% change)
EBIT
($ million)
2007-08
113.0
N/C
2.1
2008-09
115.0
1.8
-3.7
2009-10
118.0
2.6
6.0
2010-11
117.0
-0.8
2.1
2011-12
120.0
2.6
1.7
2012-13
121.0
0.8
1.8
Year
*Estimate
SOURCE: IBISWORLD
WWW.IBISWORLD.COM.AU
Major Companies
Player Performance
continued
Player Performance
Financial performance
Adidas Australias industry-specific revenue
rose an annualised 1.4% over the five years
through 2012-13, outperforming in the
wider industry. While other industry
players focused on reducing debt and
Revenue
($ million)
(% change)
EBIT
($ million)
2007
102.0
N/C
2.5
2008
105.0
2.9
0.4
2009
112.0
6.7
5.0
2010
108.8
-2.9
6.0
2011
108.0
-0.7
7.0
2012
109.5
1.4
5.0
Other Companies
SOURCE: IBISWORLD
WWW.IBISWORLD.COM.AU
Major Companies
Other Companies
continued
Revenue
($ million)
(% change)
EBIT
($ million)
242.0
257.1
293.3
275.4
269.1
238.7
N/C
6.2
14.1
-6.1
-2.3
-11.3
2.4
2.7
3.3
-0.9
4.1
N/C
SOURCE: ANNUAL REPORT
WWW.IBISWORLD.COM.AU
Operating Conditions
of capital
intensity is M
edium
Capital intensity
Economy
Wholesale
Trade
Footwear
Wholesaling
Information, Communications,
Mining, Finance and Real
Estate. To increase revenue
firms need superior debt
management, a stable
macroeconomic environment
and a sound investment plan.
Footwear Retailing
Capital Intensive
Labour Intensive
Department
Stores
Footwear Manufacturing
Footwear
Wholesaling
Old Economy
Agriculture and Manufacturing.
Traded goods can be produced
using cheap labour abroad.
To expand firms must merge
or acquire others to exploit
economies of scale, or specialise
in niche, high-value products.
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
Operating Conditions
Revenue Volatility
Level
The level
of
Volatility is L ow
Volatility vs Growth
1000
Level
The level
Hazardous
Rollercoaster
100
10
Footwear Wholesaling
1
0.1
Stagnant
30
10
Blue Chip
10
30
50
70
WWW.IBISWORLD.COM.AU
Operating Conditions
Regulation is
Lightand the
trend is S
teady
Industry Assistance
Level & Trend
he level of Industry
T
Assistance is
Mediumand the
trend is D
ecreasing
WWW.IBISWORLD.COM.AU
Key Statistics
Industry Data
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
2018-19
Sector Rank
Economy Rank
Revenue
($m)
2,108.0
2,127.6
2,111.9
2,123.1
2,087.8
2,101.5
1,994.4
1,928.1
1,954.8
1,975.0
2,000.7
2,016.7
2,038.9
2,067.4
2,090.1
36/43
367/629
Annual Change
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
2018-19
Sector Rank
Economy Rank
Revenue
(%)
0.9
-0.7
0.5
-1.7
0.7
-5.1
-3.3
1.4
1.0
1.3
0.8
1.1
1.4
1.1
29/43
467/629
Industry
Value Added
($m)
Establishments
241.2
287
244.8
289
241.9
299
242.4
301
238.8
299
239.5
295
231.3
293
225.7
288
229.1
289
231.0
285
234.5
283
237.3
279
239.2
279
242.0
277
245.7
274
39/43
42/43
513/629
470/629
Enterprises
184
187
192
191
189
187
184
180
181
177
175
172
171
169
164
40/43
437/628
Employment
1,712
1,743
1,793
1,804
1,734
1,709
1,701
1,672
1,676
1,634
1,624
1,598
1,588
1,570
1,560
42/43
559/629
Exports
---------------N/A
N/A
Imports
---------------N/A
N/A
Wages
($m)
83.8
84.9
87.1
87.4
84.6
83.5
83.0
81.2
81.7
80.0
79.2
77.8
77.1
76.1
75.3
41/43
565/629
Domestic
Demand
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Industry
Value Added Establishments
(%)
(%)
1.5
0.7
-1.2
3.5
0.2
0.7
-1.5
-0.7
0.3
-1.3
-3.4
-0.7
-2.4
-1.7
1.5
0.3
0.8
-1.4
1.5
-0.7
1.2
-1.4
0.8
0.0
1.2
-0.7
1.5
-1.1
26/43
38/43
429/629
535/629
Enterprises
(%)
1.6
2.7
-0.5
-1.0
-1.1
-1.6
-2.2
0.6
-2.2
-1.1
-1.7
-0.6
-1.2
-3.0
40/43
563/628
Employment
(%)
1.8
2.9
0.6
-3.9
-1.4
-0.5
-1.7
0.2
-2.5
-0.6
-1.6
-0.6
-1.1
-0.6
40/43
571/629
Exports
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Imports
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Wages
(%)
1.3
2.6
0.3
-3.2
-1.3
-0.6
-2.2
0.6
-2.1
-1.0
-1.8
-0.9
-1.3
-1.1
40/43
568/629
Domestic
Demand
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Average Wage
($)
48,948.60
48,709.12
48,577.80
48,447.89
48,788.93
48,858.98
48,794.83
48,564.59
48,747.02
48,959.61
48,768.47
48,685.86
48,551.64
48,471.34
48,269.23
33/43
417/629
Share of the
Economy
(%)
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
39/43
513/629
Key Ratios
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
2018-19
Sector Rank
Economy Rank
IVA/Revenue
(%)
11.44
11.51
11.45
11.42
11.44
11.40
11.60
11.71
11.72
11.70
11.72
11.77
11.73
11.71
11.76
27/43
598/629
Imports/Demand Exports/Revenue
(%)
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Revenue per
Employee
($000)
1,231.31
1,220.65
1,177.86
1,176.88
1,204.04
1,229.67
1,172.49
1,153.17
1,166.35
1,208.69
1,231.96
1,262.02
1,283.94
1,316.82
1,339.81
13/43
49/629
Wages/Revenue
(%)
3.98
3.99
4.12
4.12
4.05
3.97
4.16
4.21
4.18
4.05
3.96
3.86
3.78
3.68
3.60
38/43
607/629
Employees
per Est.
5.97
6.03
6.00
5.99
5.80
5.79
5.81
5.81
5.80
5.73
5.74
5.73
5.69
5.67
5.69
23/43
363/629
SOURCE: WWW.IBISWORLD.COM.AU
WWW.IBISWORLD.COM.AU
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