MANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA COLLEGE OF SCIENCE RE-ACCREDITED BY NAAC WITH A GRADE & ISO 9001:2008 CERTIFIED
A PROJECT ON
Corporate Strategies of Samsung
In the subject Strategic Management SUBMITTED TO UNIVERSITY OF MUMBAI, FOR SEMESTER I OF MASTER OF COMMERCE MANAGEMENT BY Veenal Dsilva Div: B roll no: 28 UNDER THE GUIDANCE OF Ms. Meha Todi YEAR - 2014 15
Tele fax: 28650461 MALAD KANDIVLI EDUCATION SOCIETYS NAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS AND MANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA COLLEGE OF SCIENCE RE-ACCREDITED BY NAAC WITH A GRADE & ISO 9001:2008 CERTIFIED
DECLARATION BY THE STUDENT I, Veenal Dsilva student of M Com Part-I Roll Number 28 hereby declare that the project for the Paper of Strategic Management Corporate Strategies of Samsung submitted by me for Semester I during the academic year 2014-15, is based on actual work carried out by me under the guidance and supervision of Ms. Meha Todi I further state that this work is original and not submitted anywhere else for any examination.
Signature of Student EVALUATION CERTIFICATE This is to certify that the undersigned have assessed and evaluated the project on Corporate Strategies of Samsung submitted by Veenal Dsilva Student of M Com Part-I. This project is original to the best of our knowledge and has been accepted for Internal Assessment.
Internal Examiner External Examiner Principal Ms. Meha Todi
NAGINDAS KHANDWALA COLLEGE Internal Assessment: Project 40 Marks
Name of the Student
Class
Division
Roll Number. First name : Veenal Fathers Name: Surname : Dsilva
M COM PART I B 28
Subject: Strategic Management
Topic for the Project:
Marks Awarded Signature DOCUMENTATION Internal Examiner (Out of 10 Marks)
External Examiner (Out of 10 Marks)
Presentation (Out of 10 Marks)
Viva and Interaction (Out of 10 Marks)
TOTAL MARKS (Out of 40)
Acknowledgement
I would like to add a heartfelt word for the people who have helped me in bringing out the creativeness of this project. Respected guide Ms. Meha Todi, Nagindas Khandwala College for her undeterred guidance for the completion of the report. My parents need special mentions here for their constant support and love in my life. I also thank my friends and well wishers, who have provided their whole hearted support to me in this exercise. I believe that this Endeavor has prepared me for taking up new challenging opportunities in future.
CONTENTS
SL.N0. PARTICULARS PAGE NO. CHAPTER 1 - INTRODUCTION 1.2 Telecommunication Industry 1-6 1.3 Introduction to Samsung 7-11 CHAPTER 2 - MAIN THEME OF THE PROJECT 2.1 Research Methodology 12-13 2.2 Scope of the Study 14 2.3 Objectives of the Study 14 2.4 Limitations of the Study 14 2.5 Review of Literature 15-23 CHAPTER 3 DATA ANALYSIS AND FINDINGS 3.1 Market Share of Samsung Mobiles, 2014 24-27 3.2 Corporate Strategies of Samsung 28-34 3.3 Findings 35-37 CHAPTER - 4 SUMMARY OF THE STUDY 4.1 Conclusion 38 4.2 Recommendations 39 APPENDICES 5.1 Bibliography 40
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